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José Paulo Marques dos Santos completed his Ph.D. in Management on March 29, 2011, at the Technical University of Lisbon, Portugal, with the thesis “Neuroscience in Marketing: An fMRI-based Perspective on Brands”. He earned his bachelor’s degree in Chemical Engineering in 1989 from the University of Coimbra, Portugal. He completed his DEA in Marketing and Market Research on July 7, 2006, at the University of A Coruña, Spain. José Paulo has held several academic and research positions. He is a Vice-Rector at the University of Maia, Portugal, where he is also the Director of the Pedagogic Innovation Office. He is an Associate Professor at the Department of Business Administration. He is a Visiting Researcher at the Experimental Biology Unit, Faculty of Medicine, University of Porto, Integrated Researcher at the University of Porto's LIACC, Laboratory for Artificial Intelligence and Computer Science, and at the LASI, Associated Laboratory for Intelligent Systems. He is also a Collaborative Researcher at the University of Beira Interior's NECE, Research Center for Business Sciences. His academic contributions include publishing 11 journal articles, authorship of 12 book sections, and four books, including Frontiers in Neuroscience, Journal of Brand Management, Journal of Product and Brand Management, Lecture Notes in Computer Science, Sage Open, Frontiers in Human Neuroscience, Frontiers in Psychology, IEEE Access, and Machine Learning & Knowledge Extraction. He has organized 10 events, including the International Conference MarkTech – Marketing and Technologies, IC MarkTech, of which he was one of its creators, going to the seventh edition in 2025. He hosted the DeepLearn summer school in 2024 and again in 2025. José has supervised three PhD theses, co-supervised one, and supervised 17 master’s dissertations, and co-supervised one. He has received four awards/honors for his work in academic conferences. In research projects with competing grants, José Paulo has served as the Principal Investigator in one and a Researcher in three, one in Brazil. He is the coordinator at the University of Maia of the Center of Pedagogical Excellence and Innovation “Pedagogia XXI”, a funded program of the Government of Portugal with 1,192,857.14 €. His research interests cover fMRI, EEG, tDCS, decision-making in neurosciences, machine learning and explainable artificial intelligence in artificial intelligence, consumer behavior and branding in marketing, and active learning and educator’s digital competencies in pedagogy. José has worked with 114 collaborators on co-authoring scientific papers throughout his career. His research themes in the last five years include neuromarketing, connectome and functional connectivity, brand community, search engine optimization, explainable artificial intelligence, and emergency remote teaching.
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Identificação

Identificação pessoal

Nome completo
José Paulo Marques dos Santos

Nomes de citação

  • Santos, José Paulo
  • Marques dos Santos, José Paulo

Identificadores de autor

Ciência ID
C616-4C0F-D518
ORCID iD
0000-0002-5567-944X
AuthenticusID
R-001-H5Z
Google Scholar ID
pQwED3AAAAAJ
Researcher Id
O-4704-2014
Scopus Author Id
58781640200

Endereços de correio eletrónico

  • jmarquessantos@med.up.pt (Professional)
  • jpsantos@umaia.pt (Professional)

Moradas

  • Universidade da Maia, Departamento de Ciências Empresariais do ISMAI. Av. Carlos Oliveira Campos, 4475-690, Castêlo da Maia, Maia, Portugal (Professional)

Websites

Domínios de atuação

  • Medical and Health Sciences - Basic Medicine - Neurosciences
  • Natural sciences - Biological Sciences - Behavioural Sciences Biology
  • Exact Sciences - Computer and Information Sciences - Bioinformatics
  • Social Sciences - Economics and Business - Business and Management
  • Social Sciences - Psychology - Psychology, Special

Idiomas

Idioma Conversação Leitura Escrita Compreensão Peer-review
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
French Advanced (C1) Advanced (C1) Beginner (A1) Advanced (C1)
Spanish; Castilian Advanced (C1) Advanced (C1) Intermediate (B1) Advanced (C1)
Formação
Grau Classificação
2011/06 - 2012/05
Attended
 Visiting Research Fellowship (Pós-doutoramento)
University of Glasgow, United Kingdom
2008/04 - 2011/03/29
Concluded
 Gestão (Doutoramento)
Universidade de Lisboa, Portugal
"Neuroscience in Marketing: An fMRI-based perspective on Brands" (TESE/DISSERTAÇÃO)
 Muito Bom
2010 - 2010
Concluded
 Brain Decoding: Pattern Recognition Challenges in Neuroimaging (Curso médio)
International Association for Pattern Recognition, United States
2010 - 2010
Concluded
 Neural Networks in Classification, Regression and Data Mining (Curso médio)
InstitutoSuperior de Engenharia do Porto, Portugal
2010 - 2010
Concluded
 Interpretive Research Methods (Curso médio)
European Institute for Advanced Studies in Management, Belgium
2008 - 2008
Concluded
 Cognitive Neuroscience (Curso médio)
University of Oxford, United Kingdom
2007 - 2007
Concluded
 Near Infrared Spectroscopy – Diffuse Optical Tomography (NIRS-DOT) (Curso médio)
MGH/MIT/HMS Athinoula A. Martinos Center for Biomedical Imaging, United States
2007 - 2007
Concluded
 FSL & FreeSurfer course (Curso médio)
Oxford Centre for Functional Magnetic Resonance Imaging of the Brain, United Kingdom
2006/07/07
Concluded
 Comercialización y Investigación de Mercados (DEA)
Universidade da Coruña Facultade de Economía e Empresa, Spain
"Comercialización e Investigación de Mercados" (TESE/DISSERTAÇÃO)
 Notable
2004 - 2004
Concluded
 AutoCAD 2004 (Curso médio)
PH Informática, Portugal
1999 - 1999
Concluded
 Programação de Autómatos (Aut 20 – Avançado) (Curso médio)
Omron, Portugal
1999 - 1999
Concluded
 Programação de Autómatos (Aut 10 – Iniciação) (Curso médio)
Omron, Portugal
1991 - 1992
Concluded
 Gestão de Operações Industriais (Pós-Graduação)
Instituto Politécnico do Porto, Portugal
 Bom
1982 - 1989
Concluded
 Engenharia Química (Licenciatura)
Universidade de Coimbra, Portugal
"Produção de combustíveis líquidos a partir de resíduos da indústria de plásticos" (TESE/DISSERTAÇÃO)
 13
Percurso profissional

Science

Categoria Profissional
Instituição de acolhimento 		Empregador
2023/10/01 - Atual Researcher (Research) Universidade do Porto Laboratório de Inteligência Artificial e Ciência de Computadores, Portugal
Universidade do Porto Laboratório de Inteligência Artificial e Ciência de Computadores, Portugal
2023/10/01 - Atual Researcher (Research) Laboratório Associado de Sistemas Inteligentes (LASI), Portugal
Laboratório Associado de Sistemas Inteligentes (LASI), Portugal
2020/07/01 - Atual Visiting Researcher (Research) Universidade do Porto Faculdade de Medicina, Portugal
Universidade do Porto Faculdade de Medicina, Portugal
2015/01 - 2021/12 Researcher (Research) Universidade do Porto Instituto de Investigação e Inovação em Saúde, Portugal
Universidade do Porto Instituto de Investigação e Inovação em Saúde, Portugal
2011/06 - 2012/07 Visiting Researcher (Research) University of Glasgow, United Kingdom
University of Glasgow Institute of Neuroscience and Psychology, United Kingdom

