Manuela Guerreiro (0616-9DC2-CCD3)

Curriculum Vitae

Manuela Guerreiro

Manuela Guerreiro is an Integrated Researcher at CinTurs. Her academic training began with a Communication Sciences BSc degree (1994) with a Marketing specialisation at the current University of Lisbon. Her fascination with marketing, arts, heritage and culture led her to do a master's degree in Cultural and Heritage Management (2003), a partnership between the University of Algarve (UAlg) and the University of Paris-VIII. Her subsequent PhD in Economic and Business Sciences, in the scientific area of Management, specialising in Marketing, was completed in 2012, and, more recently (2024), the Habilitation in the same scientific area at UAlg are important milestone. She began her academic career as a monitor during her postgraduate degree in Marketing (1996) at the School of Management, Hospitality and Tourism, UAlg. She is an Assistant Professor at the Faculty of Economics, where she coordinates the Marketing team. Drawing on these qualifications, she combines her research interests in marketing, arts/culture, and tourism, in a multidisciplinary approach to better understand tourists' behaviour and the hedonic and experiential dimension of consumption, notably from the perspective of the brand and the image of tourist destinations. These lines of research are drawn from diverse sources of inspiration and underpin her roles as a researcher and supervisor of master's dissertations and doctoral theses and as a leader or team member in national and international funded research projects. She published several book chapters and journal articles, including in Journal of Travel Research. They are also embedded in her Marketing teaching across bachelor, master and PhD degrees, her position as program leader in the Master of Marketing Management (since 2015), her role as a member of the Direction Board of PhD in Tourism (since 2022), and the Editorial Board of leading journals. She is proud to be a member of the CinTurs Executive Board, acting as Co-Coordinator since 2018.

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Identification

Personal identification

Full name: Manuela Guerreiro

Citation names

Guerreiro, Manuela
Manuela Guerreiro
Guerreiro, M. Manuela

Author identifiers

Ciência ID: 0616-9DC2-CCD3
ORCID iD: 0000-0002-6398-9712

Email addresses

mmguerre@ualg.pt (Professional)

Websites

http://www.ualg.pt (Professional)
https://www.researchgate.net/profile/Manuela_Guerreiro2 (Scholar)
https://www.cinturs.pt/site/index.php/people/coordenation-board#manuela-guerreiro (Scholar)

Languages

Language	Speaking	Reading	Writing	Listening	Peer-review
Portuguese (Mother tongue)
English	Proficiency (C2)	Proficiency (C2)	Proficiency (C2)	Proficiency (C2)	Proficiency (C2)
French	Intermediate (B1)	Upper intermediate (B2)	Intermediate (B1)	Upper intermediate (B2)	Intermediate (B1)

Education

	Degree	Classification
2024/01/22 - 2024/01/23 Concluded	Economics and Management Sciences - Scientific Area: Management \| Marketing (Título de Agregado) Universidade do Algarve - Faculdade de Economia, Portugal "Destination image for tourism marketing: State-of-the-art and directions for future research" (THESIS/DISSERTATION)	Aproved
2007/07/26 - 2012/07/22 Concluded	Economics and Management Sciences (Doutoramento) Major in A contribution to the study of the image of cities as tourist destinations. The case of the European Capitals of Culture in 2010 Universidade do Algarve, Portugal "Cidade, Cultura e Património. Gestão estratégica da imagem da cidade de Silves" (THESIS/DISSERTATION)	Muito Bom com Distinção e Louvor
2001/09/06 Concluded	MSc Cultural and Heritage Management (Mestrado) Universidade do Algarve Faculdade de Ciências Humanas e Sociais, Portugal
1996/09/23 Concluded	Diploma of Higher Studies Specialized in Marketing (Diploma de especialização) Universidade do Algarve, Portugal	Bom
1994/07/19 Concluded	Communication Sciences, Branch: Marketing, Public Relations and Advertising (Licenciatura) Universidade de Lisboa Instituto Superior de Ciências Sociais e Políticas, Portugal "Mensagem política em televisão" (THESIS/DISSERTATION)

Affiliation

Teaching in Higher Education

	Category Host institution	Employer
2012 - Current	Assistant Professor (University Teacher)	Universidade do Algarve, Portugal

2000 - 2012	Invited Assistant Professor (University Teacher)	Universidade do Algarve Faculdade de Economia, Portugal
	Universidade do Algarve Faculdade de Economia, Portugal
1996 - 1999	Invited Assistant (Polytechnic Teacher)	Universidade do Algarve, Portugal

Positions / Appointments

	Category Host institution	Employer
2023/09/26 - Current	Member of the Direction Board of PhD in Tourism	Universidade do Algarve - Faculdade de Economia, Portugal
	Universidade do Algarve - Faculdade de Economia, Portugal
2013 - Current	Conselho científico/técnico-científico ou orgão correspondente	Universidade do Algarve Faculdade de Economia, Portugal

2009/10/21 - 2011/11/24	Vereadora da Cultura e Turismo	Câmara Municipal de Silves, Portugal
	Câmara Municipal de Silves, Portugal
2004 - 2007	Diretora de Marketing e Comunicação	Orquestra Clássica do Sul, Portugal
	Orquestra Clássica do Sul, Portugal

Others

	Category Host institution	Employer
2018 - Current	Co-Coordinator CinTurs - Research Centre in Tourism, Sustainability and Well-being	Universidade do Algarve - Campus de Gambelas, Portugal

2014 - Current	Diretora/Programme Leader - Master in Marketing Management	Universidade do Algarve, Portugal

2012 - Current	Membro da Direção /Member of the Direction Board - Master in Tourism Organizations Management	Universidade do Algarve, Portugal

Projects

Grant

	Designation	Funders
2022/10/16 - Current	The impact of destination environmental responsibility on tourist behavior and its effects on Loyalty 2022.14406.BD Supervisor Universidade do Algarve Centro de Investigação em Turismo Sustentabilidade e Bem-Estar, Portugal	Ongoing
2021/11/10 - Current	Event Experiences in Cultural Settings: Testing a Framework 2023. 04137.BD Supervisor Universidade do Algarve Centro de Investigação em Turismo, Sustentabilidade e Bem-estar (CinTurs), Portugal Universidade do Algarve - Faculdade de Economia, Portugal	Fundação para a Ciência e a Tecnologia Ongoing
2022/03/01 - 2026/02/28	Destinationscape: Developing a Scale and Testing a Framework UI/BD/152342/2021 Supervisor Universidade do Algarve Centro de Investigação em Turismo Sustentabilidade e Bem-Estar, Portugal	Fundação para a Ciência e a Tecnologia Ongoing

Contract

	Designation	Funders
2021/04/01 - Current	INCULTUM - Visiting the Margins. INnovative CULtural ToUrisM in European peripheries 101004552 Researcher Universidade do Algarve Centro de Investigação em Turismo, Sustentabilidade e Bem-estar (CinTurs), Portugal	European Union Ongoing
2021/04/01 - Current	BeCultour - Beyond CULtural TOURism: heritage innovation networks as drivers of Europeanisation towards a human centred and circular tourism economy 101004627 Researcher Universidade do Algarve Centro de Investigação em Turismo, Sustentabilidade e Bem-estar (CinTurs), Portugal	European Union Ongoing
2021/04/01 - Current	MONITUR - Observation and monitoring of the Algarve tourist destination: contributions for its sustainable development ALG 01 0145 FEDER 072582 Researcher Universidade do Algarve Centro de Investigação em Turismo, Sustentabilidade e Bem-estar (CinTurs), Portugal	Concluded
2018/04/01 - Current	Fish allergen modulation through nutritional and farming practices manipulation (ALLYFISH) 16-02-01-FMP-0014 Researcher Universidade do Algarve Centro de Investigação em Turismo Sustentabilidade e Bem-Estar, Portugal	Concluded
2011/01/01 - Current	Research Centre in Tourism, Sustainability and Well-being (CinTurs) UIDB/04020/2020 10.54499/UIDB/04020/2020 Universidade Aberta, Portugal Universidade do Algarve Centro de Investigação em Turismo Sustentabilidade e Bem-Estar, Portugal Universidade do Algarve, Portugal	Fundação para a Ciência e a Tecnologia Concluded
2020/01/01 - 2024/12/31	Research Centre for Tourism, Sustainability and Well-being UIDP/04020/2020 10.54499/UIDP/04020/2020 Co-Principal Investigator (Co-PI) Universidade do Algarve, Portugal	Fundação para a Ciência e a Tecnologia Ongoing
2020/01/01 - 2023/12/31	Research Centre for Tourism, Sustainability and Well-being UIDP/04020/2020 Co-Principal Investigator (Co-PI) Universidade do Algarve Centro de Investigação em Turismo Sustentabilidade e Bem-Estar, Portugal	Fundação para a Ciência e a Tecnologia Ongoing
2019/03/01 - 2023/03/31	TurExperience - Impacts of tourist experiences on destination image 39588 Principal investigator Universidade do Algarve, Portugal	European Regional Development Fund Concluded
2019/03/01 - 2023/03/31	RESTUR - Residents' Attitudes and Behaviors: Contributions to a Sustainable Tourism Strategy in the Algarve SAICT-ALG/39584/2018 Co-Principal Investigator (Co-PI) Universidade do Algarve Centro de Investigação em Turismo Sustentabilidade e Bem-Estar, Portugal	European Regional Development Fund Concluded
2019/01/01 - 2021/12/31	Trail Gazers Bid An analytical & technical framework to measure returns from trail investment Trail Gazers Bid Researcher Universidade do Algarve, Portugal	European Regional Development Fund Ongoing
2019/04/01 - 2021/05/31	Venus Aquacultutra Estudio integral de los bancos naturales de moluscos bivalvos en el Golfo de Cádiz para su gestión sostenible y la conservación de sus habitats associados 1425. (2017-2019) Researcher Universidade do Algarve Centro de Investigação em Turismo Sustentabilidade e Bem-Estar, Portugal	Concluded
2019/04/01 - 2021	Venus Aquacultutra Estudio integral de los bancos naturales de moluscos bivalvos en el Golfo de Cádiz para su gestión sostenible y la conservación de sus habitats associad 1425. (2017-2019) Researcher	European Union
2019/01/01 - 2019/12/31	Centro de Investigação sobre o Espaço e as Organizações (CIEO) UID/SOC/04020/2019 Universidade Aberta, Portugal Universidade do Algarve Centro de Investigação em Turismo Sustentabilidade e Bem-Estar, Portugal Universidade do Algarve, Portugal	Fundação para a Ciência e a Tecnologia Concluded
2017 - 2019	OBSERVE - Observatório de sustentabilidade da região do Algarve para o turismo AAC nº 05/ALG/2017 Researcher	Concluded
2012 - 2015	Development of a Reference Model for Quality Management in Portuguese and Brazilian Destinations 2013-07 to 2015-09 Researcher	Concluded

