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Ana Maria Soares is an Associate Professor with Habilitation at the School of Economics and Management, University of Minho (EEG-UMinho), Portugal. She teaches several undergraduate, graduate, and doctoral courses in international marketing, strategy, and consumer behavior. Her research interests include voluntary simplicity, the impact of virtual assistant technologies, social networks and marketing for higher education. Her work has been presented at international conferences and published in several peer-reviewed journals, including Marketing Theory, Journal of Retailing and Consumer Services, International Journal of Consumer Studies, Journal of Marketing for Higher Education, Journal of Consumer Marketing and the Journal of Business Research, among others. Her research has been distinguished with the Department of Management (EEG-UMinho) award for best paper (2010 and 2021 and with The Outstanding Paper in the 2019 Emerald Literati Awards (Asia-Pacific Journal of Business Administration). She held several course director positions (BSc degree in Management and in Marketing) in the department of Management and is currently Erasmus coordinator - OUT of her department and a member of the Scientific Committee of the joint Doctoral Programme in Marketing and Strategy (UMinho+Univ Aveiro+Univ Beira Interior). Ana Maria is Associate Editor of RAE - Revista de Administração de Empresas and editorial board member of the International Journal of Consumer Studies and the Journal of Global Marketing.
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Identification

Personal identification

Full name
Ana Maria Santos Costa Soares

Citation names

  • Soares, Ana Maria

Author identifiers

Ciência ID
A217-AA15-99B1
ORCID iD
0000-0001-5714-2876

Websites

Languages

Language Speaking Reading Writing Listening Peer-review
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
French Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Spanish; Castilian Intermediate (B1) Intermediate (B1) Intermediate (B1) Intermediate (B1)
Education
Degree Classification
1999 - 2005
Concluded
 Doutoramento em Marketing e Gestão Estratégica (Doutoramento)
Universidade do Minho, Portugal
"The influence of culture on consumers: Exploratory and risk taking behaviour" (THESIS/DISSERTATION)
 Aprovado
1993 - 1997
Concluded
 Mestrado em Gestão de Empresas - Especialização em Marketing (Mestrado)
Universidade do Minho, Portugal
"Marketing directo - Um estudo sobre novas formas de comprar" (THESIS/DISSERTATION)
 Muito bom
1986 - 1990
Concluded
 Licenciatura em Relações Internacionais - Ramo Cultural e Político (Licenciatura)
Universidade do Minho, Portugal
 15
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2020/12/01 - Current Associate Professor (University Teacher) Universidade do Minho Escola de Economia e Gestão, Portugal
2005/02 - Current Assistant Professor (University Teacher) Universidade do Minho, Portugal
1997/03 - 2005/02 Assistant (University Teacher) Universidade do Minho, Portugal

Other Careers

Category
Host institution 		Employer
1992/02 - 1994/09 Técnico Superior (Técnico Superior) Externato Infante D. Henrique, Portugal
1991/09 - 1992/07 Técnico Superior (Técnico Superior) Escola Profissional de Braga, Portugal
1991/04 - 1992/01 Técnico Superior (Técnico Superior) Imobiliária Irmãos Couto e Brochado, Portugal
1991/01 - 1991/04 Técnico Superior (Técnico Superior) Coelima Indústrias Texteis, Portugal
1990/10 - 1990/12 Técnico Superior (Técnico Superior) Empresa "A Fiandeira", Portugal
Outputs

