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Susana Costa e Silva is associate professor (with habilitation) at Universidade Católica Portuguesa (since 1997), where she is also a researcher and has been master programme director since 2007. Susana is visiting professor at the University of Saint Joseph, Macao/China. She holds a PhD in Marketing from the University College de Dublin, Ireland. Her research interests include international marketing, internationalisation process, retailing, digital consumer behaviour social and cause-related marketing. Her main contributions are published in Psychology & Marketing, International Marketing Review, International Business Review, Journal of Business Research, Journal of Retailing and Consumer Services, and International Journal of Retailing and Distribution Management, among others. She is the national representative of Portugal at EMAC and was a member of the board and national representative of Portugal at EIBA. Susana has supervised over 175 theses, authored 11 books, contributed to 17 book chapters, and published over 100 scientific articles. Her teaching experience spans from China to Brazil, having taught at dozens of universities. She is also a marketing and market research consultant.
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Identification

Personal identification

Full name
Susana Cristina Lima da Costa e Silva

Citation names

  • Silva, Susana
  • Susana C. Silva

Author identifiers

Ciência ID
5818-1A55-F727
ORCID iD
0000-0001-7979-3944
Google Scholar ID
https://scholar.google.com/citations?user=Tf_2D90AAAAJ&hl=pt-BR
Researcher Id
http://www.researcherid.com/rid/E-2200-2014
Scopus Author Id
ID 522 080 357 95

Email addresses

  • ssilva@ucp.pt (Professional)

Telephones

Telephone
  • 22 Ext.: 6196200 (Professional)

Addresses

  • UCP - Rua Diogo Botelho, 1327, 4169-005, Porto, Porto, Portugal (Professional)

Websites

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management
  • Social Sciences - Economics and Business - Business and Management
  • Social Sciences - Economics and Business - Business and Management

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
Spanish; Castilian Elementary (A2) Advanced (C1) Elementary (A2) Advanced (C1) Elementary (A2)
Education
Degree Classification
2007
Concluded
 PhD (Doctor of Philosophy)
Major in Marketing
University College Dublin - National University of Ireland, Ireland
2002
Concluded
 Economia (Mestrado)
Major in Economia Industrial e da Empresa
Universidade do Porto Faculdade de Economia, Portugal
1996/07
Concluded
 Administração e Gestão de Empresas (Licenciatura)
Major in Não Aplicável
Universidade Católica Portuguesa Faculdade de Economia e Gestão, Portugal
1991/10/01 - 1996/06/29
Concluded
 Administração e Gestão de Empresas (Licenciatura)
Universidade Católica Portuguesa Faculdade de Economia e Gestão, Portugal
 15
Affiliation

Science

Category
Host institution 		Employer
2018/10/01 - 2019/03/31 Invited Coordinator Researcher (Research) Uniwersytet Ekonomiczny we Wroclawiu Wydzial Ekonomii i Finansów, Poland
Akademia Ekonomiczna im Oskara Langeho we Wroclawiu, Poland

Teaching in Higher Education

Category
Host institution 		Employer
2019/01/01 - Current Associate Professor (University Teacher) Universidade Católica Portuguesa Católica Porto Business School, Portugal
Universidade Católica Portuguesa Católica Porto Business School, Portugal
2016 - 2019 Assistant Professor (University Teacher) Universidade Católica Portuguesa Faculdade de Direito Escola do Porto, Portugal
2013 - 2019 Assistant Professor (University Teacher) Universidade Católica Portuguesa Católica Porto Business School, Portugal

Other Careers

Category
Host institution 		Employer
1997 - 2001 Assistente (Farmacêutica) Agência para o Investimento e Comércio Externo de Portugal EPE, Portugal
1996/08/01 - 1997/01/01 Técnico Superior (Técnico Superior) Jerónimo Martins, Portugal

Positions / Appointments

Category
Host institution 		Employer
2018 - 2019 Conselho científico/técnico-científico ou orgão correspondente Universidade Católica Portuguesa Católica Porto Business School, Portugal
2016 - 2019 Coordenação ou direção de centro de investigação, departamento ou equivalente Universidade Católica Portuguesa Católica Porto Business School, Portugal
2013 - 2015 Conselho científico/técnico-científico ou orgão correspondente Universidade Católica Portuguesa Católica Porto Business School, Portugal
2013 - 2015 Coordenação ou direção de centro de investigação, departamento ou equivalente Universidade Católica Portuguesa Católica Porto Business School, Portugal
2013 - 2014 Diretor ou presidente da unidade orgânica Universidade Católica Portuguesa Católica Porto Business School, Portugal
Projects

Grant

Designation Funders
2016 - 2018 Expatriates, Expatriates Satisfaction Macau, Portuguese Diaspora – the actuality of the Portuguese Expatriates in Macau
ISBN 9879993796220
Principal investigator
Institute of European Studies of Macau, Macau SAR China
Concluded

Contract

Designation Funders
2023/07/01 - Current Dip4Agri
1694
Co-Principal Investigator (Co-PI)
Universidade Católica Portuguesa Centro de Estudos de Gestão e Economia, Portugal
 European Institute of Innovation & Technology
2022/05/01 - 2024/05/31 Impact of organizational capabilities and industry drivers on the level of marketing channels integration
89110958
Researcher
Ongoing
Outputs

