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CHRISTINA MUHS holds an MSc with Distinction in Tourism and Event Management from Canterbury Christ Church University (UK) and a Bachelor of Business Administration (BBA) in Tourism Management from Stenden University (NL). She undertook a specialisation semester (Minor) in Wildlife Management and Lodge Management at Stenden University in South Africa in 2015/2016. She is a PhD Candidate in Tourism at the University of Algarve (UALG) and an active PhD Student Member at the Research Centre for Tourism, Sustainability and Well-being (CinTurs). The first paper of her PhD thesis on Vanlife was published in a Scopus-indexed journal (Q1). She published the results of her master's dissertation on Rave and Hardstyle Festival Attendance Motivations in a Scopus-indexed (Q2).
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Identification

Personal identification

Full name
Christina Muhs

Citation names

  • Muhs, Christina
  • Christina Susanne Muhs

Author identifiers

Ciência ID
CE11-3973-5938
ORCID iD
0000-0002-6594-848X

Email addresses

  • csmuhs@ualg.pt (Professional)

Addresses

  • Campus de Gambelas, Edifício 9, 8005-139, Gambelas, Faro, Portugal (Professional)

Websites

Knowledge fields

  • Social Sciences - Economic and Social Geography

Languages

Language Speaking Reading Writing Listening Peer-review
German (Mother tongue)
English Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
Dutch Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Portuguese Beginner (A1) Beginner (A1) Beginner (A1) Beginner (A1) Beginner (A1)
Education
Degree Classification
2021/10/01 - 2027/09/30
Ongoing
 Doctor of Philosophy, PhD Tourism Management (Doutoramento)
Universidade do Algarve, Portugal
"Segmenting Vanlifer and understating their impacts on destinations." (THESIS/DISSERTATION)
 PhD
2017/08/01 - 2018/08/01
Concluded
 MSc Tourism and Event Management (Master)
Canterbury Christ Church University, United Kingdom
"Festival Attendance - A case study on a Dutch Hardstyle Festival (Grade 8.0)" (THESIS/DISSERTATION)
 MSc
2013/02/01 - 2017/07/01
Concluded
 BBA Tourism Management (Bachelor)
NHL Stenden Hogeschool, Netherlands
"Influence of prejudices of Dutch and German's on western solo female backpackers travelling to South Africa (Grade: 7.6)" (THESIS/DISSERTATION)
 BBA
2016/01/01 - 2016/05/31
Concluded
 Lodge Management (Specialisation Semester) (Bachelor)
NHL Stenden Hogeschool - Locatie Zuid Afrika, South Africa
 Specialisation Semester (Minor)
2015/09/01 - 2015/12/31
Concluded
 Wildlife Management (Specialisation Semester) (Bachelor)
NHL Stenden Hogeschool - Locatie Zuid Afrika, South Africa
 Specialisation Semester (Minor)
Affiliation

Others

Category
Host institution 		Employer
2023/10/01 - Current PhD Studentship Fundação para a Ciência e a Tecnologia, Portugal
2022/04/01 - 2023/09/30 Research Fellow MONITUR Project (72582) "Observation and monitoring of the Algarve tourist destination: contributions for its sustainable development" Universidade do Algarve Centro de Investigação em Turismon Sustentabilidade e Bem-estar, Portugal
Universidade do Algarve Centro de Investigação em Turismon Sustentabilidade e Bem-estar, Portugal
(...)
2021/05/01 - 2022/03/31 Business Development Manager Klook Travel , Netherlands
2020/03/01 - 2021/04/30 Associate Manager Business Development Klook Travel , Netherlands
2018/12/01 - 2020/02/28 Business Development Coordinator Klook Travel , Netherlands
2018/04/01 - 2018/06/30 Research Assistant Canterbury Christ Church University Department of Sport Science Tourism and Leisure, United Kingdom
Canterbury Christ Church University, United Kingdom
2017/02/01 - 2017/07/31 Research Analyst Animate Arts, United Kingdom
2016/07/01 - 2017/01/31 Marketing & Account Management Coordinator Hiking New Zealand, New Zealand
Outputs