Publications

Book
  1. Soares, Ana Maria dos Santos Costa. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior. 2020.
    10.4018/978-1-7998-2220-2
Book chapter
  1. Ângela Lima de Sousa; Beatriz Casais; Ana Maria Soares. "Healthvertising on Food Packaging and Its Impact on Consumers: A Systematic Literature Review". 2023.
    10.1007/978-3-031-29020-6_9
  2. Saleh Kutabish; Ana Maria Soares; Beatriz Casais. "The Influence of Online Ratings and Reviews in Consumer Buying Behavior: A Systematic Literature Review". 2023.
    10.1007/978-3-031-42788-6_8
  3. Ana Maria Soares; Catarina Camacho; Maher Georges Elmashhara. "Understanding the Impact of Chatbots on Purchase Intention". 462-472. Springer International Publishing, 2022.
    10.1007/978-3-031-04829-6_41
  4. Saleh Mohammed Kutabish; Ana Maria Soares. "The Role of Social Commerce Components on the Consumer Decision-Making Process". 227-239. {IGI, 2021.
    10.4018/978-1-7998-8957-1.ch012
  5. Ana Maria Soares; José Carlos M. R. Pinho; Teresa Heath; António Alves. "Can Virtual Customer Service Agents Improve Consumers' Online Experiences?". In The Role of Hedonic Dimensions, 764-780. {IGI, 2021.
    10.4018/978-1-7998-8957-1.ch040
  6. Longzhu Dong, ; Robert Stephens; Ana Maria Soares. "The Impact of National Diversity on Task Conflict in Global Virtual Teams: The Moderating Effect of Language Factors". 53-63. Springer International Publishing, 2021.
    Published • 10.1007/978-3-030-92909-1_4
  7. Soares, Ana Maria dos Santos Costa. "Can Virtual Customer Service Agents Improve Consumers' Online Experiences?". In The Role of Hedonic Dimensions. 2020.
    10.4018/978-1-7998-2220-2.ch007
  8. Soares, Ana Maria dos Santos Costa. "The Role of Social Commerce Components on the Consumer Decision-Making Process". 2020.
    10.4018/978-1-7998-2220-2.ch009
  9. Soares, Ana Maria dos Santos Costa. "Proposing an Integrative Model for Reshoring Antecedents". 2019.
    10.4018/978-1-5225-8906-8.ch009
Conference paper
  1. Sousa, Ângela; Casais, Beatriz; Soares, Ana Maria dos Santos Costa. "Package Healthvertising: a pandora box". Paper presented in 22nd International Congress on Public and Nonprofit Marketing, Veszprém, 2023.
    Accepted
Journal article
  1. Darren Kelsey; Natalia Yannopoulou; Andrea Whittle; Teresa Heath; Artyom Golossenko; Ana Maria Soares. "The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising". Marketing Theory 23 1 (2023): 141-162. http://dx.doi.org/10.1177/14705931221141732.
    10.1177/14705931221141732
  2. Cherouk Amr Yassin; Ana Maria Soares. "Understanding impulse buying: a two-faceted tale". Journal of Consumer Marketing (2023): https://publons.com/wos-op/publon/63996929/.
    10.1108/JCM-09-2020-4116
  3. Negin Zarandi; Ana Maria Soares; Alves, H.. "Student roles and behaviors in higher education co-creation – a systematic literature review". International Journal of Educational Management 36 7 (2022): 1297-1320. http://dx.doi.org/10.1108/ijem-08-2021-0317.
    10.1108/ijem-08-2021-0317
  4. Negin Zarandi; A. Soares; Helena Alves. "Strategies, benefits and barriers – a systematic literature review of student co-creation in higher education". Journal of Marketing for Higher Education (2022): 1-25. http://dx.doi.org/10.1080/08841241.2022.2134956.
    10.1080/08841241.2022.2134956
  5. Ana Maria Soares; Robert Stephens; Longzhu Dong. "Does National Diversity Impact Conflict in Global Virtual Teams? The Role of Language Factors". Journal of Telecommunications and the Digital Economy 10 2 (2022): 26-43. https://doi.org/10.18080/jtde.v10n2.496.
    10.18080/jtde.v10n2.496
  6. Ana Maria Soares; José Carlos Pinho; António Alves. "Understanding the Navigation Experience: Do Virtual Customer Service Agents Make a Difference?". Journal of Creative Communications (2022): 097325862210841-097325862210841. https://doi.org/10.1177/09732586221084137.
    10.1177/09732586221084137
  7. Elmashhara, Maher Georges; Ana Maria Soares. Corresponding author: Elmashhara, Maher Georges. "Linking atmospherics to shopping outcomes: The role of the desire to stay". Journal of Retailing and Consumer Services 64 (2022): 102744-102744. http://dx.doi.org/10.1016/j.jretconser.2021.102744.
    10.1016/j.jretconser.2021.102744
  8. Cherouk Amr Yassin; Ana Maria Soares. "Buy now before it expires: a study of expiration date-based pricing". International Journal of Retail & Distribution Management ahead-of-p ahead-of-p (2020): https://doi.org/10.1108/IJRDM-10-2019-0328.
