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Bruna Ruschel Moreira. Publicou 4 artigos em revistas especializadas. Possui 2 capítulo(s) de livros e 1 livro(s). Atua na(s) área(s) de Humanidades com ênfase em Artes com ênfase em Design.
Identification

Personal identification

Full name
Bruna Ruschel Moreira

Citation names

  • Moreira, Bruna

Author identifiers

Ciência ID
251E-DABA-A31E
ORCID iD
0000-0003-0556-1301

Telephones

Mobile phone
  • 912821902 (Personal)

Addresses

  • Rua Carlos Mardel 128, 3E, 1900-127, Lisboa, Lisboa, Portugal (Personal)

Websites

Knowledge fields

  • Humanities - Arts - Architectural design

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
Spanish; Castilian Intermediate (B1) Elementary (A2) Upper intermediate (B2) Elementary (A2)
English Advanced (C1) Upper intermediate (B2) Upper intermediate (B2) Intermediate (B1)
Education
Degree Classification
2024/04/01 - 2025/04/01
Ongoing
 User Experience Design and Beyond (Postgraduate Certificate)
Pontifícia Universidade Católica do Rio Grande do Sul, Brazil
2023/09/20 - 2023/11/14
Concluded
 Formação de Formadores (Outros)
Red Apple, Portugal
2012/09 - 2016/04
Concluded
 Design (Doctor)
Major in Design
Universidade Federal do Rio Grande do Sul, Brazil
2009/03 - 2010/12
Concluded
 Design Estratégico (Master)
Major in Design
Universidade do Vale do Rio dos Sinos, Brazil
2007/03 - 2008/12
Concluded
 Expressão Gráfica (Postgraduate Certificate)
Major in Design
Pontifícia Universidade Católica do Rio Grande do Sul, Brazil
2002/08 - 2006/12
Concluded
 Design (Bachelor)
Major in Moda
Centro Universitário Feevale, Brazil
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2023/09/01 - Current Invited Assistant Professor (University Teacher) Universidade Europeia IADE Faculdade de Design Tecnologia e Comunicação, Portugal
Universidade Europeia IADE Faculdade de Design Tecnologia e Comunicação, Portugal
2023/03/01 - Current Invited Assistant Professor (University Teacher) Universidade da Beira Interior, Portugal
Universidade da Beira Interior, Portugal
2011/03 - 2019/01 Assistant Professor (University Teacher) Universidade do Vale do Rio dos Sinos, Brazil
Universidade do Vale do Rio dos Sinos, Brazil
2007/08 - 2018/12 Assistant Professor (University Teacher) Centro Universitário Feevale, Brazil
Centro Universitário Feevale, Brazil
2016/04 - 2016/05 Invited Assistant Professor (University Teacher) Faculdade da Serra Gaúcha, Brazil
Faculdade da Serra Gaúcha, Brazil
2012/04 - 2012/04 Invited Assistant Professor (University Teacher) Centro Universitário Senac, Brazil
Centro Universitário Senac, Brazil

Positions / Appointments

Category
Host institution 		Employer
2012/08/01 - 2014/12/31 Higher Education Institution Administrator Universidade do Vale do Rio dos Sinos, Brazil
Universidade do Vale do Rio dos Sinos, Brazil
2009/01/08 - 2012/08/01 Manager of Laboratory, Institute, Museum, Centre or Observatory Design Center Feevale, Brazil
Centro Universitário Feevale, Brazil
2007/03/01 - 2009/03/01 Events director Associação dos profissionais em Design do Rio Grande do Sul (Apdesign RS), Brazil
Associação dos profissionais em Design do Rio Grande do Sul (Apdesign RS), Brazil

Others

Category
Host institution 		Employer
2018/01/01 - Current Online instructor Bruna Ruschel Consultancy, Portugal
Udemy Inc, United States
2014/08/01 - Current Director Bruna Ruschel Consultancy, Portugal
Projects

Contract

Designation Funders
2015/01 - 2015/12 PROJETO ICD (DIRETRIZES PARA AUMENTAR A COMPETITIVIDADE DE EMPRESAS BRASILEIRAS DESENVOLVEDORAS DE PRODUTOS ATRAVÉS DE INTERVENÇÕES NO PROCESSO DE DESIGN ORIENTADAS À GESTÃO E CONCEPÇÃO DE PRODUTOS E SERVIÇOS INOVADORES)
8005-14-1
 Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
Concluded
Outputs