Publications

Book
  1. Silva, Susana. Modelos de adoção de tecnologia. Coimbra, Portugal: Editora d'Ideias. 2022.
    Published
  2. Silva, Susana. The Career Case Roadmap: the best practices for career development. 2020.
  3. Silva, Susana. The Business Case Roadmap: how to implement the business case - the execution challenge. 2019.
  4. Silva, Susana. The Business Case Roadmap: how to use the Busi¬ness Case to expand your business and avoid pitfalls. 2019.
  5. Silva, Susana. Marketing Internacional. 2018.
  6. The Business Case Roadmap: from the idea to the business. 2018.
  7. Silva, Susana. Multinational Workplaces: War of Culturally Seasoned Minds. 2015.
  8. Costa E Silva, S.; Nardon, L.. An exploratory study of culture distance and perceptions of relational risk. 2008.
    10.1016/S1745-8862(08)03003-3
  9. O Marketing Internacional. 1999.
Book chapter
  1. Helena Sá Domingues; Marcelo Augusto Linardi; Susana C. Silva; Paulo Duarte. "Consumer vulnerability during COVID-19". In the impact of fear and age on consumer behavior and business strategy, edited by Tulder, {Rob van, 313-340. Emerald, 2022.
    10.1108/s1745-886220220000016016
  2. Silva, Susana. "Should a Chatbot Disclose Itself? Implications for an Online Conversational Retailer". 2021.
    Doi.org/10.1007/978-3-030-68288-0_1
  3. Inês Padilha Campelo; Susana C. Silva; Joana Machado. "How does brand-cause fit influence the success of CrM campaigns?". edited by Stefan Markovic; Cristina Sancha; Adam Lindgreen, 121-142. Edward Elgar Publishing Ltd., 2021.
    10.4337/9781789908350.00019
  4. Joel P. Vaz; Ana Maria Soares; Jos? C. Pinho; Susana Costa e Silva; Silva, Susana. "Proposing an Integrative Model for Reshoring Antecedents". United States, 2019.
    10.4018/978-1-5225-8906-8.ch009
  5. Radomska, J.; Wolczek, P.; E Silva, S.C.. "Managing ambidexterity using networking perspective – added value or necessity? Empirical evidence from Poland". 403-418. 2019.
    10.1108/S1745-886220190000014021
  6. Silva, Susana. "A portrait of the Portuguese current Diaspora Networks in International Business wave of qualified Diaspora". In Fothcoming. 2018.
    doi: 10.1007/978-3-319-91095-6_8
  7. E Silva, S.C.; Elo, M.. "New digital layers of business relationships – experiences from business-to-business social media". 217-241. 2018.
    10.1108/S1745-886220180000013010
  8. Susana C. Silva; Tássia Frade. "Portugal’s Frezite goes to Brazil". edited by Johansson, {Johny K., 292-299. Cognella, 2016.
  9. Susana C. Silva; Universidade da Interior; Sílvia Ferraz; Christina Reis; Yehud Baruch. "Global careers in Portugal". 161-161. Routledge, 2013.
  10. Tomé Rodrigues; Susana C. Silva; Paulo Lencastre; Clotilde Perez; Eeus Trindade. "Need for touch – o impacto da informação háptica textual na interação de compra on-line". 599-599. 2013.
  11. Susana C. Silva; Arnaldo Coelho; R. Mugnol. "O papel das alianças na internacionalização como forma de cooperação". Editora da Universidade de Caxias do Sul, 2012.
  12. Susana C. Silva; Carlos Brito; Joaquim Rodrigues; Pedro Dionísio. "Caso Jerónimo Martins – Internacionalização". 1-1. 2004.
Conference abstract
  1. Ana Sofia da Cunha Vaz Pires; Susana C. Silva; Fabio Shimabukuro Sandes. "What would incentive and discourage parents from buying second-hand products for their kids?". 2022.
  2. Wilian Feitosa; Susana C. Silva; Carlos Lourenço; Noemi Sunago; Ligia Resende. "An experimental approach to analyzing gender, sex appeal and idealized bodies in advertising". 2020.
  3. Cláudia Cunha; Paulo Duarte; Susana C. Silva; Moritz Schwedler. "The relationship between luxury socially responsible brands and luxury consumers". 2017.
  4. Susana C. Silva; Vijesh Jain. "Nature, variations and preferences in ‘level of comfort’ among employees with different national background". 2016.
Conference paper
  1. Cátia Fernandes Crespo; Nuno Fernandes Crespo; Susana C. Silva. "Beauty beyond the product". 2023.
  2. Elena Gasula Tortajada; Paulo Alexandre de Oliveira Duarte; Susana C. Silva. "Biometrics in luxury consumption". 2023.
  3. Alessandro Lampo; Susana C. Silva. "Environmental Concern and the Intention to Use Eco-friendly Technologies: An Analysis of Battery Electric Vehicles in Macau.". 2023.
    10.1145/3616712.3616761
  4. Susana C. Silva; Bozidar Vlacic. "Coopetition in international business". 2023.
  5. Susana C. Silva. "Selecting destination of international migration- The mismatch between hopes and reality of Indian self-initiated expatriates". 2023.
  6. Ana Sofia Pires; Susana C. Silva; Fabio Shimabukuro Sandes. "Parents' motivation and barriers to buy second-hand products for their children". 2023.
  7. Susana C. Silva; Roberta De Cicco; Maria Levi; Maik Hammerschmidt. "Value creation in gamified chatbot interactions and its impact on brand engagement". 2023.
    10.1007/978-3-031-25581-6_4
  8. Susana C. Silva. "A_cross-cultural comparison of social media marketing strategies development - Evidence from Finland, China and Brazil". 2022.
  9. Susana C. Silva. "What would incentive and discourage parents from buyig second-hand products for their kids?". 2022.
  10. Ana Rita Fernandes; Fabio Shimabukuro Sandes; Susana C. Silva. "A management perspective on brand activism". 2022.
  11. Alessandro Lampo; Susana C. Silva. "How Social Influence and Image Impact on the Intention to Use a Technology: A Study from the Battery Electric Vehicle Domain". 2022.
    10.1145/3556089.3556123
  12. Maria Inês Sousa; Susana C. Silva; Maher Georges Elmashhara. "The body dissatisfaction role in the adoption of compulsive healthy eating behaviors". 2022.
  13. Susana C. Silva. "The Body Dissatisfaction Role in the Adoption of Compulsive Healthy Eating Behaviors". 2022.
  14. Susana C. Silva. "The role of Cosmopolitanism in the Erasmus enrolment decisions". 2022.
  15. Susana C. Silva. "Análise dos obstáculos às compras online: o caso do Rio de Janeiro". 2022.
  16. Susana C. Silva. "22. Lima. J., Elo, M. and Silva, S. (2020). Pull Forces in Colombia for Portuguese Migrants: a Qualitative Study of Portuguese migrants and expatriates in Colombia, EIBA 2020, Online. 10-12 Dec.". 2021.
  17. Susana C. Silva. "The burden of Liability of Insularity – a case in Azores archipelago". 2021.
  18. Susana C. Silva. "The Influence of Society on the Behavioral Intention to Use a Technology: Evidence from the Battery Electric Vehicles Domain". 2021.
  19. Fabio Shimabukuro Sandes; Susana C. Silva; Paulo Duarte. "An exploratory study of how the story behind a pre-loved luxury item creates value". 2021.
  20. Susana C. Silva. "Stages of the Portuguese textile, clothing and fashion sector - a case of the triple helix model". 2021.
  21. Susana C. Silva. "How does managerial cognition affect the speed of internationalization?". 2020.
  22. Wilian Ramalho Feitosa; Flora Oyama do Patrocínio; Sara Rosa Santos; Susana C. Silva. "Proposal for a chatbot prototype in the plant Health Department Of Brazilian Ministry of Agriculture". 2020.
    10.1109/AI4G50087.2020.9311048
  23. Susana C. Silva. "A experimental approach to analyzing gender, sex appeal and idealized bodies in advertising". 2020.
  24. Bozidar Vlacic; Susana C. Silva; I. Santos; M. Gonzalez-Loureiro. "Role of managerial cognition on internationalization earliness and acceleration". 2020.
  25. João Queiroga; Susana C. Silva; Wilian Feitosa. "Desenvolvimento de uma nova plataforma para venda de lanches saudáveis para escolas via E-Commerce em Portugal". 2020.
  26. Susana C. Silva; F. Silva; Bozidar Vlacic; R. Meneses. "Behavioural approaches to the strategic partner selection". 2020.
  27. Roberta De Cicco; Susana C. Silva; Francesca Romana Alparone. "What kind of Chatbot do Millennials prefer to interact with? The role of Communication Style and Avatar in predicting Millennials' Intention to use Chatbots". 2019.
  28. Susana C. Silva. "Using the Honeycomb model to analyse engagement on social media – a case study of a Portuguese company". 2018.
  29. Luciano Fratocchi; Susana C. Silva. "Manufacturing back-shoring and direct brand creation in the footwear industry". 2018.
    10.3233/978-1-61499-902-7-461
  30. Susana C. Silva; J. Maciel; J. Radomska. "Understanding Mexican and Brazilian multilatinas market selection". 2018.
  31. M.L.F. McLennan; M. Elo; Susana C. Silva. "The influence of institutional regulations on the competitiveness of companies in emerging markets". 2018.
  32. Susana C. Silva; Joanna Radomska. "The balance between formal and informal managerial practices". 2018.
  33. Susana C. Silva; Raquel Meneses; Jorma Larimo. "What do we know about IA?". 2017.
  34. L. Saraiva; Susana C. Silva. "Understanding the impact of the Country-of-Origin effect in Portugal". 2016.
  35. António Andrade; Susana C. Silva; Gonçalo Pereira Rebeca. "O comércio eletrónico como modo de entrada em mercados internacionais". 2015.
    10.1109/CISTI.2015.7170470
  36. Adriana Camargo; Susana C. Silva; Thelma Rocha. "Marketing strategies in the internationalization process of Brazilian franchises". 2015.
  37. Valente de Andrade, Antonio Manuel; Costa e Silva, Susana; Rebeca, Goncalo Pereira. "E-commerce as an entry mode in foreign markets A systemic approach to the assessment of opportunities". 2015.
  38. Mafalda Roxo; Susana C. Silva; Ana Lisboa. "Determinants of export performance". 2014.
  39. Susana C. Silva; Nuno Reis; João Santos. "What cultural differences really matter for managers? Towards a new model of cultural distance". 2014.
  40. Susana C. Silva; Joana Machado; Paulo Duarte. "A influência das causas sociais na intenção de compra dos consumidores". 2014.
  41. Susana C. Silva; Cláudia Cunha. "Cultural distance's influence in entry mode decision". 2014.
  42. Adriana Reis; Susana C. Silva. "Horta à Porta, Lipor: promotor de mudança". 2014.
  43. Susana C. Silva. "Silva, S. and Meneses, R. (2014), “International alliances: do we really know what are we researching on?”, in 40th EIBA (European International Business Academy) Conference, Uppsala, Sweden, 11th -14th December.". 2014.
  44. Tomé Rodrigues; Susana C. Silva; Paulo Lencastre. "Need for touch". 2013.
  45. Susana C. Silva; Tomé Rodrigues. "Need for touch: impactos para a comunicação and para o marketing". 2013.
  46. António Roberto Oliveira; Susana C. Silva; Ricardo Morais. "Design-thinking in brand management". 2013.
  47. Susana C. Silva; Paulo Duarte; Sílvia Ferraz. "Understanding expatriates satisfaction". 2013.
  48. Viviane Yamazaki; Mateus Ponchio; Susana C. Silva; Thelma Rocha. "O consumo de cirurgia estética: a influência da autoestima and do materialismo". 2013.
  49. Emilia Brzoskowska; Susana C. Silva. "International Market selection – the case of Portuguese companies in Poland.". 2013.
  50. Susana C. Silva; Carlos Sousa. "The influence of relational capital on the success of international alliances". 2013.
  51. Filipa Araújo; Susana C. Silva. "Os media sociais no social corporate marketing". 2012.
