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Maria Sarmento is a researcher at CEOS, P. Porto. She holds a degree in Sociology from Porto University; a Master's in Business Administration (specialization in Marketing) from Minho University; a Ph.D. in Marketing and Strategy from Minho University; and a post-doc from Nova SBE, Lisbon, and Open University Business School, UK. She worked for 23 years at AEP - Portuguese Business Association as the Head of the Image and Communication Department and Marketing Director. She has published work in Industrial Marketing Management (2015, 2018, 2024) European Journal of Marketing (2019), Journal of Business and Industrial Marketing (2015), Journal of Retailing and Consumer Services (2019), Education and Training (2016), Journal of Convention and Event Tourism (formerly Journal of Convention and Exhibition Management) (2015), Journal of Promotion Management (2016), International Review on Public and Nonprofit Marketing (2023), and Portuguese Journal of Marketing (2014). She presented several papers at international conferences, such as EMAC - European Marketing Academy Conference, IMP - Industrial Marketing and Purchasing Conference, and Academy of Marketing Science World Marketing Congress. She works as a reviewer for several international journals, such as the Journal of Business and Industrial Marketing, the European Journal of Marketing, the International Journal of Contemporary Hospitality Management, and the Journal of Convention & Event Tourism.
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Identification

Personal identification

Full name
Maria de Lurdes Marques Amorim de Araújo Faria Sarmento

Citation names

  • Sarmento, Maria

Author identifiers

Ciência ID
901F-8317-52CF
ORCID iD
0000-0001-9433-9707
Researcher Id
https://www.webofscience.com/wos/author/record/H-7204-2019

Addresses

  • Rua Sao Joao Bosco, 103 9º dto., Porto, Porto, Porto, Portugal (Personal)

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Intermediate (B1) Intermediate (B1) Advanced (C1) Intermediate (B1) Intermediate (B1)
Education
Degree Classification
2022
Concluded
 Pós-doutoramento: Innovation in industrial markets (Pós-doutoramento)
Universidade Nova de Lisboa, Portugal
2022
Concluded
 Post-doc: Innovation in industrial markets (Postgraduate Certificate)
The Open University Business School, United Kingdom
2011
Concluded
 Doutoramento em Marketing e Estratégia (Doutoramento)
Universidade do Minho Escola de Economia e Gestão, Portugal
"Episódios de socialização em feiras empresariais e relacionamentos de longo prazo: o papel mediador da qualidade da relação" (THESIS/DISSERTATION)
 Aprovado (pré Bolonha)
1998
Concluded
 Mestrado em Gestão de Empresas com especialização em Marketing (Mestrado)
Universidade do Minho Escola de Economia e Gestão, Portugal
"A importância da participação em feiras na estratégia de marketing" (THESIS/DISSERTATION)
 Muito Bom
1989
Concluded
 Licenciatura em Sociologia (Licenciatura)
Universidade do Porto Instituto de Sociologia, Portugal
"Absentismo na Empresa. Um estudo de caso" (THESIS/DISSERTATION)
 15
Affiliation

Science

Category
Host institution 		Employer
2023 - Current Researcher (Research) Universidade do Minho Núcleo de Investigação em Políticas Económicas, Portugal
2016 - Current Researcher (Research) Instituto Politécnico do Porto Centro de Estudos Organizacionais e Sociais, Portugal
2016 - 2022 Postdoc (Research) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2016 - 2022 Postdoc (Research) The Open University Business School, United Kingdom

Teaching in Higher Education

Category
Host institution 		Employer
2022 - 2023 Invited Assistant Professor (University Teacher) Universidade Lusófona do Porto Faculdade de Ciências Económicas Sociais e da Empresa, Portugal
2015 - 2016 Assistant (Polytechnic Teacher) Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2013 - 2015 Teacher Coordinator (Polytechnic Teacher) Instituto Superior de Tecnologias Avançadas de Lisboa Porto, Portugal
2013 - 2015 Invited Assistant Professor (University Teacher) Universidade do Minho, Portugal
1996 - 1998 Invited Assistant (Polytechnic Teacher) Instituto Superior de Entre Douro e Vouga, Portugal
1990 - 1992 Invited Assistant Professor (University Teacher) Escola Superior de Educação de Paula Frassinetti Centro de Investigação Paula Frassinetti, Portugal