    10.1108/IJRDM-10-2019-0328
  9. Raquel Rebouças; Ana Maria Soares. "Voluntary simplicity: A literature review and research agenda". International Journal of Consumer Studies (2020): https://doi.org/10.1111/ijcs.12621.
    10.1111/ijcs.12621
  10. Soares, Ana Maria dos Santos Costa. "Understanding (in)tolerance between hosts and refugees in Lebanon". Journal of Refugee Studies (2020): http://dx.doi.org/10.1093/jrs/feaa056.
    10.1093/jrs/feaa056
  11. Soares, Ana Maria dos Santos Costa. "The influence of atmospherics general interior variables on shoppers’ emotions and behavior". The International Review of Retail, Distribution and Consumer Research (2020): http://dx.doi.org/10.1080/09593969.2020.1724556.
    10.1080/09593969.2020.1724556
  12. Soares, Ana Maria dos Santos Costa. "Entertain me, I’ll stay longer! The influence of types of entertainment on mall shoppers' emotions and behavior". Journal of Consumer Marketing (2019): http://dx.doi.org/10.1108/jcm-03-2019-3129.
    10.1108/jcm-03-2019-3129
  13. Soares, Ana Maria dos Santos Costa. "Linking intangible resources and entrepreneurial orientation to export performance: The mediating effect of dynamic capabilities". Journal of Innovation & Knowledge (2019): http://dx.doi.org/10.1016/j.jik.2019.04.001.
    10.1016/j.jik.2019.04.001
  14. Soares, Ana Maria dos Santos Costa. "The impact of entertainment and social interaction with salespeople on mall shopper satisfaction". (2019): http://dx.doi.org/10.1108/ijrdm-06-2018-0112.
    10.1108/ijrdm-06-2018-0112
  15. Joaquim Silva; José Carlos Pinho; Ana Soares; Elisabete Sá. "ANTECEDENTS OF ONLINE PURCHASE INTENTION AND BEHAVIOUR: UNCOVERING UNOBSERVED HETEROGENEITY". Journal of Business Economics and Management 20 1 (2019): 131-148. https://doi.org/10.3846/jbem.2019.7060.
    10.3846/jbem.2019.7060
  16. Pinho, J.C.M.R.; Martins, Lurdes; Soares, Ana Maria dos Santos Costa. "Small businesses’ Internationalization: International readiness in the context of Asian countries". Asia-Pacific Journal of Business Administration 10 1 (2018): 1-16. https://www.emeraldinsight.com/doi/abs/10.1108/APJBA-05-2017-0043.
    Published
  17. Soares, Ana Maria. "Revisiting cultures' consequences in international marketing studies". Journal of Global Scholars of Marketing Science 28 2 (2018): 214-220. http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=ORCID&SrcApp=OrcidOrg&DestLinkType=FullRecord&DestApp=WOS_CPL&KeyUT=WOS:000427725400008&KeyUID=WOS:000427725400008.
    10.1080/21639159.2018.1434807
  18. Pinho, Jose Carlos M.; Martins, Lurdes; Soares, Ana Maria. "Small businesses' internationalization: International readiness in the context of Asian countries". Asia-Pacific Journal of Business Administration 10 1 (2018): 50-63. http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=ORCID&SrcApp=OrcidOrg&DestLinkType=FullRecord&DestApp=WOS_CPL&KeyUT=WOS:000428536800004&KeyUID=WOS:000428536800004.
    10.1108/APJBA-05-2017-0043
  19. Soares, Ana Maria dos Santos Costa. "Entrepreneurial orientation and export performance: the mediating effect of organisational resources and dynamic capabilities". Journal of International Business and Entrepreneurship Development (2017): http://www.inderscience.com/offer.php?id=82749.
    10.1504/JIBED.2017.082749
  20. Soares, Ana Maria dos Santos Costa. "Linking intangible resources and export performance: The Role of entrepreneurial orientation and dynamic capabilities". Baltic Journal of Management 12 3 (2017): 329-347.
    Published
  21. "Linking intangible resources and export performance: The Role of entrepreneurial orientation and dynamic capabilities". Baltic Journal of Management (2017): https://doi.org/10.1108/BJM-05-2016-0097.
    https://doi.org/10.1108/BJM-05-2016-0097
  22. Soares, Ana Maria dos Santos Costa; Diana Oliveira. "Studying abroad: developing a model for the decision process of international students". Journal of Higher Education Policy and Management 38 2 (2016): 126-139.
    Published
  23. Soares, Ana Maria dos Santos Costa. "Impacto do Marketing Interno sobre a Orientação para o Mercado em Empresas Brasileiras". Revista De Administração Contemporânea (2016): http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552016000200197&lng=pt&nrm=iso&tlng=en.
