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Cláudia Simões is a Professor of Management at the School of Economics and Management at the University of Minho in Portugal, where she is also the leading scholar of the Marketing & Strategy area. Her academic background is in management, in particular in the area of Marketing and Strategy. She holds a PhD in Industrial and Business Studies from the University of Warwick/UK. Throughout her career, she has held several positions in academia. Cláudia is the former Dean of the School of Economics and Management and the current Director of the PhD Programme in Marketing & Strategy. She cooperated with the Open University/UK and held visiting positions at Loyola Marymount University (Los Angeles) (USA); Henley Business School, University of Reading (UK); Faculty of Business and Economics, University of Melbourne (Australia); Scheller College of Management, Georgia Institute of Technology (USA); Warwick University (UK); Open University (UK). Her research interests and publications are primarily in strategic marketing , corporate marketing (corporate identity, image, brand and reputation), service management and customer experience. She has published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, European Journal of Marketing, Industrial Marketing Management, Business Ethics Quarterly, Studies in Higher Education and others.She acts as Associate Editor of the European Journal of Marketing and of the International journal of Consumer Studies. She is editorial board member of the Journal of Services Marketing, Journal of Marketing Communications, and Journal of Marketing Trends. Her research has been distinguished with the 2020 Shelby D. Hunt/Harold H. Maynard Award (American Marketing Foundation) and in academic events such as AMA ServSig (2012) - Highly Commended Award; Academy of Marketing Conference (2011) - Best Paper in track award; Prize for Scientific Merit (2005) - ADMES/MARKTEST (2005). Aligned with her research interests she has a vast teaching experience in the area of (service) marketing. Cláudia has (co)supervised to completion 14 PhD Students and over 60 Master students. She has developed and participated in various managerial meetings/projects and presented at managerial events/workshops in Portugal (Braga and Lisbon), in the UK (Lancaster, Milton Keynes and London) and Spain (Vigo). Some of these works involved institutions, such as, AICEP Portugal Global - Trade & Investment Agency; Eixo Atlântico do Noroeste Peninsular [European Union cross-border region of North of Portugal and Galicia]; Braga Trade Association (Portugal) and Advanced Institute of Management (UK). She is the non-executive Board member of InvestBraga (the Agency for the Economic Dynamization of Braga) and member of the Board of Trustees of Bracara Augusta Foundation (where she also served as President and Vice-President in the past).
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Identification

Personal identification

Full name
Cláudia Maria Neves Simões
Gender
Female

Citation names

  • Simões, Cláudia

Author identifiers

Ciência ID
6119-E5C8-3163
ORCID iD
0000-0002-0606-0018

Addresses

  • Universidade do Minho. Escola de Economia e Gestão, 4700, Braga, Braga, Portugal (Professional)

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management
Education
Degree Classification
2017
Concluded
 N/A (Título de Agregado)
Universidade do Minho Escola de Economia e Gestão, Portugal
"Uma reflexão sobre a investigação do serviço: Evolução e futuro / A reflection on service research: Evolution and future" (THESIS/DISSERTATION)
 Aprovada por unanimidade
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2020/01/24 - Current Full Professor (University Teacher) Universidade do Minho, Portugal

Positions / Appointments

Category
Host institution 		Employer
2019/06 - Current Director of the PhD Programme in Marketing and Strategy Universidade do Minho, Portugal
Universidade do Minho Escola de Economia e Gestão, Portugal
2020/12 - 2024/01 Organic Unit President Universidade do Minho, Portugal
Universidade do Minho Escola de Economia e Gestão, Portugal
Projects

Contract

Designation Funders
2021/06 - 2023/03 Best Practices of Governance in the Foundational Sector
CPF
Co-Principal Investigator (Co-PI)
Centro Português de Fundações
Concluded
Outputs