Positions / Appointments

Category
Host institution 		Employer
2011 - 2013 Marketing Director AEP- Associação Empresarial de Portugal, Portugal
2004 - 2011 Head of the Communication and Image Office and the Business and Members Office AEP- Associação Empresarial de Portugal, Portugal
1998 - 2003 Head of the Communication and Image Office AEP- Associação Empresarial de Portugal, Portugal
1990 - 1997 Technical of Professional Training and Communication AEP- Associação Empresarial de Portugal, Portugal
Projects

Grant

Designation Funders
2016 - 2022 Innovation in Industrial Markets
SFRH/BPD/107886/2015
Post-doc Fellow
Universidade Nova de Lisboa, Portugal

The Open University Business School, United Kingdom
Fundação para a Ciência e a Tecnologia
Concluded
2007 - 2011 Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes
SFRH / BD / 29961 / 2006
PhD Student Fellow
Universidade do Minho, Portugal
 Fundação para a Ciência e a Tecnologia
Concluded
1995 - 1996 The role of trade fairs in companies' marketing strategy
JNICT
Research Fellow
Universidade do Minho, Portugal
 JNICT - Junta Nacional de Investigação Científica e Tecnológica
Concluded

Contract

Designation Funders
2011/01/01 - 2013/12/31 Projecto Estratégico - UI 4021 - 2011-2012
PEst-OE/EGE/UI4021/2011
Universidade do Minho, Portugal
 Fundação para a Ciência e a Tecnologia
Concluded
Outputs