Other

	Designation	Funders
2024 - Current	CO-PIVOT, CO-creating Original Pathways to Innovation, Value and Operational Transformations in Cultural and Creative Industries: shaping identities, authenticity, practices, and quality of life SEP-211017635 Università degli Studi di Verona Dipartimento Scienze Economiche, Italy Universitetet i Sørøst-Norge, Norway Università degli Studi di Trento, Italy Università degli Studi di Palermo, Italy European University Cyprus, Cyprus Universidade do Algarve Faculdade de Economia, Portugal	Submitted
2023 - 2023	Eudaimonia and tourism experience: revision, conceptualization, and empirical evidence Brazil's Ministry of Science, Technology and Innovation, notice CNPq/MCTI Nº 10/2023 - UNIVERSAL. Universidade Estadual de Alagoas, Brazil	Not funded
2023 - 2023	COACH, CO-creating Authentic Cultural Heritage: shaping identities, values, practices, and quality of life. EC HORIZON 2023 call HORIZON-CL2-2023-HERITAGE-01 Universidade do Algarve Faculdade de Economia, Portugal	Not funded
2022 - 2022	LUSCULTOUR, The management of the sustainable cultural tourism experience in the Lusophone space: framing post-colonial perceptions, practices and imaginaries. 2022.04111.PTDC Research project submitted to FCT R&D 2022 call. Universidade do Algarve Faculdade de Economia, Portugal	Not funded
2019/01/01 - 2019/12/31	Research Center for Spatial and Organizational Dynamics UID/SOC/04020/2019 Universidade do Algarve, Portugal	Fundação para a Ciência e a Tecnologia Concluded

