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José Duarte da Rocha Santos has a degree in Business Sciences with a specialization in Marketing from the Instituto Superior de Línguas e Administração. Master in Marketing from Universidade Portucalense. PhD in Management from the University of Vigo. Specialist in Marketing and Advertising, having obtained the title in accordance with Decree-Law No. 206/2009, of August 31st. From 1998 to 2002, he developed various roles in the commercial, marketing and management areas, essentially in companies in the technology sector. From 2003 to 2018, he participated as a trainer and consultant in the area of management and marketing in several projects, most financed by European funds. Teaching in higher education since 1999 in the areas of management and marketing. He is currently a professor in the field of marketing at the Instituto Superior de Contabilidade e Administração do Porto / Politécnico do Porto. Researcher at the Center for Organizational and Social Studies of the Polytechnic of Porto (CEOS.PP).
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Identification

Personal identification

Full name
José Duarte da Rocha Santos

Citation names

  • Santos, José Duarte

Author identifiers

Ciência ID
811F-A8A7-0016
ORCID iD
0000-0001-5815-4983

Email addresses

  • jdsantos@iscap.ipp.pt (Professional)

Websites

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Intermediate (B1) Upper intermediate (B2) Intermediate (B1) Intermediate (B1) Intermediate (B1)
Spanish; Castilian Beginner (A1) Upper intermediate (B2) Beginner (A1) Intermediate (B1) Intermediate (B1)
French Beginner (A1) Intermediate (B1) Beginner (A1) Elementary (A2) Beginner (A1)
Education
Degree Classification
2016/01/19
Concluded
 Business Management and Direction (Doutoramento)
Universidade de Vigo, Spain
"The critical factors of success in the adoption of a CRM strategy" (THESIS/DISSERTATION)
 Sobresaliente cum laude
2012
Concluded
 Title of Specialist in Marketing and Advertising (Outros)
Instituto Superior Politécnico Gaya, Portugal
2004
Concluded
 Marketing (Mestrado)
Universidade Portucalense Infante Dom Henrique, Portugal
"The Internet’s enhancement of individualized relationship marketing" (THESIS/DISSERTATION)
 Muito Bom
2000
Concluded
 Marketing (Pós-Graduação)
Universidade Portucalense Infante Dom Henrique, Portugal
 15
1996
Concluded
 Business Sciences with specialization in Marketing (Licenciatura)
ISLA Instituto Politécnico de Gestão e Tecnologia, Portugal
 13
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2022/09/01 - Current Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2018 - 2022/08/31 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2017 - 2022/08/31 Teacher Coordinator (Polytechnic Teacher) Instituto Superior Politécnico Gaya, Portugal
2010/09 - 2018 Invited Assistant (Polytechnic Teacher) Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2004/03 - 2017 Adjunct Teacher (Polytechnic Teacher) Instituto Superior Politécnico Gaya, Portugal
1999/09 - 2004/03 Assistant (Polytechnic Teacher) Instituto Superior Politécnico Gaya, Portugal

Positions / Appointments

Category
Host institution 		Employer
2022/10/01 - Current Director of CTeSP in Point of Sale Commercial Management Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2020/09/01 - 2022/08/31 Organic Unit Director Instituto Superior Politécnico Gaya - Escola Superior de Ciências Empresariais, Portugal
Instituto Superior Politécnico Gaya - Escola Superior de Ciências Empresariais, Portugal
2018 - 2022/08/31 Coordinator of CTeSP in Digital Marketing Instituto Superior Politécnico Gaya, Portugal
2022 - 2022 Coordinator of the Postgraduate Course in Management, Innovation and Digital Technology Instituto Superior Politécnico Gaya, Portugal
2022 - 2022 Coordinator of the Postgraduate Course in Digital Transformation in Sales Instituto Superior Politécnico Gaya, Portugal
2018 - 2019 Coordinator of the Postgraduate Course in Business, Design and Market Management Instituto Superior Politécnico Gaya, Portugal
2007/09 - 2010/08 Organic Unit Sub-director Instituto Superior Politécnico Gaya - Escola Superior de Ciências e Tecnologia, Portugal
Instituto Superior Politécnico Gaya - Escola Superior de Ciências e Tecnologia, Portugal
2001/09 - 2010/08 Coordinator of the Degree in Management Informatics Instituto Superior Politécnico Gaya, Portugal
Projects

Grant

Designation Funders
2021/12/01 - Current DEMS - Developing E-marketing Skills for the Business Market
2021-1-PL01-KA220-HED-032208
Principal investigator
Instituto Politécnico do Porto Centro de Estudos Organizacionais e Sociais, Portugal
Ongoing

Contract

Designation Funders
2021 - 2021 The impact of digitalization on job security and quality in the post-Covid era
-
Co-Principal Investigator (Co-PI)
Concluded
Outputs

