My academic and professional background is connected to strategic management, marketing, and communication. I hold a bachelor's degree in Communication Sciences (University of Minho, 2008), a master's degree in Marketing and Strategic Management (University of Minho, 2011), and a Ph.D. in Marketing and Strategy from the conjoint doctoral program of the University of Minho, the University of Aveiro, and the University of Beira Interior, Portugal. I am an invited lecturer at the ESTG-IPP (since 2022) and at the EEG/University of Minho (since 2018). I am a research-integrated member of the Center for Innovation and Research in Business Sciences and Information Systems CIICESI (ESTG/P.Porto) and a research fellow of the UNIDCOM/IADE. My main topics of research interest are connected to the understanding of the role of companies in society, including topics such as corporate social responsibility, value co-creation, and sustainability. My contributions include both theoretical and empirical research, with qualitative and quantitative approaches. I have been involved in teaching activities since 2018, being a lecturer of bachelor and master students in three different institutions (ESTG/P.Porto, University of Minho and IADE/Universidade Europeia). I have impacted students as a lecturer of marketing, international marketing, strategic management, and marketing project, among other related topics. I have experience as a scientific coordinator of the Marketing and Advertising bachelor course (IADE/Universidade Europeia, 2021-2022) and I am currently the scientific coordinator of the Higher Professional Technical Course in Management and Business of SME (ESTG/P.P, since 2023). I have supervised 7 finished MSc dissertations and I am now supervising other 7 MSc students in marketing, management, business and project management research areas of knowledge, contributing to the research development of the students. I was an examiner of 18 public master vivas in six different universities, in the last three years. Those activities have impacted directly and indirectly several junior researchers. I have been contributing to the research community and the broader society as a research fellow at the UNIDCOM/IADE, collaborating with SDI.Lab (a partnership between UNIDCOM/IADE, Universidade Europeia, Lisbon, Portugal, and the Department of Design/CILAB research group of Politecnico di Milano, Italy), which has strong connections with the design and sustainable research community and is involved in projects to expand business models in a digital transition context. In my academic and scientific work, I have interacted with national and international researchers in co-authorship of scientific work and the organization of scientific projects and encounters. I have been publishing my work in indexed academic journals and peer-reviewed conferences. I am a reviewer of international conferences and journals, and in the last years, I was part of 4 scientific committees/organization teams of academic events, which are paramount to contributing to the research community, by sharing updated content and improvements on different topics such as Public and Non-Public Marketing, Digital Economy, Future of Work, and CSR, Ethics and Sustainable business. During my academic and scientific career in the last five years, I have contributed to scientific production with: - One book/PhD thesis 'Corporate Social Responsibility and Value Co-Creation: Exploring Dynamic Interactions between Firms and Employees', - 3 papers published in international scientific indexed journals (Q1, Q2), - 5 Papers/abstracts/oral presentations in peer-reviewed conferences, - Supervised 7 finished MSc master theses (and 7 more ongoing), - Examiner of 18 public master vivas in six different universities, - Participation in 4 scientific committees conferences organization, - Reviewer activities in different journals/conferences.