Publications

Book
  1. Rodrigues, Lúcia; Simões, Cláudia; Macedo, Isabel; Mourão, Paulo. Boas Práticas de Governo no Setor Fundacional [Good Practices in Foundational Sector Governance]. Lisbon, Portugal: Centro Português de Fundações. 2022.
    Published
Book chapter
  1. da Silveira, C.; Simões, Cláudia. "Establishing the boundaries of brand co-creation". In Research Handbook on Brand Co-Creation, edited by Markovic, Stefan; Gyrd-Jones, Richard; von Wallpach, Sylvia; Lindgreen, Adam, 32-46. ElgarOnline, 2022.
    Published
  2. Simões, Cláudia; Stancu, Alin; Grigore, Georgiana. "Perspectives on Corporate Responsibility, Sustainability and Markets". In Corporate Responsibility, Sustainability and Markets - How Ethical Organisations and Consumers Shape Markets, edited by Simões, Cláudia; Stancu, Alin; Grigore, Georgiana, 1-5. Palgrave Macmillan, 2022.
    Published
  3. da Silveira, C.; Simões, Cláudia. "Reconceptualizing corporate brand identity from a co-creational perspective". In The Routledge Companion to Corporate Branding, edited by Iglesias, Oriol; Ind, Nicholas; Schultz, Majken, 131-148. 2022.
    Published
  4. Simões, Cláudia; Stancu, Alin; Grigore, Georgiana. "Perpectives on Corporate Responsibility, Sustainability and Markets". In Corporate Responsibility, and Markets - How Ethical Organisations and Consumers Shape Markets, edited by Simões, Cláudia; Alin Stancu; Grigore, Georgiana, 1-5. Palgrave Macmillan, 2022.
    Published
  5. Simões, Cláudia. "Chapter 2: Organizational culture in higher education branding: Branding the core values and beliefs". In Strategic Brand Management in Higher Education, edited by Melewar, TC; Hemsley-Brown, J.; Nguyen, B.. London, United Kingdom: Routledge Taylor & Francis, 2019.
    Published
  6. Simões, Cláudia. "Corporate Identity and Branding". In Marketing Graffiti -The Writing on the Wall, edited by Saren, Michael, 242-255. London, United Kingdom: Routledge, 2018.
    Published
  7. Farhangmher, Minoo; Simões, Cláudia. "Portuguese Hoteliers Environmental Concerns". In Proceedings of the Eighth Biennial World Marketing Congress, edited by Sidin; Manrai, 389-396. 2015.
  8. Simões, Cláudia; Dibb, Sally; Farhangmher, Minoo. "Shaping Tourism Destination Image". In Developments in Marketing Science, edited by Noble, C., 382-389. Academy of Marketing Science, 2015.
  9. Sarmento, Maria; Simões, Cláudia; Farhangmehr, Minoo. "B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach". In Field Guide to Case Study Research in Business-to-business Marketing and Purchasing, edited by Woodside, Arch G.; Pattinson, Hugh M; Marshal, Roger, 167-189. Emerald Group Publishing Limited, 2014.
    10.1108/s1069-096420140000021005
  10. Barbosa Sousa, Bruno; Simões, Cláudia. "Destinos Turísticos Transfronteiriços: Uma Abordagem ao Consumidor". In III Congresso Internacional ¿A Casa Nobre: Um Património para o Futuro. Portugal: Município de Arcos de Valdevez, 2013.
    Published
  11. Pardellas, Xulio; Padín, Carmen; Simões, Cláudia (6119-E5C8-3163). "Territorio e Mobilidade: Espazos Turísticos". In Estratégia dos Transportes do Eixo Atlântico – Vertebrando a Euro-Região Galiza-Norte de Portugal, edited by Castro, L., 53-82. Spain: Eixo Atlântico do Noroeste Peninsular – Biblioteca dos Estudos Estratégicos, 2010.
    Published
  12. Simões, Cláudia; Dibb, Sally. "Illustrations of the internal management of corporate identity". In Facets of Corporate Identity, Communication and Reputation, edited by Melewar, TC, 66-80. London, United Kingdom: Routledge Taylor & Francis Group, 2008.
    10.4324/9780203931943
  13. Simões, Cláudia. "O Norte de Portugal e as Regiões Turístico-promocionais". In Turismo de Interior en Áreas Fronteirizas: Recursos e Ofertas, edited by Pardellas, Xulio, 135-151. Vigo, Spain: Universidade de Vigo – Servizo de Publicacións, 2007.
  14. Simoes, C.. "Corporate branding: Image and identity". In Marketing Graffiti - The view from the Street, edited by Saren, Michael, 206-219. London: Butterworth Heinemann, 2006.
    10.4324/9780080468563
Conference abstract
  1. Beirão, Gabriela; Tuzovic, Sven; Simões, Cláudia. "Understanding the Impact of COVID-19 on Well-being in the Tourism Sector: A Bibliometric Analysis". Paper presented in QUIS 18, 2023.
  2. Beirão, Gabriela; Tuzovic, Sven; Simões, Cláudia. "The Evolution and Scope of Transformative Service Research: A Systematic Literature Review and Informetric Analysis". Paper presented in Frontiers in Service, 2023.
  3. Da Silveira, Catherine; Simões, Cláudia. "Conciliating conventional and new (co-creative) conceptualizations of Brand Identity for luxury brands: Implications on consumer motivations for second-hand luxury and re-usage". Paper presented in 4th Brand Meaning Network Workshop, 2023.
