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ANTÓNIO JOAQUIM ARAÚJO DE AZEVEDO. Completed a PhD in Business Sciences in 2003 from the University of Minho, a Master's in Masters in Management in 1997/11/05 from the University of Porto Porto Business School. He is an Assistant Professor with Habilitation at the University of Minho. He published more than 50 articles in specialized journals. It has 18 book chapter(s) and 1 book(s). He has received 3 award(s) and/or honors. He participates and/or participated as a PhD Fellow in 1 project(s) and Principal Investigator in 2 project(s). He works in the area(s) of Social Sciences with an emphasis on Business Organization and Management. In its Science Vitae curriculum, the most frequent terms in the context of scientific, technological and artistic-cultural production are: urban sensescapes; sensory tourist experience; emotions; city branding; place marketing; tourism marketing; landscape; cultural ecosystems services; celebrity branding; celebrity endorsement; cultural heritage.
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Identification

Personal identification

Full name
ANTÓNIO JOAQUIM ARAÚJO DE AZEVEDO

Citation names

  • AZEVEDO, ANTONIO

Author identifiers

Ciência ID
391C-CFA6-33F1
ORCID iD
0000-0002-3918-5108

Addresses

  • Escola de Economia e Gestão, Universidade do Minho, Campus Gualtar, , 4710-057, Braga, Braga, Portugal (Professional)

Websites

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management

Languages

Language Speaking Reading Writing Listening Peer-review
English Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2)
Education
Degree Classification
2003
Concluded
 Ciências Empresariais (Doutoramento)
Major in Sem especialidade
Universidade do Minho, Portugal
"Estratégias de Construção de Marcas Portuguesas: Desenvolvimento e Aplicação do Modelo da Resposta Auto-congruente À Publicidade" (THESIS/DISSERTATION)
1997/11/05
Concluded
 Mestrado em Gestão (Mestrado)
Universidade do Porto Porto Business School, Portugal
"Política de Comunicação da Empresa em Situações de Crise Relacionadas com o Produto. Efeitos da imagem de marca pré-crise e da estratégias de comunicação (Responsável ausente, Apologia e Aceitação) sobre a Imagem de Marca e Intenção de Compra" (THESIS/DISSERTATION)
 Muito Bom
1984/10/01 - 1989/07/31
Concluded
 Ciências de Engenharia, orientação em Engenharia Química (Licenciatura)
Universidade do Porto Faculdade de Engenharia, Portugal
 14
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2013 - Current Assistant Professor (University Teacher) Universidade do Minho, Portugal
Projects

Grant

Designation Funders
1998 - 2003 Estratégias de Construção de Marcas Portuguesas: Desenvolvimento e aplicação do modelo da resposta auto-congruente à Publicidade
BD/18510/98
PhD Student Fellow
Universidade do Minho Departamento de Gestão, Portugal
 Fundação para a Ciência e a Tecnologia
Concluded

Contract

Designation Funders
2021/01/01 - 2025/12/31 Laboratório Associado para a Investigação e Inovação em Património, Artes, Sustentabilidade e Território
LA/P/0132/2020
10.54499/LA/P/0132/2020
Universidade de Évora, Portugal

Laboratório Hercules Herança Cultural Estudos e Salvaguarda, Portugal

Universidade NOVA de Lisboa, Portugal

Universidade Nova de Lisboa Centro de Estudos de Sociologia e Estética Musical, Portugal

Instituto de História Contemporânea, Portugal

Universidade Nova de Lisboa Instituto de História da Arte, Portugal

Universidade do Porto Centro Interdisciplinar de Investigação Marinha e Ambiental, Portugal

