Marcya Gonzáles-Santiago holds a Ph.D. in Management, specializing in Marketing, at ISCTE-IUL. She is a Research Assistant and has been awarded an FCT doctoral scholarship. Her research interests primarily lie in customer behavior, tourism marketing, cruise tourism, and digital technology in tourism/hospitality including AI, VR, AR, and Robots. Marcya completed her Master's in International Marketing & Management from ISM University of Management and Economics in Vilnius, Lithuania, after earning her Bachelor's and Licenciate Degree in Tourism and Hotel Management from Universidad de San Martín de Porres in Lima, Perú. Prior to her Master's studies, Marcya worked in the tourism and hospitality industry for over ten years. Most of her experience was in customer service roles at a luxury cruise company. This experience led to her publishing her first scientific article in 2019, which explored the impact of blogs on cruise passenger behavior. Marcya is also a published author and reviewer for scientific journals and has presented her work at international conferences such as IBIMA, Euromed, AMA (American Marketing Association), and RMER. Furthermore, during her Ph.D. program, she has also been invited as a guest lecturer to discuss the cruise industry and share part of her dissertation research with master's and Ph.d's students.