Publications

Book
  1. Moreira, Bruna. How to have good ideas and get them in practic. Brazil: Amazon Kindle. 2019.
    Published
  2. Moreira, Bruna. Design Management in practice: a framework for application in companies. Brazil. 2016.
Book chapter
  1. Moreira, Bruna. "The dynamics of the fashion market and the use of design methods in companies: a cross-fertilization?". Brazil, 2017.
  2. Moreira, Bruna. "Guidelines: the structuring axes guiding growth". Brazil, 2011.
Conference paper
  1. Dias, Ana (EB1F-56A4-1DFB); Moreira, Bruna Ruschel; Natália Plentz. "Gender and Territories of Design Research". Paper presented in 1st International Conference on Research and Education in Design (REDES 2019), Lisboa, 2019.
    Published
  2. Moreira, Bruna; Dias, Ana (EB1F-56A4-1DFB); Rita Assoreira Almendra; Natália Plentz. "Design & entrepreneurship – a reflection on the approximation of areas". Paper presented in 1st International Conference on Research and Education in Design, Lisboa, 2019.
    Published
  3. Moreira, Bruna. "Critical success factors for the strategic repositioning of design activity". 2014.
  4. Moreira, Bruna. "Fashion events: emotion and experience through the vital senses". 2012.
  5. Moreira, Bruna. "The relationship between the culturally constituted world and fashion events". 2009.
Journal article
  1. Moreira, Bruna. "Design Management in practice: discussion of the human factors involved". Gestão e Tecnologia de Projetos (2018):
    http://dx.doi.org/10.11606/gtp.v13i1.109576
  2. Moreira, Bruna. "Simultaneous implementation of design methods with diferent companies". Estudos em Design Online (2016): https://estudosemdesign.emnuvens.com.br/design/article/view/344.
  3. Moreira, Bruna. "The challenges of strategic positioning of the design activity in Brazilians industries". Strategic Design Research Journal (2014): http://revistas.unisinos.br/index.php/sdrj/article/view/9353.
    10.4013/sdrj.2014.73.02
  4. Moreira, Bruna. "The perception of feminine fashion products and their relationship with the cultural development of Brazil". Gestão e Desenvolvimento (2008): http://periodicos.feevale.br/seer/index.php/revistagestaoedesenvolvimento/issue/view/81.
    https://doi.org/10.25112/rgd.v5i2
Journal issue
  1. Moreira, Bruna. "Design Management in Practice: Framework for Application in Companies". (2017): https://cgscholar.com/bookstore/works/design-management-in-practice.
    https://doi.org/10.18848/2325-162X/CGP/v11i02/11-30
Magazine article
  1. Bruna Ruschel Moreira; Marina Cezar. "Feevale Design Center: an incubator for projects, ideas e dreams", Globalali Kasityo, 2012
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2019/11/14 Design & Entrepreneurship: A reflection about the areas The research & education in design conference 2019 — Redes2019
Universidade de Lisboa (Lisboa, Portugal)
2016/08/01 Barriers and alternatives for the insertion of Design in companies Academic week of the Institute of Exact and Technological Sciences
Universidade Feevale (Novo Hamburgo, Brazil)
2016/03/01 Connections with the future Aula Magna of Institute of exact and technological sciences
Universidade Feevale (Novo Hamburgo, Brazil)
2014/09/29 Critical success factors for the strategic repositioning of Design activities 11º P&D Design - Congresso Brasileiro de Pesquisa e Desenvolvimento em Design 2014
Universidade Federal do Rio Grande do Sul, Uniritter e Unisinos (Gramado, Brazil)
2014/08/30 The importance of the project disciplines in a Fashion graduation 10º Colóquio de Moda
Universidade de Caxias do Sul (Caxias do Sul, Brazil)
2012/10/10 Fashion events: emotions and experiences through vital senses 10º P&D Design - Congresso Brasileiro de Pesquisa e Desenvolvimento em Design
(São Luís, Brazil)
2012/09/04 Academic insertions in the market Aula Magna of Bachalor in Fashion Design
Universidade Feevale (Novo Hamburgo, Brazil)
2011/07/09 Fashion, emotion, and experience
Faculdade Senac (Porto Alegre, Brazil)
2010/10/15 From the object to the strategic context: the evolution of the Design concept and its methodological development 9º P&D Design - Congresso Brasileiro de Pesquisa e Desenvolvimento em Design 2014
Universidade Anhembi Morumbi (São Paulo, Brazil)
2010/10/14 The influence of the vital senses on the emotions and memories of users 9º P&D Design - Congresso Brasileiro de Pesquisa e Desenvolvimento em Design 2014
Universidade Anhembi Morumbi (São Paulo, Brazil)
2010/10/13 The use of Design methods to construction fashion events 9º P&D Design - Congresso Brasileiro de Pesquisa e Desenvolvimento em Design 2014
Universidade Anhembi Morumbi (São Paulo, Brazil)
2010/09/14 The media as an important tool to potentialize fashion events 6º Colóquio de Moda
Universidade Anhembi Morumbi (São Paulo, Brazil)
2010/09/13 Behavioral research as an interdisciplinarity method 6º Colóquio de Moda
Universidade Anhembi Morumbi (São Paulo, Brazil)
2010/04/01 The development of collections focused at leather footwear in the Vale do Rio dos Sinos region Design Center Talks
Design Center Feevale (Novo Hamburgo, Brazil)
2010/03/01 The importance of Design method to develop leather footwear products Design Center Talks
Design Center Feevale (Novo Hamburgo, Brazil)
2009/09/27 The relationship between fashion events and the culturally constituted world 5º Colóquio de Moda
Faculdade da Boa Viagem (Recife, Brazil)
2008/06/08 Fashion and sustainability
Escola superior de propaganda e marketing (Porto Alegre, Brazil)
2007/09/29 Consumption and virtual entertainment Mundo Virtual
Universidade Feevale (Porto Alegre, Brazil)
2007/08/21 What is fashion design? Informação profissional
Colégio Marista Pio XII (Novo Hamburgo, Brazil)
2006/10/26 Value of the national fashion product and the Brazilian cultural development Feira de iniciação científica e salão de extensão
Universidade Feevale (Novo Hamburgo, Brazil)

