NUNO CINTRA COIMBRA TORRES (C016-A863-E339)

Curriculum Vitae

NUNO CINTRA COIMBRA TORRES

NUNO CINTRA TORRES (PhD Lusófona University, MBA Liverpool University, film studies Stockholm University, Fine Arts Lisbon University) is a former high-level corporate executive, innovator, and entrepreneur with a long career in print media, broadcast radio, TV, pay TV (retired TV Cabo/PT Multimedia/ZON/NOS) and documentary film. He is the pioneer of the cable and satellite TV sector in Portugal. Corporate branding professional, political communicator, strategist, speechwriter, director of documentaries on history and politics, and of winning political campaigns. He is a columnist and analyst with hundreds of published articles in national and foreign media. Author and editor of three books on political communication, TV and pay TV history, and museum communications. He authored and produced several documentary series for TV on contemporary history. His unique documentary "Emigrantes Portugueses" (Stockholm, Paris 1972-73) Torres was selected by Cinemateca Portuguesa among 1000 films to be digitally remastered. He held corporate positions and functions in TV audience, market and public opinion research; digital tech innovation, business strategy, management, and project development in pay TV, TV channels, programming, distribution, and consumption. He authored and co-launched the cable news project (CNL - Canal de Notícias de Lisboa) that became SIC Notícias. He is a researcher at CICANT, Lusófona University, Lisbon. He was an FCT scholarship holder at the research project muSEAum -- Branding the Sea Museums of Portugal. He is a researcher on media and democracy at the Horizon Europe project MeDeMAP (leader Austrian Academy of Sciences); on gaming for entrepreneurship in the Erasmus+ project GameYES; FilmEU WIRE, European University; and on film consumption in WW2. He teaches business fundamentals, film, and TV marketing. He has a diploma on National Security from the University of Kiel. His PhD thesis at Lusófona University is on the construction of social capital for collaborative fundraising in the arts.

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Identification

Personal identification

Full name: NUNO CINTRA COIMBRA TORRES

Citation names

TORRES, NUNO
Nuno Cintra Torres

Author identifiers

Ciência ID: C016-A863-E339
ORCID iD: 0000-0002-2708-5230

Websites

https://www.linkedin.com/in/nuno-cintra-torres-053a83/ (Social media)
https://www.ulusofona.pt/docentes/nuno-cintra-coimbra-torres (Professional)

Knowledge fields

Social Sciences - Media and Communications - Journalism and Social Media
Social Sciences - Economics and Business - Business and Management
Social Sciences - Economics and Business
Humanities - Arts - Studies on Film, Radio and Television
Social Sciences - Media and Communications - Information Science

Languages

Language	Speaking	Reading	Writing	Listening
English	Advanced (C1)	Advanced (C1)	Advanced (C1)	Advanced (C1)
French	Advanced (C1)	Advanced (C1)	Intermediate (B1)	Advanced (C1)
Spanish; Castilian	Advanced (C1)	Advanced (C1)	Beginner (A1)	Advanced (C1)
Swedish	Beginner (A1)	Intermediate (B1)	Beginner (A1)	Beginner (A1)
Norwegian	Beginner (A1)	Beginner (A1)	Beginner (A1)	Beginner (A1)
Portuguese	Advanced (C1)	Advanced (C1)	Advanced (C1)	Advanced (C1)

Education

	Degree	Classification
2018/09/01 - 2023/04/19 Concluded	Ciências da Comunicação (Doutoramento) Major in Ciências da Comunicação Universidade Lusófona de Humanidades e Tecnologias, Portugal "Social Capital for Action: Let's Put the Sequeira in its Rightful Place" (THESIS/DISSERTATION)
2013 Concluded	Innovating Through Disruptive Business Models (Diploma de especialização) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal "n/a" (THESIS/DISSERTATION)	n/a
2004 - 2007 Concluded	Business Administration (Master) University of Liverpool Faculty of Humanities and Social Sciences, United Kingdom "A Model to Improve Pay TV Subscriber and Viewer Experience - The seamless integration of complex technologies, processes and contents are key to achieve customer satisfaction and improve loyalty" (THESIS/DISSERTATION)	Pass Taught Masters
1984 Concluded	Techniques of Communication (Diploma de especialização) Direção-Geral da Qualificação dos Trabalhadores em Funções Públicas, Portugal "n/a" (THESIS/DISSERTATION)	n/a
1983 Concluded	Diploma in International Relations (Diploma de especialização) Christian-Albrechts-Universität zu Kiel, Germany "n/a" (THESIS/DISSERTATION)	n/a
1981 - 1982 Concluded	Curso de Formação em Televisão (Curso de Especialização Tecnológica) Major in Tecnologia de Televisão Rádio e Televisão de Portugal SA, Portugal
1973 Attended	Filmvetenskap (Ciência do Cinema) (Licencjat) Stockholms Universitet, Sweden "Buñuel" (THESIS/DISSERTATION)	Väl Godkänd (Very Good)
1969 Attended	Artes Plásticas - Pintura (Licenciatura) Universidade de Lisboa Faculdade de Belas-Artes, Portugal "n/a" (THESIS/DISSERTATION)	n/a