  4. Sarmento, Maria; Simões, Cláudia; Lages, Luis Filipe. "Measuring the effects of organizational ambidexterity and co-creation on organization performance. Does the size matter?". Paper presented in European Marketing Academy Annual Conference (EMAC), 2023.
  5. Sarmento, Maria; Simões, Cláudia; Lages, Luis Filipe. "Understanding the effects of organizational ambidexterity and co-creation on organizational performance: Structured abstract". Paper presented in World Marketing Congress, 2023.
  6. Bishbishy, Nada; Simões, Cláudia. "The Consumption Of Cosmetic Surgery: Exploring The Sociocultural Context And The Dynamics Of Self-Concept Among Egyptian Consumers". Paper presented in Global Marketing Conference at Seoul, 2023.
  7. Sarmento, Maria; Simões, Cláudia. "The Effects Of Organizational Ambidexterity And Co-Creation On Organization Performance". Paper presented in Global Marketing Conference at Seoul, 2023.
  8. Costa, Ana; Simões, Cláudia; Perin, Marcelo. "The Influence of Club Leadership in the Behavior and Attitudes of Soccer Club Supporters". Paper presented in Academy of Marketing Science Conference, 2023.
  9. Pereira, Olga; Farhangmehr, M.; Simões, Cláudia. "Corporate Social Responsibility: Measuring the Employees Experience.". Paper presented in 8th International Conference on Social Responsibility, Ethics and Sustainable Business, 2019.
  10. Michuki, Gidraph; Lindridge, Andrew; Simões, Cláudia. "Reclaiming the ‘tribe’ from ‘consumer tribes’: Consumption, modernization and Kenya’s tribes". Paper presented in Consumer Culture Conference, Montreal, 2019.
  11. Mangini, Eduardo; Simões, Cláudia; Urdan, André. "Value Co-Creation and Behavioral Consequences: Evidence from Brazilian consumers: Structured Abstract". Paper presented in Academy of Marketing Science Conference, 2019.
  12. Groh, Maxiimilian; Simões, Cláudia. "Comparing Product Policy’s Effectiveness for E-commerce Companies: Structured Abstract". Paper presented in Academy of Marketing Science Conference, 2019.
  13. Blasco-Arcas, Lorena; Simões, Cláudia. ""Understanding Brand Co-creation in the Era of AI and Automation". Paper presented in Frontiers in Service, 2019.
Conference paper
  1. Fernandes, Sílvia Araújo; Simões, Cláudia; Varajão, João; Crispim, José António Almeida; Rego, Nazaré Glória Gonçalves; Mina, Isabel Aguiar Pinto; Silva, Joaquim; Oliveira, Rui Pedro Soares de. "Mapeamento multimodal de conteúdos programáticos com recurso a ferramentas digitais: experiências de uma comunidade de prática / Multimodal mapping of syllabus using digital tools: experiences from a community of practice". 2019.
  2. Tereso, Anabela Pereira; Moura, C.; Simões, Cláudia; Almeida Aguiar, Cristina; Soares, Filomena; Mina, Isabel Aguiar Pinto; Silva, Joaquim; et al. "Os Audience Response Systems como instrumento de inovação no ensino e na aprendizagem ativa: aplicações no âmbito de uma comunidade de prática e inovação em ensino e aprendizagem e perceções dos alunos". 2019.
  3. Tereso, Anabela Pereira; Moura, Cacilda; Simões, Cláudia; Almeida Aguiar, Cristina; Soares, Filomena; Mina, Isabel Aguiar Pinto; Silva, Joaquim; et al. "Comunidade de prática e inovação em ensino e aprendizagem CPIEA/Community of practice and innovation in education and training in CPIEA". 2019.
  4. Teixeira, Pedro Miguel Silva Costa Afonso; Moura, Cacilda; Simões, Cláudia; Silva, Joaquim Manuel; Tovar, Júlia; Costa, Manuel João; Escadas, Marco; et al. "A aplicação de dispositivos móveis na sala de aula - uma comunidade de prática". 2018.
  5. Pereira, Olga; Farhangmehr, M.; Simões, Cláudia. "Corporate Social Responsibility CoCreation and a Reflection of the Employees¿ Voice". Paper presented in 6th International Conference on Social Responsibility, Ethics and Sustainable Business, 2017.
  6. Pereira, Olga; Simões, Cláudia; Farhangmehr, M.. "Corporate Social Responsibility and Value Co-Creation: an examination of the employees¿ role.". Paper presented in Corporate Responsibility Research Conference, 2017.
  7. Pereira, Olga; Simões, Cláudia; Farhangmehr, M.. "Value Co-Creation in Corporate Social Responsibility: The Employees¿ Perspective". Paper presented in 15th International Research Symposium on Service Excellence in Management, 2017.
  8. Barbosa Sousa, Bruno; Casais, Beatriz; Malheiro, Alexandra; Simões, Cláudia. "A AFETIVIDADE E O PROCESSO DE TOMADA DE DECISÃO NO TURISMO DE PEREGRINOS: CAMINHOS DE SANTIAGO". Paper presented in 3rd International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour (ICIEMC), 2016.
    Published
  9. Barbosa Sousa, Bruno; Simões, Cláudia. "An Approach on Place Attachment, Involvement And Satisfaction in Cross-Border Tourist Regions". Paper presented in 3rd International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour (ICIEMC), 2016.
    Published
Edited book