  52. C. Ferreira; M. Martins; R. Martins; A. Nascimento; P. Alves; Susana C. Silva. "Understanding the burdens of illicit drugs at school". 2012.
  53. Thelma Rocha; Susana C. Silva. "Subsidiaries’ ability to innovate in marketing in emerging economies". 2012.
  54. Susana C. Silva; Mariana Carnido Santos. "How to benefit effectively from the rising tribalisation phenomenon – The Toyota Prius case study". 2012.
  55. Susana C. Silva; Mariana Santos. "How to capitalize the tribe - the Toyota Prius case study". 2012.
  56. Susana C. Silva; Maria João Sousa; Francisco Figueira de Lemos. "Consortia in construction industry internationalization: an exploratory study on its motivations". 2011.
  57. Susana C. Silva; Thelma Rocha. "Balancing subsidiaries". 2011.
  58. Maria João Sousa; Susana C. Silva; Fernando Freyre Filho. "Brand reposition impact in the internationalization of Brazilian footwear companies: the Havaianas case". 2010.
  59. Susana C. Silva; Mário Ferreira. "Domestic impact of internationalisation. The JM Case". 2009.
  60. Maria João Sousa; Susana C. Silva. "The use of consortia in the internationalization of construction firms – Mota-Engil case study". 2009.
  61. Susana C. Silva; Faculdade de Economia Universidade Porto. "Understanding export grouping schemes as issue-based nets". 2008.
  62. Maria João Sousa; Susana C. Silva. "A utilização de consórcios na internacionalização de empresas de construção - O caso da Mota-Engil". 2008.
  63. Susana C. Silva; Luciara Nardon. "An exploratory study of cultural differences and perceptions of relational risk". 2007.
  64. Susana C. Silva; Mário Ferreira. "Researching on international alliances – the problem of lack of sources". 2007.
  65. Susana C. Silva. "Empirical test of the trust-performance link". 2006.
  66. Susana C. Silva; Carlos Brito. "The collective nature of export grouping schemes: methodological implications". 2006.
  67. Susana C. Silva. "Growing pains of a Web-based survey on international alliances". 2005.
  68. Carlos Brito; Susana C. Silva. "A methodological approach for the study of export grouping schemes". 2005.
  69. Carlos Brito; Susana C. Silva. "Toward a model of Inter-organisational co-operation". 2005.
  70. Carlos Brito; Susana C. Silva. "The four Cs of Cooperation – The case of Vitrocristal". 2004.
  71. Susana C. Silva. "Internationalisation theories: a revolutionary change or a Darwinian approach?". 2004.
  72. Susana C. Silva; Ricardo Morais. "Late Starter: A Situation or a Process?". 2004.
  73. Susana C. Silva; J. Garcia. "Trust: Theoretical Framework, Underlying Disciplines, and Measures". 2004.
  74. Susana C. Silva. "The impact of trust in the performance of alliances between Portuguese and foreign partners". 2004.
  75. Susana C. Silva. "The impact of trust in the performance of alliances taking place between Portuguese partners and foreign ones". 2003.
  76. Susana C. Silva. "The impact of trust in international alliances - how satisfied are foreign companies with their cooperation with Portuguese partners?". 2003.
  77. Susana C. Silva; Cristiana R. Lages; Luis Filipe Lages; Carmen Lages. "A measurement scale to assess trust communication with relationship parties in an exporting context". 2003.
  78. Susana C. Silva. "Internationalisation theories: a revolutionary change or a Darwinian evolutionary process?". 2003.
Journal article
  1. Francisco Figueira-de-Lemos; Susana C. Silva; Raquel P. Pinto; Beatriz Kury. "Impacts and Trends on Global Supply Chain After COVID-19 Outbreak". Thunderbird International Business Review (2024): https://doi.org/10.1002/tie.22401.
    10.1002/tie.22401
  2. Susana C Silva; Fabio Shimabukuro Sandes; Ana Sofia Pires. "Secondhand savvy: examining the influence of prior experience on motivators and barriers in parents' choice of children's secondhand products". Journal of Fashion Marketing and Management: An International Journal (2024): https://doi.org/10.1108/JFMM-07-2023-0174.
    10.1108/JFMM-07-2023-0174
  3. Paulo Duarte; Susana Costa e Silva; Isabella Mangei; Joana Carmo Dias; Duarte, Paulo; Silva, Susana Costa e; Mangei, Isabella; Dias, Joana Carmo. "Exploring ethical consumer behavior: a comprehensive study using the ethically minded consumer behavior-scale (EMCB) among adult consumers". International Review on Public and Nonprofit Marketing (2024): https://doi.org/10.1007/s12208-024-00404-x.
    10.1007/s12208-024-00404-x
  4. Paulo Duarte; Susana C. Silva; Afonso S. Roza; Joana Carmo Dias; Duarte, Paulo; Silva, Susana C.; Roza, Afonso S.; Dias, Joana Carmo. "Enhancing Consumer Purchase Intentions for Sustainable Packaging Products: An In-Depth Analysis of Key Determinants and Strategic Insights". Sustainable Futures (2024): https://doi.org/10.1016/j.sftr.2024.100193.
    10.1016/j.sftr.2024.100193
  5. Susana C. Silva; Francisca Pinto Silva; Joana Carmo Dias. "Exploring omnichannel strategies: a path to improve customer experiences". International Journal of Retail & Distribution Management (2024): https://doi.org/10.1108/IJRDM-03-2023-0198.
    10.1108/IJRDM-03-2023-0198
  6. Maher Georges Elmashhara; Roberta De Cicco; Susana C. Silva; Maik Hammerschmidt; Maria Levi Silva. "How gamifying AI shapes customer motivation, engagement, and purchase behavior". Psychology & Marketing (2024): https://doi.org/10.1002/mar.21912.
    10.1002/mar.21912
  7. Carla C. Martins; Susana C. Silva; Joanna Radomska; Monika Hajdas. "Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations". Psychology & Marketing (2023): https://doi.org/10.1002/mar.21954.
    10.1002/mar.21954
  8. Susana C. Silva; Maher Georges Elmashhara; Maria Inês Sousa. "The body dissatisfaction role in the adoption of compulsive healthy eating behaviors". International Review on Public and Nonprofit Marketing (2023): https://doi.org/10.1007/s12208-022-00357-z.
    10.1007/s12208-022-00357-z
  9. Dragan Stojkovic; Aleksa Dokic; Bozidar Vlacic; Susana Costa e Silva. "Toward the inter-channel synergy renaissance in emerging markets: evidence from adding clicks to bricks in Serbia". International Journal of Emerging Markets (2023): https://doi.org/10.1108/IJOEM-10-2020-1166.
    10.1108/IJOEM-10-2020-1166
  10. Monika Hajdas; Joanna Radomska; Aleksandra Szpulak; Susana C. Silva. "Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity". Journal of Marketing Theory and Practice (2023): https://doi.org/10.1080/10696679.2022.2080714.
    10.1080/10696679.2022.2080714
  11. Mafalda Martinho; Susana C. Silva; Paulo Duarte; Marisa R. Ferreira. "Are Perceived Benefits of Heated Tobacco Products Consumption Aiding Smoking Cessation?". Social Marketing Quarterly (2023): https://doi.org/10.1177/15245004231173429.
    10.1177/15245004231173429
  12. Alessandro Lampo; Susana C. Silva; Paulo Duarte. "The role of environmental concern and technology show-off on electric vehicles adoption: the case of Macau". International Journal of Emerging Markets (2023): https://doi.org/10.1108/IJOEM-10-2021-1637.
    10.1108/IJOEM-10-2021-1637
  13. Swapan Kumar Saha; Paulo Duarte; Susana C. Silva; Guijun Zhuang. "The Role of Online Experience in the Relationship Between Service Convenience and Future Purchase Intentions". Journal of Internet Commerce (2023): https://doi.org/10.1080/15332861.2022.2045767.
    10.1080/15332861.2022.2045767
  14. Joana Rooke de Lima; Maria Elo; Susana C. Silva. "Pull Forces in Colombia for Portuguese Migrants: A Qualitative Study of Portuguese Migrants and Expatriates in Colombia". Latin American Business Review (2023): https://doi.org/10.1080/10978526.2022.2041432.
    10.1080/10978526.2022.2041432
  15. Susana C. Silva; Joana Carmo Dias; Beatriz Braga. "How footwear companies can use online CX to WOW customers". International Journal of Retail & Distribution Management (2023): https://doi.org/10.1108/IJRDM-05-2022-0150.
    10.1108/IJRDM-05-2022-0150
  16. Paulo Duarte; Marcelo Augusto Linardi; Helena Sá Domingues; Susana C. Silva. "Consumer vulnerability and well-being across contexts". Heliyon 9 3 (2023): https://ciencia.ucp.pt/en/publications/8a78db68-eedb-4bb2-94e5-261afc24ade2.
    10.1016/j.heliyon.2023.e14612
  17. Susana C. Silva; Roberta De Cicco; Božidar Vlacic; Maher Georges Elmashhara. "Using chatbots in e-retailing – how to mitigate perceived risk and enhance the flow experience". International Journal of Retail & Distribution Management (2023): https://doi.org/10.1108/IJRDM-05-2022-0163.
    10.1108/IJRDM-05-2022-0163
  18. Susana C. Silva; Leonardo Corbo; Božidar Vlacic; Mariana Fernandes. "Marketing accountability and marketing automation: evidence from Portugal". EuroMed Journal of Business (2023): https://doi.org/10.1108/EMJB-11-2020-0117.
    10.1108/EMJB-11-2020-0117
  19. Carlos M.P. Sousa; Filipe Coelho; Susana C. Silva. "Do goal orientations really influence performance?". International Journal of Retail & Distribution Management (2023): https://doi.org/10.1108/IJRDM-12-2021-0593.
    10.1108/IJRDM-12-2021-0593
  20. Maria Elo; Susana C. Silva; Božidar Vlacic. "The role of satisfaction in labor diaspora dynamics: An analysis of BREXIT effects". Thunderbird International Business Review (2023): https://doi.org/10.1002/tie.22282.
    10.1002/tie.22282
  21. Alessandro Lampo; Susana C. Silva. "Diffusion of Technologies: Delivering on the Promises of Battery Electric Vehicles". Progress in International Business Research 18 (2023): https://ciencia.ucp.pt/en/publications/3e0d917f-1218-4149-8f20-9d7385727918.
    10.1108/s1745-886220240000018016
  22. Silva, Susana C.; Elo, Maria; Larimo, Jorma; Vlacic, Bozidar; Meneses, Raquel. "A state-of-the-art review on international strategic alliances: do we really know what we are researching?". European Journal of International Management (2023): https://publons.com/wos-op/publon/63972685/.
    10.1504/EJIM.2023.133936
  23. Paulo Duarte; Susana C. Silva; Marcelo Augusto Linardi; Beatriz Novais. "Understanding the implementation of retail self-service check-out technologies using necessary condition analysis". International Journal of Retail & Distribution Management (2022): https://doi.org/10.1108/IJRDM-05-2022-0164.
    10.1108/IJRDM-05-2022-0164
  24. Miriam Taís Salomão; Susana C. Silva; José Ricardo Côto. "Studying abroad". Young Consumers 23 4 (2022): 587-602. https://ciencia.ucp.pt/en/publications/282acb87-3c24-47ba-8d37-c9205ae37ea3.
    10.1108/YC-12-2021-1433
  25. Susana C. Silva; Paulo Duarte; Fabio S. Sandes; Catarina Andreia Almeida. "The hunt for treasures, bargains and individuality in pre-loved luxury". International Journal of Retail & Distribution Management (2022): https://doi.org/10.1108/IJRDM-10-2021-0466.
    10.1108/IJRDM-10-2021-0466
  26. Velda Chan; Susana C. Silva; Alessandro Lampo. "HOW SOCIAL MEDIA AFFECTS THE PURCHASE INTENTIONS OF FEMALE CONSUMERS IN MACAO - WATCHING BEAUTY AND COSMETICS PRODUCT EXPERIENCE VIDEOS ON YOUTUBE". Revista Gestão em Análise (2022): https://doi.org/10.12662/2359-618xregea.v11i3.p107-118.2022.
    10.12662/2359-618xregea.v11i3.p107-118.2022
