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Viviana Fernández Marcial. My current position is coordinator of the Research Management and Communication Science Hub(REMA) at the Faculty of Arts and Humanities, Universidade do Porto since September 2022. My professional category is principal researcher. I am a university researcher and professor in information science since 1997. I am an Associate Professor at the Faculty of Humanities and Information Science of the University of A Coruña (Spain) since 2012. My Ph.D. in Library and Information Science is from the University Carlos III of Madrid. My research largely involves scientific communication, information behavior, marketing of information services, and information management. The research output included more than 80 research published papers. I have taken part in 16 research projects or contracts, one of them supported by FCT. I have been a principal in the project Visibility of the Galician Research, technology, and innovative system; design of unique access to Knowledge (2009-2011). Recently, my work has focused on knowledge transfer. I co-authored a website to incentivize the digital culture in older people, coordinating two learning-through-service projects focused on the information to the community, and writing some newspaper pieces. I have lectured a wide range of courses teaching at the bachelor, master, and doctoral levels in online, b-learning, and face-to-face mode, and more than 30 monographic courses in national and international institutions. I have been a member of scientific and organizing committees in diverse international congresses. I have developed international consultancy activities (i.e. A3ES with 20 evaluation processes from 2013). I have been a referee in several international scientific journals from 2000 to the present. I have experience in university administrative positions (Vice-dean, Coordinator of internships, Mobility coordinator, etc.). Research leading experience comprises some areas including supervisor of various doctoral dissertations, and master and bachelor thesis. My international research and teaching experience comprises some countries, Portugal, Mexico, Brazil, the United States, Italy, Cuba, and others. I joined CITCEM in 2020.
Identification

Personal identification

Full name
Viviana Fernández Marcial
Gender
Female

Citation names

  • Marcial, Viviana
  • Fernández-Marcial, Viviana
  • Viviana Fernández Marcial
  • Fernández Marcial, V.

Author identifiers

Ciência ID
B615-4AFA-C919
Education
Degree Classification
1996/09/30 - 2001/12/17
Concluded
2001/2002 (Doctor)
Major in Documentación(Ciências da Informaçao)
Universidad Carlos III de Madrid-Facultad de Humanidades, Comunicación y Documentación, Spain
Sobresaliente cum laude
Affiliation

Teaching in Higher Education

Category
Host institution
Employer
1997/02/15 - 2006/11/07 Associate Professor (University Teacher) Universidad CEU San Pablo-Facultad de Humanidades y Comunicación, Spain
2000/10/01 - 2002/09/30 Visiting Professor (University Teacher) Universidad Carlos III de Madrid, Spain
Universidad Carlos III de Madrid-Facultad de Humanidades, Comunicación y Documentación, Spain
Projects

Contract

Designation Funders
2009 - 2011 Visibilty of the Galicia R&D system: design of a portal for global access to knowledge
Principal investigator
Universidade da Coruña, Spain
Xunta de Galicia
Concluded
2008 - 2011 Coordinated project on television and childhood(PROCOTIN)
S2007/HUM-0424
Researcher
Universidad CEU San Pablo, Spain
Comunidad de Madrid
Concluded
2007/10/01 - 2010/05/30 Literacia Informacional no contexto do Espaço Europeu do Ensino Superior: estudo da situação das competências da informação em Portugal
PTDC/CCI/65355/2006
Other
Concluded
2006 - 2008 Analysis of the information flows from the Spanish University Websites to the European University Websites within the framework of the European Higher Education Area
EA2006-0080
Researcher
Universidad de Salamanca, Spain
Gobierno de Espana Ministerio de Educación Cultura y Deporte
Concluded
2005 - 2008 Production of the contexts of reception of the children's audience in Spain: the place of the family
SEJ 2005-05805
Researcher
Universidad CEU San Pablo, Spain
Gobierno de España Ministerio de Ciencia e Innovación
Concluded
2002 - 2006 Design of the BiQual tool for the evaluation and continuous improvement of information systems: application to the field of Science and Technology.
SEC 2002-03092
Researcher
Universidad de Granada, Spain
Gobierno de España Ministerio de Ciencia e Innovación
Concluded
Outputs

