Jorge Daniel Lima Pacheco (5710-0CE8-5DF0)

Curriculum Vitae

Jorge Daniel Lima Pacheco

Jorge Daniel Lima Pacheco completed his PhD in Communication on January 20, 2023, at the University of Vigo. He has a Master's degree in Digital Marketing in 2014 from the Polytechnic Institute of Porto - Porto Accounting and Business School. Additionally, he holds a degree in Marketing since 2005 from Fernando Pessoa University. Currently, he serves as an Invited Adjunct Teacher at the Polytechnic Institute of Cávado e do Ave - School of Hospitality and Tourism (courses: Master in Marketing, Tourism and also in Digital Design) and also as an Invited Adjunct Teacher at the Polytechnic Institute of Porto - Porto Accounting and Business School (courses: master in e-commerce and degree in Marketing). Former Digital Strategist at the WhySurreal agency, working with clients such as Symington Family Estates, Caves Campelo, Corticeira Amorim, GBLF, Indian Motorcycles, Hotel Minho, or Hotel Feel Viana. Consultant for various public and private institutions. He has published article in journals, sections in books, supervised MSc dissertations. Jorge Daniel Lima Pacheco has received one award and/or honor. His Ciência Vitae curriculum highlights terms related to scientific, technological, and artistic-cultural output, including customization, e-commerce, satisfaction, customer experience, digital marketing, management and communication. A perpetual enthusiast of marketing and automobiles.

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Identification

Personal identification

Full name: Jorge Daniel Lima Pacheco

Citation names

Pacheco, Jorge

Author identifiers

Ciência ID: 5710-0CE8-5DF0
ORCID iD: 0000-0003-2742-2871
Google Scholar ID: https://scholar.google.com/citations?hl=pt-PT&user=ec2HKPcAAAAJ&view_op=list_works&authuser=3&sortby=title

Addresses

Campus do IPCA, Vila Frescaínha S. Martinho , 4750-810, Barcelos, Barcelos, Portugal (Professional)

Websites

https://www.linkedin.com/in/jorgedanielpacheco/ (Social media)

Knowledge fields

Social Sciences - Media and Communications
Social Sciences
Social Sciences - Other Social Sciences

Languages

Language	Speaking	Reading	Writing	Listening
English	Intermediate (B1)	Advanced (C1)	Intermediate (B1)	Intermediate (B1)
Spanish; Castilian	Beginner (A1)	Beginner (A1)	Beginner (A1)	Beginner (A1)
Portuguese	Advanced (C1)	Advanced (C1)	Advanced (C1)	Advanced (C1)

Education

	Degree	Classification
2023/01/20 Concluded	Comunicação (Doutoramento) Major in Comunicação Organizacional e Relações Públicas Universidade de Vigo, Spain " A Influência da Comunicação através das Redes Sociais Online no Engagement e Lealdade à marca Super Bock: motivações e atitudes da Geração Y e X em Portugal." (THESIS/DISSERTATION)	Sobresaliente Cum Laude
2014 Concluded	Mestrado em Marketing Digital (Mestrado) Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal "Marketing experiencial, emoções, satisfação e lealdade: um estudo empírico em Serralves em Festa." (THESIS/DISSERTATION)	17
2014 Concluded	Marketing Digital (Mestrado) Major in Sem especialização Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal "Marketing Experimental, Emoções, Satisfação e Lealdade" (THESIS/DISSERTATION)
2005 Concluded	Marketing (Licenciatura) Universidade Fernando Pessoa, Portugal "O Marketing Desportivo e o Patrocínio no Desporto Automóvel" (THESIS/DISSERTATION)	13

Affiliation

Science

	Category Host institution	Employer
2017/09/03 - Current	Auxiliary Researcher (Research)	Instituto Politécnico do Porto Centro de Estudos Organizacionais e Sociais, Portugal

Teaching in Higher Education

	Category Host institution	Employer
2021/09/01 - Current	Invited Adjunct Teacher (Polytechnic Teacher)	Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal

2020/11/23 - Current	Invited Adjunct Teacher (Polytechnic Teacher)	Instituto Politécnico do Cávado e do Ave Escola Superior de Hotelaria e Turismo, Portugal
	Instituto Politécnico do Cávado e do Ave, Portugal
2013/03/01 - 2021/08/31	Invited Assistant (Polytechnic Teacher)	Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
	Instituto Politécnico do Porto, Portugal
2017/01/02 - 2017/07/31	Invited Assistant (Polytechnic Teacher)	Instituto Superior de Administração e Gestão, Portugal

Projects

Other

	Designation	Funders
2023/11/01 - 2026/10/31	ENCARE - Enhancing Capacities of UAS staff for more successful EU funded Research 2023-1-DE01-KA220-HED-000153936 WP05 element Instituto Politécnico do Porto Centro de Estudos Organizacionais e Sociais, Portugal Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal	Ongoing

