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Paulo Rita holds the Chair in Marketing (Full Professor) at NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, integrated member of the NOVA IMS Research and Development Center (MagIC), Director of the Master’s in “Data-driven Marketing” (Specializations: Marketing Intelligence; Marketing Research and CRM; Digital Marketing and Analytics; Data Science for Marketing), Postgraduate Program in "Business Intelligence and Analytics for Hospitality and Tourism". Professor Rita is a member of the evaluation panel of the Portuguese Science & Technology Foundation (FCT) regarding scholarship applications for Doctoral and Post-Doc Research Projects in Management, Expert Member of the Task Force for the Tourism Research Agenda 2030 of FCT, President of the External Commission of Evaluation for accreditation of Bachelor, Master and Doctoral programs in Marketing of Universities in Portugal of the Portuguese Agency for Assessment and Accreditation of Higher Education (A3ES). He is also an Advisory Board member of the Master’s in Management of ESCP Business School, ranked #4 worldwide (Financial Times, 2023), taught in six European cities (Berlin, London, Madrid, Paris, Turin, Warsaw). Dr. Rita holds the Foundation Chair in Marketing (Full Professor) at ISCTE, was Executive Committee Member of the European Marketing Academy (EMAC), Conference Chair of EMAC 2012 in Lisbon, Vice President of the European Doctoral Programmes Association in Management and Business Administration (EDAMBA) and International Development Coordinator of NOVA IMS. Paulo Rita has a habilitation in Marketing (ISCTE), Post-Doc in E-Marketing (University of Nevada Las Vegas, USA), PhD in Marketing (Cardiff University, UK), Certificate of Post-graduation in Research Skills and Quantitative Methods in Management (University of Glasgow, UK) and Bachelor´s degree in Business Management (ISCTE). Professor Rita's research interests focus on digital marketing / social media, marketing analytics, consumer behavior / neurosciences, and tourism marketing. He is a coordinating and associate editor, an editorial board member, and a reviewer of several scientific publications. He has 11,252 citations in Google Scholar (as of January 17, 2024). Dr. Rita has published articles in journals such as Annals of Leisure Research, Annals of Tourism Research, Computers in Human Behavior, Computers in Industry, Current Issues in Tourism, Decision Support Systems, Ecological Indicators, Entertainment Computing, European Journal of Management and Business Economics, European Journal of Marketing, European Research on Management and Business Economics, Expert Systems, Expert Systems with Applications, Heliyon, Intelligent Systems in Accounting, Finance and Management, International Journal of Contemporary Hospitality Management, International Journal of Culture, Tourism and Hospitality Research, International Journal of Educational Management, International Journal of Electronic Business, International Journal of Hospitality Management, International Journal of Internet Marketing and Advertising, International Journal of Productivity and Performance Management, International Journal of Sustainable Development and World Ecology, International Journal of Tourism Cities, Journal of Business Ethics, Journal of Business Research, Journal of China Tourism Research, Journal of Creative Communications, Journal of Hospitality and Tourism Management, Journal of Hospitality and Tourism Research, Journal of Hospitality and Tourism Technology, Journal of Hospitality Marketing and Management, Journal of International Consumer Marketing, Journal of Marketing Communications, Journal of Promotion Management, Journal of Retailing and Consumer Services, Journal of Travel and Tourism Marketing, Marketing Management, Multinational Business Review, Neural Computing and Applications, Service Business, Service Industries Journal, Tourism Management Perspectives.
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Identification

Personal identification

Full name
Paulo Rita

Citation names

  • Rita, Paulo

Author identifiers

Ciência ID
161E-7767-3830
ORCID iD
0000-0001-6050-9958
Google Scholar ID
https://scholar.google.pt/citations?user=qSAPY6MAAAAJ&hl=en
Researcher Id
1528995
Scopus Author Id
4629383400

Email addresses

  • prita@novaims.unl.pt (Professional)

Addresses

  • NOVA Information Management School (NOVA IMS), Universidade Nova e Lisboa. Campus de Campolide, 1070-312, Lisboa, Lisboa, Portugal (Professional)

Websites

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management

Languages

Language Speaking Reading Writing Listening Peer-review
English Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
Portuguese (Mother tongue)
Spanish; Castilian Intermediate (B1) Advanced (C1) Elementary (A2) Intermediate (B1)
French Elementary (A2) Intermediate (B1) Elementary (A2) Intermediate (B1)
Education
Degree Classification
2005
Concluded
 Provas Públicas (Título de Agregado)
ISCTE-Instituto Universitário de Lisboa, Portugal
"Comunicação de Marketing Online" (THESIS/DISSERTATION)
 Aprovado
1994
Concluded
 Organização e Gestão de Empresas (Doutoramento)
Major in Especialidade: Marketing
ISCTE-Instituto Universitário de Lisboa, Portugal
"A Knowledge-based System for Promotions Budget Allocation Decisions by National Tourism Organizations" (THESIS/DISSERTATION)
1993
Concluded
 PhD in Marketing (Doctor)
Cardiff University, United Kingdom
"A Knowledge-Based System for Promotion Budget Allocation Decisions by National Tourism Organisations" (THESIS/DISSERTATION)
 Approved
1987
Concluded
 Organização e Gestão de Empresas (Licenciatura)
ISCTE-Instituto Universitário de Lisboa, Portugal
"ND" (THESIS/DISSERTATION)
 Bom
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2018 - Current Full Professor (University Teacher) Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, Portugal
2018 - 2019 Full Professor (University Teacher) Universidade Nova de Lisboa, Portugal
2013 - 2018 Full Professor (University Teacher) ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2018 Full Professor (University Teacher) ISCTE-Instituto Universitário de Lisboa, Portugal
2007 - 2018 Full Professor (University Teacher) ISCTE-Instituto Universitário de Lisboa, Portugal
2001 - 2007 Associate Professor (University Teacher) ISCTE-Instituto Universitário de Lisboa, Portugal
1994 - 2001 Assistant Professor (University Teacher) ISCTE-Instituto Universitário de Lisboa, Portugal
1990 - 1994 Assistant (University Teacher) ISCTE-Instituto Universitário de Lisboa, Portugal
1987 - 1990 Trainee Assistant (University Teacher) ISCTE-Instituto Universitário de Lisboa, Portugal
1985 - 1987 Tutor (University Teacher) ISCTE-Instituto Universitário de Lisboa, Portugal

Positions / Appointments

Category
Host institution 		Employer
2018 - 2019 Conselho científico/técnico-científico ou orgão correspondente Universidade Nova de Lisboa, Portugal
2018 - 2019 Coordenação ou direção de centro de investigação, departamento ou equivalente Universidade Nova de Lisboa, Portugal
2018 - 2019 Conselho científico/técnico-científico ou orgão correspondente Universidade Nova de Lisboa, Portugal
2018 - 2019 Coordenação ou direção de centro de investigação, departamento ou equivalente Universidade Nova de Lisboa, Portugal
2016 - 2018 Coordenação ou direção de centro de investigação, departamento ou equivalente ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2018 Coordenação ou direção de centro de investigação, departamento ou equivalente ISCTE-Instituto Universitário de Lisboa, Portugal
Projects

Contract

Designation Funders
2019/01/01 - 2019/12/31 Business Research Unit
UID/GES/00315/2019
ISCTE-Instituto Universitário de Lisboa, Portugal

ISCTE-Instituto Universitário de Lisboa Unidade de Investigação em Desenvolvimento Empresarial, Portugal
Fundação para a Ciência e a Tecnologia
Concluded
2019/01/01 - 2019/12/31 Center for Research and Social Intervention
UID/PSI/03125/2019
ISCTE-Instituto Universitário de Lisboa, Portugal

ISCTE-Instituto Universitário de Lisboa Centro de Investigação e Intervenção Social, Portugal
Fundação para a Ciência e a Tecnologia
Concluded
2019/01/01 - 2019/12/31 Information Management Research Center
UID/Multi/04152/2019
Universidade NOVA de Lisboa, Portugal

Universidade Nova de Lisboa MagIC, Portugal

Universidade NOVA de Lisboa NOVA Information Management School, Portugal
Fundação para a Ciência e a Tecnologia
Concluded
2019/01/01 - 2019/12/31 Unidade de Investigação em Desenvolvimento Empresarial - UNIDE
UID/GES/00315/2019
ISCTE-Instituto Universitário de Lisboa, Portugal

ISCTE-Instituto Universitário de Lisboa Unidade de Investigação em Desenvolvimento Empresarial, Portugal
Fundação para a Ciência e a Tecnologia
Concluded
2011/01/01 - 2013/12/31 Strategic Project - UI 315 - 2011-2012
PEst-OE/EGE/UI0315/2011
ISCTE-Instituto Universitário de Lisboa, Portugal

ISCTE-Instituto Universitário de Lisboa Unidade de Investigação em Desenvolvimento Empresarial, Portugal
Fundação para a Ciência e a Tecnologia
Concluded
2011/01/01 - 2013/12/31 Projecto Estratégico - UI 315 - 2011-2012
PEst-OE/EGE/UI0315/2011
ISCTE-Instituto Universitário de Lisboa, Portugal
 Fundação para a Ciência e a Tecnologia
Concluded
Outputs