    10.1590/1982-7849rac2016140069
  24. Branco Oliveira, D.; Soares, A.M.. "Studying abroad: developing a model for the decision process of international students". Journal of Higher Education Policy and Management 38 2 (2016): 126-139. http://www.scopus.com/inward/record.url?eid=2-s2.0-84961205469&partnerID=MN8TOARS.
    10.1080/1360080X.2016.1150234
  25. Soares, Ana Maria dos Santos Costa; Farhangmehr, M.. "Understanding patient satisfaction in a hospital emergency department". International Review on Public and Nonprofit Marketing 12 1 (2015): 1-15.
    Published
  26. Pinho, J.C.; Soares, A.M.. "Response to advertising on online social networks: The role of social capital". International Journal of Consumer Studies 39 3 (2015): 239-248. http://www.scopus.com/inward/record.url?eid=2-s2.0-84926638874&partnerID=MN8TOARS.
    10.1111/ijcs.12172
  27. Soares, A.M.; Farhangmehr, M.. "Understanding patient satisfaction in a hospital emergency department". International Review on Public and Nonprofit Marketing 12 1 (2015): 1-15. http://www.scopus.com/inward/record.url?eid=2-s2.0-84925543606&partnerID=MN8TOARS.
    10.1007/s12208-014-0122-3
  28. Soares, Ana Maria dos Santos Costa; Pinho, J.C.M.R.. "Advertising in Online Social Networks: the role of perceived enjoyment and social influence". , Journal of Research in Interactive Marketing 8 3 (2014): 245-263.
    Published
  29. Soares, A.M.; Pinho, J.C.. "Advertising in online social networks: the role of perceived enjoyment and social influence". Journal of Research in Interactive Marketing 8 3 (2014): 245-263. http://www.scopus.com/inward/record.url?eid=2-s2.0-84927551160&partnerID=MN8TOARS.
    10.1108/JRIM-08-2014-001
  30. Soares, Ana Maria dos Santos Costa. "The impact of market related factors on the entry mode of small and medium enterprises". Journal of Transnational Management 8 4 (2013): 273-291.
    Published • 10.1080/15475778.2013.840464
  31. Soares, A.M.; Pinho, J.C.M.R.; Nobre, H.. "From Social to Marketing Interactions: The Role of Social Networks". Journal of Transnational Management 17 1 (2012): 45-62.
    Published
  32. Soares, A.M.; Pinho, J.C.; Nobre, H.. "From Social to Marketing Interactions: The Role of Social Networks". Journal of Transnational Management 17 1 (2012): 45-62. http://www.scopus.com/inward/record.url?eid=2-s2.0-84859504187&partnerID=MN8TOARS.
    10.1080/15475778.2012.650085
  33. Pinho, J.C.M.R.; Soares, A.M.. "Examining the technology acceptance model in the adoption of social networks". Journal of Research in Interactive Marketing 5 2 (2011): 116-129.
    Published
  34. Pinho, J.C.M.R.; Soares, A.M.. "Examining the technology acceptance model in the adoption of social networks". Journal of Research in Interactive Marketing 5 2 (2011): 116-129. http://www.scopus.com/inward/record.url?eid=2-s2.0-80055050796&partnerID=MN8TOARS.
    10.1108/17505931111187767
  35. Simões, C.; Soares, A.M.. "Applying to higher education: Information sources and choice factors". Studies in Higher Education 35 4 (2010): 371-389.
    Published
  36. Simões, C.; Soares, A.M.. "Applying to higher education: Information sources and choice factors". Studies in Higher Education 35 4 (2010): 371-389. http://www.scopus.com/inward/record.url?eid=2-s2.0-77953530950&partnerID=MN8TOARS.
    10.1080/03075070903096490
  37. Nielsen, C.S.; Soares, A.M.; Páscoa MacHado, C.. "The cultural metaphor revisited: Exploring dimensions, complexities and paradoxes through the portuguese fado". International Journal of Cross Cultural Management 9 3 (2009): 289-308.
    Published
  38. Nielsen, C.S.; Soares, A.M.; Páscoa MacHado, C.. "The cultural metaphor revisited: Exploring dimensions, complexities and paradoxes through the portuguese fado". International Journal of Cross Cultural Management 9 3 (2009): 289-308. http://www.scopus.com/inward/record.url?eid=2-s2.0-77949463877&partnerID=MN8TOARS.
    10.1177/1470595809346606
  39. Soares, A.M.; Farhangmehr, M.; Shoham, A.. "Hofstede's dimensions of culture in international marketing studies". Journal of Business Research 60 3 (2007): 277-284.
    Published
  40. Soares, A.M.; Farhangmehr, M.; Shoham, A.. "Hofstede's dimensions of culture in international marketing studies". Journal of Business Research 60 3 (2007): 277-284. http://www.scopus.com/inward/record.url?eid=2-s2.0-33846665582&partnerID=MN8TOARS.
    10.1016/j.jbusres.2006.10.018

