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Isabel Barbosa is a dedicated scholar who holds a Master's in Management from Universidade Lusíada do Norte - Porto, where she focused on the complex phenomenon of burnout, examining its underlying motivators, impacts, and prevention strategies. During her tenure as a Research Fellow at the Center for Research in Organizations, Markets and Industrial Management (COMEGI), she significantly contributed to the academic discourse in human resources, exploring topics such as job satisfaction, employee engagement, and burnout. Isabel also serves as a tutor for the Arqus Alliance, a language tutoring program that promotes linguistic proficiency and cultural exchange among students. She previously taught Human Resources classes at the School of Economics and Management (EEG) at the University of Minho, where she nurtured the next generation of scholars and practitioners. However, she is no longer associated with the University of Minho; her experience there remains a valuable part of her academic journey. Currently, Isabel is pursuing a Ph.D., further enriching her scholarly pursuits. In addition to her doctoral studies, she has recently taken on a new role as an Invited Assistant Professor at Universidade Portucalense Infante D. Henrique in the Department of Economic and Business Sciences. In this position, she teaches courses on People Management and Corporate Organizations (Degree in Management) and Leadership and People Management (Degree in Marketing) . Through her diverse roles in research and education, Isabel remains motivated and deeply interested in her field, continually seeking to contribute to the understanding and advancement of management and human resources. ______ Isabel Barbosa é uma investigadora dedicada que possui um Mestrado em Gestão pela Universidade Lusíada do Norte - Porto, onde se focou no complexo fenómeno do burnout, examinando os seus motivadores subjacentes, impactos e estratégias de prevenção. Durante o seu período como Investigadora no Centro de Investigação em Organizações, Mercados e Gestão Industrial (COMEGI), contribuiu significativamente para o discurso académico na área de recursos humanos, explorando tópicos como satisfação no trabalho, envolvimento dos funcionários e burnout. Isabel também atua como tutora na Aliança Arqus, um programa de tutoria de idiomas que promove a proficiência linguística e o intercâmbio cultural entre os estudantes. Anteriormente, lecionou aulas de Recursos Humanos na Escola de Economia e Gestão (EEG) da Universidade do Minho, onde nutriu a próxima geração de académicos e profissionais. No entanto, já não está associada à Universidade do Minho; a sua experiência lá permanece uma parte valiosa da sua jornada académica. Atualmente, Isabel está a realizar um doutoramento, enriquecendo ainda mais as suas atividades académicas. Para além dos seus estudos doutorais, assumiu recentemente um novo papel como Professora Assistente Convidada na Universidade Portucalense Infante D. Henrique, no Departamento de Ciências Económicas e Empresariais. Nesta posição, leciona disciplinas de Gestão de Pessoas e Organização de Empresas (Licenciatura em Gestão) e Liderança e Gestão de Pessoas (Licenciatura em Marketing). Através dos seus diversos papéis na investigação e educação, Isabel permanece motivada e profundamente interessada na sua área, procurando continuamente contribuir para a compreensão e o avanço da gestão e dos recursos humanos.
Identification

Personal identification

Full name
Isabel Cristina Pereira Barbosa

Citation names

  • Barbosa, Isabel

Author identifiers

Ciência ID
D21A-059E-7DD9
ORCID iD
0000-0003-1245-4555

Email addresses

  • isabel.barbosa@upt.pt (Professional)

Websites

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
French Beginner (A1) Elementary (A2) Beginner (A1) Elementary (A2)
Spanish; Castilian Beginner (A1) Elementary (A2) Elementary (A2) Elementary (A2)
Education
Degree Classification
2024/10/22 - 2027/10/01
Ongoing
PhD em Ciências Empresariais (Doutoramento)
Major in Recursos Humanos
Universidade Portucalense Infante D Henrique Departamento de Ciências Económicas e Empresariais, Portugal
2020/10/10 - 2022/09/30
Concluded
Gestão (Mestrado)
Universidade Lusíada do Norte - Porto, Portugal
2021/09/01 - 2022/08/01
Concluded
MBA Executivo (Pós-Graduação)
Major in Gestão
Universidade Lusíada do Norte - Porto, Portugal
2021/05/27 - 2022/04/30
Concluded
Market Leader (Outros)
Wall Street English Gaia, Portugal
2020/11/22 - 2021/03/29
Concluded
CAE (Outros)
Wall Street English Gaia, Portugal
2017/09/10 - 2020/06/30
Concluded
Gestão de Empresas (Licenciatura)
Universidade Lusíada do Norte - Porto, Portugal
2014/09/10 - 2017/06/30
Concluded
Línguas e Relações Empresariais (Curso de Especialização Tecnológica)
Colégio Internato dos Carvalhos, Portugal
Affiliation

Teaching in Higher Education

Category
Host institution
Employer
2024/09/01 - Current Invited Assistant (University Teacher) Universidade Portucalense Infante D Henrique Departamento de Ciências Económicas e Empresariais, Portugal
2024/02/05 - 2024/08/05 Invited Assistant (University Teacher) Universidade do Minho Escola de Economia e Gestão, Portugal
Universidade do Minho Escola de Economia e Gestão, Portugal

Others

Category
Host institution
Employer
2020/09/01 - 2022/10/30 Bolseira de Investigação Universidade Lusíada do Norte - Porto, Portugal
Outputs