Publications

Book
  1. Svend Hollensen; Philip Kotler; Marc Oliver Opresnik; Paulo Rita. Social Media Marketing. Lidel. 2023.
  2. Rita, Paulo; Oliveira, Cristina. Web Marketing. Porto, Portugal: Sociedade Portuguesa de Inovação. 2019.
  3. Rita, Paulo; Oliveira, C.. O marketing no negócio electrónico. Porto: Sociedade Portuguesa de Inovação. 2006.
  4. Costa, J.; Rita, P.; Paulo Águas. Tendências Internacionais em Turismo (2ª edição). 2004.
  5. Costa, J.; Rita, P.; Paulo Águas. Tendências Internacionais em Turismo (1ª edição). 2001.
  6. Moutinho, L.; Rita, P.; Bruce Curry. Expert Systems in Tourism Marketing. 1996.
  7. Moutinho, L.; Bruce Curry; Fiona Davies; Rita, P.. Computer Modelling and Expert Systems in Marketing. 1994.
Book chapter
  1. Marta Santos; Paulo Rita; Sérgio Moro; Bráulio Alturas. "Electronic Word-of-Mouth and Tourist Satisfaction in Rural Tourism in Schist Villages". edited by Rodrigues, {Maria Ant{\'o, 88-115. IGI Global, 2023.
    10.4018/978-1-6684-7242-2.ch004
  2. Brochado, A.; Rita, P.. "Management perception of service quality". 2017.
    10.4324/9781315659657
  3. Peres, R.; Rita, P.. "Marketing e comunicação dos destinos". 2017.
  4. Rita, P.; Brochado, A.; Rita Marques. "Sociability and the intention to return to a hostel". 2016.
  5. Moro, S.; Cortez, Paulo; Rita, P.. "An automated literature analysis on data mining applications to credit risk assessment analysis". 2016.
  6. Brochado, A.; Rita, P.. "Management Perception of Service Quality". 2016.
  7. Rita, P.; Antunes, J.. "A Importância do Marketing no Desenvolvimento de Destinos e Produtos Turísticos". 2014.
  8. Rita, P.. "Comércio Electrónico B2B". 2013.
  9. Paulo Miguel Rasquinho Ferreira Rita. "Paper versus Electronic Surveys". 2011.
  10. Moutinho, L.; Rita, Paulo. "Future Trends in Marketing". In Strategic Marketing Management: A Business Process Approach, edited by Luiz Moutinho; Geoff Southern, 452-485. Cengage Learning EMEA, 2010.
  11. Nuno Fortes; Rita, P.. "A privacidade e a utilizaçao do comércio electrónico: modelo e metodología de investigaçao". 2007.
  12. Rita, P.. "Design of Web Sites in the Tourism Industry". In Marketing for Hospitality and Tourism, edited by Philip Kotler; John Bowen; James Makens, 826-830. New Jersey, United States: Prentice Hall, 2006.
    Published
  13. Rita, P.. "Using the Web to Market Tourism Destinations". 2006.
  14. Paulo Águas; Costa, J.; Rita, P.. "Critérios de Segmentação de Mercado: Aplicações em Turismo". 2004.
  15. Salazar, A.; Costa, J.; Rita, P.. "Qualidade do Serviço, Satisfação do Consumidor e Intenções de Comportamento no Sector Hoteleiro Português". 2004.
  16. Moutinho, L.; Rita, P.. "Expert Systems in Tourism". 1994.
  17. Moutinho, L.; Rita, P.. "An expert system for promotion budget allocation to international markets". 1994.
  18. Rita, P.. "Acquiring Expertise for a Knowledge-Based System in Tourism Marketing". 1994.
  19. Rita, P.; Moutinho, L.. "Promotion Budget Allocation for National Tourist Offices using and Expert System". 1994.
  20. Rita, P.. "An Expert System for Resource Allocation Decisions in National Tourism Organizations: Knowledge Acquisition Issues". 1991.
Conference abstract
  1. Oliveira, Pedro Miguel; Guerreiro, João; Rita, Paulo. "What if we took a holiday? Enriching Advertising with Intelligent Voice Assistants". Paper presented in AIRSI 2022 - Technologies 4.0 in Tourism, Services & Marketing, Zaragoza, 2022.
Conference paper
  1. Pedro Miguel Oliveira; João Guerreiro; Paulo Rita. "What if we took a holiday?". 2022.
  2. Albano, P.; Guerreiro, J.; Rita, Paulo. "The impact of video versus text reviews on consumer intention to purchase,O Impacto de Reviews em Vídeo versus Texto na Intenção de Compra do Consumidor". 2019.
    10.23919/CISTI.2019.8760971
  3. Águeda, M.; Rita, P.; Guerreiro, P.. "Sentiment analysis in online reviews classification using text mining techniques,Análise de Sentimentos na Classificação de Online Reviews Aplicando Texto Mining". 2019.
    10.23919/CISTI.2019.8760671
  4. Lídia Silveira Pina; Sandra Maria Correia Loureiro; Paulo Rita; Eduardo Moraes Sarmento; Ricardo G. Bilro; João Guerreiro. "The perception of active listening practice on social networks". 2018.
    10.15444/GMC2018
  5. Pinto, Luisa; Loureiro, Sandra Maria Correia; Rita, Paulo; Sarmento, Eduardo Moraes. "EXPLORING HOW BRANDS CREATE AND MAINTAIN ONLINE RELATIONSHIPS THROUGH THEIR WEBSITES, FACEBOOK AND INSTAGRAM BRAND PAGES". Tokyo, 2018.
    Published • 10.15444/gmc2018.09.05.03
  6. Souto, D.; Salgueiro, F.; Rita, Paulo. "Brand Page Participation: a new construct to measure users' participation in social networking sites". Paper presented in ANPAD-EMA, Porto Alegre, 2018.
  7. Kamakura, W.; Rita, Paulo; Dello Russo, S.. "Linking Employee Job Satisfaction and Customer Satisfaction Surveys: A Micro-Data Perspective". Paper presented in European Marketing Academy Conference (EMAC), Glasgow, 2018.
  8. Souto, D.; Salgueiro, M. F.; Rita, P.. "The effects of social networking sites on brand benevolence". 2017.
  9. Oliveira, P.; Rita, P.; Guerreiro, J.. "PLAYING WITH THE BRAIN THROUGH ADVERTISING:Neurophysiological Methods’ Application to Tourism". 2017.
  10. Moro, S.; Pires, G.; Rita, Paulo; Cortez, P.. "A cross-cultural case study of consumers' communications about a new technological product". Paper presented in Royal Bank International Research Seminar: Culture and the Adoption of New Information Technologies, Montreal, 2017.
  11. Pereira, H.; Salgueiro, M.F.; Rita, Paulo. "The Mediating Effect of Satisfaction - Does is influences Loyalty Concerning Online Tourism Purchases?". Paper presented in 45th European Marketing Academy Conference (EMAC), 2016.
  12. Souto, D.; Salgueiro, M.F.; Rita, P.. "Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites". 2015.
  13. Souto, D.; Salgueiro, M.F.; Rita, P.. "Social Networking Sites: The relationship element in the communication mix.". 2015.
  14. Brochado, A.; Rita, P.; Loureiro, S. M. C.. "Assessing the role of perceived value on mobile data service usage: gender and age as moderators.". 2014.
  15. Souto, D.; Salgueiro, M.F.; Rita, P.. "The effects of social network sites on brand awareness and attitude,". 2014.
  16. Brochado, A.; Rita, P.; Loureiro, S. M. C.. "Assessing the role of perceived value on mobile data service usage: gender and age as moderators". 2014.
  17. Pereira, H.; Salgueiro, M.F.; Rita, P.. "Online Determinants of E-Customer Satisfaction: Application to Website Purchases in Tourism". 2014.
  18. Zeferino, E.C.; Loureiro, S. M. C.; Rita, P.. "How Visitors of Luxury Cruises Perceive a Tourist Destination: Internal Determinants, Satisfaction and Intention to Return". 2014.
  19. Pereira, H.; Rita, P.; Salgueiro, M.F.. "A Relationship Marketing Approach to the Online Purchase of Tourism Products". 2014.
  20. Guerreiro, J.; Rita, Paulo; Trigueiros, D.. "Predicting Consumer Decision Making Process: The interplay between emotions and attention during the purchase of cause-related products". 2013.
  21. Canuto, J.; Rita, Paulo. "How Measurable Can Happiness Be? A Neuroscience Approach to a Scale Development for a New Construct of Happiness". Paper presented in European Marketing Academy (EMAC), 2013.
  22. Pereira, H.; Rita, P.; Salgueiro, M.F.. "How To Make Customers Loyal To Online Tourism Products?". 2012.
  23. Langaro, D.; Rita, P.; Salgueiro, M.F.. "Proposition of a New Theoretical Model to Evaluate the Role of Social Network Sites in Driving Loyalty". 2012.
  24. Souto, D.; Rita, P.; Salgueiro, M.F.. "The Role of Social Network Sites in Driving Customer Relationship Loyalty". 2012.
  25. Cardigo, C.; Rita, Paulo. "Last Christmas I gave you my heart" - Gift-receiving and Identity -threat: Disposition as a coping strategy". Paper presented in European Marketing Academy (EMAC), 2012.
  26. Paulo Ferreira; Paulo Miguel Rasquinho Ferreira Rita. "Grabbing attention while reading website pages: the influence of verbal emotional cues in advertising". 2011.
  27. Paulo Ferreira; Paulo Miguel Rasquinho Ferreira Rita; Diogo Morais. "Shifts of attention on the web: The role of verbal emotional cues". 2011.
  28. João Guerreiro; Paulo Miguel Rasquinho Ferreira Rita. "Consumer Decision-Making Process: Using Graph Mining and Eye-Tracking to Capture Decision Strategies". 2011.
  29. Cristina Cardigo; Paulo Miguel Rasquinho Ferreira Rita. "I Act, Therefore I Am: Confronting Consumption with Ecological Behavior". 2011.
  30. Hélia Maria Gonçalves Pereira; Paulo Miguel Rasquinho Ferreira Rita; Salgueiro, M.F.. "Evaluating online purchase factors that influence e-customer satisfaction in tourism". 2011.
  31. Jaqueline Canuto; Rita, Paulo. "The Nature and Influence of Trust and Happiness on Consumers' Loyalty to Brands". 2011.
  32. Borges, M.; Rita, P.; Pagani, M.. "A new conceptual framework to evaluate consumer adoption of mobile services: The case of Mobile TV". 2011.
    10.1109/ICMB.2011.49
  33. Canuto, J.; Rita, Paulo. "Inside consumers' brain: the influence of happiness and trust on loyalty. A conceptual model for online Social Virtual Worlds". Paper presented in American Marketing Association (AMA) SERVSIG International Research Conference, 2010.
  34. Cardigo, C.; Rita, Paulo. "Fostering Sustainable Consumption through Consumer Empowerment". Paper presented in European Advances in Consumer Research 2010, 2010.
  35. Pires, G.; Rita, P.; Stanton, J.. "Assessing Relevancy of ICT Driven Consumer Empowerment for Business". 2010.
  36. Pires, G.; Rita, P.; Stanton, J.. "Assessing connectivity in ICT-driven consumer empowerment". 2010.
  37. Pereira, H.; Rita, P.; Salgueiro, M.F.. "Evaluating traditional online purchase factors that influence online tourism customers satisfaction". 2010.
  38. Canuto, J.; Rita, P.. "Are happiness and trust relevant for consumers' loyalty in the online environment?". 2010.
  39. Cardigo, C.; Rita, P.. "Moving Towards Sustainability: Empowering Consumers through Knowledge-based Trust". 2010.
  40. Cardigo, C.; Rita, Paulo. "Fostering Sustainable Consumption through Consumer Empowerment". Paper presented in American Marketing Association (AMA) Conference, 2010.
  41. Jaqueline Canuto; Rita, Paulo. "The influence of happiness and trust on consumers' loyalty in social virtual networks". Paper presented in European Marketing Academy Conference (EMAC), 2010.
  42. Pereira, H.; Rita, Paulo; Salgueiro, M.F.. "Evaluating specific online purchase factors that influence online tourism customers satisfaction". Paper presented in The European Institute of Retailing and Services Studies (EIRASS) International Conference, 2010.
  43. Travassos, D.; Rita, P.. "The Impact of Sport Tourism in Destination Loyalty". 2009.
  44. Cardigo, C.; Rita, P.. "The Adoption of Ecologically Conscious Consumer Behaviors: Exploring its Association with Materialism and Lifestyles of Voluntary Simplicity". 2009.
  45. Lee, J.; Rita, P.. "The Role of Web Quality and Brand Equity on Web Loyalty: An Empirical Study of Portal Web sites". 2009.
  46. Cristina Cardigo; Rita, P.. "The Adoption of Ethical Consumption Practices by Voluntary Simplifiers: Exploring Motivations and Obstacles". 2009.
  47. Pereira, H.; Rita, P.; Salgueiro, M.F.. "The Determinants of Satisfaction of Loyal Customers in the Purchase of Online Tourism Products". 2009.
  48. Almeida, D.; Rita, P.. "Study of customer's perceptual antecedents of value and attitude toward Electronic Marketing Communication tools (e-mail and SMS): An Application to the Tourism Industry". 2009.
  49. Antunes, J.; Rita, P.. "Market Segmentation on Health Tourism: An Application to Thermal Spas". 2008.
  50. Salazar, A.; Rita, P.; Costa, J.. "Dimensions of Consumer Satisfaction in Hospitality Services". 2008.
  51. Fortes, Nuno; Rita, Paulo. "Permission e-mail marketing". Paper presented in Academy of Marketing Conference, Egham, Surrey, 2007.