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2023/09/01 - Current Data-driven product design: the future of product-led growth
Co-supervisor of CRISTIANO DE QUEIROZ FONSECA
 Gestão do Design (Master)
Universidade Europeia IADE Faculdade de Design Tecnologia e Comunicação, Portugal
2023/09/01 - Current Criação de marca e de design de serviço orientado para a experiência do utilizador no ambiente médico-estético
Co-supervisor
 Gestão do Design (Master)
Universidade Europeia IADE Faculdade de Design Tecnologia e Comunicação, Portugal
2017/08/01 - 2018/08/01 Approaches between Design Thinking and Project Management
Supervisor
 Design Management (Specialization course)
Faculdade da Serra Gaúcha, Brazil
2013/01/01 - 2013/12/01 Possibilities for the development of sustainable fashion
Supervisor
 Fashion, Media and Innovation (Specialization course)
Faculdades Senac RS, Brazil
2013/01/01 - 2013/12/01 A study about customer loyalty in a recent handbag brand
Supervisor
 Fashion, Media and Innovation (Specialization course)
Faculdades Senac RS, Brazil
2013/01/01 - 2013/07/31 Positioning an uniform company in the Rio Grande do Sul market
Supervisor
 Fashion, Media and Innovation (Specialization course)
Faculdades Senac RS, Brazil
2012/01/01 - 2012/12/31 Consumer experience in fashion women's stores
Supervisor
 Fashion, Media and Innovation (Specialization course)
Faculdades Senac RS, Brazil
2012/01/01 - 2012/12/01 Contemporary woman versus traditional rites: marriage
Supervisor
 Fashion, Media and Innovation (Specialization course)
Faculdades Senac RS, Brazil
2012/01/01 - 2012/12/01 Strategic design method in the development of women's footwear
Supervisor
 Fashion, Media and Innovation (Specialization course)
Faculdades Senac RS, Brazil

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2023/03/01 - 2023/04/28 Co-organization of Fashion Revolution at UBI (Universidade da Beira Interior) (2023/04/26 - 2023/04/28)
Conference (Co-organisor)
 Universidade da Beira Interior, Portugal
2009/01/01 - 2009/05/31 Organization of "Moda Insights" event (2009/05/11 - 2009/05/13)
Other
 Centro Universitário Feevale, Brazil
2008/07/01 - 2008/12/10 Co-organização do evento Circuito de Moda (2008/12/08 - 2008/12/10)
Other (Co-organisor)
 Centro Universitário Feevale, Brazil
2008/04/01 - 2008/10/02 Co-organização do IV Colóquio de Moda (2008/09/29 - 2008/10/02)
Conference (Co-organisor)
 Centro Universitário Feevale, Brazil

