???global.info.a_carregar???
Identification

Personal identification

Full name
Ana Lisboa

Citation names

  • Lisboa, Ana

Author identifiers

Ciência ID
C810-07A5-272D
ORCID iD
0000-0001-9568-5724

Knowledge fields

  • Social Sciences - Economics and Business

Languages

Language Speaking Reading Writing Listening Peer-review
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Spanish; Castilian Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2)
French Intermediate (B1) Intermediate (B1) Intermediate (B1) Intermediate (B1) Intermediate (B1)
Italian Beginner (A1) Beginner (A1) Beginner (A1) Beginner (A1) Beginner (A1)
Education
Degree Classification
2006 - 2010
Concluded
 Gestão (Doutoramento)
Major in Marketing
ISCTE-Instituto Universitário de Lisboa, Portugal
"Dynamic capabilities in international markets: Their antecedents and current and future performance outcomes" (THESIS/DISSERTATION)
 Muito Bom com louvor e distinção
2006
Concluded
 Gestão e Administração de Empresas (Mestrado)
Major in Marketing
Universidade Católica Portuguesa Católica Porto Business School, Portugal
"Influência do país de origem na atitude face ao país e na atitude face aos produtos do país" (THESIS/DISSERTATION)
 Parte lectiva: 17 / Tese: Muito Bom
2001
Concluded
 Organização e Gestão de Empresas (Licenciatura)
Universidade de Coimbra Faculdade de Economia, Portugal
"-" (THESIS/DISSERTATION)
 16
Affiliation

Science

Category
Host institution 		Employer
2023/01/18 - Current Researcher (Research) Instituto Politécnico de Leiria Centro de Investigação Aplicada em Gestão e Economia, Portugal
2014/01/02 - Current Researcher (Research) Instituto Politécnico de Leiria Centro para o Desenvolvimento Rápido e Sustentado de Produto, Portugal

Teaching in Higher Education

Category
Host institution 		Employer
2010/11/10 - Current Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Leiria, Portugal
2002 - 2010 Assistant (Polytechnic Teacher) Instituto Politécnico de Leiria, Portugal

Positions / Appointments

Category
Host institution 		Employer
2014/09/14 - 2018/11/14 Coordenação ou direção de centro de investigação, departamento ou equivalente Instituto Politécnico de Leiria, Portugal
2015 - 2017 Conselho pedagógico Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2013 - 2017 Conselho de Representantes Instituto Politécnico de Leiria, Portugal
Projects

Grant

Designation Funders
2011/02 - 2014/01 Organizational Abuse and Ethical Behavior in the Working Place
Provided by PTCRIS: PTDC/EGE-GES/109925/2009
 Fundação para a Ciência e a Tecnologia
2006/10 - 2010/11 COUNTRY OF ORIGIN: IMAGE AND ETHNOCENTRISM INFLUENCES
Provided by PTCRIS: SFRH/BD/28728/2006
 Fundação para a Ciência e a Tecnologia

Contract

Designation Funders
2023 - Current UIDP/04928/2020
UIDP/04928/2020
Researcher
Instituto Politécnico de Leiria Centro de Investigação Aplicada em Gestão e Economia, Portugal
 Fundação para a Ciência e a Tecnologia
2023 - Current UIDB/04928/2020
UIDB/04928/2020
Researcher
Instituto Politécnico de Leiria Centro de Investigação Aplicada em Gestão e Economia, Portugal
 Fundação para a Ciência e a Tecnologia
2023 - Current Programa Operacional Capital Humano
POCH-04-5267-FSE-000814
Researcher
Instituto Politécnico de Leiria Centro de Investigação Aplicada em Gestão e Economia, Portugal
 Comissão Europeia - Fundo Social Europeu

Autoridade de Gestão do Programa Operacional Competitividade e Internacionalização
2023 - Current Link me up - 1000 ideias - sistema de apoio à co-criação de inovação, criatividade e empreendedorismo
POCI-03-33B5-FSE-072070
Researcher
Instituto Politécnico de Leiria Centro de Investigação Aplicada em Gestão e Economia, Portugal
 Autoridade de Gestão do Programa Operacional Competitividade e Internacionalização

Comissão Europeia - Fundo Social Europeu
2023 - Current HEICE
HEICE
Researcher
2020 - Current UIDP/04044/2020
UIDP/04044/2020
Researcher
Instituto Politécnico de Leiria Centro para o Desenvolvimento Rápido e Sustentado de Produto, Portugal
 Fundação para a Ciência e a Tecnologia
2020 - Current UIDB/04044/2020
UIDB/04044/2020
Researcher
Instituto Politécnico de Leiria Centro para o Desenvolvimento Rápido e Sustentado de Produto, Portugal
 Fundação para a Ciência e a Tecnologia
2020 - Current LA/P/0112/2020
LA/P/0112/2020
Researcher
Instituto Politécnico de Leiria Centro para o Desenvolvimento Rápido e Sustentado de Produto, Portugal
 Fundação para a Ciência e a Tecnologia
2019 - Current Projeto estratégico UID/Multi/04044/2019
UID/Multi/04044/2019
Researcher
Fundação para a Ciência e a Tecnologia
2017 - Current PAMI - Portuguese Additive Manufacturing Initiative
projeto nº22158 – SAICT- AAC nº 01/SAICT/2016
Researcher
Instituto Politécnico de Leiria Centro para o Desenvolvimento Rápido e Sustentado de Produto, Portugal
 Fundação para a Ciência e a Tecnologia
Ongoing
2021/01/01 - 2025/12/31 Produção Avançada e Sistemas Inteligentes
10.54499/LA/P/0112/2020
Instituto Politécnico de Leiria, Portugal

Universidade do Minho, Portugal

Instituto Politécnico de Leiria Centro para o Desenvolvimento Rápido e Sustentado de Produto, Portugal

Universidade de Coimbra Instituto de Sistemas e Robótica, Portugal

Universidade de Coimbra, Portugal

Centro de Investigação em Sistemas e Tecnologias, Portugal

Instituto para a Sustentabilidade e Inovação em Estruturas de Engenharia, Portugal