    Published
  52. Tsiameti, G; Moutinho, L; Rita, Paulo; Chien, C.. "The Marketing of Corporate Annual Reports: Assessing their Truth and Fairness". Paper presented in 36th European Marketing Academy Conference (EMAC), Reykjavik, 2007.
  53. Pereira, H.; Rita, Paulo. "A Study on the Segmentation of a Rural Region as a Tourist Destination". Paper presented in 36th European Marketing Academy Conference (EMAC), Reykjavik, 2007.
  54. Antunes, J.; Rita, Paulo. "Effects of Relationship Marketing on Satisfaction and Loyalty in a SPA Context". Paper presented in 36th European Marketing Academy Conference (EMAC), Reykjavik, 2007.
  55. Antunes, J.; Rita, Paulo. "The Impact of Relationship Marketing on Customers Loyalty in a Spa Environment". Paper presented in Academy of Marketing Conference 2007, London, 2007.
  56. Nuno Fortes; Rita, P.. "A privacidade e a utilização do comércio electrónico: Um modelo conceptual". 2006.
  57. Nuno Fortes; Rita, P.. "Um modelo para o estudo da relação entre a privacidade e a utilização do comércio electrónico". 2006.
  58. Moutinho, L; Rita, Paulo; Lucas de Freitas, C. "Predictive Modelling through Neural Networks and OLS Regression: the case of effectiveness of retail banking". Paper presented in 35th EMAC Conference, Athens, 2006.
    Published
  59. Moutinho, L; Rita, Paulo; Lucas de Freitas, C. "Planning Process and Innovativeness as Antecedents to Performance of Bank Outlets". Paper presented in European Institute of Retailing and Advanced Service Studies Conference, Budapest, 2006.
  60. Pereira, H.; Rita, Paulo. "An Exploratory Study about the Influence of Relationship Marketing and other Motivational Factors in the Satisfaction and Loyalty of Online Purchase of Tourism Products". Paper presented in European Institute of Retailing and Advanced Service Studies Conference, Budapest, 2006.
  61. Pereira, H.; Rita, Paulo. "The Relations between Internet Marketing and Services Marketing: the case of repeated purchase behaviour in online travel services". Paper presented in European Marketing Academy Conference (EMAC), 2005.
  62. Paulo Águas; Costa, J.; Rita, P.. "O Desempenho como Critério de Classificação de Origens e Destinos Turísticos". 2005.
  63. Rita, P.. "A Importância das Motivações dos Turistas na Escolha do Destino". 2005.
  64. Rita, P.. "O Papel da Internet na Comunicação Push/Pull". 2005.
  65. Paulo Águas; Costa, J.; Rita, P.. "Avaliação de Fluxos Turísticos: uma proposta de proxy do desempenho". 2005.
  66. Pereira, H.; Rita, Paulo. "The Relations between Internet Marketing and Services Marketing: the case of repeated purchase behaviour in online travel services". Paper presented in International Conference on Information Technology in Travel & Tourism, 2005.
  67. Salazar, A.; Costa, J.; Rita, P.. "A QUALIDADE DO SERVIÇO AS PERCEPÇÕES DOS CONSUMIDORES E DOS DIRECTORES DOS HOTÉIS DE 4 E 5 ESTRELAS DAS CADEIAS HOTELEIRAS EM PORTUGAL". 2005.
  68. Moutinho, L; Rita, Paulo; Li, S.. "Strategic Diagnostics and Managerial Judgement: a Hybrid Knowledge-Based Approach". Paper presented in British Computer Society Artificial Intelligence Conference, Cambridge, 2005.
  69. Pereira, H.; Rita, P.. "Purchase Behaviour related with Tourist Products on the Internet". 2004.
  70. Paulo Águas; Rita, P.; Costa, J.. "Market share analysis: Tourist destination competitiveness". 2004.
  71. Rita, P.; Robert Krapfel. "Collaboration and Competition in Buyer-Seller Relations: The Role of Information in Supply Chain and e-Procurement Impacted Relationships". 2004.
  72. Paulo Águas; Rita, P.; Costa, J.. "Segmentação de Países Emissores de Fluxos Turísticos". 2004.
  73. Salazar, A.; Costa, J.; Rita, P.. "A Relação entre Qualidade do Serviço, Satisfação do Consumidor e Intenções de Comportamento: O Caso dos Hotéis de 4 e 5 estrelas das Cadeias Hoteleiras em Portugal". 2004.
  74. Paulo Águas; Costa, J.; Rita, P.. "Competitividade Turística dos Países do Sul da Europa". 2004.
  75. Salazar, A.; Costa, J.; Rita, P.. "Relationship between service quality, customer satisfaction and behavioural intentions: a study on the hospitality sector". 2004.
  76. Lages, C.; Rita, P.; Lages, L. F.. "Linking Contingent Forces, Strategy and Performance in an E-Marketing Context". 2003.
  77. Rita, P.; Oliveira, C.. "E-Mail Marketing Campaigns: An Application to the Tourism Industry". 2003.
  78. Rita, P.. "Consumer Behaviour Online". 2003.
  79. Rita, Paulo; Lages, C.; Lages, L. F.. "The Relationship between E-Marketing Strategy and E-Performance: A Conceptual Framework.". Paper presented in IADIS WWW/Internet Conference (ICWI), 2003.
  80. Lages, L. F.; Lages, C.; Rita, P.. "4Ws E-Marketing Strategy: A Conceptual Framework of its Antecedents and its Consequences on Web Performance". 2002.
  81. Rita, P.. "Web Marketing em Turismo". 2002.
  82. Rita, P.; Lages, C.; Lages, L. F.. "A Contingency Approach to E-Performance". 2002.
  83. Rita, Paulo; Lages, C.; Lages, L.. "A Contigency Approach to E-Performance". Paper presented in ANZMAC/EMAC Conference, Kuala Lumpur, 2002.
  84. Rita, Paulo. "Web Marketing in Turismo". Paper presented in Conferência de Marketing de Produtos Turísticos, Lisboa, 2002.
  85. Rita, P.; Costa, J.; Paulo Águas. "Tendências Internacionais em Turismo e Hotelaria". 2001.
  86. Rita, P.. "Web marketing tourism destinations". 2000.
  87. Rita, P.. "Política Turística e Desenvolvimento Regional". 2000.
  88. Rita, P.. "Web Marketing em Hotelaria". 2000.
  89. Rita, P.. "Web Design for Destination Tourism Marketing". 2000.
  90. Rita, P.. "Internet marketing destinations in the global tourism marketplace". 2000.
  91. Rita, P.. "E-Millenium: as bases para o desenvolvimento da actividade económica e do negócio no séc. XXI". 2000.
  92. Rita, Paulo. "The Analytic Hierarchy Process in Marketing". Paper presented in International Teachers Program - International Schools of Business Management, 1999.
  93. Rita, P.. "Information Technology in Tourism Marketing". 1999.
  94. Rita, Paulo. "Computer Modelling in Marketing Management". Paper presented in International Teachers Program - International Schools of Business Management, 1999.
  95. Rita, P.. "A Promoção no Futuro: Novos Modelos para a Promoção do Turismo". 1999.
  96. Rita, P.. "Expert Systems in Destination Marketing". 1998.
  97. Rita, P.. "Marketing Internacional de Destinos Turísticos". 1998.
  98. Rita, P.. "Marketing Turístico". 1998.
  99. Rita, P.. "Marketing na Internet". 1997.
  100. Rita, P.. "Estratégias de Sucesso para Marketing na Internet". 1997.
  101. Rita, P.. "Promoting Tourism Destinations in the International Marketplace". 1996.
  102. Rita, P.. "International Marketing Objectives of National Tourist Offices". 1995.
  103. Rita, P.. "Allocating Marketing Budgets to International Markets: A Rule Development Approach". 1995.
  104. Rita, P.. "Expert Systems in Tourism: The State of the Art". 1994.
  105. Rita, P.. "Tourex: An Expert System Application to International Tourism Marketing". 1994.
  106. Rita, Paulo; Moutinho, L.. "Modelling the Allocation of National Tourist Offices Promotional Budget to International Markets Using a Knowledge Based System: Preliminary Findings". 1992.
  107. Rita, P.. "A Knowledge Based System for Allocating a Promotion Budget to International Markets by National Tourist Offices". 1992.
  108. Rita, Paulo. "An Expert System for Resource Allocation Decisions in National Tourism Organisations: Knowledge Acquisition Issues". Paper presented in Principles And Practices In Economic And Business Research Methods Conference, 1991.
  109. Rita, P.. "The Development of an Expert System for Market Opportunity Analysis in Tourism". 1991.
  110. Rita, P.. "An Expert System for Promotion Budget Allocation Decisions in National Tourist Offices". 1991.
  111. Rita, P.. "Expert Systems and Marketing Strategy: An Application to Portfolio Management Decisions in Tourism". 1991.
  112. Rita, P.. "A Knowledge Based System for Allocation of Resources in National Tourist Offices". 1991.
  113. Rita, P.; Moutinho, L.. "Compositex: An Expert System for Strategic Competitive Positioning". 1990.
Conference poster
  1. Ramos, R.; Rita, P.; Moro, S.. "Internet user behavior change: Scholar perspective". 2017.
  2. Souto, D.; Rita, P.; Salgueiro, M.F.. "The Role of Social Network Sites in Driving Customer Relationship Loyalty". 2012.
  3. Salazar, A.; Rita, Paulo. "Components of Tourist Satisfaction in Hospitality Services". Paper presented in 36th European Marketing Academy Conference (EMAC), 2007.
  4. Fortes, N.; Rita, Paulo. "E-mail and Permission Marketing". Paper presented in 36th European Marketing Academy Conference (EMAC), 2007.
Edited book
  1. Svend Hollensen; Philip Kotler; Marc Oliver Opresnik. Marketing nas mídias: um guia prático. Opresnik Management Consulting. 2020.
  2. Moutinho, L.; Graeme Hutcheson; Rita, P.. Advances in Doctoral Research in Management. 2006.
Encyclopedia entry
  1. Rita, P.. "Marketing, Business Intelligence e Predictive Analytics". , 2015. https://ciencia.iscte-iul.pt/publications/marketing-business-intelligence-e-predictive-analytics/23458?lang=en.
Journal article
  1. Paulo Rita; João Guerreiro; Ricardo Ramos; Ricardo G. Caetano. "The role of microtransactions in impulse buying and purchase intention in the video game market". Entertainment Computing (2024): https://doi.org/10.1016/j.entcom.2024.100693.
    10.1016/j.entcom.2024.100693
  2. Pedro Almeida; Paulo Rita; Diego Costa Pinto; Márcia Herter. "The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun?". Journal of Brand Management (2024): https://doi.org/10.1057/s41262-024-00357-w.
    10.1057/s41262-024-00357-w
  3. Ricardo Ramos; Paulo Rita; Celeste Vong. "Mapping research in marketing". Spanish Journal of Marketing - ESIC (2023): https://novaresearch.unl.pt/en/publications/ab4218e2-4c05-4e8d-b0d1-b6d686b5811f.
    10.1108/SJME-10-2022-0221
  4. Paulo Rita; Nuno Antonio; Ana Patrícia Afonso. "Social media discourse and voting decisions influence". Social Network Analysis and Mining 13 1 (2023): 1-16. https://novaresearch.unl.pt/en/publications/30106801-0b1d-4cc4-92ee-083980f8cf5f.
    10.1007/s13278-023-01048-1
  5. Carolina Coco; Paulo Rita; Ricardo F. Ramos; Nuno Fortes. "Dress with Finesse". International Journal of Fashion Design, Technology and Education (2023): 1-16. https://novaresearch.unl.pt/en/publications/a464828d-2f73-4015-9e73-86793c4b105d.
    10.1080/17543266.2023.2277257
  6. Paulo Rita; Maria Teresa Borges Tiago; Joana Caetano. "The theory-practice research gains from big data". International Journal of Contemporary Hospitality Management 35 12 (2023): 4486-4501. https://novaresearch.unl.pt/en/publications/a9457b5a-1e5a-44a1-a1cb-dad9ffe4de02.
    10.1108/IJCHM-05-2022-0646
  7. Paulo Rita; João Guerreiro; Sara Matos. "The Influence of Typical Versus Atypical Ads On Sharing Intention". International Journal of Internet Marketing and Advertising 19 3-4 (2023): 231-262. https://novaresearch.unl.pt/en/publications/2ba102ab-6ec2-48f9-8e7e-60db4115d875.
    10.1504/IJIMA.2023.133313
  8. Nuno António; Paulo Rita. "Twenty-two years of International Journal of Hospitality Management: A bibliometric analysis 2000–2021". International Journal of Hospitality Management (2023): https://doi.org/10.1016/j.ijhm.2023.103578.
    10.1016/j.ijhm.2023.103578
  9. Paulo Rita; Nuno António; João Neves. "The Impact of the COVID-19 Pandemic on the Tourism Sector in the Autonomous Region of Madeira". Sustainability (2023): https://doi.org/10.3390/su151612298.
    10.3390/su151612298
  10. Paulo Rita; Celeste Vong; Flávio Pinheiro; João Mimoso. "A sentiment analysis of Michelin-starred restaurants". European Journal of Management and Business Economics (2023): https://doi.org/10.1108/EJMBE-11-2021-0295.
    10.1108/EJMBE-11-2021-0295
