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Identification

Personal identification

Full name
Vera Lúcia da Silva Carlos

Citation names

  • Carlos, Vera Silva

Author identifiers

Ciência ID
8915-B3DF-DEA7
ORCID iD
0000-0001-7626-6962

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management
  • Social Sciences - Economics and Business - Business and Management
  • Social Sciences - Economics and Business - Business and Management

Languages

Language Speaking Reading Writing Listening Peer-review
English Advanced (C1) Proficiency (C2) Advanced (C1) Proficiency (C2) Advanced (C1)
French Beginner (A1) Intermediate (B1) Beginner (A1) Beginner (A1) Beginner (A1)
Spanish; Castilian Beginner (A1) Upper intermediate (B2) Beginner (A1) Intermediate (B1) Beginner (A1)
Portuguese (Mother tongue)
Education
Degree Classification
2014
Concluded
 Management (Doutoramento)
Major in Não Aplicável
Universidade da Beira Interior, Portugal
"Internal market orientation and market orientation in higher education institutions: implications on workers' attitudes, behaviour and on internal service quality" (THESIS/DISSERTATION)
 18
2014
Concluded
 Gestão (Doutoramento)
Major in Sem especialidade
Universidade da Beira Interior, Portugal
"Internal market orientation and market orientation in higher education institutions - implications on worker´s attitudes behaviour and na internal servisse quality." (THESIS/DISSERTATION)
2007 - 2010
Concluded
 Marketing (Mestrado)
Universidade da Beira Interior, Portugal
"Internal market orientation in Higher education institutions: its inter-relationships with other organizational variables " (THESIS/DISSERTATION)
 15
2002 - 2007
Concluded
 Psychology (Licenciatura)
Major in Organizations
Universidade da Beira Interior, Portugal
 13
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2023 - Current Assistant Professor (University Teacher) Universidade da Maia, Portugal
2022 - 2023 Invited Assistant Professor (University Teacher) Universidade da Maia Departamento de Ciências Empresariais, Portugal
2015 - 2023 Invited Assistant Professor (University Teacher) Universidade de Aveiro, Portugal
2016 - 2019 Invited Assistant Professor (University Teacher) Universidade de Aveiro, Portugal
2017 - 2018 Assistant (Polytechnic Teacher) Instituto Superior de Administração e Gestão, Portugal
2017 - 2018 Assistant (Polytechnic Teacher) Instituto Superior de Administração e Gestão, Portugal
2015 - 2016 Assistant Professor (University Teacher) Universidade de Aveiro, Portugal
2014 - 2015 Invited Assistant Professor (University Teacher) Universidade da Beira Interior, Portugal
2014 - 2015 Assistant Professor (University Teacher) Universidade da Beira Interior, Portugal
Projects

Contract

Designation Funders
2019/01/01 - Current NECE-UBI - Research Center for Business Sciences
UID/GES/04630/2019
Researcher
Universidade da Beira Interior, Portugal
 Fundação para a Ciência e a Tecnologia
Ongoing
2021 - 2023 TWINE – Co-creating sustainable Tourism & Wine Experiences in rural areas
PTDC/GES-GCE/32259/2017 - POCI-01-0145-FESER- 032259
Researcher
Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal
 Fundação para a Ciência e a Tecnologia
Concluded
Outputs

