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Carmen Zita Monereo. Completed the Doutoramento in Ciências de Comunicação in 2021/10/15 by Universidade Nova de Lisboa Faculdade de Ciências Sociais e Humanas, Mestrado in Ciências da Comunicação in 2010 by Universidade Católica Portuguesa and Licenciatura in Gestão e Administração Pública in 1994/09/12 by Universidade de Lisboa Instituto Superior de Ciências Sociais e Políticas. Is Visiting Professor in University of Saint Joseph, Visiting Professor in Universidade de Santiago Cabo Verde, Invited Adjunct Teacher in Universidade do Algarve Escola Superior de Educação e Comunicação, Auxiliary Researcher in Universidade Nova de Lisboa Centro Interdisciplinar de Ciências Sociais, Auxiliary Researcher in Universidade Nova de Lisboa Instituto de Comunicação and Invited Auxiliary Researcher in Universidade do Algarve Centro de Investigação em Artes e Comunicação. Has 3 book(s). Organized 1 event(s). Participated in 1 event(s). Supervised 2 MSc dissertation(s) e co-supervised 1. Has received 3 awards and/or honors. Works in the area(s) of Social Sciences with emphasis on Media and Communications and Social Sciences with emphasis on Economics and Business with emphasis on Business and Management.
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Identification

Personal identification

Full name
Carmen Zita Batalha Garcia Monereo

Citation names

  • monereo, carmen
  • Monereo, Carmen Zita

Author identifiers

Ciência ID
0C16-A05F-E9B9
ORCID iD
0000-0002-7133-5065
Google Scholar ID
https://scholar.google.com/citations?view_op=list_works&hl=en&hl=en&user=KUDAkTwAAAAJ

Email addresses

  • carmen.g.monereo@gmail.com (Professional)

Telephones

Mobile phone
  • 963221200 (Professional)

Websites

Knowledge fields

  • Social Sciences - Media and Communications
  • Social Sciences - Economics and Business - Business and Management

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Advanced (C1) Advanced (C1) Upper intermediate (B2) Advanced (C1) Intermediate (B1)
Spanish; Castilian Intermediate (B1) Intermediate (B1) Elementary (A2) Upper intermediate (B2) Intermediate (B1)
German Elementary (A2) Intermediate (B1) Elementary (A2) Elementary (A2) Elementary (A2)
Education
Degree Classification
2024/04/01 - 2025/04/01
Ongoing
 Communication""What we know about Philanthropy in Macau? The relation between the Confucianism, values, branding and strategic communication. Case studies of Macau" (Postgraduate Certificate)
Major in Communication
University of Saint Joseph, Macau SAR China
2014/10/01 - 2021/10/15
Concluded
 Science of Communication (Doutoramento)
Major in Communication and Arts
Universidade Nova de Lisboa Faculdade de Ciências Sociais e Humanas, Portugal
"O Mecenato Cultural como Instrumento de Comunicação:O caso Caixa Geral de Depósitos e a Culturgest. " (THESIS/DISSERTATION)
2011/11/30
Concluded
 Science of communication (Curso de doutoramento (conclusão de unidades curriculares))
Major in Communication and Arts
Universidade Nova de Lisboa, Portugal
 16
2010
Concluded
 Ciências da Comunicação (Mestrado)
Major in Culture Management
Universidade Católica Portuguesa, Portugal
"A empresa na Cultura. Teatro Amador e a Criação de Públicos da Cultura" (THESIS/DISSERTATION)
 Very Goog Cum Laude
2005/09/05 - 2006/09/04
Concluded
 Gestão Cultural (Pós-Graduação)
Major in Comunicação Cultural
Universidade Católica Portuguesa, Portugal
 14,44
1999/09/10 - 2000/09/10
Concluded
 Mercados, Instituições e Instrumentos Financeiros (Pós-Graduação)
Major in Mercados Financeiros
Universidade Nova de Lisboa, Portugal
 13
1989/01/16 - 1994/09/12
Concluded
 Gestão e Administração Pública (Licenciatura)
Major in Planeamento e Controlo de Gestão
Universidade de Lisboa Instituto Superior de Ciências Sociais e Políticas, Portugal
"A Empresa na Cultura.Teatro Amador e a criação de novos públicos da Cultura. " (THESIS/DISSERTATION)
 12
Affiliation