ISCTE-Instituto Universitário de Lisboa, Portugal

Universidade do Minho, Portugal

Universidade de Coimbra, Portugal

Universidade do Minho Laboratório de Paisagens Património e Território, Portugal
Fundação para a Ciência e a Tecnologia
Ongoing
2023/01/01 - 2023/12/31 Landscape, tourism, and local development: the impacts of walkways, viewpoints and swings in the interior of Portugal
EXPL/In2Past/2023/03
LA/P/0132/2020
Principal investigator
Universidade do Minho Laboratório de Paisagens Património e Território, Portugal
 Fundação para a Ciência e a Tecnologia
Concluded
2020/02/09 - 2020/02/15 Avaliação do impacto económico do património marítimo material e imaterial das zonas costeiras da Galiza como motor de desenvolvimento do turismo na Euroregião Galiza-Norte de Portugal
candidatura 20
Principal investigator
Universidade de Vigo Escola Universitaria de Estudios Empresariais, Spain
 Agrupamento Europeu de Cooperação Territorial Galicia – Norte de Portugal (GNP, AECT),
Concluded
2011/01/01 - 2013/12/31 Projecto Estratégico - UI 4021 - 2011-2012
PEst-OE/EGE/UI4021/2011
Universidade do Minho, Portugal
 Fundação para a Ciência e a Tecnologia
Concluded
Outputs

