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BRUNO M. FERREIRA. É Professor Adjunto no Instituto Politécnico de Viseu desde Outubro 2015. Concluiu a Licenciatura em Economia em 2008 pela Universidade de Coimbra, o Master em Management (Marketing et Commercialisation) em 2011 pela Université Clermont Auvergne e o Doctorat em Sciences de Gestion (Marketing) em Novembro 2014 pela Université Clermont Auvergne. Publicou artigos em revistas especializadas. Atua nas áreas de Ciências Sociais com ênfase em Economia e Gestão, e em específico em Marketing Sensorial e Marketing Digital. No seu currículo Ciência Vitae os termos mais frequentes na contextualização da produção científica, tecnológica e artístico-cultural são: Marketing Digital; Marketing Sensorial; Packaging; Emoções; Comportamento do consumidor; Estudos de Mercado.
Identification

Personal identification

Full name
Bruno Emanuel Morgado Ferreira

Citation names

  • Ferreira, Bruno
  • Ferreira, B. M.
  • Ferreira, B. E. M.

Author identifiers

Ciência ID
7B15-9984-D375
ORCID iD
0000-0002-7102-7804
Google Scholar ID
qLP18tMAAAAJ
Researcher Id
AAG-3624-2020

Email addresses

  • morgado.ferreira@estgv.ipv.pt (Professional)

Knowledge fields

  • Social Sciences - Economics and Business
  • Social Sciences - Economics and Business
  • Social Sciences - Economics and Business

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
French (Mother tongue)
English Advanced (C1) Proficiency (C2) Proficiency (C2) Proficiency (C2) Advanced (C1)
Education
Degree Classification
2011/09 - 2014/11/06
Concluded
Sciences de Gestion (Doctorat)
Major in Marketing
Université Clermont Auvergne, France
"L'influence de la texture d'un emballage: une approche par des méthodes explicites et implicites" (THESIS/DISSERTATION)
2010/09 - 2011/09
Concluded
Management - Marketing et Commercialisation (Master)
Major in Marketing
Université Clermont Auvergne, France
"Le pouvoir du packaging: le rôle de la texture" (THESIS/DISSERTATION)
2010/09 - 2011/09
Concluded
DU Méthodes de Recherche en Sciences de Gestion (Postgraduate Certificate)
Major in Investigação em Gestão
Université Clermont Auvergne, France
2008/02 - 2009/02/21
Concluded
Gestão com Especialidade em Marketing (Pós-Graduação)
Major in Marketing
ISCTE Business School, Portugal
2003/09 - 2008/01
Concluded
Economia (Licenciatura)
Major in Economia
Universidade de Coimbra, Portugal
Affiliation

Science

Category
Host institution
Employer
2018/09/01 - Current Researcher (Research) Centro de Investigação em Serviços Digitais (CISeD), Portugal
Instituto Politécnico de Viseu, Portugal
2014/01/01 - Current Researcher (Research) Centre de Recherche iaelyon Magellan, France
Université Jean Moulin Lyon 3, France
2015/09/01 - 2019/12/31 Researcher (Research) Centro de Estudos em Educação, Tecnologias e Saúde (CI&DETS), Portugal
Instituto Politécnico de Viseu, Portugal
2011/09/01 - 2015/09/01 Researcher (Research) Centre de Recherche Clermontois en Gestion et Management (CRCGM), France
Université Clermont Auvergne, France
2011/01/01 - 2011/07/01 Research Trainee (Research) Centre de Recherche Clermontois en Gestion et Management (CRCGM), France
Université Clermont Auvergne, France

Teaching in Higher Education

Category
Host institution
Employer
2021/06/01 - Current Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Viseu, Portugal
Instituto Politécnico de Viseu Escola Superior de Tecnologia e Gestão de Viseu, Portugal
2015/10/08 - 2021/06/01 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Viseu, Portugal
Instituto Politécnico de Viseu Escola Superior de Tecnologia e Gestão de Viseu, Portugal
2016/09/01 - 2018/02/01 Invited Assistant Professor (University Teacher) Universidade da Beira Interior, Portugal
Universidade da Beira Interior Departamento de Gestão e Economia, Portugal
2014/09/01 - 2015/09/01 Invited Assistant (University Teacher) Université Jean Moulin Lyon 3, France
Université Jean Moulin Lyon 3 iaelyon School of Management, France
2011/09/01 - 2014/09/01 Assistant (University Teacher) Université Clermont Auvergne, France
Université Clermont Auvergne, France