Publications

Book chapter
  1. Teresa Sofia Amorim Lopes; Rui Carreira; Vera Silva Carlos; Rui Humberto Pereira; Carlos Alves; Joaquim Pratas; José Paulo Marques dos Santos. "How Can Businesses, Low-Tech Businesses in Particular, Benefit from the Metaverse? A Delphi Perspective from Academics". 2024.
    10.1007/978-981-97-1552-7_33
  2. Carlos, Vera; Eletxiguerra, A.; Kastenholz, Elisabeth. "Evaluation of the quality of the website of Rota da Beirrada". In Wine tourism experiences in central Portugal: opportunities for co-creation, innovation and sustainable development on the Bairrada, Dão and Beira Interior routes. Aveiro, Portugal: UA Editora, 2023.
    Published
  3. Talita Astori; Paulo Duarte; Ricardo Gouveia Rodrigues; Vera Carlos. "Are Social Media Users “Online” with Public Libraries?". 2022.
    10.1007/978-981-16-9272-7_44
  4. Carlos, Vera; Rodrigues, Ricardo Gouveia. "The use of Online social networks and its influence on job-related behavior – The Higher Education context". In Handbook of Research on Strategic Communication, Leadership and Conflict Management in Modern Organizations, edited by Normore, A.; Javidi, M.; Long, L., 106-129. Hershey, PA: IGI Global, 2019.
    Published
  5. Carlos, Vera; Rodrigues, Ricardo Gouveia. "The use of online social networks in Higher Education and its influence on Job Performance". In Social Issues in the Workplace: Breakthroughs in Research and Practice, 576-601. Hershey, PA: IGI Global, 2018.
    Published
  6. Carlos, V.S.; Rodrigues, R.G.. "The influence of (online) social networks on workers’ attitudes and behaviours in higher education institutions". 644-666. 2017.
  7. Carlos, V.S.; Rodrigues, R.G.. "The use of online social networks in higher education and its influence on job performance". 576-601. 2017.
  8. Carlos, V.S.; Rodrigues, R.G.. "The influence of (online) social networks on workers' attitudes and behaviours in higher education institutions". 259-279. 2013.
Conference paper
  1. Cláudio Matos; Carlos, Vera; Pratas, Joaquim Fernando Monteiro. "A Thorough Study of European Union’s Online Media Platforms: What is EU’s State of Things?". Praga, 2023.
    Accepted
  2. Pratas, Joaquim Fernando Monteiro; Amorim, Carla; Oliveira, Zaila; Carlos, Vera; José Luís Reis; Cláudio Matos. "Retail chatbots main topics and research over time: A bibliometric and content analysis". Paper presented in ICMarkTech ’23, Praga, 2023.
    In press
  3. Teresa Sofia Lopes Amorim; CARREIRA, RUI; Pereira, Rui Humberto Ribeiro; Alves, Carlos; Pratas, Joaquim Fernando Monteiro; Marques dos Santos, José Paulo. "How can businesses, low-tech businesses in particular, benefit from the Metaverse? A Delphi perspective from academics.". Paper presented in ICMarkTech ¿23, Praga, 2023.
    In press
  4. Francisco Oliveira; Raposo, Rui; Carlos, Vera; Au-Yong-Oliveira, Manuel. Corresponding author: Francisco Oliveira. "Growing interest of Augmented Reality in retail: A Literature Review". Madrid, 2022.
  5. Eva Sofia Plag Fontes; Carlos, Vera; Moreira, António Carrizo. "The influence of ecological concern on green purchase behavior". Bragança, 2020.
  6. Talita Astori; Ricardo Gouveia Rodrigues; Duarte, Paulo Alexandre de Oliveira; Carlos, Vera. "Are social media users connected to public libraries?.". Gyor, 2019.
    Published
  7. Au-Yong-Oliveira, Manuel; VITÓRIA, ANDREIA; Cláudia Silva; Carlos, Vera; Moutinho, Victor; Gonçalo Dias; G. Moreira. "Higher education and the problem of abandonment – How can we keep students from leaving?". Paper presented in INTED2017 Conference, Valencia, 2017.
    Published
  8. Carlos, Vera; Ricardo Gouveia Rodrigues. "Motivations, inhibitors and incentives to blood donation". Paper presented in 16th International Congress of the International Association of Public and Non-Profit Marketing, Badajoz, 2017.
    Published
  9. Carlos, Vera; Ricardo Gouveia Rodrigues. "Personality and blood donation behaviour: the role of social marketing in the attraction of potential donors". Badajoz, 2017.
    Published
  10. Joana Barreiro; Carlos, Vera; Ricardo Gouveia Rodrigues. "Do blood donors have different personalities from non-donors?". Cork, 2016.
    Published
  11. Carlos, Vera; Ricardo Gouveia Rodrigues. "Internal and External Market Orientation in Higher Education". Cork, 2016.
  12. Matos, J.F.; Felix, C.; Pinto, B.; Gonçalves, P.; Carlos, Vera; Rodrigues, Ricardo Gouveia; Peralta, R.; Ponce, P.. "Restitution volumes at dialysis sessions end: a potential influencing factor of patients’ hemoglobin values?". Dresden, 2015.
    Published
  13. Carlos, Vera; Rodrigues, Ricardo Gouveia. "Internal Market Orientation In Higher Education Institutions: Its Inter-Relations With Other Organizational Variables". Paper presented in 11th International Congress on Public and Nonprofit Marketing, Vilnius, 2012.
    Published
  14. Carlos, Vera; Rodrigues, Ricardo Gouveia. "Web site quality evaluation in Higher Education Institutions". Paper presented in CENTERIS - Conference on ENTERprise Information Systems ¿ aligning technology, organizations and people, Lisboa, 2012.
    Published
  15. Carlos, Vera; Ricardo Gouveia Rodrigues. "). Internal market orientation in Higher Education Institutions - Its inter-relations with other organizational variables". Paper presented in 11th International Congress on Public and Non-Profit Marketing, Vilnius, 2012.
    Published
  16. Carlos, Vera; Lourenço, Luis ; Luís Mendes. "The Influence of TQM on employees’ work-related attitudes and behavior". Paper presented in 14th Toulon-Verona Conference - The Excellence in services, Alicante, 2011.
    Published
Journal article
  1. Vera Silva Carlos; Ricardo Gouveia Rodrigues. "Motivations and inhibitors to blood donation". International Review on Public and Nonprofit Marketing (2024): https://doi.org/10.1007/s12208-024-00405-w.
    10.1007/s12208-024-00405-w
  2. Eva Sofia Plag Fontes; António Carrizo Moreira; Vera Silva Carlos. "The influence of ecological concern on green purchase behavior". Management & Marketing. Challenges for the Knowledge Society 16 (2021): 246-267.
    Open access • Published • 10.2478/mmcks-2021-0015
  3. Rodrigues, R.G.; Carlos, V.S.. "Attracting potential blood donors: The role of personality and social marketing". International Journal of Nonprofit and Voluntary Sector Marketing (2020): http://www.scopus.com/inward/record.url?eid=2-s2.0-85089585051&partnerID=MN8TOARS.
    10.1002/nvsm.1694
  4. Matos, J.F.; Peralta, R.; Felix, C.; Pinto, B.; Goncalves, P.; Carlos, V.; Rodrigues, R.; et al. "Restitution volumes at the end of dialysis sessions: A potential influencing factor on patients' haemoglobin levels?". Nursing Open 6 4 (2019): 1307-1313. http://www.scopus.com/inward/record.url?eid=2-s2.0-85071860305&partnerID=MN8TOARS.
    10.1002/nop2.322
  5. Carlos, V.S.; Rodrigues, R.G.. "Development and Validation of a Self-Reported Measure of Job Performance". Social Indicators Research 126 1 (2016): 279-307. http://www.scopus.com/inward/record.url?eid=2-s2.0-84957845498&partnerID=MN8TOARS.
    10.1007/s11205-015-0883-z
  6. Mendes, L.; Carlos, V.; Lourenç, L.. "The influence of TQM on organizational commitment, organizational citizenship behaviours, and individual performance". Transylvanian Review of Administrative Sciences 2014 (2014): 111-130. http://www.scopus.com/inward/record.url?eid=2-s2.0-84921482272&partnerID=MN8TOARS.
  7. Carlos, Vera; Ricardo Gouveia Rodrigues. "Web site quality evaluation in Higher Education Institutions". Procedia Technology 5 (2012): 273-282.
    Open access • 10.1016/j.protcy.2012.09.030
  8. Carlos, V.S.; Rodrigues, R.G.. "Internal market orientation in higher education institutions - Its inter-relations with other organisational variables". Public Policy and Administration 11 4 (2012): 690-702. http://www.scopus.com/inward/record.url?eid=2-s2.0-84874585614&partnerID=MN8TOARS.
Activities

