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Lecturer in Marketing at the Polytechnic Institute of Porto at ISCAP - Higher School of Accounting and Administration of Porto, since 2007. PhD in Marketing Management and researcher at CEOS (Center for Organizational and Social Studies at the Polytechnic of Porto) with work in retail research, digital marketing, branding, and luxury. In the research area, she regularly participates in international conferences and Erasmus programs. She is currently the director of the Master's Degree in Digital Marketing and is responsible for a professional technical course to improve employability. With experience in consulting areas in Marketing, Sales, and Communication.
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Identification

Personal identification

Full name
Ana Patrícia Pinto de Lima

Citation names

  • Pinto de Lima, Ana
  • Lima, Ana

Author identifiers

Ciência ID
B217-C725-0180
ORCID iD
0000-0001-7804-8010

Telephones

Mobile phone
  • 938353377 (Personal)

Websites

  • linkedin.com/in/ana-lima-9a58965 (Personal)

Languages

Language Speaking Reading Writing Listening Peer-review
English Advanced (C1) Advanced (C1) Upper intermediate (B2) Advanced (C1) Advanced (C1)
Education
Degree Classification
2010/10/01 - 2014/07/20
Attended
 Marketing (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
 Aprovado
2008/09/15 - 2010/11/10
Attended
 Marketing (Mestrado)
Universidade do Porto Faculdade de Economia, Portugal
 15
1996/09/20 - 2002/10/02
Attended
 Marketing (Licenciatura)
Instituto Politécnico do Porto, Portugal
 15
Outputs

Publications

Book
  1. Lima A., Teixeira, S.,. La relación de los consumidores tribales con las e-RP: Emoción o razón?.. Spain: Editorial Académica Española. 2012.
    Published
Book chapter
  1. José Eduardo Aleixo; José Luís Reis; Sandrina Francisca Teixeira; Ana Pinto de Lima. "Artificial Intelligence Applied to Digital Marketing". 2023.
    10.4018/978-1-6684-9324-3.ch002
  2. Joana Santos; Ana Pinto Lima; Pedro Mendonça Silva. "The Mediating Role of E-Consumer Informedness Between Digital Usability and Responsible E-Shopping". In Post-COVID-19 Period. 2023.
    10.4018/978-1-6684-8574-3.ch007
  3. Ana Lima; José Duarte Santos; Israel Anjos. "Omni-Channel Challenges and Opportunities for Profitable Customer Relationship". 2022.
    10.4018/978-1-6684-3430-7.ch011
  4. Ana Pinto de Lima. "Social Selling". 2022.
    10.56002/ceos.0007ch
  5. Ana Pinto de Lima. "Inbound Marketing". 2022.
    10.56002/ceos.0021ch
  6. Liliana Câmara; Ana Pinto de Lima. "Gamification of Mobile Applications as a Tool for Optimising the Experience of Museums". 2021.
    10.1007/978-981-33-4183-8_16
  7. Ana Pinto de Lima; Jorge Pacheco; Pedro Silva. "Wine Marketing Event – The Importance of Emotions in a Wine Tasting for Inexperienced Participants". 266-279. Springer Singapore, 2021.
    10.1007/978-981-33-4260-6_24
  8. Lima, A., & Pacheco, J.. "New Trends and Tools for Customer Relationship: Challenges in Digital Transformation. In Educational and Social Dimensions of Digital Transformation in Organizations .". 1-26. IGI Global, 2019.
    Published
  9. Lima, A., Meneses, R.,. "Marketing Tribal –o Marketing das Comunidades". In Novos Horizontes do Marketing. Portugal: Edições D. Quixote, 2014.
    Published
Edited book
  1. Conquistas e Desafios: Reflexões para Vendedores. 2024.
    10.56002/ceos.0089b
Journal article
  1. Pedro Mendonça Silva; Ana Pinto Lima; Sandrina Francisca Teixeira. "The use of sales technology by salespeople as an information source and stimulant for intrapreneurship". Revista Galega de Economía (2023): https://doi.org/10.15304/rge.32.2.8606.
    10.15304/rge.32.2.8606
  2. Elisabete Teixeira; Ana Lima; Sandrina Teixeira. "Facebook's Features and the Impact on The Purchase Behavior of Consumers of Organic Products - Generation Y And Z.". Journal of Business and Legal Sciences (2023): https://doi.org/10.56002/ceos.0001issue_rcej1_4.
    10.56002/ceos.0001issue_rcej1_4
  3. Santos, J., & Lima, A. P.. "Estratégias Digitais de Combate aos Impactos da Pandemia Covid-19 no Contexto Empresarial". International Journal of Marketing, Communication and New Media (2022): http://dx.doi.org/10.54663/2182-9306.2022.sn11.92-113.
    Published • 10.54663/2182-9306.2022.sn11.92-113
  4. Teresa Teixeira; Ana Lima; Jorge Pacheco. "A publicidade nas redes sociais como influenciadora da compra por impulso". Cadernos de Investigação do Mestrado em Negócio Eletrónico CIMNE (2022): https://doi.org/10.56002/ceos.00050_cimne_1_2.
    10.56002/ceos.00050_cimne_1_2
  5. Fernando Silvério da CRUZ, A. P LIMA. "Mídias Sociais: um estudo sob a perspetiva do marketing digital e sua influência sobre o consumidor da geração z (nativos digitais).". Revista Inova Ciência & Tecnologia / Innovative Science & Technology Journal. (2019):
    Published
  6. Stepien, B., Lima, A., & Hinner, M.. "Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector". Journal of Intercultural Management 10(2) (2018): 139-158.
  7. Stepien, B. & Lima, A. P. "Luxury Goods’ Perception Within Millennials Cohort: Evidence against global homogeneity myth.". International Journal of Marketing, Communication and New Media Luxury (2018): 77-101. Stepien, B. & Lima, A. P. (2018)..
    Open access • Published
  8. Lima, A.P., Rebelo, C. T. e Teixeira, S.. "Tribes and cultural dynamics in the construction of a relationship with the city: Fantasporto - Oporto International Film Festival. Comunicación.". Revista Internacional de Comunicación Audiovisual, Publicidad y Literatura 14 (2016): 33-47. http://hdl.handle.net/11441/58962.
    Open access • Published
  9. Beata Stepien, Ana Pinto Lima, Lutfu Sagbansua, Michael B. Hinner. "Comparing consumers’ value perception of luxury goods: is national culture a¿su¿ciently explanatory factor?". Economics and Business Review 2 (16) 2 (2016): 74-93.
    Published
  10. Rindell, A.; Santos, F.P.; De Lima, A.P.. "Two sides of a coin: Connecting corporate brand heritage to consumers' corporate image heritage". Journal of Brand Management 22 5 (2015): 467-484. http://www.scopus.com/inward/record.url?eid=2-s2.0-84941653739&partnerID=MN8TOARS.
    10.1057/bm.2015.20
  11. Ana Pinto de Lima & Carlos Brito. "An Examination of the Tribal Community Dimensions of ICT Users.". Journal of Internet Commerce, 11 4 (2012): 291-308.
    Published