As a Ph.D. candidate in Marketing and Strategy at Universidade do Minho, my research centers on the impact of hosting mega sporting events, like the FIFA World Cup, on destination perception. I focus on Morocco, Portugal, and Spain as host countries for the 2030 World Cup. Through analyzing pre-event factors and visitor behavior, I aim to inform destination marketing strategies. Collaborating across countries enriches my research, highlighted in my thesis titled 'Assessing the Impact of Destination Image on Attendance Intentions: A Case Study of the FIFA World Cup 2030 by Morocco, Spain, and Portugal.' My professional background in financial management and consulting complements my academic pursuits. Outside academia, I engage in cross-cultural exchanges, celebrating diversity and promoting intercultural understanding. Fluent in Arabic, French, English, Spanish, and Portuguese, I bridge academic insights with practical applications, contributing to scholarly discourse and societal advancement.