Personal identification

Full name

Fernando António Pinto da Silva Santos

Citation names

• Santos, Fernando Pinto

Author identifiers

Ciência ID

2E15-9C61-3808

ORCID iD

0000-0001-9491-4505

Websites

• www.iscte.pt (Professional)
• www.brandsandmeanings.com (Personal)

Languages

Language	Speaking	Reading	Writing	Listening	Peer-review
English	Advanced (C1)	Advanced (C1)	Advanced (C1)	Advanced (C1)
French	Advanced (C1)	Advanced (C1)	Beginner (A1)	Advanced (C1)
Spanish; Castilian	Beginner (A1)	Advanced (C1)	Beginner (A1)	Advanced (C1)

	Degree	Classification
2013/09 - 2017/12 Concluded	Management Studies (Tohtori) Major in International Business Aalto-yliopisto kauppakorkeakoulu, Finland "Being different while being similar: Entrepreneurial ventures and the pursuit of legitimacy" (THESIS/DISSERTATION)
2008 - 2010 Concluded	Gestão de Marketing (Mestrado) Instituto Português de Administração de Marketing, Portugal "A semiótica aplicada às marcas: o modelo semiótico molecular. Estudo de caso da marca Claus Porto." (THESIS/DISSERTATION)	17
2005 - 2006 Concluded	Máster en Diseño y Producción Gráfica (Mestrado) Universitat de Barcelona, Spain "Master sem entrega de tese na estrutura curricular" (THESIS/DISSERTATION)	17
2003 - 2004 Concluded	Marketing (Pós-Graduação) Instituto Português de Administração de Marketing, Portugal	17
1996 - 2002 Concluded	Contabilidade e Administração (Licenciatura) Instituto Superior de Contabilidade e Administração do Porto, Portugal "A comunicação no Marketing" (THESIS/DISSERTATION)	12

Science

	Category Host institution	Employer
2018/07/01 - 2019/02/28	Postdoc (Research)	Cass Business School, United Kingdom
2018/01/02 - 2018/06/30	Postdoc (Research)	Aalto-yliopisto kauppakorkeakoulu, Finland
2012/09/22 - 2017/12/30	Researcher (Research)	Aalto-yliopisto kauppakorkeakoulu, Finland

Teaching in Higher Education

	Category Host institution	Employer
2019/03/01 - Current	Adjunct Teacher (Polytechnic Teacher)	Instituto Português de Administração de Marketing, Portugal

Other Careers

	Category Host institution	Employer
2008/09 - 2010/06	Técnico Superior (Técnico Superior)	Burlington, Hong Kong SAR China
2008/01 - 2010/06	Técnico Superior (Técnico Superior)	Rui & Valdemar, Lda., Portugal
2007/01 - 2007/12	Técnico Superior (Técnico Superior)	Euromarks, Angola
2006/01 - 2007/12	Técnico Superior (Técnico Superior)	Hefdesign, Portugal
2004/08 - 2007/12	Técnico Superior (Técnico Superior)	Diversas empresas, Portugal
2004/08 - 2007/12	Técnico Superior (Técnico Superior)	Rui & Valdemar, Lda., Portugal
2001/09 - 2004/07	Técnico Superior (Técnico Superior)	Colunex, Portugal

Publications

Book chapter	Santos, Fernando Pinto. "Websites and the legitimation of new ventures: embracing conformity and distinctiveness". 2019. https://doi.org/10.1007/978-3-319-97472-9_8
Conference paper	Fernando Pinto dos Santos; Cidália Neves; Sandra Gomes; Patricia Oliveira; Mafalda Nogueira. "ENHANCING TRANSDISCIPLINARITY IN HIGHER EDUCATION PROBLEM-BASED LEARNING: THREATS AND OPPORTUNITIES FROM THE VIEWPOINT OF FACULTY MEMBERS". 2022. 10.21125/edulearn.2022.1730 Joana Azinheira; Fernando Pinto Santos; Sandra Gomes. "CREATIVITY IN MARKETING EDUCATION: HAIL TO STUDENTS AS OBSERVERS, VISITORS AND EXPERIMENTERS". 2022. 10.21125/inted.2022.1813 Fernando Pinto Santos; Paula Arriscado; Cidália Neves; Paula Campos; Pedro Aguiar; Sandra Gomes. "BRINGING THE COMMUNITY TO THE SCHOOL AND PLACING THE SCHOOL IN THE COMMUNITY: NEW PRACTICES AND CHALLENGES IN THE TEACHING OF GRADUATE STUDENTS". 2022. 10.21125/inted.2022.1789 Paula Arriscado; Cidália Neves; Fernando Pinto Santos; Paula Campos; Pedro Aguiar. "BLENDED REALITY: LEARNING BY DOING INTERDISCIPLINARY PROBLEM-BASED AUTHENTIC MARKETING WORK". 2021. 10.21125/edulearn.2021.1132
Journal article	Fernando Pinto Santos. "Changing an organization’s legitimation story: navigating between the materiality of the past and the strategy for the future". Culture and Organization (2022): https://doi.org/10.1080/14759551.2022.2103133. 10.1080/14759551.2022.2103133 Fernando Pinto Santos. "Showing Legitimacy: The Strategic Employment of Visuals in the Legitimation of New Organizations". Journal of Management Inquiry (2021): https://doi.org/10.1177/10564926211050785. 10.1177/10564926211050785 Santos, F.P.; Burghausen, M.; Balmer, J.M.T.. "Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands". Journal of Brand Management 23 1 (2016): 67-88. http://www.scopus.com/inward/record.url?eid=2-s2.0-84955103275&partnerID=MN8TOARS. 10.1057/bm.2015.48 Rindell, A.; Santos, F.P.; De Lima, A.P.. "Two sides of a coin: Connecting corporate brand heritage to consumers' corporate image heritage". Journal of Brand Management 22 5 (2015): 467-484. http://www.scopus.com/inward/record.url?eid=2-s2.0-84941653739&partnerID=MN8TOARS. 10.1057/bm.2015.20 Santos, F.P.. "Brands as semiotic molecular entities". Social Semiotics 23 4 (2013): 507-516. http://www.scopus.com/inward/record.url?eid=2-s2.0-84881668655&partnerID=MN8TOARS. 10.1080/10350330.2013.799006
Newspaper article	Santos, Fernando Pinto; Anne Rindell. Corresponding author: Anne Rindell. "What makes a corporate heritage brand authentic for consumers? A semiotic approach", Journal of Brand Management, 2021, https://link.springer.com/article/10.1057/s41262-021-00243-9. https://doi.org/10.1057/s41262-021-00243-9