  27. Carolina Almeida e Souza; Susana Costa e Silva; Fabio Shimabukuro Sandes. "Combinar marketing de experiência com marketing de influência pode conduzir a um aumento do brand awareness digital?". Internext (2022): https://doi.org/10.18568/internext.v17i3.671.
    10.18568/internext.v17i3.671
  28. Maria Elo; Susana Silva. "Who creates international marketing agility? Diasporic agility guiding new market entry processes in emerging contexts". Thunderbird International Business Review (2022): https://doi.org/10.1002/tie.22284.
    10.1002/tie.22284
  29. Božidar Vlacic; Inês G. Almeida Santos; Susana C. Silva; Miguel González-Loureiro. "Entrepreneurial cognition and internationalization speed: towards a potential moderating effect of experiential and rational information processing". International Entrepreneurship and Management Journal (2022): https://doi.org/10.1007/s11365-021-00767-1.
    10.1007/s11365-021-00767-1
  30. Paulo Duarte; Susana C. Silva; Wilian Ramalho Feitosa; Rui Sebastião. "Are business students more financially literate? Evidence of differences in financial literacy amongst Portuguese college students". Young Consumers 23 1 (2022): 144-161. https://ciencia.ucp.pt/en/publications/2b3d1b85-f254-42c8-b2a4-bcc97c8157b8.
    10.1108/yc-12-2020-1264
  31. Monika Hajdas; Joanna Radomska; Aleksandra Szpulak; Susana C. Silva. "Don’t tell me stories – the narratives of retirement and their relation with brand associations". International Journal of Management and Economics (2022): https://doi.org/10.2478/ijme-2022-0005.
    10.2478/ijme-2022-0005
  32. "Consumer dispositions: Meanings and non-meanings of outgroup favourability". International Business Review (2021): 101943-101943. http://dx.doi.org/10.1016/j.ibusrev.2021.101943.
    10.1016/j.ibusrev.2021.101943
  33. Paulo Duarte; Mariana Teixeira; Susana Costa e Silva. "Healthy eating as a trend: consumers’ perceptions towards products with nutrition and health claims". Review of Business Management (2021): https://doi.org/10.7819/rbgn.v23i3.4113.
    10.7819/rbgn.v23i3.4113
  34. Alexandre Luzzi Las-Casas; Ruy Teske; Susana Costa Silva; Belmiro do Nascimento João. "Experiências de captação de recursos e a interface com o marketing social: estudo de caso no Núcleo Social de Diadema". Interações (Campo Grande) (2021): https://doi.org/10.20435/inter.v22i2.2864.
    10.20435/inter.v22i2.2864
  35. João Parracho; Susana C. Silva. "Measuring experience in international business". Studia Universitatis Babes-Bolyai. Oeconomica 66 2 (2021): 38-55. https://ciencia.ucp.pt/en/publications/8d1f2cee-7dcf-440a-88c0-7a4233730c38.
    10.2478/subboec-2021-0008
  36. Nasir Ahmad; Susana C. Silva; Paulo Duarte; Fabio S. Sandes. "What Factors Determine the Purchase Intention of H. alal ¯ Products by Porto-Muslim Consumers?". Journal of Islamic Business and Management (JIBM) (2021): https://doi.org/10.26501/jibm/2021.1101-012.
    10.26501/jibm/2021.1101-012
  37. Susana C. Silva; Thelma Valeria Rocha; Roberta De Cicco; Renata Fernandes Galhanone; Luiza Tari Manzini Ferreira Mattos. "Need for touch and haptic imagery: An investigation in online fashion shopping". Journal of Retailing and Consumer Services 59 (2021): 102378-102378. https://doi.org/10.1016/j.jretconser.2020.102378.
    10.1016/j.jretconser.2020.102378
  38. Silva, Susana. "How permeable to cause-related marketing are millennials?". International Review of Public ad Nonprofit Marketig (2021):
    10.1007/s12208-021-00276-5
  39. Silva, Susana. "The evolving role of artificial intelligence in marketing: advanced topics and research agenda". Journal of Business Research (2021):
    10.1016/j.jbusres.2021.01.055
  40. Susana Costa e Silva; Ana Santos; Paulo Duarte; Božidar Vlacic. "The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience". International Journal of Retail & Distribution Management (2021): https://doi.org/10.1108/IJRDM-09-2020-0356.
    10.1108/IJRDM-09-2020-0356
  41. Silva, Susana. "The Social TV Phenomenon and Fake Online Restaurant Reviews". Tourism and Hospitality Management (2021):
    doi.org/10.20867/thm.27.1.2
  42. João Queiroga; Susana C. Silva. "Desenvolvimento de uma plataforma e-commerce para venda de lanches saudáveis a escolas em Portugal". Revista Gestão em Análise 10 3 (2021): 234-248. https://ciencia.ucp.pt/en/publications/39469fd2-5408-4697-a32c-4b62a565ebbb.
    10.12662/2359-618xregea.v10i3.p234-248.2021
  43. Boffelli, Albachiara; Fratocchi, Luciano; Kalchschmidt, Matteo; Silva, Susana Cristina Lima da Costa e. "Doing the right thing or doing things right: what is better for a successful manufacturing reshoring?". Operations Management Research (2021): https://publons.com/wos-op/publon/41593138/.
    10.1007/S12063-021-00183-2
  44. Feitosa, Willian; Lourenco, Carlos Eduardo; Rezende, Ligia H.; Sunago, Noemi Saeki; Costa e Silva, Susana. "A QUASI-EXPERIMENTAL APPROACH TO ANALYZING SEXUAL APPEAL AND GENDER IN ADVERTISING - EVIDENCE FROM BRAZIL". Market-Tržište (2021): https://publons.com/wos-op/publon/57691273/.
    10.22598/MT/2021.33.SPEC-ISSUE.67
  45. Roberta De Cicco; Susana Cristina Lima da Costa e Silva; Francesca Romana Alparone. "“It’s on its way”: Chatbots applied for online food delivery services, social or task-oriented interaction style?". Journal of Foodservice Business Research (2020): https://doi.org/10.1080/15378020.2020.1826268.
    10.1080/15378020.2020.1826268
  46. Grzegorz Mazurek; Anna Gorska; Pawel Korzynski; Susana Silva. "Social Networking Sites and Researcher’s Success". Journal of Computer Information Systems (2020): 1-8. https://doi.org/10.1080/08874417.2020.1783724.
    10.1080/08874417.2020.1783724
  47. Roberta De Cicco; Susana C. Silva; Francesca Romana Alparone. "Millennials' attitude toward chatbots: an experimental study in a social relationship perspective". International Journal of Retail & Distribution Management 48 11 (2020): 1213-1233. https://doi.org/10.1108/IJRDM-12-2019-0406.
    10.1108/IJRDM-12-2019-0406
  48. Susana Costa e Silva; Paulo Duarte; Joana César Machado; Carla Martins. "Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust". International Review on Public and Nonprofit Marketing 17 2 (2020): 135-157. https://doi.org/10.1007/s12208-019-00237-z.
    10.1007/s12208-019-00237-z
  49. Susana C. Silva; Wilian Feitosa; Paulo Duarte; Marta Vasconcelos. "How to increase engagement on social media using the honeycomb model". REGE Revista de Gestão 27 2 (2020): 153-167. https://ciencia.ucp.pt/en/publications/a3c420e8-0a15-4392-9fa0-54428b8e0e25.
    10.1108/rege-02-2019-0030
  50. Joana César Machado; Carla Carvalho Martins; Frederico Correia Ferreira; Susana Costa e Silva; Paulo Alexandre Duarte. "Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club". International Journal of Sports Marketing and Sponsorship ahead-of-p ahead-of-p (2020): https://doi.org/10.1108/IJSMS-06-2019-0066.
    10.1108/IJSMS-06-2019-0066
  51. Susana C. Silva; Paulo Duarte; Anel Sundetova. "Multichannel versus omnichannel: a price-segmented comparison from the fashion industry". International Journal of Retail & Distribution Management 48 4 (2020): 417-430. https://doi.org/10.1108/IJRDM-07-2019-0232.
    10.1108/IJRDM-07-2019-0232
  52. Silva, Susana. "Portuguese textile association fostering the internationalisation of small and medium-sized enterprises". International Journal of Entrepreneurship and Small Business (2020):
    Doi: 10.1504/IJESB.2020.10026914
  53. Silva, Susana. "The omni-channel approach: a utopia for companies?". Journal of Retailing and Consumer Services (2020):
    doi.org/10.1016/j.jretconser.2020.102131
  54. Silva, Susana. "Supporting sustainability by promoting online purchase through enhancement of online convenience". Development and Sustainability (2020):
    doi.org/10.1007/s10668-020-00915-7
  55. Silva, Susana. "How companies evaluate the ROI of Social Media Marketing Programmes: Insights from B2B and B2C". Journal of Business and Industrial Marketing (2020):
    Doi: 10.1108/JBIM-06-2019-0291
  56. Silva, Susana. "Customer networks governing international marketing: How ethnic products and services diffuse across borders?". European Journal of International Management (2020):
    Doi: 10.1504/EJIM.2019.10
  57. Silva, Susana. "Cause-related marketing: do managers understand and use this tool?, Management & Marketing.". Challenges for the Knowledge Society (2020):
    doi.org/10.2478/mmcks-2020-0034
  58. Duarte, P.; e Silva, S.C.. "Need-for-touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers". Journal of Retailing and Consumer Services 55 (2020): http://www.scopus.com/inward/record.url?eid=2-s2.0-85082799476&partnerID=MN8TOARS.
    10.1016/j.jretconser.2020.102122
  59. Roberta de Cicco; Susana C. Silva; Francesca Alparone. "What kind of chatbot do millennials prefer to interact with?". Proceedings of the European Marketing Academy (2020): https://ciencia.ucp.pt/en/publications/05267bbd-c2a8-4593-9238-ebfc9577e6d7.
  60. Susana C. Silva; Monika Hajdas; Joanna Radomska. "The cultural codes of retirement and their impact on brand associations". Proceedings of the European Marketing Academy (2020): https://ciencia.ucp.pt/en/publications/826e84d3-1b4f-436f-8bb6-3f16897620e3.
  61. Maria Elo; Indianna Minto-Coy; Susana C. Silva; Xiaotian Zhang. "Diaspora networks in international marketing". European Journal of International Management 14 4 (2020): 693-729. https://ciencia.ucp.pt/en/publications/ae6783b1-2351-46d9-8549-67f47be551b5.
    10.1504/ejim.2020.107606
  62. Elo, Maria; Minto-Coy, Indianna; Silva, Susana Costa E.; Zhang, Xiaotian. "Diaspora networks in international marketing: how do ethnic products diffuse to foreign markets?". European Journal of International Management (2020): https://publons.com/wos-op/publon/35497183/.
  63. Bruna Monteiro Castanheira; Susana C. Silva; Carla Martins. "What do managers think about the success potential of CRM campaigns?". Studia Universitatis Babes-Bolyai. Oeconomica 64 2 (2019): 33-52. https://ciencia.ucp.pt/en/publications/8aa0cbdd-00ea-4558-b261-ec9a043d9603.
    10.2478/subboec-2019-0008
  64. Paulo Duarte; Susana Costa e Silva; Ana Margarida Sintra Pisco; João Moreira de Campos. "Orthorexia Nervosa: Can Healthy Eating Food Trends Impact Food Companies Marketing Strategies?". Journal of Food Products Marketing 25 7 (2019): 754-770. https://doi.org/10.1080/10454446.2019.1671931.
    10.1080/10454446.2019.1671931
  65. Jéssica Novo; Susana Costa e Silva; Vitor Verdelho. "Estudo de Caso do Impacto de Ações Coletivas no Centro Musical Stop". Internext (2019): https://doi.org/10.18568/internext.v14i2.476.
    10.18568/internext.v14i2.476
  66. Silva, Susana. "Vichy goes to Brazil: the road to success". Emerging Markets Case Studies (2019):
    DOI:10.1108/EEMCS-10-2018-0212
  67. Radomska, J.; Wolczek, P.; Soloducho-Pelc, L.; Silva, S.. "The impact of trust on the approach to management-A case study of creative industries". Sustainability (Switzerland) 11 3 (2019): http://www.scopus.com/inward/record.url?eid=2-s2.0-85061081519&partnerID=MN8TOARS.
