I am an associate professor at the School of Economics and Management, University of Minho, where I teach courses in Marketing, Strategy and Entrepreneurship to first, second and third-cycle programs. I hold a PhD in Marketing and Strategy. My thesis focused on entrepreneurial marketing, but I have been developing studies and supervising master's and PhD students in other areas such as entrepreneurship; consumer behaviour; and sustainable business models. My current research interests are innovation and transformative change; entrepreneurial ecosystems; valorisation and knowledge transfer; and ecosystem services and business interface. I have been participating in research projects in collaboration with industry and to promote business development, particularly in information systems and biotechnology. I am particularly motivated by the possibility of using my academic knowledge and scientific research to generate positive impacts on businesses, the economy and society. For this purpose, I develop activities, such as being a scientific mentor of academic spin-offs, participating in several mentorship networks, presenting talks for the community in general, and being Innovation Strategy Officer of the City of Braga, for example. I have been also involved in several consultancy projects and activities and in training programs designed to promote innovation and sustainable competitiveness.