Other

Other output
  1. Programme in International Marketing - PR.IM.A. 2008. Soares, Ana Maria dos Santos Costa.
  2. Visiting Professor - LLP-Erasmus Programme - Athens University of Economics and Business. 2008. Soares, Ana Maria dos Santos Costa.
  3. Direcção de Departamento de Gestão, Escola de Economia e Gestão. 2007. Soares, Ana Maria dos Santos Costa.
  4. Visiting Professor - LLP-Erasmus Programme - Teesside Business School, University of Teesside. 2003. Soares, Ana Maria dos Santos Costa.
  5. Visiting Professor - LLP-Erasmus Programme. 2001. Soares, Ana Maria dos Santos Costa.
  6. Visiting Professor - LLP-Erasmus Programme. 1998. Soares, Ana Maria dos Santos Costa.
Activities

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2008 - Current A influência da orientação para o Marketing Interno no incremento do Compromisso Organizacional: um caso de estudo
Supervisor
 Marketing e Gestão Estratégica (Master)
Universidade do Minho, Portugal
2008 - Current Marketing Territorial: o caso da Rota dos Vinhos Verdes
Supervisor
 Marketing e Gestão Estratégica (Master)
Universidade do Minho, Portugal
2008 - Current Comportamento do consumidor na selecção de Cursos de Pós-Graduação
Supervisor
 Marketing e Gestão Estratégica (Master)
Universidade do Minho, Portugal
2008 - Current As Acções de Dinamização em Centros Comerciais como Instrumento de Marketing de Relacionamento
Supervisor
 Gestão (Degree)
Universidade do Minho, Portugal
2019/09/30 - 2023/02/08 Student satisfaction and co-creation behavior in game-based learning in higher education
Co-supervisor
 Doctoral Programme in Marketing and Strategy (PhD)
Universidade do Minho, Portugal
2019/09/12 - 2023/02/07 Civic Engagement: Understanding Consumption of Fashion As a Self-Expression and Communication Medium
Supervisor
 Doctoral programme in Business Administration (PhD)
Universidade do Minho, Portugal
2018/09/27 - 2021/09/07 When Less Becomes More: Motivations, Meanings and Outcomes of Voluntary Simplicity Adoption
Supervisor
 Docotral programme in Marketing and Strtategy (PhD)
Universidade do Minho, Portugal
2016/06/29 - 2020/01/08 The impact of social interactions, interactions, entertainment and atmospherics on emotions and shopping outcomes: evidence from shopping malls
Supervisor
 Doctoral Programme in Business Administration (PhD)
Universidade do Minho, Portugal
2017/10/30 - 2019/09/06 Understanding impulse buying behaviour: the role of promotions, emotions and cognitive dissonance
Supervisor
 Doctoral prgramme in Business Administration (PhD)
Universidade do Minho, Portugal
2014/12/04 - 2019/01 A Social Marketing approach to (in)tolerance between refugees and host communities in Lebanon
Co-supervisor
 DoctoralProgramme in Business Administration (PhD)
Universidade do Minho, Portugal
2015 - 2018/12 O Efeito País de Origem e as Percepções dos Compradores Organizacionais Estrangeiros: um estudo empírico sobre os produtos têxteis e de vestuário
Supervisor
 Doutoramento em Ciências Empresariais
Universidade do Minho, Portugal
2014 - 2018/04 Estratégias de localização da produção: Um estudo sobre reshoring das marcas portuguesas de vestuário
Co-supervisor
 Programa Doutoral em Marketing e Estratégia (PhD)
Universidade do Minho, Portugal