  1. Simões, Cláudia; Stancu, Alin; Grigore, Georgiana. Corporate Responsibility, Sustainability and Markets - How Ethical Organisations and Consumers Shape Markets. Palgrave Macmillan. 2022.
    Published • 10.1007/978-3-030-79660-0 • Editor
Encyclopedia entry
  1. Barbosa Sousa, Bruno; Simões, Cláudia. "Cross-border Region". In The Encyclopedia of Tourism Management and Marketing, edited by Dimitrios Buhalis. Edward Elgar Publishing, 2022. https://doi.org/10.4337/9781800377486.cross.border.region.
    Published
Journal article
  1. Sarmento, Maria; Simões, Cláudia; Lages, Luís Filipe. "From organizational ambidexterity to organizational performance: The mediating role of value co-creation". Industrial Marketing Management 118 (2024): 175-188. https://doi.org/10.1016/j.indmarman.2024.02.010.
    Published • 10.1016/j.indmarman.2024.02.010
  2. Matheus Grage Tardin; Marcelo G. Perin; Cláudia Simões; Luiza D. Braga. "Organizational Sustainability Orientation: A Review". Organization & Environment (2024): http://dx.doi.org/10.1177/10860266231226144.
    10.1177/10860266231226144
  3. Maria Sarmento; Simões, Cláudia; Lages, Luis Filipe. "From organizational ambidexterity to organizational performance: The mediating role of value co-creation". Industrial Marketig Management (2024):
    Accepted
  4. Sandra Ferreira; Olga Pereira; Cláudia Simões. "Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors". Journal of Vacation Marketing (2023): http://dx.doi.org/10.1177/13567667231217755.
    10.1177/13567667231217755
  5. Anton Siebert; Ahir Gopaldas; Andrew Lindridge; Cláudia Simões. "Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals". Journal of Marketing 84 4 (2020): 45-66. https://doi.org/10.1177/0022242920920262.
    10.1177/0022242920920262
  6. Lages, Cristiana R.; Piercy, Nigel F.; Malhotra, Neeru; Simões, Cláudia. "Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees". The International Journal of Human Resource Management 31 21 (2020): 2737-2760. http://dx.doi.org/10.1080/09585192.2018.1464491.
    10.1080/09585192.2018.1464491
  7. Santos, Mirela Jeffman dos; Perin, Marcelo Gattermann; Simões, Cláudia; Sampaio, Cláudio Hoffmann. "Customer orientation and financial performance relationship: the mediating role of innovative capability". Gestão & Produção 27 4 (2020): http://dx.doi.org/10.1590/0104-530x4706-20.
    10.1590/0104-530x4706-20
  8. Simões, Cláudia. "NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships". Journal of Business Research (2019): http://dx.doi.org/10.1016/j.jbusres.2019.01.047.
    10.1016/j.jbusres.2019.01.047
  9. Sarmento, M.; Simões, C.. "Trade fairs as engagement platforms: the interplay between physical and virtual touch points". European Journal of Marketing 53 9 (2019): 1782-1807. http://www.scopus.com/inward/record.url?eid=2-s2.0-85061934158&partnerID=MN8TOARS.
    10.1108/EJM-10-2017-0791
  10. Sarmento, M.; Simões, C.. "The evolving role of trade fairs in business: A systematic literature review and a research agenda". Industrial Marketing Management 73 (2018): 154-170. http://www.scopus.com/inward/record.url?eid=2-s2.0-85051697054&partnerID=MN8TOARS.
    10.1016/j.indmarman.2018.02.006
  11. Simões, C.; Sebastiani, R.. "The Nature of the Relationship between Corporate Identity and Corporate Sustainability: Evidence from the Retail Industry". Business Ethics Quarterly 27 3 (2017): 423-453. http://www.scopus.com/inward/record.url?eid=2-s2.0-85021847221&partnerID=MN8TOARS.
    10.1017/beq.2017.15
  12. Sarmento, Maria; Farhangmehr, Minoo; Simões, Cláudia. "Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter?". Journal of Convention & Event Tourism 16 4 (2015): 273-297. http://dx.doi.org/10.1080/15470148.2015.1043608.
    10.1080/15470148.2015.1043608
  13. Sarmento, M.; Simões, C.; Farhangmehr, M.. "Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes". Industrial Marketing Management 44 (2015): 131-141. http://www.scopus.com/inward/record.url?eid=2-s2.0-84921020452&partnerID=MN8TOARS.
    10.1016/j.indmarman.2014.10.010
  14. Sarmento, M.L.; Farhangmehr, M.; Simões, C.. "A relationship marketing perspective to trade fairs: Insights from participants". Journal of Business and Industrial Marketing 30 5 (2015): 584-593. http://www.scopus.com/inward/record.url?eid=2-s2.0-84930063428&partnerID=MN8TOARS.
    10.1108/JBIM-01-2013-0024
  15. Simões, C.; Singh, J.; Perin, M.G.. "Corporate brand expressions in business-to-business companies’ websites: Evidence from Brazil and India". Industrial Marketing Management 51 (2015): 59-68. http://www.scopus.com/inward/record.url?eid=2-s2.0-84930735329&partnerID=MN8TOARS.
    10.1016/j.indmarman.2015.05.017
  16. Dibb, S.; Simões, C.; Wensley, R.. "Establishing the scope of marketing practice: Insights from practitioners". European Journal of Marketing 48 1 (2014): 380-404. http://www.scopus.com/inward/record.url?eid=2-s2.0-84897384088&partnerID=MN8TOARS.