Affiliation

Science

	Category Host institution	Employer
2014/09/01 - Current	Researcher (Research)	Universidade Lusófona de Humanidades e Tecnologias Centro de Investigação em Comunicação Aplicada Cultura e Novas Tecnologias, Portugal

Teaching in Higher Education

	Category Host institution	Employer
2008/09/01 - Current	Visiting Professor (University Teacher)	Universidade Lusófona de Humanidades e Tecnologias, Portugal

2013 - 2020/09/01	Invited Assistant Professor (University Teacher)	Universidade Lusófona de Humanidades e Tecnologias, Portugal

2013 - 2020/09/01	Invited Assistant Professor (University Teacher)	Universidade Lusófona de Humanidades e Tecnologias, Portugal

Others

	Category Host institution	Employer
2006/01/01 - 2014/06/01	Director at Corporate Communications; rebranding, strategic branding; audiovisual markets research & policy. Coordinator Sustainability Committee. Coordinator, Jury member ZON Prize on Multimedia Crea	ZON Multimédia, Portugal

2003/05/01 - 2006/06/01	Full time Strategy Consultant; business development; support to marketing; negotiation of copyrights and channel development for platforms (cable, satellite, broadband, mobile); editor of internal new	PT Conteúdos, Portugal

1987/08/01 - 2003/06/01	CEO partner founder of Cintra & Leal, Lda (C&L), Promotion and Production of Audiovisuals	Cintra & Leal, Promoção e Produção de Audiovisuais, Lda, Portugal

1998/01/01 - 2003/05/01	Business development, digital TV network equipment and secure pay TV systems	NDS, today Permira, United Kingdom

1997/06/01 - 2003/05/01	Consultant, European-wide interactive TV research and pay TV business policy recommendations	NCCT Consultores, Unipessoal, Lda, Portugal

2000/09/01 - 2003/04/01	Business development, consumer telecommunications and corporate network	El Corte Inglés, Spain

1997/01/01 - 2001/01/01	Project author and co-leader of Canal de Notícias de Lisboa (CNL), Portugal's first all news TV channel, (today SIC Notícias)	TV Cabo Portugal, PT, Portugal

1995/03/01 - 1998/07/01	Strategy Consultant and business development of digital DTH platform in Portugal	Multichoice, Netherlands

1996/03/01 - 1996/10/01	Member of the Commission on the Future of Television	Governo da República Portuguesa, Portugal

1991/06/01 - 1992/12/01	Member of the Board, co-founder	TV1, Portugal

1980/11/01 - 1989/07/01	Director; Board Advisor; founder Head Audience Research; author director producer docs, entertainment; author director corporate comms; RTP team leader EBU satellite news research project Eurikon; Mem	Rádio e Televisão de Portugal SA, Portugal

1985/11/01 - 1987/08/01	Adjoint de Cabinet of secretary of State of Internal Affairs of Portugal José Manuel Durão Barroso, presently President of the EU Commission and former prime minister of Portugal	Governo da República Portuguesa, Portugal

1983/06/01 - 1985/11/01	Adjoint de Cabinet of two ministers of Commerce and Tourism	Governo da República Portuguesa, Portugal

1982/01/01 - 1984/12/01	Member of the Board	Lusa Agência de Notícias de Portugal SA, Portugal