Publications

Book
  1. Sarmento, M.; Simões, C.; Farhangmehr, M.. B2B interactions at trade fairs and relationship quality: A conceptual approach. 2014.
    10.1108/S1069-096420140000021005
Book chapter
  1. Sarmento, Maria; Susana Marques; Galan - Ladero, Mercedes. "Private label and national brands: a dive into consumers' minds and wallets". In Consumer first-marketing: cuidar al cliente como leitmotiv empresarial, edited by J.A. Gutiérrez; M.J.Pérez; E. Alonso; C. Mieres, 66-85. Colección de libros de la Cátedra Fundación Ramón Areces, 2022.
    Published
  2. Sarmento, Maria; Marques, Susana; Galan-Ladeiro, Mercedes. "Consumer Behavior during Recessions: A Qualitative Approach: An Abstract". In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 407-408. Springer International Publishing, 2020.
    10.1007/978-3-030-42545-6_136
  3. Sarmento, Maria; Simões, Cláudia. "Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs: An Abstract". In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 853-853. Springer International Publishing, 2019.
    10.1007/978-3-030-02568-7_232
  4. Maria Sarmento; Cláudia Simões. "Trade Fairs, Trade Shows, and Exhibitions: A Literature Review: An Abstract". In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 227-227. Springer International Publishing, 2019.
    10.1007/978-3-030-02568-7_57
  5. Sarmento, Maria; Galan-Ladero, Mercedes; Marques, Susana. "Consumer Attitudes During Periods of Economic Downturn: Embodying Responsible Behaviors". In Advances in National Brand and Private Label Marketing, 17-22. Springer International Publishing, 2018.
    10.1007/978-3-319-92084-9_3
  6. Sarmento, Maria; Simões, Cláudia; Farhangmehr, Minoo. "B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach". In Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing, 167-189. Emerald Group Publishing Limited, 2014.
    10.1108/s1069-0964_2014_0000021005
Conference abstract
  1. Sarmento, Maria; Simões, Cláudia; Lages, Luis Filipe. "Measuring the effects of organizational ambidexterity and co-creation on organization performance. Does the size matter?". Paper presented in European Marketing Academy Annual Conference (EMAC), 2023.
  2. Sarmento, Maria; Simões, Cláudia; Lages, Luis Filipe. "Understanding the effects of organizational ambidexterity and co-creation on organizational performance: Structured abstract". Paper presented in World Marketing Congress, 2023.
  3. Sarmento, Maria; Simões, Cláudia. "The Effects Of Organizational Ambidexterity And Co-Creation On Organization Performance". Paper presented in Global Marketing Conference at Seoul, 2023.
  4. Galan-Ladero, M. Mercedes; Sarmento, Maria; Marques, Susana. "Es el comportamiento del consumidor más o menos responsable en una situación de crisis económica? Un estudio longitudinal del caso de Portugal. Paper presented in XIX International Congress on Public and Nonprofit Marketing". 2020.
  5. Galan-Ladeiro, Mercedes; Sarmento, Maria; Marques, Susana. "Marcas de fabricante versus marcas de distribuidor: hacia una mejor comprensión dela actitud del consumidor. Paper presented in AEMARK- XXXI Congreso Internacional de Marketing". 2019.
  6. Sarmento, Maria; Marques, Susana; Galan - Ladero, Mercedes. "Consumer behavior during recessions: a qualitative approach. Paper presented in Academy of Marketing Science World Marketing Congress". 2019.
  7. Sarmento, Maria; Galan - Ladero, Mercedes; Marques, Susana. "Consumer attitudes towards private labels and national brand promotions: effects of price and personality-related variables. Paper presented in EMAC 2019 Annual Conference". hamburg, 2019.
  8. Marques, Susana; Sarmento, Maria; Estima, Ana. "The implications of sustainability for marketing departments and marketing professional: a theoretical perspective. Paper presented in 8 th International Conference on Social Responsibility, Ethics, & Sustainable Business". Braga, 2019.
  9. Sarmento, Maria; Marques, Susana; Galan - Ladero, Mercedes. "Consumer attitudes during periods of economic downturn: embodying responsible behaviours. Paper presented in Research on National Brand and Private Label Marketing International Conference". Barcelona, 2018.
  10. Sarmento, Maria; Simões, Cláudia. "Trade fairs, trade shows and exhibitions: A literature review. Paper presented in AMS World Marketing Congress 2018". 2018.
  11. Sarmento, Maria; Simões, Cláudia. "Interactions with existing and potential customers: The role of physical and virtual trade fairs. Paper presented in AMS World Marketing Congress 2018". 2018.
  12. Sarmento, Maria; Marques, Susana; Galan - Ladero, Mercedes. "Consumer attitudes during recessions: an opportunity for retailers. Paper presented in EMAC 2018". 2018.
  13. Sarmento, Maria; Simões, Cláudia. "Re-thinking trade fairs: A literature review and research agenda. Paper presented in AMA Winter Academic Conference". 2018.
  14. Sarmento, Maria; Simões, Cláudia. "Understanding interactions at B2B trade fairs: the role of physical and virtual platforms. Paper presented in EMAC 2016". 2016.
  15. Sarmento, Maria; Simões, Cláudia. "Virtual trade fair receptiveness in B2B markets: an exploratory study. Paper presented in GIKA Conference". 2016.
  16. Sarmento, Maria; Simões, Cláudia; Farhangmehr, Minoo. "Visitors’ main reasons for interaction with important suppliers at B2B trade fairs: An exploratory study. Paper presented in MAG Scholar Global Business, Marketing and Tourism Conference". 2015.
  17. Sarmento, Maria; Farhangmehr, Minoo. "Predicting the entrepreneurial motivation among higher education students: The role of entrepreneurship education. Paper presented in MAG Scholar Global Business, Marketing and Tourism Conference". 2015.
  18. Sarmento, Maria; Farhangmehr, Minoo; Simões, Cláudia. "Visitors’ motives for B2B trade fair participation: The secondary role of the buying function. Paper presented in EMAC Conference". Paper presented in Visitors’ motives for B2B trade fair participation: The secondary role of the buying function. Paper presented in EMAC Conference, 2015.