    10.1108/EJM-04-2011-0212
  17. Lages, C.R.; Simões, C.M.N.; Fisk, R.P.; Kunz, W.H.. "Knowledge dissemination in the global service marketing community". Managing Service Quality 23 4 (2013): 272-290. http://www.scopus.com/inward/record.url?eid=2-s2.0-84879328722&partnerID=MN8TOARS.
    10.1108/MSQ-03-2013-0048
  18. da Silveira, C.; Lages, C.; Simões, C.. "Reconceptualizing brand identity in a dynamic environment". Journal of Business Research 66 1 (2013): 28-36. http://www.scopus.com/inward/record.url?eid=2-s2.0-84870506850&partnerID=MN8TOARS.
    10.1016/j.jbusres.2011.07.020
  19. Simões, C.; Mason, K.J.. "Informing a new business-to-business relationship:: Corporate identity and the emergence of a relationship identity". European Journal of Marketing 46 5 (2012): 684-711. http://www.scopus.com/inward/record.url?eid=2-s2.0-84861311702&partnerID=MN8TOARS.
    10.1108/03090561211212476
  20. Perin, M.G.; Sampaio, C.H.; Simões, C.; de Pólvora, R.P.. "Modeling antecedents of student loyalty in higher education". Journal of Marketing for Higher Education 22 1 (2012): 101-116. http://www.scopus.com/inward/record.url?eid=2-s2.0-84866014355&partnerID=MN8TOARS.
    10.1080/08841241.2012.705797
  21. Sampaio, C.H.; Perin, M.G.; Simões, C.; Kleinowski, H.. "Students' trust, value and loyalty: Evidence from higher education in Brazil". Journal of Marketing for Higher Education 22 1 (2012): 83-100. http://www.scopus.com/inward/record.url?eid=2-s2.0-84866014587&partnerID=MN8TOARS.
    10.1080/08841241.2012.705796
  22. Sampaio, C.H.; Simões, C.; Perin, M.G.; Almeida, A.. "Marketing metrics: Insights from Brazilian managers". Industrial Marketing Management 40 1 (2011): 8-16. http://www.scopus.com/inward/record.url?eid=2-s2.0-79151474129&partnerID=MN8TOARS.
    10.1016/j.indmarman.2010.09.005
  23. Simões, C.; Soares, A.M.. "Applying to higher education: Information sources and choice factors". Studies in Higher Education 35 4 (2010): 371-389. http://www.scopus.com/inward/record.url?eid=2-s2.0-77953530950&partnerID=MN8TOARS.
    10.1080/03075070903096490
  24. Melewar, T.C.; Bassett, Kara; Simões, Cláudia. "The role of communication and visual identity in modern organisations". Corporate Communications: An International Journal 11 2 (2006): 138-147. http://dx.doi.org/10.1108/13563280610661679.
    10.1108/13563280610661679
  25. Simões, C.; Dibb, S.; Fisk, R.P.. "Managing corporate identity: An internal perspective". Journal of the Academy of Marketing Science 33 2 (2005): 153-168. http://www.scopus.com/inward/record.url?eid=2-s2.0-15844400147&partnerID=MN8TOARS.
    10.1177/0092070304268920
  26. Simões, Cláudia; Dibb, Sally. "Rethinking the brand concept: new brand orientation". Corporate Communications: An International Journal 6 4 (2001): 217-224. http://dx.doi.org/10.1108/13563280110409854.
    10.1108/13563280110409854
Manual
  1. Simões, Cláudia. Developing Brands. United Kingdom: Open University. 2013.
  2. Chernatony, Leslie; Harris, Fiona; Simões, Cláudia. The Strategic Process of Building and Sustaining Brands (update). Open University. 2007.
Report
  1. Rodrigues, Lúcia; Simões, Cláudia; Macedo, Isabel; Mourão, Paulo. 2021. Boas Práticas de Governo no Setor Fundacional - Relatório Final.
  2. Rodrigues, Lúcia; Simões, Cláudia; Macedo, Isabel; Mourão, Paulo. 2021. Boas Práticas de Governo no Setor Fundacional - Sumário.
  3. Silva, Joaquim; Araújo, Sílvia; Simões, Cláudia; Escadas, Marco; Campos, Júlia Maria Simões Dias Barata de Tovar Ayres de; Peixoto, L.; Tereso, Anabela Pereira; et al. 2018. Uso multidisciplinar de ¿Audience Response Systems¿ (ARS) na sala de aula para a promoção da inovação e desenvolvimento pedagógicos. http://hdl.handle.net/1822/73272.
  4. Simões, Cláudia; Pinho, José; Herédia, Manuel; Benesch, Paula. 2012. Internacionalização do Setor da Saúde Nacional nos Mercados de Angola, Brasil, E.U.A. e Alemanha – Relatório final.
  5. Simões, Cláudia; Pinho, José; Herédia, Manuel; Benesch, Paula. 2012. Internacionalização do Setor da Saúde Nacional - Mercados em Análise: Alemanha.
  6. Simões, Cláudia; Pinho, José; Herédia, Manuel; Benesch, Paula. 2012. Internacionalização do Setor da Saúde Nacional nos Mercados de Angola, Brasil, E.U.A. e Alemanha – Resumo.
  7. Simões, Cláudia; Pinho, José; Herédia, Manuel; Benesch, Paula. 2012. Internacionalização do Setor da Saúde Nacional – Mercados em Análise: Angola.
  8. Simões, Cláudia; Pinho, José; Herédia, Manuel; Benesch, Paula. 2012. Internacionalização do Setor da Saúde Nacional – Mercados em Análise: Brasil.
  9. Simões, Cláudia; Pinho, José; Herédia, Manuel; Benesch, Paula. 2012. Internacionalização do Setor da Saúde Nacional – Mercados em Análise: EUA.

