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Jessica Patrícia Miranda Ferreira (UNIAG, Instituto Politécnico de Bragança - jessica.ferreira@ipb.pt). PhD in Tourism (2022), from the University of Lisbon - IGOT. PhD researcher and integrated member of UNIAG (Applied Management Research Unit). Is a university professor in Strategic Management and Marketing (in Portuguese and English) at the Polytechnic Institute of Bragança. Works in the areas of Tourism with a focus on Marketing, Strategic Management and Regional Development.
Identification

Personal identification

Full name
Jessica Patrícia Miranda Ferreira

Citation names

  • Ferreira, Jessica
  • Ferreira, Jessica Patrícia Miranda
  • Ferreira, Jessica P. Miranda
  • Ferreira, Jessica P. M.

Author identifiers

Ciência ID
7A15-9500-44E4
ORCID iD
0000-0002-4141-6702
Google Scholar ID
https://scholar.google.com/citations?user=vuTbWPsAAAAJ&hl=pt-PT
Researcher Id
AGO-5086-2022
Scopus Author Id
57204795793

Addresses

  • Avenida do Sabor 96, 6esq, 5300-253, Bragança, Bragança, Portugal (Professional)

Websites

Knowledge fields

  • Social Sciences - Other Social Sciences
  • Social Sciences
  • Social Sciences - Economics and Business - Business and Management

Languages

Language Speaking Reading Writing Listening Peer-review
French Elementary (A2) Elementary (A2) Elementary (A2) Elementary (A2) Beginner (A1)
German Beginner (A1) Beginner (A1) Beginner (A1) Beginner (A1) Beginner (A1)
Portuguese (Mother tongue)
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Education
Degree Classification
2018 - 2022
Concluded
 Tourism (Doutoramento)
Universidade de Lisboa Instituto de Geografia e Ordenamento do Território, Portugal
"Turismo e atividade em team building: uma ligação possível?" (THESIS/DISSERTATION)
 Aprovado com distinção
2022
Concluded
 University Teaching (Curso de Especialização Tecnológica)
City University of Hong Kong, Hong Kong SAR China
2022
Concluded
 Marketing Mix Fundamentals (Curso de Especialização Tecnológica)
IE Business School, Spain
2020 - 2021
Ongoing
 English C1 (Outros)
Wall Street English, Portugal
2021
Concluded
 Analysing Qualitative Data with MAXQDA (Outros)
Combo – Data Things, Lda., Portugal
2018 - 2019
Concluded
 Tourism (Pós-Graduação)
Universidade de Lisboa Instituto de Geografia e Ordenamento do Território, Portugal
2018
Concluded
 Certificate of Pedagogical Competence (Outros)
Major in Formation
GOLDCOACHING, CONSULTADORIA E FORMAÇÃO, LDA, Portugal
 Excellent
2018
Concluded
 Tourism Management (Mestrado)
Major in Sem especialização
Instituto Politécnico do Cávado e do Ave Escola Superior de Hotelaria e Turismo, Portugal
"O marketing experiencial como determinante na tomada de decisão do consumidor do turismo criativo: artesanato de Barcelos" (THESIS/DISSERTATION)
 15 valores
2016
Concluded
 Foreign language - German (Curso médio)
ANEPI Formação, Portugal
2011 - 2015
Concluded
 Management of tourism activities (Licenciatura)
Major in Tourism Management
Instituto Politécnico do Cávado e do Ave, Portugal
"Turismo Criativo: Experiências e Artesanato" (THESIS/DISSERTATION)
2011 - 2012
Concluded
 Foreign language - French (Curso médio)
ANEPI Formação, Portugal
2008 - 2011
Concluded
 Environmental and Rural Technician (Ensino secundário)
Escola secundária/3 de Barcelinhgos, Portugal
Affiliation

Science

Category
Host institution 		Employer
2023 - Current Researcher (Research) Instituto Politécnico de Bragança Unidade de Investigação Aplicada em Gestão, Portugal

Teaching in Higher Education

Category
Host institution 		Employer
2022 - Current Assistant (Polytechnic Teacher) Instituto Politécnico de Bragança Escola Superior de Tecnologia e Gestão, Portugal

Other Careers

Category
Host institution 		Employer
2021/05/24 - 2022 Técnico Superior (Técnico Superior) Instituto Politécnico de Bragança, Portugal
2012 - 2015 Assistente Operacional (Assistente Operacional) Ana Sousa, Portugal