Outputs

Publications

Book chapter	Cristina Cardoso; Jorge Pacheco. "Resilience and Transformation: Examining Marketing Strategies and Consumer Behavior in a COVID-19 World Connected by Social Media". 2024. 10.1007/978-981-97-1552-7_19 Marta Beatriz Silva; Jorge Lima Pacheco; Bruno Sousa. "Digital Marketing, Artificial Intelligence, and Online Social Networks in Tourism". In Case of the Municipality of Amares (Portugal). 2024. 10.4018/979-8-3693-2137-9.ch010 Ana Pinto de Lima; Jorge Pacheco; Pedro Silva. "Wine Marketing Event – The Importance of Emotions in a Wine Tasting for Inexperienced Participants". 2021. 10.1007/978-981-33-4260-6_24 de Lima, Ana Pinto; Pacheco, Jorge; Silva, Pedro. "Effects of Experience on Valuing a Tourist Event: A Theoretical Review and Propositions". In Advances in Tourism, Technology and Smart Systems, 447-458. Singapore: Springer Singapore, 2020. Published • 10.1007/978-981-15-2024-2_40 Ana Lima; Jorge Pacheco. "New Trends and Tools for Customer Relationship". In Challenges in Digital Transformation. United States, 2020. 10.4018/978-1-7998-7297-9.ch095 Lima, Ana; Pacheco, Jorge. "New Trends and Tools for Customer Relationship". In Educational and Social Dimensions of Digital Transformation in Organizations, 1-26. IGI Global, 2019. Published • 10.4018/978-1-5225-6261-0.ch001 Pacheco, Jorge. "Smart cities, smart life, smart communication". In Planejamento e gestão territorial: a sustentabilidade dos ecossistemas urbanos. Portugal: Idioteque, 2019. Published
Conference paper	Pacheco, Jorge; Cardoso, Cristina. Corresponding author: Cardoso, Cristina. "Leveraging Social Selling on LinkedIn for B2B Relationship Management in the COVID-19 Era". Paper presented in Fostering Global Resilience Through Cross-Cultural Collaboration, Porto, 2024. Published • 10.56002/ceos.0040cf Cardoso, Cristina; Pacheco, Jorge. "Leveraging Social Selling on LinkedIn for B2B Relationship Management in the COVID-19 Era". Paper presented in II International Conference on Humanities and Social Sciences, 27 - 28 November 2023, Porto, Portugal, Porto, 2023. RIBEIRO, PRISCILLA CRISTINA CABRAL; KELLER, SABRINNA; ARAUJO, ELAINE APARECIDA; MONTEIRO, MARCELO MACIEL. "A importância do customer experience nos canais digitais". Paper presented in III Xornadas de Doutorandos-as en Comunicación : Programa de Doutoramento en Comunicación da Universidade de Vigo, Vigo, 2017. Published • 10.14488/enegep2019_tn_sto_295_1663_36999 Pacheco, Jorge. "Marketing experiencial, emoções, satisfação e lealdade: um estudo empírico em Serralves em festa.". Paper presented in The International Marketing Trends Conference, Paris, 2015. Published
Journal article	Jitka Vávrová; Lenka Cervová; Blanka Brandová; Jorge Pacheco. "Assessing sustainable practices and managerial approaches in the hotel industry: A comparative case study". Journal of Entrepreneurship, Management and Innovation (2024): https://doi.org/10.7341/20242033. 10.7341/20242033 Teresa Teixeira; Ana Lima; Jorge Pacheco. "A publicidade nas redes sociais como influenciadora da compra por impulso". Cadernos de Investigação do Mestrado em Negócio Eletrónico CIMNE (2022): https://doi.org/10.56002/ceos.00050_cimne_1_2. 10.56002/ceos.00050_cimne_1_2
Thesis / Dissertation	"A Influência da Comunicação através das Redes Sociais Online no Engagement e Lealdade à marca Super Bock: motivações e atitudes da Geração Y e X em Portugal.". PhD, Universidade de Vigo, 2023. https://investigacion.usc.gal/documentos/6453ede9b5d6a67124357a86. Amorim, Mónica Sofia de Sá. "Marketing personalizado aliado ao e-commerce". Master, 2023. http://hdl.handle.net/10400.22/24908. Gouveia, Rui Tomás Monteiro. "Relatório de estágio: Agência Digital “Significa”". Master, 2023. http://hdl.handle.net/10400.22/24817.

Activities

Supervision

	Thesis Title Role	Degree Subject (Type) Institution / Organization
2024 - 2024	O IMPACTO DO MARKETING DIGITAL E REDES SOCIAIS ONLINE NO TURISMO: CASO DO MUNICÍPIO DE AMARES Supervisor	Marketing Turístico (Master) Instituto Politécnico do Cávado e do Ave Escola Superior de Hotelaria e Turismo, Portugal
2023 - 2023	APLICAÇÃO DO MODELO AIDA EM ESTRATÉGIAS DE INBOUND MARKETING Co-supervisor	Marketing (Master) Instituto Politécnico do Cávado e do Ave Escola Superior de Hotelaria e Turismo, Portugal
2023 - 2023	O IMPACTO DO SOCIAL SELLING EM CONTEXTO COVID-19: O ESTUDO DE CASO DA SMURFIT KAPPA Supervisor	Marketing (Master) Instituto Politécnico do Cávado e do Ave Escola Superior de Hotelaria e Turismo, Portugal
2023 - 2023	Relatório de estágio: Agência Digital “Significa” Supervisor	Marketing Digital (Master) Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2023 - 2023	Marketing personalizado aliado ao e-commerce Supervisor	Negócio Eletrónico (Master) Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal

Distinctions

Award

2014	Melhor Aluno do Mestrado em Marketing Digital Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal

Title

2021	Título Especialista na área 342 - Marketing e Publicidade Instituto Superior Politécnico Gaya, Portugal