  19. Sarmento, Maria; Farhangmehr, Minoo; Simões, Cláudia. "Business relationships in the context of B2B trade fairs: a qualitative study. Paper presented in San Francisco International Business and Education Conference". 2015.
  20. Marques, Susana; Sarmento, Maria. "Receptivity to advertising in social networks: an empirical replication with Portuguese users. Paper presented in ICMC 2013 – International Conference of Marketing & Consumer Behaviour". 2013.
  21. Sarmento, Maria; Farhangmehr, Minoo; Simões, Cláudia. "The Role of Trade Fair Interactions in B2B Relationship Quality. Paper presented in EMAC Conference". 2012.
  22. Sarmento, Maria; Farhangmehr, Minoo; Simões, Cláudia. "The Role of Trade Fair Interactions in B2B Relationship Quality. Paper presented in 26th IMP-Industrial Marketing and Purchasing Conference". 2010.
  23. Sarmento, Maria; Simões, Cláudia; Farhangmehr, Minoo. "B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach. Paper presented in The Global Marketing Conference". 2010.
  24. Sarmento, Maria; Farhangmehr, Minoo; Simões, Cláudia. "Buyer-Seller Interactions and Relationship Development: The Trade Fair Context. Paper presented in 38th EMAC Conference". 2009.
  25. Sarmento, Maria; Farhangmehr, Minoo; Simões, Cláudia. "Buyer-Seller Interactions and Relationship Quality: The Trade Fair Context. Paper presented in XIX Jornadas Hispano Lusas de Gestión Científica". 2009.
  26. Sarmento, Maria; Farhangmehr, Minoo; Cláudia, Simões. "Interacções entre Compradores e Vendedores em Mercados Industriais: Implicações no Desempenho Relação. Paper presented in 2º Encontro Luso-Brasileiro de Estratégia". 2008.
Journal article
  1. Sarmento, Maria; Simões, Cláudia; Lages, Luís Filipe. "From organizational ambidexterity to organizational performance: The mediating role of value co-creation". Industrial Marketing Management 118 (2024): 175-188. http://dx.doi.org/10.1016/j.indmarman.2024.02.010.
    10.1016/j.indmarman.2024.02.010
  2. Galan-Ladero, M. Mercedes; Sarmento, Maria; Marques, Susana. "Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations". International Review on Public and Nonprofit Marketing 20 3 (2023): 521-527. http://dx.doi.org/10.1007/s12208-023-00381-7.
    10.1007/s12208-023-00381-7
  3. Sarmento, Maria; Simões, Cláudia. "Trade fairs as engagement platforms: the interplay between physical and virtual touch points". European Journal of Marketing 53 9 (2019): 1782-1807. http://dx.doi.org/10.1108/ejm-10-2017-0791.
    10.1108/ejm-10-2017-0791
  4. Sarmento, Maria; Marques, Susana; Galan - Ladero, Mercedes. "Consumption dynamics during recession and recovery: A learning journey". Journal of Retailing and Consumer Services 50 (2019): 226-234. http://dx.doi.org/10.1016/j.jretconser.2019.04.021.
    10.1016/j.jretconser.2019.04.021
  5. Sarmento, Maria; Simões, Cláudia. "The evolving role of trade fairs in business: A systematic literature review and a research agenda". Industrial Marketing Management 73 (2018): 154-170. http://dx.doi.org/10.1016/j.indmarman.2018.02.006.
    10.1016/j.indmarman.2018.02.006
  6. Farhangmehr, Minoo; Gonçalves, Paulo; Sarmento, Maria. "Predicting entrepreneurial motivation among university students". Education + Training 58 7/8 (2016): 861-881. http://dx.doi.org/10.1108/et-01-2016-0019.
    10.1108/et-01-2016-0019
  7. Sarmento, Maria; Farhangmehr, Minoo. "Grounds of Visitors' Post-Trade Fair Behavior: An Exploratory Study". Journal of Promotion Management 22 5 (2016): 735-750. http://dx.doi.org/10.1080/10496491.2016.1185496.
    10.1080/10496491.2016.1185496
  8. Sarmento, Maria; Farhangmehr, Minoo; Simões, Cláudia. "Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter?". Journal of Convention & Event Tourism 16 4 (2015): 273-297. http://dx.doi.org/10.1080/15470148.2015.1043608.
    10.1080/15470148.2015.1043608
  9. Sarmento, Maria; Farhangmehr, Minoo; Simões, Cláudia. "A relationship marketing perspective to trade fairs: insights from participants". Journal of Business & Industrial Marketing 30 5 (2015): 584-593. http://dx.doi.org/10.1108/jbim-01-2013-0024.
    10.1108/jbim-01-2013-0024
  10. Sarmento, Maria; Simões, Cláudia; Farhangmehr, Minoo. "Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes". Industrial Marketing Management 44 (2015): 131-141. http://dx.doi.org/10.1016/j.indmarman.2014.10.010.
    10.1016/j.indmarman.2014.10.010
  11. Sarmento, Maria; Minoo Farhangmehr; Cláudia, Simões. "Marketing Relacional: conceitos e desafios". Revista Portuguesa de Marketing 24 1 (2009): 7-20. http://www.rpm.pt/artigo.aspx?a=165.
    Published • http://www.rpm.pt/artigo.aspx?a=165
Journal issue
  1. Galan-Ladeiro, Mercedes; Sarmento, Maria; Marques, Susana. "Social Marketing and Sustainable Development Goals (SDGs)". International Review on Public and Nonprofit Marketing (2023): https://link.springer.com/article/10.1007/s12208-023-00381-7.
    In press • Invited editor
Thesis / Dissertation
  1. Sarmento, Maria de Lurdes. "A relationship marketing perspective to B2B trade fairs: The role of socialization episodes". PhD, 2011. http://hdl.handle.net/1822/19726.
  2. Sarmento, Maria. "The role of trade fairs in companies' marketing strategy". Master, Universidade do Minho, 1998.
  3. Sarmento, Maria. "Companies absenteeism: a case study". Degree, Universidade do Porto Instituto de Sociologia, 1989.
Working paper
  1. Sarmento, Maria de Lurdes; Farhangmehr, Minoo; Cláudia, Simões. 2008. "Marketing relacional: conceitos e desafios". http://hdl.handle.net/1822/16130.
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2010/08 Doctoral Consortium - Apresentação do Projecto de Doutoramento IMP(Industrial Marketing and Purchasing Group)
(Budapeste, Hungary)
2009/07 Doctoral Consortium - Apresentação do Projecto de Doutoramento 1st Biennial AMS (Academy of Marketing Science)
(Oslo, Norway)
2009/06 Apresentação Projecto de Doutoramento Seminar on Consumption Theory
(Ankara, Turkey)
2008/03 Interacções entre compradores e vendedores em feiras industriais: uma perspectiva de marketing relacional Apresentação pública do projecto de Doutoramento
Universidade do Minho (Braga, Portugal)

