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Marília Durão is Assistant Professor and Coordinator of the Hospitality Management Degree at Universidade Portucalense Infante D. Henrique (UPT), Portugal. She holds a PhD in Tourism (2021) and a Master's degree in Tourism Planning and Management from the University of Aveiro (2009), and a Bachelor's degree in Tourism from Instituto Superior de Administração e Gestão (ISAG, 2007). In 2015, she was granted a Doctoral scholarship by the Portuguese Foundation for Science and Technology (FCT). Her PhD thesis was devoted to career management, employee retention, and quality of work life in the tourism and hospitality industry. She is also an integrated member of the 'Territory and Development Research Group' of REMIT - Research on Economics, Management and Information Technologies (UPT) and a member of the Research Group 'Tourism and Development' of GOVCOPP - Research Unit in Governance, Competitiveness and Public Policies (University of Aveiro). Over the past few years, she has been working on EU capacity-building and strategic partnership projects with HEIs in Europe and Asia. She has been involved in research projects related to human resources management, employment, education and training, entrepreneurship and innovation, and gender equality in the tourism and hospitality industry. Development and management of tourism destinations, sustainable tourism, and visitor management and interpretation are also among her research interests.
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Identification

Personal identification

Full name
Marília Durão

Author identifiers

Ciência ID
9D11-ED5F-C0C8
ORCID iD
0000-0003-4739-0539

Email addresses

  • mariliadurao@upt.pt (Professional)

Addresses

  • Universidade Portucalense Infante D. Henrique - Rua Dr. António Bernardino de Almeida, 541, 4200-072, Porto, Porto, Portugal (Professional)

Websites

  • orcid.org/0000-0003-4739-0539 (Professional)
Education
Degree Classification
2015/10 - 2021/02/23
Concluded
 Turismo (Doutoramento)
Universidade de Aveiro, Portugal
"Managing retention, careers and quality of working life of qualified Human Resources in Tourism & Hospitality: The case of Portugal" (THESIS/DISSERTATION)
 Aprovado
2007 - 2009
Concluded
 Gestão e Planeamento em Turismo (Mestrado)
Major in Turismo e Cultura
Universidade de Aveiro, Portugal
"Gestão de visitantes - uma perspectiva sobre os museus de Portugal" (THESIS/DISSERTATION)
 17 valores
2003 - 2007
Concluded
 Turismo (Licenciatura)
Major in Ciências Empresariais
Instituto Superior de Administração e Gestão, Portugal
"n/a" (THESIS/DISSERTATION)
 16 valores
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2021/02 - Current Assistant Professor (University Teacher) Universidade Portucalense Infante Dom Henrique, Portugal
Universidade Portucalense Infante Dom Henrique Departamento de Turismo Património e Cultura, Portugal
2020/09 - 2021/02 Invited Assistant (University Teacher) Universidade Portucalense Infante Dom Henrique, Portugal
Universidade Portucalense Infante Dom Henrique Departamento de Turismo Património e Cultura, Portugal
2011/02/28 - 2011/07/25 Invited Assistant (Polytechnic Teacher) Instituto Superior de Administração e Gestão, Portugal

Positions / Appointments

Category
Host institution 		Employer
2020/04 - Current Coordenadora do 1º ciclo em Gestão da Hospitalidade da Universidade Portucalense Universidade Portucalense Infante Dom Henrique, Portugal

Others

Category
Host institution 		Employer
2015/10/01 - 2020/04/04 Bolseira de Investigação Científica (Bolsa de Doutoramento) Fundação para a Ciência e a Tecnologia, Portugal
Universidade de Aveiro, Portugal
2013/06/07 - 2015/09/30 Bolseira de Investigação Científica no Projeto FCT de IC&DT 'Podera a igualdade de genero impulsionar a criacao de formas inovadoras de crescimento economico? (...)' [PTDC/CS-SOC/119524/2010] Universidade de Aveiro, Portugal
Universidade de Aveiro Departamento de Economia Gestão e Engenharia Industrial, Portugal
2012/01/16 - 2013/01/15 Investigadora do projeto «Promoção dos recursos endógenos da Ria - Elaboração de Estudos» (para a Câmara Municipal da Murtosa) Universidade de Aveiro, Portugal
Universidade de Aveiro Departamento de Economia Gestão e Engenharia Industrial, Portugal
2009/03/01 - 2009/07/31 Bolseira de Investigação do projeto 'Estudo de Impacte Sócio-económico dos Programas Saúde e Termalismo Sénior, de 1997 a 2007' (para o INATEL) Universidade de Aveiro, Portugal
Universidade de Aveiro Departamento de Economia Gestão e Engenharia Industrial, Portugal
2008/10/01 - 2009/01/31 Bolseira de Investigação do projeto 'Estudo de Impacte Sócio-económico dos Programas de Turismo Sénior, de 1997 a 2007' (para o INATEL) Universidade de Aveiro, Portugal
Universidade de Aveiro Departamento de Economia Gestão e Engenharia Industrial, Portugal
Projects