Positions / Appointments

Category
Host institution
Employer
2020/12 - Current Diretor de curso da Licenciatura em Marketing Instituto Politécnico de Viseu Escola Superior de Tecnologia e Gestão de Viseu, Portugal
Instituto Politécnico de Viseu Escola Superior de Tecnologia e Gestão de Viseu, Portugal
2020/12 - Current Subdiretor do Departamento de Gestão Instituto Politécnico de Viseu Escola Superior de Tecnologia e Gestão de Viseu, Portugal
Instituto Politécnico de Viseu Escola Superior de Tecnologia e Gestão de Viseu, Portugal
2018/09/01 - Current Membro da Direção (Co-Coordenador) Centro de Investigação em Serviços Digitais (CISeD), Portugal
Instituto Politécnico de Viseu, Portugal
2018/09/01 - Current Coordenador da Linha de Investigação "Social Web Applied to Culture, Economy and Society" (SWACES) Centro de Investigação em Serviços Digitais (CISeD), Portugal
Instituto Politécnico de Viseu, Portugal
Outputs

Publications

Book chapter
  1. Aparício, Graça; Martins, Isabel; Ferreira, Manuela; Bastos, José; Ferreira, B. M.; Santos, M.; Santos, B.. "Qualidade de Vida em Estudantes do Ensino Superior: Revisão Exploratória de Literatura". In Competências Emocionais e Prevenção do abandono Escolar, edited by Manuela Ferreira; Sofia Campos; Ana Paula Cardoso; Claudia Chaves, 78-86. Viseu, Portugal: Edições Esgotadas, 2021.
    Published
  2. Ferreira, Bruno Morgado; Marli, Diana. "Live Music and Consumers’ Attitudes: An Abstract". In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 831-831. Springer International Publishing, 2019.
    10.1007/978-3-030-02568-7_221
  3. Ferreira, Bruno Morgado; Caldara, Cindy. "Portuguese and French Validation of Need for Drama (NFD) Scale in Consumer Behavior: An Abstract". In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 239-239. Springer International Publishing, 2018.
    10.1007/978-3-319-99181-8_73
  4. Amaro, Suzanne; Ferreira, B. M.; Henriques, Carla. "What is important in asouvenir?". In The Art of Living Together: Advances in Tourism Marketing Conference, 27-30. Portugal, 2017.
    Published
  5. Ferreira, B. M.; Capelli, Sonia. "The effects of the haptic perception of packaging texture in product perceptions". In ATINER'S Conference Paper Series. Greece: ATINER, 2012.
    Published
Conference abstract
  1. Figueiredo, Maria; Matias, Rogério; Alves, Valter; Bastos, Nuno; Duarte, Rui Pedro; Ferreira, B. M.; Cunha, Carlos. "Professional Development for Higher Education Teaching Staff: An Experience of Peer Learning in a Portuguese Polytechnic". Paper presented in 15th International Technology, Education and Development Conference, Online, 2021.
    Published • 10.21125/inted.2021.1270
Journal article
  1. Raquel P. F. Guiné; Sofia G. Florença; Ofélia Anjos; Paula M. R. Correia; Bruno M. Ferreira; Cristina A. Costa. "An Insight into the Level of Information about Sustainability of Edible Insects in a Traditionally Non-Insect-Eating Country: Exploratory Study". Sustainability (2021): https://doi.org/10.3390/su132112014.
    10.3390/su132112014
  2. Bruno Morgado Ferreira; José Luis Abrantes; Ana Seabra; Isabel Mateos Rubio. "Digital technology and eWOM in the context of higher education: a study from Portugal and Spain". Journal of Marketing for Higher Education (2020): https://doi.org/10.1080/08841241.2020.1834488.
    10.1080/08841241.2020.1834488
  3. Bruno M. Ferreira. "Packaging texture influences product taste and consumer satisfaction". Journal of Sensory Studies (2019): https://doi.org/10.1111/joss.12532.
    10.1111/joss.12532
  4. Amaro, Suzanne; Morgado Ferreira, Bruno; Henriques, Carla. "Towards a deeper understanding of the purchase of souvenirs". Tourism and Hospitality Research (2019): 146735841984813. http://dx.doi.org/10.1177/1467358419848139.
    10.1177/1467358419848139
  5. Amaro, Suzanne; Ferreira, B. M.; Henriques, Carla. "Os factores determinantes na compra de souvenirs: Uma análise exploratória". Revista Turismo & Desenvolvimento 27/28 2 (2017): 113-115.
    Published
  6. Bruno Morgado-Ferreira; Capelli, Sonia. "A importância do toque em marketing". Millenium - Journal of Education Technologies and Health 2 2 (2017): 121-133. https://doaj.org/article/e5462ab579d0483dae7e1620003a1718.
  7. Sonia Capelli; Bruno Ferreira; Christine Lambey-Checchin. "Comment faire évoluer les prix en situation de crise ? La cas d'une pénurie de carburant.". Décisions Marketing 71 (2013): 77-92. https://doi.org/10.7193%2Fdm.071.77.92.
    10.7193/dm.071.77.92
Thesis / Dissertation
  1. Ferreira, B. M.. "The influence of the texture of a package : an approach by explicit and implicit methods (L’influence de la texture d'un emballage: une approche par des méthodes explicites et implicites)". PhD, Université Clermont Auvergne, 2014. https://doi.org/10.13140/RG.2.2.32975.79527.
    10.13140/RG.2.2.32975.79527