Other

Other output
  1. A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago. O contexto de peregrinação incorpora uma forte componente turística, pelas motivações identificadas dos peregrinos que tendem a ser mais espirituais e de caráter experiencial. O turismo de peregrinos, de que os Caminhos de Santiago são um exemplo, é por isso enquadrado nas atividades de marketing turístico, considerando tanto os efeitos económicos da existência dessas rotas de peregrinação, como a. 2017. Sousa, Bruno; Casais, Beatriz; Malheiro, Alexandra; Simões, Cláudia. http://hdl.handle.net/11110/1634.
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2023 Soft skills development for students Learning journeys - Keynote - 2023 Eduniversal World Convention Eduniversal World Convention
Eduniversal (Fiji)
2022 Insights into Customer Experience: Smooth versus Sticky Journeys - Keynote - II International Workshop on Current Trends in Customer Experience in the Retail and Services Industries II International Workshop on Current Trends in Customer Experience in the Retail and Services Industries
University of Zaragoza (Spain)
2022 Insights into Customer Experience: Smooth versus Sticky Journeys (Keynote) 1st Service Research Doctoral Workshop
University of Porto (Portugal)

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2022 - 2024 A Jornada Sustentável do Consumidor: O Papel da Confiança na Intenção de Compra de Alimentos Biológicos
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2020 - 2024 Customer Experience in a Healthcare Co-creation Setting: Insights from Providers and Patients in Ghana
Supervisor
 Marketing & Strategy (PhD)
Universidade do Minho, Portugal
2022 - 2023 Marketing Plan for EEG
Supervisor
 Gestão e Negócios (Master)
Universidade do Minho, Portugal
2022 - 2023 Quando Influencers usam marcas de luxo: o efeito na intenção de compra dos consumidores
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2021 - 2023 Implicações da implementação do Comércio Eletrónico na empresa COTEQ, S.A.
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2019 - 2023 The Symbolic Consumption of Cosmetic Surgery: Exploring the Sociocultural Context and the Dynamics of Self-concept
Supervisor
 Marketing & Strategy (PhD)
Universidade do Minho, Portugal
2019 - 2023 The Customer Journey: The Ongoing Cycle of Customer Experience, Value Co-creation and Customer Engagement
Supervisor
 Business Administration (PhD)
Universidade do Minho, Portugal
2019 - 2023 The role of Social Media Marketing Activities on Customer Engagement and its influence on customer’s purchase Intention and price premium: An empirical study in the luxury fashion market
Supervisor
 Business Administration (PhD)
Universidade do Minho, Portugal
2019 - 2023 Brand democratization and customer brand engagement: Understanding the costumer-brand power distance.
Supervisor
 Marketing & Strategy (PhD)
Universidade do Minho, Portugal
2021 - 2022 Brazil’s Online Politics: Media Effects on Millennial’s Voting Intention and Political Involvement
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2021 - 2022 Marketing de influência e o setor turístico: uma abordagem ao estudo da relação entre alojamentos nacionais e influenciadores internacionais em contexto digital
Co-supervisor
 Negócios Internacionais (Master)
Universidade do Minho, Portugal
2021 - 2022 Conteúdo Digital para Instituições de Ensino Superior: o caso da Escola de Economia e Gestão da Universidade do Minho
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2021 - 2022 O Papel da Comunicação e do Marketing dos Governos Locais no Combate à Pandemia: O Caso do Concelho de Vila Pouca de Aguiar
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2021 - 2022 Plano de Marketing Digital - caso da empresa "Lameirinho"
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2021 - 2022 O Papel da Comunicação e do Marketing dos Governos Locais no Combate à Pandemia: O Caso do Concelho de Vila Pouca de Aguiar
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2021 - 2022 Plano de Marketing Digital - caso da empresa "Lameirinho"
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2021 - 2022 O Papel da Comunicação e do Marketing dos Governos Locais no Combate à Pandemia: O Caso do Concelho de Vila Pouca de Aguiar
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2021 - 2022 Plano de Marketing Digital - caso da empresa "Lameirinho"
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2021 - 2022 Impacto da Diferença na Compra de marcas de vestuário no Offline ou Online no comportamento do consumidor
Supervisor
 Gestão de Unidades de Saúde (Master)
Universidade do Minho, Portugal
2021 - 2022 A comunicação digital de um projeto: o caso De Mãe para Mãe
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2021 - 2022 O employer branding: A importância dos valores do trabalho na atração e retenção de trabalhadores jovens na área das tecnologias de informação por parte da Bosch Car Multimédia Portugal, S.A.
Co-supervisor
 Gestão de Recursos Humanos (Master)
Universidade do Minho, Portugal
2020 - 2021 A influência do líder desportivo de um clube de futebol nos resultados comportamentais e atitudinais dos seus adeptos: a perceção dos adeptos de futebol
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2020 - 2021 Sustentabilidade ambiental e os antecedentes da intenção comportamental dos consumidores: uma abordagem aos hotéis ecológicos em Portugal
