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Dr. Fábio Shimabukuro Sandes is a distinguished Assistant Professor and Researcher at ESDES Business School - Université Catholique de Lyon (UCLy). His academic journey includes a Ph.D. and M.Sc. in Marketing from Fundação Getulio Vargas, EAESP, Brazil, complemented by two decades of executive leadership in multinational corporations like The LYCRA® Company and Vicunha Textiles. An esteemed scholar, Dr. Sandes has presented his work at leading international conferences and published in prominent peer-reviewed journals. His research, which deftly integrates qualitative and quantitative methodologies, focuses on online consumer behavior, social media, digital influencers, and sustainable consumption. Bridging academia and industry, Dr. Sandes leverages his profound insights into Marketing and the fashion sector to explore the nuanced intersections of consumer behavior and strategic innovation.
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Identification

Personal identification

Full name
FÁBIO SHIMABUKURO SANDES

Citation names

  • Sandes, Fabio

Author identifiers

Ciência ID
701D-288C-B436
ORCID iD
0000-0002-2349-7123
Google Scholar ID
https://scholar.google.com/citations?user=SXlWnMEAAAAJ&hl=pt-PT&oi=ao

Email addresses

  • fabio.sandes@ulusofona.pt (Professional)

Telephones

Mobile phone
  • 937156659 (Personal)

Addresses

  • Rua Campo Grande, 376, 1749-024, Lisboa, Lisboa, Portugal (Professional)
  • Rua Augusto José Vieira, 20 apt 2E, 1170-034, Lisboa, Lisboa, Portugal (Personal)

Websites

Knowledge fields

  • Social Sciences - Media and Communications
  • Social Sciences - Economics and Business

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
Spanish; Castilian Intermediate (B1) Upper intermediate (B2) Intermediate (B1) Intermediate (B1) Intermediate (B1)
French Beginner (A1) Intermediate (B1) Beginner (A1) Elementary (A2) Beginner (A1)
Education
Degree Classification
2016/02/01 - 2020/03/03
Concluded
 Administração de Empresas (Doctor)
Major in Marketing
Fundação Getúlio Vargas Escola de Administração de Empresas de São Paulo, Brazil
"Consumer online browsing: conceptual definition, theoretical and managerial implications" (THESIS/DISSERTATION)
2008/02/01 - 2010/02/22
Concluded
 Administração de Empresas (Master)
Major in Marketing
Fundação Getúlio Vargas Escola de Administração de Empresas de São Paulo, Brazil
"Um estudo empírico sobre o uso do boca a boca gerado na internet como comunicação com o cliente" (THESIS/DISSERTATION)
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2024/09/01 - Current Assistant Professor (University Teacher) Université Catholique de Lyon ESDES Business School, France
Université Catholique de Lyon ESDES Business School, France
2023/03/01 - Current Invited Associate Professor (University Teacher) Instituto Politécnico de Setúbal, Portugal
Instituto Politécnico de Setúbal Escola Superior de Ciências Empresariais, Portugal
2020/10/19 - 2024/09/15 Assistant Professor (University Teacher) Universidade Lusófona, Portugal

Others

Category
Host institution 		Employer
2020/11/10 - Current Investigador Universidade Lusófona de Humanidades e Tecnologias Centro de Investigação em Comunicação Aplicada Cultura e Novas Tecnologias, Portugal
2016/03/01 - 2023/07/01 Coordenação Acadêmica de Pós Graduação Lato Sensu Faculdade Santa Marcelina, Brazil
2016/03/01 - 2022/07/01 Consultor de Marketing de Moda ITM Têxtil, Brazil
2013/08/01 - 2015/09/01 Gerente de Produto LYCRA® Brand, Brazil
2002/09/02 - 2013/08/01 Marketing Estratégico Vicunha Têxtil, Brazil
Outputs

