Elisabete Barbosa Parodi is an Invited Assistant Lecturer at Instituto Politécnico do Cávado e do Ave since December 2020. She is the Global Marketing Manager at PARODI Shoes (B2B) and Founder and General Manager of MARMIstore (B2C); She is currently a Ph.D. candidate in Business and Management Studies (Marketing) at the University of Porto. She holds a Master's in Marketing (2010-2012) from the University of Porto, a Postgraduate in Communication and Brand Management (2005-2006) from the Portuguese Institute of Administration and Marketing, a European Diploma in Business and Management (2002-2003) from Rotterdam Business School and a Degree in Economics (1999-2003) from University of Minho. More than 15 years of experience in the Sales & Marketing area in international markets. Passionate about people and projects. Love to share knowledge and experiences. With consulting experience in the areas of entrepreneurship, international markets, and marketing strategies. Her main research focuses on Marketing, Sustainability, Resilience, and Entrepreneurship in the business and Management field. Research interests: Marketing, Resilience, Sustainability, Entrepreneurship Areas of expertise based on JEL codes: M10 general M13 New firms, Start Ups M14 Corporate Culture, Diversity, Social Responsibility M19 Other M30 General M31 Marketing M37 Advertising M38 Government Policy and Regulation M39 Other