Publications

Book
  1. AZEVEDO, ANTONIO; PEREIRA, JOAQUIM; Magalhães, Duarte. City Marketing- My place in XXI Gestão Estratégica e Marketing de Cidades. Porto, Portugal: Edições Vida Económica. 2011.
    Published
Book chapter
  1. Imamovic, Irma; Azevedo, António Joaquim Araújo; Sousa, Bruno Miguel Barbosa de. "The Urban Sensescapes and Sensory Destination Branding". In Advances in Hospitality, Tourism, and the Services Industry, 276-293. IGI Global, 2022.
    10.4018/978-1-6684-3889-3.ch017
  2. Vanda N. Veréb; AZEVEDO, ANTONIO. Corresponding author: Vanda N. Veréb. "Travellers' Resilience to Major Travel Risks of Today: Global Terrorism and Pandemic Disease – Opportunities and Challenges for Small Tourism Businesses". In Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry, edited by Anita Zehrer; Gundula Glowka; Katrin Magdalena Schwaiger, 242-266. Hershey, PA, United States: IGI Global, 2021.
    Published
  3. Azevedo, António; Duenas, Maria Pilar Munõz; Costas, Guillermo Bastos. "Innovation on Research Methods: Geotagged Photos as a Proxy Tool to Map Heritage and Cultural Ecosystem Services Hotspots". In Tourism Innovation in Spain and Portugal, 63-88. Springer International Publishing, 2021.
    10.1007/978-3-030-80733-7_5
  4. BARROS, MARA; AZEVEDO, ANTONIO. "O património cultural: qual o seu significado e importância para os jovens do século XX". In Turismo e História – Perspectivas sobre o Património da Humanidade no Espaço Ibero-Americano, 414-433. Caxias do Sul, Brazil: EDUCS- Editora da Universidade de Caxias do Sul, 2020.
    Published
  5. Eiras, Beatriz; Azevedo, António. "Cobranding between Fast Fashion Brands and Luxury Brands: A Case Study Approach". In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 771-784. Springer International Publishing, 2019.
    10.1007/978-3-030-02568-7_208
  6. AZEVEDO, ANTONIO; MOREIRA, BÁRBARA. "Psychographic segmentation of female fashion consumers in Portugal". In Reverse Design: A current scientific vision from the international fashion and design congress, 437-445. London, United Kingdom: CRC Press/Balkema, Taylor & Francis Group, 2019.
    Published
  7. AZEVEDO, ANTONIO. "Sistemas de Monitorização da Governança Urbana Sustentável da Cidade". In Inteligência Territorial- Governança, Sustentabilidade e Transparência, 19-50. Vila Nova de Gaia, Portugal: Idiotéque, 2019.
    Published
  8. Fonseca, A.; Moreira, D.; Silva, L.; Correlo, N.; AZEVEDO, ANTONIO. "Casa Grande Chocolatier". In Empresariato, Casos de Sucesso Empresarial- Branding, 89-105. Vila Nova de Famalicão, Portugal: Idiotéque, 2018.
    Published
  9. R.Fontes; S. Pestana; V. Sousa; AZEVEDO, ANTONIO. "Leica". In Empresariato, Casos de Sucesso Empresarial- Branding, edited by Abreu, João, 155-174. Vila Nova de Famalicão, Portugal: Idiotéque, 2018.
    Published
  10. AZEVEDO, ANTONIO. "Roteiro para um Marketing Territorial mais inteligente, criativo, sustentável e inclusivo". In Success Full, Casos de Sucesso nos Municipios Portugueses, edited by Abreu, João, 435-461. Vila Nova de Famalicão, Portugal: Idiotéque, 2017.
    Published
  11. AZEVEDO, ANTONIO; Andrade, Sofia; Ferreira, Susana. "Vila Nova de Gaia- um municipio Child Friendly". In Success Full, Casos de Sucesso nos Municipios Portugueses, edited by Abreu, João, 435-461. Porto, Portugal: Idiotéque, 2017.
    Published
  12. Azevedo, António. "Celebrity Branding Advertising Processing: A Conceptual Model". In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 599-611. Springer International Publishing, 2016.
    10.1007/978-3-319-29877-1_118
  13. Machado, Ana; AZEVEDO, ANTONIO. "Caso Vieira de Castro". In Casos de Sucesso Empresarial- Empresariato, edited by Abreu, João, 291-318. Vila Nova de Famalicão, Portugal: Idiotéque, 2016.