Universidade de Aveiro, Portugal

Universidade da Beira Interior Faculdade de Ciências Sociais e Humanas, Portugal
2010 - 2013/05 Orientação empreendedora: a influência dos recursos e capacidades empresariais no desempenho das exportações
Supervisor
 Programa Doutoral em Marketing e Estratégia (PhD)
Universidade do Minho, Portugal
2008 - 2012/12 “A influência da cultura no comportamento ético e socialmente responsável dos consumidores”
Supervisor
 Gestão (PhD)
Universidade do Minho, Portugal
2006 - 2012/12 A influência da cultura no comportamento ético e socialmente responsável dos consumidores
Co-supervisor
 Programa Doutoral em Marketing e Estratégia (PhD)
Universidade do Minho, Portugal
2008 - 2010/03 Estratégias de internacionalização: Estudo das pequenas e médias empresas na Região do Minho
Supervisor
 Marketing e Gestão Estratégica (Master)
Universidade do Minho, Portugal
2008/03 - 2010 Modos de entrada em mercados internacionais: Um estudo das empresas do sector da construção da região do Minho
Supervisor
 Marketing e Gestão Estratégica (Master)
Universidade do Minho, Portugal
2008 - 2008 Exportação dos produtos da “MH Dantas”: Quais os mercados mais adequados?
Supervisor
 Gestão (Degree)
Universidade do Minho, Portugal
2008 - 2008 Metodologia de elaboração de um plano de marketing
Supervisor
 Gestão (Degree)
Universidade do Minho, Portugal
2008 - 2008 Planeamento estratégico na área de consultoria da Agência
Supervisor
 Gestão (Degree)
Universidade do Minho, Portugal
2008 - 2008 Communicating with national and international publics: Public relations in higher education institutions
Supervisor
 Gestão (Degree)
Universidade do Minho, Portugal
2008 - 2008 Desenvolvimento e lançamento de novos produtos no mercado internacional
Supervisor
 Gestão (Degree)
Universidade do Minho, Portugal
2008 - 2008 Indústria de Empreendimentos Residenciais para a Terceira Idade – Análise Estratégica do Sector
Supervisor
 Gestão (Degree)
Universidade do Minho, Portugal
2008 - 2008 Avaliação da Satisfação do Cliente Toyota
Supervisor
 Gestão (Degree)
Universidade do Minho, Portugal
2008 - 2008 Pesquisa de mercado e o marketing–mix – A força de vendas
Supervisor
 Gestão (Degree)
Universidade do Minho, Portugal

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2022/03/01 - 2023/07/01 8th International Conference On Digital Economy 2023 - Emerging Technologies & Business Innovation (2023/05/02 - 2023/05/04)
Conference (Co-organisor)
 Escola de Economia e Gestão, Portugal
2021/07/07 - 2022/07/08 Co-chair do International Congress on Public and Non Profit Marketing, Associación Internacional de Marketing Público y No Lucrativo (2022/07/07 - 2022/07/08)
Conference (Co-organisor)
 Universidade do Minho Escola de Economia e Gestão, Portugal
2007 - 2007 Organizing Comittee do VI Congresso Internacional de Marketing Público e Não Lucrativo
Congress (Co-organisor)
 Associación Internacional de Marketing Público y No Lucrativo, Portugal
2002 - 2002 Organizing Comittee da 31st EMAC Conference – Marketing in a Changing World – Scope, Opportunities and Challenges
Conference (Co-organisor)
 European Marketing Academy, Portugal

Event participation

Activity description
Type of event 		Event name
Institution / Organization
2007 - 2007 1º conferência QSP “The right steps to a strong brand”
Conference
 1º conferência QSP “The right steps to a strong brand”
QSP Consultoria de Marketing, Lda, Portugal
1998 - 1998 27th European Marketing Academy Conference
Conference
 27th European Marketing Academy Conference
European Marketing Academy Conference, Sweden
1997 - 1997 Workshop “O acesso a financiamentos das organizações multilaterais”
Workshop
 Workshop “O acesso a financiamentos das organizações multilaterais”
ICEP, Portugal
1997 - 1997 Seminário CEEG - Comentadora no Painel “Comércio Internacional”, EEG, 24 de Outubro de 1997
Seminar
 Seminário CEEG - Comentadora no Painel “Comércio Internacional”, EEG, 24 de Outubro de 1997
Escola de Economia e Gestão, Portugal
1996 - 1996 Conferência Mercator - Manual de casos portugueses, Culturgest, 22 de Fevereiro de 1996
Conference
 Conferência Mercator - Manual de casos portugueses, Culturgest, 22 de Fevereiro de 1996

