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Identification

Personal identification

Full name
Karla Menezes

Citation names

  • Menezes, Karla

Author identifiers

Ciência ID
581C-AF90-7157
ORCID iD
0000-0002-1944-9866

Email addresses

  • karla.menezes@esce.ips.pt (Professional)
Outputs

Publications

Journal article
  1. Silveira, Paulo D.; Fabio S Sandes; Duarte Xara-Brasil; Karla Menezes. "Brands’ Green Activism: An Empirical Comparison between Posts of Digital Influencers and Brands". Sustainability (2024): https://www.mdpi.com/2071-1050/16/16/6863.
    10.3390/su16166863
  2. Ana Cláudia Amaro; Luisa M. Martinez; Filipe R. Ramos; Karla Menezes; Silvio Menezes. "An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad". Electronic Commerce Research (2023): https://doi.org/10.1007/s10660-022-09639-4.
    10.1007/s10660-022-09639-4