Oral presentation

	Presentation title	Event name Host (Event location)
2022/06	Creatives' Brand Attitudes Affect the Type of Ads They Produce	HEC Paris
2022/05	Creatives' Brand Attitudes Affect the Type of Ads They Produce	EMAC online seminars series
2022/05	Creatives' brand attitudes affect forecasting accuracy	EMAC Annual Conference
2021/10/30	Creatives' Brand Attitudes Affect the Type of Ads They Produce	Association for Consumer Research Conference. Seattle (online)
2021	Debiasing Training and Compliance with Covid-19 Prevention Measures	International Seminar Social Vulnerabilities and Health
2021	When and Why Physical Strength Increases or Decreases Persuadability	Universidade Católica Portuguesa (planned)
2020/10	When and Why Physical Strength Increases or Decreases Persuadability	Association for Consumer Research
2020/10	Creatives' brand attitudes affect forecasting accuracy	Association for Consumer Research. Paris (online).
2020/06	Dumb muscle: When and why physical strength increases persuadability	ESADE Research Seminar Series (Barcelona, Spain)
2020/06	When and Why Physical Strength Increases or Decreases Persuadability	ESADE
2020/04	Dumb muscle: When and why physical strength increases persuadability	Católica-Lisbon Research Seminar Series (Lisbon, Portugal)
2020/03	Creatives' brand attitudes affect forecasting accuracy	Society for the NeuroScience of Creativity. Online.
2019/07	Creatives' Brand Attitudes Affect the Type of Ads They Produce	Ciência 2019 - Encontro com a Ciência e Tecnologia
2019/02	Dumb muscle: When and why physical strength increases persuadability	Society for Consumer Psychology Conference Society for Consumer Psychology (Savannah, United States)
2018/12	Dumb muscle: When and why physical strength increases persuadability	MIT Sloan B-lab, Cambridge (Boston, United States)
2018/12	Creatives' Brand Attitudes Affect the Type of Ads They Produce	Mediterranean Consumer Research Symposium. Barcelona.
2018/11	Dumb muscle: When and why physical strength increases persuadability	Boston Judgment and Decision Making Day (Boston, MA, United States)
2018/11	Dumb muscle: When and why physical strength increases persuadability	MIT Sloan, International Faculty Fellows meeting (Boston, United States)
2018/09	Dumb muscle: When and why physical strength increases persuadability	Harvard Business School B-lab (Cambridge, United States)
2018/05	Dumb muscle: When and why physical strength increases persuadability	European Marketing Academy Conference (Glasgow, United Kingdom)
2018/05	Marketing principles to hack the planet	ISCTE – University Institute of Lisbon (Lisbon, Portugal)
2017/11	The effect of environmental crowdedness on information sharing	Instituto Superior de Psicologia Aplicada (Lisbon, Portugal)
2017/05	The effect of crowdedness on information sharing	European Marketing Academy Conference (Groningen, Netherlands)
2016/11	Dumb muscle: When and why physical strength increases persuadability	NOVA SBE, Research Management topics, senior series (Lisbon, Portugal)
2016/10	The effect of crowdedness on information sharing	Beliefs and Decisions (Lisbon, Portugal)
2016/02	The effect of crowdedness on information sharing	Society for Consumer Psychology Conference (St. Petersburg, United States)
2015/11	The effect of crowdedness on information sharing	Mediterranean Consumer Research Symposium (Madrid, Spain)
2015/11	The effect of environmental crowdedness on information sharing	NOVA SBE, Research Management topics, senior series (Lisbon, Portugal)
2015/10	The effect of crowdedness on information sharing	Association for Consumer Research Conference (New Orleans, United States)
2015/10	The devil you know: Service failures, self-esteem, and behavioral loyalty	Association for Consumer Research Conference (New Orleans, United States)
2015/07	The devil you know: Service failures, self-esteem, and behavioral loyalty	Academy of Marketing Science World Congress (Bari, Italy)
2015/06	The effect of crowdedness on information sharing	Società Italiana Marketing Doctoral & Research Colloquium (Urbino, Italy)
2015/05	The devil you know: Service failures, self-esteem, and behavioral loyalty	European Marketing Academy Conference (Leuven, Belgium)
2015/02	Brand (In)fidelity: When flirting with the competition strengthens brand relationships	Society for Consumer Psychology Conference (Phoenix, United States)
2014/12	The devil you know: Service failures, self-esteem, and behavioral loyalty	Pompeu Fabra University (Barcelona, Spain)
2014/12	The devil you know: Service failures, self-esteem, and behavioral loyalty	Disney Research (Pittsburgh, United States)
2014/11	The devil you know: Service failures, self-esteem, and behavioral loyalty	Grenoble School of Management (Grenoble , France)
2014/11	The devil you know: Service failures, self-esteem, and behavioral loyalty	NOVA School of Business and Economics (Lisbon, Portugal)
2014/10	The devil you know: Service failures, self-esteem, and behavioral loyalty	Groningen University (Groningen , Netherlands)
2014/05	Brand (In)fidelity: When flirting with the competition strengthens brand relationships	Brand and Brand Relationships (Boston, United States)
2013/10	Brand (In)fidelity: When flirting with the competition strengthens brand relationships	Association for Consumer Research Conference (Chicago, United States)
2013/06	Abused and faithful: Customer entrapment in a marketing relationship.	European Marketing Academy Doctoral Colloquium (Istanbul, Turkey)
2009/01	Marketing in the Cultural Sector: Perceptions of Marketers and Cultural Operators	Marketing Culturale (Palermo, Italy)