Publications

Book
  1. Faculdade de Letras. Information literacy in Portugal: a theory and practice approach. 2016.
  2. Viviana Fernández-Marcial; Lima, Cláudia Raquel; Alvelos, Heitor. Biblioteca em Rede: Comunicação integrada no contexto das culturas participativas. Berlin, Germany: Novas Edições Acadêmicas. 2015.
    Published
  3. Faculdade de Letras. Lessons on information literacy research: a portuguese experience. 2014.
    10.1007/978-3-319-14136-7_19
  4. Silva, Armando Barreiros Malheiro da; Fernández Marcial, Viviana; Azevedo, José; Martins, Maria Fernanda da Silva; Pinto, Maria Manuela Gomes de Azevedo; Padrão, Maria Helena. Literacia informacional em Portugal : estado da questão e avances dos resultados de uma investigação : e-Lit : [resumo]. Braga : Universidade do Minho. Centro de Investigação em Educação. 2009.
Book chapter
  1. Viviana Fernández-Marcial. "Inovaçao em bibliotecas". In Biblioteca do século XXI : desafios e perspectivas., 43-59. Brasilia, Brazil: :Instituto de Pesquisa Aplicada (Ipea),, 2017.
    Published
  2. Viviana Fernández-Marcial. "Science 2.0: A New Age to Scientific Information Management". edited by Jamil, George; Lopes, S. Maravilhas; Silva, Armando Barreiros Malheiro da; Ribeiro, Fernanda Candida. Hershey, PA:, United States: IGI Global, 2015.
    Published
  3. Viviana Fernández-Marcial. "eMarketing for Libraries". In Marketing Library and Information Services II: A Global Outlook, 335-344.. Berlin, Germany: Boston: De Gruyter Saur, 2013.
    Published
  4. Silva, Armando Barreiros Malheiro da; Fernández Marcial, Viviana. "Biblioteca, educação e literacia informacional em Portugal: resultados iniciais do projeto elit.pt". 79-93.. Portugal: CIDEHUS, Biblioteca Municipal de Évora, 2009.
    Published
  5. Viviana Fernández-Marcial. "Archivos fotográficos en prensa escrita". In Galicia en foco, 9-49. Ferrol, Spain: Club de Prensa de Ferrol, 2005.
    Published
  6. Viviana Fernández-Marcial. "Calidad y e-learning". 74-91. Ciudad de México, Mexico: UNAM, Centro Universitario de Investigaciones Bibliotecológicas, 2005.
    Published
Conference abstract
  1. Silva, Armando Barreiros Malheiro da; FERNÁNDEZ MARCIAL, VIVIANA; Martins, Fernanda; Azevedo, Jose. "A Literacia Informacional no Espaço Europeu do Ensino Superior: Estudo das competências de informação em Portugal (primeiros resultados globais)". Paper presented in 1º Fórum Ibero-Americano de Literacias 16ª European Conference on Reading, Braga, 2009.
    Published
Conference paper
  1. Viviana Fernández-Marcial. "Marketing interactivo y bibliotecas". Paper presented in I Jornadas Nuevas tecnologías en bibliotecas y archivos, Narón, 2010.
    Published
  2. Silva, Armando Barreiros Malheiro da; Fernández Marcial, Viviana; Martins, Maria Fernanda da Silva. "A literacia informacional no espaço europeu de ensino superior : fundamentos e objectivos de um projecto em várias fases". Paper presented in 9º Congresso Nacional de Bibliotecarios, Arquivista e Documentalistas., Ponta Delgada, 2007.
    Published
  3. Silva, Armando Malheiro da; Fernández-Marcial, Viviana; Martins, Fernanda. "A literacia informacional no espaço europeu de ensino superior: fundamentos e objetivos de um projeto em várias fases". Paper presented in Actas do 9º Congresso Nacional de Bibliotecarios, Arquivista e Documentalistas, 2007.
    Published
Edited book
  1. Viviana Fernández-Marcial. I Jornadas Nuevas tecnologías en bibliotecas y archivos. A Coruña, Spain: Universidade da Coruña, Servicio de Publicaciones. 2011.
    Published
Journal article
  1. Marcial, Viviana Fernandez. "COMPORTAMIENTO INFORMACIONAL: nuevos escenarios, nuevos desafíos". (2018): http://ojs.letras.up.pt/index.php/paginasaeb/article/view/3952.