  11. Antónia Correia; Sérgio Moro; Paulo Rita. "The travel dream experience in pandemic times". Anatolia (2023): https://doi.org/10.1080/13032917.2022.2041444.
    10.1080/13032917.2022.2041444
  12. Pedro Simões Coelho; Paulo Rita; Ricardo F. Ramos. "How the response to service incidents change customer–firm relationships". European Journal of Management and Business Economics (2023): https://doi.org/10.1108/EJMBE-05-2021-0157.
    10.1108/EJMBE-05-2021-0157
  13. Paulo Rita; Vasco Eiriz; Beatriz Conde. "The role of information for the customer journey in mobile food ordering apps". Journal Of Services Marketing 37 5 (2023): 574-591. https://novaresearch.unl.pt/en/publications/a054a985-4954-4f3b-a944-bef20ae1e8fc.
    10.1108/JSM-11-2021-0407
  14. Ricardo Ramos; Paulo Rita. "Structure of REDEE and EJMBE research: a bibliometric analysis". European Journal of Management and Business Economics (2023): https://doi.org/10.1108/EJMBE-04-2022-0109.
    10.1108/EJMBE-04-2022-0109
  15. Ana Rita Gonçalves; Diego COSTA PINTO; Paulo Rita; Tamara Pires. "Artificial Intelligence and Its Ethical Implications for Marketing". Emerging Science Journal 7 2 (2023): 313-327. https://novaresearch.unl.pt/en/publications/c9456544-e18b-4006-9a7c-d287a58859e1.
    10.28991/ESJ-2023-07-02-01
  16. Sérgio Moro; Guilherme Pires; Paulo Rita; Paulo Cortez; Ricardo F. Ramos; Moro, Sérgio; Rita, Paulo; et al. "Discovering ethnic minority business research directions using text mining and topic modelling". Journal of Research in Marketing and Entrepreneurship 25 1 (2023): 83-102. https://novaresearch.unl.pt/en/publications/3419c257-a57e-4cf2-9f3b-ce726d2061af.
    In press • 10.1108/JRME-01-2022-0004
  17. Ricardo Filipe Ramos; Paulo Rita; Sérgio Moro. "Are social media and mobile applications threatening retail websites?". International Journal of Internet Marketing and Advertising 18 1 (2023): 58-81. https://novaresearch.unl.pt/en/publications/64e680d7-c961-481d-8b90-0c550d930978.
    10.1504/IJIMA.2023.10053067
  18. Sara Morgado da Costa; Sérgio Moro; Paulo Rita; Bráulio Alturas. "Customer experience through online reviews from TripAdvisor". International Journal of Technology Marketing 17 1 (2023): 48-77. https://novaresearch.unl.pt/en/publications/f6a2120a-2791-480b-bd3e-9afb84a737be.
    10.1504/IJTMKT.2023.127352
  19. Rita, Paulo; Arriaga, Patrícia; Moura, Ana; Guerreiro, João. "Locals versus foreigners' emotion-motivational responses towards traditional and non-traditional food". Spanish Journal of Marketing - ESIC 27 1 (2022): 79-97. http://dx.doi.org/10.1108/sjme-11-2021-0213.
    Published • 10.1108/sjme-11-2021-0213
  20. Pedro Miguel Oliveira; João Guerreiro; Paulo Rita. "Neuroscience research in consumer behavior: A review and future research agenda". International Journal of Consumer Studies (2022): https://doi.org/10.1111/ijcs.12800.
    10.1111/ijcs.12800
  21. Paulo Rita; Sérgio Moro; Gabriel Cavalcanti. "The impact of COVID-19 on tourism: Analysis of online reviews in the airlines sector". Journal of Air Transport Management (2022): https://doi.org/10.1016/j.jairtraman.2022.102277.
    10.1016/j.jairtraman.2022.102277
  22. Paulo Rita; Ricardo F. Ramos. "Global Research Trends in Consumer Behavior and Sustainability in E-Commerce: A Bibliometric Analysis of the Knowledge Structure". Sustainability (2022): https://doi.org/10.3390/su14159455.
    10.3390/su14159455
  23. Paulo Rita; Ricardo Ramos; Maria Teresa Borges-Tiago; David Rodrigues. "Impact of the rating system on sentiment and tone of voice". International Journal of Hospitality Management 104 (2022): 1-12. https://novaresearch.unl.pt/en/publications/7c5cb2d4-d151-4d68-8a05-859a725a5380.
    10.1016/j.ijhm.2022.103245
  24. Sérgio Moro; Paulo Rita. "Data and text mining from online reviews: An automatic literature analysis". WIREs Data Mining and Knowledge Discovery (2022): https://doi.org/10.1002/widm.1448.
    10.1002/widm.1448
  25. Paulo Rita; Sérgio Moro. "Tasting the Port wine cellar experience: what features please the most?". Journal of Wine Research (2022): 1-12. https://doi.org/10.1080/09571264.2022.2081140.
    10.1080/09571264.2022.2081140
  26. Raposo Santos, Zélia; Simões Coelho, Pedro; Rita, Paulo. Corresponding author: Raposo Santos, Zélia. "Consumer engagement in social media brand communities: A literature review". International Journal of Information Management 63 (2022): 102457-102457. http://dx.doi.org/10.1016/j.ijinfomgt.2021.102457.
    10.1016/j.ijinfomgt.2021.102457
  27. Nuno Antonio; Paulo Rita; Pedro Saraiva. "Effectiveness of COVID-19 Vaccines: Evidence from the First-Year Rollout of Vaccination Programs". Vaccines 10 3 (2022): 409-409. https://doi.org/10.3390/vaccines10030409.
    10.3390/vaccines10030409
  28. Rita, Paulo; Ramos, Ricardo F.; Tiago, Maria Teresa Borges ; Rodrigues, David. "Impact of the rating system on sentiment and tone of voice: A Booking.com and TripAdvisor comparison study". International Journal of Hospitality Management (2022):
    In press
  29. Paula Cruz; Leonardo Vanneschi; Marco Painho; Paulo Rita. "Automatic Identification of Addresses: A Systematic Literature Review". ISPRS International Journal of Geo-Information (2021): https://doi.org/10.3390/ijgi11010011.
    10.3390/ijgi11010011
  30. Celeste Vong; Paulo Rita; Nuno António. "Health-Related Crises in Tourism Destination Management: A Systematic Review". Sustainability (2021): https://doi.org/10.3390/su132413738.
    10.3390/su132413738
  31. Daniel Pinto Lopes; Paulo Rita; Horst Treiblmaier. "The impact of blockchain on the aviation industry". Research in Transportation Business and Management 41 December (2021): 1-12. https://novaresearch.unl.pt/en/publications/ba4dfafe-4ca3-4218-b80f-ce4a049fe81f.
    10.1016/j.rtbm.2021.100669
  32. Nuno António; Paulo Rita. "March 2020: 31 days that will reshape tourism". Current Issues in Tourism (2021): 1-16. https://doi.org/10.1080/13683500.2020.1863927.
    10.1080/13683500.2020.1863927
  33. Zélia Raposo Santos; Pedro Simões Coelho; Paulo Rita. "Fostering Consumer–Brand Relationships through social media brand communities". Journal of Marketing Communications (2021): https://doi.org/10.1080/13527266.2021.1950199.
    10.1080/13527266.2021.1950199
  34. Oliveira, Cristina; Rita, Paulo; Moro, Sérgio. "Unveiling Island Tourism in Cape Verde through Online Reviews". Sustainability 13 15 (2021): 8167-8167. https://doi.org/10.3390/su13158167.
    10.3390/su13158167
  35. António, Nuno; Rita, Paulo; Saraiva, Pedro. "COVID-19: Worldwide Profiles during the First 250 Days". Applied Sciences (2021): https://doi.org/10.3390/app11083400.
    10.3390/app11083400
  36. Paulo Rita; João Guerreiro; Muhamad Omarji. "Autonomic emotional responses to food: Private label brands versus National Brands". Journal of Consumer Behaviour (2021): https://doi.org/10.1002/cb.1874.
    10.1002/cb.1874
  37. António, Nuno; Rita, Paulo. "COVID-19: The catalyst for digital transformation in the hospitality industry?". (2021): http://hdl.handle.net/10362/117340.
    https://doi.org/10.18089/tms.2021.170204
  38. Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio. "Is this the beginning of the end for retail websites? A professional perspective". (2021): http://hdl.handle.net/10362/119873.
    https://doi.org/10.1504/IJIMA.2021.115422
  39. Piccinelli, Stefania; Moro, Sérgio; Rita, Paulo. "Air-travelers' concerns emerging from online comments during the COVID-19 outbreak". Tourism Management 85 (2021): 104313-104313. http://hdl.handle.net/10362/114283.
    10.1016/j.tourman.2021.104313
  40. Moro, Sérgio; Ramos, Ricardo F.; Rita, Paulo. "What drives job satisfaction in IT companies?". International Journal of Productivity and Performance Management (2021): http://hdl.handle.net/10362/95589.
    https://doi.org/10.1108/IJPPM-03-2019-0124
  41. Borges-Tiago, Maria Teresa; Arruda, Carolina; Tiago, Flavio; Rita, Paulo. "Differences between TripAdvisor and Booking.com in branding co-creation". (2021): http://hdl.handle.net/10362/106239.
    https://doi.org/10.1016/j.jbusres.2020.09.050
  42. Rita, Paulo; Ramos, Ricardo Filipe; Moro, Sérgio; Mealha, Marta; Radu, Lucian. "Online dating apps as a marketing channel". (2021): http://hdl.handle.net/10362/112881.
    https://doi.org/10.1108/EJMBE-10-2019-0192
  43. Wilson, Brad; Rita, Paulo; Barrios, Andres; Popp, Bastian. "Extending the notion of customer value to surfing camps". Heliyon 7 8 (2021): http://hdl.handle.net/10362/125969.
    https://doi.org/10.1016/j.heliyon.2021.e07876
  44. Yu, Ting; Rita, Paulo; Moro, Sérgio; Oliveira, Cristina. "Insights from sentiment analysis to leverage local tourism business in restaurants". (2021): http://hdl.handle.net/10362/128468.
    https://doi.org/10.1108/IJCTHR-02-2021-0037
  45. Shuqair, Saleh; Pinto, Diego Costa; So, Kevin Kam Fung; Rita, Paulo; Mattila, Anna S.. "A pathway to consumer forgiveness in the sharing economy". International Journal of Hospitality Management 98 (2021): http://hdl.handle.net/10362/123444.
    Published • 10.1016/j.ijhm.2021.103041
  46. Godinho, Sandra; Moro, Sérgio; Garrido, Margarida Vaz; Prada, Marília; Rita, Paulo. "Grounded Marketing: Sensoriomotor Evidence in Consumer Sciences Literature through Text Mining". (2021):
    Under revision
  47. Huseynov, Kamran; Costa Pinto, Diego; Maurer Herter, Márcia; Rita, Paulo. "Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior". Journal of Hospitality & Tourism Research 44 7 (2020): 1153-1177. http://dx.doi.org/10.1177/1096348020936334.
    10.1177/1096348020936334
  48. Loureiro, Sandra Maria Correira; Rita, Paulo; Sarmento, Eduardo Moraes. "What is the core essence of small city boutique hotels?". International Journal of Culture, Tourism, and Hospitality Research 14 1 (2020): 44-62. http://hdl.handle.net/10362/94056.
    10.1108/IJCTHR-01-2019-0007
  49. Moro, Sérgio; Pires, Guilherme; Rita, Paulo; Cortez, Paulo. "A cross-cultural case study of consumers' communications about a new technological product". (2020): http://hdl.handle.net/1822/73578.
    https://doi.org/10.1016/j.jbusres.2018.08.009
  50. António, Nuno; Rita, Paulo. "March 2020". (2020): http://hdl.handle.net/10362/110084.
    https://doi.org/10.1080/13683500.2020.1863927
  51. Rita, Paulo; António, Nuno. "Promotion of inclusive tourism by national destination management organizations". (2020): http://hdl.handle.net/10362/108367.
    https://doi.org/10.1108/WHATT-07-2020-0068
  52. Huseynov, Kamran; Costa Pinto, Diego; Maurer Herter, Márcia; Rita, Paulo. "Rethinking Emotions and Destination Experience". (2020): http://hdl.handle.net/10362/101050.
    https://doi.org/10.1177/1096348020936334
  53. Langaro, Daniela; Salgueiro, Maria De Fátima; Rita, Paulo. "Users' brand page participation". (2020): http://hdl.handle.net/10362/100681.
    https://doi.org/10.1504/IJIMA.2020.107658
  54. Moro, Sérgio; Rita, Paulo; Ramos, Pedro; Esmerado, Joaquim. "The influence of cultural origins of visitors when staying in the city that never sleeps". (2020): http://hdl.handle.net/10362/105563.
    https://doi.org/10.1080/02508281.2020.1821328
  55. Paulo Rita; Ana Brochado; Lyublena Dimova. "Millennials’ travel motivations and desired activities within destinations: A comparative study of the US and the UK". Current Issues in Tourism (2019): 1-17. https://doi.org/10.1080/13683500.2018.1439902.
    10.1080/13683500.2018.1439902
  56. Ana Brochado; Cristina Oliveira; Paulo Rita; Fernando Oliveira. "Shopping centres beyond purchasing of luxury goods: a tourism perspective". Annals of Leisure Research (2019): 1-22. https://doi.org/10.1080/11745398.2018.1522594.
    10.1080/11745398.2018.1522594
  57. Brochado, Ana; Rita, Paulo; Moro, Sérgio. "Discovering Patterns in Online Reviews of Beijing and Lisbon Hostels". Journal of China Tourism Research 15 2 (2019): 1-20. https://doi.org/10.1080/19388160.2018.1543065.
    10.1080/19388160.2018.1543065
