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Identification

Personal identification

Full name
Mafalda Teles Roxo

Citation names

  • Roxo, Mafalda Teles

Author identifiers

Ciência ID
BE11-7BC3-21BE
ORCID iD
0000-0002-6615-9108

Knowledge fields

  • Social Sciences - Economics and Business

Languages

Language Speaking Reading Writing Listening Peer-review
French Intermediate (B1) Intermediate (B1) Intermediate (B1) Intermediate (B1)
Spanish; Castilian Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Portuguese Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Education
Degree Classification
2015/09/01 - 2024/10/09
Concluded
 Gestão (Doutoramento)
Major in Área de especialidade: Marketing e Estratégia
Universidade do Porto Faculdade de Economia, Portugal
"Bridging Consumer Psychology with Augmented Reality: A Psychophysiological Approach." (THESIS/DISSERTATION)
2014
Concluded
 Mestrado em Marketing (Mestrado)
Universidade Católica Portuguesa Católica Porto Business School, Portugal
"Export Performance: The case of the exports of cork stoppers from Portugal to emergent economies" (THESIS/DISSERTATION)
 16
2012
Concluded
 Licenciatura em Línguas e Relações Internacionais (Licenciatura)
Universidade do Porto Faculdade de Letras, Portugal
"n/a" (THESIS/DISSERTATION)
 15
2009
Concluded
 Frequência da Licenciatura em Biologia (não conferente de grau) (Licenciatura)
Universidade do Porto Faculdade de Ciências, Portugal
"n/a" (THESIS/DISSERTATION)
 12
Affiliation

Science

Category
Host institution 		Employer
2016/05/01 - Current Researcher (Research) Laboratório de Inteligência Artificial e Apoio à Decisão, Portugal
Instituto de Engenharia de Sistemas e Computadores Tecnologia e Ciência, Portugal
2016 - Current Research Assistant (Research) Instituto de Engenharia de Sistemas e Computadores Tecnologia e Ciência, Portugal

Teaching in Higher Education

Category
Host institution 		Employer
2020/02/01 - Current Invited Assistant Professor (University Teacher) Universidade do Porto Faculdade de Economia, Portugal
Universidade do Porto Faculdade de Economia, Portugal
2020/09/01 - 2024/02/14 Invited Assistant Professor (University Teacher) Instituto Universitário da Maia, Portugal

Others

Category
Host institution 		Employer
2014/09/01 - Current Consultant Freelancer, Portugal
2014/11/01 - 2015/05/01 Marketing & Management Assistant Pipadouro - Vintage Wine Travel, Portugal
2014/09/01 - 2015/05/01 Consultant Universidade Católica Portuguesa Centro de Estudos de Gestão e Economia Aplicada, Portugal
2011/10/01 - 2014/03/31 Administrative secretary Mesegor, Lda, Portugal
Projects

Grant

Designation Funders
2017/11 - 2020/08 Bridging Consumer Psychology with Augmented Reality: a Psychophysiological Approach
SFRH/BD/131191/2017
 Fundação para a Ciência e a Tecnologia
2016/05 - 2017/10 Tec4Growth
NORTE-01-0145-FEDER-000020
 European Commission
Outputs

Publications

Book chapter
  1. Márcia Martins; Roxo, Mafalda Teles; Pedro Quelhas Brito. Corresponding author: Márcia Martins. "The Impact of Surprise Elements on Customer Satisfaction". 2023.
    10.1007/978-981-19-9099-1_38
  2. Braga, Pedro; Brito, Pedro Quelhas; Roxo, Mafalda Teles. Corresponding author: Braga, Pedro. "Organisation, Classification and Analysis of Online Reviews Directed to Retail in the Municipality of Porto". In Smart Innovation, Systems and Technologies, 497-513. Springer Nature Singapore, 2022.
    10.1007/978-981-16-9268-0_42
  3. Roxo, Mafalda Teles; Brito, Pedro Quelhas. Corresponding author: Roxo, Mafalda Teles. "Augmented Reality: What Motivates Late Millennials towards Fashion Mobile Apps?". In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 315-327. Springer International Publishing, 2020.
    Published • 10.1007/978-3-030-42545-6_102
  4. Roxo, Mafalda Teles; Quelhas Brito, Pedro. Corresponding author: Roxo, Mafalda Teles. "“I See Myself, Therefore I Purchase”: Factors Influencing Consumer Attitudes Towards m-Commerce AR Apps". In Augmented Reality and Virtual Reality, 51-63. Springer International Publishing, 2020.
    Published • 10.1007/978-3-030-37869-1_5
  5. Roxo, Mafalda. "The Evolution of Azuma's Augmented Reality-- An Overview of 20 Years of Research". edited by Rocha, {\'A, 259-266. Springer International Publishing, 2017.
    10.1007/978-3-319-56538-5_27
Conference paper
  1. Azevedo, C; Roxo, Mafalda Teles; Brandão, A. Corresponding author: Azevedo, C. "Sustainable Tourism e-Communication Impact on Tourism Behavior". 2024.
    10.1007/978-981-99-0333-7_40
  2. Mafalda Teles Roxo; Pedro Brito. "The evolution of azuma’s augmented reality-an overview of 20 years of research". 2017.
    http://dx.doi.org/10.1007/978-3-319-56538-5_27
  3. Roxo, Mafalda; Silva, Susana Costa e; Lisboa, Ana. "The influence of internal and external variables in the export performance". 2014.
Journal article
  1. Roxo, Mafalda Teles; Brito, Pedro Quelhas. Corresponding author: Roxo, Mafalda Teles. "Augmented Reality Trends to the Field of Business and Economics: A Review of 20 years of Research". Asian Journal of Business Research 8 2 (2018): http://dx.doi.org/10.14707/ajbr.180051.
    Published • 10.14707/ajbr.180051
Thesis / Dissertation
  1. Espírito Santo, Mafalda de Moura e Roxo. "Export performance : the case of the exports of cork stoppers from Portugal to emergent economies". Master, 2014. http://hdl.handle.net/10400.14/16988.