Jury of academic degree

Topic
Role 		Candidate name (Type of degree)
Institution / Organization
2024/01/09 Essays on Attitudes towards Gender Parity Initiatives and Organizational Citizenship Behaviors
(Thesis) Arguer
 Júlia Vasconcelos Furtado (PhD)
Universidade da Beira Interior, Portugal
2023/03/17 Stakeholders reactions towards corporate greenwashing: consumers, buyers and employees' perspectives
(Thesis) Arguer
 Célia Maria Ferraz dos Santos (PhD)
Universidade de Coimbra, Portugal
2023/03/13 The Customer Journey: The Ongoing Cycle of Customer Experience, Value Co-creation and Customer Engagement
(Thesis) Arguer
 Hala Emadeldin Mohamed Abdelmeniem Elbarkouky (PhD)
Universidade do Minho, Portugal
2023/02/15 The determinants of corporate brand avoidance
(Thesis) Arguer
 Rui Emanuel Pimentel da Silva Pinto (PhD)
2023/02/07 Brand democratization and customer brand engagement: Understanding the customer-brand power distance
(Thesis) Arguer
 Muhammad Zakria (PhD)
2022/12/07 Os determinantes do comportamento do consumidor face aos bens de luxo: um estudo aplicado a Angola
(Thesis) Arguer
 Cláudio Félix Canguende Valentim (PhD)
Universidade de Aveiro, Portugal
2022/07/05 Happiness and education: Exploring people's perceptions in search of happiness in life and in the higher education environment
(Thesis) Arguer
 Elvisnei Camargo Conceição (PhD)
Universidade de Coimbra, Portugal
2022/06/24 The application of social media for marketing strategies in pharma healthcare
(Thesis) Arguer
 Maria Helena Dias Proença (PhD)
ISCTE Business School, Portugal
2022/06/03 Drivers and outcomes of perceived brand authenticity and customer engagement in the hospitality context
(Thesis) Arguer
 Filipa de Carvalho Rosado Pinto (PhD)
ISCTE Business School, Portugal
2008 Inovação e Desempenho de Equipamentos Médicos – Estudo Qualitativo em Hospitais Portugueses. José António Fonseca Figueiredo (PhD)
Universidade do Minho, Portugal
2006 Orientação para o Mercado, Aprendizagem Organizacional, Inovação e Performance: O Caso do Cluster da Moda em Portugal Manuel Alberto Ramos Maçães (PhD)
Universidade do Minho, Portugal
2006 A Qualidade do Serviço no Sector da Restauração Colectiva: Adaptação de um Instrumento de Medida às Cantinas da Universidade do Minho Lídia da Conceição Nobre dos Santos Luís Parente. (Master)
Universidade do Minho, Portugal

Association member

Society Organization name Role
2007/10 - Current iMarke - Núcleo de Investigação de Marketing e Estratégia
2005/12 - 2008/01 Departamento de Gestão

Committee member

Activity description
Role 		Institution / Organization
2022/03/11 - 2023/08/17 Membro de painel de avaliação de projetos de I&D, projetos de ensino ou bolsas de investigação, A3ES, Pedido Especial de Renovação da Acreditação (PERA) da Universidade do Algarve (Mestrado em Gestão). Universidade do Algarve, Portugal
2022/03/11 - 2023/08/17 Membro de painel de avaliação de projetos de I&D, projetos de ensino ou bolsas de investigação, A3ES, Pedido Especial de Renovação da Acreditação (PERA) Doutoramento em Gestão da Universidade Europeia Universidade Europeia, Portugal

Journal scientific committee

Journal title (ISSN) Publisher
2008/01/01 - 2009/01/06 Revista Portuguesa de Marketing Revista Portuguesa de Marketing

Other jury / evaluation

Activity description Institution / Organization
2022/03/11 - 2033/08/17 Membro de painel de avaliação de projetos de I&D, projetos de ensino ou bolsas de investigação, A3ES - AGência para a Avaliação e Acreditação do Ensino Superior, Pedido Especial de Renovação da Acreditação (PERA) da Universidade do Algarve (Mestrado em Gestão de Marketing). Universidade do Algarve, Portugal
Distinctions

Other distinction

2020 Best X – Culture Instructor 2020
X-Culture - https://x-culture.org/, United States
2019 Best X – Culture Instructor 2019
X-Culture - https://x-culture.org/, United States