  58. Moro, S.; Pires, G.; Rita, P.; Cortez, P.. "A text mining and topic modelling perspective of ethnic marketing research". Journal of Business Research 103 (2019): 275-285. http://www.scopus.com/inward/record.url?eid=2-s2.0-85061051852&partnerID=MN8TOARS.
    10.1016/j.jbusres.2019.01.053
  59. Oliveira, C.; Brochado, A.; Moro, S.; Rita, P.. "Consumer perception of tourist experience through online reviews: The islands of the senses of Cape Verde". Worldwide Hospitality and Tourism Themes 11 6 (2019): 696-717. http://www.scopus.com/inward/record.url?eid=2-s2.0-85075465746&partnerID=MN8TOARS.
    10.1108/WHATT-09-2019-0052
  60. Rita, P.; Oliveira, T.; Farisa, A.. "The impact of e-service quality and customer satisfaction on customer behavior in online shopping". Heliyon 5 10 (2019): http://www.scopus.com/inward/record.url?eid=2-s2.0-85074091548&partnerID=MN8TOARS.
    10.1016/j.heliyon.2019.e02690
  61. Pinto, L.; Loureiro, S.M.C.; Rita, P.; Sarmento, E.M.. "Fostering Online Relationships With Brands Through Websites and Social Media Brand Pages". Journal of Promotion Management 25 3 (2019): 379-393. http://www.scopus.com/inward/record.url?eid=2-s2.0-85061302950&partnerID=MN8TOARS.
    10.1080/10496491.2019.1557817
  62. Moro, S.; Rita, P.; Ramos, P.; Esmerado, J.. "Analysing recent augmented and virtual reality developments in tourism". Journal of Hospitality and Tourism Technology 10 4 (2019): 571-586. http://www.scopus.com/inward/record.url?eid=2-s2.0-85066862856&partnerID=MN8TOARS.
    10.1108/JHTT-07-2018-0059
  63. Moro, S.; Rita, P.; Esmerado, J.; Oliveira, C.. "Unfolding the drivers for sentiments generated by Airbnb Experiences". International Journal of Culture, Tourism, and Hospitality Research 13 4 (2019): 430-442. http://www.scopus.com/inward/record.url?eid=2-s2.0-85073978362&partnerID=MN8TOARS.
    10.1108/IJCTHR-06-2018-0085
  64. Romão, M.T.; Moro, S.; Rita, P.; Ramos, P.. "Leveraging a luxury fashion brand through social media". European Research on Management and Business Economics 25 1 (2019): 15-22. http://www.scopus.com/inward/record.url?eid=2-s2.0-85056734596&partnerID=MN8TOARS.
    10.1016/j.iedeen.2018.10.002
  65. Pina, L.S.; Loureiro, S.M.C.; Rita, P.; Sarmento, E.M.; Bilro, R.G.; Guerreiro, J.. "Analysing Consumer-Brand Engagement Through Appreciative Listening on Social Network Platforms". Journal of Promotion Management 25 3 (2019): 304-313. http://www.scopus.com/inward/record.url?eid=2-s2.0-85061318167&partnerID=MN8TOARS.
    10.1080/10496491.2019.1557805
  66. Ramos, R.F.; Rita, P.; Moro, S.. "From institutional websites to social media and mobile applications: A usability perspective". European Research on Management and Business Economics 25 3 (2019): 138-143. http://www.scopus.com/inward/record.url?eid=2-s2.0-85070833527&partnerID=MN8TOARS.
    10.1016/j.iedeen.2019.07.001
  67. Moro, S.; Batista, F.; Rita, P.; Oliveira, C.; Ribeiro, R.. "Are the States United? An Analysis of U.S. Hotels’ Offers Through TripAdvisor’s Eyes". Journal of Hospitality and Tourism Research 43 7 (2019): 1112-1129. http://www.scopus.com/inward/record.url?eid=2-s2.0-85067894232&partnerID=MN8TOARS.
    10.1177/1096348019854793
  68. Valls Giménez, J.-F.; Pipoli, G.; Rita, P.; Labairu-Trenchs, I.. "Tourist profiles and attitudes: a comparison between cities in a different phase of the life cycle". International Journal of Tourism Cities (2019): http://www.scopus.com/inward/record.url?eid=2-s2.0-85074028549&partnerID=MN8TOARS.
    10.1108/IJTC-02-2019-0030
  69. Brochado, A.; Rita, P.; Oliveira, C.; Oliveira, F.. "Airline passengers' perceptions of service quality: themes in online reviews". International Journal of Contemporary Hospitality Management 31 2 (2019): 855-873. http://www.scopus.com/inward/record.url?eid=2-s2.0-85061445004&partnerID=MN8TOARS.
    10.1108/IJCHM-09-2017-0572
  70. Moro, S.; Rita, P.. "Identification of common city characteristics influencing room occupancy". International Journal of Tourism Cities 5 3 (2019): 482-490. http://www.scopus.com/inward/record.url?eid=2-s2.0-85065254337&partnerID=MN8TOARS.
    10.1108/IJTC-08-2018-0063
  71. Langaro, D.; de Fátima Salgueiro, M.; Rita, P.; Del Chiappa, G.. "Users’ Participation in Facebook Brand Pages and Its Influence on Word-of-Mouth: The Role of Brand Knowledge and Brand Relationship". Journal of Creative Communications 14 3 (2019): 177-195. http://www.scopus.com/inward/record.url?eid=2-s2.0-85077059525&partnerID=MN8TOARS.
    10.1177/0973258619889404
  72. Guerreiro, J.; Rita, P.. "How to predict explicit recommendations in online reviews using text mining and sentiment analysis". Journal of Hospitality and Tourism Management (2019): http://www.scopus.com/inward/record.url?eid=2-s2.0-85068743232&partnerID=MN8TOARS.
    10.1016/j.jhtm.2019.07.001
  73. Marta Nave; Paulo Rita; João Guerreiro. "A decision support system framework to track consumer sentiments in social media". Journal of Hospitality Marketing & Management (2018): 1-18. https://doi.org/10.1080/19368623.2018.1435327.
    10.1080/19368623.2018.1435327
  74. Paulo Cortez; Sérgio Moro; Paulo Rita; David King; Jon Hall. "Insights from a text mining survey on Expert Systems research from 2000 to 2016". Expert Systems (2018): e12280-e12280. https://doi.org/10.1111/exsy.12280.
    10.1111/exsy.12280
  75. Paulo, M. M.; Rita, P.; Oliveira, T.; Moro, S.. "Understanding mobile augmented reality adoption in a consumer context". Journal of Hospitality and Tourism Technology (2018): https://www.emeraldinsight.com/doi/abs/10.1108/JHTT-01-2017-0006.
    10.1108/JHTT-01-2017-0006
  76. Santos, C. L.; Rita, P.; Guerreiro, J.. "Improving international attractiveness of higher education institutions based on text mining and sentiment analysis". International Journal of Educational Management (2018): https://www.emeraldinsight.com/doi/abs/10.1108/IJEM-01-2017-0027.
    10.1108/IJEM-01-2017-0027
  77. Moro, S.; Cortez, P.; Rita, P.. "A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing". Expert Systems (2018): http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1468-0394.
    10.1111/exsy.12253
  78. Langaro, D.; Rita, P.; Salgueiro, M. F.. "Do social network sites contribute for building brands? Evaluating the impact of users’ participation on brand awareness and brand attitude". Journal of Marketing Communications (2018): http://www.tandfonline.com/doi/abs/10.1080/13527266.2015.1036100.
    10.1080/13527266.2015.1036100
  79. Brochado, A.; Rita, P.. "Exploring heterogeneity among backpackers in hostels". Current Issues in Tourism (2018): http://www.tandfonline.com/doi/full/10.1080/13683500.2016.1252728.
    10.1080/13683500.2016.1252728
  80. Moro, S.; Rita, P.; Oliveira, C.. "Factors influencing hotels’ online prices". Journal of Hospitality Marketing and Management (2018): http://www.tandfonline.com/doi/full/10.1080/19368623.2018.1395379.
    10.1080/19368623.2018.1395379
  81. Amado, A.; Cortez, P.; Rita, P.; Moro, S.. "Research trends on Big Data in Marketing: a text mining and topic modeling based literature analysis". European Research on Management and Business Economics (2018): http://www.sciencedirect.com/science/article/pii/S2444883417300268?via%3Dihub.
    10.1016/j.iedeen.2017.06.002
  82. Moro, S.; Rita, P.. "Brand strategies in social media in hospitality and tourism". International Journal of Contemporary Hospitality Management (2018): http://www.emeraldinsight.com/doi/pdfplus/10.1108/IJCHM-07-2016-0340.
    10.1108/IJCHM-07-2016-0340
  83. Silva, A.T.; Moro, S.; Rita, P.; Cortez, P.. "Unveiling the features of successful eBay smartphone sellers". Journal of Retailing and Consumer Services 43 (2018): 311-324. http://www.scopus.com/inward/record.url?eid=2-s2.0-85046718327&partnerID=MN8TOARS.
    10.1016/j.jretconser.2018.05.001
  84. Moro, S.; Rita, P.; Oliveira, C.; Batista, F.; Ribeiro, R.. "Leveraging national tourist offices through data analytics". International Journal of Culture, Tourism, and Hospitality Research 12 4 (2018): 420-426. http://www.scopus.com/inward/record.url?eid=2-s2.0-85055082213&partnerID=MN8TOARS.
    10.1108/IJCTHR-04-2018-0051
  85. Lebres, I.; Rita, P.; Moro, S.; Ramos, P.. "Factors determining player drop-out in Massive Multiplayer Online Games". Entertainment Computing 26 (2018): 153-162. http://www.scopus.com/inward/record.url?eid=2-s2.0-85043233849&partnerID=MN8TOARS.
    10.1016/j.entcom.2018.02.010
  86. Kozak, M.; Rita, P.; Bigné, E.. "New frontiers in tourism: destinations, resources, and managerial perspectives". European Journal of Management and Business Economics 27 1 (2018): 2-5. http://www.scopus.com/inward/record.url?eid=2-s2.0-85044078784&partnerID=MN8TOARS.
    10.1108/EJMBE-03-2018-066
  87. Rita, P.; Oliveira, T.; Estorninho, A.; Moro, S.. "Mobile services adoption in a hospitality consumer context". International Journal of Culture, Tourism, and Hospitality Research 12 1 (2018): 143-158. http://www.scopus.com/inward/record.url?eid=2-s2.0-85044059601&partnerID=MN8TOARS.
    10.1108/IJCTHR-04-2017-0041
  88. Rita, P.; Rita, N.; Oliveira, C.. "Data science for hospitality and tourism". Worldwide Hospitality and Tourism Themes 10 6 (2018): 717-725. http://www.scopus.com/inward/record.url?eid=2-s2.0-85057581231&partnerID=MN8TOARS.
    10.1108/WHATT-07-2018-0050
  89. Coelho, P.S.; Rita, P.; Santos, Z.R.. "On the relationship between consumer-brand identification, brand community, and brand loyalty". Journal of Retailing and Consumer Services 43 (2018): 101-110. http://www.scopus.com/inward/record.url?eid=2-s2.0-85044110227&partnerID=MN8TOARS.
    10.1016/j.jretconser.2018.03.011
  90. Canito, J.; Ramos, P.; Moro, S.; Rita, P.. "Unfolding the relations between companies and technologies under the Big Data umbrella". Computers in Industry 99 (2018): 1-8. http://www.scopus.com/inward/record.url?eid=2-s2.0-85044452693&partnerID=MN8TOARS.
    10.1016/j.compind.2018.03.018
  91. Ana Catarina Calheiros; Sérgio Moro; Paulo Rita. "Sentiment Classification of Consumer-Generated Online Reviews Using Topic Modeling". Journal of Hospitality Marketing & Management (2017): 1-19. https://doi.org/10.1080/19368623.2017.1310075.
    10.1080/19368623.2017.1310075
  92. Oliveira, T.; Alhinho, M.; Rita, P.; Dhillon, G.. "Modelling and testing consumer trust dimensions in e-commerce". Computers in Human Behavior (2017): http://www.sciencedirect.com/science/article/pii/S074756321730064X.
    10.1016/j.chb.2017.01.050
  93. Moro, S.; Cortez, P.; Rita, P.. "A framework for increasing the value of predictive data-driven models by enriching problem domain characterization with novel features". Neural Computing and Applications (2017): http://link.springer.com/article/10.1007/s00521-015-2157-8.
    10.1007/s00521-015-2157-8
  94. Fortes, N.; Rita, P.; Pagani, M.. "The effects of privacy concerns, perceived risk and trust on online purchasing behaviour". International Journal of Internet Marketing and Advertising (2017): https://www.inderscienceonline.com/doi/abs/10.1504/IJIMA.2017.087269.
    10.1504/IJIMA.2017.087269
  95. Moro, S.; Rita, P.; Coelho, J.. "Stripping customers' feedback on hotels through data mining: the case of Las Vegas Strip". Tourism Management Perspectives (2017): http://www.sciencedirect.com/science/article/pii/S2211973617300387.
    10.1016/j.tmp.2017.04.003
  96. Moro, S.; Rita, P.; Cortez, P.. "A text mining approach to analyzing Annals literature". Annals of Tourism Research (2017): http://www.sciencedirect.com/science/article/pii/S0160738317300968.
    10.1016/j.annals.2017.07.011
  97. Pereira, H.; Salgueiro, M. F.; Rita, P.. "Online determinants of e-customer satisfaction: application to website purchases in tourism". Service Business (2017): http://link.springer.com/article/10.1007%2Fs11628-016-0313-6.
    10.1007/s11628-016-0313-6
  98. Moro, S.; Rita, P.. "Forecasting tomorrow’s tourist". Worldwide Hospitality and Tourism Themes (2016): http://www.emeraldinsight.com/doi/abs/10.1108/WHATT-09-2016-0046.