Others

Category
Host institution 		Employer
2019/09 - 2021 Trainer Advanced Post-University Specialisation in Tourism Marketing Webstudy® , Portugal
2017 - 2017 Master's Programme Internship Câmara Municipal de Barcelos, Portugal
2011 - 2011 Degree Programme Internship Câmara Municipal de Barcelos, Portugal
Projects

Contract

Designation Funders
2021 - 2023 OleaChain Competências para a sustentabilidade e inovação da cadeia de valor do olival tradicional no Norte Interior
NORTE-59-2020-18
Researcher
Outputs

Publications

Book chapter
  1. Jessica Ferreira; Elaine Scalabrini; Ana Cristina Silvério; Márcia Vaz; Paula Odete Fernandes. "A Bibliometric Analysis of Guilt in Tourism: The Influence of Gastronomy on Olive Growing". 2024.
    10.1007/978-3-031-43733-5_31
  2. Jessica Ferreira; Ana Cristina Silvério; Márcia Vaz; Paula Odete Fernandes. "The Relationship Between Rural Tourism, Sustainable Tourism and Outdoor Activities: A Systematic Literature Review". 2023.
    10.1007/978-981-19-6585-2_53
  3. Jessica Ferreira; Nuno Costa; Bruno Sousa. "Team Building Activities as a Contribution to Tourism Development: A Case Study in the North of Portugal". 2023.
  4. Ana Cristina Silvério; Jessica Ferreira; Márcia Vaz; Paula Odete Fernandes. "The Well-Being of Tourism in Economic Development and Growth: Reflections and Perspectives in the Literature". 2023.
    10.1007/978-981-99-0337-5_10
  5. Elaine Scalabrini; Jessica Ferreira; Senka Borovac Zekan; Paula Odete Fernandes. "Destination Image Through TripAdvisor´s Reviews Analysis". 2023.
    10.1007/978-3-031-35385-7_12
  6. Jessica Ferreira; Ana Cristina Silvério; Márcia Vaz; Paula Odete Fernandes. "The Contribution of Oleotourism to the Destination Quality: A Preliminary Analysis of Terras Trás-os-Montes Region". 2023.
    10.1007/978-981-99-0337-5_40
  7. Jéssica Ferreira; Ana Cristina Silvério; Paula Odete Fernandes. "Bibliometric Analysis of TOP 100 Most Cited Articles on Tourism Development of the Last 10 years". 2022.
    10.1007/978-981-19-1040-1_22
  8. Jéssica Ferreira; Nuno Costa; Bruno Sousa. "Tourism Development Through the Events Industry: The Case of Outdoor Corporate Events". 2022.
    10.1007/978-981-16-9701-2_5
  9. Ana Cristina Silvério; Jéssica Ferreira; Paula Odete Fernandes. "The Backpacker’s Identity and Emotional Experience: A Systematic Literature Review with Bibliometric Analysis". 2022.
    10.1007/978-981-16-9701-2_3
  10. Jéssica Ferreira; Bruno Sousa; Francisco Gonçalves; Cátia Macedo. "From Shaping of Pottery to Shaping of a Safe Tourism: The Case of the Artisanal Routes of Barcelos". 83-96. Springer Singapore, 2021.
    10.1007/978-981-16-5572-2_6
  11. Ferreira, Jéssica; Marques da Costa, Nuno; Sousa, Bruno. "Managing motivation (outside) business contexts: tourism and teambuilding". Springer, 2021.
    10.1007/978-981-33-4260-6_8
  12. Ferreira, Jéssica Miranda; Sousa, Bruno Barbosa; Gonçalves, Francisco Barbosa. "Development of a Destination Through eTourism: Experience and Creativity". In The Emerald Handbook of ICT in Tourism and Hospitality, 181-193. Emerald Publishing Limited, 2020.
    10.1108/978-1-83982-688-720201012
Conference abstract
  1. Silvério, A.C.; Ferreira, Jéssica; Ferreira, F. A.; Alves, M.J. ; Fernandes, P.O.. "Application of Factor Analysis to Produce a Multivariate Indicator of Customer Satisfaction in a Thermal Spa". Paper presented in THE INC 2022 - Tourism, Hospitality and Events Innovation and Resilience during Uncertainty, Limassol, 2022.
    Published
  2. Silvério, A.C.; Ferreira, Jessica; Ferreira, F.A.; Alves, M.J; Fernandes, P.O.. "Development of a Thermal Customer Satisfaction Index Through Multivariate Analysis". Paper presented in XXXI Hispano-Luso Journeys of Scientific Management, Toledo, 2022.
    Published
  3. Silvério, A.C.; Ferreira, Jéssica; Fernandes, P.O.. "Práticas de sustentabilidade como técnicas emergentes e inovadoras na cadeia de valor do olival tradicional". Paper presented in XI Simpósio Nacional de Olivicultura, Oeiras, 2021.
    Published
  4. Silvério, A.C.; Ferreira, Jessica; Ferreira, F.A.; Alves, M.J. ; Fernandes, P.O.. "Development of a spa customer satisfaction index". Paper presented in III Encontro International de Língua Portuguesa e Relações Lusófonas, LUSOCONF 2021, Bragança, 2021.
    Published
  5. Arrobas, Fernando; Ferreira, Jéssica; Brito-Henriques, Eduardo. "Atitudes para com o turismo sustentável: estudo comparativo entre estudantes de turismo e ciências do ambiente". Paper presented in XII Congresso da Geografia Portuguesa, Guimarães, 2019.
    Published
Conference paper
  1. Silvério, Ana Cristina; Vaz, Márcia; Ferreira, Jessica; Fernandes, Paula Odete. "Sustainable tourism as a driving factor for competitiveness in the olive sector". 2022.
    10.23919/CISTI54924.2022.9820330
  2. Ferreira, Jessica; Silvério, Ana Cristina; Vaz, Márcia; Fernandes, Paula Odete. "The relationship of rural tourism with sustainable tourism and outdoor activities: a bibliometric analysis". 2022.
Encyclopedia entry
  1. Ferreira, Jéssica; Da Costa, Marques Nuno; de Sousa, Bruno. "Team Building". In Encyclopedia of Tourism Management and Marketing, 2022.
    Accepted
Journal article
  1. Ferreira, Jessica; Fernandes, Paula Odete. "The Application of Sustainable Practices in Tourism: The Case of Olive-growing in the Region of Trás-os-Montes". (2023): https://doi.org/10.34623/3heq-wd30.
    https://doi.org/10.34623/3heq-wd30
  2. Jéssica Ferreira; Ana Cristina Silvério; Márcia Vaz; Paula Odete Fernandes. "Analysis of Oleotourism and Museology: Bibliometric Analysis and Systematic Literature Review". International Conference on Tourism Research (2022): https://doi.org/10.34190/ictr.15.1.373.
    10.34190/ictr.15.1.373
  3. Ferreira, Jéssica; Silvério, Ana Cristina; Fernandes, Paula Odete. "The relationship between Rural Tourism, Sustainable Tourism and Outdoor Activities: A Systematic Literature Review from 2017 to 2021". Journal of Travel Research (2021):