Publications

Book chapter
  1. Paulo Duarte Silveira; Fábio Sandes; Duarte Xara-Brasil. "The Impact of YouTube and TikTok Influencers in the Customer Journey: An Empirical Comparative Study Among Generation Z Users". 2023.
    10.1007/978-981-19-9099-1_26
  2. Fabio Shimabukuro Sandes. "Activist Brands". In Exploring the Boundaries of Controversy. 2023.
    10.4018/978-1-6684-8984-0.ch008
  3. Rita Pinto da Luz; Sandes, Fabio. "O impacto do Marketing emocional no comportamento do consumidor: uma perspetiva da COVID-19". In Audiovisual e Indústrias Criativas: Presente e Futuro, 911-925. Madrid, Spain: McGraw Hill, 2021.
    Published
  4. Gabriela Fasanella; Eliane Brito; Sandes, Fabio. "O Mito Utilizado como Instrumento de Influência e Persuasão nas Mídias Sociais". In Audiovisual e Indústrias Criativas Volume 1, 837-847. Spain: McGraw Hill, 2021.
    Published
Conference abstract
  1. Sandes, Fabio. "The motivations, barriers, and the role of brands in second-hand product consumption..". Paper presented in 50th EMAC European Marketing Academic Conference, 2021, Madrid, 2021.
    Published
  2. Sandes, Fabio; Yuliya Komarova Loureiro; Botelho, Delane. "Towards a Better Understanding of Consumer Online Browsing (COB)". Paper presented in 48th NA Association for Consumer Research Conference, Paris, 2020.
  3. Sandes, Fabio; Yuliya Komarova Loureiro; Botelho, Delane. Corresponding author: Sandes, Fabio. "We Need to talk about Consumer Online Browsing". Paper presented in 49th European Marketing Academic Conference, 2020.
  4. Sandes, Fabio. Corresponding author: Sandes, Fabio. "New Product Development in the Apparel Industry". Paper presented in 48th European Marketing Academic Conference EMAC, 2019.
  5. Sandes, Fabio; Leandro, Julio; Boaventura, Patricia; Ferreira Jr, Adelson. Corresponding author: Sandes, Fabio. "I don´t own a car anymore: the case of car disposition and changes in consumers´ identities". Paper presented in XLII Encontro Nacional da ANPAD - ENANPAD, 2018.
Conference paper
  1. Silveira, Paulo Duarte; Sandes, Fabio; Xara-Brasil, Duarte. Corresponding author: Silveira, Paulo Duarte. "The Impact of YouTube and TikTok Influencers in the Customer Journey: An Empirical Comparative Study Among Generation Z Users". Paper presented in ICMARKTECH International Conference of Marketing and Technology, 2022.
  2. Pires, A.C.; Sandes, Fabio; Silva, Susana Costa. Corresponding author: Sandes, Fabio. "A Management Perspective on Brand Activism". Paper presented in XLIV Encontro Nacional da Anpad - ENANPAD, São Paulo, 2022.
  3. Sandes, Fabio. Corresponding author: Sandes, Fabio. "What could make second-hand products more attractive for consumers?". Paper presented in Academy of Marketing Conference, Huddersfield, 2022.
  4. Susana C. Silva; Paulo Duarte. "AN EXPLORATORY STUDY OF HOW THE STORY BEHIND A PRELOVED LUXURY ITEM CREATES VALUE". Paper presented in WCCT 2021: World Culture Conference Theory, Aveiro, 2021.
    Published
  5. Sandes, Fabio; Yuliya Komarova Loureiro; Botelho, Delane. Corresponding author: Sandes, Fabio. "Consumer Online Browsing, distinctive consumer behavior in Marketing literature". Paper presented in AMA - American Marketing Association - Summer Conference 2020, Chicago, 2020.
  6. Sandes, Fabio. Corresponding author: Sandes, Fabio. "Compulsive Consumption in the Consumer Journey: Synthesis and a Research Agenda". Paper presented in AMA - American Marketing Association - Summer Conference 2019, 2019.
  7. Sandes, Fabio. "EXPLORING THE MOTIVATIONS AND BARRIERS FOR SECOND HAND PRODUCT CONSUMPTION". Paris, 2019.
    10.15444/gfmc2019.02.08.05
  8. Pedro, Yael; Sandes, Fabio. "SIMILARITIES AND DIFFERENCES OF CONSUMER’S PRODUCT APPRAISAL OF SWIMWEAR BETWEEN BRAZIL AND ISRAEL". Paper presented in 2018 Global Fashion Marketing Conference at Tokyo, Tokyo, 2018.
    Published • 10.15444/gmc2018.14.01.02
Journal article
  1. Susana C Silva; Fabio Shimabukuro Sandes; Ana Sofia Pires. "Secondhand savvy: examining the influence of prior experience on motivators and barriers in parents' choice of children's secondhand products". Journal of Fashion Marketing and Management: An International Journal (2024): https://doi.org/10.1108/JFMM-07-2023-0174.
    10.1108/JFMM-07-2023-0174
  2. Fabio Shimabukuro Sandes. "How brand involvement influences consumer reactions to controversial and noncontroversial issues". Journal of Textile Engineering & Fashion Technology (2024): https://doi.org/10.15406/jteft.2024.10.00389.
    10.15406/jteft.2024.10.00389
  3. Silveira, Paulo D.; Fabio S Sandes; Duarte Xara-Brasil; Karla Menezes. "Brands’ Green Activism: An Empirical Comparison between Posts of Digital Influencers and Brands". Sustainability (2024): https://www.mdpi.com/2071-1050/16/16/6863.
    10.3390/su16166863
  4. Gabriela Fasanella; Fabio S Sandes; Eliane Brito. "Aliar-se a influenciadores ou a celebridades?". GV-EXECUTIVO 22 2 (2023): https://doi.org/10.12660/gvexec.v22n2.2023.89198.
    10.12660/gvexec.v22n2.2023.89198
  5. Paula Lopes; Rosa Rodrigues; Fabio Sandes; Rui Estrela. "The Moderating Role of Social Media Advertising in Customers' Purchase Intention". European Conference on Social Media (2023): https://doi.org/10.34190/ecsm.10.1.1205.
