Ph.D. candidate in Marketing and Strategy at the University of Minho, Aveiro, and Beira Interior. The current project concerns disengagement (negative valence of engagement) and artificial intelligence. Master in International Business from the University of Minho/University of São Paulo. Degree in Management from Faculty of Technology and Sciences (FTC) - Itabuna/University of Minho. For four years, I served as an assistant lecturer of marketing and management at FTC, the faculty where I completed my undergraduate studies. I collaborated with my former lecturers during this period, who taught me basic marketing and management concepts. I taught disciplines like marketing, applied marketing research, ethics and social responsibility, business creation, production, and operations management. Work in Brazilian companies: DTCom, Santander bank, CIEE (Center for School Business Integration), and Portuguese companies: Fehst, Leader/VAT System and Qmetrics; Volunteer participation in Rondon Project in Operation Oiapoque in 2011, in the city of Serra do Navio (Amapá). Working at Santander Bank, I improved my problem-solving skills, time management, and adaptability. As an interviewer at Qmetrics, I improved my communication, observation, and cultural sensitivity. These skills are essential to conducting my research project and collecting data.