    Under revision
  4. Ferreira, Jéssica; Arrobas, Fernando; Brito-Henriques, Eduardo. "Measuring tourism and environmental sciences students' attitudes towards sustainable tourism". Journal of Hospitality, Leisure, Sport & Tourism Education (2020):
    Accepted
  5. Ferreira, Jéssica; Sousa, Bruno. "Experiential Marketing as Leverage for Growth of Creative Tourism: A Co-creative Process". (2020): http://hdl.handle.net/11110/1796.
    10.1007/978-981-15-2024-2_49
  6. Ferreira, Jéssica; Sousa, Bruno Miguel; Gonçalves, Francisco. "Encouraging the subsistence artisan entrepreneurship in handicraft and creative contexts". Journal of Enterprising Communities: People and Places in the Global Economy (2018): http://dx.doi.org/10.1108/jec-09-2018-0068.
    Published • 10.1108/jec-09-2018-0068
Thesis / Dissertation
  1. Ferreira, Jéssica. "O marketing experiencial como determinante na tomada de decisão do consumidor do turismo criativo: o artesanato de Barcelos". Master, Instituto Politécnico do Cávado e do Ave, 2018.
  2. Ferreira, Jéssica. "Turismo Criativo: Experiências e Artesanato". Degree, Instituto Politécnico do Cávado e do Ave, 2015.
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2023 Importance–Performance Analysis of Oleotourism experience International Conference on Tourism, Technology & Systems (ICOTTS’23)
2023 Profile tourists using TripAdvisor´s reviews IACuDiT - 10th International Conference of the International Association of Cultural and Digital Tourism
2023 The Gastronomic Experience related to Oleotourism: a case study in Terras de Trás-os-Montes The 2023 International Conference on Management, Tourism and Technologies
2023 The influence of gastronomy on olive growing: a bibliometric analysis on guilt in Tourism XXXII Jornadas Luso-Espanholas de Gestão Científica 2023
2022 The contribution of Oleotourism to the destination quality: a preliminary analysis of Trás-os-Montes region International Conference on Tourism, Technology & Systems (ICOTTS22)
2022 Team Building activities as a contribution to tourism development: a case study in the North of Portugal International Conference on Tourism, Technology & Systems (ICOTTS22)
2022 The application of sustainable practices in tourism: the case of olive-growing in the region of Trás-os-Montes Sustainability Challenges in Tourism, Hospitality and Management (TMS’22)
2022 The relationship between Rural Tourism, Sustainable Tourism and Outdoor Activities: A Systematic Literature Review International Conference in Information Technology & Education (ICITED’22)
2022 Analysis of Oleotourism and Museology: Bibliometric Analysis and Systematic Literature Review 5th International Conference on Tourism Research (ICTR)
2022 The contribution of outdoor activities to regional development: a Bibliometric study Tourism, Hospitality & Events International Conference (THE INC’22)
2022 The relationship of rural tourism with sustainable tourism and outdoor activities: A bibliometric analysis 17ª Conferência Ibérica de Sistemas e Tecnologias de Informação (CISTI’22)
2021 Bibliometric Analysis of TOP 100 Most Cited Articles on Tourism Development of the last 10 years ICOTTS'21 - The International Conference on Tourism, Technology & Systems
(Colombia)
2021 Análise Bibliométrica e Revisão Sistemática da Literatura sobre OleoTourism e a Museologia IX edição do Simpósio Nacional de Olivicultura
2021 Relação Bibliométrica entre OleoTourism e a Museologia LUSOCONF2021: III International Conference on Portuguese Language and Lusophone Relations
2021 The impact of the tourism segmentation to market reenvention: the case of tourism SMEs ICOTTS'21 - The International Conference on Tourism, Technology & Systems
2021 Tourism development through the events industry: the case of outdoor corporate events ICOTTS'21 - The International Conference on Tourism, Technology & Systems
2021 Corporate sustainable events as tourism consumption: a preliminary approach on team building events 1st International Conference on Communication and Environmental Sustainability (ICCESUS21)
2021 The relationship between Rural Tourism, Sustainable Tourism and Outdoor Activities: A Systematic Literature Review and Bibliometric Analysis from 2017 to 2021 IX Simpósio Nacional de Olivicultura
2021 Relação Bibliométrica entre OleoTourism e a Museologia III Encontro Internacional de Língua Portuguesa e Relações Lusófonas (LUSOCONF2021)
2020/02/20 Managing motivation (outside) business contexts tourism and teambuilding ICHTOUR – International Conference on Hospitality and Tourism
IPCA (Guimarães, Portugal)
2020/02/19 Development of a destination through etourism ICHTOUR – International Conference on Hospitality and Tourism
IPCA (Guimarães, Portugal)
2019/12/05 Experiential marketing as leverage for growth of creative tourism: a co-creative process ICOTTS'19 - The 2019 International Conference on Tourism, Technology & Systems
Universidad Abierta Interamericana (Argentina)
2019/11/13 Measuring tourism students’ attitudes towards sustainable tourism XII Congresso da Geografia Portuguesa Geografias de Transição para a Sustentabilidade
Universidade do Minho (Guimarães, Portugal)
2019/07/05 The experiential marketing in the decision making of creative tourism: handicraft of Barcelos. 26th APDR Congress
Universidade de Lisboa (Aveiro, Portugal)
2019/07/05 Corporate motivation strategies: the case of Team Building voyages 26th APDR Congress
Universidade de Aveiro (Aveiro, Portugal)
2018/11/26 A criatividade e a diferenciação turística: uma abordagem ao artesanato de Barcelos Congresso Ciência, Cultura e Turismo Sustentável
Museu Nacional de História Natural e da Ciência da Universidade de Lisboa (Lisbon, Portugal)
2018/06/08 The experiential marketing as determinant in consumer decision-making, creative tourism: the handicraft of Barcelos CREATOUR 2nd¿ International Conference
Universidade do Minho (Braga, Portugal)