Co-supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2019 - 2021 Compreender o comportamento de compra durante o processo de aquisição de um imóvel entre os consumidores das gerações X e Y tendo como referência o customer journey
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2019 - 2021 Value co-creation on Information Technology Outsourcing Business-to-Business partnerships
Supervisor
 Gestão e Negócios (Master)
Universidade do Minho, Portugal
2020/09/01 - 2020/12/10 Post-Doc
Supervisor
 Marketing & Strategy (Specialization course)
Universidade do Minho, Portugal
2019 - 2020 Hábitos de compra e digitalização dos negócios em B2B: a experiência da Geração X
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2019 - 2020 O marketing digital na ótica da gestão e do cliente: o caso da marca Vieira
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2017 - 2020 Strategic assessment of product policy in marketing of e-commerce companies
Supervisor
 Management Science (PhD)
Universidade do Minho, Portugal
2014 - 2020 Corporate social responsability and value co-creation: exploring dynamic interactions between firms and employees
Co-supervisor
 Marketing & Strategy (PhD)
Universidade do Minho, Portugal
2018 - 2019 Impacto das tecnologias na experiência de retalho do consumidor Millennial: perceções sobre a utilização de caixas de pagamento automático e aplicações móveis
Supervisor
 Marketing & Strategy (Master)
Universidade do Minho, Portugal
2018 - 2019 Estabelecimento de parcerias e de sourcing junto de parceiros em mercados emergentes: Estudo exploratório no Sector Têxtil
Supervisor
 Management Studies (Master)
Universidade do Minho, Portugal
2018 - 2019 As plataformas de luxo que atuam online e a forma como criam engagement com os seus consumidores
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2018 - 2019 A Responsabilidade Social Corporativa no campo do Marketing Desportivo: estudo aplicado ao S.C. Braga
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2018 - 2019 Oferta de destinos de férias: pacotes à medida vs pacotes standardizados
Supervisor
 Estudos de Gestão (Master)
Universidade do Minho, Portugal
2018 - 2019 A teoria do attachment em contextos de marketing público e social: estudo do programa “Portugal Sou Eu"
Co-supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2018 - 2019 A responsabilidade social corporativa e o marketing de relacionamentos: uma abordagem à Delta Cafés”
Co-supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2018 - 2019 O brand attachment e as marcas de comércio online: uma abordagem aos consumidores
Co-supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2018 - 2019 (In)consistências na Identidade de uma Marca Corporativa - O Caso de um Grupo de Lojas de Retalho
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2018 - 2019 Utilização de diferentes canais digitais e a sua articulação com a marca corporativa: as perceções dos consumidores
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2017 - 2019 Percepções da marca de um local: estudo de caso Salvador da Bahia
Supervisor
 Marketing & Strategy (Master)
Universidade do Minho, Portugal
2018/09/03 - 2018/11/28 Estágio Científico Avançado
Supervisor
 Marketing & Strategy (Specialization course)
Universidade do Minho, Portugal
2017 - 2018 O papel das ações de comunicação nas organizações sem fins lucrativos: a perceção das vítimas de Violência Doméstica
Supervisor
 Marketing & Strategy (Master)
Universidade do Minho, Portugal
2014 - 2017 A multidisciplinary study of antecedents to voluntary knowledge contribution within online forums
Co-supervisor
 Marketing (PhD)
Open University - United Kingdom, United Kingdom
2015 - 2016 A influência da cocriação de valor nos serviços hoteleiros: ótica da organização
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2013 - 2016 Insights into Brand Identity Management in a Context of Value Co-Creation: A Longitudinal Case Study from Post-Graduate Higher Education
Co-supervisor
 Marketing (PhD)
Open University - United Kingdom, United Kingdom
2007 - 2015 A influência da avaliação da comunicação da marca na formação da reputação corporativa. A visão dos clientes empresariais
Co-supervisor
 Management (Marketing) (PhD)
ISCTE Business School, Portugal
2013 - 2014 Estudo exploratório do turismo médico-cirúrgico em Portugal : análise da procura e da oferta
Supervisor
 Gestão de Unidades de Saúde (Master)
Universidade do Minho, Portugal
2013 - 2014 O marketing interno como reforço da identidade corporativa
Supervisor
 Marketing e Estratégia (Master)
Universidade do Minho, Portugal
2011 - 2014 The impact of place attachment and emotions on satisfaction and loyalty in cross-border tourist regions: a niche marketing perspective applied to the Euroregion North of Portugal and Galicia
Supervisor
 Marketing & Strategy (PhD)
Universidade do Minho, Portugal
2011 - 2014 Práticas de co-criação de valor no consumo de uma oferta tangível suportada por recursos intangíveis: A perspetiva do cliente
Supervisor
 Marketing & Strategy (PhD)
Universidade do Minho, Portugal
2007 - 2011 Socialization Episodes in a Trade Fair Context and long-term relationships: the mediator role of relationship quality
Co-supervisor
 Marketing & Strategy (PhD)
Universidade do Minho, Portugal