Publications

Conference paper
  1. Christina Susanne Muhs; Hanna Alakbarov; Ann-Kathrin Feige; Aline Rezende; Julia Hummel; Michelle Lewis; Seppe Vrancken*. "Political Marketing - True Fruits ' Federal Election Campaign". Paper presented in XIV International Congress on Teaching Cases Related to Public and Nonprofit Marketing, 2022.
    Published
Journal article
  1. Pereira, Luis Nobre; Muhs, Christina; Silva, João Albino; Andraz, Jorge; Nunes, Rui. "Behaviours and Perceptions of Tourists and Residents of the Algarve: A Contribution to Enhancing Its Sustainable Development". International Journal of Social Science and Humanity 14 3 (2024): 123-129. http://dx.doi.org/10.18178/ijssh.2024.14.3.1204.
    Open access • Published • 10.18178/ijssh.2024.14.3.1204
  2. Muhs, C.S.; Agapito, D.L.M.; Pereira, L.N.. "Understanding Vanlife: the current state of the art of a vehicle-based hypermobile travel phenomenon". Current Issues in Tourism 27 15 (2024): 2369-2391. http://www.scopus.com/inward/record.url?eid=2-s2.0-85184220713&partnerID=MN8TOARS.
    10.1080/13683500.2024.2311148
  3. Christina Susanne Muhs; Manuela Guerreiro; Mélanie Carvalho Neves; Laura Engel; Leandro Fernandes Cardoso. "Green Marketing: A Case Study of the Outdoor Apparel Brand Patagonia". Book of Cases on Public and Non-profit Marketing: Trends and Responsible Approaches in Tourism 8 2 (2023): 49-57. https://doi.org/10.5281/zenodo.8078762.
    Published
  4. Muhs, Christina; Osinaike, Adesola; Thomas, Lorna. "Rave and hardstyle festival attendance motivations: a case study of Defqon.1 weekend festival". International Journal of Event and Festival Management 11 2 (2020): 161-180. http://dx.doi.org/10.1108/ijefm-07-2019-0036.
    Published • 10.1108/ijefm-07-2019-0036
Report
  1. Thomas, Karen; Scott, Julie; Stuart-Hoyle, Marion ; Thomas, Lorna. Corresponding author: Thomas, Lorna. 2019. Breaking the Language Barrier - Equipping our Tourism Workforce for the UK's future. https://www.ukinbound.org/wp-content/uploads/2018/06/Breaking-the-Language-Barrier_Full-Report-June-2018.pdf.
    Assistant staff
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2024/06/28 Understanding the Vanlife Phenomenon: Conceptualising European Vanlife Travellers (PhD Progress Presentation) Doctoral Day
University of Algarve, Faculty of Economics (Faro, Portugal)
2024/06/06 Paper Presentation: "Understanding the Vanlife Phenomenon: Conceptualising European Vanlife Travellers" THE INC Conference 2024
ATHENA (Amsterdam, Netherlands)
2023/08/30 Paper Presentation: "Understanding Vanlife: The Current State of the Art of a Vehicle-Based Hypermobile Travel Phenomenon" presentation as part of the Contemporary Countercultural Communities and Geographies of Sustainability session RGS-IBG London 2023 Contemporary Countercultural Communities and Geographies of Sustainability
Royal Geographical Society and Society and Imperial College London (London , United Kingdom)
2023/02/03 Segmenting Vanlifers and understanding their impacts on destinations (PhD Progress Presentation) Doctoral Day
University of Algarve, Faculty of Economics (Faro, Portugal)
2022/11/16 Paper Presentation: "An Assessment Model of the Algarve as a Tourism Destination: a contribution for managing its sustainable development" TMS Algarve Conference
Research Centre for Tourism Sustainability and Well-Being & University of Algarve, Faculty of Economics (Olhao, Portugal)

Event participation

Activity description
Type of event 		Event name
Institution / Organization
2024/07/08 - 2024/07/12 Tourism Research Methods Summer School on Visual Research Methods for Tourism
Other
Libera Università di Bolzano, Italy
2023/06/02 - 2023/06/02 Workshop Attendance "Visual Methods in Tourism Research: From Traditional Visuals to Big Data" (2,5 hours), lectured by Serena Volo, PhD, from the Free University of Bozen, Italy
Workshop
 Visual Methods in Tourism Research: From Traditional Visuals to Big Data
Universidade do Algarve Faculdade de Economia, Portugal
2023/06/02 - 2023/06/02 Visual Methods in Tourism Research: From Traditional Visuals to Big Data (2.5 hours)
Workshop
Universidade do Algarve Centro de Investigação em Turismon Sustentabilidade e Bem-estar, Portugal
2023/02/17 - 2023/02/17 Workshop Attendance "Presentation Design: how to make memorable slideshows" (3 hours), lectured by Professor Jaime Aníbal
Workshop
 Presentation Design: how to make memorable slideshows
Universidade do Algarve, Portugal
2022/11/01 - 2022/11/03 World Travel Market (WTM) London 2021 - Klook Travel Representative
Exhibition
 WTM London
2019/11/04 - 2019/11/06 World Travel Market - Klook Travel Representative
Exhibition
 WTM London
2019/03/06 - 2019/03/10 ITB Berlin - Klook Travel Representative
Exhibition
 ITB Berlin
2017/11/06 - 2017/11/07 World Travel Market (WTM) London - MSc Student Participant WTM London 2017