Teaching in Higher Education

Categoria Profissional
Instituição de acolhimento 		Empregador
2021/04/14 - Atual Associate Professor (University Teacher) Universidade da Maia, Portugal
Universidade da Maia, Portugal
2018/09 - 2023/07 Invited Assistant Professor (University Teacher) Universidade Europeia, Portugal
Universidade Europeia, Portugal
2011/04 - 2021/04/13 Assistant Professor (University Teacher) Instituto Universitário da Maia Departamento de Ciências Empresariais, Portugal
Instituto Universitário da Maia Departamento de Ciências Empresariais, Portugal
2006/10 - 2011/03 Assistant (University Teacher) Instituto Universitário da Maia, Portugal
2002/09 - 2006/09 Trainee Assistant (University Teacher) Instituto Universitário da Maia, Portugal

Other Careers

Categoria Profissional
Instituição de acolhimento 		Empregador
1990/01 - 1991/12 Técnico Superior (Técnico Superior) Vitexplás – Tecidos Industriais, Lda, Portugal

Positions / Appointments

Categoria Profissional
Instituição de acolhimento 		Empregador
2021/07/23 - Atual Vice-Rector Universidade da Maia, Portugal
Universidade da Maia, Portugal
2018/05/23 - Atual Director of the Pedagogic Innovation Office Universidade da Maia, Portugal
Universidade da Maia, Portugal
2019/09 - 2022/07 Coordinator of the master’s degree in Marketing Universidade da Maia, Portugal
Universidade da Maia, Portugal
2018/12/03 - 2020/09/01 Director of the Marketing, Events, and Public Relations Office Universidade da Maia, Portugal
Universidade da Maia, Portugal
2019/09 - 2020/07 Coordinator of the bachelor’s degree in Marketing Management Instituto Universitário da Maia, Portugal
Universidade da Maia, Portugal
2013/03 - 2018/06 Director of the Post-Grad Office Universidade da Maia, Portugal
Universidade da Maia, Portugal
2004/01 - 2008/12 General Manager Bike Inn – Artigos Desportivos, Unipessoal Lda, Portugal
2006/11 - 2007/09 Director of the Post-Secondary Studies Office Instituto Universitário da Maia, Portugal
Instituto Universitário da Maia, Portugal
1993/09 - 2005/04 General Manager Fivitex – Têxteis Técnicos, Lda, Portugal
2002/08 - 2005/01 General Manager Iber-Strukt – Comércio de Materiais de Construção, Lda , Portugal
1992/01 - 1993/06 Director de Unidade Vitexplás – Tecidos Industriais, Lda, Portugal

Others

Categoria Profissional
Instituição de acolhimento 		Empregador
2023/07/25 - Atual Collaborator Researcher (15%) Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
2008/12 - Atual Collaborator Researcher (10%) Centro de Investigação em Sociologia Económica e Organizações, Portugal
Universidade de Lisboa Centro de Investigação em Sociologia Económica e das Organizações, Portugal
2021/03/01 - 2023/09/30 Collaborator Researcher (10%) Universidade do Porto Laboratório de Inteligência Artificial e Ciência de Computadores, Portugal
Universidade do Porto Laboratório de Inteligência Artificial e Ciência de Computadores, Portugal
2013/12/18 - 2020/04/30 Docente Voluntário Universidade do Porto Faculdade de Medicina, Portugal
Universidade do Porto Faculdade de Medicina, Portugal
Projetos

Contract

Designação Financiadores
2023/11/30 - Atual Advanced Techniques in the Evaluation of High-Functioning Autism: An Innovative Approach Integrating Decision-Making, Neural and Artificial Networks, and Artificial Intelligence-based Diagnostics
420445/2023-4
Researcher
Centro Universitário das Faculdades Associadas de Ensino, Brazil
 Conselho Nacional de Desenvolvimento Científico e Tecnológico
Ongoing
2024/09/01 - 2026/10/31 AI-ERIT – Artificial Intelligence Integration Framework for Higher Education: Ensuring HEIs’ Readiness for Inescapable Transformation
2024-1-LT01-KA220-HED-000251565
Research Fellow
Socialiniu mokslu kolegija, Lithuania
 European Commission

Erasmus Plus
Ongoing
2024/07/05 - 2026/06/30 Center of Pedagogical Excellence and Innovation “Pedagogia XXI”
Investimento RE-C06-i07 | Impulso Mais Digital 04/C06-i07/2023
Coordinator at University of Maia and Polytechnic Institute of Maia
Governo da República Portuguesa Direção-Geral do Ensino Superior, Portugal
 Governo da República Portuguesa Direção-Geral do Ensino Superior
Ongoing
2023/02/01 - 2025/01/31 PHYNHANCAI: Enhancing Phygital Marketing through Multimodal Artificial Intelligence
2022.01303.PTDC
Researcher
Instituto Politécnico do Porto Centro de Investigação em Estudos Interdisciplinares, Portugal
 Fundação para a Ciência e a Tecnologia
Concluded
2022/01/01 - 2024/12/31 D-PBL - Advancing project-based learning into the Digital Era
2021-1-PT01-KA220-HED-000032011
Principal investigator
Maiêutica Cooperativa de Ensino Superior CRL, Portugal
 Erasmus Plus
Concluded
2020/11/01 - 2023/06/30 TRUE - Transparency of Learning Outcomes through Blockchain Technology
2020-1-PT01-KA203-078421
Researcher
Maiêutica Cooperativa de Ensino Superior CRL, Portugal
 Erasmus Plus
Concluded
2019/01/01 - 2019/12/31 Institute for Research and Innovation in Health Sciences
UID/BIM/04293/2019
LA/P/0070/2020
10.54499/LA/P/0070/2020
Instituto Nacional de Engenharia Biomédica, Portugal

Universidade do Porto, Portugal

Universidade do Porto Instituto de Biologia Molecular e Celular, Portugal

Universidade do Porto Instituto de Investigação e Inovação em Saúde, Portugal

Universidade do Porto Instituto de Patologia e Imunologia Molecular, Portugal
Fundação para a Ciência e a Tecnologia
Concluded
2019/01/01 - 2019/12/31 Investigação em Ciências Sociais e Gestão
UID/SOC/04521/2019
Gabinete de História Económica e Social, Portugal

Universidade de Lisboa Centro de Estudos sobre África e do Desenvolvimento, Portugal

Universidade de Lisboa Investigação em Ciências Sociais e Gestão, Portugal

Universidade de Lisboa Centro de Investigação em Sociologia Económica e das Organizações, Portugal
Fundação para a Ciência e a Tecnologia
Concluded
2011/01/01 - 2012/12/31 Projecto Estratégico - UI 428 - 2011-2012
PEst-OE/SADG/UI0428/2011
Universidade de Lisboa Centro de Investigação em Sociologia Económica e das Organizações, Portugal
 Fundação para a Ciência e a Tecnologia
Concluded
2011/01/01 - 2012/12/31 Strategic Project - UI 428 - 2011-2012
PEst-OE/SADG/UI0428/2011
Universidade de Lisboa Centro de Investigação em Sociologia Económica e das Organizações, Portugal
 Fundação para a Ciência e a Tecnologia
Concluded
Produções

