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Jorge Daniel Lima Pacheco completed his PhD in Communication on January 20, 2023, at the University of Vigo. He has a Master's degree in Digital Marketing in 2014 from the Polytechnic Institute of Porto - Porto Accounting and Business School. Additionally, he holds a degree in Marketing since 2005 from Fernando Pessoa University. Currently, he serves as an Invited Adjunct Teacher at the Polytechnic Institute of Cávado e do Ave - School of Hospitality and Tourism and also as an Invited Adjunct Teacher at the Polytechnic Institute of Porto - Porto Accounting and Business School. Former Digital Strategist at the WhySurreal agency, working with clients such as Symington Family Estates, Caves Campelo, Corticeira Amorim, GBLF, Indian Motorcycles, Hotel Minho, or Hotel Feel Viana. Consultant for various public and private institutions. He has published article in journals, sections in books, supervised MSc dissertations. Jorge Daniel Lima Pacheco has received one award and/or honor. His Ciência Vitae curriculum highlights terms related to scientific, technological, and artistic-cultural output, including customization, e-commerce, satisfaction, customer experience, digital marketing, management and communication. A perpetual enthusiast of marketing and automobiles.
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Identification

Personal identification

Full name
Jorge Daniel Lima Pacheco

Citation names

  • Pacheco, Jorge

Author identifiers

Ciência ID
5710-0CE8-5DF0
ORCID iD
0000-0003-2742-2871
Google Scholar ID
https://scholar.google.com/citations?hl=pt-PT&user=ec2HKPcAAAAJ&view_op=list_works&authuser=3&sortby=title

Addresses

  • Campus do IPCA, Vila Frescaínha S. Martinho , 4750-810, Barcelos, Barcelos, Portugal (Professional)

Websites

Knowledge fields

  • Social Sciences - Media and Communications
  • Social Sciences
  • Social Sciences - Other Social Sciences

Languages

Language Speaking Reading Writing Listening Peer-review
English Intermediate (B1) Advanced (C1) Intermediate (B1) Intermediate (B1)
Spanish; Castilian Beginner (A1) Beginner (A1) Beginner (A1) Beginner (A1)
Portuguese Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Education
Degree Classification
2023/01/20
Concluded
 Comunicação (Doutoramento)
Major in Comunicação Organizacional e Relações Públicas
Universidade de Vigo, Spain
" A Influência da Comunicação através das Redes Sociais Online no Engagement e Lealdade à marca Super Bock: motivações e atitudes da Geração Y e X em Portugal." (THESIS/DISSERTATION)
 Sobresaliente Cum Laude
2014
Concluded
 Mestrado em Marketing Digital (Mestrado)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
"Marketing experiencial, emoções, satisfação e lealdade: um estudo empírico em Serralves em Festa." (THESIS/DISSERTATION)
 17
2014
Concluded
 Marketing Digital (Mestrado)
Major in Sem especialização
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
"Marketing Experimental, Emoções, Satisfação e Lealdade" (THESIS/DISSERTATION)
2005
Concluded
 Marketing (Licenciatura)
Universidade Fernando Pessoa, Portugal
"O Marketing Desportivo e o Patrocínio no Desporto Automóvel" (THESIS/DISSERTATION)
 13
Affiliation

Science

Category
Host institution 		Employer
2017/09/03 - Current Auxiliary Researcher (Research) Instituto Politécnico do Porto Centro de Estudos Organizacionais e Sociais, Portugal

Teaching in Higher Education

Category
Host institution 		Employer
2021/09/01 - Current Invited Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2020/11/23 - Current Invited Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico do Cávado e do Ave Escola Superior de Hotelaria e Turismo, Portugal
Instituto Politécnico do Cávado e do Ave, Portugal
2013/03/01 - 2021/08/31 Invited Assistant (Polytechnic Teacher) Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
Instituto Politécnico do Porto, Portugal
2017/01/02 - 2017/07/31 Invited Assistant (Polytechnic Teacher) Instituto Superior de Administração e Gestão, Portugal
Projects

Other

Designation Funders
2023/11/01 - 2026/10/31 ENCARE - Enhancing Capacities of UAS staff for more successful EU funded Research
2023-1-DE01-KA220-HED-000153936
WP05 element
Instituto Politécnico do Porto Centro de Estudos Organizacionais e Sociais, Portugal

Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
Ongoing
Outputs

Publications

Book chapter
  1. Cristina Cardoso; Jorge Pacheco. "Resilience and Transformation: Examining Marketing Strategies and Consumer Behavior in a COVID-19 World Connected by Social Media". 2024.
    10.1007/978-981-97-1552-7_19
  2. Marta Beatriz Silva; Jorge Lima Pacheco; Bruno Sousa. "Digital Marketing, Artificial Intelligence, and Online Social Networks in Tourism". In Case of the Municipality of Amares (Portugal). 2024.
    10.4018/979-8-3693-2137-9.ch010
  3. Ana Pinto de Lima; Jorge Pacheco; Pedro Silva. "Wine Marketing Event – The Importance of Emotions in a Wine Tasting for Inexperienced Participants". 2021.
    10.1007/978-981-33-4260-6_24
  4. de Lima, Ana Pinto; Pacheco, Jorge; Silva, Pedro. "Effects of Experience on Valuing a Tourist Event: A Theoretical Review and Propositions". In Advances in Tourism, Technology and Smart Systems, 447-458. Singapore: Springer Singapore, 2020.
    Published • 10.1007/978-981-15-2024-2_40
  5. Ana Lima; Jorge Pacheco. "New Trends and Tools for Customer Relationship". In Challenges in Digital Transformation. United States, 2020.
    10.4018/978-1-7998-7297-9.ch095
  6. Lima, Ana; Pacheco, Jorge. "New Trends and Tools for Customer Relationship". In Educational and Social Dimensions of Digital Transformation in Organizations, 1-26. IGI Global, 2019.
    Published • 10.4018/978-1-5225-6261-0.ch001
  7. Pacheco, Jorge. "Smart cities, smart life, smart communication". In Planejamento e gestão territorial: a sustentabilidade dos ecossistemas urbanos. Portugal: Idioteque, 2019.
    Published
Conference paper
  1. Pacheco, Jorge; Cardoso, Cristina. Corresponding author: Cardoso, Cristina. "Leveraging Social Selling on LinkedIn for B2B Relationship Management in the COVID-19 Era". Paper presented in Fostering Global Resilience Through Cross-Cultural Collaboration, Porto, 2024.
    Published • 10.56002/ceos.0040cf
  2. Cardoso, Cristina; Pacheco, Jorge. "Leveraging Social Selling on LinkedIn for B2B Relationship Management in the COVID-19 Era". Paper presented in II International Conference on Humanities and Social Sciences, 27 - 28 November 2023, Porto, Portugal, Porto, 2023.
  3. RIBEIRO, PRISCILLA CRISTINA CABRAL; KELLER, SABRINNA; ARAUJO, ELAINE APARECIDA; MONTEIRO, MARCELO MACIEL. "A importância do customer experience nos canais digitais". Paper presented in III Xornadas de Doutorandos-as en Comunicación : Programa de Doutoramento en Comunicación da Universidade de Vigo, Vigo, 2017.
    Published • 10.14488/enegep2019_tn_sto_295_1663_36999
  4. Pacheco, Jorge. "Marketing experiencial, emoções, satisfação e lealdade: um estudo empírico em Serralves em festa.". Paper presented in The International Marketing Trends Conference, Paris, 2015.
    Published
Journal article
  1. Jitka Vávrová; Lenka Cervová; Blanka Brandová; Jorge Pacheco. "Assessing sustainable practices and managerial approaches in the hotel industry: A comparative case study". Journal of Entrepreneurship, Management and Innovation (2024): https://doi.org/10.7341/20242033.
    10.7341/20242033
  2. Teresa Teixeira; Ana Lima; Jorge Pacheco. "A publicidade nas redes sociais como influenciadora da compra por impulso". Cadernos de Investigação do Mestrado em Negócio Eletrónico CIMNE (2022): https://doi.org/10.56002/ceos.00050_cimne_1_2.
    10.56002/ceos.00050_cimne_1_2
Thesis / Dissertation
  1. "A Influência da Comunicação através das Redes Sociais Online no Engagement e Lealdade à marca Super Bock: motivações e atitudes da Geração Y e X em Portugal.". PhD, Universidade de Vigo, 2023. https://investigacion.usc.gal/documentos/6453ede9b5d6a67124357a86.
  2. Amorim, Mónica Sofia de Sá. "Marketing personalizado aliado ao e-commerce". Master, 2023. http://hdl.handle.net/10400.22/24908.
  3. Gouveia, Rui Tomás Monteiro. "Relatório de estágio: Agência Digital “Significa”". Master, 2023. http://hdl.handle.net/10400.22/24817.
Activities

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2024 - 2024 O IMPACTO DO MARKETING DIGITAL E REDES SOCIAIS ONLINE NO TURISMO: CASO DO MUNICÍPIO DE AMARES
Supervisor
 Marketing Turístico (Master)
Instituto Politécnico do Cávado e do Ave Escola Superior de Hotelaria e Turismo, Portugal
2023 - 2023 APLICAÇÃO DO MODELO AIDA EM ESTRATÉGIAS DE INBOUND MARKETING
Co-supervisor
 Marketing (Master)
Instituto Politécnico do Cávado e do Ave Escola Superior de Hotelaria e Turismo, Portugal
2023 - 2023 O IMPACTO DO SOCIAL SELLING EM CONTEXTO COVID-19: O ESTUDO DE CASO DA SMURFIT KAPPA
Supervisor
 Marketing (Master)
Instituto Politécnico do Cávado e do Ave Escola Superior de Hotelaria e Turismo, Portugal
2023 - 2023 Relatório de estágio: Agência Digital “Significa”
Supervisor
 Marketing Digital (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2023 - 2023 Marketing personalizado aliado ao e-commerce
Supervisor
 Negócio Eletrónico (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
Distinctions

Award

2014 Melhor Aluno do Mestrado em Marketing Digital
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal

Title

2021 Título Especialista na área 342 - Marketing e Publicidade
Instituto Superior Politécnico Gaya, Portugal