Grant

Designation Funders
2015/10 - 2021/03 Managing retention, careers and quality of working life of qualified Human Resources in Tourism & Hospitality: The case of Portugal
SFRH/BD/101236/2014
PhD Student Fellow
Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal
 FCT - Fundação para a Ciência e a Tecnologia
Concluded

Contract

Designation Funders
2023/05/01 - Current ECOViP - Fostering Innovation and Entrepreneurship in Ecotourism to support sustainable development in Vietnam and the Philippines
0000000000
Researcher
Universidade Portucalense Infante Dom Henrique, Portugal
 Erasmus Plus
Ongoing
2023/01/01 - Current ETDTFA - Education and training development for the treatment of food allergies in the HoReCa sector
2022-2-HU01-KA220-HED-000094859
Researcher
Universidade Portucalense Infante Dom Henrique, Portugal
 Erasmus Plus
Ongoing
2021/01 - 2022/10 FENICE - Fostering Entrepreneurship and Innovation in Cultural and Creative Industries through Interdisciplinary Education
2020-1-BG01-KA203-079193
Principal investigator
Universidade Portucalense Infante Dom Henrique, Portugal
Ongoing
2019/01/01 - 2019/12/31 Unidade de Investigação em Governança, Competitividade e Políticas Públicas
UID/CPO/04058/2019
Universidade de Aveiro, Portugal

Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal
Fundação para a Ciência e a Tecnologia
Concluded
2012/04 - 2015/09 Does gender equality have a say in the boost of innovative forms of economic growth? Reviving the economy through networks and internationalisation in the tourism sector
PTDC/CS-SOC/119524/2010
Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal
 FCT - Fundação para a Ciência e a Tecnologia
Concluded

Other

Designation Funders
2021/11/01 - 2022/10/31 Estudo do Mercado de Trabalho para o Sector do Turismo
000000000
Consultora
Universidade de Aveiro Departamento de Economia Gestão Engenharia Industrial e Turismo, Portugal
 Turismo de Portugal
Concluded
Outputs