Publications

Book
  1. Almeida, Fernando Luís Ferreira de; José C. Morais; Santos, José Duarte. Digital Sustainability: Inclusion and Transformation. ISPGAYA 2023. Cham., Switzerland: Springer Nature. 2024.
    Published
  2. Pires, Paulo Botelho. A Empresa Digital com WordPress. Edição de autor. 2022.
    Published
  3. Santos, José Duarte; Almeida, Fernando Luís Ferreira de. The Business Plan Reference Manual for IT Businesses. River Publishers. 2018.
    Published
  4. Santos, José Duarte; Lousã, Mário J. D.. Como fazer trabalhos académicos. Portugal: Porto Editora. 2018.
    Published
  5. Santos, José Duarte (811F-A8A7-0016); Lousã, Mário J. D.; Ana, Paula C.. Guia do aluno bem sucedido. Vila Nova de Gaia, Portugal: Instituto Superior Politécnico Gaya. 2010.
    Published
  6. Santos, José Duarte. CRM offline & online. Vila Nova de Gaia, Portugal: Instituto Superior Politécnico Gaya. 2006.
    Published
Book chapter
  1. Pires, Paulo Botelho; Santos, José Duarte; Pereira, Inês Veiga. "Artificial Neural Networks: History and State of the Art". In Encyclopedia of Information Science and Technology, Sixth Edition, 1-25. IGI Global, 2025.
    Published • 10.4018/978-1-6684-7366-5.ch037
  2. Pires, Paulo Botelho; Santos, José Duarte; Pereira, Inês Veiga. "Marketing: History and Development of Its Definition". In Encyclopedia of Information Science and Technology, Sixth Edition, 1-17. IGI Global, 2025.
    Published • 10.4018/978-1-6684-7366-5.ch059
  3. Pires, Paulo Botelho; Santos, José Duarte. "Online Store Selection: Identifying the Constructs". In The Impact of Digitalization on Current Marketing Strategies, 57-77. Emerald Publishing Limited, 2024.
    10.1108/978-1-83753-686-320241004
  4. Pires, Paulo Botelho; Morais, Cláudia Filipa Silva; Delgado, Catarina; Santos, José Duarte. "Purchase Intention of Sustainable Fashion". In Advances in Marketing, Customer Relationship Management, and E-Services, 95-111. IGI Global, 2024.
    10.4018/979-8-3693-3049-4.ch006
  5. Trzaskowska, A. M.; Pires, P. B.; Santos, José Duarte. "The Digital Research Revolution". In Digital Marketing: Analyzing its Transversal Impact, edited by Paulo Botelho Pires; José Duarte da Rocha Santos; Inês Veiga Pereira, 67-90. CRC Press, 2024.
    Published
  6. Pires, P. B.; Santos, José Duarte; Silva, R.. "Relationship Marketing in the Age of Digital Marketing". In Digital Marketing: Analyzing its Transversal Impact, 131-156. CRC Press, 2024.
    Published
  7. Santos, José Duarte; Sousa, B.; Pires, P. B.. "Internal Marketing Supported by Digital Marketing". In Digital Marketing: Analyzing its Transversal Impact, 215-234. CRC Press, 2024.
    Published
  8. Rodrigues, Ana Catarina; Pires, Paulo Botelho; Delgado, Catarina; Santos, José Duarte. "Green Cosmetics". In Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing, 41-67. IGI Global, 2023.
    Published • 10.4018/978-1-6684-8681-8.ch003
  9. Pires, Paulo Botelho; Santos, José Duarte. "Digital Marketing Perspectives". In Advances in Marketing, Customer Relationship Management, and E-Services, 1-27. IGI Global, 2023.
    Published • 10.4018/978-1-6684-8958-1.ch001
  10. Pires, Paulo Botelho; Santos, José Duarte. "Artificial Intelligence and Marketing - Progressive or Disruptive Transformation?: A review of the literature". In Confronting Security and Privacy Challenges in Digital Marketing, 95-118. IGI Global, 2023.
    Published • 10.4018/978-1-6684-8958-1.ch005
  11. Morais, Cláudia Filipa; Pires, Paulo Botelho; Delgado, Catarina; Santos, José Duarte. "Intention to Purchase Sustainable Fashion". In Social Media and Online Consumer Decision Making in the Fashion Industry, 160-185. IGI Global, 2023.
    Published • 10.4018/978-1-6684-8753-2.ch010
  12. Pires, Paulo Botelho; Santos, José Duarte. "Artificial Neural Networks and Discrete Choice Models: Sales Forecast in Supermarket Products". In Management and Marketing for Improved Retail Competitiveness and Performance, 236-261. United States: IGI Global, 2023.
    Published • 10.4018/978-1-6684-8574-3.ch012
  13. Silva, Ricardo Jorge; Pires, Paulo Botelho; Delgado, Catarina; Santos, José Duarte. "Intra-Hospital Virtual Communities and Well-Being of Cancer Patients". In Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs, 24-47. IGI Global, 2023.
    Published • 10.4018/978-1-6684-8984-0.ch002
  14. Caldeira, Carla; Pereira, Diana; Santos, José Duarte; Guimarães, Cristina; Almeida, Fernando. "Relevance and Characteristics of Responsible Innovation Assessment Tools". In Multidimensional Sustainability: Transitions and Convergences, 185-199. Springer Nature Switzerland, 2023.
    Published • 10.1007/978-3-031-24892-4_11
  15. Rosendo, Beatriz; Sousa, Bruno; Santos, José Duarte. "Sustainability and Corporate Social Responsibility in the Portuguese Tourism Context: A Preliminary Study". In Multidimensional Sustainability: Transitions and Convergences, 463-470. Springer Nature Switzerland, 2023.
    Published • 10.1007/978-3-031-24892-4_31
  16. José Duarte Santos. "The Role of Social Shopping in the Growth of Social Commerce". In Digital Marketing Trends, 35-38. Portugal: CEOS Publicações, 2022.
    Published • 10.56002/ceos.0010ch
  17. Santos, José Duarte; Steffen Mayer. "Social Networks and Cultural Differences: Adidas's Case on Twitter and Sina Weibo". In Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture, 1201-1217. IGI Global, 2022.
    Published • 10.4018/978-1-6684-6307-9.ch064
  18. Santos, José Duarte; Luísa Rodrigues; Justino Marco Lourenço. "The Potential of 5G Technology Applied to Tourism Marketing". In Promoting Organizational Performance Through 5G and Agile Marketing, 28-21. United States: IGI Global, 2022.
    Published • 10.4018/978-1-6684-5523-4.ch002
  19. Ana Lima; Santos, José Duarte; Israel Anjos. "Omni-Channel Challenges and Opportunities for Profitable Customer Relationship". In Sales Management for Improved Organizational Competitiveness and Performance, 204-226. IGI Global, 2022.
    Published • 10.4018/978-1-6684-3430-7.ch011
  20. Santos, José Duarte; Inês Veiga Pereira; Mariana Cardoso Passos. "The Concept of Sustainability Supported by Green Marketing in Digital Communication Applied to Textile Fashion". In Promoting Organizational Performance Through 5G and Agile Marketing, 96-121. IGI Global, 2022.
    Published • 10.4018/978-1-6684-5523-4.ch006
  21. Pereira, Inês Veiga; Santos, José Duarte; Nunes de Carvalho, Inês. "Colour Theory in Healthcare Corporate Identity". In Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector, 168-187. United States: IGI Global, 2021.
    Published • 10.4018/978-1-7998-7263-4.ch008
  22. Pires, Paulo Botelho; Barros, António Correia; Santos, José Duarte. "THEIA". In Cases on Digital Strategies and Management Issues in Modern Organizations, 119-149. United States: IGI Global, 2021.
    Published • 10.4018/978-1-7998-1630-0.ch006
  23. Singh, Surabhi; Santos, José Duarte. "Investigating the Critical Success Factors of Artificial Intelligence-Driven CRM in J. K. Tyres". In Advances in Marketing, Customer Relationship Management, and E-Services, 115-126. United States: IGI Global, 2021.
    Published • 10.4018/978-1-7998-7959-6.ch007
  24. Santos, José Duarte; Castelo, José Pita. "The Adoption of a CRM Strategy Based on the Six-Dimensional Model". In Cases on Digital Strategies and Management Issues in Modern Organizations, 255-270. United States: IGI Global, 2021.
    Published • 10.4018/978-1-7998-1630-0.ch011
  25. Santos, José Duarte; Duarte, Paulo C.. "A influência dos portais imobiliários no processo de decisão de compra". In Marketing Digital: Estudos e Pesquisas, 17-58. Efeito Sete Publicações, 2021.
    Published
  26. Santos, José Duarte; José Pita Castelo; Fernando Almeida. "Critical Success Factors in a Six Dimensional Model CRM Strategy". In Encyclopedia of Organizational Knowledge, Administration, and Technology, 2105-2118. IGI Global, 2021.
    Published • 10.4018/978-1-7998-3473-1.ch145
  27. Roque, João; Santos, José Duarte; Simões, Jorge; Almeida, Fernando Luís Ferreira de (3716-5F4F-E080). "Exploring the Organizational and Technological Implications on Strategic Business Model Change". In Dynamic Strategic Thinking for Improved Competitiveness and Performance, edited by Georgette Andraz; Helder Carrasqueira; Rosaria Pereira; Rita Baleiro, 28-51. United States: IGI Global, 2020.
    Published • 10.4018/978-1-7998-4552-2.ch002
  28. Santos, José Duarte; Mayer, S. "Social Networks and Cultural Differences: Adidas's Case on Twitter and Sina Weibo". In Analyzing Global Social Media Consumption, 121-137. United States: IGI Global, 2020.
    Published
  29. Santos, José Duarte; Alves, Gisela Maia. "Marketing relacional". In Marketing aplicado à moda portuguesa, 91-117. Lisboa, Portugal: Chiado Books, 2019.
    Published
  30. Santos, José Duarte; Alves, Gisela Maia. "Ligação relacional do consumidor de moda: caso Micaela Oliveira". In Marketing aplicado à moda portuguesa, 245-261. Lisboa, Portugal: Chiado Books, 2019.
    Published