  2. Gabriela Ojeda Romano; Viviana Fernández-Marcial. "Universidades y promoción de la cultura científica: propuesta de indicadores para un análisis de las actividades de divulgación desde las Unidades de Cultura Científica e Innovación". Bibliotecas. Anales de Investigación 13 2 (2017): 133-157. http://eprints.rclis.org/32237/.
    Open access • Published
  3. Viviana Fernández-Marcial. "Competencias informacionales y estrategias de intervención". Ruta Maestra 20 (2017): 124-128. https://rutamaestra.santillana.com.co/edicion-20/competencias-informacionales-y-estrategias-de-intervencion/.
    Open access • Published
  4. Lima, Cláudia Raquel; Marcial, Viviana Fernández; Alvelos, Heitor. "BIBLIOTECAS PÚBLICAS PORTUGUESAS 2.0: resultados de um estudo". (2016): http://ojs.letras.up.pt/index.php/paginasaeb/article/view/999.
  5. Fernández-Marcial, Viviana; González-Solar, Llarina. "Promoción de la investigación e identidad digital: el caso de la Universidade da Coruña". El Profesional de la Información 24 5 (2015): 656-664. http://dx.doi.org/10.3145/epi.2015.sep.14.
    Open access • 10.3145/epi.2015.sep.14
  6. Fernández Marcial, Viviana; Gomes, Liliana Isabel Esteves; Marques, Maria Beatriz. "Perspetiva teórica e metodológica em sistemas de informação complexos". (2015): http://hdl.handle.net/10316/32053.
  7. Viviana Fernández-Marcial. "Marketing servicios de información: valor e importancia de la P de producto". 11 11 (2015): 64-78.
    Open access • Published
  8. Silva, Armando Barreiros Malheiro da; Fernández Marcial, Viviana. "A investigação em literacia informacional: abordagem a partir de um projeto de âmbito nacional". (2014): https://repositorio-aberto.up.pt/handle/10216/86879.
  9. Lima, Cláudia Raquel; Marcial, Viviana Fernández; Alvelos, Heitor. "A utilização de plataformas web nas práticas comunicativas das bibliotecas públicas portuguesas". (2013): http://ojs.letras.up.pt/index.php/prismacom/article/view/1937.
  10. Viviana Fernández-Marcial. "Biblioteca y mercado potencial ¿nuevas formas de captar al usuario?". Revista de gestión y cultura G+C 14 (2011): 50-53.
    Published
  11. Silva, Armando Barreiros Malheiro da; Fernández Marcial, Viviana. "Novos resultados e elementos para a análise e debate sobre a literacia da informação em Portugal". (2010): http://hdl.handle.net/10216/25482.
  12. Silva, Armando Malheiro da; Fernández Marcial, Viviana. "INFOMATION LITERACY IN PORTUGAL: SOME RESULTS OF A RESEARCH PROJECT". Brazilian Journal of Information Science 2 1 (2009): http://dx.doi.org/10.36311/1981-1640.2008.v2n1.04.p33.
    Open access • Published • 10.36311/1981-1640.2008.v2n1.04.p33
  13. FERNÁNDEZ MARCIAL, VIVIANA. "Gestión del conocimiento versus gestión de la información". Investigación Bibliotecológica: archivonomía, bibliotecología e información 20 41 (2008): http://dx.doi.org/10.22201/iibi.0187358xp.2006.41.4112.
    Open access • Published • 10.22201/iibi.0187358xp.2006.41.4112
  14. Silva, Armando Barreiros Malheiro da; Fernández Marcial, Viviana. "Alfabetização informacional em Portugal : alguns resultados de um projeto de pesquisa". (2008): http://hdl.handle.net/10216/22524.
  15. Silva, Armando Barreiros Malheiro da; Fernández Marcial, Viviana. "Information literacy in Portugal : some results of a research project". (2008): http://hdl.handle.net/10216/27836.
  16. Pinto, María; Fernández Marcial, Viviana; Gómez-Camarero, Carmen. "The BiQual tool and its use to measure service quality in science and technology Spanish University Libraries". Revista española de Documentación Científica 30 4 (2007): http://dx.doi.org/10.3989/redc.2007.v30.i4.400.
    Open access • Published • 10.3989/redc.2007.v30.i4.400
  17. Marcial, Viviana. "Posicionamento das bibliotecas universitárias no Espaço Europeu de Ensino Superior: estúdio da percepção dos estudantes universitários". (2007): https://www.bad.pt/publicacoes/index.php/congressosbad/article/view/522.