Other

Other output
  1. The Sensory Features of Packaging and Its Effects on Product Perception: An Abstract. 2017. Bruno Ferreira. https://doi.org/10.1007%2F978-3-319-47331-4_265.
    10.1007/978-3-319-47331-4_265
  2. The Congruency Between the Container and the Content: Should We Texture Everything to Seduce the Consumer?. 2016. Bruno Ferreira; Sonia Capelli; Olivier Trendel. https://doi.org/10.1007%2F978-3-319-19428-8_61.
    10.1007/978-3-319-19428-8_61
  3. Communication in Relief: Should We Embosse the Brand or the Product?. 2016. Sonia Capelli; Bruno Ferreira; Fanny Thomas. https://doi.org/10.1007%2F978-3-319-29877-1_154.
    10.1007/978-3-319-29877-1_154
  4. Touching but with the Eyes Only! The Effectiveness of Textured Packaging and the Moderating Effect of Previous Tactile Stimulation. 2016. Bruno Ferreira; Sonia Capelli; Olivier Trendel. https://doi.org/10.1007%2F978-3-319-24184-5_139.
    10.1007/978-3-319-24184-5_139
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2021/12/06 Conhecimentos e práticas de sustentabilidade dos jovens adultos portugueses ICCESUS – International Conference on Communication and Environmental Sustainability
ESEV IPV (Online, Portugal)
2021/07/01 The dynamics of Portuguese e-shoppers during 2020 lockdown International Conference on Multidisciplinary Research (CMR)
IPV (Online, Portugal)
2021/07/01 Knowledge about sustainability of edible insects: an investigation in a sample of Portuguese citizens International Conference on Multidisciplinary Research (CMR)
IPV (Online, Portugal)
2021/06/04 Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed Under the Approach of Service Dominant Logic of Marketing 2021 Academy of Marketing Science Virtual Conference
Academy of Marketing Science (Online, United States)
2021/05/10 How the convenience, the planning and the experiences influence the amount spent in online shopping during COVID-19 in Portugal Global Conference on Services and Retail Management (GLOSERV 2021)
GLOSERV (Online, Italy)
2020/12/16 Schools’ evaluations and the advocacy roles of students 2020 AMS Annual Conference
Academy of Marketing Science (Miami, United States)
2019/04/01 Opinions and Behaviors of Higher Education Students in the Digital World 2019 SIG International Colloquium for Higher Education Marketing
Academy of Marketing Science (Sevilha, Spain)
2018/06/27 Live music and consumers' attitudes 21th AMS World Marketing Congress
Academy of Marketing Science (Porto, Portugal)
2018/05/23 Portuguese and French validation of Need For Drama (NFD) scale in consumer behavior 46th AMS Annual Conference
Academy of Marketing Science (New Orleans, United States)
2018/05/16 Le Besoin de Drame (NFD) : validation d’échelle en France et au Portugal 34ème congrès international de l'AFM
Association Française du Marketing (Strasbourg, France)
2017/09/19 The return of koala and kangaroo effects: refining an alternative scale for consumer behavior 6th M-Sphere Conference
M-Sphere (Viseu, Portugal)
2017/09/19 Sex education and risk behaviors: insight on portuguese girls 6th M-Sphere Conference
M-Sphere (Viseu, Portugal)
2017/09/19 Education with Social Media Technologies 6th M-Sphere Conference
M-Sphere (Viseu, Portugal)
2017/09/19 The influence of live music on consumer behavior 6th M-Sphere Conference
M-Sphere (Viseu, Portugal)
2017/09/06 What is important in a souvenir? 7th Advances in Tourism Marketing Conference (ATMC)
ATMC (Casablanca, Morocco)
2017/05/17 Os factores determinantes na compra de souvenirs: Uma análise exploratória INVTUR 2017
INVTUR (Aveiro, Portugal)
2016/11/17 The Koala and the kangaroo effects: from Melbourne to Algarve TMS 2016 Tourism & Management Studies International Conference
TMS (Olhão, Portugal)
2016/07/22 The sensory features of packaging and its effects on product perception 19th AMS World Marketing Congress
Academy of Marketing Science (Paris, France)
2015/07/17 Communication in relief: should we embosse the brand or the product? 18th AMS World Marketing Congress
Academy of Marketing Science (Bari, Italy)
2014/08/07 The congruency between the container and the content: should we texture everything to seduce the consumer? 17th AMS World Marketing Congress
Academy of Marketing Science (Lima, Peru)
2014/05/15 Une étude implicite de la dualité marque/région d’une marque-région 30ème Congrès de l' AFM
Association Française du Marketing (Montpellier, France)
2013/07/18 Touching but with the eyes only! The effectiveness of textured packaging and the moderating effect of previous tactile stimulation 16th AMS World Marketing Congress
Academy of Marketing Science (Melbourn, Australia)
2013/06/06 The effect of tactile stimulation on e-shoppers’ attitudes and purchase intentions toward products 42th EMAC Annual Conference
EMAC (Istanbul, Turkey)
2013/05/16 Le rôle de la texture du packaging lors d’un achat en ligne 29ème Congrès de l'AFM
Association Française du Marketing (La Rochelle, France)
2012/07/04 The effects of the haptic perception of packaging texture in product perceptions 10th Annual International Conference on Marketing
ATINER (Atenas, Greece)