  31. Santos, José Duarte; Almeida, Fernando Luís Ferreira de. "Marketing and Technologies Platforms in Smart F-Store". In Managing Diversity, Innovation, and Infrastructure in Digital Business, 139-159. United States, 2018.
    Published • 10.4018/978-1-5225-5993-1.ch007
  32. Castelo, José Pita. "The Six Dimensions of Adoption of a CRM Strategy". In Diverse Methods in Customer Relationship Marketing and Management, 17-43. United States: IGI Global, 2018.
    Published • 10.4018/978-1-5225-5619-0.ch002
  33. Monteiro, J.; Santos, J.D.; Almeida, F.. "The involvement of new ideas in products and services innovation: A technological approach". In Handbook of Research on Effective Project Management through the Integration of Knowledge and Innovation. IGI Global, 2015.
    Published • http://dx.doi.org/10.4018/978-1-4666-7536-0.ch009
  34. Santos, José Duarte; Almeida, Fernando; Monteiro, José Augusto. "New Product Launch". In Global Innovation Science Handbook, 763-783. New York, United States: McGraw-Hill Professional, 2014.
    Published
Conference paper
  1. Pires, Paulo Botelho; Santos, José Duarte. "Artificial Neural Networks and Discrete Choice Models: Comparing and Contrasting". Paper presented in ICMarkTech (International Conference on Marketing and Technologies) 2023, Praga, 2023.
    Published
  2. Araújo, Joana; Santos, José Duarte. "Athletes’ Personal Branding & Brand Image: a bibliometric analysis.". Paper presented in ICMarktech 2023, Praga, 2023.
    Accepted
  3. Martins, Adriana; Sousa, Bruno; Liberato, Dália; Santos, José Duarte; Liberato, Pedro. "Diversity in Tourism Demand and the Revisiting of Sustainable and Pilgrimage Destinations: An Approach to the Ways of St. James". Paper presented in ISPGAYA International Congress, under the theme "Digital sustainability: inclusion and transformation", Vila Nova de Gaia, 2023.
    Published • 10.1007/978-3-031-57650-8_19
  4. Prisco, Mariana; Pires, Paulo Botelho; Delgado, Catarina; Santos, José Duarte. "Understanding the Constructs Related to Customer Experience in Online Stores". Paper presented in ISPGAYA International Congress, under the theme "Digital sustainability: inclusion and transformation", Vila Nova de Gaia, 2023.
    Published • 10.1007/978-3-031-57650-8_29
  5. Rosa, Aguinaldo; Sousa, Bruno; Liberato, Pedro; Santos, José Duarte. "Citybranding: Generation of Brands in the Cities of Mindelo and Praia, Cape Verde". Paper presented in ISPGAYA International Congress, under the theme "Digital sustainability: inclusion and transformation", Vila Nova de Gaia, 2023.
    Published • 10.1007/978-3-031-57650-8_30
  6. Rodrigues, Ana Catarina; Pires, Paulo Botelho; Delgado, Catarina; Santos, José Duarte. "Buying Consideration Drivers of Environmentally Friendly Cosmetics". Paper presented in ISPGAYA International Congress, under the theme "Digital sustainability: inclusion and transformation", Vila Nova de Gaia, 2023.
    Accepted • 10.1007/978-3-031-57650-8_31
  7. Torres, Ana; Pilar, Pedro; Santos, José Duarte; Pereira, Inês Veiga; Pires, Paulo Botelho. "Analyzing Driving Factors of User-generated Content on YouTube and its Influence on Consumers Perceived Value". Paper presented in ICMarkTech (International Conference on Marketing and Technologies) 2022, Santiago de Compostela, 2022.
    Published • 10.1007/978-981-19-9099-1_47
  8. Oliveira, Ricardo; Pereira, Inês Veiga; Santos, José Duarte; Torres, Ana; Pires, Paulo Botelho. "Online shopping experience on satisfaction and loyalty on Luxury Brand Websites". Paper presented in ICMarkTech (International Conference on Marketing and Technologies) 2022, Santiago de Compostela, 2022.
    Published • 10.1007/978-981-19-9099-1_52
  9. Caldeira, Carla; Pereira, Diana; Santos, José Duarte; Guimarães, Cristina; Almeida, Fernando. "Relevance and Characteristics of Responsible Innovation Assessment Tools". Paper presented in Multidimensional Sustainability: Transitions and Convergences - ISPGAYA 2022, Vila Nova de Gaia, 2022.
    Published
  10. Pereira, Inês Veiga; Araújo, Joana; Santos, José Duarte. "The relationship between corporate social responsibility and customer satisfaction: literature review". Paper presented in Multidimensional Sustainability: Transitions and Convergences - ISPGAYA 2022, Vila Nova de Gaia, 2022.
    Published
  11. Rosendo, Beatriz; Sousa, Bruno; Santos, José Duarte. "Sustainability and Corporate Social Responsibility in the Portuguese Tourism Context: A Preliminary Study". Paper presented in Multidimensional Sustainability: Transitions and Convergences - ISPGAYA 2022, Vila Nova de Gaia, 2022.
    Published
  12. Santos, José Duarte; Catarina Passos ; Pereira, Inês Veiga. "Marketing mix and Online communication for sustainable marketing of textile fashion: a case study". Paper presented in ICABM2022 International Conference of Applied Business and Management, 2022.
    Published
  13. Nelson Neves; Susana Sá; João Carlos Monteiro; Santos, José Duarte; Justino Lourenço; José Carlos Morais. "Higher education institutions accessibility: a comparative analysis of access to content on institutional sites". Paper presented in EDULEARN22 Conference, 2022.
    Published • 10.21125/edulearn.2022.1396
  14. Justino Lourenço; Susana Sá; Nelson Neves; João Carlos Monteiro; Santos, José Duarte; José Carlos Morais. "Results of the evaluation of curricular units in the area of mathematics in higher education courses: a pre and post covid 19 comparative study". 2022.
    Published • 10.21125/edulearn.2022.1292
  15. Justino Lourenço; José Morais; João Monteiro; Santos, José Duarte; Nelson Neves; Susana Sá. "Conceptions on higher education students about use of technologies in the learning process: a comparative study". Paper presented in INTED2022 Conference, 2022.
    Published • 10.21125/inted.2022.1038
  16. José Morais; Justino Lourenço; Santos, José Duarte; João Monteiro; Nelson Neves; Susana Sá. "Conceptions on higher education professors about use of technologies in the learning process: a comparative study". 2022.
    Published • 10.21125/inted.2022.1048
  17. Pereira, Inês Veiga; Araújo, Joana; Santos, José Duarte. "The Relationship Between Corporate Social Responsibility and Customer Satisfaction: Literature Review". Vila Nova de Gaia, 2022.
    Published • 10.1007/978-3-031-24892-4_18
  18. José Carlos Pereira de Morais; João Monteiro; Santos, José Duarte; Luís Abranches Soveral; Nelson Neves; Susana Sá. "Distance Learning: Teaching Seen by Higher Educations Professors Under Covid 19". Paper presented in EDULEARN21, Online, 2021.
    Published • 10.21125/edulearn.2021.0619
  19. José Carlos Pereira de Morais; João Monteiro; Santos, José Duarte; Luís Abranches Soveral; Nelson Neves; Susana Sá. "Distance Learning: Learning Seen by Higher Educations Students Under Covid 19". Paper presented in EDULEARN21, Online, 2021.
    Published • 10.21125/edulearn.2021.0621
  20. Santos, José Duarte; Monteiro, José Augusto; Almeida, Fernando. "The level of technology on Social Customer Relationship Management". Paper presented in International Conference on Marketing and Consumer Behaviour (ICMC), Porto, 2013.
    Published
  21. Santos, José Duarte; Pita, José Castelo. "As dimensões formulação, filosofia, melhores práticas, organização e recursos humanos, processos e tecnologia na adopção de uma estratégia de CRM". Paper presented in XX Jornadas Luso-Espanholas de Gestão Científica, Setúbal, 2010.
    Published
  22. Monteiro, José Augusto; Santos, José Duarte. "Mobile office CRM: um estudo exploratório de dimensões e funcionalidades disponibilizadas à automatização da força de vendas". Paper presented in Conferência da Associação Portuguesa de Sistemas de Informação (CAPSI), Viseu, 2009.
    Published
  23. Santos, José Duarte; Pita, José Castelo. "A gestão de métricas como uma boa prática na adopção de uma estratégia de CRM". Paper presented in XI Seminário Luso-Espanhol de Economia Empresarial, Faro, 2009.
    Published
  24. Lourenço, J.M.; Santos, José Duarte. "Emerging technologies in m-CRM | Tecnologias emergentes no m-CRM". Paper presented in 4ª Conferência Ibérica de Sistemas e Tecnologias de Informação (CISTI), Póvoa do Varzim, 2009.
    Published
Edited book
  1. Pires, Paulo Botelho; Santos, José Duarte; Pereira, Inês Veiga. Digital Marketing: Analyzing its Transversal Impact. CRC Press. 2024.
    Published • Editor
  2. Almeida, Fernando Luís Ferreira de; José Carlos Morais; Santos, José Duarte. Digital Sustainability: Inclusion and Transformation - Proceedings of ISPGAYA 2023. Springer Cham. 2024.
    Published • Editor
  3. Almeida, Fernando Luís Ferreira de; José Carlos Morais; Santos, José Duarte. Multidimensional Sustainability: Transitions and Convergences - Proceedings of ISPGAYA 2022. Springer Cham. 2023.
    Published • Editor
  4. Santos, José Duarte; Pereira, Inês Veiga; Pires, Paulo Botelho. Management and Marketing for Improved Retail Competitiveness and Performance. United States: IGI Global. 2023.
    Published • Editor
  5. Pires, Paulo Botelho; Santos, José Duarte; Pereira, Inês Veiga; Ana Isabel Torres. Confronting Security and Privacy Challenges in Digital Marketing. United States: IGI Global. 2023.