Universidade do Porto Faculdade de Engenharia, Portugal

Universidade de Coimbra Centro de Engenharia Mecânica Materiais e Processos, Portugal
Fundação para a Ciência e a Tecnologia
Ongoing
2019/01/01 - 2019/12/31 Centro para o Desenvolvimento Rápido e Sustentado de Produto
UID/Multi/04044/2019
Instituto Politécnico de Leiria, Portugal

Instituto Politécnico de Leiria Centro para o Desenvolvimento Rápido e Sustentado de Produto, Portugal
Fundação para a Ciência e a Tecnologia
Concluded
2013 - 2013 PEst – OE/EME/UI4044/2013
PEst-OE/EME/UI4044/2013
Researcher
Fundação para a Ciência e a Tecnologia
Concluded
2011 - 2012 Projeto Estratégico PEst-OE/EGE/UI0315/2011
PEst-OE/EGE/UI0315/2011
Researcher
Fundação para a Ciência e a Tecnologia
Concluded
2009 - 2009 Exploração Organizacional e Comportamento Ético no Local de Trabalho Organizational (PTDC/EGE-GES/109925/2009)
PTDC/EGE-GES/109925/2009
Researcher
Fundação para a Ciência e a Tecnologia
Concluded

Other

Designation Funders
2015 - Current E21 - Entrepreneurship in the 21st Century
E21
Researcher
Ongoing
Outputs

