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Marco Heleno, with dual citizenship (American-nationality + Portuguese), is a professor, researcher and designer who studies and develops work in the field of Information Design. His work has been presented/exhibited at Multimodus (2022), Reboot (2021, 2019), Ars Electronica (2020), NeurIPS (2020), ARTeFACTo (2020), Criatech (2020), xCoAx (2020, 2018), Reframed (2019) and ARTECH (2019). He is currently focused on Information Design for Explainable Artificial Intelligence, a PhD research in the UT Austin Portugal Program and at NOVA LINCS research lab. Teaches at the School of Arts and Design of Caldas da Rainha (ESADcr). Has also taught at IADE - Faculty of Design, Technology and Communication in Lisbon. Holds a master's degree in Technology and Digital Art and a bachelor's degree in Graphic and Multimedia Design.
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Identification

Personal identification

Full name
Marco Heleno

Citation names

  • Heleno, Marco

Author identifiers

Ciência ID
BD1B-B063-5D0A
ORCID iD
0000-0002-5582-9006

Email addresses

  • marco.heleno@ipleiria.pt (Professional)
  • mjheleno@gmail.com (Personal)

Websites

Knowledge fields

  • Humanities - Arts - Architectural design

Languages

Language Speaking Reading Writing Listening Peer-review
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Portuguese Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Education
Degree Classification
2017 - 2024
Ongoing
 Digital Media - UT Austin Portugal Program (PhD) (Doutoramento)
Major in Audiovisual Creation and Interactive Content
Universidade Nova de Lisboa Faculdade de Ciências e Tecnologia, Portugal
"Temporary title: Information Design for Explainable Artificial Intelligence" (THESIS/DISSERTATION)
2011 - 2016
Concluded
 Technology and Digital Art (Master's) (Mestrado)
Universidade do Minho Escola de Engenharia, Portugal

CCG/ZGDV - ICT Innovation Institute, Portugal

engageLab - Universidade do Minho, Portugal
"DATA PUNCTUM: data art driven by raster image transcoding" (THESIS/DISSERTATION)
 16
2007 - 2011
Concluded
 Graphic Design and Multimedia Design (Bachelor's) (Licenciatura)
Instituto Politécnico de Leiria Escola Superior de Artes e Design das Caldas da Rainha, Portugal
 16
2005 - 2007
Concluded
 Development of Multimedia Products (Curso de Especialização Tecnológica)
Instituto Politécnico de Leiria Escola Superior de Artes e Design das Caldas da Rainha, Portugal
 18
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2012/03 - Current Invited Assistant (Polytechnic Teacher) Instituto Politécnico de Leiria Escola Superior de Artes e Design das Caldas da Rainha, Portugal
2017/04 - 2019/07 Invited Assistant (University Teacher) IADE - Faculdade de Design, Tecnologia e Comunicação, Portugal

Others

Category
Host institution 		Employer
2016/08 - 2017/01 Information Designer DataSonar, Portugal
2005/02 - 2009/01 Interaction Designer (UX/UI) Instituto Politécnico de Leiria, Portugal
Instituto Politécnico de Leiria Escola Superior de Educação e Ciências Sociais, Portugal
(...)
2003/09 - 2003/11 Interaction Designer (UX/UI) Urbinet - Image and Communication, Portugal
Projects

Grant

Designation Funders
2019/08 - 2023/09 Explaining Artificial Intelligence: Visualizing data flows, narratives, and architecture of Machine Learning systems
PD/BD/150328/2019
PhD Student Fellow
Universidade Nova de Lisboa, Faculdade de Ciências e Tecnologia, NOVA Laboratory for Computer Science and Informatics, Portugal
 Fundação para a Ciência e a Tecnologia
Concluded
2011/09 - 2012/01 Time Machine
PTDC/EAT-AVP/105384/2008
Research Fellow
Universidade Nova de Lisboa Centro de Investigação para Tecnologias Interactivas, Portugal
 Fundação para a Ciência e a Tecnologia
Concluded
Outputs