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2023 - 2023 Attending trade fairs: a study of the antecedents and outcomes of visitor’s satisfaction
Co-supervisor
 Merstrado em Marketing (Master)
Universidade do Minho, Portugal
2017 - 2017 Projeto de Criação da Empresa Almithy Adventures
Co-supervisor
 Mestrado em Gestão do Turismo (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2013 - 2013 Recetividade à publicidade nas redes sociais. Estudo empírico com utilizadores portugueses
Co-supervisor
 Mestrado em Direção Comercial e Marketing (Master)
Instituto Superior de Administração e Gestão, Portugal

Event participation

Activity description
Type of event 		Event name
Institution / Organization
2023 - 2023 This round table provided an opportunity for participants to get acquainted with how to write fair, thorough, and constructive reviews. Martin Schreier (Editor-in- Chief, IJRM) and Hari Sridhar (Editor-in-Chief, JM) were the leaders of the round table.
Round table
 EMAC 2023
European Marketing Academy, Belgium
2011 - 2011 Interveniente no painel: Entre as politicas e o mercado - que papel para o terceiro sector? em representação da AEP
Meeting
 Sustentabilidade das Organizações do Terceiro Sector
CERCIAG, Portugal

Jury of academic degree

Topic
Role 		Candidate name (Type of degree)
Institution / Organization
2024 Digital marketing and sustainable consciousness: the potential role of artificial intelligence in changing consumer behavior in the fashion industry (PhD proposal evaluation)
(Thesis) Arguer
 Luzia Amorim (PhD)
Universidade do Minho, Portugal
2021 Motivações e Barreiras para o Consumo Colaborativo de Roupa. Um estudo Qualitativo com Consumidores Portugueses
(Thesis) Main arguer
 Karina Faria Silva (Master)
2021 O papel da Comunicação no Ponto de venda e dos Eventos para a Retail Brand Experience -O caso da FNAC do Gaia Shopping
(Thesis) Main arguer
 Viviana Cláudia Oliveira (Master)
Universidade de Aveiro, Portugal
2020 Customer (dis) engagement and brand democratization. Understanding the customer-brand power gap (progression evaluation)
(Thesis) Arguer
 Muhammad Zakria (PhD)
Universidade do Minho, Portugal
2019 Customer (dis) engagement and brand democratization. Understanding the customer-brand power gap
(Thesis) Arguer
 Muhammad Zakria (PhD)
Universidade do Minho, Portugal
2018 Estratégias de marketing e comunicação digital low-budget para PME a operar em mercados B2B: o caso da Distribuidora Aveirense
(Thesis) Arguer
 Daniela Sofia da Silva Vieira (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2018 Estudo das associações à marca na perspectiva do consumidor: Aplicação da metodologia brand concept map à marca Yammi
(Thesis) Arguer
 Dina Andreia de Sousa Oliveira (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2015 Updating the internal marketing framework
(Thesis) Arguer
 David Mahamad (Master)
Instituto Superior de Administração e Gestão, Portugal
2015 Determinação do Posicionamento B2B Decflex Sodeca Group
(Thesis) Arguer
 Ana Caldeira dos Santos Vieira de Araújo (Master)
Universidade Católica Portuguesa Centro Regional do Porto, Portugal
2014 A Função Marketing em Contexto de PME – Uma Experiência Empresarial no Sector Têxtil e de Vestuário
(Thesis) Arguer
 Marcelo Silva Lamosa (Master)
Instituto Superior de Administração e Gestão, Portugal
2014 Gestão integrada de relacionamentos. O caso APCER
(Thesis) Arguer
 Carla Isabel de Jesus Vasconcelos (Master)
Universidade Portucalense Infante D Henrique Departamento de Ciências Económicas e Empresariais, Portugal
2013 O Marketing das cidades como uma abordagem para o desenvolvimento: o caso do Mindelo
(Thesis) Arguer
 Alphonsine Silva Brito Monteiro (Master)
Universidade do Porto Faculdade de Economia, Portugal
2013 Candidatura a título de especialista na área de marketing e publicidade
Thesis Member
 Augusto Marques dos Santos (Other)
Instituto Superior Politécnico Gaya, Portugal
2012 Feiras e exposições internacionais: um estudo exploratório dos fatores de decisão e motivação de participação numa feira internacional
(Thesis) Arguer
 Pedro Bruno Silva (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2012 Do Marketing à Publicidade: A experiência numa agência de comunicação
(Thesis) Arguer
 Joana Chamusca Magalhães (Master)
Instituto Superior de Administração e Gestão, Portugal

