Hugo Sampaio is a professor at the University of Beira Interior (Department of Communication, Philosophy and Politics), at the Polytechnic Institute of Castelo Branco (School of Management and School of Technology) and at Coimbra Business School. He was also a lecturer at the Lusófona University of Cape Verde and at the Miguel Torga Higher Institute (Coimbra). Currently pursuing a Ph.D. in Communication Sciences, he is integrated into LabCom - Communication and Arts (UBI) and holds a postgraduate degree (pre-Bologna) in Management and Decision Science from the Faculty of Economics of the University of Coimbra. In the academic realm, he focuses his current research on Political and Public Communication in Portugal. He has worked in communication advisory and institutional representation roles at the Portuguese Ministry of Culture, where he advised two ministers and a secretary of state and was in charge of various affairs, including: coordination with local authorities and the governments of the Autonomous Regions; oversight of Portugal's participation in international events such as the Venice Biennale and ARCO Madrid; supervision of the implementation of policies by the Directorate-General for the Arts. He has been part of national and foreign communication agencies, coordinating business and cultural projects, particularly at Madrid Emprende, Instituto Pedro Nunes (Coimbra), and Fundão Turismo. He was involved in the production structures of Lisbon's Expo'98, the National Capitals of Culture of Porto and Coimbra, and completed an internship at RTP. Fluent in Portuguese, English, and Spanish, moderately proficient in French, he has lived and worked in Portugal, Germany, Spain, the United Arab Emirates and Cape Verde.