Thesis / Dissertation |
- Waiz, Yannik. "Driving change with Miles4Good : the go-to-market journey of an existing impact venture". Master, 2023. http://hdl.handle.net/10400.14/43303.
- Kügler, Florentine Louisa. "Creating a financial profile test : factors that impact the financial risk tolerance of individuals
and their financial profile classification". Master, 2023. http://hdl.handle.net/10400.14/42826.
- Hufnagel, Felix. "Market insights to business strategy : a foundational study for a European insect-based food start-up".
Master, 2023. http://hdl.handle.net/10400.14/42720.
- Terenghi, Silvia. "Consumers’ psychology in a cross-cultural context : the Oral B case". Master, 2023. http://hdl.handle.net/10400.14/41241.
- Müller, Stine-Luise. "Consulting Project for Teixeira Duarte S.A. : enhancing talent attraction and retention : developing
an Employer Branding strategy with focus on Fringe Benefits". Master, 2023. http://hdl.handle.net/10400.14/42705.
- Martins, Inês Nogueira. "DHL : identification of opportunities in the Southeast Asia (OB & IB)". Master, 2023. http://hdl.handle.net/10400.14/41206.
- Carlos, Catarina. "Understanding the customer needs : the key to effective marketing for relocation services". Master, 2023.
http://hdl.handle.net/10400.14/43196.
- Meier, Fabian-Domenic. "A neobroker for sustainable investments : an examination of the market potential in Germany". Master,
2023. http://hdl.handle.net/10400.14/41298.
- Kleinevoss, Julian. "Maximizing benefits : the redesign of MYTERIAL's supplier routing algorithm". Master, 2023. http://hdl.handle.net/10400.14/43337.
- Stadler, Alexander. "Exploring the synergies between renewable energy and blockchain technology : what are the most promising
use cases for their integration?". Master, 2023. http://hdl.handle.net/10400.14/42431.
- Touzard, Tobias León. "Gigger : exploring unconventional student job opportunities within the platform economy : an evaluation
of a digital labour business idea". Master, 2023. http://hdl.handle.net/10400.14/41598.
- Coenen, Lisa. "Unibanco : initiatives to increase Gen Z’s registrations for an online debit card account". Master, 2023. http://hdl.handle.net/10400.14/41328.
- Göbel, Kathrin. "REDUNIQ - from insights to action : unlocking the potential of retail analytics for a payment solution provider".
Master, 2023. http://hdl.handle.net/10400.14/43355.
- Esposito, Vincenzo. "Expanding Indie Campers’ presence in the U.S. : development of a strategy for success in the RV market".
Master, 2023. http://hdl.handle.net/10400.14/42725.
- Barban, Alessandro. "REDUNIQ Insights 2.0 : market analysis of sectorial infograpichs". Master, 2023. http://hdl.handle.net/10400.14/43550.
- Ferenczi, Simon Ilkay. "Revolutionizing the tourism industry : the viability of Spontour’s business model". Master, 2023.
http://hdl.handle.net/10400.14/42726.
- Hofer, Victoria Elisabeth. "Changing the art landscape : how new business models impact traditional markets examined in the
case of balthasart". Master, 2023. http://hdl.handle.net/10400.14/42352.
- Beyer, Tom Leopold Claude. "The current market and its opportunities for a fractionalized real estate investment start-up".
Master, 2023. http://hdl.handle.net/10400.14/41239.
- Rodrigues, Juliana Vaz Pacheco Jordão. "Business plan Pepicookies". Master, 2023. http://hdl.handle.net/10400.14/41370.
- Beulke, Nikolaus Benedikt. "Increased sales numbers of the museumsshop of the Oceanário de Lisboa : are they related to the
restructuring of their business?". Master, 2023. http://hdl.handle.net/10400.14/41213.
- Botelho, Mariana da Silva. "Profiling generation Z and digital banking behaviours : Unicre consulting project". Master, 2023.
http://hdl.handle.net/10400.14/41449.