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2023 - 2024 Digital transformation in sales teams of large companies
Supervisor
 Digital Tranformation (Master)
Universidade da Maia, Portugal
2023 - 2024 O paradigma da Realidade Aumentada: Estudando a Experiência, Compra e Satisfação do Utilizador em Portugal
Co-supervisor
 Management (Master)
Universidade de Aveiro, Portugal
2022 - 2023 Marketing in the public sector: the case of the CIAC of the Municipality of Gaia.
Supervisor
 Management (Master)
Universidade de Aveiro, Portugal
2022 - 2023 The Influence of Internal Marketing on Workers' Attitudes and Behavior – The Specific Context of Health
Supervisor
 Management (Master)
Universidade de Aveiro, Portugal
2022 - 2023 A Thorough Study of European Union’s Digital Media Platforms: What is EU’s State of Things?.
Supervisor
 Management (Master)
Universidade de Aveiro, Portugal
2021 - 2023 Integrated marketing communication plan for the company VR2P – Strategic Consulting
Supervisor
 Management (Master)
Universidade de Aveiro, Portugal
2021 - 2022 The impact of telework on the atittudes and behaviours of portuguese teachers
Supervisor
 Management (Master)
Universidade de Aveiro, Portugal
2020 - 2022 The Impact of Digital Influencers on Healthy Consumer Behavior
Co-supervisor
 Management (Master)
Universidade de Aveiro, Portugal
2020 - 2021 Cyberbullying in the workplace in Portugal: a study in the context of face-to-face work and telework and the influence of autonomy at work
Supervisor
 Management (Master)
Universidade de Aveiro, Portugal
2018 - 2019 The Impact of Customer Experience on Apple Customer Loyalty and Satisfaction: A Multichannel Study
Supervisor
 Management (Master)
Universidade de Aveiro, Portugal
2018 - 2019 The Influence of Environmental Awareness on Environmentally Conscious Purchasing Behavior: An Intergenerational Study
Co-supervisor
 Management (Master)
Universidade de Aveiro, Portugal
2017 - 2018 Satisfaction with Municipal Online Services
Supervisor
 Management (Master)
Universidade de Aveiro, Portugal
2013 - 2016 Internal market orientation in Higher Education Institutions (Orientação para o Mercado Interno em Instituições de Ensino Superior)
Co-supervisor
 Management (PhD)
Universidade de Trás-os-Montes e Alto Douro, Portugal
2014 - 2015 Children's Marketing
Co-supervisor
 Marketing (Master)
Universidade da Beira Interior, Portugal
2013 - 2014 Internal Market Orientation in the Portuguese Business Context: Its Interrelations with Well-being, Learning Orientation and Entrepreneurial Orientation of the Workerr
Co-supervisor
 Management (Master)
Universidade da Beira Interior, Portugal