Projects

Grant

	Designation	Funders
2018/09/01 - 2022/09/30	muSEAum -- Branding de 'Museus de Mar' de Portugal para um Ecossistema Competitivo e Sustentável: Modelo de Desenvolvimento de Públicos para Pequenos Museus PTDC/ EGE-OGE/29755/2017 Research Fellow	Fundação para a Ciência e a Tecnologia Ongoing
2016 - 2018	In_Nova MusEUm, museums come back to the local community through art and food 2016-2204 / 001-001 Researcher Universidade Lusófona de Humanidades e Tecnologias, Portugal	Creative Europe Programme Concluded
2015 - 2017	CIAKL II – Creative and Knowledge Alliance for film and the creative industries 540572-LLP-1-2013-1-PT-ERASMUS-EKA Researcher Universidade Lusófona de Humanidades e Tecnologias, Portugal	Erasmus

Contract

	Designation	Funders
2023/01/01 - Current	FilmEU European University FilmEU Ref. 101004047, EPP-EUR-UNIV-2020 \| FilmEU_RIT Ref: 101035820, H2020-IBA-SwafS-Support-2-2020 \| FilmEU+ ERASMUS-EDU-2023-EUR-UNIV Project: 1011 Researcher Universidade Lusófona de Humanidades e Tecnologias, Portugal	Erasmus Plus Horizon 2020 Ongoing
2023 - 2027	MeDeMap - Mapping Media for Future Democracies 101094984	Horizon 2020 Framework Programme Ongoing
2022/01/01 - 2024/12/31	GameYes, Developing a Gamified Tool for Enhancing Youth Entrepreneurial Skills 2022-1-CY02-KA220-YOU-000088220 Researcher Universidade Lusófona de Humanidades e Tecnologias, Portugal	Erasmus Plus
2018/09 - 2022/07	muSEAum - Branding the Sea Museums of Portugal PTDC/EGE-OGE/29755/2017	Fundação para a Ciência e Tecnologia
2016 - 2017	In_Nova Museum 570516-CREA-1-2016-1-IT-CULT-COOP1	Creative Europe
2011 - 2012	CIAKL - Creative and Knowledge Alliance for film and the creative industries EAC-19-2011-038	Erasmus Plus

Other

	Designation	Funders
2011 - 2013	CIAKL I – Creative and Knowledge Alliance for film and the creative industries EAC-19-2011-038 Supervisor Universidade Lusófona de Humanidades e Tecnologias, Portugal	Erasmus

Outputs

Publications

Book	Nuno Cintra Torres. Impactos ZON na Economia Portuguesesa 2007-2012. Lisboa, Portugal: ZON Multimédia S.A.. 2013. Published Impactos ZON na Economia Portuguesa 2007-2012. Portugal. 2013. Nuno Cintra Torres. Televisão: o Nosso Medium Preferido, Ensaios, Memórias e História. Lisboa, Portugal: Edições Universitárias Lusófonas. 2011. Published Televisão: o Nosso Medium Preferido, Ensaios, Memórias e História. Portugal. 2011. Nuno Cintra Torres. Televisão Política. Lisboa, Portugal: Círculo de Leitores. 1996. Published Nuno Cintra Torres. Relatório Final da Comissão de Reflexão sobre o Futuro da Televisão. Lisboa, Portugal: Presidência do Conselho de Ministros. 1996. Televisão Política. Portugal. 1995.
Book chapter	Grácio, Rita; Nuno Cintra Torres; Quico, Célia; Muchacho, Rute; Eduardo Moraes Sarmento. Corresponding author: Grácio, Rita. "Portuguese Sea Museums and the Communication of Maritime Heritage in the 21st Century". In Maritime Spaces and Society , edited by A. Kolodziej-Durnas, F. Sowa, & M. C. Grasmeier, 145-162. Brill, 2022. Published Nuno Cintra Torres. "A Internet É a Economia". In Europa Novas Fronteiras A Sociedade do Conhecimento, Centro de Informação Europeia Jacques Delors & Principia, 111-117. Lisboa, Portugal: Centro de Informação Europeia Jacques Delors e Principia, 2011. Published "A Internet É a Economia". Portugal, 2011. Nuno Cintra Torres. "i-Pátio - das redes biológicas às redes neuronais". In Media, Redes e Comunicação - Futuros Presentes, 317-349. Lisboa, Portugal: Obercom-Quimera, 2009. Published "i-Pátio". Portugal, 2009.
Journal article	Nuno Cintra Torres. "Introduction to Thematic Dossier "muSEAum: Branding the Sea Museums of Portugal"". REVISTA LUSÓFONA DE EDUCAÇÃO v. 57 n. 57 (202 (2023): 63-67. https://revistas.ulusofona.pt/index.php/rleducacao/article/view/8656?utm_source=e-goi&utm_medium=email&utm_term=RLE+57&utm_campaign=Newsletter+CeiED. Published Nuno Cintra Torres. "muSEAum – Branding the Sea Museums of Portugal Research findings and perspectives of an innovation journey". Revista Lusófona de Educação 57 57 (2023): 69-82. https://revistas.ulusofona.pt/index.php/rleducacao/article/view/8657. Published
Journal issue	Nuno Cintra Torres; Quico, Célia; Grácio, Rita. ""The muSEAum: Water, Fire, Earth, Air" - thematic dossier". Revista Lusófona de Educação (RLE) (2022): In press
Newspaper article	Nuno Cintra Torres. "Desde 1980 centenas de artigos em jornais e revistas portugueses e britânicos", 1980
Thesis / Dissertation	"Social Capital for Action: "Let's Put the Sequeira in Its Rightful Place"". PhD, Universidade Lusófona de Humanidades e Tecnologias, 2024.