- Aveiro, Francisco Vilar Almeida Moço. "Domestic expansion : consulting project with FIXO". Master, 2023. http://hdl.handle.net/10400.14/42320.
- Salem, Rebecca Marie Fortin. "Defining a business plan for Alquímico Coffee Shop". Master, 2023. http://hdl.handle.net/10400.14/42804.
- Silva, Marvin Santos da. "Creating a brand positioning strategy to disrupt the European smoking cessation market". Master,
2023. http://hdl.handle.net/10400.14/42652.
- Mengelkoch, Ella-Maria Sophia. "ESG in SMEs : hype or opportunity? Investigating the ESG engagement in German small- and mid-sized
companies". Master, 2023. http://hdl.handle.net/10400.14/41233.
- von Detten, Balthasar Nicolo Dirk. "Improving access to the health care system for disadvantaged groups with the help of private
health insurance in Portugal". Master, 2023. http://hdl.handle.net/10400.14/41325.
- Harmening, Florentine Walburga Anna Stephanie. "The job family model applied to Teixeira Duarte compared to the U.K. : a comparative
study". Master, 2023. http://hdl.handle.net/10400.14/41292.
- Frydenberg, Fred August. "Categorizing and understanding accommodation preferences of Norwegian students in Lisbon : a business
plan perspective". Master, 2023. http://hdl.handle.net/10400.14/42832.
- Rego, Manuel Stone. "Launching advwise, a digital consulting start-up". Master, 2023. http://hdl.handle.net/10400.14/42295.
- Jans, Laurens Johannes Cornelis. "Safety culture TDGI". Master, 2023. http://hdl.handle.net/10400.14/41302.
- Silva, André Rego de Sousa e. "Posted : a new look on social media management". Master, 2023. http://hdl.handle.net/10400.14/41237.
- Graf, Marvin. "Digital asset management for homeowners in the german market : a business idea evaluation of a B2C digital
asset management platform". Master, 2022. http://hdl.handle.net/10400.14/40730.
- Menz, Henrik. "AITAD : development of a supply chain strategy for a start-up in the electronic manufacturing services industry".
Master, 2022. http://hdl.handle.net/10400.14/40799.
- Silvestre, Ânia Martins. "Market perceptions and valued features of portuguese construction project managers". Master, 2022.
http://hdl.handle.net/10400.14/38974.
- Syrbe, Sören. "Digital nomadism as a new form of remote work for companies : a first evaluation of the business idea of a
digital nomad platform". Master, 2022. http://hdl.handle.net/10400.14/39135.
- Vecchio, Alexander Schulz Del. "Business model : reducing waiting time for patients through a self-check-in and a waiting
time prediction tool for german medical practices". Master, 2022. http://hdl.handle.net/10400.14/39051.
- Silva, Pedro Paulo Maciel. "A systematic consulting approach to knowledge management". Master, 2022. http://hdl.handle.net/10400.14/41135.
- Trienekens, Fritz Werner. "Customer development for co-living services : the case of Sweet Tides". Master, 2022. http://hdl.handle.net/10400.14/40758.
- Rodrigues, Ana Filipa Alves. "Developing a communication plan for Leonor Silva Jewellery in order to create brand awareness
in Portugal". Master, 2022. http://hdl.handle.net/10400.14/40187.
- Riva, Giuseppe. "Teixeira Duarte Real Estate : an analysis of environmental sustainability". Master, 2022. http://hdl.handle.net/10400.14/41004.
- Lopalco, Francesco. "Single-case research on the business development of a B2B service company in the healthcare industry".
Master, 2022. http://hdl.handle.net/10400.14/40196.
- Thompson, Madelyn Elena. "How remote work affects productivity and the future of work : the Go-to-Market Strategy for Junto,
the B2B digital nomad program". Master, 2022. http://hdl.handle.net/10400.14/39055.