Publications

Book
  1. José Luís Reis; Mendes Gomes, Luis; Bogdanovic, Zorica; Marques dos Santos, José Paulo. Marketing and Smart Technologies / Smart Innovation, Systems and Technologies / Preface. Singapore, Singapore: Springer Nature Singapore. 2025.
    In press • 10.1007/978-981-96-3076-9 • Editor
  2. Reis, J. L.; Araujo, M.R.; Reis, L.P.; Marques dos Santos, José Paulo. Marketing and Smart Technologies / Smart Innovation, Systems and Technologies / Preface. Singapore, Singapore: Springer Nature. 2024.
    Published • Editor
  3. Reis, J. L.; Zelený, Jirí; Gavurová, Beáta; Marques dos Santos, José Paulo. Marketing and Smart Technologies / Smart Innovation, Systems and Technologies / Preface. Singapore, Singapore: Springer Nature Singapore. 2024.
    Published • Editor
  4. Reis, J. L.; López, E.P.; Moutinho, L.; Marques dos Santos, José Paulo. Marketing and Smart Technologies / Smart Innovation, Systems and Technologies / Preface. Singapore, Singapore: Springer Nature Singapore. 2022.
    Published • Editor
Book chapter
  1. Marques dos Santos, Jose Diogo; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "Path-weight-based Pruning and SHAP-based Explanations of an ANN with fMRI Data". In Machine Learning, Optimization, and Data Science. LOD ACAIN 2024. Lecture Notes in Computer Science, editado por Nicosia, Giuseppe; Ojha, Varun; Giesselbach, Sven; Pardalos, M. Panos; Umeton, Renato, 72-86. Cham, Switzerland: Springer Nature Switzerland, 2025.
    Published • 10.1007/978-3-031-82487-6_6
  2. Marques dos Santos, Jose Diogo; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "Path-Weights and Layer-Wise Relevance Propagation for Explainability of ANNs with fMRI Data". In Machine Learning, Optimization, and Data ScienceMachine Learning, Optimization, and Data Science. LOD 2023. Lecture Notes in Computer Science, editado por Nicosia, Giuseppe; Ojha, Varun; La Malfa, Emanuele; La Malfa, Gabriele; Pardalos, Panos M.; Umeton, Renato, 433-448. Cham, Switzerland: Springer Nature Switzerland, 2024.
    Published • 10.1007/978-3-031-53966-4_32
  3. Teresa Sofia Amorim Lopes; Rui Carreira; Vera Silva Carlos; Rui Humberto Pereira; Carlos Alves; Joaquim Pratas; José Paulo Marques dos Santos. Corresponding author: José Paulo Marques dos Santos. "How Can Businesses, Low-Tech Businesses in Particular, Benefit from the Metaverse? A Delphi Perspective from Academics". In Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, 489-511. Singapore, Singapore: Springer Nature Singapore, 2024.
    Published • 10.1007/978-981-97-1552-7_33
  4. Maria Inês Pimenta; José Paulo Marques dos Santos. Corresponding author: José Paulo Marques dos Santos. "Has It Ever Been the Fashion Blog’s Dusk? A Thematic Analysis-Based Research on the Anguishes in the Post-transition from Text Blog Writers to the Ready-Made Scroll, Scroll, Scroll Instagram Images". In Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, editado por Reis, José Luís; Peter, Marc K.; Varela González, José Antonio; Bogdanovic, Zorica, 575-596. Singapore, Singapore: Springer Singapore, 2023.
    Published • 10.1007/978-981-19-9099-1_40
  5. Marques dos Santos, Jose Diogo; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "Path Weights Analyses in a Shallow Neural Network to Reach Explainable Artificial Intelligence (XAI) of fMRI Data". In Machine Learning, Optimization, and Data Science. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), editado por Nicosia, Giueseppe; Ojha, Varun; La Malfa, Emanuele; La Malfa, Gabriele; Pardalos, Panos; Di Fatta, Giuseppe; Giuffrida, Giovanni; Umeton, Renato, 417-431. Cham, Switzerland: Springer Nature Switzerland, 2023.
    Published • 10.1007/978-3-031-25891-6_31
  6. José Peres de Almeida; José Paulo Marques dos Santos. Corresponding author: José Paulo Marques dos Santos. "Organisational Attraction in the Voluntary Military Recruitment in the Portuguese Armed Forces". In Developments and Advances in Defense and Security. Smart Innovation, Systems and Technologies, editado por Rocha, Álvaro; Fajardo-Toro, C.H.; Riola, J.M., 191-204. Singapore, Singapore: Springer Singapore, 2023.
    Published • 10.1007/978-981-19-7689-6_17
  7. Vasconcelos, Beatriz; Reis, José Luís; Sousa, Alexandre; Marques dos Santos, José Paulo; TRUE Project Team. "The Blockchain Technology Applications in Higher Education". In 3rd International Conference on Science and Technology Education. STE 2022. Proceedings in Engineering Mechanics, editado por da Silva, Lucas F. M.; Ferreira, António J. M., 55-67. Cham, Switzerland: Springer International Publishing, 2023.
    Published • 10.1007/978-3-031-25401-7_5
  8. Riaze Miguel Ribeiro Issá; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "Structuring Best Practices of Search Engine Optimization for Webpages". In Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, editado por Reis, José Luís; López, Eduardo Parra; Moutinho, Luiz; Marques dos Santos, José Paulo, 191-209. Singapore, Singapore: Springer Singapore, 2022.
    Published • 10.1007/978-981-16-9268-0_16
  9. José Diogo Marques dos Santos; José Paulo Marques dos Santos. Corresponding author: José Paulo Marques dos Santos. "Towards XAI: Interpretable Shallow Neural Network Used to Model HCP’s fMRI Motor Paradigm Data". In Bioinformatics and Biomedical Engineering. Lecture Notes in Computer Science, editado por Rojas, Ignacio; Valenzuela, Olga; Rojas, Fernando; Herrera, Luis Javier; Ortuño, Francisco, 260-274. Cham, Switzerland: Springer International Publishing, 2022.
    Published • 10.1007/978-3-031-07802-6_22
  10. Natiele Oliveira; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "Online Brand Community Characterization with Engagement and Social Network Analysis (SNA) for Marketing Communication: The Subreddit r/intel". In Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, editado por Reis, José Luís; Peter, Marc K.; Cayolla, Ricardo; Bogdanovic, Zorica, 577-591. Singapore, Singapore: Springer Singapore, 2022.
    Published • 10.1007/978-981-16-9272-7_47
  11. Cayolla, Ricardo Roseira; Marques dos Santos, José Paulo. "Calling for the Study of the Neuroscience of the Sports Fan Consumer". In Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, editado por Rocha, Álvaro; Reis, José Luis; Peter, Marc K.; Cayolla, Ricardo Roseira; Loureiro, Sandra Maria Correia; Bogdanovic, Zorica, 295-307. Singapore, Singapore: Springer Singapore, 2021.
    Published • 10.1007/978-981-33-4183-8_24
  12. Marques dos Santos, José Paulo; FERREIRA, HUGO ALEXANDRE; Reis, Joaquim C.; Prata, Diana; Simões, Sofia Pereira; Borges, Inês Drummond. Corresponding author: Marques dos Santos, José Paulo. "The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten". In Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, editado por Rocha, Álvaro; Reis, José Luís; Peter, Marc K.; Bogdanovic, Zorica, 202-218. Singapore, Singapore: Springer Singapore, 2020.
    Published • 10.1007/978-981-15-1564-4_20
  13. Marques dos Santos, José Paulo; Luiz Abel Magro Moutinho. Corresponding author: Marques dos Santos, José Paulo. "Decision-"making" or how decisions emerge in a cyclic automatic process, parsimoniously modulated by reason". In Routledge Companion to Consumer Behavior Analysis, editado por Gordon Foxall, 328-349. Oxon, United Kingdom: Routledge, 2015.
    Published • 10.4324/9781315850696.ch20
Conference abstract
  1. Gasulla, Elena; Marques dos Santos, José Paulo; DUARTE, PAULO; Susana C. Silva. Corresponding author: Gasulla, Elena. "Eye Trajectories Mediation in Sustainable Consumption Value.". Trabalho apresentado em XXXIV Portuguese-Spanish Conference on Scientific Management, Covilhã, 2025.
    In press