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2022 - 2022 Member of the organizing committee of the conference TWINE (Co-creating sustainable rural tourism experiences with food & wine, local culture, landscapes, and people) (2021 - 2022)
Conference (Member of the Organising Committee)
 Universidade de Aveiro, Portugal
2022 - 2022 Moderator at TWINE conference (Co-creating sustainable rural tourism experiences with food & wine, local culture, landscapes, and people) (2022 - 2022)
Conference (Other)
 Universidade de Aveiro, Portugal
2021 - 2022 Member of the scientific committee of the conference TWINE (Co-creating sustainable rural tourism experiences with food & wine, local culture, landscapes, and people) (2022 - 2022)
Conference (Member of the Scientific Committee)
 Universidade de Aveiro, Portugal
2015 - 2015 Creation of an Invited Session in the area of Digital Marketing - CENTERIS’15 (Conference on ENTERprise Information Systems 2015). (2015 - 2015)
Conference (Other)

Event participation

Activity description
Type of event 		Event name
Institution / Organization
2023 - 2023 Arguer of Beatriz regarding the project Emotional Responses to Sound Brands ¿ A Neuromarketing Approach, within the scope of the 3rd cycle in Management
Seminar
Universidade da Beira Interior, Portugal
2022 - 2022 Arguer of Bruno Silva, regarding the project Gig economy platforms: a first step towards entrepreneurship intention, student of the PhD in Marketing and Strategy at UA, UBI e UM
Seminar
 Research Summit '22
Universidade de Aveiro, Portugal
2021 - 2021 Arguer of Denise Haller regarding the project Developing and Validating a New Measurement Instrument), student of the PhD in Marketing and Strategy at Un. Aveiro, Univ. Beira Interior and Un. Minho.
Seminar
Universidade de Aveiro, Portugal
2019 - 2019 Arguer of Raquel Nicolau, regarding the project When Less Becomes More: Motivations, Meanings and Outcomes of Beginner Voluntary Simplicity, within the scope of the 2nd year project presentation, of the Doctoral programme in Marketing and strategy
Seminar
 2nd year project presentation, of the Doctoral programme in Marketing and Strategy
Universidade de Aveiro, Portugal
2018 - 2018 Arguer of Flávio Boueri regarding the project The Gap Between Academic Marketing Theory and Business Practice, within the scope of the 1st year project presentation, Doctoral programme in Marketing and strategy
Seminar
Universidade de Aveiro, Portugal