Ad Hoc journal article review

Journal title (ISSN) Publisher
2024 - Current Industrial Marketing Management Science Direct
2018 - Current European Journal of Marketing (0309-0566) Emerald (MCB UP )
2018 - Current Journal of Marketing Communications (1466-4445) Informa UK (Taylor & Francis)
2018 - Current Area Development and Policy (2379-2957) Informa UK (Taylor & Francis)
2017 - Current The Professional Geographer
2017 - Current Studies in Higher Education (1470-174X) Informa UK (Taylor & Francis)
2017 - Current Education & Training
2017 - Current Journal of Marketing Management (1472-1376) Informa UK (Taylor & Francis)
2016 - Current EMAC - European Marketing Conference
2015 - Current International Journal of Contemporary Hospitality Management (0959-6119) Emerald
2015 - Current Journal of Convention & Event Tourism (1547-0156) Informa UK (Taylor & Francis)
2015 - Current Academy of Marketing Science World Marketing Conference

Association member

Society Organization name Role
2022/05/05 - Current Ibero-American Network for Research in Sustainable Development Researcher

Committee member

Activity description
Role 		Institution / Organization
2017 - Current Member of the Scientific Committee of the International Conference of Applied Business and Management
Member
 ISAG - European Business School, Portugal

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2022 - 2023 Metodologias de Investigação (Mestrado) Universidade Lusófona do Porto, Portugal
2015 - 2016 Metodologia de Investigação (Mestrado) Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2015 - 2016 Marketing Turistico (Licenciatura) Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2013 - 2015 Gestão de Empresas (Licenciatura) Instituto Superior de Tecnologias Avançadas de Lisboa Porto, Portugal
2013 - 2015 Comportamento do Consumidor (Licenciatura) Universidade do Minho, Portugal
1996 - 1998 Administração de Recursos (Licenciatura) Instituto Superior de Entre Douro e Vouga, Portugal
1990 - 1991 Metodologia de Investigação (Licenciatura) Escola Superior de Educação de Paula Frassinetti, Portugal

Interview (newspaper / magazine)

Activity description Newspaper / Forum
2013 A eficácia da Comunicação resulta de uma adequada estratégia de marketing-mix (entrevista concedida enquanto Directora de Marketing, Comunicação e Associados da AEP). Designarte (Designações 03)
2004 Registo de Marcas é ponto de partida para qualquer empresa (entrevista concedida enquanto Directora do Gabinete de Comunicação, Informação e Associados da AEP) Revista Marcas e Patentes

Other jury / evaluation

Activity description Institution / Organization
2013 - 2013 Participação no processo de Auto-Avaliação do Ciclo de Estudos – Mestrado em Empreendedorismo e Inovação, como entidade externa em representação da AEP Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2012 - 2012 Participação no processo de Auto-Avaliação do Ciclo de Estudos – Licenciatura em Gestão de Actividades Turísticas, como entidade externa em representação da AEP Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
Distinctions

Other distinction

2013 Recognition Letter
AEP- Associação Empresarial de Portugal, Portugal
2009 Recogniton Letter
AMS - Academy of Marketing Science, United States