Publications

Book chapter
  1. Coelho, Ana Sofia; Lisboa, Ana; Pinho, José Carlos M. R.. "Entrepreneurial Orientation and Dynamic Capabilities". In Research Anthology on Strategies for Maintaining Successful Family Firms, 738-771. IGI Global, 2022.
    10.4018/978-1-6684-3550-2.ch034
  2. Vitorino, Liliana Coutinho; Lisboa, Ana; Antunes, Raquel J.. "Digital Era". In Digital Marketing Strategies and Models for Competitive Business, 1-29. IGI Global, 2020.
    10.4018/978-1-7998-2963-8.ch001
  3. Coelho, Ana Sofia; Lisboa, Ana; Pinho, José Carlos M. R.. "Entrepreneurial Orientation and Dynamic Capabilities". In Handbook of Research on Entrepreneurship, Innovation, and Internationalization, 69-101. IGI Global, 2019.
    Published • 10.4018/978-1-5225-8479-7.ch003
Conference paper
  1. Vitorino, Liliana Coutinho; Lisboa, Ana; Antunes, Raquel. Corresponding author: Lisboa, Ana. "Redesign of Package Labels to increase design appeal: A case-study". Paper presented in Jornadas Hispano-Lusas de Gestión Científica, Ceuta, 2024.
    Published
  2. Lisboa, Ana; Santos, Alexandra; Abrantes, José Luís. Corresponding author: Lisboa, Ana. "Impact of labels on consumer choice of cultural products". Paper presented in Jornadas Hispano-Lusas de Gestión Científica, Ceuta, 2024.
    Published
  3. Lisboa, Ana; Dionysis Skarmeas; Matthew Robson. "International interorganizational competitive advantage in new product development". Paper presented in AMA Global Marketing SIG Conference, Santiago, 2023.
    Published
  4. Eidyx Martinez; Lisboa, Ana. "Performance of multinational corporations (MNCs): The influence of research and development capability and marketing capability". Paper presented in Jornadas Luso-espanholas de gestão científica, Aveiro, 2023.
    Published
  5. Lisboa, Ana; Abrantes, José Luís; Ferreira, B. E. M.; Figueiredo, Natália; Vaz, Paulo. Corresponding author: Lisboa, Ana. "Country of origin and consumer attitudes". Paper presented in Australian & New Zealand Marketing Academy Conference, Dunedin, 2023.
    Published
  6. Figueiredo, Natália; Fernandes, Cristina; Abrantes, José Luís; Lisboa, Ana; Rubio, Isabel. Corresponding author: Figueiredo, Natália. "The influence of knowledge transfer in companies’ innovation". Paper presented in Australian & New Zealand Marketing Academy Conference, Dunedin, 2023.
  7. Lisboa, Ana; Skarmeas, D.; Lages, Carmen. "Market and product development capabilities and export performance: How to use balance to benefit firms". Paper presented in European International Business Academy, Lisboa, 2023.
  8. Lisboa, Ana; Saridakis, Charalampos; Angelidou, Sofia. Corresponding author: Lisboa, Ana. "Environmental shocks and international marketing: The role of international strategy decisions on innovative responses". Paper presented in European International Business Academy, Lisboa, 2023.
  9. Mostaghel, Rana; Lisboa, Ana. "Marketing strategy in the circular economy: Towards a new theory". Paper presented in Academy of Innovation, Entrepreneurship, and Knowledge conference, Sevilha, 2022.
    Published
  10. Lisboa, Ana; Charalampos Saridkis; Angelidou, Sofia. "Global Marketing and environmental shocks: The role of COVID-related innovation". Paper presented in AMA Global Marketing SIG Conference, Creta, 2022.
  11. Lisboa, Ana; Nagy, Gabor; Eleni Tsougkou; Cadogan, John W.; Ian R. Hodgkinson; João M. S. Oliveira; Victoria Story; Nathaniel Boso. "Product innovation strategy and competitive advantage: an empirical study of Portuguese exporters". Paper presented in EMAC 2021 Annual Conference, Madrid, 2021.
    Published
  12. Lisboa, Ana; Dionysis Skarmeas. "Performance implications of product development in export markets". Paper presented in AMA Global Marketing SIG Conference, Taormina, 2021.
    Published
  13. Antunes, Raquel; Lisboa, Ana; Vitorino, Liliana Coutinho. "Young consumers’ intention to purchase products with ergonomic packages". Paper presented in Jornadas Luso-espanholas de gestão científica, Braga, 2020.
  14. Simão, Lídia; Lisboa, Ana; Moreira, Jacinta. "Economia circular – Uma nova perspectiva do desenvolvimento sustentável". Paper presented in Jornadas Luso-espanholas de gestão científica, Braga, 2020.
  15. Lisboa, Ana; Dionysis Skarmeas. "Export product development exploitation and exploration and performance: Linear, moderated, complementary and non-linear effects". Paper presented in AMA Global Marketing SIG Conference, Buenos Aires, 2019.
  16. Dionysis Skarmeas; Paraskevas Argouslidis; Flora Kokkinaki; Alexis Mavrommatis; Lisboa, Ana. "On relationship value in international marketing channels". Paper presented in Global Marketing Conference, Tóquio, 2018.
  17. Lisboa, Ana; Dionysis Skarmeas. "Balancing market and new product development capabilities to export performance: Direct and moderating effects". Paper presented in AMA Global Marketing SIG Special Conference, Santorini, 2018.
  18. Coelho, Ana Sofia Montenegro Gonçalves; Lisboa, Ana; Pinho, José Carlos. "The impact of resources’ combination on the entrepreneurial orientation of SMEs family business". Paper presented in Workshop on Family Firm Management Research, 2018.
    Published
  19. Simão, Lídia; Ferreira, Alcina; Lisboa, Ana. "Antecedentes da comunicação WOM". Paper presented in Jornadas Luso Espanholas de Gestão Coentífica, Guarda, 2018.
    Published
  20. Lisboa, Ana. "Ambidexterity, Converting market knowledge into export performance outcomes: the role of knowledge integration mechanisms". Paper presented in AIB Annual Meeting, Dubai, 2017.
    Published
  21. Lisboa, Ana; Lages, Carmen. "Translating market knowledge into export profitability: The moderating effect of knowledge integration mechanisms and technological turbulence". Paper presented in AMA Global Marketing SIG Special Conference, Havana, 2017.
    Published
  22. Simão, Lídia; Lisboa, Ana. "Green marketing and green brand – The Toyota case". Paper presented in RESIM International Conference on Advanced Research in Sustainable and Intelligent Manufacturing, Leiria, 2016.
    Published
  23. Lisboa, Ana; Dionysis Skarmeas. "Ambidexterity, new product advantage and export performance: Degree of internationalization and turbulence moderating effects". Paper presented in AIB Annual Meeting, New Orleans, 2016.
    Published
  24. Dionysis Skarmeas; Lisboa, Ana; Charalampos Saridakis. "Export performance as a function of market learning capabilities and intrapreneurship: SEM and FsQCA findings". Paper presented in GIKA Annual Conference, Valência, 2016.
    Published
  25. Lisboa, Ana; Dionysis Skarmeas. "Exploitation, exploration, and adaptive export performance in the presence of turbulence". Paper presented in AMA Winter Marketing Educators' Conference, Las Vegas, 2016.
    Published
  26. Lisboa, Ana; Dionysis Skarmeas; Charalampos Saridakis. "Entrepreneurial orientation pathways to performance: A fuzzy-set analysis". Paper presented in GIKA Annual Conference, Valência, 2015.
    Published
  27. Lisboa, Ana; Dionysis Skarmeas. "Balance of exploration and exploitation: Different routes to new product advantage and dynamic relationship with export performance". Paper presented in AIB Annual Meeting, Bengaluru, 2015.
    Published
  28. Lisboa, Ana; Dionysis Skarmeas. "Put it in a new perspective: The influence of intrapreneurial orienta-tion in objective and subjective future performance through product development exploration". Paper presented in European Marketing Academy Conference, Leuven, 2015.
    Published
  29. Lisboa, Ana; Dionysis Skarmeas. "Exploitation, exploration, and adaptive export performance in turbulent times: The market and product development domains". Paper presented in AMA Winter Marketing Educators' Conference, San Antonio, 2015.