    10.3390/su11030816
  68. E Silva, S.C.; Martinez, C.A.; Petrescu, D.C.; Petrescu-Mag, R.M.; Costa e Silva, Susana; Martinez, Candace A.; Petrescu, Dacinia Crina; Petrescu-Mag, Ruxandra Malina. "Two perspectives, the same target-a sustainable municipal waste management. Evidence from latin america and central and eastern europe". Quality - Access to Success 20 S2 (2019): 593-603. http://www.scopus.com/inward/record.url?eid=2-s2.0-85063624277&partnerID=MN8TOARS.
  69. Duarte, P.; Yamasaki, V.; Rocha, T.V.; E Silva, S.C.. "Evidence of a glocal marketing strategy: A case study in the Brazilian telecommunication market". International Journal of Business Excellence 19 3 (2019): 364-380. http://www.scopus.com/inward/record.url?eid=2-s2.0-85073202103&partnerID=MN8TOARS.
    10.1504/IJBEX.2019.102820
  70. Ana Filipa Amorim Pinto; Susana C. Silva. "O e-commerce e as estratégias de internacionalização deliberadas". European Journal of Applied Business & Management 5 4 (2019): 102-115. https://ciencia.ucp.pt/en/publications/0e6889f2-14c2-4617-a6f8-2bcec3016fef.
  71. "Omnichannel approach: factors affecting consumer acceptance". Journal of Marketing Channels 25 1-2 (2018): 73-84. https://ciencia.ucp.pt/en/publications/b5f20f07-3137-4322-b4cf-56183888d2cd.
    10.1080/1046669X.2019.1647910
  72. Wegner, D.; Silva, S.C.; De Rossi, G.; Silva, Susana. "The development dynamics of business networks: A comparison among Wines of Brasil (Brazil) and Vitrocristal (Portugal)". International Journal of Emerging Markets 13 1 (2018): 27-44. http://www.scopus.com/inward/record.url?eid=2-s2.0-85041740488&partnerID=MN8TOARS.
    10.1108/IJoEM-12-2016-0332
  73. Radomska, J.; Silva, S.. "The balance between formal and informal managerial practices – managing ambidexterity in creative industries,Równowaznosc pomiedzy formalnymi i nieformalnymi praktykami zarzadzania – wszechstronne zarzadzanie w branzach kreatywnych". Polish Journal of Management Studies 18 2 (2018): 259-271. http://www.scopus.com/inward/record.url?eid=2-s2.0-85059841877&partnerID=MN8TOARS.
    10.17512/pjms.2018.18.2.21
  74. Silva, Susana. "Omnichannel: factors affecting consumer adoption". Journal of Marketing Channel (2018):
    DOI: 10.1108/IMR-04-2018-0159
  75. Duarte, P.A.O.; Silva, S.C.. "The role of consumer-cause identification and attitude in the intention to purchase cause-related products". International Marketing Review (2018): http://www.scopus.com/inward/record.url?eid=2-s2.0-85056996081&partnerID=MN8TOARS.
    10.1108/IMR-04-2018-0159
  76. Duarte, P.; Costa e Silva, S.; Ferreira, M.B.. "How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM". Journal of Retailing and Consumer Services 44 (2018): 161-169. http://www.scopus.com/inward/record.url?eid=2-s2.0-85048979669&partnerID=MN8TOARS.
    10.1016/j.jretconser.2018.06.007
  77. e Silva, S.C.; Meneses, R.; Radomska, J.. "A holistic perspective on the international market selection phenomenon". Journal of East European Management Studies 23 4 (2018): 579-602. http://www.scopus.com/inward/record.url?eid=2-s2.0-85057410500&partnerID=MN8TOARS.
    10.5771/0949-6181-2018-4-579
  78. Susana C. Silva; Adriana Monteiro; Paulo Duarte. "Insights on consumer purchase decisions of women’s footwear". Studia Universitatis Babes-Bolyai. Oeconomica 63 2 (2018): 49-66. https://ciencia.ucp.pt/en/publications/ac0b10f2-3fd4-4514-a6e0-16d40c3f74e5.
    10.2478/subboec-2018-0008
  79. Susana C. Silva; Ana Isabel Tavares Vieira. "Understanding success according to crowdfunding project’s initiators". Studia Universitatis Babes-Bolyai. Oeconomica 62 3 (2017): 83-100. https://ciencia.ucp.pt/en/publications/2b911c82-299f-4e5b-872f-4c6f7696c8d4.
    10.1515/subboec-2017-0015
  80. Susana C. Silva; Joana Machado; Marta Cruz; Costa e Silva, Susana; Machado, Joana Cesar; Cruz, Marta. "The influence of WOM and peer interaction in the decision-making process of Generation Z within the family". International Journal of Marketing, Communication and New Media 2 (2017): 106-136. https://ciencia.ucp.pt/en/publications/0be378f6-ac29-4606-819f-b4bd69e41073.
  81. Silva, Susana. "Partner selection in international joint ventures: Factors for the selection of partners in IJVs". The Marketing Review (2017):
    DOI: org/10.1362/146934717X14909733966182
  82. Luis Cavadas; Susana C. Silva; Carla Martins; António Andrade. "Fatores de inibição na compra on-line". Gestão e Desenvolvimento 25 (2017): 3-26. https://ciencia.ucp.pt/en/publications/563cad61-33bc-427b-a2e6-e1147ba0453d.
    10.7559/gestaoedesenvolvimento.2017.344
  83. Silva, Susana; Rodrigues, T.; Silva, S.C.; Duarte, P.. "The value of textual haptic information in online clothing shopping". Journal of Fashion Marketing and Management, Vol. 21, No.1. 21 1 (2017): 88-102. http://www.scopus.com/inward/record.url?eid=2-s2.0-85014873348&partnerID=MN8TOARS.
    doi.org/10.1108/JFMM-02-2016-0018
  84. Silva, Susana. "Empirical Analysis of ‘level of comfort’ among international workers at multinational firms". Internext, Vol. 12, no. 2, pp. 44-57 (2017):
    DOI: 10.18568/1980-4865.12245-57
  85. Silva, S.C.; Martins, C.C.; Silva, Susana. "The relevance of cause-related marketing to post-purchase guilt alleviation". International Review on Public and Nonprofit Marketing 14 4 (2017): 475-494. http://www.scopus.com/inward/record.url?eid=2-s2.0-85020425451&partnerID=MN8TOARS.
    10.1007/s12208-017-0183-1
  86. Silva, Susana. "How to internationalize a traditional Portuguese-style food – Liability or asset of Portugueseness?". Progresses in International Business Research (2017):
    doi.org/10.1108/S1745-886220170000012007
  87. Sandra Raquel Castro; Susana C. Silva; Paulo Duarte. "Does digital marketing really boost city tourism? Evidences from Porto’s experience". European Journal of Applied Business & Management 3 3 (2017): 84-100. https://ciencia.ucp.pt/en/publications/5814d18f-bad7-4f6e-a7b0-8e5a9b405b1d.
  88. Jorge Manuel Lima Pinto Mayer; Susana C. Silva; Silva, Susana. "Exploring the Whole Value of Corporate Volunteering". Journal of Corporate Citizenship (2017): https://publons.com/wos-op/publon/18973966/.
    10.9774/TANDF.4700.2017.SE.00008
  89. Susana C. Silva; Carla Martins. "Factors affecting consumer’s acceptance of an omnichannel approach". Proceedings of the European Marketing Academy (2017): https://ciencia.ucp.pt/en/publications/3011d58b-943f-48d0-9cd2-a4b16ef17895.
  90. Silva, Susana; Silva, S.C.E.. "JAC Motors – How a Chinese Car Manufacturer Successfully Approached the Brazilian Market". The Challenge of Bric Multinationals, pp. 653-672 11 (2016): http://www.scopus.com/inward/record.url?eid=2-s2.0-84999837424&partnerID=MN8TOARS.
    doi.org/10.1108/S1745-886220160000011031
  91. Camargo, M.A.A.P.; Rocha, T.V.; Silva, S.C.. "Estratégias de marketing no processo de internacionalização de franquias brasileiras". Revista Brasileira de Gestao de Negocios 18 62 (2016): 570-592. http://www.scopus.com/inward/record.url?eid=2-s2.0-84994890791&partnerID=MN8TOARS.
    10.7819/rbgn.v18i62.2804
  92. Costa e Silva, Susana; Martins, Carla Carvalho; Susana C. Silva; Carla Martins. "Understanding Portuguese Young Consumers' Intention to use Mobile Commerce". International Journal of Marketing, Communication and New Media 4 7 (2016): 106-131. https://publons.com/wos-op/publon/35497189/.
  93. "Suggestions for international research using electronic surveys". The Marketing Review (2014): https://publons.com/wos-op/publon/460744/.
    10.1362/146934714X14024779061992
  94. Viviane Yamasaki; Mateus Canniatti Ponchio; Susana C. Silva; Thelma Valéria Rocha. "O consumo de cirurgia estética". Revista de Gestão em Sistemas de Saúde 2 2 (2013): 30-52. https://ciencia.ucp.pt/en/publications/444247b5-baef-4e31-b44d-bb2d04f894c0.
    10.5585/rgss.v2i2.77
  95. Silva, Susana. ""O “need for touch” no retalho online"". Revista Portuguesa de Marketing (2013):
  96. e Silva, S.C.; Silva, M.F.. "Failure is a stepping stone for success". International Review on Public and Nonprofit Marketing 9 2 (2012): 153-179. http://www.scopus.com/inward/record.url?eid=2-s2.0-84866730508&partnerID=MN8TOARS.
    10.1007/s12208-012-0084-2
  97. Costa e Silva, S.; Pacheco, E.; Meneses, R.; Brito, C.. "The Importance of Second-Hand Knowledge in the Revised Uppsala Model: Can European Textiles Producers Export to China?". Journal of Global Marketing 25 3 (2012): 141-160. http://www.scopus.com/inward/record.url?eid=2-s2.0-84871128443&partnerID=MN8TOARS.
    10.1080/08911762.2012.741963
  98. Costa e Silva, S.; Bradley, F.; Sousa, C.M.P.. "Empirical test of the trust-performance link in an international alliances context". International Business Review 21 2 (2012): 293-306. http://www.scopus.com/inward/record.url?eid=2-s2.0-84857993441&partnerID=MN8TOARS.
    10.1016/j.ibusrev.2011.03.006
  99. Silva, Susana. "Book Review: Aneel Karnani, (2011)". International Journal of Rural Management (2012):
    doi.org/10.1177/0973005212462172
  100. Susana C. Silva; Miguel F. Silva. "Aneel Karnani - Fighting the Poverty Together". Africana Studia 18 (2012): https://ciencia.ucp.pt/en/publications/fdf098ab-1f21-4e1d-b468-f193619e0f8e.
  101. Thelma Rocha; Susana C. Silva. "The adaptation Vs. standardization dilemma: the case of an American company in Brazil". Internext 6 1 (2011): 63-83. https://ciencia.ucp.pt/en/publications/bb277d3e-69f5-4c1c-92b2-a5fd3c1f2309.
    10.18568/1980-4865.6163-83
  102. "Determinants of export performance". Intereconomics (1974): https://publons.com/wos-op/publon/18973995/.
    10.1007/BF02929089
Working paper
  1. Susana C. Silva; Agnis Stibe; Roberta De Cicco. 2022. "Is the united intelligence response, the end of speciesism and the emergence of new avatarism?". https://ciencia.ucp.pt/en/publications/15f7e2be-c208-4d6b-b08c-1cdd3c9aea7a.
    10.2139/ssrn.4006441
  2. Susana C. Silva; Caué Pereira. 2017. "Understanding the success of a Japanese restaurant at Favela da Rocinha (Brazil)". https://ciencia.ucp.pt/en/publications/2c3b2be1-3ed2-47bf-9046-a79ee84db9a1.
  3. Susana C. Silva; Mafalda Teles Roxo; João Sousa Pereira. 2017. "Shortcut case study managing social media for B2B companies". https://ciencia.ucp.pt/en/publications/2795d464-d973-478e-afd5-513f2f89c3f2.
  4. Susana C. Silva; Cláudia Cunha. 2017. "Nata Pura partnering for success with a cup of kindness". https://ciencia.ucp.pt/en/publications/f6c50825-4c59-4bbc-b9f4-d2eb7451333f.
  5. Susana C. Silva; Adriana Branco Reis. 2015. "Horta à porta, Lipor". https://ciencia.ucp.pt/en/publications/ebaa9153-1ac7-4cb1-9b09-e09f3f3741d5.
  6. Susana C. Silva; M. C. Santos. 2013. "The 3 C’S Model Of Millennials Brand Awareness". https://ciencia.ucp.pt/en/publications/85cb1ed8-2b86-456c-80a2-35e0ced0d31b.
  7. Susana C. Silva. 2002. "A internacionalização and os mecanismos de cooperação em rede na Vitrocristal, ACE". https://ciencia.ucp.pt/en/publications/23fbaaec-abac-450e-b524-c6e1a33d9617.