Outputs

Publications

Book	AGAPITO, DORA; Guerreiro, Manuela; Pinto, Patrícia; Paço, Arminda; Bender, Ana; Almeida, Helena; Cesário, Marisa. Book of Cases on Public and Non-profit Marketing: Trends and Responsible Approaches in Tourism. 2023. Published • https://doi.org/10.34623/e231-wv93 Guerreiro, Manuela; Pinto, Patrícia; Nelson deMatos; Pereira, Luis Nobre; Sequeira, Bernardete; Ramos, Célia; Wikesjö, Magda; et al. Tourism experiences and experiential image: Algarve, a safe and joyful destination in Europe. Portugal: CinTurs/UAlg. 2023. Published Guerreiro, Manuela; Pinto, Patrícia. Handbook of Research on Resident and Tourist Perspectives on Travel Destinations. 2020. Under revision Manuela Guerreiro, Maria; Pinto, Patrícia; Mendes, Júlio. Events and tourism destination image. LAP LAMBERT Academic Publishing. 2013. João Albino Silva; Julio Costa Mendes; Guerreiro, Manuela; Pinto, Patrícia. O Destino Turístico ARADE. Uma Estratégia de Intervenção. Auditoria de Recursos e Produtos. Avaliação da Qualidade no Destino. Portugal: Agência do Arade. 2005. Published
Book chapter	Pinto, P.; Guerreiro, M. Manuela; Renda, A.I.; Pereira, LN; Lança, M; Lai, H.K. "Is local lodging negatively impacting residents¿ perceptions of tourism in their community?". In A Research Agenda for the Social Impacts of Tourism, edited by Nunkoo, R.; Juwaheer, T.D.; Seyfi, S.. Edward Elgar Publishing, 2024. In press Guerreiro, Manuela; Ormerod, Neil. "The Show Must Go On, But How?". In International Case Studies in Event Management, edited by Judith Mair; Gurhan Aktas; Metin Kozak, 181-190. London, United Kingdom: Routledge, 2024. 10.4324/9781003390381-23 Meghan Claire Beevor; Ana Cláudia Campos; Maria Manuela Guerreiro. "Storytelling and Experience Design in Heritage Tourism". 2022. 10.4018/978-1-6684-3436-9.ch001 Golestaneh, Homayoun; Guerreiro, Manuela; Pinto, Patrícia. "Design thinking: A path towards designerly way of place branding". In Marketing, Creativity, and Experiential Design, edited by Nelson deMatos; Manuela Guerreiro; Pinto, Patrícia; Mendes, Júlio, 104-115. Newcastle upon Tyne, United Kingdom: Cambridge Scholar Publications, 2021. Published Guerreiro, Manuela; Matos, Nelson; Lampreia, Fátima. "Overtourism: A Systematic Review of Literature". In Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism. 2020. Published Nelson de Matos; Julio Mendes; Manuela Guerreiro. "Experience Economy Domains in Tourism". In Extending the Knowledge and Understanding of Experiences, 192-207. {IGI, 2020. 10.4018/978-1-7998-3156-3.ch009 Magda Wikesjö; Manuela Guerreiro; Patrícia Pinto; Dália Paulo. "Measuring Attendees' Cultural Event Experiences". In Insights From 365 Algarve, 232-248. {IGI, 2020. 10.4018/978-1-7998-3156-3.ch011 Fatima Lampreia Carvalho; Manuela Guerreiro; Nelson Matos. "Overtourism". In A Systematic Review of Literature, 12-36. {IGI, 2020. 10.4018/978-1-7998-2224-0.ch002 Henriques, Cláudia; Guerreiro, Manuela; Mendes, Júlio da Costa; Ramos, Célia M.Q.. "Fado as a popular culture expression in the context of a tourist city". In The Routledge Handbook of Popular Culture and Tourism, 116-126. London, United Kingdom: Routledge Taylor & Francis Group, 2019. Published Guerreiro, Manuela; Henriques, Cláudia; Mendes, Júlio; Ramos, Célia M.Q.. "Fado as Popular Culture Expression in the context of a tourist city". In The Routledge Handbook of Popular Culture and Tourism. Routledge, 2018. Published Brás, Nídia; Mendes, Júlio; Guerreiro, Manuela; Sequeira, Bernardete. "How do residents experience their own festivals? A qualitative approach to meanings and experiences". Routledge, 2018. https://doi.org/10.4324/9781315186320 Sequeira, Bernardete; Paulo Mariz; Manuela Guerreiro; Júlio Mendes. "Cante Alentejano and Tourism in the Alentejo". In Tourism and History. World Heritage. Case Studies of Ibero-American Space, edited by Cláudia Henriques; Maria Cristina Moreira; Pedro Bittencourt, 426-452. Braga, Portugal: CICS.NOVA, 2016. Published Henriques, Cláudia; Manuela Guerreiro; Júlio Mendes. "A FRAMEWORK TO THE INVENTORY OF CULTURe BASED TOURISM PRODUCTS". In Proceedings book International Conference "Promoting Cultural & Heritage Tourism, 318-328. Bali, Indonesia: Udayana University and Université Paris I, Panthéon Sorbonne, 2016. Published Guerreiro, Manuela. "Imagem e Segurança nos destinos turísticos". In Segurança: um desafio para os setores de lazer, viagens e turismo. 2015. Published Guerreiro, Manuela. "Tourism and Marketing: new challenges to make places more attractive". In Marketing and Governing Innovative Industrial Areas Integrated Guidelines – A Handbook. 2015. Published Manuela Guerreiro, Maria; Mendes, Júlio; Henriques, Cláudia. "Turismo cultural em análise. Contributos metodológicos para a inventariação de recursos turísticos de base cultural". TMS Algarve 2014, 2014. Mendes, Júlio; Manuela Guerreiro, Maria; Pinto, Patrícia. "Sustainable planning for community venues". CAB International, 2009. Manuela Guerreiro, Maria. "Cidade, património e marketing: gestão estratégica da imagem da cidade de Silves". Universidade do Algarve. Faculdade de Economia, 2004. Published
Book review	Ait-Bakrim, Abderrahman; Attouch, Hicham; Guerreiro, Manuela; Perez-Aranda, Javier R.. "Examining the relationship between hoteliers’ review site use intensity and hotel characteristics - Moroccan Hotels". http://hdl.handle.net/10400.1/14456.
Conference abstract	Castro Rezende, Aline; Guerreiro, Manuela; Pereira, Luis Nobre. "The role of Destination Environmental Responsibility on loyalty: understanding loyal travellers". Paper presented in IEREK’s conference on Geographic Perspectives on Climate Change Mitigation in Urban and Rural Environments, Salermo, 2024. Accepted Carla Palma; Campos, Ana Cláudia; Guerreiro, Manuela. "PLACE STORYTELLING AND EXPERIENCE DESIGN FOR SECOND CHANCE TOURISM IN DIGITAL MEDIA". Paper presented in 4th International Conference on Tourism Management and Hospitality, Vienna, 2024. Accepted Carla Palma; Campos, Ana Cláudia; Guerreiro, Manuela. "From last chance to second chance tourism: the role of digital technologies in the building of place storytelling¿". Paper presented in 4th International Conference on Tourism Management and Hospitality, Vienna, 2024. Accepted Aline Rezende; Manuela Guerreiro; Luís Nobre Pereira. "Destination Environmental Responsibility and tourist behaviour: a new approach". 2023. Guerreiro, Manuela; Patrícia Pinto; Nelson deMatos; Pereira, Luis Nobre; Sequeira, Bernardete Dias; AGAPITO, DORA; Bagheri, Fatemeh. "Destination experiential image: scale development and validation". Paper presented in 10th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, 2023. Published Bender, Ana; AGAPITO, DORA; Guerreiro, Manuela. "Destinationscape: an integrated and holistic conceptualization". Paper presented in 10th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, Rome, 2023. Published Bagheri, Fatemeh; Guerreiro, Manuela; Pinto, Patrícia; Ghaderi, Zahed. "Exploring the Role of Well-being Feeling in Tourist’s Satisfaction and Loyalty: Adopting the Authentic happiness Theory". Paper presented in 10th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, Rome, 2023. Published Martins, Rafaela; Sequeira, Bernardete; Guerreiro, Manuela. "Exploring Emotions in Tourism. A qualitative approach based on S-O-R paradigm". Paper presented in 10th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, Rome, 2023. Published Guerreiro, Manuela; Pinto, Patrícia; Ramos, Célia; Rafaela Martins; Golestaneh, Homayoun; Wikesjö, Magda. "The online destination image as portrayed by the UGC on social media and its impact on tourists’ engagement: insights from Algarve, Portugal". Paper presented in Conference 2023, Paris, 2023. Published Guerreiro, Manuela; Pinto, Patrícia; Nelson deMatos; Pereira, Luis Nobre; Sequeira, Bernardete; AGAPITO, DORA. "Destination experiential image. An exploratory contribution towards the development of a reliable and valid measurement scale". Paper presented in International Marketing Trends Conference 2023, Paris, 2023. Published Guerreiro, Manuela; Pinto, Patrícia; Renda, Ana Isabel; Pereira, Luis Nobre; Ramos, Célia; Marques, João Filipe; Lança, Milene; H. K. Lai. "Residents’ pro-tourism behaviour as a trigger for destination branding engagement: the Algarve case". Paper presented in International Marketing Trends Conference 2023, Paris, 2023. Published Sadighha, J.; Guerreiro, M. Manuela; do Valle, Patricia Oom; Campos, Ana Cláudia. Corresponding author: Sadighha, J.. "Stimulating guest participation in value co-creation: lessons learned from Portuguese hotels.". Olhão, 2022. Published Vasco Afonso; Guerreiro, Manuela; Sequeira, Bernardete. "Research-Shopping phenomenon: combination of channels and touchpoints on the Customer journey in Generation Z". Paper presented in TMS Algarve 2022, 2022. Published Meghan Claire Beevor; Guerreiro, Manuela; Campos, Ana Cláudia. "Storytelling in Heritage Tourism: An Exploration of Co-Creative Experiences from a Tourist Perspective". Paper presented in on Managing Tourism Across Continents – Tourism for a Better World (MTCON-2022), Antalya, 2022. Published Bender, Ana; AGAPITO, DORA; Guerreiro, Manuela. "Exploring the Conceptualization of Destinationscape". Paper presented in TMS Algarve 2022, 2022. Published Bender, Ana; Pinto, Patrícia; Guerreiro, Manuela. "Experiential Marketing and Its Relationship with Memory and Behavioural Intentions: An Empirical Study at A Sea and Sun Destination Using PLS-SEM Approach". Paper presented in Conference on Managing Tourism Across Continents – Tourism for a Better World (MTCON-2022), Antalya, 2022. Published Bender, Ana; Pinto, Patrícia; Guerreiro, Manuela; AGAPITO, DORA. "Experiential marketing and its relationship with memory and behavioral intentions: An empirical study at a Sea and Sun destination under Covid-19 pressure". Paper presented in International Conference on Tourism and Business ICTB, Lucerne, 2022. Published Bender, Ana; Sequeira, Bernardete; Guerreiro, Manuela; Julio Costa Mendes. "Sensory Experiences in Heritage Contexts: a qualitative approach". Paper presented in TMS Algarve 2022, Tourism and Management Studies International Conference, 2022. Published Beatriz Cartas; Guerreiro, Manuela; Ana Paula Barreira. "The wedding ceremony at the hotel: customer experience, servicescape and venue choice as shared on TripAdvisor". Paper presented in TMS Algarve 2022, Tourism and Management Studies International Conference, 2022. Published Golestaneh, Homayoun; Pinto, Patrícia; Guerreiro, Manuela. "Towards an Integrated Place Branding". Paper presented in Conference on Managing Tourism Across Continents – Tourism for a Better World (MTCON-2022), Antalya, 2022. Published Guerreiro, Manuela; Pinto, Patrícia. "The experiential image of the tourism destination: a qualitative approach with tourists in the Algarve". Paper presented in TMS Algarve 2022, Tourism and Management Studies International Conference, 