Inês Maria Veiga Guerra dos Santos, has an academic and professional path dedicated to Social Sciences, with an emphasis on Socio-cultural Communication. Her academic journey began at the University of Minho, where she obtained a Bachelor's degree in International Relations, completed in 1994. Subsequently, she deepened her studies at the same university, achieving a Master's degree in Economic and Social Studies in 1996. However, the quest for knowledge did not stop there. In 2009, she was awarded a Doctorate by the prestigious University of Salamanca in Spain, with a thesis entitled "Communication and Orality: The Refuge of Infantile Paralysis in the city of Oporto". Since 1997, she had the privilege of contributing to academia as a university lecturer. She now assumes the position of Associate Professor at the Maia University. In addition, she has held various leadership roles over the years: President of an Organic Unit at the Maia University, Coordinator of the Degree in Public Relations since 2012, and responsible for the International Office of the same University for ten years. Throughout her career, she has published 13 articles in specialized journals, 10 book chapters, and organized 16 academic events. She has participated in and led various research projects, including the participation, as a Researcher, in the CYPet Project, funded by FCT. She actively participated in numerous academic conferences and events as a speaker or as a member of the organizing and/or scientific committee.