Jury of academic degree

Topic
Role 		Candidate name (Type of degree)
Institution / Organization
2023/11/28 Fashion Spectacle The impact of runway shows on fashion branding
(Thesis) Arguer
 Rita Mafalda Romão Ribeiro da Costa Petrone. (Master)
Universidade Europeia IADE Faculdade de Design Tecnologia e Comunicação, Portugal
2020/11/19 DTPMf: a proposition of a framework for the management of Design Thinking projects
(Thesis) Arguer
 Daniel de Salles Canfield (PhD)
Fundação de Apoio da Universidade Federal do Rio Grande do Sul, Brazil
2018/05/10 Fashion design: a framework for the implementation of innovation strategies in the development of fashion products in clothing manufacturing companies
(Thesis) Arguer
 Keila Marina Nicchelle (PhD)
Fundação de Apoio da Universidade Federal do Rio Grande do Sul, Brazil
2017/12/15 Stimulating the autonomy of fashion project students with the Design culture
(Thesis) Arguer
 Bibiana Silveira Horn (PhD)
Universidade Federal do Rio Grande do Sul, Brazil
2017/07/06 The fluidity of dressing: reflections on the representation of fashion without gender
(Thesis) Arguer
 Gabriela Ristoff (Master)
Centro Universitário Feevale, Brazil
2017/06/23 Development of a game for training and learning Design methods
(Thesis) Arguer
 Simone Lorentz Sperhacke (PhD)
Fundação de Apoio da Universidade Federal do Rio Grande do Sul, Brazil
2017/04/03 The role of design in the construction of a fashion brands in Porto Alegre city
(Thesis) Arguer
 Débora Idalgo Marques (Master)
Universidade Federal do Rio Grande do Sul, Brazil
2016/12/19 Inclusive design: beachwear products for women with intestinal and/or urinary stomas
(Thesis) Arguer
 Jéssica Andressa Collet (Master)
Universidade Federal do Rio Grande do Sul, Brazil
2016/05/13 Fashion and older adults: a research study focused in a technical content
(Thesis) Arguer
 Carlos Augusto Reinke (Other)
Centro Universitário Feevale, Brazil

Ad Hoc journal article review

Journal title (ISSN) Publisher
2021/01/01 - 2021/12/01 Prâksis Magazine (2448-1939) Universidade Feevale

Conference scientific committee

Conference name Conference host
2021/11/01 - Current 1st International Conference on Research and Education in Design Universidade de Lisboa
2022/01/03 - 2022/04/30 2nd International Conference on Research and Education in Design
2017/10/16 - 2017/10/21 Inovamundi Universidade Feevale
2016/04/01 - 2016/04/30 6° Encontro Nacional de Pesquisa em Moda (ENPModa)
2014/07/01 - 2014/10/30 11th P&D Design - Brazilian Congress of Research and Development in Design 2014

Consulting

Activity description Institution / Organization
2018/01/01 - Current Instructor, creator, and developer of 13 online courses in Design and related areas (UX, Design Thinking, Creativity, Innovation, Digital Marketing, Neuromarketing, etc). Udemy Inc, United States
2014/08/01 - Current In-company courses and consultancy on Design-Driven Innovation. It includes the following activities: - Human-centered Design - User experience - Prototyping and testing new products and/or services - Digital product and service development - Design Sprint - Design Thinking
2009/08/01 - 2012/08/01 Coordinator of Design Center Feevale responsible for managing innovation-driven and design-related projects for companies. T Centro Universitário Feevale, Brazil

Evaluation committee

Activity description
Role 		Institution / Organization Funding entity
2016/11/05 - 2016/11/05 Evaluator at the "11th Salão do Jovem Designer"
Evaluator
 Design Center Feevale, Brazil
2016/03/01 - 2016/03/01 Evaluator of "Guia do Estudante 2016"
Evaluator
 Editora Abril, Brazil
2015/06/01 - 2015/06/03 5º Encontro Nacional de Pesquisa em Moda
Evaluator
 Centro Universitário Feevale, Brazil
2015/03/01 - 2015/03/01 Evaluator of "Guia do Estudante 2015"
Evaluator
 Editora Abril, Brazil
2014/01/10 - 2014/10/31 5th Bornancini Design Award
2014/03/01 - 2014/03/01 Evaluator of "Guia do Estudante 2014"
Coordinator
 Editora Abril, Brazil
2012/11/01 - 2012/11/06 Evaluator at the "7th Salão do Jovem Designer"
Evaluator
 Design Center Feevale, Brazil
2012/11/05 - 2012/11/05 4th Bornancini Design Award
Evaluator
 Associação dos profissionais em Design do Rio Grande do Sul (Apdesign RS), Brazil
2011/08/01 - 2011/08/31 Evaluator at "Feira de Iniciação Científica e Salão de Extensão"
Evaluator
 Centro Universitário Feevale, Brazil
2008/11/01 - 2008/11/06 2nd Bornancini Design Award
Evaluator
 Associação dos profissionais em Design do Rio Grande do Sul (Apdesign RS), Brazil
2008/08/01 - 2008/08/31 Evaluator at "Feira de Iniciação Científica e Salão de Extensão"
Evaluator
 Centro Universitário Feevale, Brazil

Other jury / evaluation

Activity description Institution / Organization
2010/01/01 - 2010/01/01 Evaluator of the book "Ilustración Digital de Moda - Paso a Paso” Editora Grupo A, Brazil
Distinctions

Other distinction

2017 Honored Professor