Other

Other output
  1. Corrigendum to “The evolving role of artificial intelligence in marketing. advanced topics and research agenda” [J. Bus. Res. 128 (2021) 187–203]. 2021. Bozidar Vlacic; Leonardo Corbo; Susana C. Silva; Marina Dabic. https://ciencia.ucp.pt/en/publications/18d73884-0e0c-4cf1-9c93-60414a8e2e72.
    10.1016/j.jbusres.2021.05.043
  2. Vichy: entering in the Brazilian market. Ref. 518-0144-1. 2018. https://ciencia.ucp.pt/en/publications/d06f5e19-2329-41f2-944a-5a030f7663ef.
  3. Understanding changes on the country of origin effect of Portugal. 2017. Silva, Susana.
    doi.org/10.1515/subboec-2016-0001
  4. Di Nôs i Mindjor: Development of Local Products at Guinea-Bissau. 2013. Susana C. Silva; Artur Sousa; Cíntia Rebelo; Paula Torres; Marta do Carmo Palmeirão; Rui Santos. https://ciencia.ucp.pt/en/publications/89abc1fd-17a2-47a9-8110-cc16675c487c.
  5. Havaianas – O impacto do reposicionamento da marca na estratégia de internacionalização da empresa. 2012. Susana C. Silva; Raquel Reis Soares. https://ciencia.ucp.pt/en/publications/9e7bda7c-1cf6-4b77-9bb2-e922960efb0b.
  6. Kyaia - Shoes that fly off the shelves. 2012. Susana C. Silva; Rui Sousa; Louis Oberdieck. https://ciencia.ucp.pt/en/publications/37f22b4b-760c-421d-bc92-bc1945d832c4.
  7. Jac Motors – Revolucionando o mercado brasileiro de automóveis. 2012. Susana C. Silva; Helano Fernandes. https://ciencia.ucp.pt/en/publications/9527a64e-7d8b-4d83-b72e-41afaed3ded4.
Activities