    Published
  30. Roxo, Mafalda; Silva, Susana Costa e; Lisboa, Ana. "The influence of internal and external variables in the export performance". 2014.
  31. Simão, Lídia; Lisboa, Ana. "Sustentabilidade e gestão das empresas e da marca". Paper presented in Congresso Internacional em Marcas/Branding – Percursos para o Estudo da Marca/Branding: da Representação à Prática, Leiria, 2014.
    Published
  32. Fonseca, Tânia; Ferreira, Vítor; Lisboa, Ana. "O impacto das capacidades dinâmicas na inovação: Uma comparação entre empresas vinícolas da região do Alentejo e da região de Provence". Paper presented in International Conference of the International Joseph A. Schumpeter Society, Jena, 2014.
    Published
  33. Roxo, Mafalda Teles; Costa e Silva, Susana; Lisboa, Ana. "The influence of internal and external variables in the export performance". Paper presented in Iberian International Business Conference, Zaragoza, 2014.
    Published
  34. Lisboa, Ana; Dionysis Skarmeas; Lages, Carmen. "Balancing exploitative and explorative capabilities within and across the product development and market domains". Paper presented in AIB Annual Meeting, Vancouver, 2014.
    Published
  35. Lisboa, Ana; Dionysis Skarmeas; Lages, Carmen. "Entrepreneurial orientation and performance: The intervening role of dynamic capabilities". Paper presented in European Marketing Academy Conference, Lisboa, 2012.
    Published
  36. Lisboa, Ana; Dionysis Skarmeas; Lages, Carmen. "Entrepreneurial orientation and new products’ dynamic capabilities impact on export profitability". Paper presented in Consortium for International Marketing Research, Taipei, 2012.
    Published
  37. Lisboa, Ana; Dionysis Skarmeas; Lages, Luis Filipe; Lages, Carmen. "The balance of product development and market-related dynamic capabilities on product innovation performance". Paper presented in AIB Annual Meeting, Nagoya, 2011.
    Published
  38. Lisboa, Ana; Dionysis Skarmeas; Lages, Carmen. "Dynamic capabilities in international markets: the influence of technological turbulence in achieving market effectiveness performance". Paper presented in European Marketing Academy Conference, Ljubljana, 2011.
    Published
  39. Lisboa, Ana; Dionysis Skarmeas; Lages, Carmen. "Entrepreneurial orientation, dynamic capabilities, and performance outcomes". Paper presented in Global Marketing Conference, Tóquio, 2010.
    Published
  40. Lisboa, Ana; Dionysis Skarmeas; Lages, Carmen. "Innovative capabilities: Their drivers and effects on current and future performance". Paper presented in Global Marketing Conference, Tóquio, 2010.
    Published
  41. Lisboa, Ana; Lages, Carmen; Dionysis Skarmeas; Lages, Luis Filipe. "Dynamic capabilities in international markets impact on export profit and effectiveness performance". Paper presented in European Marketing Academy Conference, Copenhaga, 2010.
    Published
  42. Lisboa, Ana; Lages, Carmen; Dionysis Skarmeas. "Model of dynamic learning capabilities in international markets". Paper presented in European Marketing Academy Conference, Nantes, 2009.
    Published
  43. Lisboa, Ana. "Relative role of relationship intensity and contract on firm performance". Paper presented in Global Business and Technology Association International Conference, Madrid, 2008.
    Published
  44. Lisboa, Ana. "Country-of-origin: Perceptions of Portuguese consumers". Paper presented in Global Business and Technology Association International Conference, Moscovo, 2006.
    Published
Journal article
  1. Mostaghel, Rana; Oghazi, Pejvak; Lisboa, Ana. "The transformative impact of the circular economy on marketing theory". Technological Forecasting and Social Change 195 (2023): 122780. http://dx.doi.org/10.1016/j.techfore.2023.122780.
    Published • 10.1016/j.techfore.2023.122780
  2. Silva, Graça Miranda; Dias, Álvaro Lopes; Lisboa, Ana Cadima; Silva, Filipa Pereira. "Drivers and outcomes of sustainable export marketing strategies in international environments". Review of International Business and Strategy 33 4 (2023): 627-648. http://dx.doi.org/10.1108/ribs-05-2022-0056.
    Published • 10.1108/ribs-05-2022-0056
  3. Angelidou, Sofia; Lisboa, Ana Catarina Cadima; Saridakis, Charalampos. "Expanding into new product lines in response to COVID-19: The interplay between firm age and performance aspirations". Industrial Marketing Management 104 (2022): 167-181. http://dx.doi.org/10.1016/j.indmarman.2022.04.018.
    Published • 10.1016/j.indmarman.2022.04.018
  4. Ana Lisboa; Liliana Vitorino; Raquel Antunes. "Gen Zers’ intention to purchase products with sustainable packaging: an alternative perspective to the attitude-behaviour gap". Journal of Marketing Management (2022): https://doi.org/10.1080/0267257X.2022.2083214.
    10.1080/0267257X.2022.2083214
  5. Ferreira, Vitor; Lisboa, Ana. "Innovation and Entrepreneurship: From Schumpeter to Industry 4.0". Applied Mechanics and Materials 890 (2019): 174-180. http://dx.doi.org/10.4028/www.scientific.net/amm.890.174.
    10.4028/www.scientific.net/amm.890.174
  6. Simão, Lídia; Lisboa, Ana. "Green Marketing and Green Brand – The Toyota Case". Procedia Manufacturing 12 (2017): 183-194. http://dx.doi.org/10.1016/j.promfg.2017.08.023.
    10.1016/j.promfg.2017.08.023
  7. Dionysis Skarmeas; Ana Lisboa; Charalampos Saridakis. "Export performance as a function of market learning capabilities and intrapreneurship: {SEM} and FsQCA findings". Journal of Business Research 69 11 (2016): 5342-5347. http://www.sciencedirect.com/science/article/pii/S0148296316303393.
    http://dx.doi.org/10.1016/j.jbusres.2016.04.135
  8. Lisboa, A.; Skarmeas, D.; Saridakis, C.. "Entrepreneurial orientation pathways to performance: A fuzzy-set analysis". Journal of Business Research 69 4 (2016): 1319-1324. http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=ORCID&SrcApp=OrcidOrg&DestLinkType=FullRecord&DestApp=WOS_CPL&KeyUT=WOS:000370101300011&KeyUID=WOS:000370101300011.
    10.1016/j.jbusres.2015.10.099
  9. Lisboa, A.; Skarmeas, D.; Lages, C.. "Export market exploitation and exploration and performance: Linear, moderated, complementary and non-linear effects". International Marketing Review 30 3 (2013): 211-230. http://www.scopus.com/inward/record.url?eid=2-s2.0-84878217887&partnerID=MN8TOARS.
    10.1108/02651331311321972
  10. Lisboa, A.; Skarmeas, D.; Lages, C.. "Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets: A resource-based approach". Industrial Marketing Management 40 8 (2011): 1274-1284. http://www.scopus.com/inward/record.url?eid=2-s2.0-82955249256&partnerID=MN8TOARS.
    10.1016/j.indmarman.2011.10.013
  11. Lisboa, A.; Skarmeas, D.; Lages, C.. "Innovative capabilities: Their drivers and effects on current and future performance". Journal of Business Research 64 11 (2011): 1157-1161. http://www.scopus.com/inward/record.url?eid=2-s2.0-80053314287&partnerID=MN8TOARS.
    10.1016/j.jbusres.2011.06.015
  12. Lisboa, Ana. "Efeito do género nas perspectivas éticas: Um estudo empírico numa amostra de estudantes de Gestão". Revista Portuguesa de Marketing 17 (2005): 11-20.
    Published
Thesis / Dissertation
  1. Lisboa, Ana Catarina Cadima. "Dynamic capabilities in international markets: their antecedents and current and future performance outcomes". PhD, ISCTE-Instituto Universitário de Lisboa, 2010. http://hdl.handle.net/10071/3677.
  2. Lisboa, Ana Catarina Cadima. "Influência do País de origem, na atitude face ao País e na atitude face aos produtores do País". Master, Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, 2006. http://hdl.handle.net/10400.14/1475.

