Alexandra Rodrigues Gonçalves. Integrated Researcher at CinTurs - Research Centre for Tourism, Sustainability and Well-being (www.cinturs.pt), University of Algarve, Portugal, with a special focus on Tourism, Territory, Heritage, Cultural Management, Museums, and Creative Industries. Ph.D. in Tourism from the University of Évora (2013), Master's in Cultural Management - specialization in Cultural Heritage from the University of Algarve (in cooperation with the University of Paris-8, Sorbonne) (2002), Postgraduate in Cultural Heritage Law from the Faculty of Law of the University of Lisbon (2016), and bachelor’s degree in marketing (1997). Coordinating Professor at the University of Algarve, at the School of Management, Hospitality, and Tourism, where she has been teaching since 1997. She has conducted and published research in the areas of tourism and cultural experience, cultural and creative tourism, cultural heritage and museum management, event evaluation, and strategic management and planning, among others. Her research interests focus on Tourism and Leisure, with a special emphasis on Cultural Tourism, Heritage Management, Events and Sustainability. She has been distinguished with two research awards. She served as the Regional Director of Culture of Algarve from December 16, 2013, to December 15, 2018; was a councilwoman of the Municipal Council of Faro from October 2009 to October 2013, overseeing culture, tourism, social action, economy, and health. Since October 30, 2019, she has been the Director of the School of Management, Hospitality and Tourism. She has several publications in international books and journals on cultural heritage, museums, tourism, routes and itineraries, and creative tourism. Internationally she is associated to ATLAS Cultural Tourism Network (led by Greg Richards) and since 2023 belongs to the executive board of the National Network RIPTUR (Network of Public Institutions of Polytechnic Higher Education offering Tourism courses). Was the regional coordinator and principal investigator at UALG for the research project funded by the Foundation for Science and Technology, CREATOUR - Creative Tourism Destination Development in Small Cities and Rural Areas (2016-2020). She was the Coordinator at UALG for the iHeritage Project - ICT Mediterranean Platform for UNESCO cultural heritage, iHERITAGE, B_A.2.1_0056 (ENI CBC MED Program) and led the HostLab Project (http://www.hostlab.pt). She is reviewer of several international journals and magazines in the areas of tourism, hospitality, and cultural heritage and collaborates with other research centers like CiTur - ALGARVE, CIAC and Kipt Colab.