Hadassa Oliveira is an Advertiser, a Scientific Researcher, and a Final Year PhD Candidate in Communication Sciences at the University Institute of Lisbon, ISCTE-IUL, Portugal. Also, she is a Junior Fellow Non-Doctoral Researcher of Science Communication at GAI/GAQ ESCS-IPL and a Non-Doctoral Researcher Associate Member at the Laboratory of Applied Research in Communication and Media - LIACOM, ESCS-IPL, Portugal. Her focus of research is on Communication Sciences with Interdisciplinary Studies applied with Sociology, Women's Studies, and Feminist Studies through a Decolonial Intersectional Feminist approach. Her expertise spans Gender and Advertising, Women’s Representation in Media, Beauty Standards and Media, Media and Gender Equality, Media and Feminisms, Advertising and Social Responsibility, Advertising Trends, Diversity, Equity and Inclusion (DEI) and Media, Online Gender-based Violence, Audiovisual and Multimedia Research, Storytelling, Advertising Rhetoric, and the impact of Technology and Innovation on these issues. Hadassa has a scientific perspective with a practical experience of the industry, having worked as a Senior Content Reviewer for global social media projects and as a Social Media Analyst in advertising agencies. These roles honed my critical and creative skills in advancing DEI, Gender Equality and Women’s Rights. She also have experience with tools like Copilot, ChatGPT, Google Gemini, Microsoft Office (Word, Power Point, Excel), Outlook, Google Drive, Adobe Illustrator, Canva, MaxQDA, SPSS, SentiOne, etc. Beyond that, I have experience with methods such as qualitative and quantitative research for Social Sciences. Hadassa is native in Brazilian Portuguese, fluent in European Portuguese, advanced in English, and intermediate in Spanish. I am passionate about driving innovative, inclusive, and socially responsible projects.