  18. Cardoso Castro, Jorge; de Francisco Rodríguez, José Alberto; Fernández Marcial, Viviana. "Las demandas informativas de los inmigrantes latinoamericanos en la Comunidad de Madrid". Doxa Comunicación. Revista interdisciplinar de estudios de comunicación y ciencias sociales 5 (2007): 99-119. http://dx.doi.org/10.31921/doxacom.n5a5.
    Open access • Published • 10.31921/doxacom.n5a5
  19. Viviana Fernández-Marcial. "Las bibliotecas, espacios culturales en desuso análisis crítico de las estrategias de promoción". 25-26 (2006): 1-9.
    Open access • Published
  20. Viviana Fernández-Marcial; Zazo, Angel F.; Figuerola, CArlos G. "Use of free on-Line Machine Translation Programs for Interactive Cross-Language Question Answering". 4022 (2006): 263-272.
    Published
  21. Pinto, Maria; Berrocal, José Luis Alonso; García, José Antonio Cordón; Marcial, Viviana Fernández; Figuerola, Carlos García; Marco, Javier García; Carmen Gómez, Camarero; Ángel F. Zazo, Rodríguez. "Quality assessment of Spanish universities’ web sites focused on the European Research Area". Scientometrics 65 1 (2005): 67-93. http://dx.doi.org/10.1007/s11192-005-0260-9.
    Open access • Published • 10.1007/s11192-005-0260-9
  22. Fernández Marcial, Viviana. "Campañas de fomento de la lectura: una reflexión crítica desde la comunicación promocional". (2005): https://www.bad.pt/publicacoes/index.php/cadernos/article/view/823.
  23. Viviana Fernández-Marcial. "Promoción de los servicios de la biblioteca: Un enfoque desde el marketing no convencional". Biblios: Revista electrónica de bibliotecología, archivología y museología, 3 (2004): 3-13. http://eprints.rclis.org/5842/.
    Open access
Newspaper article
  1. Viviana Fernández-Marcial. "Harry Potter y la lectura", Diario de Ferrol , 2007
  2. Viviana Fernández-Marcial. "Habemus biblioteca", Diario de Ferrol, 2007
  3. Viviana Fernández-Marcial. "El Cartero de Neruda y los derechos de autor", Diario de Ferrol, 2007
  4. Viviana Fernández-Marcial. "Bibliotecas públicas y Unión Europea", Diario de Ferrol , 2007
  5. Viviana Fernández-Marcial. "Mi pie izquierdo.", Diario de Ferrol, 2007
  6. Viviana Fernández-Marcial. "El nombre de la biblioteca", Diario de Ferrol., 2007
  7. Viviana Fernández-Marcial. "Fahrenheit 451.", Diario de Ferrol, 2007
  8. Viviana Fernández-Marcial. "Ley Gallega del libro", Diario de Ferrol, 2007
  9. Viviana Fernández-Marcial. "La Universidad que viene.", Diario de Ferrol, 2006
Thesis / Dissertation
  1. Gomes, Liliana Isabel Esteves. "Gestão da informação, holística e sistémica, no campo da Ciência da Informação: estudo de aplicação para a construção do conhecimento na Universidade de Coimbra". PhD, 2016. http://hdl.handle.net/10316/43201.
Activities

Supervision

Thesis Title
Role
Degree Subject (Type)
Institution / Organization
2014 - 2017 Gestión de la información, holística e sistémica, en el campo de la ciencia de la información: estudio de aplicación en la construcción del conocimiento en la Universidade de Coimbra
Co-supervisor
Universidade da Coruña, Spain
2011 - 2015 Marketing 2.0 en bibliotecas y centros de documentación
Supervisor
Universidade da Coruña, Spain
2013 - 2014 La biblioteca universitaria al servicio de la investigación: enfoque desde la perspectiva del marketing
Supervisor
2012 - 2014 La conceptualización del patrimonio cultural inmaterial
Supervisor
Universidade da Coruña, Spain
2011 - 2012 El Marketing en bibliotecas: herramientas de Marketing en la Biblioteca de la Universidade da Coruña.
Supervisor
Universidade da Coruña, Spain
2010 - 2011 Posicionamiento e imagen turística de Rías Altas en la comarca de Ferrolterra
Supervisor
Universidade da Coruña, Spain