Personal identification

Full name

José Miguel Cachulo Pereira

Citation names

• Pereira, José
• Pereira, José Miguel Cachulo
• Miguel Cachulo Pereira

Author identifiers

Ciência ID

7410-827E-D74B

ORCID iD

0000-0003-3431-1141

Google Scholar ID

JAiRuDAAAAAJ&hl

Websites

• https://www.ua.pt/pt/p/10332643 (Professional)
• https://www.linkedin.com/in/jmiguelpereira/ (Social media)

Knowledge fields

• Social Sciences - Economics and Business - Business and Management

Languages

Language	Speaking	Reading	Writing	Listening	Peer-review
Portuguese (Mother tongue)
English	Advanced (C1)	Advanced (C1)	Advanced (C1)	Advanced (C1)	Advanced (C1)

	Degree	Classification
2023/10/11 - 2027 Ongoing	Programa Doutoral em Ciências Económicas e Empresariais (Doutoramento) Major in Gestão Universidade de Aveiro, Portugal
2020/01/17 Concluded	Marketing (Título de especialista) Universidade de Aveiro, Portugal	Aprovado por unanimidade
2010/10 - 2011/09/10 Concluded	Gestão - Ciência Aplicada à Decisão (Curso de doutoramento (conclusão de unidades curriculares)) Universidade de Coimbra Faculdade de Economia, Portugal	18
2007/09 - 2009/12 Concluded	Gestão (Mestrado) Major in Marketing e Negócios Internacionais Universidade de Aveiro Departamento de Economia Gestão Engenharia Industrial e Turismo, Portugal "Desenvolvimento do modelo de negócio do "Patscreen"" (THESIS/DISSERTATION)	16
2003/09 - 2007/06 Concluded	Gestão (Licenciatura) Universidade de Aveiro Departamento de Economia Gestão Engenharia Industrial e Turismo, Portugal	16

Teaching in Higher Education

	Category Host institution	Employer
2020/10/01 - Current	Invited Adjunct Teacher (Polytechnic Teacher)	Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2023/02/27 - 2023/07/31	Invited Adjunct Teacher (Polytechnic Teacher)	Instituto Politécnico de Coimbra Instituto Superior de Contabilidade e Administração de Coimbra, Portugal
2020/09 - 2021/07	Invited Assistant (Polytechnic Teacher)	Instituto Superior de Ciências Empresariais e do Turismo, Portugal
2020/02 - 2020/08/31	Invited Assistant (Polytechnic Teacher)	Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2009/11 - 2014/11	Invited Assistant (Polytechnic Teacher)	Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2007/09 - 2008/07	Tutor (University Teacher)	Universidade de Aveiro Departamento de Economia Gestão Engenharia Industrial e Turismo, Portugal

Publications

Conference paper	Miguel Cachulo Pereira; Alexandre Pericão. Corresponding author: Miguel Cachulo Pereira. "Exploring the Features of Branded Mobile Applications for Music Festivals". Paper presented in ICMarkTech'24 -The 2024 International Conference on Marketing and Technologies, 2024. Accepted Joana Neves; Miguel Cachulo Pereira; Bacalhau, Lara Mendes. "Metaverse and Chatbots for Luxury Brands: A Literature Review and Research Agenda". Paper presented in ICMarkTech'24 -The 2024 International Conference on Marketing and Technologies, 2024. Accepted Neves, Joana; Pereira, Miguel Cachulo; Bacalhau, Lara Mendes. Corresponding author: Neves, Joana. "AI Hallucinations on Marketing: A Systematic Review of Risks, Impacts, and Mitigation Strategies and Future Directions". Paper presented in ICBTOxford’2024 - The International Conference on Business and Technology, Oxford, 2024. Accepted Carvalho, Mariana Martins; Silva, Inês Quintas Medina; Bacalhau, Lara Mendes; Pereira, Miguel Cachulo; Neves, Joana. Corresponding author: Bacalhau, Lara Mendes. "Next-Gen Design: A Systematic Review of VR and AR’s Role on Client Satisfaction in Interior Design Projects". Paper presented in ICBTOxford’2024 - The International Conference on Business and Technology, Oxford, 2024. Accepted Miguel Cachulo Pereira; Susana Marques. Corresponding author: Miguel Cachulo Pereira. "The Role and Relevance of Customer Data Platforms in Marketing – a Systematic Literature Review". Paper presented in ICBTOxford’2024 - The International Conference on Business and Technology, 2024. Accepted Bacalhau, Lara Mendes; Domingues, Margarida; Zhu, Mariana; Neves, Joana; Pereira, Miguel Cachulo. Corresponding author: Bacalhau, Lara Mendes. "The Use of Social Media Advertising on Music Festivals: A Systematic Literature Review". Paper presented in ICOTTS 2024 - 6th International Conference on Tourism Technology & Systems, Funchal, 2024. Accepted
Journal article	Bacalhau, Lara Mendes; Miguel Cachulo Pereira; Neves, Joana. Corresponding author: Bacalhau, Lara Mendes. "A bibliometric analysis of AI bias in marketing: field evolution and future research agenda". Journal of Marketing Analytics (2025): In press • 10.1057/s41270-025-00379-6 Joana Neves; Miguel Cachulo Pereira. "A Marketing Perspective on the Roles of AI and ML in Shaping Contemporary Programmatic Advertising". International Journal of Digital Marketing, Management, and Innovation (2025): https://doi.org/10.4018/IJDMMI.368043. 10.4018/IJDMMI.368043
Thesis / Dissertation	Pereira, José Miguel Cachulo. "Desenvolvimento do modelo de negócio do "Patscreen"". Master, 2009. http://hdl.handle.net/10773/1754.