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2023/09 - Current PhD - THE ROLE OF CIRCULAR ECONOMY AND SUSTAINABILITY AS INFLUENCING FACTORS IN THE FASHION AND LUXURY INDUSTRY
Co-supervisor of Elena Gasulla-Tortajada
 PhD (PhD)
Universidade da Beira Interior, Portugal
2021 - Current PhD - ADOÇÃO DOS SMART SPEAKERS PELO CONSUMIDOR: ANÁLISE DO PROCESSO E FATORES DE ADOÇÃO
Co-supervisor of Thayanne Lima Duarte
 PhD (PhD)
Universidade da Beira Interior, Portugal
2020 - Current PhD - Determinantes da Vulnerabilidade do Consumidor e a relação com o seu Bem-estar
Co-supervisor of Marcelo Augusto Linardi
 PhD (PhD)
Universidade da Beira Interior, Portugal
2016 - Current PhD - THE HANDBAG EFFECT UNDERDSTANDING LUXURY CONSUMERS’ PURCHASE DECISION OF INCONSPICUOUS HERITAGE LUXURY BRANDS AND THE ROLE OF SUSTAINABILITY
Co-supervisor
 PhD (PhD)
Universidade do Minho Escola de Economia e Gestão, Portugal
2023 - 2023 Virtual Influencers as brand endorsers
Co-supervisor of Beatriz Rita da Cruz Pineda Fernandes
2023 - 2023 Package design for sustainability – a consumer perspective
Co-supervisor of Francisca Alves Correia
2023 - 2023 What motivates Portuguese consumers to boycott Russian companies amid the conflict in Ukraine?
Supervisor of Inês Maria Duarte Costa
2023 - 2023 Is Masculinity Ruining the Male Skincare Market? - Factors Affecting Men’s Intention to Purchase Skincare Products
Co-supervisor of Maria Joana Sarmento Trigueiros Rodrigues de Carvalho
2023 - 2023 Exploring the Integration of Phygital Strategies in Improving Customer Experience - A price-segmented comparison between luxury goods and non-luxury goods
Supervisor of Francisca Pinto e Silva
2023 - 2023 Making Airbnb Experience Happier for Hosts: A Critical Incident Technique.
Co-supervisor of Oussama Kechama
2023 - 2023 Consumers' intention to buy products with sustainable packaging.
Co-supervisor of Afonso Maria Negrão de Menezes Souza Roza
2023 - 2023 Internationalization plan for the Trinca Bolotas plan.
Supervisor of Inês Miguel Esteves Moreira
2023 - 2023 To what extent do social media platforms influence the purchase intention of skincare products online? – Female behavior in online purchase skincare products – the case of Macau
Supervisor of Wong Chi Wai
2023 - 2023 The Effect of Cause-Related Marketing in the Purchase Intention of Younger Generations in the Luxury Retail Industry - An Analysis in the Chinese Market
Supervisor of Iek Cho U
2023 - 2023 Unlocking Customer Loyalty: Insights from the Omnichannel Integration Perception Index.
Co-supervisor of Fábio César Sausen
2023 - 2023 The importance of a website in B2B communication in the consultancy sector: The case of INOVA+
Supervisor of Guilherme Torres Mendes Machado Amorim
2022 - 2022 Fatores de sucesso de um jogo nas plataformas Streaming: o caso do jogo League of Legends.
Co-supervisor of Pedro Jorge da Silva Alves
2022 - 2022 Social and Personal Factors Influencing the Adoption of Compulsive Healthy Eating Behaviors: the Mediating Role of Body Dissatisfaction.
Co-supervisor of Maria Inês Bastos Lobato de Sousa
2022 - 2022 Consumers’ preferences for global brands - A study on Portuguese consumers.
Co-supervisor of Maria Ramos Pinto dos Santos Guedes
2022 - 2022 Online Customer experience: a model to assess and benchmark the customer experience in e-commerce.
Supervisor of Beatriz Braga de Oliveira
2022 - 2022 Consumer Guilt Predisposition in Different Generational Cohort
Co-supervisor of Filipa Barbosa Brito da Silva
2022 - 2022 The influence of online payment methods on consumer’s online purchase behaviour: the case of young people in Macau.
Supervisor of Maria Cordes Martins
2022 - 2022 How to Change the Brand Perception of An Industrial Brand - The Case Study of Frezite.
Supervisor of Demira Plamenova Petrova
2022 - 2022 Are virtual influencers falling into the uncanny valley? An empirical study perspective.
Co-supervisor of Gabriela Margiota Salvador
2022 - 2022 The role of Social Influence Guilt in Marketing.
Supervisor of Rita Ventura Pereira Baptista
2022 - 2022 Factors Influencing User Attitude and Satisfaction towards Recruitment Chatbots.
Supervisor of Maria Santos Paes
2022 - 2022 Harassment and Offenses to Conversational Agents - the case of BIA, the Feminist Chatbot.
Co-supervisor of Joana Moreira Ferreira
2022 - 2022 The relevance of Second-Hand Market for Children.
Supervisor of Ana Sofia Pires
2022 - 2022 The Role of a Virtual Influencer’s Friend on Endorsement Success.
Co-supervisor of Catarina Sofia Sousa Reis
2022 - 2022 Where is my money? Qualitative insights of Consumer Vulnerability from bank customers.
Supervisor of Trine Koch de Bragança Ferreira
2022 - 2022 De-globalization trends and new protectionism after Covid-19 outbreak: Impacts on Global Supply Chains.
Co-supervisor of Raquel Rocha Pedro Pinto
2022 - 2022 All talk and no trousers; A Social Influence Perspective on drivers of Metaverse use.
Co-supervisor of Margarida Pereira Curralo da Cruz
2017 - 2022 PhD - Adapting the Unified Theory of Acceptance and use of Technology 2 (UTAUT 2) to explain acceptance of battery electric vehicles: evidence from Macau. Faculty of Business & Law, University of Saint Joseph, Macau/China.
Supervisor of Alessandro Lampo
 PhD
University of Saint Joseph, Macau SAR China
2021 - 2021 Place marketing: Macao as the art city for the future direction.
Supervisor of Kate, Wong Ka I
2021 - 2021 Consumer vulnerability and well-being during pandemic environments: A comparative study between Portugal and Brazil.
Supervisor of Helena de Sá Machado Domingues
2021 - 2021 Influencer marketing: the impact of influencer credibility on purchase intent.
Co-supervisor of Cristina Maria Fernandes Ribeiro
2021 - 2021 Adaptation vs Standardisation: The Case of Sumol Compal and African Markets.
Supervisor of José Guilherme do Vale Gonçalves da Silva
2021 - 2021 Internationalization of Amyris - Developing & Executing a Marketing Plan to Reach Foreign Markets.
Supervisor of Andrew El Matni
2021 - 2021 Are perceived benefits of HTPs consumption aiding smoking cessation?
Supervisor of Mafalda Vieira Campos Leça Martinho
2021 - 2021 Brand Activism, Why is it time for brands to act?
Supervisor of Ana Rita Fernandes
2021 - 2021 Consumer cosmopolitanism in Erasmus+, The role of Cosmopolitanism in the Erasmus enrolment decisions.
Supervisor of José Ricardo Pinto Coelho Da Silva Côto
2021 - 2021 Lubricants in the Automotive Sector - Value Analysis and Marketing Strategy, The Case of the FUCHS Company.
Supervisor of Filipe Teixeira Ribeiro
2021 - 2021 Gamified chatbots – creating value and engagement in online brand’s interactions with consumers.
Co-supervisor of Maria Levi Silva
2021 - 2021 Why did Uber fail in Macau? - The Case of Macao
Supervisor of Lai Weng Ian
2021 - 2021 How do Chinese Manufactured Products Affect Purchase Intention in a SAR of PRC? - Causes and Consequences of a New Digital Business Model Application
Supervisor of Márcio Rossano Pegado da Silva
2020 - 2020 Offshore Outsourcing as a business strategy - A qualitative study of the offshoring adoption within the Portuguese footwear industry.
Supervisor of Isabella Velasquez Celano Estrella Pereira
2020 - 2020 Literature Review on Cause-related Marketing from 2008 to 2018.
Supervisor of Katharina Schütz
2020 - 2020 CrM: are managers aware of what this tool means?
Supervisor of Mafalda Miranda
2020 - 2020 The importance of guilt in second-hand clothing purchases.
Co-supervisor of Eduardo Miguel Sousa Ribas
2020 - 2020 Barriers that are preventing e-commerce to thrive in Portugal.
Co-supervisor of Joana Costa Machado
2020 - 2020 The determinants of women's impulse buying behaviour for shoes.
Co-supervisor of Ana Margarida Magro Nunes Dias
2020 - 2020 The Relevance of Sustainability for Customer Empowerment and Brand Loyalty.
Supervisor of Diogo Sousa
2020 - 2020 The inconspicuous luxury consumer – Needs and social influences.
Co-supervisor of Leonor Correia
2020 - 2020 Customer Journey of a B2B business - Influence of digital channels on the choice of a consultancy service.
Supervisor of Maria João Grilo Ribeiro Rocha
2020 - 2020 How to enhance customer relationships in Auchan - Construction and analysis of the customer journeys of Auchan’s clients.
Supervisor of Beatriz Carvalheira
2020 - 2020 The impact of Import and Export Documentary Credits on the Nors Group.
Supervisor of Filipe José Lopes Campos
2020 - 2020 Bringing brands closer to consumers - The process of defining an ecosystem of consumer and customer knowledge.
Supervisor of Paulo Manuel Gaspar Vieira Pereira da Silva
2020 - 2020 Healthy Snacks - Development of a New Product in Sonae MC E-Commerce.
Supervisor of João Carlos Santos Queiroga
2020 - 2020 How to convert Detractors into Promoters? - An experimental study in the Portuguese Telecommunications industry.
Supervisor of Miguel Matos Coutinho
2020 - 2020 Barriers to The Purchase of Second-Hand Clothes - The purchase of second-hand clothes: barriers and challenges.
Co-supervisor of Ana Cristina Lança dos Santos
2020 - 2020 Measuring Experience in International Business
Supervisor of João Daniel Nordeste Pio Parracho
2020 - 2020 Inbound Marketing in a B2B context: how to create a content marketing strategy.
Supervisor of Francisca Rafaela Silva
2020 - 2020 How social media affects the purchasing intentions of female beauty & cosmetic consumers in Macau — products experience videos on YouTube.
Supervisor of Velda Chan
2020 - 2020 Analysing the obstacles to online shopping: The case of Rio de Janeiro.
Supervisor of Edson Alves de Oliveira
2020 - 2020 Do counterfeit products act as substitute for second-hand luxury products?
Co-supervisor of Ana Beatriz Correia dos Santos
2020 - 2020 Understanding the country of origin effect of Portuguese footwear.
Co-supervisor of Inês Teló Bordalo Monteiro
2020 - 2020 Behavioral approaches to the strategic partner selection.
Co-supervisor of Francisco Pavão Bettencourt Silva
2020 - 2020 What factors determine the purchase intention of Halal products by Porto-Muslim consumers.
Co-supervisor of Nasir Ahmad Ali
2019 - 2019 Relationships networks in the internationalization of Brazilian franchising firms.
Co-supervisor of Paula Holanda Cavalcanti Sirimarco
2019 - 2019 Is e-commerce an internationalization strategy or just an alternative distribution channel?
Supervisor of Ana Filipa Amorim Pinto
2019 - 2019 Financial literacy amongst Portuguese students attending higher education on business related courses.
Supervisor of Rui Pedro Assureira Ferreira Silva Sebastião
2019 - 2019 Cause-Related Marketing (CrM): How does brand-cause fit influence the success of CrM campaigns?
Co-supervisor of Inês Sofia Padilha Campelos
2019 - 2019 The application of social marketing to skin cancer prevention: the case of Portugal.
Supervisor of Juliana Teixeira Correia
2019 - 2019 How is digital media being used by consulting companies.
Co-supervisor
2019 - 2019 Factors driving the propensity to purchase luxury secondhand fashion and apparel.
Co-supervisor of Catarina Andreia da Silva Almeida
2019 - 2019 Marketing plan for Colep's aerosol market segment in Europe.
Supervisor of Mariana Joanes Rodrigues dos Santos
2019 - 2019 Understanding the factors that are preventing online shopping from thriving in Portugal
Co-supervisor
2019 - 2019 Understanding Millennials: How Millennials see themselves vs. How others see them.
Co-supervisor of Paulo Oliveira Collaço
2019 - 2019 Analysis of individuals’ intentions to actively contribute to causes Determinants that impact consumer’s purchase intention in Cause-related Marketing.
Co-supervisor of Ana Filipa Lopes Marinho
2019 - 2019 How are fashion brands using the multiple available channels to sell?
Co-supervisor of Anel Sundetova
2019 - 2019 What do managers think about the potential of success of CrM campaigns? Managers’ perspective regarding Cause-related Marketing.
Co-supervisor of Bruna Monteiro Castanheira
2019 - 2019 The decision-making process for creative graphic support paper.
Supervisor of Lara Gil da Costa Lourenço
2019 - 2019 Using experiential and influential marketing to improve brand awareness – a case study.
Supervisor
2018 - 2018 Study of the impact of collective actions on the Stop music centre.
Co-supervisor of Jéssica Isabel Novo Ferreira
2018 - 2018 Segmentation in the digital customer acquisition strategy in the local accommodation market.
Supervisor of Antoine Pedro Mendes Soares
2018 - 2018 Digital marketing in customer engagement and retention: the case of Hostogether.
Supervisor of Alexandre Miguel Fernandes Esteves
2018 - 2018 Orthorexia nervosa and marketing strategies: case studies.
Co-supervisor of Ana Margarida Sintra Pisco
2018 - 2018 How companies evaluate their investment in social media? A field study of B2B and B2C cases.
Co-supervisor of Sara Catarina Resende de Almeida
2018 - 2018 User intention to adopt mobile payment services in Macau.
Supervisor of Lam Ka Wai, Candy
2018 - 2018 Understanding Mexican and Brazilian Multilatinas’ market selection.
Supervisor of João Rui Antunes Maciel
2017 - 2017 Marketing and Sales Management: FERESPE’s Case Study.
Supervisor of Ana Carolina Gomes Guimarães
2017 - 2017 Facebook as a Communication tool: the Onevet Group, S.A..
Supervisor of Sara Maria Cardoso Peixoto
2017 - 2017 Informing, Comunicating and Selling: the Shortcut case study.
Supervisor of João Luís Navarro Gonçalves de Sousa Pereira
2017 - 2017 Using Social Media to reach consumers of Alento: a content analysis of its official Facebook page.
Supervisor of Marta da Costa Jácome de Vasconcelos
2017 - 2017 Service as a differentiation factor: the Worten case study
Co-supervisor of João Paulo Teles Moreira da Silva
2017 - 2017 What Mongolia produces that the world should know about.
Supervisor of Tuul Purevdorj da Rocha Diniz
2017 - 2017 Online Cause-Related Marketing - How does it influence consumers’ evaluations and purchase intention?
Co-supervisor of Manuel Rodrigues Gomes de Almeida
2016 - 2016 Generation Z: influencers of decision-making process -The influence of WOM and peer interaction in the decision-making process
Co-supervisor of Marta Cruz
2016 - 2016 Are Portuguese consumers prepared to adopt m-commerce?
Supervisor of José Pedro Lima Pires de Sousa
2016 - 2016 The multichannel approach: consumer’s perspective.
Co-supervisor of João Miguel de Almeida Martins de Sousa
2016 - 2016 Is there room for a conscious capitalism?
Supervisor of Luís Diogo Pereira Ribeiro Pio
2016 - 2016 Understanding the country of origin effect: the case of Portugal.
Supervisor of Lucénio Vinicius Saraiva
2016 - 2016 Crowdfunding projects: what makes project creators feel successful?
Co-supervisor of Ana Isabel Tavares Vieira
2016 - 2016 Market opportunity analysis for tourism marketing: a case study from Tenerife and the Flight Development Fund.
Supervisor of Andrea Carta
2016 - 2016 Measuring consumer perceptions of online shopping convenience.
Supervisor of Margarida Bernardo Ferreira
2016 - 2016 Inward internationalization as a motivation to go international.
Supervisor of António Carlos Campos Canedo Rebelo Pereira
2016 - 2016 Exploring the Whole Value of Corporate Volunteering.
Supervisor of Jorge Manuel Lima Pinto Mayer
2016 - 2016 Factors Driving Women Consumers to Shop Shoes Online: an Exploratory Study
Supervisor of Adriana Barja Gonçalves Monteiro
2015 - 2015 Consumer engagement with a brand on Facebook.
Co-supervisor of Ana Raquel André
2015 - 2015 The impact of the new emigration phenomenon on DREX. The case of Millennium bcp.
Co-supervisor of Francisco Santos
2015 - 2015 Business Strategies for Corporate Responsibility. The Meeting of the Quest to Generate Economic Value with the Social Strand.
Supervisor of Gustavo Alves Costa Arruda
2015 - 2015 Digital marketing in the promotion of a tourist destination. The case of the city of Porto.
Supervisor of Sandra Raquel Nogueira Castro
2015 - 2015 The influence of the need-for-touch on the online purchase propensity: a comparative study between Portugal and China.
Supervisor of Jorge Miguel Moreira da Silva
2015 - 2015 What is inhibiting Portuguese consumers from buying on-line? The morphology of the barriers to online shopping in Portugal.
Co-supervisor of Luís Carlos Silva Morais Cavadas
2015 - 2015 Corporate social responsibility in Macau gaming industry.
Supervisor of Óscar Alberto Madureira
2014 - 2014 Corporate volunteering and the firm – study of the case UNICER.
Supervisor of Bernardo Nuno Andrade Barreiros Pavia
2014 - 2014 The importance of historic factors on the formation and success of the business Cluster of the Galerias Paris.
Supervisor of Mariana Coelho Rodrigues de Sousa
2014 - 2014 Export Performance: The case of the exports of cork stoppers from Portugal to emergent economies.
Supervisor of Mafalda Teles Roxo
2014 - 2014 Financial Guilt and Crisis - Exploring Marketing Opportunities to Southern European Countries.
Supervisor of Filipe Principe Ferreira
2014 - 2014 Millennials Brand Awareness
Supervisor of Inês Ribeiro dos Santos Capelo
2014 - 2014 Pursuit of competitive advantage for Online Travel Agencies: Driving from price to value.
Supervisor of Tiago Assis Vilarinho
2014 - 2014 The problem of cultural distance in International Business: Cultural distance’s influence in Zippy’s entry mode process.
Supervisor of Cláudia Sofia Freitas Braga da Cunha
2014 - 2014 Decision factors of Portuguese SMEs regarding International market research.
Supervisor of João Pedro Coimbra Brandão Fonseca
2014 - 2014 Development of a Business Model for AND-Commerce B2C at Sonae MC.
Supervisor of Gonçalo Pereira Rabeca
2014 - 2014 Marketing against poverty.
Supervisor of Adriana Branco Reis
2014 - 2014 Tribal marketing: is there a tribe within the tribe?
Supervisor of Bruno Botelho de Almeida
2014 - 2014 Partner selection in international joint ventures: factors for the selection of partners in IJVs.
Supervisor of Sandro Filipe Mota Santos Oliveira
2013 - 2013 Analysis of the decrease of dehydrated Knorr soups in the wholesales channel.
Supervisor of Li Danchan
2013 - 2013 The influence of social causes in buying intention in cause-related marketing.
Co-supervisor of Maria Isabel Calheiros Lopo de Andrade Gouveia
2013 - 2013 Consumer guilt dimensions – implications for cause-related marketing.
Supervisor of Miguel Augusto Fontoura de Almeida Oliveira
2013 - 2013 The social activity of “Celestial Ordem Terceira da Santíssima Trindade”
Supervisor of Francisco José Ferreira Capelas
2013 - 2013 Middle class increase in Brazil.
Supervisor of Rita Amado Santos Pinto
2013 - 2013 Red carpet trend and the Chinese market potential for city marketing - Porto case study.
Supervisor of Nuno Manuel Costa Soares
2013 - 2013 Optimization of marketing processes in a context of customer-centric retailing.
Supervisor of João Luís Moreira de Campos
2013 - 2013 Service quality measurement at Grupo Auto-Sueco.
Supervisor of Ana Luís Henriques de Lima Sampaio Leite
2013 - 2013 Co-Branding strategies – the case of “Plan EDP-Continente”.
Supervisor of Diana Ferreira dos Santos
2013 - 2013 Factors that influence international negotiation – the Portuguese Case.
Supervisor of Miguel Vieira de Campos Cerqueira Gomes
2013 - 2013 The football impact in changing social behaviours – The DreamFootball case study.
Supervisor of Miguel Pires Prazeres
2013 - 2013 Sales Team control at Auto Sueco.
Supervisor of João Nuno Vilaverde and Cunha
2012 - 2012 Are Portuguese expatriates satisfied with their expatriation experience?
Supervisor of Sílvia Cristina Filipe Moreira da Silva Ferraz
2012 - 2012 The need for touch on online retail – The impact of textual haptic information.
Supervisor of Tomé Seiça Neves Marques Rodrigues
2012 - 2012 Neuromarketing: the application of neurosciences to marketing.
Supervisor of Sandra Mónica da Costa Nascimento
2012 - 2012 Internationalization – franchising as an entry mode in Portugal – The RE/MAX® case study.
Supervisor of João Manuel Silva Póvoas
2012 - 2012 The importance of expatriates in International management.
Supervisor of Bárbara Patrícia da Silva and Sousa Marques de Pinho
2012 - 2012 The critical factors for the success of International branding – the Brodheim Group case study.
Supervisor of António Paulo Luís Jorge
2012 - 2012 Portugal and Greece: Is there room for an improvement in economic relations?
Supervisor of Stamatia Papatzika
2012 - 2012 The importance of social media for corporate social marketing.
Co-supervisor of Filipa Alexandra da Costa Araújo
2012 - 2012 Franchising as an entry mode – what are the critical success factors?
Supervisor of João Neves Prisco Ribeiro
2012 - 2012 The strengthening of internationalization competencies: the market selection stage of firms internationalization.
Supervisor of João Miguel de Sousa Pratinha Gomes
2012 - 2012 Implementing new clients recruitment strategy at Schmitt Elevators.
Supervisor of Nuno Fernando da Costa Barbosa
2012 - 2012 International Market Selection - The case of Portuguese companies in Poland.
Supervisor of Emilia Anna Brzoskowska
2012 - 2012 Understanding the internationalization process of Silampos.
Supervisor of Pedro Jorge Magalhães Pinho de Sousa
2011 - 2011 Understanding how relationships influence firm’s internationalization process.
Supervisor of Eugénia Maria Ferreira Pacheco
2011 - 2011 Everyday Low Pricing Policies in B2B markets.
Co-supervisor of Paulo Rui Lopes Miguel
2011 - 2011 Identification and conditions for implementing a CRM solution.
Supervisor of Catarina Alves Moreira Gomes de Almeida
2011 - 2011 Key Account Management application in industrial markets: the SPSA case.
Supervisor of Jorge Paulo Moreira da Silva
2011 - 2011 How to capitalize the tribe – the Toyota Prius case study.
Supervisor of Mariana Carnido Santos
2010 - 2010 Economic viability of the hot water distribution system - Bosch Termotecnologia S.A.
Supervisor of Nuno Alexandre Dias Gonçalves da Costa
2009 - 2009 Marketing plan for the implementation of a system to collect domestic oil.
Supervisor of Joana Simões do Carmo Dias
2008 - 2008 The impact of brand re-positioning in the internationalization of Brazilian footwear industry: the Havaianas case.
Supervisor of Fernando M. F. Filho
2008 - 2008 The importance of consortia in the firm’s internationalization process. The case Mota-Engil.
Supervisor of Maria João G. R. Sousa