    Published
  14. Machado, Ana; AZEVEDO, ANTONIO. "Caso Meia Dúzia". In Casos de Sucesso Empresarial- Empresariato, 115-133. Vila Nova de Famalicão, Portugal: Idiotéque, 2016.
    Published
  15. VARELA, SUSANA; AZEVEDO, ANTONIO. "O papel dos departamentos de Turismo Municipais no marketing de destinos competitivos e sustentáveis: o estudo de caso da cidade do Porto". In Porto as a tourism destination, edited by Pereira, Alexandra Matos; Andrés Marques, Isabel; Ribeiro, Mafalda; BOTELHO, Maria Leonor; Nunes, Pedro, 59-72. Porto, Portugal: Editora Media XXI, 2014.
    Published
  16. Pereira, Carla; AZEVEDO, ANTONIO; Ruão, Teresa. "Comunicação low-cost: desinvestimento ou fórmula de sucesso?". In Comunicação e Sociedade Publicidade - discursos e práticas. Braga, Portugal: CECS - Centro de Estudos de Comunicação e Sociedade Húmus, 2011.
    Published
  17. AZEVEDO, ANTONIO. "Influência das variáveis psicográficas no processamento da publicidade". In Jovens, Marcas e Estilos de Vida, 187-200. Porto, Portugal: Edições Universidade Fernando Pessoa, 2006.
    Published
  18. AZEVEDO, ANTONIO; Farhangmehr, Minoo. "Copy testing do reconhecimento da personalidade da marca: implicações sobre a resposta cognitiva e emocional ao estímulo publicitário". In Publicidade e Comunicação Empresarial: perspectivas e contributos, edited by Cardoso, Paulo José Ribeiro ; Sofia Gaio, 47-59. Porto, Portugal: Edições Universidade Fernando Pessoa, 2004.
    Published
Conference paper
  1. ROCHA, JOÃO; AZEVEDO, ANTONIO. "Visitor Journey Mapping: the Chocolate Factory Museum in Viana do Castelo (Portugal". Paper presented in 2nd International Conference on Tourism Research - ICTR 2019, Porto, 2019.
    Published
  2. AZEVEDO, ANTONIO. "Methodological issues in patient satisfaction assessment: some recommendations". Paper presented in 11th Annual Conference of the EuroMed Academy of Business (EMAB), La Valletta, 2018.
    Published
  3. ALVES, GISELA; AZEVEDO, ANTONIO. "Childhood memories, experiences and emotions: content analysis of celebrity travel narratives". Paper presented in 11th Annual Conference of the EuroMed Academy of Business (EMAB), La Valletta, 2018.
    Published
  4. Viterbo, Marília; AZEVEDO, ANTONIO. "Determinants of youth’s trust in the retail banking sector in turbulent times". Paper presented in 10th Annual Conference of the EuroMed Academy of Business (EMAB), Roma, 2017.
    Published
  5. AZEVEDO, ANTONIO. "Escape experiences in lighthouse tourism: a photo elicitation perspective". Paper presented in 10th Annual Conference of the EuroMed Academy of Business (EMAB), Roma, 2017.
    Published
  6. AZEVEDO, ANTONIO. "The role of celebrity endorsement in luxury brands advertising processing and its impact on willingness to pay (brand equity).". Paper presented in 8th Annual Conference of the Euromed Academy of Business, Verona, 2015.
    Published
  7. AZEVEDO, ANTONIO. "The role of quality of life and place attachment indicators in strategic planning and city marketing: the case-study of Braga (Portugal).". Paper presented in 8th Annual Conference of the Euromed Academy of Business, Verona, 2015.
    Published
  8. AZEVEDO, ANTONIO. "“Are you proud to live here?” A residents oriented place marketing audit (attachment, self-esteem and identity).". Paper presented in 38th EMAC Conference, Nantes, 2009.
    Published
  9. PEREIRA, JOAQUIM; AZEVEDO, ANTONIO. "Cidades como Marcas: Modelo de Desenvolvimento Sustentável". Paper presented in 3º Encontro Científico do Instituto Superior de Línguas e Administração- ECISLA, Santarém, 2008.
    Published
  10. AZEVEDO, ANTONIO; Farhangmehr, Minoo. "The Self-Congruent Advertising Response Model". Paper presented in 33rd EMAC Conference, Múrcia, 2004.