2022. Published Ana Beatriz Jesus; Guerreiro, Manuela; Sequeira, Bernardete; AGAPITO, DORA; Julio Costa Mendes. "Co-creating sustainable rural tourism experiences with food & wine, local culture, landscapes, and people Slow tourism development in the countryside through residents' storytelling". Paper presented in TWINE Conference, Aveiro, 2022. Published Rafaela martins; Sequeira, Bernardete; Guerreiro, Manuela. "Exploring emotions in tourists' experiences based on cognitive appraisal theory. Insights from Algarve, Portugal". Paper presented in TMS Algarve 2022, Tourism and Management Studies International Conference, 2022. Published David Piedade; Pinto, Patrícia; Guerreiro, Manuela. "The tourists' experience and behavioural intentions in reopened tourism destinations: exploring effects of real-time emotions". Paper presented in International Conference on Tourism and Business ICTB, lucerna, 2022. Published David Piedade; Pinto, Patrícia; Guerreiro, Manuela. "The Customer Experience at the Destination and Behavioural Intentions: Exploring the Role of Tourists' Emotions". Paper presented in TMS Algarve 2022, Tourism and Management Studies International Conference, 2022. Published Pinto, Patrícia; Guerreiro, Manuela; Ana Isabel Renda; Ramos, Célia; João Filipe Marques; Pereira, Luis Nobre; Lança, Milene; H. K. Lai. "The contagious effect of Covid-19 on residents’ perceptions of tourism impacts. The case of Algarve, Portugal". Paper presented in International Conference on Tourism and Business ICTB, Lucerne, Suiça, Lucerne, 2022. Published Patrícia Ponte; Guerreiro, Manuela; Andraz, Jorge. "Community Engagement and Consumer Experience in Performing Arts: Insights from Stand-Up Comedy in Digital Platforms". Paper presented in TMS Algarve 2022, Tourism and Management Studies International Conference, 2022. Published Tatiana Simões; Pereira, Luis Nobre; Guerreiro, Manuela. "Art Infusion Effect in the Performing Arts: collaboration between the arts and brands through sponsorship". Paper presented in TMS Algarve 2022, Tourism and Management Studies International Conference, 2022. Published Clarisse Toniatti; Guerreiro, Manuela; Pereira, Luis Nobre; Viana, Carla. "Emerging Branding Trends in the Post-COVID World". Paper presented in TMS Algarve 2022, 2022. Published Wikesjö, Magda; Guerreiro, Manuela; AGAPITO, DORA; Pinto, Patrícia. "Event Experiences in Cultural Settings: Testing a Framework". Paper presented in TMS Algarve 2022, 2022. Published AGAPITO, DORA; Guerreiro, Manuela. "Slow, Sensory and Smart: A framework for designing accessible tourism experiences". Paper presented in SSAT 2021: Abstracts of the International Conference on Smart, Sustainable, Social, and Accessible Tourism, 2021. Golestaneh, Homayoun; Guerreiro, Manuela; Pinto, Patrícia; Mosaddad, Seyed Hashem. "Towards Design-Driven Place Branding". Paper presented in 5th Annual Conference of the International Place Branding Association (IPBA 2021), barcelona, 2021. Published Bender, Ana; Guerreiro, Manuela; Sequeira, Bernardete; Julio Costa Mendes. "The sensorial dimension of experiences at heritage contexts: a qualitative perspective from visitors". Paper presented in International Workshop Tourism and Hospitality Management 7th, porto, 2021. Published Bender, Ana; Guerreiro, Manuela; Pinto, Patrícia. "Experiential modules, memory and behavioural intentions: The perspective of visitors to the Algarve". Paper presented in INVTUR 2021- International Conference Tourism and the Sustainable Development Goals: From Theory to Practice, Aveiro, 2021. Published Pinto, Patrícia; Guerreiro, Manuela; Lança, Milene; Marques, João Filipe; Pereira, Luis Nobre; Ana Isabel rnda; Ramos, Célia. "Atitudes e comportamentos dos residentes em relação ao desenvolvimento sustentável do turismo no Algarve \| Residents' attitudes and behaviors towards sustainable tourism development in the Algarve". Paper presented in INVTUR 2021- International Conference Tourism and the Sustainable Development Goals: From Theory to Practice, Aveiro, 2021. Published AGAPITO, DORA; Guerreiro, Manuela. "Slow, Sensory and Smart: a framework for designing accessible tourism experiences". Paper presented in International Conference on Smart, Sustainable, Social and Accessible Tourism 2021 (SSAT21), 2021. Published Golestaneh, H.; Guerreiro, Manuela (0616-9DC2-CCD3); Patrícia Susana Lopes Guerrilha dos Santos Pinto; Mosaddad, S. H.. "On The Role of Internal Stakeholders in Place Branding". Paper presented in t-forum 2020 Global conference, Faro, 2020. Accepted Sadighha, J.; Guerreiro, Manuela; Patrícia Susana Lopes Guerrilha dos Santos Pinto. "Experiencing Value Creation/Cocreation in Tourism". Paper presented in t-forum 2020 Global conference, Faro, 2020. Accepted Ana Carolina Bender; Guerreiro, Manuela; Bernardete Dias Sequeira; Júlio da Costa Mendes. "The Hedonic Experience in Heritage Attractions: The Visitor’s Perspective". Paper presented in t-forum 2020 Global conference, Faro, 2020. Pinto, Patrícia. "Atitudes e Comportamentos dos Residentes em Relação ao Desenvolvimento Sustentável do Turismo no Algarve: Resultados Preliminares". Paper presented in Encontro Ciência 2020, lisboa, 2020. Published Pinto, Patrícia; Guerreiro, Manuela; Ana Isabel Renda; Ramos, Célia; Marques, João Filipe; Pereira, Luis Nobre; Lança, Milene; H. K. Lai. "Atitudes e Comportamentos dos Residentes em Relação ao Desenvolvimento Sustentável do Turismo no Algarve: Resultados Preliminares". Paper presented in Encontro Ciência 2020, lisboa, 2020. Published Guerreiro, Manuela; Pinto, Patrícia; Nelson deMatos; Pereira, Luis Nobre; Sequeira, Bernardete; Ramos, Célia; Carvalho, Fatima Lampreia. "Impacto das experiências turísticas na imagem do destino Algarve \| Impact of tourist experiences on the image of the Algarve destination". Paper presented in Encontro Ciência 2020, lisboa, 2020. Published Jinous Sadighha; Guerreiro, Manuela; Pinto, Patrícia. "Exploring Business logics convergences by focusing on the roles of Resource integration and Interaction". Paper presented in 3rd CREATOUR International Conference, Faro, 2019. Published Sara Schaefer; Guerreiro, Manuela; Julio Costa Mendes; Ferreira, Eugénia Maia. "Tourism destination attractiveness: Perspectives of Tourists and Residents". Paper presented in International Tourism Conference, Dubrovnik, 2019. Published Carvalho, Fatima Lampreia; Guerreiro, Manuela; Nelson deMatos. "The Zoomarine: an approach to theme park brand experience". Paper presented in ICMD 2018 - International Conference on Marketing and Design: intersections and challenges, Faro, 2018. Published Golestaneh, Homayoun; Guerreiro, Manuela; Pinto, Patrícia. "On the role of stakeholders in place-brand management". Paper presented in ICMD 2018 - International Conference on Marketing and Design: intersections and challenges, Faro, 2018. Published A. Beatriz Jesus; Julio Costa Mendes; Guerreiro, Manuela; Nelson deMatos. "Searching for New Products for Slow Tourism in Algarve". Paper presented in 2018 Global Exchange Conference, The Tourism Intelligence Forum (t-Forum), Palma de Maiorca, 2018. Published Marefatnia, Sara; Guerreiro, Manuela; Ferreira, Eugénia Maia; Nelson deMatos. "Conceptualizing Hotel Brand Experience in Hospitality Industry". Paper presented in The t-Forum 2018 Global Conference, Palma de Maiorca, 2018. Published Serajzahedi, Armita; Guerreiro, Manuela; Pinto, Patrícia; H. S. Naeini. "Toward higher education branding through service design". Paper presented in ICMD 2018 - International Conference on Marketing and Design: intersections and challenges, Faro, 2018. Published Shvedchikov, Vladislav; Guerreiro, Manuela; Lacerda, António. "Marketing and design intersections: an applied project for ICMD 2018". Paper presented in ICMD 2018 - International Conference on Marketing and Design: intersections and challenges, Faro, 2018. Published N. Camarinha; Guerreiro, Manuela; Julio Costa Mendes. "Mature Tourism Destinations Appeal – Assessing the tourism experiences (tes) realms during short – term intense experiences". Paper presented in International Conference on Diaspora Tourism - Global and National Perspectives, Zadar, 2017. Published Novik, Veranika; Pinto, Patrícia; Guerreiro, Manuela. "Attachment-Aversion Model of Consumer-Brand Relationships in a Different Cultural Background". Paper presented in II Interdisciplinarity in Social and Human Sciences International Congress, Faro, 2017. Published Roberto Pais; AGAPITO, DORA; Guerreiro, Manuela. "O papel da informação na gestão da ansiedade, satisfação e fidelização: o caso de uma clínica de imagiologia". Paper presented in XVII Congresso Nacional da ATARP, braga, 2017. Published Henriques, Cláudia; Mendes, Júlio; Guerreiro, Manuela. "A Framework to the Inventory of Culture-Based Tourism Product". Bali, 2016. Published Guerreiro, Manuela; Ana Beatriz Jesus; Julio Costa Mendes. "The residents’ perspective in re-designing the slow tourism routes: the inland in the Algarve". Paper presented in I Interdisciplinarity in Social and Human Sciences International Congress, Faro, 2016. Published Guerreiro, B.M.; Julio Costa Mendes; Patrícia Oom do Valle. "Nature-based tourism in the Algarve: A fact or a Myth?". Paper presented in I Interdisciplinarity in Social and Human Sciences International Congress, Faro, 2016. Published Ana Beatriz Jesus; Guerreiro, Manuela; Da Costa Mendes, J.; Sequeira, Bernardete. "Slow Tourism na perspetiva dos Sábios da Serra". Paper presented in IX Congresso Português de Sociologia: Portugal, Território dos Territórios, Faro, 2016. Published Paulo Lourenço; Bernardete Dias Sequeira; Julio Costa Mendes; Guerreiro, Manuela. "Perceções sobre o Cante Alentejano e o Turismo no Alentejo". Paper presented in II Conferência Internacional de Turismo & História, Faro, 2016. Published Julio Costa Mendes; Guerreiro, Manuela; J. Câncio. "Integrated Approach for Sustainable Management of Cultural Heritage". Paper presented in Tourism Destinations, International Tourism Conference “Promoting cultural & heritage tourism”, bali, 2016. Published Novik, Veranika; Guerreiro, Manuela; Pinto, Patrícia. "The Impact of Gender Differences on Consumer-Brand Relationships". Paper presented in 4th International Conference on Contemporary Marketing Issues, Heraklion, 2016. Published