    10.34190/ecsm.10.1.1205
  6. Fábio Shimabukuro Sandes. "How fashion brands can use concepts from Postmodernism theory to plan, create, produce, and post images on their social media channels". Journal of Textile Engineering & Fashion Technology (2023): https://doi.org/10.15406/jteft.2023.09.00331.
    10.15406/jteft.2023.09.00331
  7. Carolina Almeida e Souza; Susana Costa e Silva; Fabio Shimabukuro Sandes. "Combinar marketing de experiência com marketing de influência pode conduzir a um aumento do brand awareness digital?". Internext (2022): https://doi.org/10.18568/internext.v17i3.671.
    10.18568/internext.v17i3.671
  8. Yael Pedro; Fábio Shimabukuro Sandes. "Similarities and differences in consumers' choices of swimwear between Brazil and Israel". Journal of Textile Engineering & Fashion Technology (2022): https://doi.org/10.15406/jteft.2022.08.00308.
    10.15406/jteft.2022.08.00308
  9. Susana C. Silva; Paulo Duarte; Fabio S. Sandes; Catarina Andreia Almeida. "The hunt for treasures, bargains and individuality in pre-loved luxury". International Journal of Retail & Distribution Management (2022): https://doi.org/10.1108/IJRDM-10-2021-0466.
    10.1108/IJRDM-10-2021-0466
  10. Nasir Ahmad; Susana C. Silva; Paulo Duarte; Fabio S. Sandes. "What Factors Determine the Purchase Intention of H. alal ¯ Products by Porto-Muslim Consumers?". Journal of Islamic Business and Management (JIBM) (2021): https://doi.org/10.26501/jibm/2021.1101-012.
    10.26501/jibm/2021.1101-012
  11. Sandes, Fabio. "INTERACTIVE VALUE FORMATION: TYPES OF CROWDFUNDING AND EXCHANGED RESOURCES’ CHARACTERISTICS". Revista Administração em Diálogo - RAD (2019): http://dx.doi.org/10.23925/2178-0080.2019v21i3.40258.
    10.23925/2178-0080.2019v21i3.40258
  12. Fabio Shimabukuro Sandes; Julio Leandro; Patricia Boaventura; Adelson Ferreira Silva Junior. "I do not own a car any more: An analysis of possessions’ disposal and changes in consumers’ identities". International Journal of Consumer Studies (2019): https://doi.org/10.1111/ijcs.12524.
    10.1111/ijcs.12524
  13. Sandes, Fabio. "THE PARTICULARITIES OF NEW PRODUCT DEVELOPMENT IN THE TEXTILE INDUSTRY". Global Fashion Management Conference (2017): http://dx.doi.org/10.15444/gfmc2017.01.05.01.
    10.15444/gfmc2017.01.05.01
  14. Sandes, F.S.; Urdan, A.T.. "Electronic Word-of-Mouth Impacts on Consumer Behavior: Exploratory and Experimental Studies". Journal of International Consumer Marketing 25 3 (2013): 181-197. http://www.scopus.com/inward/record.url?eid=2-s2.0-84877254807&partnerID=MN8TOARS.
    10.1080/08961530.2013.780850
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2023/11/09 ATIVISMO DE MARCA: UMA REVISÃO SISTEMÁTICA DE LITERATURA XXIV Semead Seminários em Administração
Universidade de São Paulo (São Paulo, Brazil)
2023/08/05 Investigating how consumers perceive content produced by digital influencers when the message evokes a sense of meritocracy and gender is congruent with the influencer AMA - American Marketing Association - Summer Conference 2023
American Marketing Association (San Francisco, United States)
2023/08/04 How we get there matters. An analysis of different pathways that lead celebrities and digital influencers to fame. AMA - American Marketing Association - Summer Conference 2023
American Marketing Association (San Franscisco, United States)
2023/07/19 Magazine as a strategic communication tool in the Fashion Industry Future of Magazine Conference
Universidade Lusófona (Lisboa, Portugal)
2023/06/29 The Impact of Brand Presence on Consumer Perceptions of Controversial and Noncontroversial Topics ICIEMC International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour
Universidade de Aveiro (Aveiro, Portugal)
2023/05/29 An exploratory study of the impact of gender congruence, self-esteem, and type of message in consumers' perception of content produced by digital influencers EMAC European Marketing Academic Conference, 2023.
SDU South Denmark University (Odense, Denmark)
2023/02/06 Parents´Motivation and Barriers to Buy Secondhand Products for Their Children Winter AMA Conference 2023
AMA - American Marketing Association (Nashville, United States)
2022/12/02 The Impact of YouTube and Tiktok Influencers in the Consumer Journey: An Empirical Comparative Study Among Generation Z Users ICMARKTECH International Conference of Marketing and Technology
University of Santiago de Compostela (Santiago de Compostela, Spain)
2022/11/04 What would incentive and discourage parents from buying secondhand products for their kids? Fashion Lusofona Fashion & Sustainability Conference
CICANT (Sintra, Portugal)
2022/10/24 A perceção dos jovens portugueses sobre a influência dos influenciadores digitais brasileiros em suas rotinas, um estudo exploratório. XIV Congresso Internacional da Lusocomm
Lusocomm (Porto, Portugal)
2022/09/21 A Management Perspective on Brand Activism ENANPAD Encontro Nacional de Pós Graduação em Administração
ANPAD Associação Nacional de Pós Graduação e Pesquisa em Administração (São Paulo, Brazil)
