Inês Camaño Garcia is a Ph.D. student in Fashion Design. She has a Master's Degree in Fashion Design (UBI, 2011), a Post-Graduation in Fashion Marketing and Communication (IED Barcelona, 2008), and a Bachelor's in Fashion Design (UBI, 2007). In 2006 she did the Erasmus Program in the Arts field (University of the Basque Country). In 2012 she join the 1st year of the Ph.D. Program in Marketing and Strategy (UBI/UM/AU), but due to the development of her professional career she decided to put it on standby, and in 2022 she decided to redirect her Ph.D. to the Fashion Design field. In 2018 she launched her own company and brand of baby and kids clothing ¿ möm(e) ¿ where she promotes conscious production and consumption through clothes. Since 2021, the brand she runs has been awarded by Junior Design Awards (JDA, UK) as Best Eco Children Fashion Brand, in 2023 with the gold award, in 2022 with the silver award, and 2021 with the bronze award. As CEO of this company, she develops other consultancy projects for sustainable fashion brands, mainly supporting them in production, outsourcing, and market placement. In December 2021, Rurex (Associación de Desarrollo) invited her to be part of the panel at Jornada Moda Sostenible Extremadura where she contributed to the discussion regarding sustainability in the textile supply chain and transparency in communication toward fashion consumers. Previous to becoming an entrepreneur, she developed her professional skills as Project Manager and Fashion Designer at the Angolan brand Congolinho (2014-2017), where she was also responsible for the development of external uniforms (i.e.: Sonangol, Angola Government ¿ Expo Milan). From 2013 to 2014 she worked at Torfal, where she coordinated the international uniforms market (France, Spain, Belgium), and developed/supervised proposals for public offers regarding uniforms´ design and supply (European Parliament, Thalys, Marie de Paris, Belgium Police, Paradores de España,...). Previously, she worked mainly in communication and marketing departments (BeiraLã/Texwool, Dance Force, Amazon.fr) where she achieved knowledge in project management, marketing tools, human resources, strategy, and budget management. Her main Research Interests are Fashion Design, Emotional Design, Sustainable Design; Consumer Behavior in Fashion, Conscious Consumption, and Conscious Production on the textile supply chain.