Conference paper	Christina Susanne Muhs; Manuela Guerreiro; Mélanie Carvalho Neves; Laura Engel; Leandro Fernandes Cardoso. "Green Marketing: A Case Study of the Outdoor Apparel Brand Patagonia". Paper presented in XIV International Congress on Teaching Cases Related to Public and Nonprofit Marketing, Faro, 2022. Published Golestaneh, Homayoun; Pinto, Patrícia; Guerreiro, Manuela. Corresponding author: Golestaneh, Homayoun. "Towards an Integrated Place Branding Framework". Paper presented in The Conference on Managing Tourism Across Continents (MTCON¿22), Antalya, 2022. Accepted Bender, Ana; Lança, Milene; Guerreiro, Manuela; Pinto, Patrícia. "Módulos Experienciais, Memória e Intenções Comportamentais: A Perspectiva dos Turistas no Algarve \| Experiential Modules, Memory and Behavioral Intentions: The Perspective of Tourists in the Algarve". Paper presented in XIX Seminário ANPTUR de Recife, Brasil, Recife, 2022. Published Golestaneh, Homayoun; Guerreiro, Manuela; Pinto, Patrícia; Maosaddad, Seyed Hashem. "Towards design-driven place branding". Paper presented in 5th Annual Conference of the International Place Branding Association, Barcelona, 2021. Published Golestaneh, Homayoun; Guerreiro, Manuela; Pinto, Patrícia. "Asgard Isn¿t a Place, It¿s a People: Towards a model of human-centred place branding". Paper presented in The 4th Annual Conference of the International Place Branding Association, Volos, 2019. Published Bender, Ana; Guerreiro, Manuela; Julio Costa Mendes; Nelson deMatos. "A dimensão sensorial das experiências em contextos patrimoniais". Paper presented in III Conferencia Internacional de Turismo & História – Património da humanidade no espaço Ibero-Americano: Desafios futuros no seu Planeamento e Gestão, 2019. Published Golestaneh, Homayoun; Guerreiro, Manuela; Pinto, Patrícia; Mosaddad, Seyed Hashem. "On the role of stakeholders in place-brand management". Paper presented in 1st International Conference on Marketing and Design (ICMD): Intersections and Challenges, Faro, 2018. Published Liliana Alves; Guerreiro, Manuela; Julio Costa Mendes; Pereira. "From Place Identity to Place Branding in Emerging Tourism Destination". Paper presented in Proceedings of the International Conference on Emerging Tourism Destinations: Challenges and Opportunities, 2016. Published Guerreiro, Manuela; Julio Costa Mendes; João Albino Silva; Pereira. "The Role of Branding In Emerging Tourism Destinations". Paper presented in Proceedings of the International Conference on Emerging Tourism Destinations: Challenges and Opportunities, 2016. Published Julio Costa Mendes; Lança, Milene; Guerreiro, Manuela. "An overview of quality management for tourism destinations: application of the EFQM excellence model". Paper presented in International Conference on Business, Information, and Tourism, 2016. Published Julio Costa Mendes; Guerreiro, Manuela; J C Freitas. "Developing Operational Strategies For Sustainable Emerging Tourism Destinations". Paper presented in International Conference on Emerging Tourism Destinations: Challenges and Opportunities, 2016. Published Julio Costa Mendes; Guerreiro, Manuela; Nelson deMatos. "Monitoring the Quality of Tourism Experiences.". Paper presented in The 12th Biennial Conference of Hospitality and Tourism Industry in Asia -A New Approach to Wonderful Tourism (Sustainable, Responsible & Quality Tourism),, 2016. Published Julio Costa Mendes; Guerreiro, Manuela; Renda, Ana Isabel; A. Pereira. "Slow Marketing For Slow Tourism". Paper presented in International Conference on Emerging Tourism Destinations: Challenges and Opportunities, 2016. Published Guerreiro, Manuela. "Branding a destination: facts and myths!". Paper presented in International Conference on Economics, Finance & Management Sciences, 2014. Published Guerreiro, Manuela. "Turismo Cultural em Análise. Contributos Metodológicos para a inventariação de Recursos Turísticos de Base Cultural". Paper presented in TMA Algarve, 2014. Published Guerreiro, Manuela; Fortuna, Carlos; Julio Costa Mendes. "O Turista como co-produtor da experiencia turística: o caso de uma capital europeia da cultura". Paper presented in XVII Congresso Internacional AECIT, 2012. Published Mendes, Júlio; Pereira, Luis Nobre; Manuela Guerreiro, Maria. "Measuring Tourists Happiness: the case of the Algarve". 2010. Guerreiro, Manuela; Patrícia Oom do Valle; Julio Costa Mendes. "In Search of Sustainable Cultural Events Based on Marketing Segmentation: The case of Faro Capital of Culture". Paper presented in Conference Cities as Creative Spaces for Cultural Tourism Conference, 2009. Published Guerreiro, Manuela; Patrícia Oom do Valle; Julio Costa Mendes. "A Staged Authenticity: What Motivates Visitors of a Medieval Faire?,". Paper presented in Conference Cities as Creative Spaces for Cultural Tourism Conference, 2009. Published Julio Costa Mendes; Guerreiro, Manuela; Susana Cabaço. "Live to Ride, Ride to Live: the Impacts of a Motorbike Concentration and the Interaction with the Local Community". Paper presented in International Conference on Festivals & Events Research, 2009. Published Julio Costa Mendes; João Albino Silva; Guerreiro, Manuela; Patrícia Oom do Valle. "Monitoring Cultural Events: The Case of Faro 2005 National Capital of Culture". Paper presented in International Conference on Festivals & Events Research, 2009. Published Guerreiro, Manuela; Patrícia Oom do Valle; Julio Costa Mendes. "Algarve Image versus Allgarve Image: The Tourist Perspective". Paper presented in Conference Cultural and Event Tourism: Issues & Debates, 2008. Published Julio Costa Mendes; Patrícia Oom do Valle; Guerreiro, Manuela. "Destination Image and Events Image: A Structural Model for the Algarve Case". Paper presented in Conference Cultural and Event Tourism: Issues & Debates, 2008. Published Patrícia Oom do Valle; Julio Costa Mendes; Guerreiro, Manuela; João Albino Silva. "The Cultural Offer as a Tourist Product in Coastal Destinations: The Case of Algarve, Portugal". Paper presented in Conference Cultural and Event Tourism: Issues & Debates, 2008. Published Patrícia Oom do Valle; Guerreiro, Manuela; Julio Costa Mendes; João Albino Silva; Fortuna, Carlos. "Públicos de Grandes Espectáculos Culturais: Uma Análise Categórica de Segmentos de Mercado". Paper presented in XIII Jornadas de Classificação e Análise de Dados (JOCLAD-2006), 2006. Published Julio Costa Mendes; Guerreiro, Manuela. "Gerir a Comunicação e a Imagem num Hospital Público". Paper presented in 2º Encontro Moderna Gestão Pública - Dos meios aos Resultados, 2000. Published
Edited book	Noel Scott; Guerreiro, Manuela; Pinto, Patrícia. Managing Destinations: From Theories to Practices. Collection Bridging theory and practice. Emerald. 2024. In press • Editor Julio Costa Mendes; Guerreiro, Manuela; Nelson deMatos; Pinto, Patrícia. Marketing, Creativity and Experiential Design. Portugal: Cambridge Scholars Publishing, UK. 2021. Published
Encyclopedia entry	Guerreiro, Manuela. "Creative work". In Encyclopedia of Tourism, edited by Jafari, Jafar. Routledge, 2015. Published
Journal article	Bender, Ana; Lança, Milene; Guerreiro, Manuela; Pinto, Patrícia. "Módulos Experienciais, Memória e Intenções Comportamentais: a perspectiva dos turistas no Algarve, Portugal". Revista Turismo em Análise 33 3 (2024): 73-93. http://dx.doi.org/10.11606/issn.1984-4867.v33i3p73-93. Published • 10.11606/issn.1984-4867.v33i3p73-93 Patrícia Susana Lopes Guerrilha dos Santos Pinto; Guerreiro, M. Manuela; Renda, Ana Isabel; Ramos, Célia; Marques, João Filipe; Pereira, Luis Nobre; Lança, Milene; Lai, H K.. "Residents’ pro-tourism behaviour as a trigger for destination branding engagement: the Algarve case". Tourism & Management Studies Journal (2024): Under revision Ana Bender; Manuela Guerreiro; Dora Agapito; Bernardete Dias Sequeira; Júlio Mendes. "Sensory experiences in heritage contexts: A qualitative approach". European Journal of Tourism Research (2023): https://doi.org/10.54055/ejtr.v36i.3060. 10.54055/ejtr.v36i.3060 Bagheri, Fatemeh; Guerreiro, Manuela; Pinto, Patrícia; Ghaderi, Zahed. "From Tourist Experience to Satisfaction and Loyalty: Exploring the Role of a Sense of Well-Being". Journal of Travel Research 29 (2023): http://dx.doi.org/10.1177/00472875231201509. Published • 10.1177/00472875231201509 Gustavo Quiroga Souki; Alessandro Silva de Oliveira; Marco Túlio Correa Barcelos; Maria Manuela Martins Guerreiro; Júlio da Costa Mendes; Luiz Rodrigo Cunha Moura. "Does guests-perceived value for money affect WOM and eWOM? The impact of consumer engagement on SNS on eWOM". The TQM Journal (2023): https://doi.org/10.1108/TQM-03-2023-0088. 10.1108/TQM-03-2023-0088 Toniatti, CA; Guerreiro, Manuela; Viana, Carla; Pereira, LN. "Emerging Branding Trends in the Post-COVID World". Journal of Tourism, Sustainability and Well-being 12 2 (2023): 100-115. https://doi.org/10.34623/qstn-4p54. Published Ana Cláudia Campos; Maria Manuela Guerreiro; Meghan C. Beevor. "Storytelling in heritage tourism: an exploration of co-creative experiences from a tourist perspective". Museum Management and Curatorship (2023): https://doi.org/10.1080/09647775.2023.2230194. 10.1080/09647775.2023.2230194 Agapito, Dora Lúcia Miguel; Pereira, LN; Guerreiro, Manuela; Ayala, C.. "Paccari: Uma abordagem de gestão de marketing sustentável \| Paccari: A sustainable marketing management approach". Casos de Marketing Público e Não Lucrativo 10 4 (2023): 30-45. https://casos-aimpn.org/index.php/casos/article/view/295. Published Guerreiro, Manuela; Patrícia Susana Lopes Guerrilha dos Santos Pinto; Matos, Nelson; Bagheri, Fatemeh; Pereira, Luis Nobre; Sequeira, Bernardete; Ramos, Célia; et al. "The online destination image as portrayed by the UGC on social media and its impacts on Tourists’ Engagement". Tourism Management Studies (2023): Submitted Gustavo Quiroga Souki; Alessandro Silva de Oliveira; Maria Manuela Martins Guerreiro; Júlio da Costa Mendes; Luiz Rodrigo Cunha Moura. "Do memorable restaurant experiences affect eWOM? The moderating effect of consumers' behavioural engagement on social networking sites". The TQM Journal (2022): https://doi.org/10.1108/TQM-06-2022-0200. 10.1108/TQM-06-2022-0200 Jörg Henseler; Manuela Guerreiro; Nelson de Matos. "The interplay of marketing and design". Review of Managerial Science (2021): https://doi.org/10.1007/s11846-021-00470-z. 10.1007/s11846-021-00470-z Golestaneh, Homayoun; Guerreiro, Manuela; Pinto, Patrícia; Mosaddad, Seyed Hashem. "On the role of internal stakeholders in place branding". Journal of Place Management and Development 15 2 (2021): 202-228. http://dx.doi.org/10.1108/jpmd-05-2020-0041. Published • 10.1108/jpmd-05-2020-0041 Perez-Aranda, J.; Guerreiro, Manuela; Da Costa Mendes, J.. "Drivers of e-WOM intensity: differences between hoteliers’ perception and real reviews". European Journal of Tourism Research 27 (2021): 1-23. https://ejtr.vumk.eu/index.php/about/article/view/2138/463. Open access • Published Bender, Ana Carolina; Guerreiro, Manuela; Sequeira, Bernardete; Mendes, Júlio. "Hedonic experiences at heritage attractions: the visitor¿s perspective". (2021): http://hdl.handle.net/10400.1/18544. 10.1108/IJCTHR-12-2020-0297 Bernardo, Edgar; Agapito, Dora; Guerreiro, Manuela. "Destination Foodscape ¿ A Holistic Conceptual Framework". (2021): https://www.jsod-cieo.net/journal-tsw/index.php/jtsw/article/view/296. Guerreiro, Manuela; Mendes, Júlio; Fortuna, Carlos; Pinto, Patrícia. "The dynamic nature of the city image". Tourism 68 1 (2020): 83-99. http://dx.doi.org/10.37741/t.68.1.7. Open access • Published • 10.37741/t.68.1.7 Henseler, Jörg; Guerreiro, Manuela. "Design and marketing Intersections and challenges". Creativity and Innovation Management (2020): http://hdl.handle.net/10362/109145. Published • https://doi.org/10.1111/caim.12412 Fatima Lampreia Carvalho; Manuela Guerreiro; Nelson Matos. "Overtourism". Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry (2020): https://publons.com/publon/32172902/. 10.4018/978-1-7998-2224-0.CH002 Abderrahman Ait-Bakrim; Hicham Attouch; Manuela Guerreiro; Javier R. Perez-Aranda. "Examining the Relationship between Hoteliers’ Review Site Use Intensity and Hotel Characteristics - Moroccan Hotels". JSOD 7 3 (2019): https://doaj.org/article/789a1b2cf7444aceaad6e53fbc824c79. Published Manuela Guerreiro, Maria; Henriques, Cláudia; Mendes, Júlio. "Cultural and creative tourism: the case of ‘Celebrations’ in the Algarve Region". (2019): http://hdl.handle.net/10400.1/14447. Guerreiro, C; Viegas, Margarida; Guerreiro, Manuela. "Social networks and digital influencers: their role In customer decision journey in tourism". (2019): http://hdl.handle.net/10400.1/14457. Maria Manuela Guerreiro; Cláudia Henriques; Júlio Mendes. "CULTURAL AND CREATIVE TOURISM: THE CASE OF ‘CELEBRATIONS’ IN THE ALGARVE REGION". (2019): https://doaj.org/article/2d0e393669c840b0bc5abf4cd654efcf. Cátia Guerreiro; Margarida Viegas; Manuela Guerreiro. "Social Networks and Digital Influencers: Their Role in Customer Decision Journey in Tourism". (2019): https://doaj.org/article/85e24807ee3d4331a3f3a6620d1b0755. Joana Gonçalves; Manuela Guerreiro; Júlio Mendes; Luís Nobre Pereira. "EVENTS BRAND PERSONALITY: INSIGHTS FROM MUSIC FESTIVALS IN PORTUGAL". (2018): https://doaj.org/article/aea675ab5c7d4739a0630ec50915dc00. Perez-Aranda, J.; Guerreiro, Manuela; Mendes, Júlio da Costa. "Predictors of positive reviews on hotels: hoteliers' perception". Online Information Review 42 2 (2018): Published Cláudia Henriques; Manuela Guerreiro; Júlio Mendes. "A Framework to The Inventory of Cuture-based Tourism Products". (2017): https://doi.org/10.24922/eot.v4i1.30163. 10.24922/eot.v4i1.30163 Novik, Veranika; Patrícia Valle, Patrícia Oom do Valle; Manuela Guerreiro, Maria. "Analysis of the attachment-aversion model of consumer-brand relationships in a different cultural background". (2017): http://hdl.handle.net/10400.1/13303. Veranika Novik; Patrícia Pinto; Manuela Guerreiro. "Analysis of the Attachment-Aversion Model of Consumer-brand Relationships in a Different Cultural Background". (2017): https://doaj.org/article/eacda4d68e2d44cb8350105ccd795bf2. Joana Teresa Santos; Patrícia Susana Lopes Guerrilha dos Santos Pinto; Manuela Guerreiro. "O contributo da experiência gastronómica para o enriquecimento da experiência turística. Perspetivas de um estudo no Algarve, Portugal". (2016): https://doi.org/10.14210/rtva.v18n3.p498-527. 10.14210/rtva.v18n3.p498-527 Júlio da Costa Mendes; Maria Manuela Guerreiro. "Segmentação de destinos turísticos: dos processos às estruturas". (2016): https://doaj.org/article/8867264ccc464a0fbdd9c57e7a419fd1. Mendes, Júlio; Manuela Guerreiro, Maria; Matos, Nelson. "Monitoring the quality of tourism experience". (2016): http://hdl.handle.net/10400.1/9716. Manuela Guerreiro; Patrícia Pinto; Júlio Mendes. "Nature-based tourism in the Algarve: A fact or a myth?". (2016): https://doaj.org/article/465da96d40174e01b82aa54258d406e9. Julio Costa Mendes; Guerreiro, Manuela; J Câncio. "Integrated Approach for Sustainable Management of Cultural Heritage in Tourism Destinations". International Tourism Conference “Promoting cultural & heritage tourism” (2016): Maria Manuela Guerreiro. "O Papel da Cultura na Gestão da Marca das Cidades". (2015): https://doaj.org/article/e50c24eb2ee046aa9598bee0df5a1cbf. Manuela Guerreiro; Dora Agapito; Matej Pech. "Exploring the Personality Traits of Portugal as a Tourist Destination: Perspective of the Czech Market". (2015): https://doaj.org/article/efb09f82f4a84439bae482e920effa71. Bettoni, Eduardo Michelotti. "Segmentação de destinos turísticos: dos processos às estruturas". Revista Iberoamericana de Turismo 4 2 (2015): 85-98. http://dx.doi.org/10.5380/tes.v2i1.14304. Published • 10.5380/tes.v2i1.14304 Guerreiro, Manuela. "Are myths and legends used in tourism Communication as a resource? The case of Algarve online brochures". Enlightening Tourism. A Pathmaking Journal 5 1 (2015): Open access • Published Mendes, Júlio da Costa; Henriques, Cláudia; Guerreiro, Manuela. "Dos recursos às temáticas culturais na gestão do turismo cultural no Algarve". 4 (2015): 31-49. ijosmt.com/index.php/ijosmt/article/download/51/53. Published Taisiya Chaykina; Manuela Guerreiro; Júlio Mendes. "Destination Brand Personality of Portugal for the Russian-Speaking Market". (2014): https://doaj.org/article/f1a4dbb86d0d42a38f9da603c460d8cf. Iolanda Márcia Barbeitos; Patrícia Oom do Valle; Manuela Guerreiro; Júlio Mendes. "Visitors’ Motivations, Satisfaction and Loyalty Towards Castro Marim Medieval Fair". (2014): https://doaj.org/article/1dc1b58952b4495ea20f22c8ae3df41d. Guerreiro, Manuela. "Experiencing the Tourist City. The European Capital of Culture in Re-Designing City Route". Journal of Spatial and Organizational Dynamics 2 4 (2014): Open access Manuela Guerreiro; Júlio Mendes. "Experiencing the Tourist City. The European Capital of Culture in Re-Designing City Routes". (2014): https://doaj.org/article/8a6c70aeb974485a9f57b82b311c3284. do Valle, P.O.; Mendes, J.; Guerreiro, M.. "Residents' Participation in Events, Events Image, and Destination Image: A Correspondence Analysis". Journal of Travel and Tourism Marketing 29 7 (2012): 647-664. http://www.scopus.com/inward/record.url?eid=2-s2.0-84867855924&partnerID=MN8TOARS. 10.1080/10548408.2012.720151 Mendes, J.; Valle, P.O.D.; Guerreiro, M.. "Destination image and events: A structural model for the Algarve case". Journal of Hospitality Marketing and Management 20 3-4 (2011): 366-384. http://www.scopus.com/inward/record.url?eid=2-s2.0-79957446947&partnerID=MN8TOARS. 10.1080/19368623.2011.562424 do Valle, P.O.; Mendes, J.; Guerreiro, M.; Silva, J.A.. "Can welcoming residents increase tourist satisfaction?". Anatolia 22 2 (2011): 260-277. http://www.scopus.com/inward/record.url?eid=2-s2.0-84868088226&partnerID=MN8TOARS. 10.1080/13032917.2011.593915 Julio Costa Mendes; Manuela Guerreiro; Cristina B. Cavalcanti Martins. "TURISMO E EXPERIENCIA: OS SAFARIS NO ALGARVE". (2011): https://doaj.org/article/9f6817a9f6c2474281deacf47c245ed2. Pinto, Patrícia; Manuela Guerreiro, Maria; Mendes, Júlio; Silva, João Albino. "The cultural offer as a tourist product in coastal destinations: The case of Algarve, Portugal". (2011): http://hdl.handle.net/10400.1/4487. Manuela Guerreiro, Maria; Pinto, Patrícia; Mendes, Júlio. "Allgarve events: Implications for the Algarve image". (2011): http://hdl.handle.net/10400.1/4516. Guerreiro, M.; Do Valle, P.O.; Mendes, J.. "Allgarve events: Implications for the Algarve image". Tourism 59 2 (2011): 183-202. http://www.scopus.com/inward/record.url?eid=2-s2.0-80051701846&partnerID=MN8TOARS. Do Valle, P.O.; Guerreiro, M.; Mendes, J.; Silva, J.A.. "The cultural offer as a tourist product in coastal destinations: The case of Algarve, Portugal". Tourism and Hospitality Research 11 4 (2011): 233-247. http://www.scopus.com/inward/record.url?eid=2-s2.0-84856325448&partnerID=MN8TOARS. 10.1177/1467358411420623 Maria Manuela Guerreiro; Júlio da Costa Mendes; Patrícia Oom do Valle; João Albino Silva. "Análise da Satisfação dos Residentes com o Turismo: o caso de uma área-destino no Algarve, Portugal". (2010): https://doaj.org/article/b2938ff1bd9b4e91a6263534cdff8f95. Patricia Oom do Valle; Júlio Mendes; Manuela Guerreiro. "Sustainable Cultural Events Based on Marketing Segmentation: The Case of Faro Capital of Culture". (2010): https://doaj.org/article/f6bf86b4f06f414289a1dc5e28a1dd99. Mendes, Júlio; Pinto, Patrícia; Manuela Guerreiro, Maria; Silva, João Albino. "The tourist experience: Exploring the relationship between tourist satisfaction and destination loyalty". (2010): http://hdl.handle.net/10400.1/4517. Da Costa Mendes, J.; Do Valle, P.O.; Guerreiro, M.M.; Silva, J.A.. "The tourist experience: Exploring the relationship between tourist satisfaction and destination loyalty". Tourism 58 2 (2010): 111-126. http://www.scopus.com/inward/record.url?eid=2-s2.0-77956693158&partnerID=MN8TOARS. Julio Costa Mendes; do Valle, Patricia Oom; João Albino Silva; Guerreiro, M. Manuela. "Tourist Satisfaction and Destination Loyalty intention: A Structural and Categorical Analysis". International Journal of Business Science and Applied Management 1 1 (2006): 25-44. Published Fortuna, Carlos; Guerreiro, Manuela. "Cidade Histórica: Globalização e desafios do turismo". Territórios do Turismo 2 (2005): 8-24. Published
Journal issue	Golestaneh, Homayoun; Guerreiro, M. Manuela; H. S. Naeini. "Destination branding: an interdisciplinary overview". Journal of Spatial and Organizational Dynamics 11 2 (2023): Published • Invited editor João Albino Silva; Guerreiro, Manuela; Sequeira, Bernardete. "New challenges in tourism management: qualitative and exploratory approaches". Journal of Spatial and Organizational Dynamics 9 1 (2021): Published • Invited editor Henseler, Jörg; Guerreiro, M. Manuela. "Marketing and Design: Intersections and Challenges". Review of Managerial Science (2020): Published • Invited editor Lacerda, A.; Guerreiro, Manuela; Henseler, Jörg. "Design and marketing: Intersections and challenges - call for papers Special Issue". Creativity and Innovation Management (2019): https://web.archive.org/web/20240102085505/https://wol-prod-cdn.literatumonline.com/pb-assets/assets/14678691/cfp_ICMD_conference-Henselerfinal-v2-1533641996760.pdf. Published • Invited editor Guerreiro, Manuela. "Insights of User Generated Content in Tourism". Journal of Spatial and Organizational Dynamics 7 3 (2019): Published • Coeditor Nelson deMatos; Guerreiro, Manuela; Mendes, Júlio da Costa; Sequeira, Bernardete. "Marketing and Tourism". 6 3 (2018): https://www.jsod-cieo.net/journal/index.php/jsod/issue/view/23. Published Mónica Pons; AGAPITO, DORA; Guerreiro, Manuela. "Cadernos de COMUNICAÇÃO". Cadernos de COMUNICAÇÃO (2016): Published • Invited editor Patrícia Oom do Valle; Julio Costa Mendes; Guerreiro, M. Manuela. "Tourism and Places: New Approaches II". Journal of Spatial and Organizational Dynamics (2014): Published • Invited editor
Report	Guerreiro, Manuela. 2015. Desenvolvimento de um Modelo de Referência para a Gestão da Qualidade nos Destinos Portugueses e Brasileiros.
Thesis / Dissertation	"Destination image for tourism marketing: State-of-the-art and directions for future research". PhD, 2024. Guerreiro, Maria Manuela. "Um contributo para o estudo da imagem das cidades enquanto destinos turísticos: o caso das cidades capitais europeias da cultura em 2010". PhD, 2012. http://hdl.handle.net/10400.1/3417. Guerreiro, Manuela. "Cidade, património e marketing: gestão estratégica da imagem da cidade de Silves". Master, 2003. http://hdl.handle.net/10400.1/1718.