    Published
  11. AZEVEDO, ANTONIO; Farhangmehr, Minoo. "The impact of brand personality, origin, price, and psychographics on youth response toward fashion clothing advertising: a brand equity measurement approach". Paper presented in 6th International Forum on the Sciences, Techniques and Arts Applied to Marketing, Madrid, 2003.
  12. AZEVEDO, ANTONIO; Farhangmehr, Minoo. "Influence of Self-concept and brand personality congruency on youth response towards fashion clothing advertising". Paper presented in 29th EMAC Conference, Rotterdam, 2000.
    Published
Conference poster
  1. AZEVEDO, ANTONIO. "Image transference from product branding to place branding: the case study of Marinha Grande mglass". Paper presented in 34th EMAC Conference, 2005.
  2. AZEVEDO, ANTONIO; Farhangmehr, Minoo. "Brand personality recognition, brand origin and advertising copy pré-testing". Paper presented in 30th EMAC Conference, 2001.
Journal article
  1. Ana Sofia Costa; António Azevedo. "Influence of Ethically-Minded Consumer Behavior, Digital Citizenship, and Retailers’ Green Positioning on the Effectiveness of Store Flyer Sales Promotions (Paper vs. Digital)". Journal of Promotion Management (2023): https://doi.org/10.1080/10496491.2023.2289904.
    10.1080/10496491.2023.2289904
  2. Cláudia Costa; António Azevedo. "Antecedents and consequences of the “cancel culture” firestorm journey for brands: is there a possibility for forgiveness?". Journal of Marketing Management (2023): https://doi.org/10.1080/0267257X.2023.2266465.
    10.1080/0267257X.2023.2266465
  3. António Azevedo; Juliana Araújo Alves; Rúben Rodrigues Fernandes. "The (negative) impact of violent and gore TV crime series on destination image and travel motivation". Journal of Destination Marketing & Management (2023): https://doi.org/10.1016/j.jdmm.2023.100782.
    10.1016/j.jdmm.2023.100782
  4. Catarina Pacheco; António Azevedo. "Mapping the journey of the CoLiving experience of digital nomads, using verbal and visual narratives". World Leisure Journal (2023): https://doi.org/10.1080/16078055.2022.2156593.
    10.1080/16078055.2022.2156593
  5. António Azevedo; Ângela Sá Azevedo. "Implications of Socio-Cultural Pressure for a Thin Body Image on Avoidance of Social Interaction and on Corrective, Compensatory or Compulsive Shopping Behaviour". International Journal of Environmental Research and Public Health (2023): https://doi.org/10.3390/ijerph20043567.
    10.3390/ijerph20043567
  6. António Azevedo. "Pull and Push Drivers of Giant-Wave Spectators in Nazaré, Portugal: A Cultural Ecosystem Services Assessment Based on Geo-Tagged Photos". Land (2023): https://doi.org/10.3390/land12020360.
    10.3390/land12020360
  7. Jorge Costa; António Azevedo. "Beyond Brand Hate: Are You Willing to Forgive a Negative Experience with Your Smartphone Mobile Communications’ Brand?". Corporate Reputation Review (2022): https://doi.org/10.1057/s41299-022-00139-7.
    10.1057/s41299-022-00139-7
  8. José Oliveira; António Azevedo; João J. Ferreira; Sofia Gomes; João M. Lopes. "An insight on B2B Firms in the Age of Digitalization and Paperless Processes". Sustainability 13 21 (2021): 11565-11565. https://doi.org/10.3390/su132111565.
    10.3390/su132111565
  9. Cátia Sá; António Azevedo. "A influência do fator preço e eficácia das táticas promocionais no setor hoteleiro". PODIUM Sport, Leisure and Tourism Review (2020): https://doi.org/10.5585/podium.v9i4.14677.
    10.5585/podium.v9i4.14677
  10. Azevedo, António. "Using social media photos as a proxy to estimate the recreational value of (im)movable heritage: the Rubjerg Knude (Denmark) lighthouse". International Journal of Contemporary Hospitality Management ahead-of-p ahead-of-p (2020): http://dx.doi.org/10.1108/ijchm-04-2020-0365.