    Published • Editor
  6. Inês Veiga Pereira; Pires, Paulo Botelho; Santos, José Duarte. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs. IGI Global. 2023.
    Published • Editor
  7. Santos, José Duarte. Sales Management for Improved Organizational Competitiveness and Performance. United States: IGI Global. 2022.
    Published • 10.4018/978-1-6684-3430-7 • Editor
  8. José Duarte da Rocha Santos. Promoting Organizational Performance Through 5G and Agile Marketing. United States: IGI Global. 2022.
    Published • 10.4018/978-1-6684-5523-4 • Editor
  9. Pereira, Inês Veiga; Santos, José Duarte. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector. United States: IGI Global. 2021.
    Published • 10.4018/978-1-7998-7263-4 • Editor
  10. Santos, José Duarte. Cases on Digital Strategies and Management Issues in Modern Organizations. United States: IGI Global. 2021.
    Published • 10.4018/978-1-7998-1630-0 • Editor
  11. Santos, José Duarte; Lima, Óscar Silva. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries. United States: IGI Global. 2019.
    Published • Editor
Journal article
  1. Pires, Paulo Botelho; Morais, Cláudia; Delgado, Catarina J. M.; Santos, José Duarte. "Sustainable Fashion: Conceptualization, Purchase Determinants, and Willingness to Pay More". Administrative Sciences 14 7 (2024): 143. http://dx.doi.org/10.3390/admsci14070143.
    Published • 10.3390/admsci14070143
  2. Barbosa, Branca; Santos, José Duarte. "Bibliometric Study on the Social Shopping Concept". Administrative Sciences 13 10 (2023): 213. http://dx.doi.org/10.3390/admsci13100213.
    Published • 10.3390/admsci13100213
  3. Moreira, Francisco; Pereira, Inês; Santos, José Duarte; Pires, Paulo Botelho. "Sports celebrity endorsement impact on purchase intention". Revista Galega de Economía 32 3 (2023): 1-21. http://dx.doi.org/10.15304/rge.32.3.8710.
    Published • 10.15304/rge.32.3.8710
  4. Araújo, Joana; Pereira, Inês Veiga; Santos, José Duarte. "The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction". Administrative Sciences 13 5 (2023): 118. http://dx.doi.org/10.3390/admsci13050118.
    Published • 10.3390/admsci13050118
  5. Araújo, Carlota Rocha; Pires, Paulo Botelho; Delgado, Catarina; Santos, José Duarte. "Persuasive Determinants in the Hotel Industry's Newsletter Opening Rates". Sustainability 15 4 (2023): 3358. http://dx.doi.org/10.3390/su15043358.
    Published • 10.3390/su15043358
  6. Paulo Botelho Pires; Santos, José Duarte; Pedro Quelhas de Brito; David Nunes Marques. "Connecting Digital Channels to Consumers - Purchase Decision-Making Process in Online Stores". Sustainability (2022): https://doi.org/10.3390/su142114392.
    Published • 10.3390/su142114392
  7. Almeida, Fernando; Morais, José; Santos, José Duarte. "A Bibliometric Analysis of the Scientific Outcomes of European Projects on the Digital Transformation of SMEs". Publications 10 4 (2022): 34. http://dx.doi.org/10.3390/publications10040034.
    Published • 10.3390/publications10040034
  8. Patrícia Correia; José Duarte Santos. "Estudo preliminar sobre categorização de conteúdos na perspetiva contributiva para o social selling no LinkedIn". Cadernos de Investigação do Mestrado em Negócio Eletrónico CIMNE (2022): https://doi.org/10.56002/ceos.0053_cimne_1_2.
    10.56002/ceos.0053_cimne_1_2
  9. Branca Barbosa; José Duarte Santos. "O Papel do Social Shopping como Estratégia de E-commerce". Cadernos de Investigação do Mestrado em Negócio Eletrónico CIMNE (2022): https://doi.org/10.56002/ceos.0054_cimne_1_2.
    Published • 10.56002/ceos.0054_cimne_1_2
  10. Fernando Almeida; Santos, José Duarte. "Perceptions and role of university spin-offs on the employment of young graduates". International Journal of Entrepreneurship and Innovation Management 25 4/5 (2021): 279-279. http://dx.doi.org/10.1504/ijeim.2021.119177.
    Published • 10.1504/ijeim.2021.119177
  11. Almeida, Fernando; Santos, José Duarte. "The effects of COVID-19 on job security and unemployment in Portugal". International Journal of Sociology and Social Policy 40 9/10 (2020): 995-1003. http://dx.doi.org/10.1108/ijssp-07-2020-0291.
    Published • 10.1108/ijssp-07-2020-0291
  12. Almeida, Fernando Luís Ferreira de; Santos, José Duarte; Monteiro, Jose Augusto. Corresponding author: Almeida, Fernando Luís Ferreira de. "The Challenges and Opportunities in the Digitalization of Companies in a Post-COVID-19 World". IEEE Engineering Management Review 48 3 (2020): 97-103. https://doi.org/10.1109/EMR.2020.3013206.
    Published • 10.1109/EMR.2020.3013206
  13. Almeida, Fernando Luís Ferreira de; Santos, José Duarte. "The Role of Social Networks in the Internationalisation of Startups: LinkedIn in Portuguese Context". Management & Marketing. Challenges for the Knowledge Society 15 3 (2020): 345-363. http://dx.doi.org/10.2478/mmcks-2020-0020.
    Published • 10.2478/mmcks-2020-0020
  14. Santos, José Duarte; Almeida, Fernando Luís Ferreira de. Corresponding author: Almeida, Fernando Luís Ferreira de. "The role of social media in portuguese SMEs". Management & Marketing 18 2 (2020): 99-116.
    Published
  15. Almeida, Fernando Luís Ferreira de; Santos, José Duarte. Corresponding author: Almeida, Fernando Luís Ferreira de. "A survey of innovation performance models and metrics". Journal of Applied Economic Sciences 21 6(52) (2017): 1732-1750.
    Published
  16. Pita, José Castelo; González-Loureiro, Miguel; Santos, José Duarte. Corresponding author: Pita, José Castelo. "Los intangibles en el cambio de entidad de los clientes de banca detallista". Poliantea 10 18 (2014): 33-57.
    Published
  17. Almeida, Fernando Luís Ferreira de; Santos, José Duarte; A. Monteiro, Jose. Corresponding author: Almeida, Fernando Luís Ferreira de. "E-Commerce Business Models in the Context of Web 3.0 Paradigm". International Journal of Advanced Information Technology 3 6 (2013): 1-12.
    Published • 10.5121/ijait.2013.3601
  18. Santos, José Duarte. "Contexto de implementação e integração da plataforma Moodle no Instituto Superior Politécnico Gaya". Politécnica 17 (2010): 19-26.
    Published
  19. Santos, José Duarte; Monteiro, José Augusto. "Integração da plataforma Moodle no contexto educativo do Instituto Superior Politécnico Gaya: um modelo para a criação de ciclos de formação". Politécnica 17 (2010): 35-41.
    Published
  20. Freitas, Carlos Lucas; Santos, José Duarte. "A potenciação do marketing relacional nas empresas portuguesas". Revista Portuguesa de Marketing 024 (2009): 21-34.
    Published
  21. Santos, José Duarte. "A Internet e as fontes de informação digital sobre CRM". Politécnica 16 (2009): 19-32.
    Published
  22. Lopes, Fernando Coimbra; Santos, José Duarte. "CRM no modelo SaaS: uma lufada de ar fresco para as PME". Politécnica 13 (2006): 35-40.
    Published
  23. Santos, José Duarte; Freitas, Carlos Lucas. "A gestão do conhecimento e o marketing interno na potenciação do CRM". Revista Portuguesa e Brasileira de Gestão 5 4 (2006): 12-21.
    Published
  24. Santos, José Duarte. "Contributos da satisfação e fidelização na adopção de uma estratégia de CRM". Politécnica 12 (2005): 21-28.
    Published
  25. Santos, José Duarte. "Application Service Provider: o outsourcing em análise". Politécnica 11 (2005): 13-20.
    Published
  26. Santos, José Duarte. "e-CRM nas empresas". Marketeer 109 (2005): 80-86.
    Published
  27. Santos, José Duarte; Moreira, Jorge Rocha. "O franchising: uma abordagem introdutória". Politécnica 10 (2004): 23-30.
    Published
  28. Santos, José Duarte. "A gestão de relacionamento com clientes". Marketeer 94 (2004): 104-109.
    Published
  29. Santos, José Duarte. "Análise SWOT". Politécnica 8 (2003): 43-46.
    Published
  30. Pereira, António Mendes; Santos, José Duarte. "Sistemas de Informação: uma abordagem introdutória". Politécnica 7 (2003): 11-16.
    Published
  31. Mariete, Azeredo; Santos, José Duarte. "Estudo do comportamento do consumidor na escolha de um operador de telemóvel". Revista Portuguesa de Marketing 9 (2000): 55-66.
    Published
  32. Santos, José Duarte. "A segmentação do mercado internacional". Politécnica 2 (2000): 37-43.
    Published
Journal issue
  1. Santos, José Duarte; Paulo Botelho Pires; Inês Veiga Pereira. "Digital marketing in the strategic organisational transformation toward corporate social responsibility and sustainability". Administrative Sciences (2025):
    In press • Coeditor
Report
  1. Santos, José Duarte; José C. Morais. 2020. Relatório de Verificação EQAVET- Escola Profissional de Espinho / Espinho. http://areareservada.qualidade.anqep.gov.pt/garantiaqualidade/uploads/pedidos/1211_auditoriafinal.pdf.
  2. Santos, José Duarte. 2012. Processo de consultoria em CRM na perspectiva do marketing.
Thesis / Dissertation
  1. Santos, José Duarte. "Los factores críticos del éxito en la adopción de una estrategia de CRM". PhD, 2016.
  2. Santos, José Duarte. "A potenciação pela Internet do marketing relacional individualizado". Master, 2004.

