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Identification

Personal identification

Full name
Joao Freire

Citation names

  • Freire, Joao

Author identifiers

Ciência ID
9712-6229-E9FD
ORCID iD
0000-0003-1199-412X

Languages

Language Speaking Reading Writing Listening Peer-review
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Education
Degree Classification
2011
Concluded
 Marketing (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
"UNDERSTANDING THE DIMENSIONS THAT MAKE UP A DESTINATION BRAND" (THESIS/DISSERTATION)
2009
Concluded
 Marketing (Doctor of Philosophy)
London Metropolitan University, United Kingdom
"Discovering and Understanding the Dimensions That Make Up a Destination Brand" (THESIS/DISSERTATION)
 N/a
2001
Concluded
 MA Marketing (Master)
London Metropolitan University, United Kingdom
"Impact of the Internet on the Consumption of City Breaks" (THESIS/DISSERTATION)
 N/a
1999
Concluded
 Economia (Licenciatura)
Universidade Nova de Lisboa, Portugal
"N/A" (THESIS/DISSERTATION)
 12
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2018 - Current Teacher Coordinator (Polytechnic Teacher) Instituto Português de Administração de Marketing de Lisboa, Portugal
Instituto Português de Administração de Marketing de Lisboa, Portugal
2019 - 2023/11/30 Visiting Professor (University Teacher) Karel de Grote Hogeschool Antwerpen - Campus Zuid, Belgium
Karel de Grote Hogeschool Antwerpen - Campus Zuid, Belgium
2014 - 2019 Adjunct Teacher (Polytechnic Teacher) Instituto Português de Administração de Marketing de Lisboa, Portugal
2018 - 2018 Assistant (University Teacher) Centro de Investigação em Informação Comunicação e Cultura Digital, Portugal
2014 - 2016 Adjunct Teacher (Polytechnic Teacher) Instituto Português de Administração de Marketing de Lisboa, Portugal
2013 - 2014 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Português de Administração de Marketing de Lisboa, Portugal
2013 - 2014 Teacher Coordinator (Polytechnic Teacher) Instituto Superior de Comunicação Empresarial, Portugal
2013 - 2014 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Português de Administração de Marketing de Lisboa, Portugal
2013 - 2014 Teacher Coordinator (Polytechnic Teacher) Instituto Superior de Comunicação Empresarial, Portugal
2002/02/17 - 2003/07/24 Visiting Teacher (Polytechnic Teacher) Instituto Superior Dom Afonso III, Portugal

Positions / Appointments

Category
Host institution 		Employer
2015 - 2016 Conselho de gestão ou orgão correspondente Instituto Português de Administração de Marketing de Lisboa, Portugal
2015 - 2016 Conselho pedagógico Instituto Português de Administração de Marketing de Lisboa, Portugal
2015 - 2016 Conselho de gestão ou orgão correspondente Instituto Português de Administração de Marketing de Lisboa, Portugal
2015 - 2016 Conselho pedagógico Instituto Português de Administração de Marketing de Lisboa, Portugal
2014 - 2016 Conselho científico/técnico-científico ou orgão correspondente Instituto Português de Administração de Marketing de Lisboa, Portugal
2014 - 2016 Conselho científico/técnico-científico ou orgão correspondente Instituto Português de Administração de Marketing de Lisboa, Portugal
2013 - 2014 Conselho científico/técnico-científico ou orgão correspondente Instituto Superior de Comunicação Empresarial, Portugal
2013 - 2014 Conselho pedagógico Instituto Superior de Comunicação Empresarial, Portugal
2013 - 2014 Conselho científico/técnico-científico ou orgão correspondente Instituto Superior de Comunicação Empresarial, Portugal
2013 - 2014 Conselho pedagógico Instituto Superior de Comunicação Empresarial, Portugal
2002/01/07 - 2008/11/03 Organic Unit Director Ecoterra, United Kingdom

Others

Category
Host institution 		Employer
2018 - Current Consultor de Marcas Grounded Brands, Lda, Portugal
Grounded Brands, Lda, Portugal
2016 - 2018 Diretor de Marketing Galucho, S.A., Portugal
Galucho, S.A., Portugal
2012 - 2015 Diretor de Marketing Epicurspicy, lda, Portugal
Epicurspicy, lda, Portugal
2007/11/12 - 2014/02/21 Brand Strategy Brandia Central, Portugal
2003/09/01 - 2007/06/29 Seminar Leader: Brand Equity e Market Researcher Lecturer: International Marketing London Metropolitan University, United Kingdom
2000/04/03 - 2001/12/13 Marketing Executive Xerox Europe – Supplies Business Group, United Kingdom
1999/09/01 - 2000/03/31 SAP Marketing Supporter Xerox Business Services LLC Quincy, United States
1998/06/22 - 1998/09/25 Estágio - departamento Financeiro Cabot Corp, United States
1997/06/22 - 1997/09/26 Estágio: área financeira Compagnie de Saint-Gobain, France
Outputs

