PhD in Management, major in Marketing, from the Instituto Superior de Ciências do Trabalho e da Empresa - Lisbon, with unanimously approved with Distinction and Praise, February 2006, with the thesis “Determination of Priority Market Segments: a methodology for tourist destinations.” Coordinating Professor at the School of Management, Hospitality and Tourism (ESGHT) of the University of the Algarve, on a tenure basis, in the scientific field of marketing, since January 6, 2010. At the University of the Algarve, he has held various managerial academic positions, namely: Director of ESGHT (2009-12), Pro-Rector (2013-2015), Vice-Rector (2015-2017) and Rector since December 2017. He has been a lecturer since 1986, teaching bachelor's, undergraduate and master's degree courses, initially in the area of quantitative methods and later in the area of marketing. He has mainly supervised and argued master's theses, but has also supervised a doctorate theses. He has published more than 20 papers, 11 of which in international journals indexed in Scopus. He has published 1 book and 17 edited books, as well as presenting papers at conferences. He has led more than a dozen service projects, mainly in the tourism sector, namely: - Strategic Marketing Plan for the Algarve - 2007-09. Contracting entity: - Algarve Tourism Association - Implementation Study of the Tourism Satellite Account (2003) and Diagnosis of Tourism Statistics (2003). Contracting entity: Obsvertório do Turismo - Survey on the Level of Satisfaction of Tourists Residing in the United Kingdom, Germany and Holland - Algarve - By Air - 1998. Contracting entity: Algarve Tourism Board He is an integrated member of the Research Center for Tourism, Sustainability and Well-being CINTuRS in the area of Tourism and Hospitality Management, with interests in Consumer Behaviour in Tourism and Hospitality; Destination and Hospitality Branding and Image; Destination management; Destination Planning and Governance.