Activities

Oral presentation

	Presentation title	Event name Host (Event location)
2024/11/28	Magi, the Magical Word: Gamified Online Collaborative Funding in the Arts	5th International Conference on Creative\Media/Technologies (IConCMT) St. Pölten University of Applied Sciences (UAS) (St. Pölten, Austria)
2024/07/15	The Magi Myth: more overpowering than digital magic?	Conference Urban Futures -- Cultural pasts: Sustainable Cities, Cultures & Crafts Universitat Politècnica de Catalunya (Barcelona, Spain)
2024/05/15	News Media Facing the Gatekeepers: regulation, sustainability, pluralism, citizenship	Conference Media & Governnace in Latin America, Spain & Portugal Universitat de València (Valencia, Spain)
2019/11/13	Branding de museus de mar: projeto FCT "muSEAum – Branding the Sea Museums of Portugal (PTDC/EGE-OGE/29755/2017)", SOPCOM 2019	XI Congresso SOPCOM: Comunicação, Turismo e Cultura Universidade da Madeira (Funchal, Portugal)
2019/10/07	Dados preliminares dos inquéritos aos públicos e às direções de museus de mar na 1ª Conferência & Workshops do projeto FCT "muSEAum – Branding the Sea Museums of Portugal" (PTDC/EGE-OGE/29755/2017).	1ª Conferência & Workshops do projeto FCT "muSEAum – Branding the Sea Museums of Portugal" Universidade Lusófona de Humanidades e Tecnologias (Lisboa, Portugal)

Event organisation

	Event name Type of event (Role)	Institution / Organization
2019/10/07 - 2019/10/08	1ª Conferência & Workshops do projecto FCT "muSEAum – Branding the Sea Museums of Portugal" (PTDC/EGE-OGE/29755/2017). (2019/10/07 - 2019/10/08) Conference (Co-organisor)	Universidade Lusófona de Humanidades e Tecnologias, Portugal

Event participation

	Activity description Type of event	Event name Institution / Organization
2019/10/08 - 2019/10/08	"From Periphery to Center: branding lessons from the In_NovaMusEUm project" moderador do workshop por Alessandra Capezzuoli Ranchi, CET Centro Europeo Turismo e Cultura na 1ª Conferência & Workshops do projecto FCT "muSEAum – Branding the Sea Museums of Portugal" (PTDC/EGE-OGE/29755/2017). Conference	1ª Conferência & Workshops do projecto FCT "muSEAum – Branding the Sea Museums of Portugal" (PTDC/EGE-OGE/29755/2017). Universidade Lusófona de Humanidades e Tecnologias, Portugal
2019/10/07 - 2019/10/07	1ª Conferência & Workshops do projeto de investigação FCT "muSEAum – Branding the Sea Museums of Portugal" (PTDC/EGE-OGE/29755/2017), entrevista a António Filipe Pimentel, Historiador, antigo Diretor do MNAA, sobre "Sequeira e Crowdfunding" Conference	1ª Conferência & Workshops do projeto de investigação FCT "muSEAum – Branding the Sea Museums of Portugal" Universidade Lusófona de Humanidades e Tecnologias, Portugal