- Ismayilov, Nijat. "Digital nomadism and corporate structures : the validation of a startup idea inspired by digital nomadism,
solving employee retention issues". Master, 2022. http://hdl.handle.net/10400.14/41122.
- Pešic, Tonci. "Strengthening business competence through educational travel". Master, 2022. http://hdl.handle.net/10400.14/41010.
- Neto, Inês Fernandes. "Road trip to Germany : market analysis for a motorhome marketplace". Master, 2022. http://hdl.handle.net/10400.14/38434.
- Bicho, Sofia Margarida Martins Jones. "Internationalization of portuguese SMEs to Brazil : main barriers and motivations".
Master, 2022. http://hdl.handle.net/10400.14/41048.
- Bicho, Sofia Margarida Martins Jones. "Internationalization of portuguese SMEs to Brazil : main barriers and motivations".
Master, 2022. http://hdl.handle.net/10400.14/41047.
- Jorge, Ana Inês de Almeida Santos. "How to target employer branding efforts in attracting new potential talent : the case
of DHL Express Portugal". Master, 2022. http://hdl.handle.net/10400.14/41053.
- Ribeiro, David Alegria. "Indie Campers : driving to Italy launching a rental marketplace for recreational vehicles : study
analysis". Master, 2022. http://hdl.handle.net/10400.14/38304.
- Seeber, Jakob Klemens Nikolaus. "Development of a business model for a B2B online media portal in Germany". Master, 2022.
http://hdl.handle.net/10400.14/38241.
- Diez, Hannah Katharina. "Shaftmodule : establishing a marketing approach for a construction startup : comparative qualitative
analysis of engineers and contractors as target groups". Master, 2022. http://hdl.handle.net/10400.14/38742.
- Santos, Manuel Pimentel Machado Martins. "New product definition : pet insurance". Master, 2022. http://hdl.handle.net/10400.14/40989.
- Hahn, Lennart. "The new way of online shopping : creating a cashback model to benefit both companies and customers". Master,
2022. http://hdl.handle.net/10400.14/38114.
- Wilkens, Jana. "Development of a marketing mix for a B2B online media portal in Germany". Master, 2022. http://hdl.handle.net/10400.14/38240.
- Andrijanic, Renata. "Best practices and structures for start-ups to adequate culture and governance : on the example of start-up
consultancies". Master, 2022. http://hdl.handle.net/10400.14/38403.
- Soeiro, António Seixas Lopes. "Transforming the lives of Portuguese people by changing their eating habits : a new grab-and-go
system of vacuum-packed healthy and highly nutritious food to preserve all nutrients and flavours". Master, 2022. http://hdl.handle.net/10400.14/38278.
- Calheiros, Luis Miguel Fernandes Milhão Barbot. "Process optimization in the Air Cargo Industry : the case of Portway Handling
de Portugal". Master, 2022. http://hdl.handle.net/10400.14/39039.
- Serôdio, Nuno Filipe Serôdio Basílio e. "Functionalities of a CRM System for improving the salespeople operations of Teixeira
Duarte Automotive in Angola". Master, 2022. http://hdl.handle.net/10400.14/38309.
- Mota, João Brito da Silva Vasconcelos. "Developing a growth strategy for B10SEC in the portuguese market". Master, 2022. http://hdl.handle.net/10400.14/38443.
- Jesus, Catarina Reynaud Pinto de. "Implementation of a Software as a Service in Humangext". Master, 2022. http://hdl.handle.net/10400.14/38296.
- Pereira, Filipa Alexandra de Albuquerque Silva. "Knowledge management in a remote working environment : Unicre case". Master,
2022. http://hdl.handle.net/10400.14/38302.
- Alves, Ricardo Miguel Diniz. "Marketing in CRM : implementation strategy for the automobile industry in Angola : a Teixeira
Duarte case study". Master, 2022. http://hdl.handle.net/10400.14/38321.
- Teodósio, Inês Margarida Faria. "Marketing plan for Humangext". Master, 2022. http://hdl.handle.net/10400.14/38359.