Committee member

Activity description
Role 		Institution / Organization
2024/01/01 - Current CinTurs PhD Network Coordinator
Coordinator
 Universidade do Algarve Centro de Investigação em Turismon Sustentabilidade e Bem-estar, Portugal
2023/09/01 - Current Postgraduate Representative
Member
 Geographies of Leisure and Tourism Research Group (GLTRG), United Kingdom
2022/12/07 - Current PhD Student Member
Other
 Universidade do Algarve Centro de Investigação em Turismon Sustentabilidade e Bem-estar, Portugal
2021/11/30 - 2023/07/31 Alternate Year Delegate Tourism PhD
Other
 Universidade do Algarve Faculdade de Economia, Portugal
2017/10/01 - 2018/07/31 Student Representative, Postgraduate Tourism and Event Management Students
Member
 Canterbury Christ Church University, United Kingdom
2013/09/01 - 2015/03/31 Improvement Department, Tourism Management Student Council
Member
 NHL Stenden Hogeschool, Netherlands

Conference scientific committee

Conference name Conference host
2022/12/01 - 2022/12/31 XIV International Congress on Teaching Cases Related to Public and Nonprofit Marketing Faculty of Economics and Research Centre in Tourism, Sustainability and Well-being (University of Algarve) and International Association of Public and Non-Profit Marketing

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2023/10/18 - Current Guest Lecture: Niche hypermobile travel segments: Vanlife and Digital Nomads Master in Tourism Organizations Management and Master in Tourism Economics and Regional Development Universidade do Algarve Faculdade de Economia, Portugal
2022/11/02 - Current Guest Lecture: Hypermobile Travel Segments Master in Tourism Organizations Management and Master in Tourism Economics and Regional Development Universidade do Algarve Faculdade de Economia, Portugal
2022/01/06 - Current Guest Lecture: Rave and hardstyle festival attendance motivations Master in Tourism Organizations Management and Master in Tourism Economics and Regional Development Universidade do Algarve Faculdade de Economia, Portugal
2022/12/01 - 2022/12/15 Contribution to teaching activities in the classroom context in the scope of the curricular unit Consumer Behavior (Tourism Organisations Management Master), as part of the skill development activity "Phd Net: A bridge between knowledge to action!" Tourism Organisations Management Master (Mestrado) Universidade do Algarve Faculdade de Economia, Portugal

Universidade do Algarve Centro de Investigação em Turismon Sustentabilidade e Bem-estar, Portugal
2022/11/01 - 2022/12/15 Contribution to teaching activities in the classroom context in the scope of the curricular unit Marketing Management (Management Master), as part of the skill development activity "Phd Net: A bridge between knowledge to action!" Management Master Universidade do Algarve Centro de Investigação em Turismon Sustentabilidade e Bem-estar, Portugal

Evaluation committee

Activity description
Role 		Institution / Organization Funding entity
2024 - 2024 2024 RGS/IBG Geographies of Leisure and Tourism Research Group (GLTRG) Postgraduate Taught Dissertation Prize
Evaluator
 Geographies of Leisure and Tourism Research Group (GLTRG), United Kingdom
2023 - 2023 2023 RGS/IBG Geographies of Leisure and Tourism Research Group (GLTRG) Postgraduate Taught Dissertation Prize
Evaluator
 Geographies of Leisure and Tourism Research Group (GLTRG), United Kingdom
Distinctions

Award

2018 MSc Awarded with Distinction (MSc Tourism and Event Management)
Canterbury Christ Church University, United Kingdom
2018 Christchurch Extra Award
Canterbury Christ Church University, United Kingdom

Other distinction

2017 MSc Tourism & Event Management Fee Waiver Grant
Canterbury Christ Church University, United Kingdom