Supervision

Thesis Title
Role
Degree Subject (Type)
Institution / Organization
2020 - 2021/11/11 Criação de um festival de música para a dinamização de Castro Daire: Ecos do Montemuro
Supervisor
Marketing (Master)
Instituto Politécnico de Viseu, Portugal
2019 - 2021/07/27 A inserção do Branding Disney no Universo Cinematográfico da Marvel
Supervisor
Marketing (Master)
Instituto Politécnico de Viseu, Portugal
2019 - 2021/07/22 Ativismo de marcas: a consolidação de marcas como agentes sociais
Supervisor
Marketing (Master)
Instituto Politécnico de Viseu, Portugal
2019 - 2021/03/25 Estudo de Neuromarketing Aplicado à Publicidade: Análise da Visibilidade e da Atração dos Elementos Visuais
Supervisor
Marketing (Master)
Instituto Politécnico de Viseu, Portugal
2016 - 2018 A música ao vivo como Estratégia de Marketing
Supervisor
Marketing Research (Master)
Instituto Politécnico de Viseu Escola Superior de Tecnologia e Gestão de Viseu, Portugal
2016 - 2018 Os Efeitos do Cheiro a Limão Sobre a Indução de Emoções Por Estímulos Visuais e Auditivos
Supervisor
Marketing Research (Master)
Instituto Politécnico de Viseu Escola Superior de Tecnologia e Gestão de Viseu, Portugal

Association member

Society Organization name Role
2013 - Current Academy of Marketing Science (AMS) Membro

Conference scientific committee

Conference name Conference host
2014 - Current Congressos da AMS (Academy of Marketing Science) Diversos
2013 - Current Congressos da AFM (Association Française du Marketing) Diversos
2014 - 2015 Congressos do EMAC (European Marketing Academy) Diversos

Journal scientific committee

Journal title (ISSN) Publisher
2019 - Current Journal of Marketing for Higher Education (1540-7144) Taylor & Francis
2018/03/01 - Current Millenium - Journal of Education Technologies and Health (1647-662X) Instituto Politecnico de Viseu