    10.1108/ijchm-04-2020-0365
  11. AZEVEDO, ANTONIO. "A New Theoretical Framework for Therapeutic Landscapes: Coastal (Blue), Forest (Green), Spiritual" Power Spots"(Gold) and Wildernerss (Dark/White).". Journal of Spatial and Organizational Dynamics 8 1 (2020): 29-51. https://www.jsod-cieo.net/journal/index.php/jsod/article/view/222.
    Published
  12. António Azevedo. "Recognizing consumerism as an “illness of an empty soul”: A catholic morality perspective". Psychology & Marketing (2020): https://doi.org/10.1002/mar.21267.
    10.1002/mar.21267
  13. Silva, Raquel; Azevedo, António; Farhangmehr, Minoo. "Consumers’ proneness to value corporate social responsibility as predictor of extra-role and intra-role behaviors". Social Responsibility Journal ahead-of-p ahead-of-p (2020): http://dx.doi.org/10.1108/srj-10-2017-0214.
    10.1108/srj-10-2017-0214
  14. Machado, Raul; Azevedo, António. "Determinants and Consequences of Citizens' E-Participation". International Journal of E-Planning Research 9 1 (2020): 20-43. http://dx.doi.org/10.4018/ijepr.2020010102.
    10.4018/ijepr.2020010102
  15. Imamovic, Irma; AZEVEDO, ANTONIO; Sousa, Bruno. "The urban sensescapes perception- The case study of Porto, Portugal". (2020): http://hdl.handle.net/11110/2005.
  16. Vereb, Vanda; Azevedo, António. "A quasi-experiment to map innovation perception and pinpoint innovation opportunities along the tourism experience journey". Journal of Hospitality and Tourism Management 41 (2019): 208-218. http://dx.doi.org/10.1016/j.jhtm.2019.10.003.
    10.1016/j.jhtm.2019.10.003
  17. Santos, Ana Luisa; Barros, Filipa; Azevedo, António. "Matching-up celebrities’ brands with products and social causes". Journal of Product & Brand Management 28 2 (2019): 242-255. http://dx.doi.org/10.1108/jpbm-03-2017-1439.
    10.1108/jpbm-03-2017-1439
  18. Passos, Ana Rita; Sousa, Bruno; Azevedo, António. "Brand management and internationalization: A case study in the sports equipment industry". Tékhne 16 2 (2018): 19-27. http://dx.doi.org/10.2478/tekhne-2019-0009.
    10.2478/tekhne-2019-0009
  19. Catarina Peixoto Carvalho; Antonio Azevedo. "Do glamour, self-sexualisation and scopophilia influence celebrity endorsement?". EuroMed Journal of Business 13 1 (2018): 86-101. https://doi.org/10.1108/EMJB-01-2017-0003.
    10.1108/EMJB-01-2017-0003
  20. Antonio Azevedo. "Lighthouse tourism: is there a "dark" side?". International Journal of Tourism Cities (2018): https://doi.org/10.1108/IJTC-03-2017-0019.
    10.1108/IJTC-03-2017-0019
  21. LAGES, RAQUEL; AZEVEDO, ANTONIO; Sousa, Bruno. "O posicionamento e a imagem em contextos de marketing de destinos turísticos: estudo de caso aplicado à cidade de Braga". European Journal of Applied Business and Management (2018): 15-32.
    Published
  22. Custódio, M.J.; AZEVEDO, ANTONIO; Perna, Fernando. "Sport events and local communities: a partnership for placemaking". Journal of Place Management and Development 11 1 (2018): 6-25. http://www.scopus.com/inward/record.url?eid=2-s2.0-85042925433&partnerID=MN8TOARS.
    10.1108/JPMD-02-2017-0019
  23. Azevedo, António; Oliveira, José Castro. "Antecedents and consequences of servitisation in the office printing industry". International Journal of Business Environment 10 1 (2018): 52. http://dx.doi.org/10.1504/ijbe.2018.10014431.
    10.1504/ijbe.2018.10014431
  24. Alves, Gisela; Azevedo, Antonio. "CHILDHOOD MEMORIES, EXPERIENCES AND EMOTIONS: CONTENT ANALYSIS OF CELEBRITY TRAVEL NARRATIVES". Global and National Business Theories and Practice: Bridging the Past with the Future (2018): https://publons.com/wos-op/publon/59367040/.