- Chuva, Miguel Alexandre Rodrigues. "How to increase brand awareness through a digital marketing strategy : the Vanilla Vice
case". Master, 2022. http://hdl.handle.net/10400.14/38426.
- Lima, Paulo da Costa Afonso Coelho. "Operational optimization of Portway’s export processes". Master, 2022. http://hdl.handle.net/10400.14/38491.
- Vieira, João Diogo Lebre. "CBDC & DeFi impact on traditional banking : the european reality, “Montepio Case”". Master, 2022.
http://hdl.handle.net/10400.14/38731.
- Schramke, Vincent. "Pharmaceutical sponsorships in Portugal : analyzing the market size, the competitor landscape and exploring
sponsorships from the perspective of pharmaceutical companies". Master, 2021. http://hdl.handle.net/10400.14/35766.
- Tretter, Benjamin. "The luxury watch industry : a market opportunity analysis for collectID". Master, 2021. http://hdl.handle.net/10400.14/35732.
- Figueiras, Pedro Moreira. "Create a go-to-market strategy for a different business model of ultimate convenience, providing
an alternative for today´s last-mile food delivery platforms". Master, 2021. http://hdl.handle.net/10362/134289.
- Eggeling, Niklas. "Sales management for mobile health applications : a distribution channel validation for the implementation
of a digital physiotherapeutic solution in the german health market". Master, 2021. http://hdl.handle.net/10400.14/35702.
- Rampazzo, Riccardo Afonso Dias. "Market study at Unibanco : the relationship of millennials with loyalty programs". Master,
2021. http://hdl.handle.net/10400.14/35727.
- Brébant, Solène Anne. "The future of Fintechs". Master, 2021. http://hdl.handle.net/10400.14/34689.
- Mata, João Pedro Costa Pereira da. "Imago : internationalization roadmap of a young portuguese clothing company". Master,
2021. http://hdl.handle.net/10400.14/37865.
- Patrocínio, Maria Ana Rodrigues. "Business plan for Galp´s entry in solar photovoltaic energy business". Master, 2021. http://hdl.handle.net/10400.14/34672.
- Guerreiro, Marta Noronha Leal Pratas. "Internal communication in Grupo Veterinário São Francisco de Assis". Master, 2020.
http://hdl.handle.net/10400.14/31254.
- Cruz, José Pedro de Resendes Figueira. "Consumer satisfaction as a strategic asset : the DHL Express case". Master, 2020.
http://hdl.handle.net/10400.14/31207.
- Berdini, Fabio. "Business plan for a shared kitchen start-up : Cozinha Partilhada". Master, 2020. http://hdl.handle.net/10400.14/31192.
- Biermann, Leon Ulrich. "BANANIKA® : a sustainable, carbonized, alcoholic banana brew : a market segmentation and viability
study for the social startup Bananika". Master, 2020. http://hdl.handle.net/10400.14/31149.
- Silva, Clara Fernandes da. "How to define a communication strategy for a micro-company : the case of Family First". Master,
2020. http://hdl.handle.net/10400.14/31308.
- Losi, Alessandro. "Challenges and opportunities of cybersecurity in banking : a stakeholder analysis of the european banking
industry". Master, 2020. http://hdl.handle.net/10400.14/31229.
- Corti, Francesco. "Inboundware Consulting Project : reshaping the business model to internationalize a start-up". Master,
2020. http://hdl.handle.net/10400.14/31237.
- Horsch, André René. "How to launch an online retail business : the case of BECONVIDA". Master, 2020. http://hdl.handle.net/10400.14/31239.
- Zocca, Tommaso. "Fighting among giants surviving in the digital retailing era : the Fnac case". Master, 2020. http://hdl.handle.net/10400.14/39867.
- Ippolito, Davide. "A Business Plan for RIDEAT : the ridesharing experience to the next level". Master, 2020. http://hdl.handle.net/10400.14/31144.