Science

Category
Host institution 		Employer
2022/11/01 - Current Invited Auxiliary Researcher (Research) Universidade do Algarve Centro de Investigação em Artes e Comunicação, Portugal
2021/11/10 - Current Auxiliary Researcher (Research) Universidade Nova de Lisboa Instituto de Comunicação, Portugal
2011/09/01 - Current Auxiliary Researcher (Research) Universidade Nova de Lisboa Centro Interdisciplinar de Ciências Sociais, Portugal
Universidade Nova de Lisboa Centro Interdisciplinar de Ciências Sociais, Portugal
2015/03/01 - 2015/05/01 Visiting Researcher (Research) Universitat de Barcelona Departament de Geografia, Spain
Universitat de Barcelona Departament de Geografia, Spain

Teaching in Higher Education

Category
Host institution 		Employer
2023/10/01 - Current Associate Professor (University Teacher) Universidade Autónoma de Lisboa, Portugal
Universidade Autónoma de Lisboa Departamento de Ciências da Comunicação, Portugal
2021/10/01 - Current Invited Adjunct Teacher (Polytechnic Teacher) Universidade do Algarve Escola Superior de Educação e Comunicação, Portugal
Universidade do Algarve Escola Superior de Educação e Comunicação, Portugal
2019/09/01 - Current Visiting Professor (University Teacher) University of Saint Joseph, Macau SAR China
2016/09/01 - Current Visiting Professor (University Teacher) Universidade de Santiago Cabo Verde, Cape Verde

Other Careers

Category
Host institution 		Employer
1994/04/01 - 2017/11/30 Técnico Superior (Técnico Superior) Caixa Geral de Depositos, Portugal
Projects

Contract

Designation Funders
2019/01/01 - 2019/12/31 Interdisciplinary Centre of Social Sciences
UID/SOC/04647/2019
Instituto Politécnico de Leiria, Portugal

Universidade do Minho, Portugal

Universidade Nova de Lisboa, Portugal

Fundação Gaspar Frutuoso, Portugal

Universidade Nova de Lisboa Faculdade de Ciências Sociais e Humanas, Portugal

Universidade Nova de Lisboa Centro Interdisciplinar de Ciências Sociais, Portugal

Universidade de Évora, Portugal

Universidade dos Açores, Portugal
Fundação para a Ciência e a Tecnologia
Concluded
Outputs

Publications

Book
  1. Monereo, Carmen Zita. Corresponding author: Monereo, Carmen Zita. O Mecenato Cultural Como Instrumento de Comunicação O caso Caixa Geral de Depósitos e a Culturgest. lisboa, Portugal: Almedina. 2022.
    Published
  2. Monereo, Carmen Zita. Empreendedorismo em português:contributo para uma análise ao perfil social do empreendedor luso-americano em Massachusetts e Rhode Island. Lisboa, Portugal: Media XXI. 2020.
    Published
  3. Monereo, Carmen Zita. Partnering Your Business with the Artist. A Win Win Relation.Case studies of Portugal. Lisboa, Portugal: Media XXI. 2016.
    Published
Edited book
  1. Monereo, Carmen Zita. A empresa na Cultura. Teatro Amador e a Criação de Públicos da Cultura. Lisboa, Portugal: Media XXI. 2018.
    Published
Activities

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2023/01/01 - Current Comparative/Contrastive Study on How Communication and Media Change the Way Enterprises Convey Messages to Audiences During the Covid Period and During the Post-Pandemic Era (Case Study: SJM Resorts Macau
Co-supervisor of Hoi Man Chan
 Master in Communication (Master)
University of Saint Joseph, Macau SAR China
2023/01 - Current Comparative Analysis in Television Journalism "TDM (Teledifusão de Macau, S. A.) and TVS (Televisão Santomense) Newscast Cases Study
Supervisor
 Master (Master)
University of Saint Joseph, Macau SAR China
2021/01/13 - Current Rising of Red: The Influence of Content Community Xiaohongxu on Young Women's Buying Behaviors in Greater Bay Area
Supervisor
 Master (Master)
University of Saint Joseph, United States
2021 - Current E-Commerce in Hospitality: The hotel experience in a major casino market.
Co-supervisor of Nattiya Chowdee
 communication and media (Master)
University of Saint Joseph, Macau SAR China
2020/09/01 - 2023/05/16 Effective Promotion for Old Tea Restaurant Base on Marketing Mix Approach After COVID-19 Pandemic in Macau
Supervisor
 Master (Master)
University of Saint Joseph, Macau SAR China