  25. Azevedo, Antonio. "METHODOLOGICAL ISSUES IN PATIENT SATISFACTION ASSESSMENT: SOME RECOMMENDATIONS". Global and National Business Theories and Practice: Bridging the Past with the Future (2018): https://publons.com/wos-op/publon/1415678/.
  26. Oliveira, Jose Castro; Azevedo, Antonio. "Antecedents and consequences of servitisation in the office printing industry". International Journal of Business Environment (2018): https://publons.com/wos-op/publon/28705944/.
    10.1504/IJBE.2018.093315
  27. AZEVEDO, ANTONIO. "Conteúdos latentes na fotografia em turismo de zonas costeiras: O caso da Costa Morte (Galiza)". Revista Turismo & Desenvolvimento 2 27/28 (2017): 487-489.
    Published
  28. MELO, CRISTINA; AZEVEDO, ANTONIO. "Promoção dos produtos de indicação geográfica através do turismo: O caso dos postos de turismo do Norte de Portugal". Revista Turismo & Desenvolvimento 2 27/28 (2017): 495-498.
    Published
  29. Leite, Rita; AZEVEDO, ANTONIO. "The role of digital marketing: a perspective from Porto hotels’ managers". International Journal of Marketing, Communication and New Media. Special Issue: Marketing and Digital Business 2 (2017): 88-105.
    Published
  30. Azevedo, Antonio. "Significados latentes na fotografia em turismo: o caso do turismo negro na Costa Morte (Galiza)". Pasos. Revista de Turismo y Patrimonio Cultural 15 4 (2017): 1001-1015. http://dx.doi.org/10.25145/j.pasos.2017.15.067.
    10.25145/j.pasos.2017.15.067
  31. Azevedo, Antonio J. A.. "ESCAPE EXPERIENCES IN LIGHTHOUSE TOURISM: A PHOTO ELICITATION PERSPECTIVE". Global and National Business Theories and Practice: Bridging the Past with the Future (2017): https://publons.com/wos-op/publon/28705947/.
  32. Leite, Rita Abreu; Azevedo, Antonio. "The Role of Digital Marketing: A perspective from Porto Hotels' Managers". International Journal of Marketing, Communication and New Media (2017): https://publons.com/wos-op/publon/28705946/.
  33. Viterbo, Marilia Ribeiro; Azevedo, Antonio J. A.. "DETERMINANTS OF YOUTH'S TRUST IN THE RETAIL BANKING SECTOR IN TURBULENT TIMES". Global and National Business Theories and Practice: Bridging the Past with the Future (2017): https://publons.com/wos-op/publon/28705948/.
  34. AZEVEDO, ANTONIO. "Destination branding: o papel dos stakeholders na gestão da marca de destino – o caso da região do Douro (Portugal).". Revista Brasileira de Gestão e Desenvolvimento Regional 11 1 (2015): 182-205.
    Published
  35. De Azevedo, Antonio Joaquim Araujo. "THE RELATIONSHIP BETWEEN QUALITY OF LIFE, PLACE ATTACHMENT AND THEIR CONSEQUENCES: A CASE STUDY OF BRAGA (PORTUGAL)". Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment (2015): https://publons.com/wos-op/publon/28705950/.
  36. Carvalho, Catarina Peixoto; Azevedo, Antonio. "THE ROLE OF CELEBRITY ENDORSEMENT IN LUXURY BRANDS ADVERTISING PROCESSING AND ITS IMPACT ON WILLINGNESS TO PAY". Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment (2015): https://publons.com/wos-op/publon/8276362/.
  37. AZEVEDO, ANTONIO; Custódio, M.J.; Perna, Fernando. ""Are you happy here?": The relationship between quality of life and place attachment". Journal of Place Management and Development 6 2 (2013): 102-119. http://www.scopus.com/inward/record.url?eid=2-s2.0-84879730598&partnerID=MN8TOARS.
    10.1108/JPMD-06-2012-0017
  38. PEREIRA, JOAQUIM; AZEVEDO, ANTONIO. "Interdependency between sustainable development and economic growing (investment attraction): the role of city’s governance, branding and monitoring strategies". Journal of Modern Accounting and Auditing 7 7 (2011): 734-748.
    Open access • Published
  39. Jurisic, B.; Azevedo, A.. "Building customer-brand relationships in the mobile communications market: The role of brand tribalism and brand reputation". Journal of Brand Management 18 4-5 (2011): 349-366. http://www.scopus.com/inward/record.url?eid=2-s2.0-78751658423&partnerID=MN8TOARS.