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2023 - Current Customer behaviour in the Portuguese Beer market: the case of young consumers' preferences and perceptions
Supervisor
 Master Programme in Management (Master)
Instituto Politécnico de Bragança, Portugal
2023 - Current The influence of social media on Online Purchase Intention
Supervisor
 Master Programme in Management (Master)
Instituto Politécnico de Bragança, Portugal
2023 - Current Image management of tourist destinations: studies applied to tourism in Amares
Co-supervisor
 Master's in Tourism Management (Master)
Instituto Politécnico do Cávado e do Ave, Portugal
2022 - Current Marketing Strategy: Brand Image Transfer.
Supervisor
 Master's in Organisational Management, Business Management branch (Master)
Instituto Politécnico de Bragança, Portugal
2022 - 2023 The Contribution of Micro, SME and Large Enterprises to the Socioeconomic Development of Guinea-Bissau
Co-supervisor
 Master's in Organisational Management, Business Management branch (Master)
Instituto Politécnico de Bragança, Portugal
2022 - 2023 Digital Marketing associated with the Banking Sector: Case Study of the Northern Region of Portugal
Supervisor
 Master's in Organisational Management, Business Management branch (Master)
Instituto Politécnico de Bragança, Portugal
2022 - 2023 The Impact of the Pandemic on Strategic Management: A Case Study at the Northeast Local Health Unit (internship report)
Supervisor
 Master's in Organisational Management, Business Management branch (Master)
Instituto Politécnico de Bragança, Portugal