  2. Costa-Feito, Aroa; González-Fernández, Ana; Marques dos Santos, José Paulo; Rodríguez-Santos, Carmen. "Exploring the Dynamics of Cognitive and Affective Processing in Generation Z Travel Decision-Making in Urban Destinations". Trabalho apresentado em 20th NeuroPsychoEconomics Conference, Milan, 2024.
    In press
  3. Marques dos Santos, José Paulo; Marques dos Santos, Jose Diogo. Corresponding author: Marques dos Santos, José Paulo. "Exploring the Brain Paths of Brand Perception with fMRI and xAI (Explainable Artificial Intelligence)". Trabalho apresentado em 20th NeuroPsychoEconomics Conference, Milan, 2024.
    In press
  4. Azevedo, Maria Inês; PRADA DA SILVA, DIOGO F. ; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "Does Brand Preference Arise in the First 200 ms? Part II: Participation of the C1-P1-N170 complex". Trabalho apresentado em 20th NeuroPsychoEconomics Conference, Milan, 2024.
    In press
  5. Marques dos Santos, José Paulo; Pinto, Alberto. Corresponding author: Marques dos Santos, José Paulo. "Digital + PBL for No-Borders and Sustainable Students' Effective Learning". Trabalho apresentado em ERACON Erasmus Congress and Exhibition 2024, Porto, 2024.
    In press
  6. Amorim-Lopes, Teresa Sofia; Marques dos Santos, José Paulo. Corresponding author: Amorim-Lopes, Teresa Sofia. "Funciona! Flipped-Classroom e Project-Based Learning (PBL) para Fazer Progredir a Aprendizagem dos Estudantes de Marketing". Trabalho apresentado em CNaPPES.24 - 10º Congresso Nacional de Práticas Pedagógicas no Ensino Superior, São Mamede de Infesta, 2024.
    In press
  7. Marques dos Santos, José Paulo; Carla Serrão; Amorim-Lopes, Teresa Sofia; Rodrigues, Ana Rita; Marina, Sílvia; Teixeira, Andreia; Castro, Luísa; Duarte, Ivone. Corresponding author: Marques dos Santos, José Paulo. "Vantagens e Desvantagens, Preocupações, e Soluções no Ensino Remoto de Emergência Durante a COVID-19: Perspectivas dos Docentes Portugueses". Trabalho apresentado em CNaPPES.24 - 10º Congresso Nacional de Práticas Pedagógicas no Ensino Superior, São Mamede de Infesta, 2024.
    In press
  8. Marques dos Santos, José Paulo; Marques dos Santos, Jose Diogo. Corresponding author: Marques dos Santos, José Paulo. "XAI (Explainable Artificial Intelligence) in Neuromarketing / Consumer Neuroscience: An fMRI Study on Brand Perception". Trabalho apresentado em XXV Seminário Luso-Espanhol de Economia Empresarial, Covilhã, 2023.
    Published
  9. Marques dos Santos, José Paulo; Martins, Beatriz; Reis, José Luís. Corresponding author: Marques dos Santos, José Paulo. "Classroom Layouts for Technology-based Active Learning Spaces". Trabalho apresentado em 2023 E-Business Technologies, Belgrade, 2023.
    Published
  10. PRADA DA SILVA, DIOGO F. ; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "Does brand preference arise in the first 200 ms?". Trabalho apresentado em 19th Neuropsychoeconomics Conference, Granada, 2023.
    Published
  11. Marques dos Santos, José Paulo; Marques dos Santos, Jose Diogo; Reis, José Luís; Sousa, Alexandre. Corresponding author: Marques dos Santos, José Paulo. "To explain, or not to explain, that is the question. Do we need explainable artificial intelligence (XAI) in consumer neuroscience?". Trabalho apresentado em AIRSI 2022 – Technologies 4.0 in Tourism, Services & Marketing, Virtual, 2022.
    Published
  12. Reis, José Luís; Marques dos Santos, José Paulo; Rodrigues, Filipe Sampaio. "Contribution to the students training on Digital Transformation in postgraduate education". Trabalho apresentado em 1st E-business technologies conference (EBT), Belgrade, 2021.
    Published
  13. Castro, Leonor M. S.; Sousa, Filipa; Marques dos Santos, José Paulo. Corresponding author: Castro, Leonor M. S.. "Observation and Imagery: Analysis and Comparison of the Patterns of Brain Activation During Passive Observation and Motor Imagery of Dance Movement Sequences". Trabalho apresentado em Observation and Imagery: Analysis and Comparison of the Patterns of Brain Activation During Passive Observation and Motor Imagery of Dance Movement Sequences, 2020.
    Published
  14. Vázquez da Silva, Marta; Seco, Luis; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "The DTL/EAD Project: Synchronous classes with outbound students extensively participating through digital technologies". Trabalho apresentado em EDUNOVATIC: IV Virtual International Conference on Education, Innovation, and ICT, Virtual, 2019.
    Published
  15. Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "Social and Cultural Neuroscience: Getting insights into consumers’ brain function (and other people too)". Trabalho apresentado em 3rd CSG (Research in Social Sciences and Management) Forum, Lisbon, 2018.
    Published
  16. Marques dos Santos, José Paulo; Martins, Marisa; Seixas, Daniela. Corresponding author: Marques dos Santos, José Paulo. "An eye-tracking study on national brands and own-labels (and their prices)". Trabalho apresentado em 8th Global Brand Conference of the Academy of Marketing, Porto, 2013.
    Published
  17. Marques dos Santos, José Paulo; Martins, Marisa; Ferreira, Hugo; Ramalho, Joana; Seixas, Daniela. Corresponding author: Marques dos Santos, José Paulo. "National brands versus own-label brands: The influence of price and respective neural imprints". Trabalho apresentado em 2012 NeuroPsychoEconomics Conference, Rotterdam, 2012.
    Published
  18. Marques dos Santos, José Paulo; Moutinho, Luiz; Seixas, Daniela; Brandão, Sofia. Corresponding author: Marques dos Santos, José Paulo. "Perceiving brands after logos perception: an event-related fMRI study". Trabalho apresentado em 6th Thought Leaders International Conference on Brand Management, Lugano, 2010.
    Published
  19. Marques dos Santos, José Paulo; Brandão, Sofia; Seixas, Daniela; Moutinho, Luiz. Corresponding author: Marques dos Santos, José Paulo. "Habeo ergo sum: neural correlates for self-concept nourishing with brands’ symbolic meanings". Trabalho apresentado em 38th EMAC Conference, Nantes, 2009.
    Published
  20. Marques dos Santos, José Paulo; Brandão, Sofia; Seixas, Daniela. Corresponding author: Marques dos Santos, José Paulo. "Neuromarketing: how Neuroscience can help get into the minds of the consumers. A study on commercial brands". Trabalho apresentado em XVIII Luso-Spanish Conference on Management, Porto, 2008.
    Published
  21. Marques dos Santos, José Paulo; Brandão, Sofia; Seixas, Daniela; Moutinho, Luiz. Corresponding author: Marques dos Santos, José Paulo. "Neural Correlates of Emotional and Symbolic Brands' Content". Trabalho apresentado em ConNEcs - Conference on Neuroeconomics, Copenhaga, 2008.
    Published
  22. Marques dos Santos, José Paulo; Brandão, Sofia; Seixas, Daniela. Corresponding author: Marques dos Santos, José Paulo. "Neuromarketing: valence assessments of commercial brands. A functional magnetic resonance imaging (fMRI) study". Trabalho apresentado em 9th International Forum on the Sciences, Techniques and Art Applied to Marketing. Academy and Profession, Madrid, 2007.
    Published
Conference paper
  1. Pratas, Joaquim Fernando Monteiro; Marques dos Santos, José Paulo; Pedro Quelhas Brito. "Navigating the Realities: Unpacking Consumer Behavior in Metaverse Retailing Using Virtual and Augmented Reality (VR/AR)". Trabalho apresentado em 6th International Conference on Marketing and Technologies (IC MarkTech), Ponta Delgada, 2024.
    Accepted
  2. Pratas, Joaquim Fernando Monteiro; Amorim, Carla; José Luís Reis; Marques dos Santos, José Paulo; Teresa Sofia Amorim Lopes. "Dual Influences: The Impact of Online and Offline Information Sources on Customer Services Interactions with Companies". Trabalho apresentado em 6th International Conference on Marketing and Technologies (IC MarkTech), Ponta Delgada, 2024.
    Accepted