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2018/06/10 - 2019/07/31 Let's Talk About Business helps to link people to participate in the professional. The Program is sponsored by the Luso-American Development Foundation (FLAD) and is for Portuguese and Luso-Americans living in the USA who intend to learn the right Hard & Soft Skills to enter the business world. The Business Program is intended for all residing, preferably in New England, in the USA and it is aimed at all those who seek to acquire the necessary skills to create their own business activity and get a practical answer (2018/06/10 - 2019/07/31)
Conference (Member of the Organising Committee)
 Fundação Luso-Americana, Portugal

Event participation

Activity description
Type of event 		Event name
Institution / Organization
2024/03/21 - 2024/03/21 Corporate profits can benefit communities through arts and culture Philanthropy as a corporate communication strategy through the creative industries is the subject of a conference to be held at the University of São José on Thursday 21 March. https://www.tdm.com.mo/en/news-detail/944335?isvideo=&lang=en&shortvideo=0&category=all
Conference
University of Saint Joseph, Macau SAR China
2022/11/23 - 2022/11/23 IIII Conferência Internacional sobre Literaturas e Culturas Africanas, Iberoamericanas e Caribenhas
Conference

Jury of academic degree

Topic
Role 		Candidate name (Type of degree)
Institution / Organization
2023/05/24 How Do Food Influencers on Instagram Affect Consumers' Visit Intention to Restaurants in Macau - grade 18 (excellent) Ho Pui I (Master)
University of Saint Joseph, Macau SAR China

Committee member

Activity description
Role 		Institution / Organization
2023/04/27 - 2023/04/28 2º Congresso da RNEC.Digital Citizenship and Contemporary Cultures
Member
 Universidade do Algarve Centro de Investigação em Artes e Comunicação, Portugal

Universidade do Algarve Escola Superior de Educação e Comunicação, Portugal
2018/01/01 - 2019/12/01 Membro da Comissão Instaladora do Ensino virtual nos Estados Unidos, da Universidade de Santiago, em Cabo Verde
Member
 Universidade de Santiago Cabo Verde, Cape Verde

Conference scientific committee

Conference name Conference host
2023/01/03 - 2030/01/04 https://revistamultidisciplinar.com/index.php/oj/issue/view/9