Other

Other output
  1. Fuentes de información electrónica en CRM. 2006. Santos, José Duarte.
Activities

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2023 - 2023 O impacto das campanhas Google Ads nas marcas: Estágio na Wise Pirates
Supervisor
 Marketing Digital (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2023 - 2023 Contributo das LinkedIn Company Pages para o social selling: estudo aplicado às farmácias portuguesas
Supervisor
 Negócio Eletrónico (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2023 - 2023 O Papel do Social Shopping como estratégia de E-Commerce
Supervisor
 Negócio Eletrónico (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2023 - 2023 A influência das redes sociais nos padrões de beleza
Supervisor
 Marketing Digital (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2021 - 2021 Gaming Influencers: estudo preliminar em Portugal
Supervisor
 Marketing Digital (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2021 - 2021 Papel da comunicação digital no desenvolvimento sustentável da moda têxtil
Supervisor
 Marketing Digital (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2020 - 2020 Content marketing e brand engagement na rede social Facebook
Supervisor
 Marketing Digital (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2018 - 2018 O potencial do social selling através do LinkedIn: um estudo de caso
Supervisor
 Marketing Digital (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2018 - 2018 O papel dos portais imobiliários na criação de oportunidades de negócio
Supervisor
 Marketing Digital (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2017 - 2017 O papel do conteúdo no Facebook para o customer engagement: um estudo aplicado ao setor das telecomunicações
Supervisor
 Marketing Digital (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2016 - 2016 Os concursos no Facebook: contributos para o relacionamento com o cliente
Supervisor
 Marketing Digital (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2014 - 2014 A influência do modelo de aceitação da tecnologia na adoção da rede social Facebook na perspetiva do perfil pessoal
Supervisor
 Marketing Digital (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2024 - Current ISPGAYA International Congress, under the theme "Business Sustainability Innovation in Entrepreneurship & Internationalisation" (2024/10/24 - 2024/10/25)
Congress (Member of the Organising Committee)
 Instituto Superior Politécnico Gaya, Portugal
2023 - 2023 ISPGAYA International Congress, under the theme "Digital sustainability: inclusion and transformation" (2023/09/26 - 2023/09/27)
Congress (Member of the Organising Committee)
 Instituto Superior Politécnico Gaya, Portugal
2022 - 2022 ISPGAYA International Congress, under the theme "Multidimensional sustainability: transitions and convergences" (2022/09/29 - 2022/09/30)
Congress (Member of the Organising Committee)
 Instituto Superior Politécnico Gaya, Portugal
2022 - 2022 ISPGAYA Business Science Conferences, under the theme "The development of sustainability" (2022/03/09 - 2022/03/10)
Conference (Member of the Organising Committee)
 Instituto Superior Politécnico Gaya, Portugal