Publications

Conference abstract
  1. Heleno, Marco (BD1B-B063-5D0A); Carvalhais, Miguel (FF1C-A71B-1432); Correia, Nuno (A712-2B68-A9C8). "Information Visualization for Explaining Artificial Intelligence: exploring the Perceptron". Paper presented in Multimodus 2022: 1st International Conference on Sound and Image in Art & Design, Portalegre, 2022.
    Published
  2. Heleno, Marco; Carvalhais, Miguel; Correia, Nuno. "Explaining Machine Learning: The Telephone Game as an Analogy to Reveal Decision-making". Paper presented in 21st International Conference Consciousness Reframed 2019 "Sentient States: Bio-mind and Techno-nature", Porto, 2019.
    Published
Conference paper
  1. Heleno, Marco; Carvalhais, Miguel; Correia, Nuno. "Perceptron Explanator: Developing intuition into a perceptron's decision-making process through explanatory visualization". Paper presented in ARTeFACTo2020: 2nd International Conference on Transdisciplinary Studies in Arts, Technology and Society (virtual), Faro, 2020.
    Published
  2. Heleno, Marco; Carvalhais, Miguel (FF1C-A71B-1432); Correia, Nuno (A712-2B68-A9C8). "TransparentPerceptron: Visualizing the Perceptron's decision iterations". Paper presented in xCoAx 2020: Eighth Conference on Computation, Communication, Aesthetics and X (virtual), Graz, 2020.
    Published
  3. Heleno, Marco (BD1B-B063-5D0A); Correia, Nuno (A712-2B68-A9C8); Carvalhais, Miguel (FF1C-A71B-1432). "Explaining Machine Learning: Adding Interactivity to Develop Decision-making Visualization Expectations". Paper presented in ARTECH 2019: 9th International Conference on Digital and Interactive Arts, Braga, 2019.
    Published • 10.1145/3359852.3359918
  4. Heleno, Marco. "Visualization for Artificial Intelligence Systems". Paper presented in xCoAx 2018: Sixth Conference on Computation, Communication, Aesthetics and X, Madrid, 2018.
    Published
  5. Figueiredo, Ana Carina; Heleno, Marco; BRANCO, PEDRO; Nelson Zagalo. "Playable and Collaborative Art: The MonMazes Case-study". Paper presented in Videogames 2013: Conference on Videogames Sciences and Arts, Coimbra, 2013.
    Published
Conference poster
  1. Heleno, Marco; Carvalhais, Miguel (FF1C-A71B-1432); Correia, Nuno (A712-2B68-A9C8). "Visualization for Artificial Intelligence: Interpretations of the data flows, narratives, and architecture of Machine Learning systems". Paper presented in UT Austin | Portugal Digital Media Doctoral Symposium, 2018.
Thesis / Dissertation
  1. Heleno, Marco. "DATA PUNCTUM: data art driven by raster image transcoding". Master, Universidade do Minho Escola de Engenharia, 2015. http://repositorium.sdum.uminho.pt/handle/1822/42110.

Artistic / Performance

Artistic exhibition
  1. Heleno, Marco; Correia, Nuno (A712-2B68-A9C8); Carvalhais, Miguel (FF1C-A71B-1432). Perceptron Explanator v.4 @ Reboot: New Media and Digital Art festival. 2021.
  2. Heleno, Marco; Carvalhais, Miguel; Correia, Nuno. Perceptron Explanator v.4 @ PROFS: Contemporary authors at the 30th anniversary of ESAD.CR. 2020.
  3. Heleno, Marco; Carvalhais, Miguel; Correia, Nuno. Perceptron Explanator v.4 @ NeurIPS: Workshop on Machine Learning for Creativity and Design (virtual). 2020.
  4. Heleno, Marco; Carvalhais, Miguel; Correia, Nuno. TransparentPerceptron v.3 @ Ars Electronica: The Wild State-Networked (virtual). 2020.
  5. Heleno, Marco; Carvalhais, Miguel; Correia, Nuno. TransparentPerceptron v.3 @ xCoAx 2020: xCoAx 2020: Eighth Conference on Computation, Communication, Aesthetics and X (virtual). 2020.
  6. Heleno, Marco; Carvalhais, Miguel; Correia, Nuno. TransparentPerceptron v.3 @ Criatech: Criatividade Digital e Tecnologia (virtual). 2020.
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2022/06/07 Information Visualization for Explaining Artificial Intelligence: Exploring the Perceptron Multimodus 2022: 1st International Conference on Sound and Image in Art & Design
Politécnico de Portalegre, Escola Superior de Tecnologia e Gestão (Portalegre, Portugal)
2021/03/26 Exploring ways to explain machine learning decision-making through information visualization and computational aesthetics Digital Media Doctoral Symposium (virtual)
Universidade do Porto (Porto, Portugal)
2020/12/15 Perceptron Explanator v.4 PROFS: Contemporary authors at the 30th anniversary of ESAD.CR
Politécnico de Leiria, Escola Superior de Artes e Design das Caldas da Rainha (Caldas da Rainha, Portugal)
2020/11/26 Perceptron Explanator: Developing intuition into a perceptron's decision-making process through explanatory visualization ARTeFACTo2020: 2nd International Conference on Transdisciplinary Studies in Arts, Technology and Society
University of Algarve (Faro, Portugal)
2020/07/08 TransparentPerceptron: Visualizing the Perceptron's decision iterations xCoAx 2020: Eighth Conference on Computation, Communication, Aesthetics and X (virtual)
Institute of Electronic Music and Acoustics, University of Music and Performing Arts (Graz, Austria)
2019/10/24 Explaining Machine Learning: Adding Interactivity to Develop Decision-making Visualization Expectations ARTECH 2019: 9th International Conference on Digital and Interactive Arts
Universidade Católica Portuguesa de Braga (Braga, Portugal)
2019/10/12 Explaining Machine Learning: Visualizations of emerging narratives from the mutable data flows and architectures of these systems Reboot - Digital Arts and New Media festival
Universidade NOVA de Lisboa (Lisboa, Portugal)
2019/06/06 Explaining Machine Learning: The Telephone Game as an Analogy to Reveal Decision-making 21st International Conference Consciousness Reframed 2019 "Sentient States: Bio-mind and Techno-nature"
Universidade Católica Portuguesa do Porto (Porto, Portugal)
2018/07/11 Visualization for Artificial Intelligence Systems xCoAx 2018: Sixth Conference on Computation, Communication, Aesthetics and X
Universidad Politécnica de Madrid, Escuela Técnica Superior de Arquitectura (Madrid, Spain)
2015/12/21 DATA PUNCTUM: Data art driven by raster image transcoding Thesis presentation and defense
Universidade do Minho (Guimarães, Portugal)
2013/09/27 Playable and Collaborative Art: The MonMazes Case-study Videogames 2013: Conference on Videogames Sciences and Arts
Universidade de Coimbra (Coimbra, Portugal)
2013/05/25 Presentation of selected Information Design projects Geocamp conference
Espaço EPIC (Óbidos, Portugal)
2012/10/19 From School to the Job Market Professional Training and Job Market Insertion Conference
Politécnico de Leiria, Escola Superior de Educação e Ciências Sociais (Leiria, Portugal)
2011/05/24 Presentation of selected Computational Design projects Ficas event
Silos - Contentor Criativo (Caldas da Rainha, Portugal)
2004/06 The Linux for Kids project Pr@net - District Meeting
Politécnico de Leiria, Escola Superior de Educação e Ciências Sociais (Leiria, Portugal)