Other

Other output
  1. Country of Origin. Ammi/Global Consumer Behavior. 2013. Lisboa, Ana. http://dx.doi.org/10.1002/9781118614877.ch7.
    10.1002/9781118614877.ch7
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2023/02/07 International Marketing and Entrepreneurship Open Staff Week
IPLeiria (Portugal)
2022/11/07 Digital business models Strategy and Management of Digital Business
Mälardalen University (Sweden)
2022/03/10 Digital and Innovative Business Models Ph.D. Re-framing Digitalization
Mälardalen University (Sweden)
2021 Product development in international markets International Manufacturing Forum Series
CDRSP
2020 Product innovativeness and market performance E21 3rd International Symposium
University of Strathclyde (Glasgow, United Kingdom)
2019/03/26 International marketing strategy workshop Os desafios internacionais para a indústria dos plásticos
NERLEI (Portugal)
2019 International marketing strategy Workshop Os desafios internacionais para a industria dos plásticos
NERLEI (Leiria, Portugal)
2018 International entrepreneurship and its performance outcomes E21 1st International Symposium
INSEEC Business School (Paris, France)
2018 Scientific Literature: Importance and application: The case of International Marketing Semana da Leitura
Câmara Municipal de Leiria (Leiria, Portugal)
2017 The effects of cultural barriers in products: The perspective of consumer behavior Conferência de comemoração dos 100 anos da Roca
Roca (Lisboa, Portugal)
2017 International marketing Open Staff Week
Instituto Politécnico de Leiria (Leiria, Portugal)
2017 Innovation and entrepreneurship: From Schumpeter to industry 4.0 International Conference on Digital Manufacturing and Polymers
Karnatak University e Instituto Politécnico de Leiria (Marinha Grande, Portugal)
2014/07/08 What is a market research? Which marketing policies shall be used? Academia de Verão
IPLeiria (Portugal)
2014/04/23 Marketing for Engineers Aula aberta a Engenharia Civil
IPLeiria (Portugal)

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2023 - 2023 A lealdade e os hábitos do consumidor com a marca: Análise em tempos de crise
Supervisor
 Marketing Relacional (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2023 - 2023 IDTur: A Imagem online dos destinos turísticos: Região Oeste
Co-supervisor
 Comunicação e Media (Master)
Instituto Politécnico de Leiria Escola Superior de Educação e Ciências Sociais, Portugal
2023 - 2023 A influência das atividades de marketing digital dos ginásios no comportamento do consumidor
Supervisor
 Comunicação e Media (Master)
Instituto Politécnico de Leiria Escola Superior de Educação e Ciências Sociais, Portugal
2023 - 2023 The influence of culture on entrepreneurs motivations
Supervisor
 Negócios Internacionais (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2022 - 2022 Entrepreneurship during times of crisis: Examining Entrepreneurial Framework Conditions and cultural characteristics during the COVID-19 pandemic
Supervisor
 Negócios Internacionais (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2022 - 2022 O impacto das atividades de marketing no Instagram no comportamento do consumidor e na lealdade à marca
Supervisor
 Comunicação e Media (Master)
Instituto Politécnico de Leiria Escola Superior de Educação e Ciências Sociais, Portugal
2021 - 2021 International SMA Behavioural Implications: An Analysis of the Mediating and Moderating Effects
Supervisor
 Negócios Internacionais (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2021 - 2021 Sustainability communications and the ceramic tile industry
Co-supervisor
 Engenharia da Conceção e Desenvolvimento de Produto (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2021 - 2021 Performance of multinational corporations (MNCs): The influence of research and development (R&D) capability and marketing capability (MC)
Supervisor
 Negócios Internacionais (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2020 - 2021 Internship supervision - Glovo
Supervisor
 Marketing Relacional (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2019 - 2020 Internship supervision - Remax Leiria
Supervisor
 Marketing (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2019 - 2020 Internship supervision - Leiripantone, Lda
Supervisor
 Marketing (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2019 - 2020 Internship supervision - Portspar
Supervisor
 Marketing (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2019 - 2020 Internship supervision - Web Winner Agency - Consultoria em Marketing Digital Unipessoal, Lda
Supervisor
 Marketing (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2019 - 2019 A influência do digital storytelling no comportamento do consumidor
Supervisor
 Comunicação e Media (Master)
Instituto Politécnico de Leiria Escola Superior de Educação e Ciências Sociais, Portugal
2019 - 2019 Plano de comunicação da Cadfow para as instituições de ensino superior
Supervisor
 Comunicação e Media (Master)
Instituto Politécnico de Leiria Escola Superior de Educação e Ciências Sociais, Portugal
2019 - 2019 The Influences of Personality Traits on Social Entrepreneurship Intentions - A comparison study between Turkey and Portugal
Supervisor
 Marketing and Communication (Master)
Oikonomiko Panepistemio Athenon, Greece
2017 - 2017 Projeto de Comunicação: Promoção de um negócio familiar tradicional baseada no digital
Supervisor
 Comunicação e Media (Master)
Instituto Politécnico de Leiria Escola Superior de Educação e Ciências Sociais, Portugal
2016 - 2017 Internship supervision - AtlântidaBag
Supervisor
 Marketing (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2016 - 2017 Internship supervision - Parque dos Monges
Supervisor
 Marketing (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2016 - 2017 Internship supervision - Spal Porcelanas de Alcobaça
Supervisor
 Marketing (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2015 - 2017 Orientação empreendedora, redes de negócio e desempenho: o caso específico das PME familiares
Co-supervisor
 Ciências Empresariais (PhD)
Universidade do Minho Escola de Economia e Gestão, Portugal
2016 - 2016 O valor da marca Ler+ Impacto do selo Ler+ na escolha do consumidor
Supervisor
 Comunicação e Media (Master)
Instituto Politécnico de Leiria Escola Superior de Educação e Ciências Sociais, Portugal
2015 - 2016 Internship supervision - Roca, SA
Supervisor
 Marketing (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2015 - 2016 Internship supervision - Americana, SA
Supervisor
 Marketing (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2015 - 2016 Internship supervision - Americana SA
Supervisor
 Marketing (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2015 - 2016 Internship supervision - Spal Procelanas SA
Supervisor
 Marketing (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2014 - 2014 A importância das relações na aquisição de serviços
Supervisor
 Marketing Relacional (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2012 - 2012 A gestão de relações como vantagem competitiva para as PME
Supervisor
 Marketing Relacional (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2012 - 2012 O impacto das capacidades dinâmicas na inovação: uma comparação entre empresas vinícolas da Região do Alentejo e da Região de Provence
Co-supervisor
 Negócios Internacionais (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2005 - 2006 Internship supervision - Amgen
Supervisor
 Comércio e Marketing (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2005 - 2006 Internship supervision
Supervisor
 Organização e Gestão de Empresas (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2005 - 2006 Internship supervision
Supervisor
 Marketing (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2005 - 2006 Internship supervision - Urbinet
Supervisor
 Comércio e Marketing (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2005 - 2006 Internship supervision
Supervisor
 Marketing (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2005 - 2006 Internship supervision - Incentea
Supervisor
 Gestão de Empresas (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2004 - 2005 Internship supervision - LaRedoute
Supervisor
 Comércio e Marketing (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2004 - 2005 Internship supervision
Supervisor
 Gestão de Empresas (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2004 - 2005 Internship supervision - Cetial
Supervisor
 Comércio e Marketing (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2004 - 2005 Internship supervision
Supervisor
 Comércio e Marketing (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2004 - 2005 Internship supervision - Cortimóveis
Supervisor
 Gestão de Empresas (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2003 - 2004 Internship supervision - CGD
Supervisor
 Gestão de Empresas (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2003 - 2004 Internship supervision
Supervisor
 Gestão de Empresas (Degree)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2023 - Current Sustainable Value Creation Summit: program and session chair (2023)
Congress
 Universidade Nova de Lisboa Nova School of Business and Economics Unidade de Investigação, Portugal
2023 - Current International Marketing track chair - European International Business Academy Conference (2023) European Institute for Advanced Studies in Management, Belgium
2021 - Current International Manufacturing Forum Series: program and session chair (2021) Instituto Politécnico de Leiria Centro para o Desenvolvimento Rápido e Sustentado de Produto, Portugal
2021 - Current American Marketing Association Global Marketing Special Interest Group Conference: Session chair of "Global Brand Management" Session (2021)
Conference
 American Marketing Association, United States