    10.1108/WHATT-09-2016-0046
  99. Guerreiro, J.; Rita, P.; Duarte Trigueiros. "A text mining-based review of cause-related marketing literature". Journal of Business Ethics (2016): http://link.springer.com/article/10.1007/s10551-015-2622-4.
    10.1007/s10551-015-2622-4
  100. Fortes, N.; Rita, P.. "Privacy concerns and online purchasing behaviour: towards an integrated model". European Research on Management and Business Economics (2016): http://www.sciencedirect.com/science/article/pii/S2444883416300134.
    10.1016/j.iedeen.2016.04.002
  101. Moro, S.; Rita, P.; Vala, B.. "Predicting social media performance metrics and evaluation of the impact on brand building: a data mining approach". Journal of Business Research (2016): http://www.sciencedirect.com/science/article/pii/S0148296316000813.
    10.1016/j.jbusres.2016.02.010
  102. Carvalho, B; Salgueiro, M. F.; Rita, P.. "Accessibility and trust: the two dimensions of consumers perception on sustainable purchase intention". International Journal of Sustainable Development and World Ecology (2016): http://www.tandfonline.com/doi/pdf/10.1080/13504509.2015.1110210.
    10.1080/13504509.2015.1110210
  103. Brochado, A.; Rita, P.; Margarido, A.. "High tech meets high touch in upscale hotels". Journal of Hospitality and Tourism Technology (2016): http://www.emeraldinsight.com/doi/abs/10.1108/JHTT-07-2016-0038.
    10.1108/JHTT-07-2016-0038
  104. Pereira, H.; Salgueiro, M. F.; Rita, P.. "Online purchase determinants of loyalty: the mediating effect of satisfaction in tourism". Journal of Retailing and Consumer Services (2016): http://www.sciencedirect.com/science/article/pii/S0969698916300066.
    10.1016/j.jretconser.2016.01.003
  105. Rita, Paulo. "Consumer Sustainability Consciousness: A five dimensional construct". Ecological Indicators (2015):
    10.1016/j.ecolind.2015.05.053
  106. Guerreiro, J.; Rita, P.; Duarte Trigueiros. "Attention, emotions and cause-related marketing effectiveness". European Journal of Marketing (2015): http://www.emeraldinsight.com/doi/abs/10.1108/EJM-09-2014-0543.
    10.1108/EJM-09-2014-0543
  107. Moro, S.; Cortez, P.; Rita, P.. "Business intelligence in banking: a literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation". Expert Systems with Applications (2015): http://www.sciencedirect.com/science/article/pii/S0957417414005636.
    10.1016/j.eswa.2014.09.024
  108. Borges, M. S.; Rita, P.; Pagani, M.. "An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective". International Journal of Electronic Business (2015): http://www.inderscience.com/info/inarticle.php?artid=68316.
    10.1504/IJEB.2015.068316
  109. Brochado, A.; Rita, P.; Gameiro, C.. "Exploring backpackers' perceptions of the hostel service quality". International Journal of Contemporary Hospitality Management (2015): http://www.emeraldinsight.com/doi/abs/10.1108/IJCHM-03-2014-0145.
    10.1108/IJCHM-03-2014-0145
  110. Moro, S.; Cortez, Paulo; Rita, P.. "Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns". Neural Computing and Applications (2015): http://link.springer.com/article/10.1007/s00521-014-1703-0.
    10.1007/s00521-014-1703-0
  111. Zeferino, E.C.; Loureiro, S. M. C.; Rita, P.. "How visitors of luxury cruises perceive a tourist destination: internal determinants, satisfaction and intention to return". Journal of Tourism and Development (2014): http://hdl.handle.net/10071/8388.
  112. Moro, S.; Cortez, P.; Rita, P.. "A data-driven approach to predict the success of bank telemarketing". Decision Support Systems (2014): http://www.sciencedirect.com/science/article/pii/S016792361400061X.
    10.1016/j.dss.2014.03.001
  113. Loureiro, S.M.C.; Almeida, M.; Rita, P.. "The effect of atmospheric cues and involvement on pleasure and relaxation: The spa hotel context". International Journal of Hospitality Management 35 (2013): 35-43. http://www.scopus.com/inward/record.url?eid=2-s2.0-84879293889&partnerID=MN8TOARS.
    10.1016/j.ijhm.2013.04.011
  114. Ângelo, L.; Rita, P.; Esteves, F.. "Measuring store emotional experience through facial electromyography and skin conductance". IIOAB Journal 4 3 SPL (2013): 22-30. http://www.scopus.com/inward/record.url?eid=2-s2.0-84884564951&partnerID=MN8TOARS.
  115. Ferreira, P.; Rita, P.; Rosa, P.; Oliveira, J.; Gamito, P.; Santos, N.; Soares, F.; Sottomayor, C.. "Grabbing attention while reading website pages: the influence of verbal emotional cues in advertising". Journal of Eye Tracking, Visual Cognition and Emotion (2011): http://revistas.ulusofona.pt/index.php/JETVCE/article/view/2057.
  116. Salazar, A.; Costa, J.; Rita, P.. "A service quality evaluation scale for the hospitality sector: dimensions, attributes and behavioural intentions". Worldwide Hospitality and Tourism Themes (2010): http://www.emeraldinsight.com/doi/abs/10.1108/17554211011074047.
    10.1108/17554211011074047
  117. Pires, G.; Rita, P.; Stanton, J.. "Assessing relevancy of ICT driven consumer empowerment for business". Global Business and Economics Anthology (2010): http://hdl.handle.net/10071/11154.
  118. Ueltschy, L.; Laroche, M.; Rita, P.; Bocaranda, C.. "A Pan-European approach to customer satisfaction: an optimal strategy?". Multinational Business Review (2008): http://www.emeraldinsight.com/doi/abs/10.1108/1525383X200800013.
    10.1108/1525383X200800013
  119. Antunes, J.; Rita, P.. "O marketing relacional como novo paradigma: uma análise conceptual". Revista Portuguesa e Brasileira de Gestão (2008): http://www.scielo.mec.pt/pdf/rpbg/v7n2/v7n2a05.pdf.
  120. Antunes, J.; Rita, P.. "O marketing relacional e a fidelização de clientes: estudo aplicado ao termalismo português". Economia Global e Gestão (2007): https://indeg.iscte-iul.pt/.
  121. Moutinho, L.; Rita, P.; Li, S.. "Strategic diagnostics and management decision making: a hybrid knowledge?based approach". Intelligent Systems in Accounting, Finance and Management (2006): http://hdl.handle.net/10071/11321.
  122. Moutinho, L.; Rita, P.. "Editorial". Journal of Travel and Tourism Marketing 21 4 (2006): 1-2. http://www.scopus.com/inward/record.url?eid=2-s2.0-34548538106&partnerID=MN8TOARS.
    10.1300/J073v21n04_01
  123. Pires, G.D.; Stanton, J.; Rita, P.. "The internet, consumer empowerment and marketing strategies". European Journal of Marketing 40 9-10 (2006): 936-949. http://www.scopus.com/inward/record.url?eid=2-s2.0-33748982234&partnerID=MN8TOARS.
    10.1108/03090560610680943
  124. Águas, P.; Rita, P.; Costa, J.. "Performance as a classification criterion of tourist origins and destinations". Service Industries Journal 26 3 (2006): 329-346. http://www.scopus.com/inward/record.url?eid=2-s2.0-33645885353&partnerID=MN8TOARS.
    10.1080/02642060600571099
  125. Fortes, N.; Rita, P.. "O e-mail e o marketing de permissão". Revista Portuguesa e Brasileira de Gestão (2005): https://indeg.iscte-iul.pt/.
  126. Rita, P.. "A publicidade na Internet: formatos, tendências e indicadores de performance". Economia Global e Gestão (2005): http://www.scielo.mec.pt/scielo.php?script=sci_serial&pid=0873-7444&lng=pt.
  127. Fortesm N.; Rita, P.. "O e-mail ao serviço do marketing viral". Revista Portuguesa de Marketing (2005): http://www.rpm.pt/.
  128. Antunes, J.; Rita, P.. "Os determinantes do marketing relacional na satisfação e fidelização de clientes". Economia Global e Gestão (2005): http://www.scielo.mec.pt/scielo.php?script=sci_serial&pid=0873-7444&lng=pt.
  129. Paulo Águas; Rita, P.; Costa, J.. "Fluxos turísticos internacionais: um estudo de segmentação". Journal of Tourism and Development (2004): https://ciencia.iscte-iul.pt/publications/fluxos-turisticos-internacionais-um-estudo-de-segmentacao/28973?lang=en.
  130. Fortes, N.; Rita, P.. "O e-mail como ferramenta de marketing. Uma revisão da literatura". Economia Global e Gestão (2004): https://indeg.iscte-iul.pt/.
  131. Rita, P.. "Formação Turística: Necessidades, Acções, Metodologias". Revista do Instituto Nacional de Formação Turística (2001): https://ciencia.iscte-iul.pt/publications/formacao-turistica-necessidades-accoes-metodologias/29035?lang=en.
  132. Rita, P.. "A importância do turismo "on-line"". Revista Portuguesa de Gestão (2001): https://indeg.iscte-iul.pt/.
  133. Águas, P.; Rita, P.; Costa, J.. "Segmentação de mercado: considerações". Dos Algarves: A Multidisciplinary e-Journal (2001): http://www.dosalgarves.com/.
  134. Costa, J.; Águas, P.; Rita, P.. "Aspectos socioculturais do planeamento e desenvolvimento do turismo". Antropológicas (2000): http://revistas.rcaap.pt/antropologicas/article/view/933.
  135. Rita, P.. "Tourism in the European Union". International Journal of Contemporary Hospitality Management (2000): http://www.emeraldinsight.com/doi/abs/10.1108/09596110010347374.
    10.1108/09596110010347374
  136. Rita, P.. "Marketing, Internet et Services en Ligne: une application à l´industrie du tourisme". Communication et management. Revue internationale des sciences commerciales (2000): https://www.cairn.info/revue-market-management.htm.
  137. Águas, P.; Costa, J.; Rita, P.. "A tourist market portfolio for Portugal". International Journal of Contemporary Hospitality Management (2000): http://www.emeraldinsight.com/doi/abs/10.1108/09596110010347220.
    10.1108/09596110010347220
  138. Rita, P.. "Turismo: formação universitária e mercado de trabalho". Territórios Alternativos (1998): https://ciencia.iscte-iul.pt/publications/turismo-formacao-universitaria-e-mercado-de-trabalho/29034?lang=en.
  139. Rita, P.. "Tourex: desenvolvimento de um sistema pericial para marketing turístico". Revista Portuguesa de Marketing (1996): http://www.rpm.pt/artigo.aspx?a=97.
  140. Rita, P.. "O turismo em perspectiva: caracterização e tendências do mercado internacional". Revista Portuguesa de Gestão (1995): https://indeg.iscte-iul.pt/pagina/rgplp.
  141. Rita, P.. "Estratégias de marketing para turismo internacional". Revista Portuguesa de Gestão (1995): https://indeg.iscte-iul.pt/pagina/rgplp.
  142. Rita, P.; Moutinho, L.. "An expert system for promotion budget allocation to international markets". Journal of International Consumer Marketing (1994): http://www.tandfonline.com/doi/abs/10.1300/J046v06n03_07?journalCode=wicm20.
    10.1300/J046v06n03_07
  143. Rita, P.; Moutinho, L.. "An expert system for national tourist offices". Annals of Tourism Research 21 1 (1994): 143-145. http://www.scopus.com/inward/record.url?eid=2-s2.0-43949154884&partnerID=MN8TOARS.
    10.1016/0160-7383(94)90010-8
  144. Rita, P.. "Theses". AI Communications 7 2 (1994): 249-250. http://www.scopus.com/inward/record.url?eid=2-s2.0-84974744811&partnerID=MN8TOARS.
    10.3233/AIC-1994-7209
  145. Rita, P.; Moutinho, L.. "Allocating a Promotion Budget". International Journal of Contemporary Hospitality Management (1992): http://www.emeraldinsight.com/doi/pdfplus/10.1108/09596119210014192.
    10.1108/09596119210014192
Report
  1. Rita, P.. 2011. Global Mobile Research Project. https://ciencia.iscte-iul.pt/publications/global-mobile-research-project/8060?lang=en.
  2. Passos, A. M.; Tavares, S.; Silva, S.A.; Rita, P.; Mahaffey, A.; Simões, E.. 2009. Quality of life in retirement: What I want versus what I should.. https://ciencia.iscte-iul.pt/publications/quality-of-life-in-retirement-what-i-want-versus-what-i-should-/10299?lang=en.
Working paper
  1. Lages, C.; Lages, L. F.; Rita, P.. 2004. "The Relationship between E-Marketing Strategy and Performance: A Conceptual Framework in a Web Context". https://ciencia.iscte-iul.pt/publications/the-relationship-between-e-marketing-strategy-and-performance-a-conceptual-framework-in-a-web/28970?lang=en.
  2. Rita, P.. 1992. "An expert support system for promotional budget allocation in national tourist offices". https://ciencia.iscte-iul.pt/publications/an-expert-support-system-for-promotional-budget-allocation-in-national-tourist-offices/28995?lang=en.