2022/08/31 What could make secondhand products more attractive for consumers? British Academy of Management Conference
British Academy of Management (Manchester, United Kingdom)
2022/07/06 Exploring The Conditions in Which Brands Should Stand For Their Values¿, Academy of Marketing Conference
University of Huddersfield (Huddersfield, United Kingdom)
2021/11/10 Celebridades e Influentes: Diferenças e Similaridades XXIV Semead Seminários em Administração
Universidade de São Paulo (São Paulo, Brazil)
2021/09/30 An Exploratory Study of How The Story Behind a PreLoved Luxury Item Creates Value WCCT Workshop In Consumer Culture Theory
Universidade de Aveiro (Aveiro, Portugal)
2021/08/08 The role of brands in second-hand product consumption. AMA - American Marketing Association - Summer Conference 2021
American Marketing Association (United States)
2021/08/06 Chair for the session "Sustainability and Triple Bottom Line Performance AMA - American Marketing Association - Summer Conference 2021
AMA - American Marketing Association (Chicago, United States)
2021/06/25 O impacto do Marketing emocional no comportamento do consumidor: uma perspetiva da COVID-19. Congresso Internacional de Investigadores de Audiovisual CIIA
Universidade Lusófona (Lisboa, Portugal)
2021/06/25 O Mito Utilizado como Instrumento de Influência e Persuasão nas Mídias Sociais Congresso Internacional de Investigadores de Audiovisual CIIA
Universidade Lusófona (Lisboa, Portugal)
2021/06/11 Estratégias e modelos de negócio na indústria da moda em momentos de incerteza. 2o. UFG Fashion Business
Universidade Federal de Goiás - UFG (Goiania, Brazil)
2021/05/28 A closer look at menswear market in Brasil, Fashion Marketing in Emerging Countries Fashion Business School Research Seminar
London College of Fashion (Londres, United Kingdom)
2021/05/26 The motivations, barriers, and the role of brands in second-hand product consumption.. 50th EMAC European Marketing Academic Conference, 2021
ESIC Business and Marketing School (Madrid, Spain)
2021/05/25 The motivations, barriers, and the role of brands in second-hand product consumption 50th EMAC European Marketing Academic Conference, 2021
ESIC (Madrid, Spain)
2021/05/21 Theorization by Early Career Researchers IV Encontro Cultura e Consumo Brasil
COPPEAD Rio de Janeiro (Rio de Janeiro, Brazil)
2020/10/14 Consumer Online Browsing, discussing the hedonic aspects of online browsing in consumer behavior XLIV Encontro Nacional da Anpad - ENANPAD
ANPAD Associação Nacional de Pós Graduação e Pesquisa em Administração (São Paulo)
2020/10/06 Sustainability as a Runner-up in second-hand product buying behavior XIV Congresso Latino Americano de Varejo - CLAV
EAESP Fundação Getulio Vargas (São Paulo, Brazil)
2020/10/06 Journey of a Shopaholic, discussions about compulsiveness during the consumer journey XIV Congresso Latino Americano de Varejo - CLAV Consórcio Doutoral
EAESP Fundação Getulio Vargas (São Paulo, Brazil)
2020/10/03 Towards a Better Understanding of Consumer Online Browsing (COB) 48th NA Association for Consumer Research Conference
ACR - Association for Consumer Research (Paris, France)
2020/08/21 Consumer Online Browsing, distinctive behavior in Marketing literature AMA - American Marketing Association - Summer Conference 2020
AMA - American Marketing Association (Chicago, United States)
2020/05/21 We Need To Talk About Consumer Online Browsing 49th European Marketing Academic Conference
EMAC (Budapeste, Hungary)
2020/03/05 The Gains and Perils of Consumer Online Browsing Society of Consumer Psychology Conference 2020
SCP - Society of Consumer Psychology (Huntington Beach, United States)
2019/07/15 Exploring the Motivations and Barriers for Second-hand Product Consumption 2019 Global Fashion Management Conference at Paris
GAMMA Global Alliance for Marketing and Management (Paris, France)
2019/07/14 Consumer Online Browsing - Doctoral Colloquium 2019 Global Fashion Management Conference at Paris
GAMMA Global Alliance for Marketing and Management (Paris, France)
2019/05/26 New Product Development in the Apparel Industy, a B2B Perspective 48th European Marketing Academic Conference EMAC
EMAC (Hamburgo, Germany)
2019/05/23 Consumer Online Browsing - Doctoral Colloquium - Marketing Strategy 48th European Marketing Academic Conference EMAC
EMAC (Hamburgo, Germany)
2018/10/03 I do not own a car anymore: the case of car disposition and changes in consumers´identities XLII Encontro Nacional da ANPAD - ENANPAD
ANPAD Associação Nacional de Pós Graduação e Pesquisa em Administração (Curitiba, Brazil)
2018/07/18 Similarities and Differences of Consumers Product Appraisal of Swimwear Between Brazil and Israel 2018 Global Fashion Marketing Conference at Tokyo
GAMMA Global Alliance for Marketing and Management (Tokyo)
2018/05/26 Compulsive Consumer in the Consumer Journey: Synthesis and a Research Agenda 47th European Marketing Academy Conference
EMAC (Glasgow, United Kingdom)
2018/05/25 Interactive Value Formation: Types of Crowdfunding and Exhcanged Resources 47th European Marketing Academy Conference
EMAC (Glasgow, United Kingdom)