Journal of High Technology Management Research, United Kingdom
2019 - Current Track chair of track "Export and Import Management" - American Marketing Association Global Marketing Special Interest Group Conference (2017)
Conference
 American Marketing Association, United States

Journal of High Technology Management Research, United Kingdom
2023/05/25 - 2023/05/25 Management Conference "Comunicação Organizacional: Tratar por tu ou por você?" (2023 - 2023)
Conference (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2023/05/25 - 2023/05/25 Moderation of Management annual conference, ESTG/Politécnico de Leiria, with the theme "Comunicação Organizacional: Tratar por tu ou por você?" (2023)
Conference
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2019 - 2019 Organizer of the 2nd E21 international symposium (2019/09)
Symposium (Co-organisor)
 Instituto Politécnico de Leiria, Portugal

Loughborough University, United Kingdom
2019 - 2019 Organization of field trip to DRT firm (2019)
Other (Co-organisor)
2019 - 2019 Organization of open class with the theme "Relações Públicas: assessoria de imprensa e comunicação em crise" (2019)
Seminar (Co-organisor)
2019 - 2019 Organization of open class with the theme "Novos meios de comunicação e o papel dos digital influencers" (2019)
Seminar (Co-organisor)
2018/04/11 - 2018/04/11 Moderation of the Marketing annual conference, ESTG/Politécnico de Leiria, with the theme Marketing digital: Casos e aplicações práticas (2018)
Conference
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2018 - 2018 Marketing annual conference 2018 (2018)
Conference (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2018 - 2018 Organization of field trip to Renova firm (2018)
Other (Co-organisor)
2017/04/19 - 2017/04/19 Moderation of Marketing annual conference, ESTG/Politécnico de Leiria, sob o tema ¿Marketing turístico¿ (2017)
Conference
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2017 - 2017 Marketing Annual Conference 2017 (2017)
Conference (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2017 - 2017 Organization of field trip to Roca Lisbon Gallery firm (2017)
Other (Co-organisor)
2016/04/13 - 2016/04/13 Moderation of Marketing annual conference, ESTG/Politécnico de Leiria, with the theme "O marketing em prol das causas sociais: a responsabilidade do marketing na sociedade" (2016)
Conference
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2016 - 2016 Marketing Annual Conference 2016 (2016)
Conference (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2015/04/16 - 2015/04/16 Moderation of Marketing annual conference, ESTG/Politécnico de Leiria, with the theme "Content marketing" (2015)
Conference
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2015 - 2015 Marketing Annual Conference 2015 (2015)
Conference (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2014 - 2014 Marketing Annual Conference 2014 (2014)
Conference (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2013 - 2013 Organizing Central Comission of Open Day 2013 (2013)
Other (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2013 - 2013 Marketing Annual Conference 2013 (2013)
Conference (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2012 - 2012 Organizing Central Comission of Open Day 2012 (2012)
Other (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2012 - 2012 Marketing Annual Conference 2012 (2012)
Conference (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2011 - 2011 Organizing Central Comission of Open Day 2011 (2011)
Other (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2011 - 2011 Marketing Annual Conference 2011 (2011)
Conference (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2010/03/10 - 2010/03/10 Moderation of Marketing annual conference, ESTG/Politécnico de Leiria, with the theme "Marketing sustentável" (2010)
Conference
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2010 - 2010 Marketing Annual Conference 2010 (2010)
Conference (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2009 - 2009 Marketing Annual Conference 2009 (2009)
Conference (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2008 - 2008 Marketing Annual Conference 2008 (2008)
Conference (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2007 - 2007 Marketing Annual Conference 2007 (2007)
Conference (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2006/10/19 - 2006/10/19 Moderation of conference "Marketing Internacional e Industrial", NERLEI (2006) NERLEI Associação Empresarial da Região de Leiria, Portugal
2006 - 2006 Marketing Annual Conference 2006 (2006)
Conference (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2005 - 2005 Marketing Annual Conference 2005 (2005)
Conference (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2004 - 2004 Marketing Annual Conference 2004 (2004)
Conference (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2003 - 2003 Marketing Annual Conference 2003 (2003) Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2002 - 2002 Marketing Annual Conference 2002 (2002)
Conference (Member of the Organising Committee)
 Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal

Event participation

Activity description
Type of event 		Event name
Institution / Organization
2019 - 2020 Export and Import Management track chair AMA Global Marketing SIG 2020
Conference
 American Marketing Association SIG Conference 2020
Leeds University Business School, United Kingdom
2012 - 2012 Innovation and New Product Development session chair
Conference
 European Marketing Academy Conference 2012
ISCTE Business School, Portugal

Jury of academic degree

Topic
Role 		Candidate name (Type of degree)
Institution / Organization
2024/01/31 Ecosystem Orchestration within Digital Servitization: A Path towards Sustainable Industry
(Thesis) Main arguer
 Milad Kolagar (PhD)
Lulea Tekniska Universitet, Sweden
2022 O impacto das atividades de marketing nas redes sociais na intenção de compra e na lealdade à marca, mediado pela qualidade de relacionamento, amor À marca e cocriação da marca
(Thesis) Arguer
 Ana Carolina Marques (Master)
Instituto Politécnico de Leiria Escola Superior de Educação e Ciências Sociais, Portugal
2022 Determinantes da intenção de compra de moda online no contexto de COVID-19
(Thesis) Arguer
 Ana Rita Santos Silva Barros (Master)
Instituto Politécnico de Leiria Escola Superior de Educação e Ciências Sociais, Portugal
2021 Jano rides: E-Scooter Rental Shop
(Thesis) Main arguer
 Tooka Pourgive (Master)
Instituto Politécnico de Leiria Escola Superior de Turismo e Tecnologia do Mar de Peniche, Portugal
2021 Capacidades e recursos determinantes da performance de exportação em empresas exportadoras da região centro de Portugal
(Thesis) Main arguer
 André Pedro Jesus Vaz (Master)
Instituto Politécnico de Coimbra Instituto Superior de Contabilidade e Administração de Coimbra, Portugal
2021 Produtos de luxo: Estudo de comportamento de compra das mulheres da geração Y
(Thesis) Main arguer
 Kássia Rodrigues (Master)
Instituto Politécnico de Viseu Escola Superior de Tecnologia e Gestão de Viseu, Portugal
2020/07/22 A perspectiva das capacidades dinâmicas nas organizações públicas de saúde
Thesis Member
 Rúben Loureiro (PhD)
Universidade da Beira Interior, Portugal
2020/02 Opportunistic Behavior in Industrial Marketing Relationships (pi examination)
(Thesis) Main arguer
 Raeesah Chohan (PhD)
Lulea Tekniska Universitet, Sweden
2020 Mundo desconectado, mas online: Análise de como o Covid-19 afetou o comportamento do consumidor em compras online durante o período de confinamento
(Thesis) Main arguer
 André Pereira (Master)
Instituto Politécnico de Viseu Escola Superior de Tecnologia e Gestão de Viseu, Portugal
2019 Plano de Comunicação Integrada de Marketing para a Dellent Consulting
(Thesis) Main arguer
 Joana Gonçalves Eusébio (Master)
Universidade de Aveiro, Portugal
2019 An Evaluation of Crowdsourcing as a Tool for Marketing Activities
(Thesis) Arguer
 Terence Brown (PhD)
Lulea Tekniska Universitet, Sweden
2019 Open data and innovation adoption: Lessons from Sweden
(Thesis) Arguer
 Serdar Temiz (PhD)
Kungliga Tekniska Hogskolan Industriell teknik och management, Sweden
2019 Reducing Salespeople's Burnout: the role of customer orientation, sales control systems and customer learning climate
(Thesis) Main arguer
 Reika Igarashi (PhD)
Leeds University Business School, United Kingdom
2019 Motivating External Participation in Marketing Intelligence Foresight
(Thesis) Arguer
 Andrew Flostrand (PhD)
Lulea Tekniska Universitet, Sweden
2019 Investigating the persuasive impact of online textual content: A narrative theory approach
(Thesis) Arguer
 Mário Cassar (PhD)
Lulea Tekniska Universitet, Sweden
2019 Understanding Individual and Collective Consumer Power in the Modern Economy
(Thesis) Main arguer
 Matthew Wilson (PhD)
Kungliga Tekniska Hogskolan Industriell teknik och management, Sweden
2019 Industrial Buying Behavior in Developing Countries - Case studies of Capital Equipment Purchasing in Large Companies
(Thesis) Arguer
 Afshin Afsharipour (PhD)
Lulea Tekniska Universitet, Sweden
2019 Deconstructing value:the role of resource access in determining value processes and value outcomes at different stages of the consumption journey
(Thesis) Arguer
 Kerry Chip (PhD)
Kungliga Tekniska Högskolan Institutionen för Industriell ekonomi och organisation, Sweden
2018 Ligao : a multidisciplinary accommodation space Supertubos—Peniche, Portugal
(Thesis) Main arguer
 Kyle Diorio (Master)
Instituto Politécnico de Leiria, Portugal
2018 Strategic marketing on museum audience attraction – a comparative study between Portugal and the UK
(Thesis) Main arguer
 Tiago Albuquerque (Master)
Instituto Politécnico de Leiria, Portugal
2017 O papel da comunicação de marketing no âmbito das estratégias de marketing pessoal no contexto da mediação imobiliária
(Thesis) Main arguer
 Aline Cruz (Master)
Instituto Politécnico de Coimbra, Portugal

Association member

Society Organization name Role
2015 - Current American Marketing Association
2014 - Current Academy of International Business

Committee member

Activity description
Role 		Institution / Organization
2023 - Current Guest editor in Special Issue High Technology Innovation in Emerging Market for Export Development of Developing Countries Journal of High Technology Management Research, United Kingdom
2022 - Current Review editor of the Advertising and Marketing Communication area Frontiers in Communication, Switzerland
2016 - Current Member of scientific committee of RESIM International Conference on Advanced Research in Sustainable and Intelligent Manufacturing Instituto Politécnico de Leiria Centro para o Desenvolvimento Rápido e Sustentado de Produto, Portugal