- Schwind, Julian Clemens. "The european digital single market and artificial intelligence : impacts on the banking industry
: the case of Montepio". Master, 2020. http://hdl.handle.net/10400.14/31181.
- Paoloni, Diana Graciela. "Exploring the where to play framework in Heineken Europe Exports and Global Duty Free". Master,
2020. http://hdl.handle.net/10400.14/31236.
- Ziehrock, Cassian Jonas Eckert. "Consulting Project : communication plan for the Fashion Studio Agency". Master, 2020. http://hdl.handle.net/10400.14/31194.
- Meneses, Afonso Castro da Cruz Figueiredo. "Developing an innovation maturity framework for the portuguese business environment".
Master, 2020. http://hdl.handle.net/10400.14/31253.
- Meyer, Jan. "The business model of long-haul low-cost carriers : an analysis of future viability at the example of Norwegian
Air Shuttle ASA and Eurowings GmbH". Master, 2020. http://hdl.handle.net/10400.14/29659.
- Soares, Madalena de Campos Sampaio. "Motivating factors that lead individuals into staying at short-term rentals tourism accommodation,
and the opportunities and challenges for property owners/managers". Master, 2020. http://hdl.handle.net/10362/145782.
- Simon, Jaqueline Louisa. "How to launch a mobile application in the german market : the case of BECONVIDA". Master, 2020.
http://hdl.handle.net/10400.14/31296.
- Wienböker, Tim. "Establishing a hybrid social venture educating about climate change : an analysis of potentials and risks
of ClimAct". Master, 2020. http://hdl.handle.net/10400.14/31173.
- Fontinha, David Gomes. "Boosting EDP´s business by the means of digital transformation : the case of EDP re:dy". Master, 2020.
http://hdl.handle.net/10400.14/29697.
- Sousa, Carolina Fernandes de Sá e. "The steps and recommendations of a franchising process in a micro-company : the case of
Family First". Master, 2020. http://hdl.handle.net/10400.14/31309.
- Brás, Sebastião José Dias. "Consulting project for Teixeira Duarte, SA on employer branding as a human resources management
strategy to solve the problem of the lack of manpower in the portuguese construction industry". Master, 2020. http://hdl.handle.net/10400.14/31137.
- Knobloch, Markus Tobias. "Open Innovation and corporate collaboration facilitation : an exploration of collaboration facilitators
that enable corporate-freelancer, corporate-startup, or corporate-company partnerships, with a benchmarking study of collaborative
corporate-startup programs". Master, 2020. http://hdl.handle.net/10400.14/39881.
- Pinto, Sara Amândia Oliveira. "Book4beauty´s business feasibility". Master, 2020. http://hdl.handle.net/10400.14/31124.
- Fonseca, Mónica Figueiras. "Unibanco : analysis on the credit products’ consumers and competitors in Portugal". Master, 2020.
http://hdl.handle.net/10400.14/29696.
- Agoas, Joana Silva. "Cotton City Lisbon : growth strategy and business plan for the next five years". Master, 2020. http://hdl.handle.net/10400.14/29740.
- Böck, Vanessa Claudia. "Impacts of influencer marketing on the marketing performance and sales figures of PUMA Europe". Master,
2020. http://hdl.handle.net/10400.14/39852.
- Robalo, Sofia Alexandra Soares. "Skilley : unveiling how to position amongst business partners". Master, 2020. http://hdl.handle.net/10400.14/39798.
- Eifert, Maja Lydia. "Go-to market strategy for satellite creative house". Master, 2020. http://hdl.handle.net/10400.14/39853.
- Marakis, Michael Fábio. "Factors affecting an effective communication strategy for Fnac´s new venture : Nature & Decouvertes
: in Portugal". Master, 2020. http://hdl.handle.net/10400.14/29720.
- Gama, Joana Maria Ochôa Pimentel Rebelo da. "Differentiation strategy through delivering superior in-store customer experience
: the case of FNAC". Master, 2020. http://hdl.handle.net/10400.14/31310.
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