  3. Silva, Rogério; Pereira, Ivo; Nicola, Susana; Madureira, Ana; Bettencourt, Nuno; Reis, José Luís; Marques dos Santos, José Paulo; Oliveira, Daniel Alves de. "Navigating the Future of Enterprises: Insights into Digital Transformation, Virtual Reality, and the Metaverse.". Trabalho apresentado em IEEE MELECON 2024 Mediterranean Electrotechnical Conference, Porto, 2024.
    Published • 10.1109/MELECON56669.2024.10608539
  4. Reis, J. L.; Alves, Carlos; Marques dos Santos, José Paulo. Corresponding author: Reis, J. L.. "Smart technologies in support of creative teaching-learning processes". Trabalho apresentado em Open Workshop: Sharing good practices in the ¿eld of creative learning and bio-economy from invited and partners’ organizations, Aveiro, 2023.
    Published
  5. Dos Santos, J.D.M.; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "Explaining ANN-modeled fMRI Data with Path-Weights and Layer-Wise Relevance Propagation". Trabalho apresentado em 1st World Conference on eXplainable Artificial Intelligence, Lisbon, 2023.
    Published
  6. Castelo-Branco, F.; Reis, J.L.; Vieira, J.C.; Marques dos Santos, José Paulo. "Business Intelligence in Sports Retail: Data Mining Application". Trabalho apresentado em 16th Iberian Conference on Information Systems and Technologies (CISTI), Chaves, 2021.
    Published • 10.23919/CISTI52073.2021.9476335
  7. Marques dos Santos, José Paulo; Moutinho, Luiz; Castelo-Branco, Miguel. Corresponding author: Marques dos Santos, José Paulo. "Mind reading: Hitting cognition by using ANNs to analyze fMRI data in a paradigm exempted from motor responses". Trabalho apresentado em International Workshop on Artificial Neural Networks and Intelligent Information Processing (ANNIIP 2014), Vienna, 2014.
    Published • 10.5220/0005126400450052
  8. Marques dos Santos, José Paulo; Moutinho, Luiz. Corresponding author: Marques dos Santos, José Paulo. "Tackling the cognitive processes that underlie brands' assessments using Artificial Neural Networks and whole brain fMRI acquisitions". Trabalho apresentado em 2011 International Workshop on Pattern Recognition in Neuroimaging (PRNI), Seoul, 2011.
    Published • 10.1109/PRNI.2011.22
Conference poster
  1. Gasulla, Elena; Marques dos Santos, José Paulo; Duarte, Paulo Alexandre de Oliveira; Susana Cristina Lima da Costa e Silva. "NeuroChic: Unraveling Sustainable Fashion Advertising through Brainwave Insights". Trabalho apresentado em 2024 Society for NeuroEconomics Conference (SNE 2024),, 2024.
  2. Marques dos Santos, Jose Diogo; Marques dos Santos, José Paulo. "Explaining ANN-modeled fMRI Data with Path-Weights and Layer-Wise Relevance Propagation". Trabalho apresentado em 1st World Conference on eXplainable Artificial Intelligence (xAI 2023), 2023.
  3. Augusto, Joana; Fernandes, Carina; Roche, R. A. P.; Barbosa, Fernando; Vlachou, S.; Marques dos Santos, José Paulo. "Cultural Neuroscience: The influence of culture on brain function during a luck-based game with EEG". Trabalho apresentado em 11th FENS Forum of Neuroscience, 2018.
  4. Marques dos Santos, Jose Diogo; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "A low-cost, 3D printable, and OpenBCI-integrated electrode for tDCS". Trabalho apresentado em 10th Workshop on Biomedical Engineering, Faculty of Science, University of Lisbon, 2018.
Journal article
  1. José Diogo Marques dos Santos; Luís Paulo Reis; José Paulo Marques dos Santos. Corresponding author: José Paulo Marques dos Santos. "Decoding Mental States in Social Cognition: Insights from Explainable Artificial Intelligence on HCP fMRI Data". Machine Learning and Knowledge Extraction 7 1 (2025): 17. https://doi.org/10.3390/make7010017.
    Acesso aberto • Published • 10.3390/make7010017
  2. Inês César; Ivo Pereira; Fátima Rodrigues; Vera L. Miguéis; Susana Nicola; Ana Madureira; José Luís Reis; Marques dos Santos, José Paulo; Daniel Alves de Oliveira. "A Systematic Review on Responsible Multimodal Sentiment Analysis in Marketing Applications". IEEE Access 12 (2024): 111943-111961. https://doi.org/10.1109/ACCESS.2024.3441514.
    Acesso aberto • Published • 10.1109/ACCESS.2024.3441514
  3. Marques dos Santos, José Paulo; Marques dos Santos, Jose Diogo. Corresponding author: Marques dos Santos, José Paulo. "Explainable artificial intelligence (xAI) in neuromarketing/consumer neuroscience: An fMRI study on brand perception". Frontiers in Human Neuroscience 18 (2024): http://dx.doi.org/10.3389/fnhum.2024.1305164.
    Acesso aberto • Published • 10.3389/fnhum.2024.1305164
  4. Alves, Carlos; Reis, José Luis; Marques dos Santos, José Paulo; Mendes Gomes, Luis; Machado, José. "Future perspectives in healthcare: An analysis of augmented reality and spatial computing in hospital environments". Procedia Computer Science 238 (2024): 932-937. http://dx.doi.org/10.1016/j.procs.2024.06.115.
    Acesso aberto • Published • 10.1016/j.procs.2024.06.115
  5. Marques dos Santos, José Paulo; Carla Serrão; Teresa Sofia Amorim-Lopes; Ana Rita Rodrigues; Silvia Marina; Andreia Teixeira; Luísa Castro; Ivone Duarte. "Advantages and disadvantages, concerns, and solutions for emergency remote teaching during COVID-19: Portuguese lecturers’ perspectives". SAGE Open 13 4 (2023): 1-18. https://doi.org/10.1177/21582440231221318.
    Acesso aberto • Published • 10.1177/21582440231221318
  6. Castro, L.; Serrão, C.; Rodrigues, A.R.; Marina, S.; Marques dos Santos, José Paulo; Amorim-Lopes, T.S.; Miguel, C.; Teixeira, A.; Duarte, I.. "Burnout, resilience, and subjective well-being among Portuguese lecturers' during the COVID-19 pandemic". Frontiers in Psychology 14 (2023): http://www.scopus.com/inward/record.url?eid=2-s2.0-85180689617&partnerID=MN8TOARS.
    Acesso aberto • Published • 10.3389/fpsyg.2023.1271004
  7. Carla Miguel; Luísa Castro; Marques dos Santos, José Paulo; Carla Serrão; Ivone Duarte. "Impact of COVID-19 on medicine lecturers' mental health and emergency remote teaching challenges". International Journal of Environmental Research and Public Health 18 13 (2021): 6792-6792. https://doi.org/10.3390/ijerph18136792.
    Acesso aberto • Published • 10.3390/ijerph18136792
  8. Marques dos Santos, José Paulo; Martins, Marisa; Ferreira, Hugo; Ramalho, Joana; Seixas, Daniela. Corresponding author: Marques dos Santos, José Paulo. "Neural imprints of national brands versus own-label brands". Journal of Product and Brand Management 25 2 (2016): 184-195. http://www.scopus.com/inward/record.url?eid=2-s2.0-84983009767&partnerID=MN8TOARS.
    Published • 10.1108/JPBM-12-2014-0756
  9. Marques dos Santos, José Paulo; Seixas, Daniela; Brandão, Sofia; Moutinho, Luiz. Corresponding author: Marques dos Santos, José Paulo. "Neuroscience in branding: A functional magnetic resonance imaging study on brands implicit and explicit impressions". Journal of Brand Management 19 9 (2012): 735-757. http://www.scopus.com/inward/record.url?eid=2-s2.0-84865277395&partnerID=MN8TOARS.
    Published • 10.1057/bm.2012.32
  10. Marques dos Santos, José Paulo; Moutinho, Luiz; Seixas, Daniela; Brandão, Sofia. Corresponding author: Marques dos Santos, José Paulo. "Neural correlates of the emotional and symbolic content of brands: a neuroimaging study". Journal of Customer Behaviour 11 1 (2012): 69-94. http://dx.doi.org/10.1362/147539212X13286273975319.
    Published • 10.1362/147539212X13286273975319
  11. Marques dos Santos, José Paulo; Seixas, Daniela; Brandão, Sofia; Moutinho, Luiz. Corresponding author: Marques dos Santos, José Paulo. "Investigating the role of the ventromedial prefrontal cortex in the assessment of brands". Frontiers in Neuroscience 5 77 (2011): 1-8. http://dx.doi.org/10.3389/fnins.2011.00077.
    Acesso aberto • Published • 10.3389/fnins.2011.00077
Atividades

