She is a PhD student and research fellow at the Foundation for Science and Technology (FCT/Portugal) in Communication Sciences - Media Studies and Journalism, at the Faculty of Social Sciences and Humanities of the NOVA University of Lisbon (NOVA FCSH), with a thesis on innovative strategies and business models in independent digital natives. At NOVA FCSH, she is a member of the NOVA Communication Institute - ICNOVA and Obi.Media - Observatory for the Media Innovation. She was also communications manager for the project Data & Us - Series of Talks about Data, an initiative organized by IADE and ICNOVA. She also holds a Master's degree in Communication Sciences - Media Studies and Journalism from NOVA FCSH with a dissertation entitled "The impact of sponsored content on press journalism" and a degree in Social Communication - Information and Journalism from the School of Education of the Polytechnic Institute of Coimbra. Outside academia, she has worked for Sábado, Mood Magazine, Onde Ir, DOT Magazine and Gerador, where she wrote about culture, lifestyle and health.