Consulting

	Activity description	Institution / Organization
2012 - 2013	Project Sustainability Committee, ZON Multimédia (leader)
2009 - 2011	Project Canal 5, ZON Multimédia (co-leader)
2003 - 2004	Project CLIP TV (later Sapo Videos), PT Multimédia (leader)
1997 - 2000	Project CNL (later SIC Notícias), TV Cabo, PT Multimédia (co-leader)
1995 - 1996	Project Multichoice Portugal: Satellite digital pay TV for Portugal (co-leader)	Multichoice, Netherlands
1993 - 1994	Project TV Cabo Portugal for Telecom Portugal (leader of the bidder tender offer with Cintra & Leal, Teleste, Finland, RR, Portugal, Reddiffusion, Switzerland, Telcabo, Portugal)	TV Cabo Portugal, PT, Portugal
1990 - 1991	Project TV1: Private TV broadcaster (co-leader)
1982 - 1983	Project Eurikon (later Euronews), RTP (leader)	Rádio e Televisão de Portugal SA, Portugal
1981 - 1982	Project Audience Research studies, RTP (leader)	Rádio e Televisão de Portugal SA, Portugal

Course / Discipline taught

	Academic session	Degree Subject (Type)	Institution / Organization
2023/09/14 - 2024/01/15	Princípios Básicos de Gestão e Marketing para Cinema e Audiovisual	Cinema e Artes dos Media (Licenciatura)
2022/09/22 - 2023/01/31	Modelos de Gestão de Cinema e Multimédia	Cinema e Artes dos Media (Licenciatura)	Universidade Lusófona de Humanidades e Tecnologias, Portugal
2021/10/01 - 2022/02/28	Modelos de Gestão em Audiovisual e Multimédia	Cinema Video e Comunicação Multimédia (Licenciatura)
2021/10/01 - 2022/02/28	Gestão de Projeto/Modelos de Gestão	Comunicação e Jornalismo	Universidade Lusófona de Humanidades e Tecnologias, Portugal
2020/10/01 - 2021/02/28	Modelos de Gestão para Audiovisual e Multimédia	Modelos de Gestão para Audiovisual e Multimédia (Licenciatura)	Universidade Lusófona de Humanidades e Tecnologias, Portugal
2019/10/01 - 2020/02/28	Modelos de Gestão para Audiovisual e Multimédia	Cinema, Video e Comunicação Multimédia (Licenciatura)	Universidade Lusófona de Humanidades e Tecnologias, Portugal
2018/10/01 - 2019/02/28	Modelos de Gestão para Audiovisual e Multimédia	Cinema, Televisão e mutlimédia (Licenciatura)	Universidade Lusófona de Humanidades e Tecnologias, Portugal
2017/10/01 - 2018/02/02	Modelos de Gestão para Audiovisual e Multimédia	Cinema, Video e Comunicação Multimédia (Licenciatura)	Universidade Lusófona de Humanidades e Tecnologias, Portugal
2016/10/01 - 2017/02/28	Modelos de Gestão para Cinema e Audiovisual	(Licenciatura)	Universidade Lusófona de Humanidades e Tecnologias, Portugal
2015/10/01 - 2016/02/28	Modelos de Gestão para Audiovisual e Multimédia	Cinema, Televisão e Multimédia (Licenciatura)	Universidade Lusófona de Humanidades e Tecnologias, Portugal
2014/10/01 - 2015/02/28	Atelier de Criação, Produção e Realização para Multiplataforma	(Licenciatura)	Universidade Lusófona de Humanidades e Tecnologias, Portugal
2014/10/01 - 2015/02/28	Atelier de Criação, Produção e Realização para Multiplataforma	Cinema, Video e Comunicação Multimédia	Universidade Lusófona de Humanidades e Tecnologias, Portugal
2013/10/01 - 2014/02/28	Modelos de Gestão para Cinema e Multimédia	Cinema, Televisão, Multimédia (Licenciatura)	Universidade Lusófona de Humanidades e Tecnologias, Portugal
2012/10/01 - 2013/02/28	Gestão de Projeto Audiovisual Multimédia	Cinema, Televisão, Multimédia (Licenciatura)	Universidade Lusófona de Humanidades e Tecnologias, Portugal

Distinctions

Other distinction

2013	Specialist of Recognised Experience and Professional Competence in Audiovisuals and Media Production