Supervision

Título / Tema
Papel desempenhado 		Curso (Tipo)
Instituição / Organização
2025/01 - Atual Structural and functional brain digital twin for Geometric Deep Learning analysis of fMRI data
Supervisor
 Neurobiologia (Master)
Universidade do Porto Faculdade de Medicina, Portugal
2024/02 - Atual The role of circular economy and sustainability as influencing factors in the fashion and luxury industry
Co-supervisor
 Marketing and Strategy (PhD)
Universidade da Beira Interior Faculdade de Ciências Sociais e Humanas, Portugal
2019/04/30 - Atual Models of decision-making in the brain: A perspective informed by the Asperger Syndrome / High Function Autism brain
Supervisor de Eduardo Leite Ribeiro do Valle
 Neurociências (PhD)
Universidade do Porto Faculdade de Medicina, Portugal
2018/10/08 - Atual Towards motor learning and performance facilitation: the effects of transcranial direct current stimulation (tDCS) combined with motor imagery practice on motor performance
Supervisor de Leonor da Conceição Castro
 Neurociências (PhD)
Universidade do Porto Faculdade de Medicina, Portugal
2024/02/02 - 2024/07/15 Explainable model-based machine learning in biomedical engineering applications
Co-supervisor de José Diogo Lourenço Correia Marques dos Santos
 Bioengenharia (Master)
Universidade do Porto Faculdade de Engenharia, Portugal
2023/11/30 - 2024/01/30 First moment of brand logo perception and differentiation from human faces and objects
Supervisor
 Gestão de Empresas (Master)
Universidade da Maia, Portugal
2022/11/01 - 2023/07/20 Technology and architecture of a learning space for project-based learning in higher education: The 2pi classroom
Supervisor
 Transformação Digital (Master)
Universidade da Maia, Portugal
2021/05 - 2022/10/14 The Voluntary Military Recruitment: Attraction and Attractiveness of the Portuguese Armed Forces
Supervisor de José Manuel Peres de Almeida
 Gestão (PhD)
Universidade Europeia, Portugal
2020/09 - 2022/01/26 Application of Social Network Analysis in the characterization of a network for marketing communication: the case of the subreddit r/Intel
Supervisor de Natiele Dias Oliveira
 Marketing Digital (Master)
Universidade Europeia, Portugal
2019/09 - 2022/01/26 The Prozis case: How a brand was leveraged with the digital
Supervisor de Bruna Filipa Segurado Bila
 Marketing Digital (Master)
Universidade Europeia, Portugal
2020/09 - 2022/01/19 Does brand love exist in electronic word-of-mouth (eWOM)? The case of football fans
Supervisor de Inês Sofia Medeiros Franco
 Marketing Digital (Master)
Universidade Europeia, Portugal
2020/09 - 2021/12/22 Smartlinks: On-page and off-page optimizing strategies for websites
Supervisor de Riaze Miguel Ribeiro Issá
 Marketing Digital (Master)
Universidade Europeia, Portugal
2018/10/05 - 2021/06/28 Is the golden era of fashion blogging over? An analysis of the fashion blogs in Portugal
Supervisor de Maria Inês e Sousa Pimenta
 Marketing Digital (Master)
Universidade Europeia, Portugal
2020/04/06 - 2021/04/07 Quo vadis eSports? Where eSports will be in Portugal on 2025?
Supervisor de Eduardo Manuel Martins Catalão Cardoso
 Gestão do Desporto (Master)
Instituto Universitário da Maia, Portugal
2019/09 - 2021/02/19 UX evaluation of websites of universities with webcam eye-tracking
Supervisor de Vera Regina Amorim Rocha
 Marketing (Master)
Instituto Universitário da Maia, Portugal
2019/09/09 - 2020/12/04 EEG mapping of brain activity resulting from stimulation with brand logos
Supervisor
 Neurobiologia (Master)
Universidade do Porto Faculdade de Medicina, Portugal
2018/09 - 2019/11/21 Light childcare market websites benchmark with eye tracking: focus on Chicco
Supervisor de Cleide Rossana Resende de Almeida
 Marketing Digital (Master)
Universidade Europeia, Portugal
2018/09 - 2019/11/21 Proposal of a book recommendation system in e-commerce based on the customer online profiling: application to FNAC
Supervisor de Gonçalo Ferreira Teixeira da Silva
 Marketing Digital (Master)
Universidade Europeia, Portugal
2018/01/24 - 2018/12/18 Cultural Neuroscience: An Approach to the Neurobiological Bases of the Ethnographic Behaviour with EEG and Game Theory: The Case of Ireland and Portugal
Supervisor de Joana Raquel Lopes Farinha dos Santos Augusto
 Neurobiologia (Master)
Universidade do Porto Faculdade de Medicina, Portugal
2017/09 - 2018/12/14 Emergence and evolution of the consideration set (evoked set) in the consumers’ minds
Supervisor de Andreia Filipa Santos Teixeira
 Marketing (Master)
Instituto Universitário da Maia, Portugal
2013/09 - 2014/06/25 Exploring the influence of cultural aspects in country performance with game theory: The case of Finland and Portugal
Supervisor de Cláudia Raquel Rodrigues Lopes
 Gestão (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012/11/23 - 2013/06/14 Perception of own labels versus national brands: A neuroscientific approach with eye-tracking and functional magnetic resonance
Supervisor de Marisa Cristina Brás Martins
 Marketing (Master)
Universidade de Lisboa Instituto Superior de Economia e Gestão, Portugal

Event organisation

Nome do evento
Tipo de evento (Tipo de participação) 		Instituição / Organização
2025/11/27 - 2025/11/29 Steering Committee of the 7th IC MarkTech - International Conference on Marketing and Technologies (2025/11/27 - 2025/11/29)
Conference (Member of the Organising Committee)
 Universitat de València, Spain
2025/07/21 - 2025/07/25 Host of the Summer School 2025 DeepLearn, 12th International School on Deep Learning (with a special focus on Large Language Models, Foundation Models and Generative AI) (2025/07/21 - 2025/07/25)
Workshop (President of the Organising Committee)
 Universitat Rovira i Virgili, Spain