    10.1057/bm.2010.37
  40. AZEVEDO, ANTONIO. "Designing unique and memorable experiences: co-creation and the surprise factor.". International Journal of Hospitality & Tourism Systems 3 1 (2010):
    Published
  41. Tavares, Carla; de Azevedo, Antonio Joaquim Araujo. "WINE TOURISM EXPERIENCES, UNDERSTANDING THE ROLE OF CELLAR DOOR VISITS: DOURO (PORTUGAL) VERSUS NAPA VALLEY (USA)". 3RD ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS DEVELOPMENTS ACROSS COUNTRIES AND CULTURES (2010): https://publons.com/wos-op/publon/28705952/.
  42. de Azevedo, Antonio Joaquim Araujo. "THE CITY "CHILDREN FRIENDLY": EVALUATION OF QUALITY OF LIFE AND EMOTIONAL CONNECTION TO CITY SECOND PERSPECTIVE OF CHILDREN (9-12 YEARS)". 3RD ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS DEVELOPMENTS ACROSS COUNTRIES AND CULTURES (2010): https://publons.com/wos-op/publon/28705951/.
  43. AZEVEDO, ANTONIO. "The power of smiling appeal copy strategy in lovemark brand building context: The brand smile índex". Revista Româna de Marketing 3 Jul/Sep (2009): 47-72.
    Published
  44. Azevedo, A.; Farhangmehr, M.. "Clothing branding strategies: Influence of brand personality on advertising response". Journal of Textile and Apparel, Technology and Management 4 3 (2005): http://www.scopus.com/inward/record.url?eid=2-s2.0-21244456088&partnerID=MN8TOARS.
  45. AZEVEDO, ANTONIO. "Reflexões sobre o ensino da gestão: a procura da excelência". Revista da Faculdade de Ciências Humanas e Sociais 2 (2005): 145-161.
    Published
  46. AZEVEDO, ANTONIO; Farhangmehr, Minoo. "Image transference from product branding to place branding: The case study of Marinha Grande Mglass". International Review on Public and Nonprofit Marketing 1 2 (2004): 101-111. http://dx.doi.org/10.1007/bf02896629.
    10.1007/bf02896629
  47. AZEVEDO, ANTONIO; Farhangmehr, Minoo. "O Valor da marca “Made in Portugal”". Revista Portuguesa e Brasileira de Gestão 2 4 (2003): 58-74.
    Published
  48. AZEVEDO, ANTONIO; Farhangmehr, Minoo. "Influência do país de origem na estratégia de construção da marca". Revista Portuguesa de Marketing 7 13 (2003): 21-36.
    Published
  49. AZEVEDO, ANTONIO; Farhangmehr, Minoo. "Importância da personalidade da marca na construção e posicionamento das marcas de roupa". Revista Portuguesa de Gestão 16 2 (2001): 30-35.
    Published
  50. AZEVEDO, ANTONIO; MARQUES, JOSÉ. "Política de Comunicação da Empresa em Situações de Crise Relacionadas com o Produto. Efeitos da Imagem de Marca pré-crise e da Estratégias de comunicação (Responsável ausente, Apologia e Aceitação) sobre a Imagem de Marca e Intenção de Compra". Revista da UFP 2 1 (1998): 67-86.
    Published
Magazine article
  1. AZEVEDO, ANTONIO. "Marcas de cidades: Marketing territorial para o desenvolvimento", Marketeer, 2006
Thesis / Dissertation
  1. AZEVEDO, ANTONIO. "Estratégias de Construção de Marcas Portuguesas: Desenvolvimento e aplicação do modelo da resposta auto-congruente à Publicidade.". PhD, Universidade do Minho Departamento de Gestão, 2003.
Activities

Conference scientific committee

Conference name Conference host
2007/06/14 - Current International Congress on Public and Non Profit Marketing Braga, Portugal
Distinctions

Award

2021 Prémio de Investigação do Departamento de Gestão (EEG-UM)
Universidade do Minho Escola de Economia e Gestão, Portugal
2009 Comunicações- III Congresso Internacional de Turismo de Leiria e Oeste
Instituto Politécnico de Leiria Escola Superior de Turismo e Tecnologia do Mar de Peniche, Portugal

Title

2020 Agregação
Universidade do Minho Escola de Economia e Gestão, Portugal