Publications

Book
  1. Joao Freire; Ana Margarida Barreto; João Freire; Nuno Correia de Brito. Place Branding. ICNOVA, Faculdade de Ciências Sociais e Humanas, Universidade NOVA de Lisboa. 2022.
    10.34619/CJMX-IBDZ
  2. Freire, Joao. Corresponding author: Freire, Joao. Nation Branding in Europe. Routledge. 2021.
    Published • Editor
  3. Freire, J.R.. Branding Lisbon-defining the scope of the city brand. 2010.
Book chapter
  1. Freire, Joao. Corresponding author: Freire, Joao. "Portugal". In Nation Branding in Europe, edited by Freire, Joao, 90-97. Routledge, 2021.
    Published • 10.4324/9781003084051
  2. Freire, Joao. Corresponding author: Freire, Joao. "Introduction". In Nation Branding Europe, 1-3. Routledge, 2021.
    10.4324/9781003084051-1
  3. "Portugal". 90-97. Routledge, 2021.
    10.4324/9781003084051-12
Journal article
  1. Freire, Joao; GERTNER, Rosane; GERTNER, David. Corresponding author: Freire, Joao. "CULTURAL APPROPRIATION AND DESTINATION BRANDS". GeoJournal of Tourism and Geosites 40 1 (2022): 79-88. http://dx.doi.org/10.30892/gtg.40109-805.
    Open access • 10.30892/gtg.40109-805
  2. Freire, Joao; CURVELO, Rita. Corresponding author: Freire, Joao. "STORY CREATION AND THE IMPACT OF TRAVEL JOURNALISTS ON DESTINATION BRANDS". GeoJournal of Tourism and Geosites 37 3 (2021): 972-980. http://dx.doi.org/10.30892/gtg.37332-734.
    Open access • Published
  3. Freire, J.R.; Gertner, R.K.. "The relevance of food for the development of a destination brand". Place Branding and Public Diplomacy (2020): http://www.scopus.com/inward/record.url?eid=2-s2.0-85084678413&partnerID=MN8TOARS.
    10.1057/s41254-020-00164-5
  4. Freire, Joao. "The sun and beach myth: the impact of pull-based factors and 'things-to-do' on tourists' motivations and place images". International Journal of Leisure and Tourism Marketing (2019): http://dx.doi.org/10.1504/ijltm.2019.103547.
    10.1504/ijltm.2019.103547
  5. Rosane K. Gertner; Joao Freire. "Impact of place brand names on destination image". International Journal of Leisure and Tourism Marketing 6 1 (2018): 39-39. https://doi.org/10.1504%2Fijltm.2018.089223.
    10.1504/ijltm.2018.089223
  6. Freire, J.R.. "Managing destination brand architecture - The case of Cascais Municipality". Place Branding and Public Diplomacy 12 1 (2016): 78-90. http://www.scopus.com/inward/record.url?eid=2-s2.0-84960194695&partnerID=MN8TOARS.
    10.1057/pb.2015.23
  7. Freire, J.. "Place branding in Africa". Place Branding and Public Diplomacy 10 1 (2014): 32-34. http://www.scopus.com/inward/record.url?eid=2-s2.0-84894300248&partnerID=MN8TOARS.
    10.1057/pb.2013.31
  8. Freire, J.R.. "Special section: Place branding in the middle east". Place Branding and Public Diplomacy 8 1 (2012): 46-47. http://www.scopus.com/inward/record.url?eid=2-s2.0-84857556493&partnerID=MN8TOARS.
    10.1057/pb.2011.35
  9. João R. Freire. "Destination brands: Managing place reputation (3rd edition)". Place branding 7 4 (2011): 316-320. http://dx.doi.org/10.1057/pb.2011.25.
    10.1057/pb.2011.25
  10. Ricardo Freire, Joao. "Branding Lisbon - Defining the Scope of the City Brand". CITY BRANDING: THEORY AND CASES (2011): https://publons.com/wos-op/publon/52976363/.
  11. Freire, J.R.. "Local people a critical dimension for place brands". Journal of Brand Management 16 7 (2009): 420-438. http://www.scopus.com/inward/record.url?eid=2-s2.0-67650895017&partnerID=MN8TOARS.
    10.1057/palgrave.bm.2550097
  12. Joao Freire; David Crowther. "Tourism Industry Working Practices and Its Impact on a Geo-brand Image". Social Responsibility Journal 3 2 (2007): 73-81. http://dx.doi.org/10.1108/17471110710829759.
    10.1108/17471110710829759
  13. Joao R Freire. "‘Other tourists’: A critical factor for a geo-brand-building process". Place branding 2 1 (2006): 68-83. http://dx.doi.org/10.1057/palgrave.pb.5990046.
    10.1057/palgrave.pb.5990046
  14. Joao Freire. "Geo-branding, are we talking nonsense? A theoretical reflection on brands applied to places". Place branding 1 4 (2005): 347-362. http://dx.doi.org/10.1057/palgrave.pb.5990033.
    10.1057/palgrave.pb.5990033
  15. Niall Caldwell; Joao R Freire. "The differences between branding a country, a region and a city: Applying the Brand Box Model". J Brand Manag 12 1 (2004): 50-61. http://dx.doi.org/10.1057/palgrave.bm.2540201.
    10.1057/palgrave.bm.2540201
Magazine article
  1. Freire, Joao. "Place Marketing and Destination Branding", Journal of the City and Regional Planning, Focus 17, 2021

Other

Other output
  1. Branding Lisbon — Defining the Scope of the City Brand. 2011. João Ricardo Freire. https://doi.org/10.1057%2F9780230294790_22.
    10.1057/9780230294790_22