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2022 - Current Open Lecture (UNIAG - IPB) (2022)
Seminar
 Instituto Politécnico de Bragança Unidade de Investigação Aplicada em Gestão, Portugal
2022 - Current Moderation at the International Conference in Information Technology & Education (ICITED'22) (2022/06/15)
Conference (Member of the Scientific Committee)
 Escola Superior de Propaganda e Marketing, Brazil
2023 - 2023 Secretariat at the 5th International Meeting on Portuguese Language and Lusophone Relations (2023/10/12 - 2023/10/13)
Meeting
 Instituto Politécnico de Bragança, Portugal
2022 - 2022 Secretariat at the IV International Meeting on Portuguese Language and Lusophone Relations (2022/10/13 - 2022/10/14)
Meeting
2022 - 2022 Secretariat at the Seminar "What North for Outdoor Tourism?" (2022/05/11 - 2022/05/12)
Seminar
 Instituto Politécnico de Viana do Castelo, Portugal
2021 - 2021 Secretariat at the III International Meeting on Portuguese Language and Lusophone Relations (2021/10/14 - 2021/10/16)

Event participation

Activity description
Type of event 		Event name
Institution / Organization
2023 - 2023 Presentation at the Open Lecture (UNIAG - IPB) on bibliometric studies using Bibliometrix R
Seminar
 UNIAG Open Lecture
Instituto Politécnico de Bragança Unidade de Investigação Aplicada em Gestão, Portugal
2019/04/11 - 2019/04/11 Seminário Internacional em Criatividade e turismo inteligente, Terceira, Açores
Seminar
 Internacional Semiar on Creative and Smart Tourism in Island Destinations
Universidade de Lisboa Instituto de Geografia e Ordenamento do Território, Portugal

Jury of academic degree

Topic
Role 		Candidate name (Type of degree)
Institution / Organization
2023 The importance of internal marketing in companies and its relationship with happiness at work
(Thesis) Arguer
 Joana Gonçalves (Master)
Instituto Politécnico do Cávado e do Ave, Portugal

Consulting

Activity description Institution / Organization
2022/05/03 - 2022/05/05 Mentoring at the Upscale Bootcamp, organised by the Polytechnic Institute of Bragança. Instituto Politécnico de Bragança, Portugal
2022 - 2022 Consultancy in the areas of strategy and marketing within the framework of the TRANSCOLAB project - Sustainable Agri-Food Cross-Border Collaborative Laboratory for 7 companies Instituto Politécnico de Bragança Unidade de Investigação Aplicada em Gestão, Portugal

Journal scientific committee

Journal title (ISSN) Publisher
2023 - Current Sustainability Accounting, Management and Policy Journal
2022 - Current Human Resources Management in the Tourism Sector IGI Global
2022 - Current Scientific Committee of the 1st Meeting of the Mountain Consortium for the Knowledge of Young Researchers - STEAM - VII Meeting of Young Researchers
2022 - Current Frontiers in Psychology, sessão Organizational Psychology
2023 - 2024 Sustainability MDPI

Mentoring / Tutoring

Topic Student name
2022 - 2023 Tourist image of Northern Portugal on TripAdvisor Isabella Ribeiro Pereira da Costa

Other jury / evaluation

Activity description Institution / Organization
2023 - 2023 Scientific Initiation Internship evaluation Instituto Politécnico de Bragança Escola Superior de Tecnologia e Gestão, Portugal
2022 - 2022 Participation in a jury, as an examiner Instituto Politécnico de Bragança Escola Superior de Tecnologia e Gestão, Portugal