Association member

Society Organization name Role
2019 - Current EMAC Board Member and National Representative of Portugal
2013 - 2019 EIBA Board Member and National Representative of Portugal

Consulting

Activity description Institution / Organization
2023 - 2023 Plano de Negócio para a Psicoespaço com proposta de novos modelos de negócio
2023 - 2023 Estudo do modelo de formação de preços do kiwi em Portugal”, Silva, S. (Coord.), Verdelho, V., Loureiro, S. & Nóvoa, F. S.
2022 - 2022 Desenvolvimento de um Barómetro de Maturidade Omnichannel, Silva, S. (Coord. & ang.) & Salomão, M
2021 - 2021 Re-marketing das empresas do grupo
2021 - 2021 Estudo de Mercado para Possível Lançamento de uma Licenciatura em Gestão de Futebol Profissional
2020 - 2020 Business case for a gamified app
2020 - 2020 Estudo do Comportamento do Consumidor da Marca TASHI
2020 - 2020 Marketing and branding study for a new footwear brand
2019 - 2019 APICCAPS - Evaluation of the Internationalisation Project 2018-2019
2019 - 2019 Consumer Preferences in the Real Estate Market - Arrábida Gardens and Gondomar
2017 - 2017 Nerlei - Fileira casa
2017 - 2017 Consumption in the real estate market - Efimóveis - Imobiliária, SA
2015 - 2015 Global External Evaluation Study of the APICCAPS Internationalisation Project 2014-2015 Edition
2015 - 2015 Territorial Marketing Plan - CIM - Tâmega e Sousa
2015 - 2015 Market research for the Sophy & Freda brand
2014 - 2014 Global External Evaluation Study of the APICCAPS Internationalisation Project 2013 Edition
2012 - 2012 Development of a business barometer - Barclays
2012 - 2012 Development of an e-commerce platform - Adira, SA
2007 - 2007 Marketing and sales in internationalisation - AIM
2004 - 2004 Study on the internationalisation of Portuguese handicrafts - FPAO

Evaluation committee

Activity description
Role 		Institution / Organization Funding entity
2022/09 - Current Editorial Board of Revista de Gestão de Empresas/Journal of Business Management
Specialist
 Fundação Getúlio Vargas, Brazil
2021 - Current Jury Application for Associate Professor Tartu Ülikool, Estonia
2016 - 2019 Editorial Board at Review of Business Management/Revista Brasileira de Gestão de Negócios,
Evaluator
 Centro Universitário FECAP, Brazil
Distinctions

Award

2022 Grantee of the European Territorial Cooperation Group of Galicia - Northern Portugal (GNP, EGTC)
2020 Award for the 3 best Portuguese cases studies
2020 Grantee of the European Territorial Cooperation Group of Galicia - Northern Portugal (GNP, EGTC)
2019 Award for the 3 best Portuguese cases studies
2019 Grantee of the European Territorial Cooperation Group of Galicia - Northern Portugal (GNP, EGTC)
2018 Grantee of the European Territorial Cooperation Group of Galicia - Northern Portugal (GNP, EGTC)
2006 Best Paper in International Marketing Award

Other distinction

2015 Grantee of the Institute of European Studies of Macau Academic Research 2015-2016