Jury of academic degree

Topic
Role 		Candidate name (Type of degree)
Institution / Organization
2024/07 Impact of digitization and environmental innovation on the export performance of family businesses
(Thesis) Arguer
 Sagar Sharma (Master)
2023 Impact of Smart technologies on service quality and customer satisfaction in restaurants
(Thesis) Arguer
 João Silva (Master)
Universidade da Maia Departamento de Ciências Empresariais, Portugal
2023 The Influence of Social Media on Generations' Online Buying Behavior and Intention
President of the jury
 José Santos (Master)
Universidade da Maia Departamento de Ciências Empresariais, Portugal
2019 Brand activation in the national and international market – internship report at Tendência Imaginária
(Thesis) Arguer
 Mário Neto (Master)
Universidade de Aveiro, Portugal
2018 E-Commerce as an Enabler of the Internationalization of Small and Medium-Sized Enterprises
(Thesis) Arguer
 Mariana Rua (Master)
Universidade do Porto, Portugal
2016 Relationship between Strategic Alliances, Intellectual Capital and Performance: a study applied to technology-based SMEs
Thesis Member
 António Ferreira (PhD)
Universidade da Beira Interior, Portugal
2016 The role on individual behavioural diferences on consumer’s intention to purchase online mass-customized apparel products
(Thesis) Main arguer
 Liliana Ribeiro (PhD)
Universidade da Beira Interior, Portugal
2015 Strategic Marketing applied to the Tourism promotion of Serra da Estrela through cinema: the PAN tourist film
(Thesis) Arguer
 Márcio Gonçalves (Master)
Universidade da Beira Interior, Portugal
2015 Social Marketing and the Barriers to Blood Donation
(Thesis) Arguer
 Joana Barreiro (Master)
Universidade da Beira Interior, Portugal
2014 Political commentators: the persuasion of public opinion
President of the jury
 Denise Nunes (Master)
Universidade da Beira Interior, Portugal
2014 The role of Web Marketing in the promotion of concerts and small music festivals: The case of Metal Underground in Portugal
(Thesis) Arguer
 André Bento (Master)
Universidade da Beira Interior, Portugal

Committee member

Activity description
Role 		Institution / Organization
2023 - 2025 Coordinator of the the Graduation in Marketing Management
Coordinator
 Universidade da Maia, Portugal
2023 - 2025 Member of the Pedagogical Counsil
Member
 Universidade da Maia, Portugal
2022 - 2022 Member of the Student Monitoring Committee of the Doctoral Program in Tourism
Member
 Universidade de Aveiro, Portugal
2022 - 2022 Member of the Student Monitoring Committee of the Doctoral Program in Marketing and Strategy
Member
 Universidade de Aveiro, Portugal

Conference scientific committee

Conference name Conference host
2024 - 2024 EBEN Congress University of Extremadura
2022 - 2022 Twine University of Aveiro/Online
2019 - 2019 SemeAd2019 ((XXII Seminars in Administration) São Paulo, Brazil

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2023 - Current Digital Economy and Markets Universidade da Maia, Portugal
2022 - Current Trends in Digital Marketing
2022 - Current Digital Communication Universidade da Maia, Portugal
2024 - 2025 Marketing Communication Techniques and Advertising Communication Sciences (Licenciatura) Universidade da Maia, Portugal
2023 - 2025 Internship/project Marketing Management (Licenciatura) Universidade da Maia, Portugal
2014 - 2025 New Product Development Universidade de Aveiro, Portugal

Universidade da Maia, Portugal
2023 - 2024 Marketing Fundamentals Universidade da Maia, Portugal
2022 - 2024 Market research Universidade da Maia, Portugal
2019 - 2023 Marketing and Digital Strategies Universidade de Aveiro, Portugal
2017 - 2023 Introduction to Marketing Universidade de Aveiro, Portugal
2015 - 2023 New Forms of Business Universidade de Aveiro, Portugal
2017 - 2020 Organizational Behavior Universidade de Aveiro, Portugal
2017 - 2018 Marketing; Marketing Complements
2015 - 2018 Project Management and Evaluation
2014 - 2015 Distribution and Merchandising Marketing (Licenciatura) Universidade da Beira Interior, Portugal
2014 - 2015 Production Management Management Universidade da Beira Interior, Portugal
2014 - 2015 Technological Entrepreneurship Universidade da Beira Interior, Portugal
2014 - 2015 Introduction to Cultural Management Universidade da Beira Interior, Portugal
2011 - 2015 E-Commerce and Web Marketing Universidade da Beira Interior, Portugal
2011 - 2013 Marketing Universidade da Beira Interior, Portugal

Journal scientific committee

Journal title (ISSN) Publisher
2022 - Current Journal of Cleaner Production
2019 - Current Social Indicators Research
2019 - Current Personnel Review
2018 - 2018 The Spanish Journal of Psychology