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2022/03/04 - Current Ativismo de Marca
Co-supervisor
 Administração de Empresas (PhD)
Universidade de São Paulo, Brazil
2020/02/05 - 2022/10/25 Influentes e celebridade: comparando trajetórias
Co-supervisor
 Administração de Empresas (Master)
Fundação Getúlio Vargas Escola de Administração de Empresas de São Paulo, Brazil

Conference scientific committee

Conference name Conference host
2023/03/01 - 2023/04/06 AMA - American Marketing Association - Summer Conference 2023
2022/07/04 - 2022/09/05 Winter AMA Conference 2023

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2023/08/01 - 2024/01/30 Digital Marketing for ERASMUS Undergraduate International Module (Licenciatura) Instituto Politécnico de Setúbal, Portugal
2023/03/01 - 2023/06/30 Internet Marketing (Mestrado)

Evaluation committee

Activity description
Role 		Institution / Organization Funding entity
2022/12/04 - 2023/02/01 Juiz convidado - especialista acadêmico de Marketing - no concurso promovido pelo AMA - American Marketing Association. International Case Competition 2022-2023, case The Washington Journal. Juri avaliador. Competição com estudantes de licenciatura nos Estados Unidos.
Evaluator
2020/12/02 - 2021/01/29 Juri avaliador da competição International Case Competition 2020-2021 Amazon Prime, concurso com estudantes de licenciatura em Gestão e Marketing nos Estados Unidos. Membro do júri.
Evaluator

Journal scientific committee

Journal title (ISSN) Publisher
2022/04/02 - Current REGE Revista de Gestão (2177-8736) Emerald
2019/08/03 - Current International Journal of Consumer Studies (1470-6431) John & Wiley Sons Ltd

Other jury / evaluation

Activity description Institution / Organization
2024/01/10 - Current Juri convidado AMA Collegiate Sheth foundation 2024. Membro do juri acadêmico do concurso promovido pela American Marketing Association de planos de Marketing escritos por estudantes de licenciatura em Marketing ou Negócios nos Estados Unidos. American Marketing Association, United States