Event participation

Activity description
Type of event 		Event name
Institution / Organization
2023/11/30 - 2023/12/02 Paper communication: "Integration of online communication channels and online consumer behavior"
Conference
 ICMarkTech (International Conference on Marketing and Technologies) 2023
Ceská zemedelská univerzita v Praze, Czech Republic
2022 - 2022 Paper communication "Analyzing Driving Factors of User-generated Content on YouTube and its Influence on Consumers Perceived Value"
Conference
 ICMarkTech (International Conference on Marketing and Technologies) 2022
Universidade de Santiago de Compostela, Spain
2010/02/04 - 2010/02/05 Paper communication: As dimensões formulação, filosofia, melhores práticas, organização e recursos humanos, processos e tecnologia na adopção de uma estratégia de CRM
Conference
 XX Luso-Spanish Scientific Management Conference
Instituto Politécnico de Setúbal, Portugal
2009/11/12 - 2009/11/13 Paper communication: A gestão de métricas como uma boa prática na adopção de uma estratégia de CRM
Seminar
 XI Luso-Spanish Seminar on Business Economics
Universidade do Algarve Escola Superior de Gestão Hotelaria e Turismo, Portugal

Jury of academic degree

Topic
Role 		Candidate name (Type of degree)
Institution / Organization
2024 Avaliação do ROI de projetos de inteligência artificial no marketing: uma análise sobre os retornos tangíveis e intangíveis
(Thesis) Main arguer
 Darkio Lourenço Siqueira Paulo (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2024 Validação do Modelo de Edelman e Singer: Contexto de Elevado e Baixo Envolvimento
(Thesis) Main arguer
 Catarina Alexandre de Brito Ferreira (Master)
Universidade do Porto Faculdade de Economia, Portugal
2024 A importância da Comunicação Digital para a Gestão de Projetos na Prio
(Thesis) Main arguer
 Inês Almeida Hipólito (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2024 Plano de Comunicação Integrada de Marketing: O caso da Geladaria Amicini
(Thesis) Arguer
 Luis David Carbo Valle (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2023 Avaliação da satisfação profissional na corporação dos Bombeiros de Lourosa - estudo de caso
(Thesis) Main arguer
 Lara Raquel Pereira (Master)
Universidade Lusíada Porto, Portugal
2023 Otimização do ecossistema digital Amorim Cork Flooring
(Thesis) Main arguer
 Tiago Duarte Carvalho (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2023 Marketing digital: relatório de estágio na empresa Penguin Ballon, Lda
(Thesis) Main arguer
 Vanessa Carolina Fernandes de Almeida (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2023 Relatório de Estágio: Blue Bolt Agency
(Thesis) Main arguer
 João Luís Grilo e Castro (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2023 O papel do employer branding e do marketing interno na captação e retenção de talentos: um estudo
(Thesis) Main arguer
 Catarina de Jesus Rodrigues (Master)
Associação de Politécnicos da Região Norte, Portugal
2023 Publicidade nos Hospitais Privados Portugueses: um fator de decisão do utente
(Thesis) Main arguer
 Flávia Miranda Barbosa (Master)
Universidade do Porto, Portugal
2023 O papel da responsabilidade social no envolvimento nas redes sociais e brand attachment das marcas de moda - estudo de caso da geração Z
(Thesis) Main arguer
 Margarida Caramelo Lopes (Master)
Instituto Politécnico de Viseu Escola Superior de Educação de Viseu, Portugal
2023 A importância do Live Streaming como ferramenta de Publicidade e MKT: um estudo de caso sobre Casimiro Miguel
(Thesis) Main arguer
 Lauro Maciel Trapia (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2023 O impacto do brand attachment no segmento luxury do setor automóvel: uma abordagem à marca Porsche
(Thesis) Main arguer
 Abílio Fernando Bragança Milheiro (Master)
Instituto Politécnico do Cávado e do Ave Escola Superior de Hotelaria e Turismo, Portugal
2023 Uso da Inteligência Artificial e Algoritmos no Marketing Digital: O Caso da Amazon
(Thesis) Main arguer
 Rui Emanuel da Cruz Silva Rodrigues (Master)
Instituto Politécnico de Coimbra Instituto Superior de Contabilidade e Administração de Coimbra, Portugal
2023 O impacto das campanhas Google Ads nas marcas: Estágio na Wise Pirates
Supervisor
 Jacinta Ferrão Brito (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2023 Contributo das LinkedIn Company Pages para o social selling: estudo aplicado às farmácias portuguesas
Supervisor
 Patrícia de Sá Correia (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2023 O Papel do Social Shopping como estratégia de E-Commerce
Supervisor
 Branca Isabel Mendonça Barbosa (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2023 A influência das redes sociais nos padrões de beleza
Supervisor
 Elisabete Pinho Fernandes Martins (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2022 O poder dos influenciadores digitais na tomada de decisão dos consumidores: um estudo aplicado ao turismo em Portugal
(Thesis) Main arguer
 Diana Isabel Duarte Menezes. (Master)
Associação de Politécnicos da Região Norte, Portugal
2022 Os antecedentes da lealdade à marca no e-commerce
(Thesis) Main arguer
 Isabel João Marques Gomes (Master)
Universidade do Minho Escola de Engenharia, Portugal
2022 Novas abordagens de comunicação online para empresas B2B em contexto de pandemia - o caso dos webminars na Air Liquide
(Thesis) Main arguer
 Ana Santiago Costa (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2022 A Experiência do Cliente em Lojas On-line: Modelo Conceptual
(Thesis) Main arguer
 Mariana Prisco Pala Filipe (Master)
Universidade do Porto Faculdade de Economia, Portugal
2022 O efeito da responsabilidade corporativa na imagem e no valor da marca
(Thesis) Main arguer
 Joana Cristina Azevedo Araújo (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2022 Citybranding: geração das marcas de Mindelo e Praia - Cabo Verde
(Thesis) Main arguer
 Aguinaldo Barros Amante da Rosa (Master)
Instituto Politécnico do Cávado e do Ave Escola Superior de Hotelaria e Turismo, Portugal
2022 As determinantes da intenção de compra de cosmética verde
(Thesis) Main arguer
 Ana Catarina Costa Rodrigues (Master)
Universidade do Porto Faculdade de Economia, Portugal
2022 O impacto do Celebrity Endorsement na Intenção de Compra: o caso das Celebridades Desportivas nas Redes Sociais
(Thesis) Main arguer
 Francisco André Araújo Moreira (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2022 Influência dos fatores de escolha e a utilização dos canais de comunicação digitais na tomada de decisão dos alunos pelo Ensino Profissional em Portugal
(Thesis) Main arguer
 Tiago André da Silva Couto (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2022 O impacto da experiência de compra em websites de marcas de luxo
(Thesis) Main arguer
 Ricardo António Freitas Oliveira (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2022 A importância do digital para o controlo de gestão industrial
(Thesis) Main arguer
 Diogo José Pinto Correia (Master)
Universidade Portucalense Infante Dom Henrique, Portugal
2022 A diversidade na procura turística e a revisita de destinos turísticos religiosos e de peregrinação: uma abordagem aos caminhos de Santiago
(Thesis) Main arguer
 Adriana Ferreira Mendes (Master)
Instituto Politécnico do Cávado e do Ave Escola Superior de Hotelaria e Turismo, Portugal
2021 A compra por impulso online sob influência da publicidade nas redes sociais
(Thesis) Main arguer
 Miguel José Ribeiro de Sousa (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2021 A Valorização do Omnicanal no Retalho da Moda na Ótica do Consumidor
(Thesis) Main arguer
 Israel Barbosa dos Anjos (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2021 Gaming Influencers: estudo preliminar em Portugal
Supervisor
 Diogo Magalhães Lemos (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2021 Papel da comunicação digital no desenvolvimento sustentável da moda têxtil
Supervisor
 Mariana Cardoso Passos (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2020 Lean HealthCare: impacto das barreiras de implementação na triagem do Hospital de Santo António
(Thesis) Main arguer
 Patrícia de Oliveira Faria (Master)
Universidade do Porto Faculdade de Economia, Portugal
2020 Running Tour: fatores de influência na decisão do Turista
(Thesis) Main arguer
 Thiago Alberto de Carvalho Costa (Master)
Universidade do Porto Faculdade de Economia, Portugal
2020 Content marketing e brand engagement na rede social Facebook
Supervisor
 Paula Alexandra Azevedo Alves (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2018 Impacto do Marketing e das Marcas no Processo de Decisão de Compra de Alimentos para uma Dieta Base Vegetal
(Thesis) Main arguer
 Maria Benedita Lemos Magalhães Calém Holzer (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2018 O potencial do social selling através do LinkedIn: um estudo de caso
Supervisor
 Alda Christina Maia (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2018 Avaliação de desempenho de campanhas de e-mail marketing em redes de afiliação: estudo de caso Comparador Alarmes
(Thesis) Main arguer
 Hugo Miguel da Silva Raposo Ribeiro (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2018 O papel dos portais imobiliários na criação de oportunidades de negócio
Supervisor
 Paulo Daniel Felizardo Correia Duarte (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2017 O papel do conteúdo no Facebook para o customer engagement: um estudo aplicado ao setor das telecomunicações
Supervisor
 André Tavares da Mota (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2017 O design das lojas e as promoções de venda como determinantes da compra online por impulso
(Thesis) Arguer
 Filipa Raquel Rodrigues Gonçalves (Master)
Universidade do Porto Faculdade de Economia, Portugal
2017 O papel das redes sociais na fidelização dos clientes
(Thesis) Main arguer
 Daniela Filipa Antunes Ventura (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2017 A Intenção de Participar no Social Commerce: Perfil, Comportamento e Motivações
(Thesis) Arguer
 Daniela Filipa Rodrigues da Silveira (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2017 O papel do conteúdo no Facebook para o customer engagement: um estudo aplicado ao setor das telecomunicações
Supervisor
 André Tavares da Mota (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2016 Os concursos no Facebook: contributos para o relacionamento com o cliente
Supervisor
 Sara Raquel Branco Simões (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2014 Neuromarketing e o consumidor virtual
(Thesis) Main arguer
 Sandra Verónica Alves Moreira (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2014 A influência do modelo de aceitação da tecnologia na adoção da rede social Facebook na perspetiva do perfil pessoal
Supervisor
 Daniela Bárbara de Sousa Ferreira (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2014 A importância e utilização da internet como fonte de informação para o enoturista que visita regiões portuguesas
(Thesis) Main arguer
 Ana Teresa Oliveira Nunes (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal

Ad Hoc journal article review

Journal title (ISSN) Publisher
2023 - Current International Journal of Social Media and Online Communities
2022 - Current Administrative Sciences
2022 - Current Sustainability
2022 - Current Journal of Consumer Behaviour
2020 - Current International Journal of Marketing, Communication and New Media
2024 - 2024 Systems
2023 - 2023 2023 EURAM Conference
2023 - 2023 Heliyon
2023 - 2023 International Congress "Digital Sustainability: Inclusion and Transformation"
2023 - 2023 Business Strategy and Development
2022 - 2022 International Business Review
2022 - 2022 International Journal of Environmental Research and Public Health
2022 - 2022 Journal of Digital Business and Marketing
2022 - 2022 European Journal of Innovation Management
2022 - 2022 International Congress "Multidimensional sustainability: transitions and convergences"
2022 - 2022 Journal of Risk and Financial Management
2021 - 2022 International Journal of Environmental Research and Public Health
2021 - 2022 Journal of Open Innovation: Technology, Market, and Complexity
2021 - 2021 Polish Political Science Yearbook
2021 - 2021 Education Sciences
2002 - 2020 Politécnica

Association member

Society Organization name Role
2017 - Current Center for Organizational and Social Studies of the Polytechnic Institute of Porto (CEOS.PP) Integrated Member
2013/04 - 2018 Centro de Estudos em Ciências Empresariais e Jurídicas do ISCAP Member

Committee member

Activity description
Role 		Institution / Organization
2023 - 2024 Self-assessment commission for the Degree in Marketing course
Member
 Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2012/09 - 2022/08 Member of the Technical-Scientific Council
Member
 Instituto Superior Politécnico Gaya, Portugal
2020 - 2022 Member of the Board of Directors of the Higher School of Business Sciences of the Gaya Polytechnic Institute
Member
 Instituto Superior Politécnico Gaya Escola Superior de Ciências Empresariais, Portugal
2020 - 2022 Member of the Board of Directors of the Instituto Superior Politécnico Gaya
Member
 Instituto Superior Politécnico Gaya, Portugal
2020 - 2022 Director of the Higher School of Business Sciences at the Gaya Polytechnic Institute
Director
 Instituto Superior Politécnico Gaya Escola Superior de Ciências Empresariais, Portugal
2012 - 2022 Member of the accreditation committee in area 345-Management and Administration, at Instituto Superior Politécnico Gaya
Member
 Instituto Superior Politécnico Gaya, Portugal
2018 - 2020 Member of the Board of Directors of the Higher School of Science and Technology of the Gaya Polytechnic Institute
Member
 Instituto Superior Politécnico Gaya Escola Superior de Ciência e Tecnologia, Portugal
2018 - 2018 Member of the self-assessment committee for the degree in Management at Instituto Superior Politécnico Gaya.
Member
 Instituto Superior Politécnico Gaya, Portugal
2015 - 2016 Member of the self-assessment committee for the degree in Management at Instituto Superior Politécnico Gaya
Member
 Instituto Superior Politécnico Gaya, Portugal
2012/09 - 2015 Member of the Pedagogical Council
Member
 Instituto Superior Politécnico Gaya, Portugal
2001/09 - 2010/08 Member of Scientific Council
Member
 Instituto Superior Politécnico Gaya, Portugal
2001/09 - 2010/08 Member of the Pedagogical Council
Member
 Instituto Superior Politécnico Gaya, Portugal
2001 - 2010 Member of the Board of Directors of the Higher School of Science and Technology of the Gaya Polytechnic Institute
Member
 Instituto Superior Politécnico Gaya - Escola Superior de Ciências e Tecnologia, Portugal
2008 - 2008 Member of the internal committee for the accreditation of the degree in Management Information Technology at Instituto Superior Politécnico Gaya.
Member
 Instituto Superior Politécnico Gaya, Portugal

