???global.info.a_carregar???
Identification

Personal identification

Full name
Cherouk Amr Abdelhakim Yassin

Citation names

  • Yassin, Cherouk

Author identifiers

Ciência ID
641D-5C35-FE5C
ORCID iD
0000-0002-5507-1741

Telephones

Mobile phone
  • (+351) 910732926 (Professional)

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management
  • Social Sciences - Economics and Business

Languages

Language Speaking Reading Writing Listening Peer-review
English Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
Arab (Mother tongue)
Portuguese Intermediate (B1) Intermediate (B1) Intermediate (B1) Intermediate (B1) Intermediate (B1)
French Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2)
Education
Degree Classification
2023
Concluded
Associate Professor (Postgraduate Certificate)
Major in Marketing
Arab Academy for Science Technology and Maritime Transport - Cairo Campus, Egypt
Excellent
2016/09/01 - 2019/09/06
Concluded
Phd (Doutoramento)
Major in Marketing
Universidade do Minho, Portugal
2019/09/06
Concluded
Ciências Empresariais (Doutoramento)
Major in Marketing
Universidade do Minho, Portugal
"Understanding impulse buying behavior - The role of promotions, emotions, and cognitive dissonance" (THESIS/DISSERTATION)
2013 - 2015
Concluded
Master of Business Adminstration (Master)
Major in Marketing
Arab Academy for Science Technology and Maritime Transport, Egypt
"Understanding Impulse buying behaviour " (THESIS/DISSERTATION)
Excellent
2007 - 2012
Concluded
Bachelor of Business Administration (Bachelor)
Major in Marketing
Arab Academy for Science Technology and Maritime Transport, Egypt
GPA 3.999 Excellent
Affiliation

Science

Category
Host institution
Employer
2024/12/13 - Current Researcher (Research) Fundação Minerva, Portugal
Universidade Lusíada de Lisboa Centro de Investigação em Organizações Mercados e Gestão Industrial, Portugal
2016 - 2019 Researcher (Research) Universidade do Minho, Portugal

Teaching in Higher Education

Category
Host institution
Employer
2024 - Current Associate Professor (University Teacher) Universidade Lusíada de Lisboa Centro de Investigação em Organizações Mercados e Gestão Industrial, Portugal
2023/10 - Current Associate Professor (University Teacher) Arab Academy for Science Technology and Maritime Transport, Egypt
2019/10 - 2023/10 Assistant Professor (University Teacher) Arab Academy for Science Technology and Maritime Transport, Egypt
2013 - 2019 Lecturer (University Teacher) Arab Academy for Science Technology & Maritime Transport College of Management and Technology Dokki, Egypt

Positions / Appointments

Category
Host institution
Employer
2022/06 - 2024/10 Organic Unit President Arab Academy for Science Technology and Maritime Transport - Cairo Campus, Egypt
Arab Academy for Science Technology & Maritime Transport College of Management and Technology Dokki, Egypt
Outputs

Publications

Book chapter
  1. Cherouk Amr Yassin. "Understanding the Role of University Social Responsibility in Destination Marketing". 2023.
    10.1007/978-3-031-29020-6_13
Journal article
  1. Cherouk Amr Yassin; Ana Maria Soares. "Understanding impulse buying: a two-faceted tale". Journal of Consumer Marketing (2023): http://dx.doi.org/10.1108/jcm-09-2020-4116.
    10.1108/jcm-09-2020-4116
  2. Yassin Cherouk Amr; Rawas Ahmed El. "The Influence of Ducoffe’s Advertising Value Model on Health Care Service Quality Perception". International Journal of Management Technology 9 2 (2022): 34-46. https://doi.org/10.37745%2Fijmt.2013%2Fvol9n23446.
    10.37745/ijmt.2013/vol9n23446
  3. Cherouk Amr Yassin. "Only memories are captured, and only footprints are left. Understanding the perception of eco-friendly hotel and tourist buying behavior". Marketing Science & Inspirations 17 4 (2022): 23-38. https://doi.org/10.46286%2Fmsi.2022.17.4.3.
    10.46286/msi.2022.17.4.3
  4. Cherouk Amr Yassin. "Please leave me alone! Understanding the Effect of Excessive Cold Calling on Pushing the Prospects Away: The Case of Real Estate Development Market". International Journal of Social Science and Human Research 5 9 (2022): http://dx.doi.org/10.47191/ijsshr/v5-i9-17.
    10.47191/ijsshr/v5-i9-17
  5. Cherouk Amr Yassin. "Understanding Consumer Digital Consumption Behaviour in the Edge of Social Media Platforms". Open Journal of Social Sciences 09 10 (2021): 394-416. http://dx.doi.org/10.4236/jss.2021.910028.
    10.4236/jss.2021.910028
  6. Cherouk Amr Yassin; Ana Maria Soares. "Buy now before it expires: a study of expiration date-based pricing". International Journal of Retail & Distribution Management ahead-of-p ahead-of-p (2020): https://doi.org/10.1108/IJRDM-10-2019-0328.
    10.1108/IJRDM-10-2019-0328
Thesis / Dissertation
  1. Yassin, Cherouk Amr Abdel Hakim. "Understanding impulse buying behaviour: the role of promotions, emotions and cognitive dissonance". PhD, 2019. http://hdl.handle.net/1822/66883.
Activities