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2024/03/02 - 2024/06/30 Organizational Communication Communication (DESE) Universidade Autónoma de Lisboa, Portugal
2024/03/02 - 2024/06/28 Media and Society Licenciatura (Licenciatura) Universidade Autónoma de Lisboa, Portugal
2024/03/11 - 2024/03/22 Systematic Creativity and Entrepreneurship Master (Master Universitario) University of Saint Joseph, Macau SAR China
2023/10/01 - 2024/02/28 Business Model and Communication Business Model and Communication (Licenciatura) Universidade Autónoma de Lisboa, Portugal
2022/09/02 - 2023/07/31 Digital Marketing Strategic Communication Final Project Internship Orientation Economics of Organizations and Media (Licenciatura) Universidade do Algarve Escola Superior de Educação e Comunicação, Portugal
2022/09/01 - 2023/07/31 Marketing Estratégico Projeto Final (Curso Técnico Superior Profissional) Universidade do Algarve Escola Superior de Educação e Comunicação, Portugal
2023/01/10 - 2023/07/30 Strategic Communication and Emerging Technologies (Mestrado) Universidade do Algarve Escola Superior de Educação e Comunicação, Portugal
2023/02/01 - 2023/05/31 Institutional communication and Public Relations Licenciatura (Licenciatura) Universidade do Algarve Escola Superior de Educação e Comunicação, Portugal
2020/12/01 - 2021/01/15 Mestrado em Ciências Empresariais - Módulo de Marketing Master (Master) Universidade de Santiago Cabo Verde, Cape Verde
2020/10/12 - 2020/10/30 Systematic Creativity and Entrepreneurship.This module provides an overview of Entrepreneurship as a structured process based on innovation and to Systematic Creativity. Its trends, promises and opportunities for innovation, in relation to Systematic Creativity tools/methodologies, that converges into Business Models, which can be validated by potential real world clients. Business Models describe the way of how an organization create, deliver and capture value. They are at the core of any Entrepreneurship project and are enhanced by Creativity an Master (Master) University of Saint Joseph, Macau SAR China
2020/10/12 - 2020/10/30 This module provides an overview of Entrepreneurship as a structured process based on innovation and Systematic Creativity. Its trends, promises, and opportunities for innovation, in relation to Systematic Creativity tools/methodologies, that converges into Business Models, which can be validated by potential real-world clients. Business Models describe the way of how an organization creates, delivers, and captures value. They are at the core of any Entrepreneurship project and are enhanced by Creativity and Innovation. Master (Master) University of Saint Joseph, Macau SAR China
2020/01/13 - 2020/01/22 Innovation, Entrepreneurship and Creativity. Master degree (Master) University of Saint Joseph, Macau SAR China
2016/05/01 - 2016/06/30 Disciplines taught Marketing Gestão de Projetos Ética Empresarial Estratégia Operacional Executive Education (Postgraduate Certificate) Angola Business School - NOVA School of Business & Economics , Angola
2015/10 - 2015/12/31 Angola Business School é uma escola de negócios de classe mundial, com estreita colaboração com a Nova School of Business and Economics de Lisboa, cujo objectivo estratégico é desenvolver Programas de Formação essencialmente dirigidos empresas e executivos residentes em Angola. Executive Education in Angola - Luanda (Postgraduate Certificate) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal

Interview (newspaper / magazine)

Activity description Newspaper / Forum
2023/03/14 Mecenato Cultural como Instrumento de Comunicação, em livro de Cármen Monereo O "Mecenato Cultural como Instrumento de Comunicação: o caso Caixa Geral de Depósitos e a Culturgest", da editora Almedina, é o novo livro lançado por Cármen Monereo, que será apresentado quarta-feira, dia 15 de março, pelas 18:30 horas na loja FNAC, no Forum Algarve, em Faro. Diario On Line Região Redação diário. Online Região Sul, OCS nº 125604 ERC
2022/12/14 Opinion article https://www.icnova.fcsh.unl.pt/2022/12/14/o-mecenato-cultural-como-instrumento-de-comunicacao-o-caso-caixa-geral-de-depositos-e-a-culturgest-e-o-novo-livro-lancado-por-carmen-monereo\ Diario de Noticias - Portuguese newspaper.
2022/12/14 At a time when we are feeling the repercussions of a world undergoing rapid transformation due to several factors that have occurred in recent times, it is important to rebuild and consolidate the sectors most affected by the economic and financial crises, as well as the pandemic and the most recent war conflicts in Europe. In this sense, asustainable collaboration between companies, philanthropists, foundations, and other public or private institutions becomes essential in areas such as for example, culture: a sector with high potential, which can Diario de Noticias
2016/09/27 Lançamento de livro A Empresa na Cultura. O papel do Teatro nas Empresas. Enquadrada nos princípios da gestão, marketing e comunicação, a obra “sugere formas de sucesso de como criar um projecto de gestão cultural e saber argumentar a necessidade da existência e a criação de valor para as organizações mesmo em cenários de crise ou de contenção orçamental”. Cármen defende que um projecto deve ter garantias de sustentabilidade para transmitir confiança aos financiadores. Muito passa pela Comunicação. Mercado. Finance and Economy

Interview (tv / radio show)

