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Identification

Personal identification

Full name
Joana Araújo

Citation names

  • Araújo, Joana

Author identifiers

Ciência ID
2F17-D07E-629B
ORCID iD
0000-0001-6220-1498
Google Scholar ID
https://scholar.google.com/citations?hl=pt-PT&user=ZQznhCIAAAAJ
Researcher Id
JED-3866-2023

Knowledge fields

  • Social Sciences - Media and Communications

Languages

Language Speaking Reading Writing Listening Peer-review
English Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2)
Portuguese (Mother tongue)
Education
Degree Classification
2023/10/01 - 2026/10/01
Ongoing
 Comunicação (Doctor)
Universidade de Vigo, Spain
2020/10/01 - 2022/07/25
Concluded
 Assessoria de Administração (Mestrado)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
"O efeito da Responsabilidade Social Corporativa na Imagem e no Valor da marca e o seu impacto na Satisfação do consumidor" (THESIS/DISSERTATION)
 17
2017/09/01 - 2020/09/01
Concluded
 Marketing (Licenciatura)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
 13
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2022/09/01 - Current Invited Assistant (Polytechnic Teacher) Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
Projects

Contract

Designation Funders
2023/01/01 - 2025/01/31 DiFree - Digital Freelancing for Higher Education students and Recent Graduates
2021-1-IT02-KA220-HED-000032241
Researcher
Erasmus Plus, Belgium
 Erasmus Plus
Ongoing
Outputs

Publications

Conference paper
  1. Araújo, Joana; Santos, José Duarte. "Athletes’ Personal Branding & Brand Image: a bibliometric analysis.". Paper presented in ICMarktech 2023, Praga, 2023.
    Accepted
  2. Pereira, Inês; Araújo, Joana; Petiz, Inês. "Storytelling: Does Advertising Recall Affect Opinion?". Paper presented in CAPSI 2023, BEJA, 2023.
    10.18803/capsi.v23.234-250
  3. Pereira, Inês Veiga; Araújo, Joana; Santos, José Duarte. "The relationship between corporate social responsibility and customer satisfaction: literature review". Paper presented in Multidimensional Sustainability: Transitions and Convergences - ISPGAYA 2022, Vila Nova de Gaia, 2022.
    Published • 10.1007/978-3-031-24892-4_18
  4. Machado, Ricardo B.; Ana M. Bandeira; Paloma Del Durán; Gustavo da Las Vacas; Sonia Martín Lopéz; Deolinda Meira. "5th International Congress of Social Economy, CIES 2022 Book of Abstracts". 2022.
    10.56002/ceos.0071ba
Journal article
  1. Joana Araújo; Inês Veiga Pereira; José Duarte Santos. "The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction". Administrative Sciences (2023): https://doi.org/10.3390/admsci13050118.
    10.3390/admsci13050118
  2. Pereira, Ines Veiga; Araujo, Joana; Simoes, Joao Abel. "Service Delight and Brand Love: Its' Impact on Premium Price and Word-of-Mouth". International Journal of Marketing, Communication and New Media (2023): https://publons.com/wos-op/publon/62666852/.
    10.54663/2182-9306.2023.SN13.156-176
Newspaper article
  1. Araújo, Joana; Pereira, Inês Veiga; Santos, José Duarte. Corresponding author: Santos, José Duarte. "The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction", Administrative Sciences , 2023, https://www.mdpi.com/2076-3387/13/5/118.
    https://doi.org/10.3390/admsci13050118
  2. Pereira, Inês Veiga; Araújo, Joana; Simões, João Abel. Corresponding author: Pereira, Inês Veiga. "Service Delight and Brand Love: Its’ Impact on Premium Price and Word-of-Mouth", International Journal of Marketing, Communication and New Media, 2023, http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/778.
    https://doi.org/10.54663/2182-9306.2023.sn13.156-176
Activities

Event participation

Activity description
Type of event 		Event name
Institution / Organization
2023/05/04 - 2023/05/05 XVI CONGRESSO RULESCOOP "Transição digital, verde e inclusiva na Economia Social".
Congress
 XVI CONGRESSO RULESCOOP
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2022/09/29 - 2022/09/30 1st International Congress ISPGAYA22 Multidimensional sustainability: transitions and convergences
Congress
 Multidimensional sustainability: transitions and convergences
Instituto Superior Politécnico Gaya, Portugal
2022/07/07 - 2022/07/08 22ND INTERNATIONAL CONGRESS ON PUBLIC AND NONPROFIT MARKETING
Conference
 22ND INTERNATIONAL CONGRESS ON PUBLIC AND NONPROFIT MARKETING: UNITING MARKETING EFFORTS FOR THE COMMON GOOD: A CHALLENGE FOR FOUR SECTORS
Universidade do Minho Escola de Economia e Gestão, Portugal
2022/05/26 - 2022/05/27 CIES 2022: 5th International Congress of Social Economy
Congress
 CIES 2022 – 5th International Congress of Social Economy
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal

Instituto Politécnico do Porto Centro de Estudos Organizacionais e Sociais, Portugal

Universidad Complutense de Madrid, Spain
2020/12/18 - 2020/12/18 XII Congresso Internacional de Casos Docentes em Marketing Público e Não Lucrativo: Innovative driving marketing for a better world. The emergence of social proposals in pandemic times
Congress
 XII Congresso Internacional de Casos Docentes em Marketing Público e Não Lucrativo
Instituto Politécnico de Setúbal Escola Superior de Ciências Empresariais, Portugal