Supervision

Thesis Title
Role
Degree Subject (Type)
Institution / Organization
2022 - 2024 Impact of the project manager's principal roles on the success of sustainable projects at design stage
Supervisor
Master of Engineering Management (Master)
Arab Academy for Science Technology and Maritime Transport, Egypt
2022 - 2024 Understanding the impact of economic changes on pricing strategies in the real estate industry
Supervisor
Master of Engineering Management (Master)
Arab Academy for Science Technology and Maritime Transport, Egypt
2022 - 2024 Evolving construction: Navigating the human-eccentric and techno-eccentric paradigm in the implementation of the construction 4.0
Supervisor
Master of Engineering MAnagement (Master)
Arab Academy for Science Technology and Maritime Transport, Egypt
2022 - 2024 Establish and implement IMS through integration of ISO 9001 and ISO 45001 at an Egyptian home appliance industry
Supervisor
Master of Engineering Management (Master)
Arab Academy for Science Technology and Maritime Transport, Egypt
2022 - 2024 Using sustainable material in the construction of buildings
Supervisor
Master of Engineering Management (Master)
Arab Academy for Science Technology and Maritime Transport, Egypt
2022 - 2024 Understanding the BIM implementation in bridging the gap between workforce and work field requirements
Supervisor
Master of Engineering Management (Master)
Arab Academy for Science Technology and Maritime Transport, Egypt
2022/01 - 2023/04 Impact of Green Human Resource Management Practices On Improving the Performance of the Organization
Supervisor
Master of Engeneering Management (Master)
Arab Academy for Science Technology and Maritime Transport, Egypt
2022 - 2023 The Cost of Poor Quality in the Construction Filed
Supervisor
Master of Engeneering Management (Master)
Arab Academy for Science Technology and Maritime Transport, Egypt
2022 - 2023 Business Management for Architectural engineering and consultation firms
Supervisor
Master of Engineering Management (Master)
Arab Academy for Science Technology and Maritime Transport, Egypt
2021 - 2022 Causes of High Employee Turnover & How to Prevent/Reduce it In Small and Medium Construction Firms
Supervisor
Master of Engeneering Management (Master)
Arab Academy for Science Technology and Maritime Transport, Egypt
2020/06 - 2022 Risks Associated With Management of Engineering Projects
Supervisor
Master of Engeneering Management (Master)
Arab Academy for Science Technology and Maritime Transport, Egypt

Jury of academic degree

Topic
Role
Candidate name (Type of degree)
Institution / Organization
2022/04/03 The Organizational Culture at General Electric International Conglomerate
Supervisor
Hossam Eldin (Master)
2022 The Importance of Understanding Time Management during covid19 crisis
Supervisor
Nour Ali (Master)
Arab Academy for Science Technology and Maritime Transport, Egypt
Distinctions

Award

2022 Co-founder College of Management Smart village Campus
Arab Academy for Science Technology and Maritime Transport, Egypt

Title

2023 Associate Professor
Arab Academy for Science Technology and Maritime Transport, Egypt