Program Topic
2020/01/02 - Current Frequência Académica. Rádio Macau. 98.0. Empreendedorismo - Soft Skills and Hard Skills
2024/03/21 - 2024/03/21 Scholars: Corporate profits can benefit communities through arts and culture https://www.tdm.com.mo/en/news-detail/944327?isvideo=&lang=en&shortvideo=0&category=all Scholars: Corporate profits can benefit communities through arts and culture
2023/11/29 - 2023/11/29 Café Central com o jornalista Carlos Santos Mecenato Cultural
2023/11/27 - 2023/11/27 CAFÉ CENTRAL : Mecenato Cultural https://www.youtube.com/watch?v=sea6kZjEPEI Conferencia e apresentaçao de livro em Cabo Verde 29 de novembro
2023/11/27 - 2023/11/27 Programa Show da Manha Conversa com Carmen Monereo, Literatura o Mecenato Cultural Como Instrumento de Comunicação https://www.youtube.com/watch?v=8siRaC3I1HgTC Online. Cabo Verde! Website: https://www.rtc.cv Facebook: / rtc.caboverde Instagram: / rtc.caboverde LinkedIn: / rtccaboverde Chapters conversa com Carmen Monereo, Literatura o Mecenato Cultural Como Instrumento de Comunicação
2023/04/18 - 2023/04/19 Responsible. Representative of the Higher School of Education and Communication for the Open Day at the University of Algarve https://we.tl/t-2iWMSf0BrJ Open Day at the University of Algarve on the 18th and 19th of April
2023/04/18 - 2023/04/18 RUAfm - Rádio Universitária do Algarve | Entrevista a Carmen Monereo responsável por representar a ESEC no Dia Aberto da Universidade do Algarve. dia 18 de abril 2023.
2023/03/14 - 2023/03/14 https://soundcloud.com/ruafm/entrevista-14mar23-carmen-zita-monereo-livro-mecenato-cultural-como-instrumento-de-comunicacao Lançamento do Livro - O Mecenato Cultural como Instrumento de Comunicação:o caso Caixa Geral de Depositos e a Culturgest
2023/03/02 - 2023/03/02 Welcome - Program Talk show with two or three guests moderated by a presenter and covering topics such as education, religion, family, leisure, environment, etc. Each episode will have topics on cooking, consulting, reading suggestions, events, etc. and also performances by bands, dancers, actors or others. "We started the week talking about cultural patronage in conversation with Carmen Monereo".
2019/04/02 - 2019/04/02 Irene de Amaral conversa com Drª Carmen Monereo. WJFD em 97.3 FM - Massachusetts, Rhode Island, New Hampshire, Connecticut e Long Island (New York), A única rádio com 50K watts em FM fora de Portugal, a emitir em português 24 horas por dia desde 1975 para os estados de: Massachusetts, Rhode Island, New Hampshire, Connecticut, Maine e Long Island (Nova Iorque) nos Estados Unidos da América. A WJFD-FM, Inc é também a única rádio de língua portuguesa na plataforma iHeartRadio e está disponível nos dispositivos Amazon ALEXA e Google Home. “Partnering Your Business With Artists – A win-win relation – Case studies of Portugal” e também sobre a outra obra lançada pela nossa editora, intitulada “A Empresa na Cultura – O Teatro Amador e a Criação de Novos Públicos da Cultura”.
2018/09/13 - 2018/09/13 Portuguese Channel in New Bedford, USA - "À Conversa", com Professor Onésimo de Almeida The Let's Talk About Business Program, and the workshops coming up soon!
2016/06/04 - 2016/06/04 "Etnicas" , SIC TV Lançamento do Livro - Teatro Amador e a captação de Públicos da Cultura.
2016/05/06 - 2016/05/06 "Letras Soltas", Radio Televisão de Cabo Verde Letras Soltas: apresentação do livro “A Empresa na Cultura” de Carmen Monereo

Mentoring / Tutoring

Topic Student name
2019/04/01 - Current Fundadora da Rede de Mentores Internacional - Let s Talk About Business Nattiya Chowdee
Distinctions

Award

2021 Best Business Idea Award- Go Green Go Social 2021 Promoted by Santander Bank and NOVA University
Universidade Nova de Lisboa Faculdade de Ciências Sociais e Humanas, Portugal
2017 Entrepreneurship Program/ Lets Talk Business; Funding FLAD-Fundação Luso Americana para o DesenvolvimentofUN
Fundação Luso-Americana, Portugal
2016 Prize for publication awarded by the Media Institute, Presidency of Ministers