Publications

Book chapter
  1. Isabel Barbosa; Paula Rodrigues; Ana Borges; Ana Brochado. "Human(oid): virtual social media influencers". 2023.
    10.4018/978-1-6684-8898-0.ch001
  2. Pedro Rodrigues; Elizabeth Real; Isabel Barbosa. "The Power of a Multisensory Experience—An Outlook on Consumer Satisfaction and Loyalty". 2023.
    10.1007/978-981-19-9099-1_16
  3. Pedro Rodrigues; Elizabeth Real; Isabel Barbosa; Luís Durães. "Rethinking Smart Mobility: A Systematic Literature Review of Its Effects on Sustainability". 2023.
    10.1007/978-981-19-9099-1_15
  4. Elizabeth Real de Oliveira; Pedro Rodrigues; Isabel Barbosa. "Creating a sensory experience : a study of how sensory stimuli affect employee percepption and behaviour". Lusíada University of Lisbon, 2023.
    10.34628/C4NA-C788
Conference abstract
  1. Rodrigues, Paula; Barbosa, Isabel; Sousa, Ana; Borges, Ana Pinto. Corresponding author: Rodrigues, Paula. "The influence of a sensory tourism experience in implicit attitudes of Generation Z.". Paper presented in International Workshop ¿Tourism and Hospitality Management¿ (IWTHM2023), Porto, 2023.
  2. Isabel Torres; Isabel Araújo; Manuela Faia Correia; Teresa Esteves; Barbosa, Isabel. Corresponding author: Isabel Torres. "Occupational trajectories, impact on health, well-being, and quality of life of skilled older workers: effects of the Great Recession and Covid-19". Paper presented in ICOHA 2023: International Conference on Occupational Health and Aging, Paris, 2023.
Conference paper
  1. Barbosa, Isabel; Real de Oliveira, Elizabeth; 7419-667F-5E72. Corresponding author: 7419-667F-5E72. "The power of a multisensory experience - an outlook on consumer satisfaction and loyalty". Paper presented in The 2022 International Conference on Marketing and Technologies, Santiago de Compostela, 2022.
  2. Barbosa, Isabel; Real de Oliveira, Elizabeth; 7419-667F-5E72. Corresponding author: 7419-667F-5E72. "Rethinking smart mobility: A systematic literature review of its effects on sustainability". Paper presented in The 2022 International Conference on Marketing and Technologies, Santiago de Compostela, 2022.
  3. Barbosa, Isabel; Real de Oliveira, Elizabeth. "Corporate social responsibility versus greenwashing. Can businesses fool generation Z?". Paper presented in Euromed (EMRBI), Palermo, 2022.
  4. Barbosa, Isabel; Real de Oliveira, Elizabeth. "Glass Ceiling - one step forward, three steps back". Paper presented in ICABM - ISAG, Porto, 2022.
  5. Barbosa, Isabel; Real de Oliveira, Elizabeth. "The interdisciplinarity of applied economics-neuroscience: a neuroeconomics groundwork". Paper presented in ICABM - ISAG, Porto, 2022.
  6. Barbosa, Isabel; Real de Oliveira, Elizabeth; 7419-667F-5E72. "The impact of Covid 19 on Consumer Behaviour in the Fashion Industry. Implications for CSR strategies.". Paper presented in IFKAD - International Forum on Knowledge Asset Dynamics, Lugano, 2022.
  7. Barbosa, Isabel; Real de Oliveira, Elizabeth. "Neuromarketing 101 - The what, the how, and the why!". Paper presented in 1st International Workshop in Marketing - Sustainability and Resilience, Porto, 2022.
    https://doi.org/10.34628/seen-pg40
  8. Barbosa, Isabel; Real de Oliveira, Elizabeth; 7419-667F-5E72. "Price sensitivity and quality perception in the Generation Z decision-making". Paper presented in 1st International Workshop in Marketing - Sustainability and Resilience, Porto, 2022.
  9. Barbosa, Isabel. "Brand addiction behavior in luxury brand management". Paper presented in 1st International Workshop in Marketing - Sustainability and Resilience, Porto, 2022.
  10. Barbosa, Isabel; Paula Rodrigues. "The influence of a virtual tourism experience amongst COVID-19". Paper presented in IWTHM 2021 - International Workshop Tourism and Hospitality Management, Porto, 2021.
Journal article
  1. Isabel Barbosa; Elizabeth Real de Oliveira. "Beyond image: evaluating the perceived effectiveness of workplace mental health programs in the insurance sector". BMC Public Health (2025): http://dx.doi.org/10.1186/s12889-025-21302-9.
    10.1186/s12889-025-21302-9
  2. Paula Rodrigues; Ana Sousa; Ana Brochado; Ana Borges; Barbosa, Isabel. Corresponding author: Paula Rodrigues. "What's on the menu? How celebrity chef brands create happiness". European Journal of Marketing (2023):
    Published • 10.1108/EJM-12-2021-0988
Thesis / Dissertation
  1. "Engagement e Burnout: Uma perspetiva teórica através de uma Revisão de Literatura / Engagement and Burnout: a theoretical perspective through a literature review". 2023.
Activities

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2024/09/01 - Current Organização de Empresas Gestão (Licenciatura) Universidade Portucalense Infante Dom Henrique, Portugal
2024/09/01 - Current Liderança e Gestão de Pessoas Marketing (Licenciatura) Universidade Portucalense Infante Dom Henrique, Portugal
2024/01/09 - Current Gestão de Pessoas Gestão (Licenciatura) Universidade Portucalense Infante Dom Henrique, Portugal
2024/01/01 - 2024/07/31 Políticas e Práticas de Gestão de Recursos Humanos Medicina (Licenciatura) Universidade do Minho, Portugal
2024/01/01 - 2024/07/31 Gestão Clínica e Qualidade na Saúde Engenharia Biomédica (Licenciatura) Universidade do Minho, Portugal
2024/01/01 - 2024/07/31 Gestão de Recursos Humanos Gestão (Licenciatura) Universidade do Minho, Portugal