Supervision

	Thesis Title Role	Degree Subject (Type) Institution / Organization
2023/10/01 - Current	Cognitive Biases in the context of organizations: Are new trends in organizations increasing cognitive biases? Supervisor of LEONOR REIS DO REGO GUEDES LEÃO
2019 - Current	Brand controversy: Powerlessness and the allure of controversial brands Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2018 - Current	Made-To-Order Celebrities: Authenticity and Production Processes in Music Idols Co-supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2021	Advertising from creation to dissemination Co-supervisor of Cátia C. Álves

Event organisation

	Event name Type of event (Role)	Institution / Organization
2021 - Current	Program Committee member, "Marketing with Purpose Symposium," Nova School of Business and Economics (2021/03/15)
2019 - Current	Research Seminars Coordinator, NOVA School of Business and Economics (2019) Seminar
2016 - Current	Mediterranean Consumer Research Symposium (2016) Symposium
2020 - 2021	Mediterranean Consumer Research Symposium (2020 - 2021)
2017 - 2018	Instructor, Marketing Management, "Living the future @ NOVA SBE" Easter and Summer program 2017, 2018 (2017)
2016 - 2016	Beliefs and Decisions (Management and Economics/Neuroscience experimental research workshop), 2016; NOVA SBE coordinator. (Co-organizers: Alexander Coutts and Alexandra Veiga, NOVA School of Business and Economics) (2016)
2016 - 2016	Mediterranean Consumer Research Symposium, 2016. (Co-organizers: Daniel Fernandes, Cátolica-Lisbon, and Antonios Stamatogiannakis, IE Business School) (2016)

Event participation

	Activity description Type of event	Event name Institution / Organization
2020 - 2020	Workshop on best teaching practices. My contribution was about our successful blended format (online + in-class learning) for the core marketing course, co-taught with Natalie Truong Faust.	Teaching quality at Nova, 2020. Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2018	Instructor, Marketing Management, "Futuros Lideres" Easter and Summer program 2017, 2018

Ad Hoc journal article review

	Journal title (ISSN)	Publisher
2018 - Current	Journal of Consumer Research
2018 - Current	Journal of Consumer Psychology

Association member

	Society Organization name	Role
2013 - Current	Association for Consumer Research
2013 - Current	European Marketing Academy
2013 - Current	Society for Consumer Psychology
2013 - Current	Society for Judgment and Decision Making
2013 - Current	Società Italiana Marketing

Committee member

	Activity description Role	Institution / Organization
2016 - 2016	Phd Defense Committee - Sara F. Jahanmir (MIT Research Affiliate)