Universidade da Maia, Portugal

Universidade do Porto Laboratório de Inteligência Artificial e Ciência de Computadores, Portugal
2024/12/05 - 2024/12/07 Steering Committee of the 6th IC MarkTech - International Conference on Marketing and Technologies (2024/12/05 - 2024/12/07)
Conference (Member of the Organising Committee)
 Universidade dos Açores, Portugal
2024/07/15 - 2024/07/19 Host of the Summer School 2024 DeepLearn, 11th International School on Deep Learning (and the Future of Artificial Intelligence) (2024/07/15 - 2024/07/19)
Workshop (President of the Organising Committee)
 Universidade da Maia, Portugal

Universitat Rovira i Virgili, Spain

Universidade do Porto Laboratório de Inteligência Artificial e Ciência de Computadores, Portugal
2023/11/30 - 2023/12/02 Steering Committee of the 5th IC MarkTech - International Conference on Marketing and Technologies (2023/11/30 - 2023/12/02)
Conference (Member of the Organising Committee)
 Ceská zemedelská univerzita v Praze, Czech Republic
2022/12/01 - 2022/12/03 Coordinating Committee of the 4th IC MarkTech - International Conference on Marketing and Technologies (2022/12/01 - 2022/12/03)
Conference (Member of the Organising Committee)
 Universidade de Santiago de Compostela, Spain
2021/12/03 - 2021/12/04 Coordinating Committee of the 3rd IC MarkTech - International Conference on Marketing and Technologies (2021/12/03 - 2021/12/04)
Conference (Member of the Organising Committee)
 Universidad de La Laguna Facultad de Economía Empresa y Turismo, Spain
2020/10/08 - 2020/10/10 Advisory Committee of the 2nd IC MarkTech - International Conference on Marketing and Technologies (2020/10/08 - 2020/10/10)
Conference (Co-organisor)
 ISCTE-Instituto Universitário de Lisboa, Portugal
2019/11/27 - 2019/11/29 Advisory Committee of the 1st IC MarkTech - International Conference on Marketing and Technologies (2019/11/27 - 2019/11/29)
Conference (Co-organisor)
 Instituto Universitário da Maia Departamento de Ciências Empresariais, Portugal
2013/12/06 - 2013/12/08 Think Tank Innovation @ Marketing: How can (marketing) academia impact the society of the future? (2013/12/06 - 2013/12/08)
Symposium (Member of the Organising Committee)
 Instituto Universitário da Maia, Portugal

Event participation

Descrição da atividade
Tipo de evento 		Nome do evento
Instituição / Organização
2011 - 2011 ’Talking’ with brands’ logos: socially relevant meanings, emotions and neuroscience
Workshop
 LanG 2011 – Language in Glasgow Workshop
College of Arts & Arts Lab da Universidade de Glasgow, United Kingdom
2011 - 2011 Sequencing brain networks that support cognitive processes in a sub-TR timeframe using independent component analysis (ICA) and Granger causality (poster)
Conference
 III Annual Meeting IBILI
IBILI, Faculty of Medicine of University of Coimbra, Portugal
2010 - 2010 Neuroscience in Marketing and the use of functional magnetic resonance imaging (fMRI) – Technology, findings and dilemmas
Seminar
 9th Marketing Trends International Conference
Universidade Ca’ Foscari, Italy
2010 - 2010 Using Artificial Neural Networks and Functional Magnetic Resonance to ‘mind read’
Seminar
 Academy of Marketing Conference 2010
Academy of Marketing, United Kingdom
2009 - 2009 Neuroscience in Marketing: the social role of brands and emotional branding – empirical research through the use of functional magnetic resonance imaging (fMRI) technology
Seminar
 Doctoral Research Day
Universidade de Strathclyde, United Kingdom
2009 - 2009 Neuroscience in Marketing: empirical evidence of social and emotional meanings conveyed by brands
Workshop
 5th Thought Leaders International Conference on Brand Management
Business School da Universidade de Glasgow / The Centre for Research in Brand Marketing na Universidade de Birmingham / The Athens Institute of Education and Research (ATINER), Greece
2009 - 2009 Brands and the mirror neurons system (poster)
Conference
 2009 NeuroPsychoEconomics Conference
Association for NeuroPsychoEconomics, Germany
2008 - 2008 Preferring Brands Due to Emotional Content and Social Relevance
Seminar
 Premier Colloque Européen de Neuroscience du Consommateur
Université Paris 1 – Panthéon Sorbonne, France
2008 - 2008 Looking inside brains for the emotional content and for the social relevant meaning evoked by brands (poster)
Conference
 2008 Autumn School in Cognitive Neuroscience
Universidade de Oxford, United Kingdom
2007 - 2007 Brands as social tools: an fMRI study differentiating implicit and explicit commercial brands impressions (poster)
Conference
 2007 Annual Conference of The Society for Neuroeconomics
The Society for Neuroeconomics, United States

Jury of academic degree

Tema
Tipo de participação 		Nome do candidato (Tipo de grau)
Instituição / Organização
2025 Marketing as a Belief System: A Model of Consumer Behaviour
(Thesis) Main arguer
 Patrícia João Rodrigues Oliveira (PhD)
Universidade da Beira Interior, Portugal
2023/07/20 Blockchain technology for the mobility sector
President of the jury
 Hugo Filipe Pereira da Costa Álvares Da Cunha (Master)
Instituto Universitário da Maia, Portugal
2022/12/19 Neuromarketing contribution to the study of antroentomophagy
(Thesis) Main arguer
 Andreia Cristina Barroso Ferreira (Master)
Universidade da Beira Interior, Portugal
2022/12/15 The 21st-Century Lecturer: Challenges in Higher Education’s Quality Assurance
(Thesis) Main arguer
 António Manuel Fernandes Monteiro (PhD)
Universidade Europeia, Portugal
2022/02/11 The blockchain technology and its applications
President of the jury
 Beatriz Vasconcelos Ribeiro Sousa (Master)
Universidade da Maia, Portugal
2021/06/21 Exploratory physiological analysis of esports consumption depending on the consumer personality
(Thesis) Main arguer
 Carolina de Sousa Marques (Master)
Universidade de Lisboa Faculdade de Ciências, Portugal
2021/04/08 Real Estate Nolon Portugal
(Thesis) Main arguer
 Filipa Abranches Azevedo Costa Colaço (Master)
Universidade Europeia, Portugal
2018/07/23 Brand Management in Higher Education
(Thesis) Main arguer
 Orlando Filipe da Costa Monteiro Martins Morim (Master)
Instituto Universitário da Maia, Portugal
2015/03/19 Three Essays on Cause-Related Marketing Effectiveness
(Thesis) Main arguer
 João Ricardo Paulo Marques Guerreiro (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015/02/27 Tribal Marketing: is there a tribe whitin a tribe?
(Thesis) Main arguer
 Bruno Miguel da Silva Botelho Almeida (Master)
Universidade Católica Portuguesa Católica Porto Business School, Portugal
2014/03/05 Market Study at El Corte Inglés Gaia: Divisions Underwear and Accessories, Man Fashion, and Youth Man Fashion
(Thesis) Main arguer
 Diogo Ferradeira Soares Pinto Machado (Master)
Universidade Católica Portuguesa Católica Porto Business School, Portugal