Conference scientific committee

Conference name Conference host
2023/11/30 - 2023/12/02 4th Digital Marketing and Branding Workshop, integrated into ICMarkTech'23 - International Conference on Marketing and Technologies Czech University of Life Sciences Prague
2023/10/26 - 2023/10/27 ISPGAYA International Congress, under the theme "Digital sustainability: inclusion and transformation" Instituto Superior Politécnico Gaya
2023/10/12 - 2023/10/12 I International Conference of the Entre Douro e Vouga Region (ICEDV 2023) ISVouga
2023 - 2023 1st International Conference Innovation and Transformation in the Digital Age University College London
2022/12/01 - 2022/12/03 3rd Digital Marketing and Branding Workshop, integrated into ICMarkTech'22 International Conference on Marketing and Technologies Universidade de Santiago de Compostela
2022/09/29 - 2022/09/30 ISPGAYA International Congress, under the theme "Multidimensional sustainability: transitions and convergences" Instituto Superior Politécnico Gaya
2022/03/09 - 2022/03/10 ISPGAYA Business Science Conferences, under the theme "The development of sustainability" Instituto Superior Politécnico Gaya
2021/12/02 - 2021/12/04 2nd Digital Marketing and Branding Workshop, integrated into ICMarkTech'21 - International Conference on Marketing and Technologies University of La Laguna
2021 - 2021 "CBO Postgraduate Conference 2021", the first International Conference aimed at postgraduate researchers Universidade Portucalense
2020/10/08 - 2020/10/10 1st Digital Marketing and Branding Workshop, integrated into ICMarktech'20 - International Conference on Marketing and Technologies ISCTE – Instituto Universitário de Lisboa
2010 - 2010 III ISPGaya Management IT Conference Instituto Superior Politécnico Gaya
2009 - 2009 II CIDIne International Congress Instituto Superior Politécnico Gaya
2009 - 2009 II ISPGaya Management IT Conference Instituto Superior Politécnico Gaya
2008 - 2008 1st ISPGaya Management IT Conference Instituto Superior Politécnico Gaya

Evaluation committee

Activity description
Role 		Institution / Organization Funding entity
2020 - 2020 EQAVET Expert
Specialist
 Agência Nacional para a Qualificação e o Ensino Profissional (ANQEP), Portugal

Journal scientific committee

Journal title (ISSN) Publisher
2023 - Current Open Access Organization and Management Review
2023 - Current International Journal of Marketing, Innovation and Strategy
2023 - Current International Journal of Social Media and Online Communities
2022 - Current Perspectivas Contemporâneas
2022 - Current Journal of Digital Business and Marketing
2022 - Current Science Journal of Business and Management
2019 - Current IGI Global
2018 - 2021 International Journal of Services and Operations Management
2018 - 2018 International Journal of Economic Behavior
2003/01/01 - 2011/12/31 Politécnica
2003 - 2011 Politécnica

Other jury / evaluation

Activity description Institution / Organization
2012 - Current Specialist Title - José Manuel de Araújo Magano Instituto Superior Politécnico Gaya, Portugal
2012 - Current Specialist Title - Gilda Cristina Pereira Teixeira de Oliveira Veloso Instituto Superior Politécnico Gaya, Portugal
2023 - 2024 Alternate member of the Jury for the Re-entry and Change of Institution-Course Regimes: CTeSP Technology Management for Innovation Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2023 - 2024 Member of the Jury for the Re-entry and Change of Institution-Course Regimes: CTeSP Public Relations and Event Organization Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2023 - 2024 Member of the Jury for the Re-entry and Change of Institution-Course Regimes: CTeSP Point of Sale Commercial Management Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2023 - 2023 Specialist Title - Tomé Seiça Neves Marques Rodrigues Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2022 - 2023 Alternate member of the Jury for the Re-entry and Change of Institution-Course Regimes: CTeSP Technology Management for Innovation Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2022 - 2023 Member of the Jury for the Re-entry and Change of Institution-Course Regimes: CTeSP Public Relations and Event Organization Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2022 - 2023 Member of the Jury for the Re-entry and Change of Institution-Course Regimes: CTeSP Point of Sale Commercial Management Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2006 - 2022 Member of the jury for special access and entry competitions for a degree in Management Informatics. Instituto Superior Politécnico Gaya, Portugal
2006 - 2022 Member of the jury for special access and entry competitions for a degree in Management at Instituto Superior Politécnico Gaya. Instituto Superior Politécnico Gaya, Portugal
2021 - 2021 Specialist Title - Dulce Amália Teixeira Gomes Instituto Superior Politécnico Gaya, Portugal
2021 - 2021 Specialist Title - João Gonçalves Afonso Instituto Superior Politécnico Gaya, Portugal
2021 - 2021 Specialist Title - Jorge Daniel de Lima Pacheco Instituto Superior Politécnico Gaya, Portugal
2021 - 2021 Specialist Title - José Manuel Pizarro Instituto Superior Politécnico Gaya, Portugal
2021 - 2021 Specialist Title - Martim Pedro Roquette de Gouveia Durão Instituto Superior Politécnico Gaya, Portugal
2021 - 2021 Specialist Title - Cristina Marisa Lumini Gregório Instituto Superior Politécnico Gaya, Portugal
2021 - 2021 Specialist Title - Paulo Alexandre de Aguiar Pinto Matos dos Santos Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2020 - 2020 Specialist Title - José Miguel Cachulo Pereira Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2019 - 2019 Specialist Title - Paulo Sérgio Teixeira Costa Instituto Superior de Ciências da Informação e da Administração, Portugal
2018 - 2018 Public assessment tests of Pedagogical and Technical-Scientific competence. "Market orientation: contributions to value and marketing planning". Author: Master Paulo Jorge Pinheiro Gonçalves. Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2015 - 2015 Specialist Title - José Augusto Rosa Bastos Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2015 - 2015 Specialist Title - António Garcia Nunes Morão Instituto Superior de Ciências da Informação e da Administração, Portugal
2013 - 2013 Specialist Title - Augusto Jorge Gomes Marques do Santos Instituto Superior Politécnico Gaya, Portugal
2012 - 2012 Specialist Title - Paulo Rui Lopes Miguel Instituto Superior Politécnico Gaya, Portugal