Conference scientific committee

	Conference name	Conference host
2020 - Current	Association for Consumer Research Conference 2020
2015 - Current	Mediterranean Consumer Research Symposium
2013 - Current	Association for Consumer Research Conference
2013 - Current	Society for Consumer Psychology Winter Conference
2013 - Current	AMS World Marketing Congress (Consumer Behavior Track)
2013 - Current	European Marketing Academy Conference
2020 - 2021	Association for Consumer Research conference

Consulting

	Activity description	Institution / Organization
2019 - Current	Pro-bono consultant for associations with a social mission in their local community - LiscaBianca and SguardiUrbani. Assistance with marketing plan proposal for funding application. Secured funding for a project to support traditional wood carvers in Palermo, Sicily
2019 - Current	Pro-bono consultant for associations with a social mission in their local community - Unigens. Dissemination of research-based fraud prevention information among potentially vulnerable categories in Italy (immigrants, elderly)
2023/09/01 - 2024/10/31	PI for "Understanding Public Perspectives on COVID-19, Child Protection, and Nutrition in South Sudan" with UNICEF. Series of behavioural and social research studies throughout South Sudan. The focus of the studies will be to understand the knowledge, attitudes, perceptions of the public, as well as the social norms governing communities’ practices in terms of COVID-19, MNCH, hygiene and sanitation practices, Education and Learning, Child protection and Nutrition.
2023/09/01 - 2024/10/31	PI for "Barriers and Drivers Impacting Immunization Coverage and Uptake or Children in Kyrgyzstan" with UNICEF. Series of behavioural and social research studies in Kyrgyzstan aimed at improving vaccination uptake. The research will use a mixed methodology including key informant interviews, focus group discussions, observations and experiments.

Course / Discipline taught

	Academic session	Degree Subject (Type)	Institution / Organization
2016/01 - Current	Instructor, L'Oréal Brandstorm Challenge (Master level)		Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2015/01 - Current	Instructor, Marketing Management (Master level)		Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06 - 2022/06	Instructor, Experimental methods workshop (PhD level)		Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/02 - 2022/02	Instructor, Smart Data-Driven Marketing (Executive Education)		Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2016/02 - 2022/02	Instructor, Hot-topics in exemplary research (PhD level)		Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017/01 - 2022	Coordinator, Hot-topics in exemplary research (PhD level)		Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/01 - 2019/01	Instructor, Exemplary research - Writing and responding to reviews (PhD level)		Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2018/02 - 2018/02	Instructor, Brand Management (Executive Education)		Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2014/02 - 2014/06	Instructor, Thesis Clinic (Master level)		Erasmus Universiteit Rotterdam, Netherlands
2014/02 - 2014/06	Instructor, Master Thesis (Master level)		Erasmus Universiteit Rotterdam, Netherlands
2013 - 2014	Instructor, Supervisor of Bachelor Internships in Marketing (Bachelor level)		Erasmus Universiteit Rotterdam, Netherlands
2012/01 - 2012/06	Instructor, Bachelor Thesis (Bachelor level)		Erasmus Universiteit Rotterdam, Netherlands
2007/08 - 2007/12	Teaching Assistant, Marketing Strategy (Master level)		Erasmus Universiteit Rotterdam, Netherlands

Journal scientific committee

	Journal title (ISSN)	Publisher
2020 - Current	Journal of Consumer Research (1537-5277)	Oxford University Press
2020 - Current	Journal of Consumer Psychology (1532-7663)	Wiley (John Wiley & Sons)

Other jury / evaluation

	Activity description	Institution / Organization
2019 - Current	Jury member, Building Global Innovators, startup pitch stage, ISCTE - IUL, Lisbon
2018 - Current	Jury member, Hack the Planet 2018-, ISCTE - IUL, Lisbon
2016 - Current	NOVA Internal jury member, case selection for FAE case competition, since 2016
2015 - 2015	Discussant, Società Italiana Marketing Doctoral & Research Colloquium. Urbino, Italy, Giugno