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2019/10/24 - 2019/10/25 The 8th International Conference on Social Responsibility, Ethics, and Sustainable Business emphasises academic and practical relevance contributing to the debate in addressing contemporary challenges in social responsibility, ethics, and sustainable business. Its interdisciplinary nature, brings together praticipants from diverse backgrounds, such as, engineering, finance, HR, marketing, and beyond. Co-chairs: C. Simões, Portugal; Alin Stancu, Romania; G. Grigore, UK. (2019/10/24 - 2019/10/25)
Conference (Co-organisor)
 Universidade do Minho Escola de Economia e Gestão, Portugal
2019/10/03 - 2019/10/04 3rd Brand Meaning Network Workshop: advances the understanding of branding within complex ecosystems of actors and institutions. Co-chairs: C. da Silveira (Nova SBE), C. Simões (University of Minho) and R. Gyrd-Jones (Copenhagen Business School). (2019/10/03 - 2019/10/03)
Workshop (Co-organisor)
 Universidade Nova de Lisboa NOVA SBE Venture Lab, Portugal

Journal scientific committee

Journal title (ISSN) Publisher
2023 - Current International Journal of Consumer Studies (Associate Editor) (1470-6423) John Wiley & Sons Ltd
2019 - Current European Journal of Marketing (Associate Editor) (0309-0566) Emerald (MCB UP )
2018 - Current Journal of Marketing Communications
2018 - Current Journal of Services Marketing (0887-6045) Emerald (MCB UP )
Distinctions

Award

2020 2020 Shelby D. Hunt/Harold H. Maynard Award (American Marketing Foundation) - Recognizes the Journal of Marketing article that makes the most significant contribution to marketing theory and thought within the calendar year
American Marketing Association, United States
2012 Highly Commended Award - AMA International Service Research Conference
American Marketing Association, United States
2011 Best paper in Track: B2B Marketing – Academy of Marketing Conference
Academy of Marketing, United Kingdom