Rui Prada is Full Professor at Instituto Superior Técnico (IST), Universidade de Lisboa and Researcher in the AI for People and Society Research Group at INESC-ID Lisbon. He has a degree in Computer Science with a specialization in Artificial Intelligence and a PhD in the same field, both from IST. He was co-responsible for the creation of courses on Game Design and Development and the creation of the Specialisation in Games of the Master Program in Information Systems and Computer Engineering at IST. He conducts research on social intelligent agents, affective computing, human-agent interaction, computer games, applied gaming and game AI. He has participated in 15 National and EU research projects, coordinating four of them. He was an invited researcher at the National Institute of Informatics (NII) - Tokyo for five months in 2009 and coordinates, since 2010, an MOU between NII and INESC-ID. He received a NIAS Fellowship for one semester in 2013. His research is grounded on knowledge of social and psychological theories that he frequently uses to define computational models of human-like behaviour for intelligent agents. During his fellowship at NIAS, a social sciences centre, he extended his knowledge of such theories in the area of social identity and social practices. He was a visiting researcher at the Imagineering Institute, Johor Bahru, Malaysia in 2016 for four months. He is the author and co-author of more than 150 peer-reviewed scientific papers presented at international events and journals. He was a member of the organization committee of nine national and international conferences, including ACII’2007, AAMAS’2008, IBERAMIA’2008, ACE'2011, AAMAS’2015 and DIGRA-FDG’2016. He is one of the founding members of the Portuguese Society of Videogame Sciences (SPCVideojogos) and is co-author of the book “Design e Desenvolvimento de Jogos” edited by FCA.