Publications

Book
  1. Rebelo, Eduardo; Carneiro, Maria João; Baptista, Maria Manuel; Abreu, Ana Paula; Silva, C. L.; Durão, Marília; Martins, Uiara. Murtosa, Coracao da Ria de Aveiro: Peixes, Cultura e Turismo. Santa Maria da Feira, Portugal: Empresa Grafica Feirense. 2014.
    Published
Book chapter
  1. Marília Durão; Sónia Nogueira; Sandra Fernandes; Augusto José Waszczynskyj Antunes das Neves. "Entrepreneurship Learning: Applying a Revised Experiential Learning Model to Cultural and Creative Industries". 2023.
    10.1007/978-981-19-6585-2_14
  2. Marília Durão; Medéia Veríssimo; Michelle Moraes. "Social Media Research in the Hotel Industry: A Bibliometric Analysis". 2023.
    10.1007/978-3-031-31682-1_8
  3. Maria José Silva; Marília Durão; Fernando Florim De Lemos. "Leading Digital Transformation in Tourism and Hospitality". 2023.
    10.1007/978-3-031-31682-1_13
  4. Nogueira, Sónia Fernanda Moreira; Catarina Mesquita; Albuquerque, Helena. Corresponding author: Nogueira, Sónia Fernanda Moreira. "The Importance of Collective Brands in Protected Areas Management and Promotion: Natural.PT, Portugal Case Study". In Post-COVID Tourism - Tendencies and Management Approaches. IntechOpen, 2023.
    Published
  5. Quintela, Joana A.; Durão, Marília; Veríssimo, Medéia; Marques, Jorge. "Tourism and Hospitality Internships in Higher Education: A Competency-Based Framework". In International Handbook of Skill, Education, Learning, and Research Development in Tourism and Hospitality, 1-23. Springer Nature Singapore, 2023.
    Published • 10.1007/978-981-99-3895-7_15-1
  6. Durão, Marília; Costa, Carlos; Carneiro, Maria João; Mónica Segovia-Peréz. Corresponding author: Durão, Marília. "Transitions from Education to Work: Impacts on perceived employability in Tourism and Hospitality". In The SAGE Handbook of Graduate Employability, edited by T. Broadley; Y. Cai; M. Firth; E. Hunt; J. Neugebauer, 114-130. London: SAGE, 2022.
    Published
  7. Costa, C.; Breda, Z.; Bakas, F.E.; Durão, M.; Pinho, I.. "Female Charm: Women's role in tourism internationalization, innovation, and networking strategies". 1789-1807. 2018.
  8. Bakas, Fiona; Carlos Costa; Durão, Marília; Carvalho, Inês; Breda, Zelia. "An uneasy truth? Female tourism managers and organizational gender equality measures in Portugal". In Gender Equality and Tourism: Beyond Empowerment, 34-43. CABI, 2018.
    Published
  9. Costa, Carlos; Bakas, Fiona Eva; Durão, Marília; Pinho, Isabel. "Female charm: Women's role in tourism internationalisation, innovation and networking strategies". In Global Dynamics in Travel, Tourism, and Hospitality, 111-129. United Kingdom: IGI Global, 2016.
    Published • 10.4018/978-1-5225-0201-2.ch007
  10. Durão, Marília; Carneiro, Maria João. "Strategies for successful interpretation techniques in visitor attractions: the operationalization of guided tours in museums.". In Visitor management in tourism destinations, edited by Albrecht, Julia N., 131-145. CABI, 2016.
    Published • 10.1079/9781780647357.0131
Book review
  1. Durão, Marília. "Mujer y alta dirección en el sector turístico". (2016): http://www.tandfonline.com/doi/abs/10.1080/14766825.2015.1131945?journalCode=rtcc20.
    10.1080/14766825.2015.1131945
Conference abstract
  1. Durão, Marília; Simão, Emília; Veríssimo, Medéia; Nogueira, Sónia Fernanda Moreira; Fernandes, Sandra. "Impactful Creativity: The Role of Entrepreneurship Education in Driving Sustainable Development". Paper presented in 2nd International Conference Sustainability in Creative Industries, 2023.
    Published
  2. Isabel Oliveira; Durão, Marília; Bakas, Fiona. "Aprendizagem ativa na área do Turismo: Potencialidades da aplicação da metodologia Scrum". Paper presented in 5th International Conference INVTUR 2021 – Tourism and the Sustainable Development Goals: From Theory to Practice, [online], 2021.
    In press
  3. Durão, Marília; Carlos Costa; Maria João Carneiro; Mónica Segovia-Peréz. "Generational perspectives on hospitality careers: Insights from the Portuguese hotel sector". Paper presented in 5th International Conference INVTUR 2021 – Tourism and the Sustainable Development Goals: From Theory to Practice, [online], 2021.
    In press
  4. Durão, Marília; Carlos Costa; Maria João Carneiro; Mónica Segovia-Pérez. "Human Resource challenges facing the Tourism and Hospitality industry: is there room for more and better quality jobs?". Paper presented in IX Simpo´sio sobre Comportamento Organizacional, Tomar, 2018.
    Published
  5. Carlos Costa; Breda, Zélia; Bakas, Fiona; Durão, Marília; Pinho, Isabel. "The maid, the driver and the manager: A gendered tale of tourism labour realities in Portugal.". Paper presented in CTS 2015 - Critical Tourism Studies V Conference, Opatija, 2015.
    Published
  6. Carlos Costa; Bakas, Fiona; Costa, Rui; Breda, Zelia; Durão, Marília; Pinho, Isabel. "50 shades of gender within tourism innovation, internationalization and networks.". Paper presented in EIT2015 - 11th International Conference ‘Challenges of Europe: Growth, Competitiveness and Inequality’, Split, 2015.