Ad Hoc journal article review

Nome da revista (ISSN) Editora
2017 - Atual European Journal of Marketing (1967-1990) Emerald Publishing
2022/08/08 - 2025 Brain Sciences (2076-3425) MDPI
2024 - 2024 Neuroscience Insights (2633-1055) Sage
2024 - 2024 Open Education Studies De Gruyter
2024 - 2024 Frontiers in Public Health (2296-2565) Frontiers
2024 - 2024 IEEE Transactions on Learning Technologies (1939-1382) IEEE
2024 - 2024 Foods (2304-8158) MDPI
2024 - 2024 Human Behavior and Emerging Technologies (2578-1863) John Wiley & Sons Ltd
2022 - 2024 PLoS ONE (1932-6203) Public Library of Science
2015 - 2023 Journal of Product and Brand Management (1061-0421) Emerald Publishing
2014 - 2022 Cognitive Computation (1866-9964) Springer
2021 - 2021 Frontiers in Neuroergonomics (2673-6195) Frontiers Media
2020 - 2020 Cognition, Technology & Work (1435-5566) Springer
2016 - 2016 Biological Psychology (0301-0511) Elsevier
2014 - 2014 Journal of Marketing Research (1547-7193) Sage Publishing
2008 - 2008 International Journal of Advertising (1759-3948) Taylor & Francis

Association member

Nome da associação Tipo de participação
2009/08 - Atual Association for NeuroPsychoEconomics
2009/05 - Atual EMAC - European Marketing Academy
1991/05 - Atual Ordem dos Engenheiros
2014/01/23 - 2025/01/31 NMSBA - NeuroMarketing Science & Bussiness Association
2007/09 - 2013/12/31 SfNE - Society for NeuroEconomics

Committee member

Descrição da atividade
Tipo de participação 		Instituição / Organização
2018/03/07 - 2018/03/09 Program Committee of the Neuromarketing World Forum
Member
 NMSBA – Neuromarketing Science & Business Association, Netherlands
2015/03/25 - 2015/03/27 Program Committee of the Neuromarketing World Forum
Member
 NMSBA – Neuromarketing Science & Business Association, Netherlands
2013/09 - 2014/08 Member of the Scientific Council
Member
 Instituto Universitário da Maia, Portugal

Conference scientific committee

Nome da conferência Local da conferência
2025/09/21 - 2025/09/24 5th Advanced Course & Symposium on Artificial Intelligence & Neuroscience (ACAIN 2025) co-organized by the Universities of Catania (Italy) and Florida (USA)
2025/09/03 - 2025/09/05 33rd International Conference on Information Systems Development (ISD 2025) University of Belgrade (Serbia)
2025/07/09 - 2025/07/11 3rd World Conference on eXplainable Artificial Intelligence Bogaziçi University
2025/06/04 - 2025/06/06 21st NeuroPsychoEconomics Conference Michael Smurfit Graduate Business School, University College, Dublin
2024/09/22 - 2024/09/25 4th Advanced Course & Symposium on Artificial Intelligence & Neuroscience (ACAIN 2024) Universities of Catania (Italy) and Florida (USA)
2024/07/17 - 2024/07/19 2nd World Conference on eXplainable Artificial Intelligence University of Malta
2024/06/20 - 2024/06/21 3rd Tenerife Global Summit – Tourism: The State of the Art University of La Laguna
2024/06/06 - 2024/06/07 20th NeuroPsychoEconomics Conference Polytechnic of Milan
2023/09/22 - 2023/09/25 3rd Advanced Course & Symposium on Artificial Intelligence & Neuroscience (ACAIN 2023) Universities of Catania (Italy) and Florida (USA)
2022/09/18 - 2022/09/22 2nd Advanced Course & Symposium on Artificial Intelligence & Neuroscience (ACAIN 2022) Universities of Catania (Italy) and Florida (USA)
2018/10/30 - 2018/10/31 1st International Congress on Business Sciences University Institute of Maia
2016/09/15 - 2016/09/18 YES – Young European Scientist Meeting, Neurosciences Session Faculty of Medicine, University of Porto

Course / Discipline taught

Disciplina Curso (Tipo) Instituição / Organização
2011/02 - Atual Desenho Técnico Engenharia de Segurança do Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2010/11 - 2011/01 Seminário de Metodologia da Investigação Turismo, Património e Desenvolvimento (Mestrado) Instituto Universitário da Maia, Portugal
2010/10 - 2011/01 Bases Biopsicosociais do Comportamento Neuropsicologia Clínica – Avaliação e Intervenção Neuropsicológicas (Mestrado) Instituto Universitário da Maia, Portugal
2010/09 - 2011/01 Materiais Engenharia de Segurança do Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2010/09 - 2011/01 Instalações Industriais Engenharia de Segurança do Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2010/09 - 2011/01 Qumícia e Instalações Industriais Gestão da Qualidade, Ambiente e Segurança (Licenciatura) Instituto Universitário da Maia, Portugal
2010/02 - 2010/07 Desenho Técnico Engenharia de Segurança do Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2009/09 - 2010/01 Materiais Engenharia de Segurança do Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2009/09 - 2010/01 Química e Instalações Industriais Engenharia de Segurança do Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2009/02 - 2009/07 Desenho Técnico Segurança e Higiene no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2008/09 - 2009/01 Materiais Segurança e Higiene no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2008/09 - 2009/01 Química e Instalações Industriais Segurança e Higiene no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2008/02 - 2008/07 Materiais Segurança e Higiene no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2007/09 - 2008/01 Desenho Técnico Segurança e Higiene no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2007/09 - 2008/01 Química e Instalações Industriais Segurança e Higiene no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2007/02 - 2007/07 Materiais Segurança e Higiene no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2007/05 - 2007/06 Gestão Industrial CET Gestão da Qualidade (Outros) Instituto Universitário da Maia, Portugal
2006/09 - 2007/02 Instalações Industriais Segurança no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2006/09 - 2007/02 Desenho Técnico Segurança e Higiene no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2006/09 - 2007/02 Química e Instalações Industriais Segurança e Higiene no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2006/06 - 2006/09 Desenho Técnico CET Desenvolvimento de Produtos Multimédia (Outros) Instituto Universitário da Maia, Portugal
2006/06 - 2006/08 Gestão Industrial CET Gestão da Qualidade (Outros) Instituto Universitário da Maia, Portugal
2006/02 - 2006/07 Desenho Técnico Segurança no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2005/09 - 2006/02 Electricidade Segurança no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2005/09 - 2006/02 Materiais Segurança no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2005/09 - 2006/02 Instalações Industriais Segurança no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2005/02 - 2005/07 Desenho Técnico Segurança no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2005/02 - 2005/07 Materiais Segurança no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2004/09 - 2005/02 Electrividade Segurança no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2004/09 - 2005/02 Instalações Industriais Segurança no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2003/02 - 2003/07 Desenho Técnico Segurança no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal
2002/09 - 2003/02 Instalações Industriais Segurança no Trabalho (Licenciatura) Instituto Universitário da Maia, Portugal

Evaluation committee

Descrição da atividade
Tipo de assessoria 		Instituição / Organização Entidade financiadora
2023/06/06 - Atual Open call for an assistant professor position in Marketing and Technology
Evaluator
 Universidade da Maia, Portugal

Mentoring / Tutoring

Tópico Nome do aluno
2024/05/14 - Atual Neuromarketing Florbela Abilheira Dantas (University of Beira Interior, Portugal)
2024/01/22 - 2024/04/22 Analysis of neurophysiological data using advanced statistical software and development of joint scientific papers Aroa Costa Feito (University of León, Spain)
Distinções

Award

2025 Best Paper Award in the XXXIV Luso-Spanish Scientific Management Conference
Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
2024 Best Paper Award in the 20th NeuroPsychoEconomics Conference, Polytechnic University of Milan, Italy
Association for NeuroPsychoEconomics, Germany
2023 Best Portuguese Paper Award in the XXV Seminário Luso-Espanhol de Economia Empresarial, Covilhã, Portugal
Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
2020 Student Research Award in the IADMS - International Association for Dance Medicine & Science 2020 iConference
IADMS - International Association for Dance Medicine & Science, United States