Conference scientific committee

Conference name Conference host
2023 - Current Australian & New Zealand Marketing Academy Conference
2022 - Current Business Association of Latin American Studies Annual Conference
2022 - Current Academy of Innovation, Entrepreneurship, and Knowledge Conference
2018 - Current Global Marketing Conference Tóquio
2016 - Current American Marketing Academy SIG Conference Havana
2015 - Current Global Innovation and Knowledge Academy Conference
2014 - Current European International Business Academy
2011 - Current Global Business and Technology Association
2011 - Current AIB Annual Meeting
2009 - Current European Marketing Academy Conference
2015 - 2016 American Marketing Academy Winter Conference 2016 Las Vegas

Consulting

Activity description Institution / Organization
2011 - Current Program Iniciative Training for Businessmen (ACISO and NERLEI) Instituto Politécnico de Leiria, Portugal
2012 - 2012 Consulting of strategic marketing to Hirusta firm (Âmbito do Vale Inovação) Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2011 - 2011 Consulting of marketing communication to firm Promóbidos (âmbito do Programa Iniciativa Formação para Empresários) Associação Empresarial da Região do Oeste, Portugal
2011 - 2011 Consulting of strategic diagnosis to firm Madeira & Sousa-Impermeabilizações, Lda (âmbito do Programa Iniciativa Formação para Empresários) NERLEI Associação Empresarial da Região de Leiria, Portugal
2011 - 2011 Consulting of strategic diagnosis to firm Impulsor-Equipamentos Electromecânicos, Lda (âmbito do Programa Iniciativa Formação para Empresários) NERLEI Associação Empresarial da Região de Leiria, Portugal
2011 - 2011 Consulting of strategic diagnosis to firm Residencial Santo Amaro (âmbito do Programa Iniciativa Formação para Empresários) ACISO - Associação Empresarial Ourém - Fátima, Portugal
2006 - 2006 Consulting of marketing to firm Cetial (âmbito do programa REDE) Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2004 - 2004 Consulting of communication to firm DCJ (âmbito do programa REDE) Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2023 - 2023 Teaching Mobility ERASMUS+ Malardalen University (Doktor (PhD)) Mälardalens högskola - Campus Eskilstuna, Sweden
2023 - 2023 Teaching Mobility ERASMUS+ Luleå University of Technology (Doktor (PhD)) Luleå tekniska universitet Avdelningen för industriell ekonomi, Sweden
2022 - 2022 Teaching Mobility ERASMUS+ Technological University Shannon (Doktor (PhD)) Technological University of the Shannon Midlands Midwest, Ireland
2021 - 2021 Teaching Mobility ERASMUS+ Athens University of Economics & Business, Grécia (Doktor (PhD)) Oikonomiko Panepistemio Athenon, Greece
2019 - 2019 Teaching Mobility ERASMUS+ Universidad Almeria, Espanha (Graduado) Universidad de Almería, Spain
2018 - 2018 Teaching Mobility ERASMUS+ Universidad Almeria, Espanha (Graduado) Universidad de Almería, Spain
2017 - 2017 Teaching Mobility ERASMUS+ Athens University of Economics & Business, Grécia (Doctor) Oikonomiko Panepistemio Athenon, Greece

Evaluation committee

Activity description
Role 		Institution / Organization Funding entity
2018/05 - Current Member of external assessment team of the Agência de Avaliação e Acreditação do Ensino Superior (A3ES) for the study cycles of Marketing
Evaluator

Journal scientific committee

Journal title (ISSN) Publisher
2023 - Current Sustainability
2023 - Current European Journal of International Management
2022 - Current Book The impact of HEIs on regional development: Facts and practices of collaborative work with SMEs
2022 - Current International Journal of Entrepreneurial Behavior & Research
2021 - Current Psychology & Marketing
2020 - Current Millenium - Journal of Education Technologies and Health (1647-662X) Instituto Politecnico de Viseu
2020 - Current Book Emerging Topics in Management Studies
2019 - Current Handbook of Entrepreneurship, Innovation and Internationalization IGI Global
2018 - Current Entrepreneurship Theory and Practice (1540-8520) SAGE Publications
2017 - Current Technovation (0166-4972) Elsevier
2015 - Current Journal of International Marketing (1547-7215) SAGE Publications
2014 - Current BAR - Brazilian Administration Review (1807-7692) SciELO
2014 - Current International Marketing Review (0265-1335) Emerald (MCB UP )
2012 - Current Journal of Business Research (0148-2963) Elsevier
2011 - Current Industrial Marketing Management (0019-8501) Elsevier

Mentoring / Tutoring

Topic Student name
2021 - 2021 PhD mentoring - Doctoral Colloquium AMA Global Marketing SIG Conference -

Other jury / evaluation

Activity description Institution / Organization
2020 - Current Juri in Management project Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2014 - Current Juri for assessment processes of teaching staff Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2020/04/09 - 2020/05/07 Appointment of Senior Lecturer in Industrial Marketing at Luleå University of Technology (Suécia), ref no: 213-2020. Análise da documentação dos candidatos ao cargo de Senior Lecturer enquanto external expert e recomendação de candidato indicado. Lulea Tekniska Universitet, Sweden
2020/03/04 - 2020/04/05 Review of article for the book "Emerging Topics in Management Studies", P. Pereira da Silva, Jorge, S. and Moura e Sá, P. (Eds) Universidade de Coimbra Faculdade de Economia, Portugal
2019 - 2019 Appointment of Senior Lecturer in Industrial Marketing at Luleå University of Technology (Suécia), ref no: 3149-2018. Análise da documentação dos candidatos ao cargo de Senior Lecturer enquanto external expert e recomendação de candidato indicado. Lulea Tekniska Universitet, Sweden
2017 - 2017 Juri for Specialist title, area of Marketing Instituto Politécnico de Lisboa, Portugal
2016 - 2016 Juri of Specialist title for the Assessoria e Comunicação Organizacional area Instituto Politécnico do Porto, Portugal
Distinctions

Award

2017 Award for international scientific publications - Social Sciences
Instituto Politécnico de Leiria, Portugal
2016 Best paper in track Global & Cross Cultural Marketing
American Marketing Association, United States

Title

2017 Outstanding contribution in reviewing recognition
Industrial Marketing Management, Netherlands