Other

Other output
  1. Main Dimensions of Airline Passengers´ Experience. 2017. Brochado, A.; Oliveira, C.; Oliveira-Brochado, F.; Rita, P.. https://ciencia.iscte-iul.pt/publications/main-dimensions-of-airline-passengers-experience-/43052?lang=en.
  2. Internet user behavior change: Professionals' perspective. 2017. Ramos, R.; Rita, P.; Moro, S.. http://www.smaanz.org/.
  3. Research & Business Technology Trends in Hospitality & Tourism. 2016. Rita, P.. https://ciencia.iscte-iul.pt/publications/research-amp-business-technology-trends-in-hospitality-amp-tourism/29372?lang=en.
  4. Internet user behavior change –an evaluation under three dimensions: scholars, professionals, and users. 2016. Ramos, R.; Rita, P.; Moro, S.. http://www.edamba.eu.
  5. A text mining and topic modelling perspective of ethnic marketing research. 2016. Moro, S.; Rita, P.; Cortez, Paulo; Pires, G.. http://www.journals.elsevier.com/journal-of-business-research/call-for-papers/11th-royal-bank-international-research-conference-understand.
  6. Hospitalidade e Turismo em Portugal: Desafios e oportunidades. 2015. Rita, P.. https://ciencia.iscte-iul.pt/publications/hospitalidade-e-turismo-em-portugal-desafios-e-oportunidades/29373?lang=en.
  7. Assessing the role of perceived value on mobile data service usage: gender and age as moderators. 2014. Brochado, A.; Rita, P.; Loureiro, S. M. C.. https://ciencia.iscte-iul.pt/publications/assessing-the-role-of-perceived-value-on-mobile-data-service-usage-gender-and-age-as-moderators-/15636?lang=en.
  8. O contributo do MSIAD para a formação de profissionais de BI em Portugal. 2013. Cardoso, E.; Guerreiro, J.; Rita, P.. http://www.sas.com/reg/offer/pt/sfp2013.
  9. Marketing to Citizens: Going beyond customers and consumers. 2012. Rita, P.. https://ciencia.iscte-iul.pt/publications/marketing-to-citizens-going-beyond-customers-and-consumers/9945?lang=en.
  10. The Role of Social Network Sites in Driving Customer Relationship Loyalty. 2012. Souto, D.; Rita, P.; Salgueiro, M.F.. https://ciencia.iscte-iul.pt/publications/the-role-of-social-network-sites-in-driving-customer-relationship-loyalty/28222?lang=en.
  11. A sucessora da Economia da Informação Comum. 2012. Requicha, L.; Rita, P.. https://ciencia.iscte-iul.pt/publications/a-sucessora-da-economia-da-informacao-comum/9946?lang=en.
  12. Measuring consumers Consciousness level impact on their willingness to buy sustainable products. 2012. Leão, B.; Rita, P.; Salgueiro, M.F.. https://ciencia.iscte-iul.pt/publications/measuring-consumers-consciousness-level-impact-on-their-willingness-to-buy-sustainable-products/9959?lang=en.
  13. The interplay between emotions and attention during the purchase of cause-related products. 2012. João Guerreiro; Rita, P.. https://ciencia.iscte-iul.pt/publications/the-interplay-between-emotions-and-attention-during-the-purchase-of-cause-related-products/9962?lang=en.
  14. Proposition of a New Theoretical Model to Investigate the Role of Social Network Sites in Driving Customer Relationship Loyalty. 2012. Langaro, D.; Rita, P.. https://ciencia.iscte-iul.pt/publications/proposition-of-a-new-theoretical-model-to-investigate-the-role-of-social-network-sites-in-driving/9960?lang=en.
  15. The Role of Social Network Sites in Driving Customer Relationship Loyalty. 2012. Souto, D.; Rita, P.; Salgueiro, M.F.. https://ciencia.iscte-iul.pt/publications/the-role-of-social-network-sites-in-driving-customer-relationship-loyalty/28225?lang=en.
  16. Global Mobile Survey Portugal. 2011. Rita, Paulo. https://ciencia.iscte-iul.pt/publications/global-mobile-survey-portugal/7950?lang=en.
  17. The Adoption of Ethical Consumption Practices: From Values to Actions. 2010. Cardigo, C.; Rita, P.. https://ciencia.iscte-iul.pt/publications/the-adoption-of-ethical-consumption-practices-from-values-to-actions/9954?lang=en.
Activities