Activities

Supervision

	Thesis Title Role	Degree Subject (Type) Institution / Organization
2022 - Current	The impact of destination environmental responsibility on tourist behavior and its effects on Loyalty. Doutoramento em Turismo Supervisor	Tourism (PhD) Universidade do Algarve - Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2022 - Current	Slow events and sustainable destination development: The perspective of Ameixial Walking Festival attendees Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2022 - Current	Internet Celebrities’ endorsement: The celebrity-user gender congruence in the case of Portuguese Fashion Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2021 - Current	Destinationscape: Developing a Scale and Testing a Framework Supervisor	Tourism (PhD) Universidade do Algarve - Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2021 - Current	Event Experiences In Cultural Settings: Testing A Framework Supervisor	Economics and Management Science (PhD) Universidade do Algarve - Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2021 - Current	Role and effectiveness of digital content marketing in Business-to-business: insights from small and medium-sized Enterprises Supervisor	Economics and Management Sciences (PhD) Universidade do Algarve - Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2021 - Current	Comunicação de Ciência: um estágio no Centro de Investigação em Turismo, Sustentabilidade e Bem-estar Supervisor	Gestão de Marketing (Master) Universidade do Algarve - Faculdade de Economia, Portugal
2020 - Current	Customer value co-creation journey in hotels: customer perception and behaviour toward value co-creation Supervisor	Ciências Económicas e Empresariais (PhD) Universidade do Algarve - Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2019 - Current	A DIMENSÃO SENSORIAL DAS EXPERIÊNCIAS: UMA ABORDAGEM QUALITATIVA EM CONTEXTOS PATRIMONIAIS Supervisor	Gestão de Marketing (Master) Universidade do Algarve, Portugal
2019 - Current	IMAGEM DO DESTINO TURÍSTICO ALGARVE NO INSTAGRAM COMPARAÇÃO ENTRE A IMAGEM PROJETADA E PERCEBIDA ONLINE – ANÁLISE PICTÓRICA Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2019 - Current	As relações com as marcas nas fases adiantadas da vida Supervisor	Gestão de Marketing (Master)
2019 - Current	Relatos de um estágio realizado em marketing de eventos num hotel à beira-mar Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2019 - Current	Mapping Customer Experience Tips: Insights from Online Museum Reviews Supervisor	Gestão de Organizações Turísticas (Master) Universidade do Algarve - Faculdade de Economia, Portugal
2019 - Current	Customer perceptions, experiences and emotionsregarding the budget accommodation: Insights from a hostel in Algarve. Mestrado em Tourism Organizations Management Supervisor	Gestão de Organizações Turísticas (Master) Universidade do Algarve - Faculdade de Economia, Portugal
2017 - Current	Conceptualizing and measuring immersive brand experience Co-supervisor	Administração e Gestão da Saúde (PhD) Universidade de Lisboa Instituto Superior de Ciências Sociais e Políticas, Portugal
2017 - Current	Fan engagement in social media: A comparison between Iranians and Portuguese in Instagram Supervisor	Ciências Econmómicas e Empresariais (PhD) Universidade do Algarve Faculdade de Economia, Portugal
2016 - Current	Exploring Perceived Brand Globalness vs. Perceived Brand Localness. A case in the Algarve Supervisor	Gestão (PhD)
2012 - Current	GESTÃO DO TURISMO EM PATRIMÔNIO MUNDIAL: ANÁLISE DOS STAKEHOLDERS EM SÃO LUÍS -BR Supervisor	Turismo (PhD)
2022 - 2023/12/02	Contrasting Artisans and Designers’ Perceptions of Product Design: Case Study of TASA Supervisor	Mestrado em Gestão de Marketing (Master) Universidade do Algarve - Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2022 - 2023	PLACE STORYTELLING E DESENHO DE EXPERIÊNCIAS PARA SECOND CHANCE TOURISM EM MEIOS DIGITAIS Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2022 - 2023	MARKETING E COMUNICAÇÃO DE EVENTOS. Um estudo de caso do Algarve Tech Hub (ATH) Summit 2023 Supervisor	Gestão de Marketing (Master) Universidade do Algarve - Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2022 - 2023	COMPORTAMENTOS PRÓ-TURISMO DOS RESIDENTES E PERFIS DE EMBAIXADORES DA MARCA DO DESTINO: O CASO DO ALGARVE Supervisor	Gestão de Marketing (Master) Universidade do Algarve - Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2022 - 2023	Exploring emotions in tourists’ experiences based on cognitive appraisal theory: Insights from Algarve, Portugal Supervisor	Gestão de Marketing (Master) Universidade do Algarve - Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2022 - 2023	Social media content engagement in wine tourism. Insights from Instagram Supervisor	Management (Master) Universidade do Algarve - Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2022 - 2023	Satisfação e a lealdade ao destino na perspetiva do mercado britânico no Algarve Supervisor	Gestão de Marketing (Master) Universidade do Algarve - Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2022 - 2023	comunicação omnichannel: relatos de um estágio no designer outlet algarve Supervisor	Gestão de Marketing (Master) Universidade do Algarve - Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2021 - 2023	Green banking awareness and its association with green attitude, green trust and green loyalty Supervisor	Gestão de Marketing (Master) Universidade do Algarve - Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2021 - 2023	A importância do SEO para as organizações: proposta de um manual de apoio Supervisor	Gestão de Marketing (Master) Universidade do Algarve - Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2020 - 2023	A Experiência de Passeios Marítimo-Turísticos e Atitudes Pró-ambientais dos Visitantes. Análise Comparativa entre Época Alta e Época Baixa no Algarve Supervisor	Tourism (PhD) Universidade do Algarve - Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2020 - 2023	A Experiência de Passeios Marítimo-Turísticos e Atitudes Pró-Ambientais dos Visitantes. Análise Comparativa entre Época Alta e Época Baixa no Algarve \| The Experience of Maritime Tours and Pro-Friendly Attitudes Visitors' Environmental Protection. Comparative Analysis between High Season and Low Season in the Algarve Supervisor	Tourism (PhD) Universidade do Algarve Faculdade de Economia, Portugal
2021 - 2022	projected and perceived image: a study of the Walt Disney company parks and resorts Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2021 - 2022	Destination image, tourist satisfaction and destination loyalty: a case of Cross River State, Nigeria Supervisor	Management (Master) Universidade do Algarve - Faculdade de Economia, Portugal
2020 - 2022	efeitos da COVID-19 no marketing de museus de pequena escala Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2020 - 2022	Emerging branding trend in the post-COVID world Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2020 - 2022	The customer experience at the destination and behavioural intentions: exploring the role of tourists’ emotions Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2020 - 2022	Experiência de consumo online: um olhar sobre as artes de palco Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2020 - 2022	Experiência e intenções comportamentais online em plataformas digitais de comédia Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2020 - 2022	“Art infusion effect” nas artes de palco: colaboração entre artes e marcas através do patrocínio Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2020 - 2021	Storytelling in heritage tourism: An exploration of co-creative experiences from a tourist perspective Supervisor	Management (Master) Universidade do Algarve - Faculdade de Economia, Portugal
2019 - 2021	Research-Shopper Phenomenon: Combinations of Channels and Touchpoints on the Customer Journey in Generation Z Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2019 - 2021	Relatos de um Estágio na Solos Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2018 - 2021	Human-centered Place Branding Supervisor	Gestão (PhD) Universidade do Algarve Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2018 - 2021	Toward an Holistic Higher Education Branding Supervisor	Economics and Management Sciences (PhD) Universidade do Algarve - Faculdade de Economia, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2020 - 2020	A DIMENSÃO SENSORIAL DAS EXPERIÊNCIAS: UMA ABORDAGEM QUALITATIVA EM CONTEXTOS PATRIMONIAIS Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2020 - 2020	SOCIAL NETWORKS AND DIGITAL INFLUENCERS: THEIR ROLE IN CUSTOMER DECISION JOURNEY IN TOURISM Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2020 - 2020	MARKETING DIGITAL: GUIA PRÁTICO DE APOIO À GESTÃO Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2019 - 2020	SOCIAL NETWORKS AND DIGITAL INFLUENCERS: THEIR ROLE IN CUSTOMER DECISION JOURNEY IN TOURISM Supervisor	Marketing Management (Master) Universidade do Algarve, Portugal
2018 - 2020	Comunicação Integrada de Eventos em Resort Turístico Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2019 - 2019	Relatos de um estágio na Solution Ozone Supervisor	Marketing Management (Master)
2019 - 2019	AS EXPERIÊNCIAS DE CONSUMO EM SHOPPING Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2019 - 2019	Análise da relação entre a Gestão de plataformas de social media e o eWOM. Uma perspetiva de gestores hoteleiros em Portugal Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2019 - 2019	UM ESTUDO SOBRE A ATRATIVIDADE DA COMPRA ONLINE E DO SERVIÇO DRIVE- HIPERMERCADO JUMBO DE PORTIMÃO Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2019 - 2019	A JOURNEY FROM CUSTOMER VALUE PROPOSITION TO VALUE COCREATION Co-supervisor	Ciências Económicas e Empresariais (PhD) Universidade do Algarve Faculdade de Economia, Portugal
2019 - 2019	RELATOS DE UM ESTÁGIO NA SOLUTION OZONE Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2019 - 2019	Marketing and design intersections: an applied project for ICMD 2018 - International Conference on Marketing and Design" Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2019 - 2019	AS EXPERIÊNCIAS DE CONSUMO EM SHOPPING Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2019 - 2019	Estudo dos públicos em equipamentos culturais e seu potencial turístico Co-supervisor	Turismo (Master) Universidade do Algarve Escola Superior de Gestão Hotelaria e Turismo, Portugal
2018 - 2019	ESTUDO DOS PÚBLICOS DE EQUIPAMENTOS CULTURAIS E SEU POTENCIAL TURÍSTICO Supervisor	Tourism (Master) Universidade do Algarve, Portugal
2018 - 2019	Development of project with marketing and design intersections for “International Conference on Design Management: A Trans-disciplinary Approach Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2018 - 2019	ANÁLISE DA RELAÇÃO ENTRE A GESTÃO DE PLATAFORMAS DE SOCIAL MEDIA E O eWOM. UMA PERSPETIVA DE GESTORES HOTELEIROS EM PORTUGAL Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2018 - 2018	Toward Appropriate Higher Education Branding: To Educate, Train and Satisfy Co-supervisor	Gestão (PhD) Universidade do Algarve Faculdade de Economia, Portugal
2018 - 2018	A EXPERIÊNCIA DE PASSEIOS MARÍTIMO-TURISTICOS E ATITUDES PRÓ-AMBIENTAIS DOS VISITANTES:ANÁLISE COMPARATIVA ENTRE ÉPOCA ALTA E ÉPOCA BAIXA NO ALGARVE Co-supervisor	Turismo (PhD) Universidade do Algarve Faculdade de Economia, Portugal
2018 - 2018	HOW EVENTS CAN INFLUENCE IN THE CUSTOMER EXPERIENCE AT OUT OF THE BLUE HOSTEL: AN INTERNSHIP STORYTELLING Supervisor	Gestão de Organizações Turísticas (Master) Universidade do Algarve Faculdade de Economia, Portugal
2018 - 2018	Defining marketing-as-practice and identifying marketing tools used by practitioners in the Algarve Co-supervisor	Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2017 - 2017	As relações attachment-aversion no caso de marcas de distribuidor. uma perspetiva de estudantes universitários Supervisor	Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2017 - 2017	Traços salientes da personalidade da marca de Cabo Verde enquanto destino turístico: a perspetiva de agentes de viagens e operadores turísticos Supervisor	Gestão Empresarial (Master) Universidade do Algarve Faculdade de Economia, Portugal
2016 - 2017	MEASURING CULTURAL EVENT EXPERIENCES: INSIGHTS FROM 365 ALGARVE Supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2016 - 2017	O papel da informação na gestão da ansiedade, satisfação e fidelização. O caso de uma clínica de imagiologia (The role of information in the management of anxiety, satisfaction and loyalty. The case of an imaging clinic) Co-supervisor
2016 - 2016	THE IMPACT OF GENDER DIFFERENCES ON CONSUMER-BRAND RALATIONSHIPS Co-supervisor	Gestão de Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2016 - 2016	REFLEXÕES EM TORNO DE UM ESTÁGIO NO SERVIÇO DAS PUBLICAÇÕES DA UNIÃO EUROPEIA Supervisor	Gestão Empresarial (Master) Universidade do Algarve Faculdade de Economia, Portugal
2016 - 2016	Festival islâmico de Mértola: experiências de uns e de outros Co-supervisor	Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2016 - 2016	A avaliação da experiência turística: o caso dos cruzeiristas no porto de Portimão Co-supervisor	Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2016 - 2016	Estratégias de Conteúdo Digital. O caso de um estágio na Nata Design Supervisor	Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2015 - 2016	The evaluation of the tourist experience: the case of the cruise tourists at the port of Portimão Co-supervisor
2015 - 2016	Islamic Festival Of Mértola: An Event Marketing Perspective Supervisor
2015 - 2016	Reflections on an Internship with the Publications Office of the European Union Supervisor
2015 - 2015	A personalidade da marca de eventos: o caso dos festivais de música em Portugal Co-supervisor	Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2015 - 2015	Social Media Marketing. Reflexões em torno de um estágio na Ogilvy & Mather Supervisor	Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2015 - 2015	A VISÃO DE ALUNOS E COLABORADORES SOBRE A UNIVERSIDADE DO ALGARVE Supervisor	Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2015 - 2015	EXPERIÊNCIA GASTRONÓMICA E LEALDADE AO DESTINO TURÍSTICO: UMA RELAÇÃO POSSÍVEL? Co-supervisor	Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2015 - 2015	CRESCIMENTO DA ATIVIDADE TURÍSTICA EM FARO ATRAVÉS DE EXPERIÊNCIAS CRIATIVAS Co-supervisor	Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2015 - 2015	O VALOR DA MARCA: DA PERSPETIVA DO MARKETING ÀS PERSPECTIVAS FINCNACEIRA E CONTABILÍTICA Supervisor	Ciências Económicas e Empresariais (PhD) Universidade do Algarve Faculdade de Economia, Portugal
2014 - 2015	Estórias para um Turismo Slow: Contributos para o Marketing na Serra Algarvia. Supervisor	Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2014 - 2015	Crescimento da atividade turística em Faro através de experiências criativas. Dissertação Co-supervisor	Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2014 - 2015	A personalidade da marca de eventos. O caso dos festivais de música em Portugal Supervisor	Master (Master) Universidade do Algarve Faculdade de Economia, Portugal
2014 - 2015	Experiência gastronómica e lealdade ao destino turístico: uma relação possível?. Co-supervisor	Marketing (Master)
2014 - 2015	Festival Islâmico De Mértola: as de Experiências de uns e de Outros. Uma Perspetiva de Marketing de Eventos Supervisor	Marketing (Master) Universidade do Algarve, Portugal
2014 - 2015	Gastronomic experience and loyalty to the tourist destination: is there a relationship? Supervisor
2014 - 2015	Consumer involvement in crowdfunding: an exploratory approach Supervisor
2014 - 2015	Social Media Marketing. Reflexões em torno de um estágio na Ogilvy & Mather Supervisor
2014 - 2015	A visão de alunos e colaboradores sobre a Universidade do Algarve Supervisor
2014 - 2014	O papel da gestão de marcas para as PMEs Supervisor	Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2014 - 2014	O impacto da variável comunicação numa entrevista médica Supervisor	Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2013 - 2014	Festival de Folclore do Algarve – Folkfaro. Relatório de Projeto Supervisor	Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2013 - 2014	O papel da gestão de marcas para as PMEs Supervisor
2013 - 2013	Brand personality of Portugal for the russian-speaking market Supervisor	Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2012 - 2013	Brand personality of Portugal for the russian-speaking market Supervisor	Marketing (Master) Universidade do Algarve Faculdade de Economia, Portugal
2011 - 2012	Monchique: identidade e marca. Dissertação Co-supervisor	Gestão das Organizações Turísticas (Master) Universidade do Algarve, Portugal

Event organisation

	Event name Type of event (Role)	Institution / Organization
2019 - 2019	t-Forum 2020 Global Conference \| Breaking Old Barriers for a New World - Mobilizing Tourism Intelligence to Survive (2019 - 2019) Conference (Co-organisor)
2018 - 2018	ICMD: International Conference on Marketing and Design (2018 - 2018) Conference (President of the Organising Committee)
2016/01/02 - 2016/05/31	II Conferência Internacional de Turismo & História (2016) O papel do turismo na valorização histórico-cultural do espaço Ibero-Americano. Universidade do Algarve e Universidade de Caxias do Sul. 10-11 de março (Comissão Organizadora). (2016/03/10 - 2016/03/11) Conference (Co-organisor)	Universidade do Algarve Escola Superior de Gestão Hotelaria e Turismo, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal

Jury of academic degree

	Topic Role	Candidate name (Type of degree) Institution / Organization
2023/05/22	Construction And Validation of The Service Climate Scale For Hybrid Ser-vice Delivery Models In The Hospitality Industry Thesis Member	Hugo Manuel Taborda Palácios da Silva (PhD) Universidade do Algarve Faculdade de Economia, Portugal
2022/11/02	Effects of Sentiment, Multi-Sensory and Personality to achieve Guest Intelligence: A Machine Learning Approach Toward Developing Tourism Experience (Thesis) Main arguer	Merbah Seif El Dawla (Other) Universidade do Algarve - Faculdade de Economia, Portugal
2022/05/27	Customer loyalty in non-life insurance: antecedents, determinants and future directions (Thesis) Arguer	Manuel Alexandre Pereira Martins Leiria (PhD) Universidade do Algarve - Faculdade de Economia, Portugal
2022/05/13	Impacto da certificação ACSA na lealdade dos pacientes – uma proposta da aplicação da modelagem por equações estruturais (Thesis) Main arguer	João Emanuel de Brito Ledo de Pina (Other) Universidade do Algarve - Faculdade de Economia, Portugal
2022/03/03	The role of destination sensescapes in perceived destination sustainability and well-being \| PhD in Tourism \| Thesis project examiner (Thesis) Main arguer	Ilze Eneida Paris da Conceição (PhD) Universidade do Algarve - Faculdade de Economia, Portugal
2022/01/14	The impact of corporate social responsibility on higher education institution: the students’ perceptions (Thesis) Arguer	Cláudia Márcia Lessa Vieira Costa (PhD) Universidade de Coimbra Faculdade de Economia, Portugal
2022	Designing and measuring hotel brand experience (Thesis) Main arguer	Sara Marefatnia (PhD) Universidade do Algarve - Faculdade de Economia, Portugal
2021/12/14	Human-Centered Place Branding: an integrated approach to Place Branding. Supervisor	Golestaneh, Homayoun (PhD) Universidade do Algarve Faculdade de Economia, Portugal
2021/11/26	The role of experiencescape in customers outcomes: The case of eco-lodges in Vietnam (Thesis) Main arguer	Tran Ha Mai Ly (Other) Universidade do Algarve - Faculdade de Economia, Portugal
2021/01/14	Managing Complexity in Marketing - From a Design Weltanschauung (Thesis) Arguer	Qeis Kamran (PhD) Universiteit Twente, Netherlands
2020/05/04	Sentidos, emoções e memórias em turismo (Thesis) Main arguer	Rui Manuel Mendonça Pedro (PhD) Universidade do Algarve - Campus de Gambelas, Portugal
2020/03/23	Gestão de tensões entre turismo e indústria em distritos industriais: contribuições do marketing/demarketing (Thesis) Main arguer	Maria José Mendes Monteiro Amorim Rios de Magalhães (PhD) Universidade de Aveiro, Portugal
2017/09/22	Aferição de métodos de medição da imagem de destino. (Measurement of target image measurement methods (Thesis) Main arguer	Zaíla Oliveira (PhD) Universidade do Porto Faculdade de Economia, Portugal
2016/04/05	Product/Brand co-creation model crossing Marketing, Design Thinking, Creativity and Management: IDEAS ®EVOLUTION (Thesis) Main arguer	Américo da Conceição Mateus (PhD)
2015/12/04	Lake-destination image assessment: the case of the Alqueva Lake, Portugal (Thesis) Arguer	Ana Isabel Barros Pimentel Rodrigues (PhD)
2015/09/02	O perfil do Enoturista – o caso português (Thesis) Main arguer	Edgar Teles Marques Salgado Lameiras (PhD)
2015/02/23	The impacts of tourism experiences in the Destination image. A marketing perspective (Thesis) Main arguer	Nelson Manuel da Silva Matos (PhD)
2015	Perceção dos residentes sobre o impacto do turismo na sua qualidade de vida (Thesis) Arguer	Ana Isabel da Silva Aço Renda (PhD)
2013/10/29	As Mídias Sociais na Gestão do Destino Turístico: um Modelo de Avaliação a partir dos Serviços Ofertados (Thesis) Arguer	Pablo Flores Limberger (PhD)
2013/10/18	The role of sensescapes in tourist experiences in rural areas (Thesis) Main arguer	Dora Lúcia Miguel Agapito (PhD)
2013	Os processos Comunicacionais na Área de Tecnologia da Informação e suas Implicações na Gestão e no Marketing (Thesis) Arguer	Adriane Cristina Ribas Setti (PhD)

Committee member

	Activity description Role	Institution / Organization
2014 - Current	Grupo de Missão para o Relacionamento com as Escolas FEUAlg
2014 - 2024	Grupo de Missão para a Comunicação da FEUAlg Coordinator
2022/06/01 - 2022/11/30	Track Director on the topic "Marketing management" at TMS Algarve 2022, Tourism and Management Studies International Conference. University of Algarve. http://www.esght.ualg.pt/tms2022/ Director	Universidade do Algarve Escola Superior de Gestão Hotelaria e Turismo Portimão, Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal

Conference scientific committee

	Conference name	Conference host
2024 - Current	Congresso Internacional de Turismo	Universidade Técnica do Atlântico
2022/09/01 - 2022/12/16	XIV International Congress on Teaching Cases Related to Public and Nonprofit Marketing. Theme: Trends and Responsible Approaches in Tourism	FEUAlg / CinTurs
2022/06/01 - 2022/11/20	TMS Algarve 2022, Tourism and Management Studies International Conference	ESGHT / CinTUrs
2020/01/02 - 2020/12/20	t-Forum 2020 Global Conference. Theme: Breaking Old Barriers for New World: mobilizing tourism intelligence to survive	FEUAlg / CinTurs
2020/02/01 - 2020/07/30	2020 International Conference on Strategic Innovative Marketing and Tourism	https://icsimat.com/conference/scientific-committee/
2018/01/02 - 2018/12/22	ICMD 2018 - International Conference on Marketing and Design: intersections and challenges	FEUAlg / CinTurs
2018/09/01 - 2018/11/30	TMS Algarve 2018, Tourism and Management Studies International Conference. Board of Reviewers.	ESGHT / CinTUrs
2017/10/01 - 2017/11/30	XIX Seminário Luso-Espanhol (SLE) de Economia Empresarial. Algarve, Portugal. Novembro 9 - 10, Faro.	ESGHT / CinTUrs
2016/06/01 - 2016/10/30	ICETD 2016 - International Conference in Emergent Tourism Destinations (Icetd): Challenges and Opportunities. October 24-26, Dili, Timor Leste. Organized by	Dili Institute of Technology (Timor-Leste), FEUAlg and CIEO
2016/06/01 - 2016/06/30	Portugal Literário, Conferência Internacional sobre Literatura e Turismo 2016	Portugal Literário, Conferência Internacional sobre Literatura e Turismo 2016
2016/01/02 - 2016/03/31	II Conferência Internacional de Turismo & História (2016) O papel do turismo na valorização histórico-cultural do espaço Ibero-Americano	ESGHT / CIEO, Universidade de Caxias do Sul
2014/10/01 - 2014/11/30	TMS ALGARVE 2014 – Management Studies	ESGHT / CIEO

Consulting

	Activity description	Institution / Organization
2019 - Current	Avaliação do festival Terras Sem Sombra (Pedra Angular)
2023/07/01 - 2023/10/20	Impactos e perceções do público relativa à XXV Feira de Caça e Pesca, Turismo e Natureza
2021/01/20 - 2023/01/31	Plano Estratégico de Desenvolvimento Turístico e de Marketing de Tavira
2013 - 2014	Turismo Cultural no Algarve
2009 - 2009	Públicos da Feira Medieval de Castro Marim (Câmara Municipal de Castro Marim)
2007 - 2008	Estudo de Caracterização do Ecoturismo no Algarve (CCDR)
2006 - 2007	Estudos dos hábitos e práticas culturais dos algarvios (Delegação Regional da Cultura do Algarve)
2006 - 2007	Consumos Culturais dos Turistas no Algarve (Delegação Regional de Cultural do Algarve)
2005 - 2006	Avaliação Integrada da Faro 2005 - Capital Nacional da Cultura (Estrutura de Missão de Faro Capital Nacional da Cultura 2005)
2005 - 2005	Plano Estratégico para o Teatro das Figuras (Teatro Municipal de Faro)
2004 - 2005	Destino Turístico Arade – Uma Estratégia de Intervenção. Avaliação da Qualidade no Destino Turístico Arade (Agência do Arade)
2000 - 2001	Construção de Indicadores da Qualidade no Turismo (Secretaria de Estado do Turismo)

Interview (newspaper / magazine)

	Activity description	Newspaper / Forum
2013/08/26	Guerreiro, M. (2017). O Algarve está na moda. E depois do verão? Artigo de Opinião. Diário de Notícias. 26 de agosto de 2013 (disponível em Guerreiro, M. (2017). O Algarve está na moda. E depois do verão? Artigo de Opinião. Diário de Notícias. 26 de agosto de 2013
2013/08/20	Turismo e Cultura no Algarve	Diário de Notícias
2011/08/16	Guerrero, M. (2011). Algarve tem de ser ‘sol e praia’, mas não só. Artigo de Opinião. Diário de Notícias. 16 de agosto de 2011	Diário de Notícias

Journal scientific committee

	Journal title (ISSN)	Publisher
2023/06/01 - Current	Consumer Behaviour in Tourism and Hospitality
2023/01/02 - Current	Tourism & Management Studies
2022 - Current	Journal of Tourism, Sustainability and Well-being
2014 - Current	Revista Turismo - Visão e Ação

Mentoring / Tutoring

	Topic	Student name
2020 - Current	Memorability and eWOM antecedents in à la carte restaurants: A comparative study of Portugal, Spain and Brazil	Gustavo Quiroga Souki
2015 - Current	EXPERIENCE MARKETING - A CONTRIBUTION FOR THE DEVELOPMENT OF THE STATE OF THE ART	Nelson Matos
2022/04/01 - 2023/03/31	Research Fellow TurExperience (SAICTALG/39588/2018)	Rafaela Martins
2021/02/14 - 2022/02/14	TurExperience - Tourist´s experiences and its impacts on the destination image: searching for new opportunities to the Algarve. (SAICTALG/39588/2018)	Ana Carolina Bender
2021/10/21 - 2022	colaboração na organização de eventos de índole cultural, educacional, social ou outra - Apoio a Atividades de Comunicação e de Marketing da Faculdade de Economia	Daniel da Luz Rodrigues
2021/05/17 - 2021/11/16	Entrevista, Recolha de Dados e Construção de Base de Dados	Alberto Luigi Barreto Biasi
2019/06/15 - 2020/05/31	TurExperience - Tourist´s experiences and its impacts on the destination image: searching for new opportunities to the Algarve. (SAICTALG/39588/2018)	Fátima Lampreia
2019/05/20 - 2020	APOIO À INVESTIGAÇÃO - APOIO AO PROJETO "AVALIAÇÃO DO FESTIVAL TERRAS SEM SOMBRA",	Miriam Raquel Soares Mota
2016/06/30 - 2017	USER GENERATED CONTENT REVIEW (UGC-R): EFFECTS OF MANAGMENT EWOM	Javier Ramón Pérez-Aranda

Other jury / evaluation

	Activity description	Institution / Organization
2019/03/20 - Current	Research and professional competence specialist in the area of ¿¿Marketing and Advertising (Especialista de reconhecida experiência e competência profissional na área do Marketing e Publicidade). Provas públicas: 20-03-2019. Função desempenhada: vogal.	Universidade do Algarve Escola Superior de Gestão Hotelaria e Turismo, Portugal

Scientific expedition

	Activity description	Institution / Organization
2015/04/14 - 2015/04/19	European Tourism Futures Network Meeting (academic expedition to brainstorm innovative research project for joint applications)	NHL Stenden Hogeschool, Netherlands

Distinctions

Award

2020	Best Paper Award Universidade do Algarve Centro de Investigação em Turismo, Sustentabilidade e Bem-estar (CinTurs), Portugal University of Algarve - Research centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2017	Best Paper Award
2016	Best Award
2016	Best Paper Award
2008	Prémio de Investigação Ceratonia Caixa Geral de Depositos, Portugal