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2022/12 - 2022/12 Infected Typography workshop (Bacharelato) Universidade da Beira Interior Faculdade de Artes e Letras, Portugal

12th Typography Conference: Matteroftype, Portugal
2019/06 - 2019/06 Infected Typography workshop (Outros) Maia Biennial of Contemporary Art, Portugal
2019/04 - 2019/04 Infected Typography workshop Design de Comunicação (Licenciatura) Instituto Superior Manuel Teixeira Gomes, Portugal
2018/05 - 2018/05 Infected Typography workshop Graphic Design (Bachelor) Latvijas Makslas akademija, Latvia
2016/03 - 2016/07 Decode-Óbidos: Scratch course (Ensino básico 1º ciclo) Parque Tecnológico de Óbidos, Portugal
2011/10 - 2011/10 Physical Computing: Arduino workshop (Outros) Flausina - Cultural Association, Portugal
2005/05 - 2005/05 Adobe Premiere Pro, Fireworks and SoundForge course (Outros) Crisform - Professional Training Centre, Portugal
2004 - 2005 Information and Communication Technologies in Education (Instructor Certification Renewal: CAP-IEFP) course (Outros) Plaforma - Consulting and Training, Portugal
2003/12 - 2004/12 Adobe Flash and Fireworks course (Bacharelato) Instituto Politécnico de Leiria Escola Superior de Educação e Ciências Sociais, Portugal
2003 - 2004 Microsoft Windows, Word and Excel course (Outros) Uniforce - Professional Training Center, Portugal
2001/12 - 2003/09 Microsoft Windows, Word, Excel, Access and FrontPage, HTML, Cascading Style Sheets (CSS), Adobe Flash and Fireworks, Front-End Development and Web Design courses (Outros) Centro de Divulgação das Tecnologias de Informação de Leiria (CDTI), Portugal

Fundação para a Divulgação das Tecnologias de Informação (FDTI), Portugal

Instituto Português da Juventude Leiria (IPJ), Portugal
Distinctions

Award

2013 Best Paper
Universidade de Coimbra, Portugal

Videogames 2013: Conference on Videogames Sciences and Arts, Portugal
2011 Entrepreneur Contest Finalist
Instituto Politécnico de Leiria, Portugal

Poliempreende: Ideas Contest, Portugal
2011 Nova Era Contest: best logotype, stationary and website
Instituto Politécnico de Leiria, Portugal

MRibeiro, Portugal