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2011 - Current City marketing: online communication plan for the city of Lisbon
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2024 - 2024 Propensity modeling with marketing strategy implementation in the B2B software test management market
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 Prescriptive Modelling in Marketing: A Bibliometric Review
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 Shifting Perceptions of Delivery Logistics in Consumer Markets During Global Health Challenges
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 How do users choose which movies/series to watch when faced with FOBO?
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 The implications of "Finstas" for Brand Loyalty
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 Exploring the impact of AI agent personalized communication on the perception of creepiness
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 The impact of introducing a Phygital consumer experience as an escape and its effect on online patronage and loyalty. Crowded Phygital Escapes: 6thStreet.com
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 Emotional contagion on social media: How facial expressions in ads influence consumers’ perception of products
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 Crisis-Driven Changes in Hotels Marketing and Customer Social Management Engagement
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 Social media influencer’s expertise role in consumer brand engagement in the music industry
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 The power of social media influencers on consumer purchase intentions in the fashion industry
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 The Impact of Influencers’ Negative Reviews on Tourists’ Behavior
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 Consumer brand engagement in social media: the role of trust on purchase intentions
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 Exploring users’ behavior with fitness videos on YouTube and TikTok: A comparative study
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 Assessing the impact of news avoidance on an online newspaper performance: An applied case study of user engagement over time
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 The Laugh Factor: Exploring the Effect of Humor in Firm-Generated Content in Shaping Brand Loyalty
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 Brand loyalty in new generations: Investigating the impact of brand image, perceived quality, and customer experience on brand loyalty among Generation Z consumers
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 Blockchain technology in football: A new way to keep fans engaged?
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 Digital Disruption in Financial Services: A Comparative Study of Customer Loyalty in Traditional Banks versus Digital Banks
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 Fear of Being ‘Canceled’: Analyzing the Followers’ Perception of Social Media Influencers’ FOBC
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 Sponsorship Disclosures on Instagram: Exploring the effect on consumers’ engagement intentions, influencer credibility perceptions, and brand recall
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 The Impact of Co-Creation on Tourists´ Stated Willingness to Pay
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 How Family Time Affects Consumers´ Purchasing Decisions: Parental Decision on Toys
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 The metaverse paradigm: Consumer behavior, trust, and the implications of digital identity
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 How Engagement and Attitudes towards Loyalty Programs impact Brand Loyalty in Millennials and Generation Z consumers
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 The Impact of Online Reviews on Purchasing Intention
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 Luxury Hospitality Experience: Consumer Perspective based on Online Reviews from Booking.com
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2024 - 2024 Evolutionary Paths of Digital Ventures
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 The Impact of COVID-19 on Online Retailing: A Social Media Analysis
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Monitoring Hotel Group social reputation through automated text analysis
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 A Critical Analysis of Portuguese Government Twitter Communication     
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Emotional face recognition in consumer behavior "Differences between affective faces and emojis and their influence on decision-making"
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Reading books during confinement: different perceptions during COVID-19 times - How was the consumers’ experience affected by COVID-19 during and after purchase?
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 A consumer preference study on type 1 diabetes mellitius: a structural equation modelling approach in a portuguese population
Supervisor
 Estatística e Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 How a Cross-Media Strategy – Out Of Home And Mobile - Affects Brand Trust: Understanding The Impact Of Privacy Concerns
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Identifying the Key Dimensions of Employer Attractiveness: in the context of a Portuguese job market
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 The Diderot Effect: A data-driven validation
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Sentiment Analysis: A Comparison Between Traditional and Smart Hotels
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 The accuracy of loyalty programs in small office home office and small and medium companies
Supervisor
 Estatística e Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Determinants of airbnb guest satisfaction: a comparative study between europe and East Asia
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Restaurant authenticity and purchasing intentions: the mediating role of social contagion
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Social Influence and Customer Engagement and, Online WOM: The impact of online brand failures on customer-brand relationships: Trust and WOM
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Effect of sustainability practices and B-Corporation sustainability certificate on customers intention to use
Supervisor
 Estatística e Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Modeling patterns of subscription propensity of online newspapers: The case of Público newspaper
Supervisor
 Estatística e Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Real-time big data processing and automation of interactions as a driver and booster of online customer engagement
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 The Impact of COVID-19 on 5-star Hotels´ Customer Priorities
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 The impact of Social Networks on the classification of Luxury Hotels - Measuring Success: The use of Social Media metrics to evaluate the efectiveness of luxury hotel marketing efforts
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Artificial Intelligence in Marketing: a text mining and topic modeling approach
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Social Media in City Tourism Content displayed on Social media and the intention to travel to a city
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 COVID-19 impact on tourists´ demand for accommodations in the sharing economy: the case of Airbnb
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 An analytical perspective from senate candidates´ political discourse on Twitter: The case of the US 2020 federal elections
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 How is web design related to sales? The relationship between sales and web design within Amazon.com
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Slow Fashion Brand’s Digital Marketing: What impact does digital marketing´s slow fashion brand have on e-commerce implementation?
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Data-driven marketing for the e-commerce of brands
Supervisor
 Ciência de Dados e Métodos Analíticos Avançados (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Message on a bottle: assessing the influence of text and image on consumer perception of wine labels
Supervisor
 Ciência de Dados e Métodos Analíticos Avançados (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 CEOs and Directors’ Perspective Towards Environmental Sustainability and Climate Change
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Born digital: evaluating brand consumption patterns of generation alpha
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 The Impact of social sharing and destination quality on tourist behavior in the Recovery of China’s Tourism
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Large language models as an approach to start-up growth
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 The Impact of Multichannel Marketing on Purchase Intention and Purchase Decision of Portuguese Wine based on Chinese Consumers
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Using Candidates’ Tweets to Predict an election outcome. The United States 2022 Midterm elections study
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Corporate Social Responsibility and Public Opinion: Examining the Causes and Consequences of Backlash
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Playing to Win: The Impact of Gamified Loyalty Programs in Grocery Retail
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Exploring Negatively Valenced Customer Engagement Behaviors: Insights from a Service Failure and Service Recovery Context
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Blockchain adoption for supply chains in the automotive industry
Supervisor
 Estatística e Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Using Employee feedback to build effective Employer Branding strategies: A data-driven approach to Employer Branding
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2023 - 2023 Omnichannel Strategies in Tourism and Hospitality: A Cultural Tourism Perspective
Supervisor
 Marketing Analítico (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2022 - 2022 The Impact of social media Influencers on consumers lifestyle: experiential versus material content posts
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2022 - 2022 The impact of the COVID-19 pandemic in the tourism sector in the Autonomous Region of Madeira
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2022 - 2022 Social media practices by human resources companies: how do they impact brand image and customer engagement?
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2022 - 2022 Programmatic Advertising in a Cookieless World -Gaining insights from industry experts to improve Unified ID 2.0
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2022 - 2022 Traditional and interactive display methods: do they increase sensorial shopping experience and purchase intention for luxury e-commerce?
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2022 - 2022 Destination marketing management in times of health crisis
Supervisor
 Gestão da Informação (PhD)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2021 - 2021 How to influence the customer journey: the role of information on mobile food ordering applications
Supervisor
 Estatística e Gestão de Informação (Master)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 The impact of stress mindset on sustainable consumption
Co-supervisor
 Gestão de Informação (Master)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 The impact of COVID-19 on tourism: Analysis of online reviews in the airlines sector
Supervisor
 Gestão de Informação (Master)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 Plano de marketing para startups - Estudo de caso garagethinking
Supervisor
 Gestão de Informação (Master)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 How to characterize and influence the customer journey: The case of the purchase of counterfeit luxury products
Supervisor
 Estatística e Gestão de Informação (Master)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 Channel integration impact on customers’ purchase intention: The mediating role of salespeople
Supervisor
 Estatística e Gestão de Informação (Master)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 How Website Quality Matters When Choosing a Hotel: Leisure and Business Travelers
Supervisor
 Gestão de Informação (Master)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 Dress with finesse - how people see logotypes as status
Supervisor
 Estatística e Gestão de Informação (Master)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 Social Media discourse and voting decision influence: Sentimental Analysis in Tweets during an Electoral Period
Supervisor
 Gestão de Informação (Master)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 Characterising sentiment spill-over in restaurant reviews
Co-supervisor
 Gestão de Informação (Master)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 Does the emojis effect on consumer behavior is the same in luxury hotels vs standard brands?
Supervisor
 Estatística e Gestão de Informação (Master)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 The Impact of Emojis in Online Customer Support Services : A study about the brand emoji use and the reciprocity in the use of emoji between customers and e-retailers
Supervisor
 Estatística e Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2021 - 2021 Role of Digital Influencers in the Perception and Loyalty that the Consumer has of the Brand- Healthy Lifestyle
Supervisor
 Estatística e Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2021 - 2021 Artificial Intelligence and its Ethical Implications for Marketing
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2021 - 2021 The influence of price dispersion and price fairness in channel booking choices at trivago using star rating attribute: A survey research
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2021 - 2021 Brand feedback on negative reviews: What is the impact on booking intentions?
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2021 - 2021 Short-term rentals’ impact on hotels performance in european cities
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2021 - 2021 Preditores do consumo verde: Uma aplicação da teoria do comportamento planejado do setor hoteleiro
Supervisor
 Gestão de Informação (Master)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2020 - 2020 The impact of blockchain on the aviation industry : results from a qualitative analysis
Supervisor
 Gestão de Informação (Master)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2020 - 2020 Tripadvisor reviews on Michelin-starred restaurants: a sentiment analysis
Supervisor
 Gestão de Informação (Master)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2020 - 2020 The role of gamification on engagement, use and continuous use on a recommendation platform
Supervisor
 Gestão de Informação (Master)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2020 - 2020 Hotel online reviews: What influences the sentiment and rating? A sentiment analysis on Lisbon hotels
Supervisor
 Gestão de Informação (Master)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2020 - 2020 Online co-creation communication and brand personality - through social network analysis (SNA)
Supervisor
 Gestão de Informação (Master)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2020 - 2020 ANÁLISE DE SENTIMENTO EM RESTAURANTES NAS AVALIAÇÕES NA MÍDIA SOCIAL: O caso dos restaurantes em Giethoorn
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2020 - 2020 Customer segmentation on hotel loyalty programs: leveraging loyalty with data mining
Supervisor
 Gestão de Informação (Master)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2019 - 2019 Perceber a experiência do consumidor relativamente aos parques temáticos de Orlando, através de online reviews do TripAdvisor
Supervisor
 Gestão (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2019 - 2019 The importance of social media brand communities for brands of fast-moving consumer goods
Supervisor
 Gestão da Informação (PhD)
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2018 - 2018 An Assessment of E-Service Quality, Customer Satisfaction, and Customer Trust on Customer Behavior in Online Shopping
Supervisor
 Gestão (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 - 2018 UNDERSTANDING THE RECEPTIVITY OF THE USERS TOWARDS A MARKETING CAMPAIGN ON TINDER
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 - 2018 The influence of typical versus atypical ads on sharing intention
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2017 The Cross-Influence of Social Networks to Leverage Luxury Fashion Brands
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2017 The Influence of Online Social Media Platforms on the Choice of Restaurants
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2017 The Electronic Word-of-Mouth in Rural Tourism: The case of Schist Villages
Supervisor
 Gestão Internacional (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2017 Private Label Brands vs. National Brands: The effect of taste on consumers´ emotions, perceived taste and willingness to Buy
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2017 Main contribution of iconic attractions towards increasing popularity of tourism destinations: An analysis of Twitter posts, images and location.
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2017 Main Drivers for Microtransactions as Impulse Purchases in E-Commerce
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2017 Visibilidade da Marca e Recrutamento: Um estudo sobre o posicionamento das grandes empresas na rede profissional Glassdor
Supervisor
 Gestão (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2016 Unveiling the Features of Successful Ebay Sellers of Smartphones - A data mining sales predictive model
Supervisor
 Gestão Internacional (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2016 The Relation Between Game Fairness and Drop-Out Factors in Massive Multiplayer Online Games
Supervisor
 Gestão de Empresas (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2016 Influência dos sentimentos dos turistas nos social media para o desenvolvimento do Turismo.
Supervisor
 Sistemas Integrados de Apoio à Decisão (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2016 Melhoria da atratividade internacional das Instituições de ensino superior através de Análise de Sentimentos.
Supervisor
 Sistemas Integrados de Apoio à Decisão (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2016 Understanding what Drives Consumers´ Electronic Word-of-Mouth Behavior in a Multichannel, Multimedia and Multiscreen Environment
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2016 Stripping Customers´ Feedback on Hotels Evaluation Through Data Mining
Supervisor
 Gestão de Hotelaria e Turismo (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2016 Playing with the brain trough advertising. Neurophysiological Method´s Application to Tourism
Supervisor
 Gestão (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2016 Internet user behavior change - an evaluation under three dimensions: scholars, professionals, and users.
Supervisor
 Gestão (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2015 Understanding Mobile Augmented Reality Adoption: A UTUAT 2 and TTF application in a tourism consumer context
Supervisor
 Gestão Internacional (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2015 Sentiment Analysis in Hospitality Using Text Mining: The case of a portuguese Eco-Hotel
Supervisor
 Gestão de Empresas (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2015 Millennials´ Travel Motivation and Desired Activities Within a Destination: A comparative study of America and the United Kingdom
Supervisor
 Gestão de Hotelaria e Turismo (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2015 Influencing Factors on User Acceptance of Location-Based Advertising Outside and Inside Retail Stores
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2015 Determinants of Promotion Attractiveness in Fast Moving Consumer Goods
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2015 Análise de Sentimentos na classificação de comentários online aplicando técnicas de Text Mining
Supervisor
 Sistemas Integrados de Apoio à Decisão (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2015 Projected and Perceived Image of Latvia as a Tourist Destination
Supervisor
 Gestão de Hotelaria e Turismo (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2015 Determinants of adoption of new mobile services: an integrated consumer value perspective
Supervisor
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2014 Understanding the Mobile Hospitality Services Adoption: A UTAUT2 and Perceived Value Application in a Hotel Consumer Context
Supervisor
 Gestão de Empresas (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2014 Surf Camps, a New Model of Lodging: Customer value, satisfaction and behavioral intentions
Supervisor
 Gestão de Empresas (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2014 Consumers Emotions, Perceived Image and Behavioral Intentions Toward Portuguese Gastronomy
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2014 R&D Investment in New Product Development Within the Technology Sector
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2014 The Impact of Brand Value on Shareholder Value
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2013 Measuring Cruiser´s Satisfaction of Lisbon and Intention to Return to Portugal as Independent Visitor
Supervisor
 Gestão de Empresas (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2013 Analysis of major factors shaping the automotive industry in the long term, including ageing population, urbanization trends and e-commerce business in Europe
Supervisor
 Gestão Internacional (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2013 Online Marketing Communication for a small Guesthouse: Applied to the case of pension Sonntag
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2013 The preferences of suporting CP supporters: an analysis based on promoted youth players
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2013 Understanding the mobile consumer: context of use in mobile data services
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2013 A model of experiential shopping for the automotive industry: Integrating the concepts of point of sale and multisensory marketing
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2012 Feature selection strategies for improving data-driven decision support in bank telemarketing
Supervisor
 Ciências e Tecnologias da Informação (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2012 Comportamento do consumidor: procura de informação e intenção de compra online de seguro automovel - aplicação em Portugal
Supervisor
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2012 A experiência do consumidor com a marca: o contributo do Facebook em Portugal
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2012 A adopção do canal online para a compra de produtos turísticos em Portugal
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2012 Customer satisfaction and repurchase intention: An application to the telecommunications industry
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2012 Customer care in social media: The case of Portugal Telecom
Supervisor
 Mestrado em Gestão Internacional (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2012 Hedonic consumption: How does sound please consumers in servicescapes
Supervisor
 Mestrado em Gestão de Empresas (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2012 The Effect of Party Size and Gender on Willigness to Pay in a Restaurant Setting
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2012 Crisis Management in Tourism: Madeira Floods – a Case Study
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2012 Crisis Management in Tourism: Madeira Floods – a Case Study
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2012 Miami Dream Hostel – Business Plan
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2012 The Impact of Sociability on Travelers ´Intention to Return to Hostels
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2012 Visit Orlando Campaign – Pedagogical Case Study
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2011 - 2011 Three essays on cause-related marketing effectiveness
Supervisor
 Marketing (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2011 - 2011 Comportamento de mudança de canal - aplicação ao seguro automóvel em Portugal
Supervisor
 Gestão Empresarial Aplicada (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2011 - 2011 Modelling consumers’ sustainability consciousness impact on sustainable purchase intention
Supervisor
 Marketing (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2011 - 2011 How much do you really like it: social networking sites´ effectiveness as a communication channel for brands
Supervisor
 Marketing (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2011 - 2011 A Responsabilidade Social Empresarial: Proposta de Modelo de Avaliação Estudo em Moçambique
Supervisor
 PhD (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2011 - 2011 A privacidade e o comportamento do consumidor online: um modelo explicativo da intenção de utilizar o comércio electrónico
Supervisor
 PhD (PhD)
ISCTE-Instituto Universitário de Lisboa Audax, Portugal
2011 - 2011 Case study: Lisbon: A dream destination?
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2011 - 2011 The effects of product placement, in films, on the consumer's purchase intentions
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2011 - 2011 The impact of source credibility on consumers' responses to corporate social responsibility initiatives
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2011 - 2011 Preferência por produtos verdes : qualidades assinaladas acerca dos consumidores
Supervisor
 Mestrado em Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2011 - 2011 Channels selection in the retail banking sector: relationship between the factors influencing the usage and the perceived service quality
Supervisor
 Mestrado em Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2011 - 2011 Desenvolvimento da Cadeia de Valor do Digital Signage a partir de análises comportamentais e estudos de casos
Supervisor
 Mestrado em Gestão (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2011 - 2011 Measuring Store Emotional Experience through Facial Electromyography and Skin Conductance
Supervisor
 Mestrado em Gestão de Empresas (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2010 - 2010 Práticas de Consumo Ético
Supervisor
 Marketing (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2010 - 2010 Comunidades virtuais: A influência das comunidades virtuais no processo de tomada de decisão do consumidor
Supervisor
 Mestrado em Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2010 - 2010 Criação e sustentação de novas formas turistícas tendo em conta os novos padrões da sociedade contemporânea
Supervisor
 Mestrado em Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2010 - 2010 Inbound marketing : estudo sobre a percepção da credibilidade da fonte em comunidades online
Supervisor
 Mestrado em Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2010 - 2010 Software de ERP e SCM nas PMEs portuguesas: O caso Microsoft Dynamics NAV
Supervisor
 Mestrado em Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2009 - 2009 O Customer Relationship Management nas PMEs Portuguesas: O Caso Microsoft Dynamics CRM
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2009 - 2009 Comércio Electrónico: Estudo sobre os determinantes das compras online em Portugal
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2009 - 2009 Study of customer’s perceptual antecedents of value and attitude toward electronic marketing communication tools (e-mail and SMS): an application to the tourism industry
Supervisor
 Mestrado em Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2008 - 2008 Métricas de marketing relacional: qualidade do relacionamento DIM-médico na indústria farmacêutica
Supervisor
 Mestrado em Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2008 - 2008 Factores de conversão de e-leads em clientes no comércio electrónico de serviços. Um estudo de caso
Supervisor
 Mestrado em Gestão de Empresas (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2008 - 2008 Atitude do consumidor face aos produtos geneticamente modificados
Supervisor
 Mestrado em Gestão de Empresas (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2008 - 2008 A Influência da Memória Colectiva na Decisão de Compra do Consumidor
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2008 - 2008 The adoption of ecologically conscious consumer behaviors: exploring the association of materialism and voluntary simplicity lifestyles
Supervisor
 Mestrado em Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2008 - 2008 The impact of sport turism in destination loyalty: the Estoril Coast (Portugal) promotion of recurrent major sporting events
Supervisor
 Mestrado em Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2007 - 2007 Avaliação da Qualidade do Serviço, Satisfação e Intenções de Comportamento dos Consumidores de Hotéis de 4 e 5 Estrelas de Cadeia em Portugal
Supervisor
 Gestão (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2007 - 2007 Responsabilidade Social e Marketing
Supervisor
 Gestão (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2007 - 2007 Estudo sobre a Satisfação do Turista: a Perspectiva dos Turistas Europeus de Moçambique como Destino Turístico
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2006 - 2006 Determinação dos Segmentos de Mercado Prioritários - uma Metodologia para Destinos Turísticos
Supervisor
 Organização e Gestão de Empresas (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2006 - 2006 Estudo sobre Publicidade na Internet: Atitude e Comportamento face ao Anúncio"
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2006 - 2006 Estudo sobre as Percepções dos Utilizadores de Internet em Relação ao Internet Banking
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2005 - 2005 Avaliação da Satisfação dos Consumidores: O Caso dos Grandes Consumidores das Águas de Moçambique
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2005 - 2005 A Study on Customer Satisfaction in Tourism: the Case of Costa Azul Region
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2004 - 2004 Análise dos Determinantes do Marketing Relacional na Satisfação e Fidelização de Clientes. Estudo Aplicado ao Termalismo em Portugal
Supervisor
 Gestão (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2004 - 2004 A Privacidade e o Marketing Online
Supervisor
 Gestão (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2004 - 2004 Estratégia de Segmentação e Posicionamento de Moçambique como Destino Turístico
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2004 - 2004 O Impacto das Estratégias de e-Commerce B2C em e-performance
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2004 - 2004 O E-Mail como Instrumento de Marketing
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2004 - 2004 Um Estudo sobre a Contribuição da Comunicação de Marketing na Formação de Imagem de Destinos Turísticos: O Caso do Alentejo
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2003 - 2003 Determinantes da Fidelização na Compra de Produtos Turísticos Online
Supervisor
 Gestão (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2003 - 2003 Comércio Electrónico: Um Estudo sobre a Cadeia de Food Service
Supervisor
 Master (Master)
Universidade Luterana do Brasil, Brazil
2003 - 2003 Web Marketing: aplicação do Modelo dos 3Ws na Hotelaria Brasileira
Supervisor
 Master (Master)
Universidade Luterana do Brasil, Brazil
2003 - 2003 Aplicações de Redes Neuronais em Marketing Turístico
Supervisor
 Master (Master)
Universidade Luterana do Brasil, Brazil
2003 - 2003 Estratégia de Marketing Turístico para a Região do Litoral Alentejano
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2003 - 2003 Marcas de Distribuidores Atacadistas no Sector Alimentício Brasileiro
Supervisor
 Master (Master)
Universidade Luterana do Brasil, Brazil
2001 - 2001 Imagem de Marca e a Identidade da Empresa na Indústria Hoteleira
Supervisor
 Master (Master)
Universidade Lusíada de Lisboa, Portugal
2000 - 2000 The Role of Web Quality and Brand Equity on Web Loyalty: An Empirical Study of Portal Web Sites
Supervisor
 Gestão (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2000 - 2000 Estratégia de Marketing dos Vinhos para a Região do Dão
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
1999 - 1999 Posicionamento de Portugal como Destino Turístico no Mercado Britânico
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
1998 - 1998 Estratégias de Segmentação e Posicionamento da Indústria das Telecomunicações
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
1997 - 1997 Segmentação e Estratégia de Mercado para a Indústria das Termas na Região de Viseu
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
1997 - 1997 O turismo numa perspectiva ecológica e de desenvolvimento sustentável: o alojamento de turismo em espaço rural no Baixo Alentejo
Supervisor
 Master (Master)
Universidade de Évora, Portugal
1997 - 1997 Marketing dos Vinhos: Estratégias de Posicionamento para Vinhos de Qualidade
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
1996 - 1996 A Contribuição do Marketing para o Desenvolvimento do Turismo em Regiões Rurais
Supervisor
 Master (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
Distinctions

Other distinction

2017 Prémio de Mérito Científico (7 artigos)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 Prémio de Mérito Científico (6 artigos)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 Prémio de Mérito Científico (7 artigos)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 Prémio de Mérito Científico (2 artigos)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Prémio de Mérito Científico (1 artigo)
ISCTE Business School, Portugal
2007 Prémio de Mérito Científico (1 artigo)
2006 Prémio de Mérito Científico (2 artigos)
2005 Prémio de Mérito Científico (1 artigo)
1992 Best Paper Award
Academy of Marketing, United Kingdom