    Published
  7. Costa, Carlos; Breda, Zélia; Durão, Marília; Pinho, Isabel. "Capitalizing on qualified human resources in the tourism sector: How gender equality can promote innovative forms of economic growth?". Paper presented in GENTOUR 2014 International Conference: Does gender equality foster new paths for social and economic development? A tourism perspective, Aveiro, 2014.
    Published
Conference paper
  1. Nogueira, Sónia; Durão, Marília; Pacheco, Luís; Ramazanova, Makhabbat; Carvalho, João. "Experiential marketing and purchase intention of ecotourism experiences - Z-Generation case". Paper presented in International Conference on Tourism Research, Cidade do Cabo, 2024.
    Published • 10.34190/ictr.7.1.2042
  2. 0E10-1DCB-F241. Corresponding author: 0E10-1DCB-F241. "Promoting undergraduates' research competences and techniques: a case study of a Tourism Destination Management course". Paper presented in 40th Annual Conference of The International Society of Travel & Tourism Educators – Impactful Discovery & Innovative Instruction, Formato virtual, 2021.
    Published
  3. Carlos Costa; Breda, Zelia; Pinho, Isabel; Bakas, Fiona; Durão, Marília (9D11-ED5F-C0C8). "Using WebQDA software to maximize the potential of qualitative analysis, by multiple researchers, in the tourism sector: exploring Brazilian managers’ perceptions on gender quality.". Paper presented in 4rd Ibero-American Congress on Qualitative Research, Aracajú, 2015.
    Published
Journal article
  1. Marília Durão; Carlos Costa; Maria João Carneiro; Mónica Segovia-Pérez. "Perceptions of quality of work life in hospitality jobs: The role of interpersonal and supportive relations at work". University of Algarve (2024): https://www.jsod-cieo.net/journal-tsw/index.php/jtsw/article/view/461.
    10.34623/PT6J-TD67
  2. Luís Pacheco; Makhabbat Ramazanova; João M. S. Carvalho; Sónia Nogueira; Marília Durão. "How do guests evaluate eco-certified hotels? An analysis of guests’ reviews of Portuguese hotels". Tourism and Hospitality Research (2024): http://dx.doi.org/10.1177/14673584241264776.
    Open access • 10.1177/14673584241264776
  3. Lopes, J.M.; Gomes, S.; Durão, M.; Pacheco, R.. "The Holy Grail of Luxury Tourism: A Holistic Bibliometric Overview". Journal of Quality Assurance in Hospitality and Tourism (2022): http://www.scopus.com/inward/record.url?eid=2-s2.0-85132438837&partnerID=MN8TOARS.
    10.1080/1528008X.2022.2089946
  4. Quintela, J.A.; Durão, M.. "Developing undergraduates’ research competences through a tourism destination management course". Journal of Teaching in Travel and Tourism (2022): http://www.scopus.com/inward/record.url?eid=2-s2.0-85133515096&partnerID=MN8TOARS.
    10.1080/15313220.2022.2096176
  5. Bakas, F.E.; Costa, C.; Breda, Z.; Durão, M.. "A critical approach to the gender wage gap in tourism labor". Tourism, Culture and Communication 18 1 (2018): 35-49. http://www.scopus.com/inward/record.url?eid=2-s2.0-85044004700&partnerID=MN8TOARS.
    10.3727/109830418X15180180585167
  6. Costa, C.; Bakas, F.E.; Breda, Z.; Durão, M.. "Emotional female managers: How gendered roles influence tourism management discourse". Journal of Hospitality and Tourism Management 33 (2017): 149-156. http://www.scopus.com/inward/record.url?eid=2-s2.0-85030629818&partnerID=MN8TOARS.
    10.1016/j.jhtm.2017.09.011
  7. Costa, C.; Bakas, F.E.; Breda, Z.; Durão, M.; Carvalho, I.; Caçador, S.; Costa, Carlos; et al. "Gender, flexibility and the 'ideal tourism worker'". Annals of Tourism Research 64 (2017): 64-75. http://www.scopus.com/inward/record.url?eid=2-s2.0-85015381683&partnerID=MN8TOARS.
    10.1016/j.annals.2017.03.002
  8. Costa, C.; Breda, Z.; Bakas, F.E.; Durão, M.; Pinho, I.. "Through the gender looking-glass: Brazilian tourism entrepreneurs". International Journal of Gender and Entrepreneurship 8 3 (2016): 282-306. http://www.scopus.com/inward/record.url?eid=2-s2.0-84988517395&partnerID=MN8TOARS.
    10.1108/IJGE-07-2015-0023
  9. Durão, Marília. "Employment Situation of Tourism Graduates Working In and Outside the Tourism Sector.". The GSTF Journal on Business Review (2013): http://dl4.globalstf.org/?wpsc-product=employment-situation-of-tourism-graduates-working-in-and-outside-the-tourism-sector.
    10.5176/2010-4804_3.1.298
Thesis / Dissertation
  1. Durão, Marília Sofia Ferreira. "Gestão de visitantes: uma perspectiva sobre os museus de Portugal". Master, 2009. http://hdl.handle.net/10773/1746.
Distinctions

Award

2021 Best paper award for the Presentation: Promoting Undergraduates Research Competences and Techniques: a Case Study of a Tourism Destination Management Course In the Category of Innovative Instruction Full Papers at the 40th Annual Conference
International Society of Travel and Tourism Educators, United States