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Natalie Truong Faust. Completed the Doctor of Philosophy in Doctor of Philosophy in 2017/01/19 by Norges Handelshøyskole, Master in International Business in 2013/06/15 by Norges Handelshøyskole and Bachelor in Bachelor of Business Administration in 2010/06/15 by National University of Singapore. Is Assistant Professor in Universidade Nova de Lisboa Nova School of Business and Economics. Published 3 articles in journals. Has 1 section(s) of books. Co-supervised 1 PhD thesis(es).
Identification

Personal identification

Full name
Natalie Truong Faust

Citation names

  • Truong, Van
  • Natalie Truong Faust

Author identifiers

Ciência ID
CA17-3B3A-197A
ORCID iD
0000-0002-4553-4933
Education
Degree Classification
2013/08/15 - 2017/01/19
Concluded
 Doctor of Philosophy (Doctor of Philosophy)
Major in Marketing
Norges Handelshøyskole, Norway
"“When my relationship partner fails me…”. The role of consumer-product relationship in responses to functional failures " (THESIS/DISSERTATION)
2011/08/15 - 2013/06/15
Concluded
 International Business (Master)
Norges Handelshøyskole, Norway
2012/08 - 2012/12
Concluded
 Master Exchange Program (Master)
The University of Queensland Business School, Australia
2006/08/15 - 2010/06/15
Concluded
 Bachelor of Business Administration (Bachelor)
Major in Marketing
National University of Singapore, Singapore
2009/08 - 2009/12
Concluded
 Bachelor Exchange Program (Bachelor)
Erasmus Universiteit Rotterdam Rotterdam School of Management, Netherlands
Affiliation

Positions / Appointments

Category
Host institution 		Employer
2013/08/15 - 2017/01/22 PhD Scholar, Telenor Group, Norway Norges Handelshøyskole, Norway
Telenor Group, Norway, Norway
2010 - 2011 Research Assistant National University of Singapore, Singapore

Others

Category
Host institution 		Employer
2018/09/01 - Current Assistant Professor Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2015/10/15 - 2018/07/15 Post-doctoral Research Fellow Nanyang Technological University, Singapore
2014/06/15 - 2015/10/15 Visiting PhD scholar University of Alberta, Canada
Outputs

Publications

Book chapter
  1. Sharon Ng; Mehak Bharti; Natalie Truong Faust. "The impact of gender and culture in consumer behavior". In The Cambridge International Handbook on Psychology of Women, edited by Fanny M. Cheung; Diane F. Halpern. Cambridge University Press, 2020.
    In press
Journal article
  1. Faust, Natalie T.; Chatterjee, Anjan; Christopoulos, George I.. "Beauty in the eyes and the hand of the beholder: Eye and hand movements' differential responses to facial attractiveness". Journal of Experimental Social Psychology 85 (2019): 103884. http://dx.doi.org/10.1016/j.jesp.2019.103884.
    10.1016/j.jesp.2019.103884
  2. Faust, Natalie T.; Chatterjee, Anjan; Christopoulos, George I.. "The effect of unrelated social exchanges on facial attractiveness judgments". Journal of Experimental Social Psychology 79 (2018): 290-300. http://dx.doi.org/10.1016/j.jesp.2018.08.010.
    10.1016/j.jesp.2018.08.010
  3. Truong, Nguyen (Natalie); Nguyen, Doan; Hartley, Nicole. "Consumer social identity: cool and single or caring and attached". Journal of Strategic Marketing 23 1 (2014): 33-48. http://dx.doi.org/10.1080/0965254x.2014.914066.
    10.1080/0965254x.2014.914066
Journal issue
  1. "The effect of implicit theories of beauty and perceived pressure on cosmetic consumption". Psychology of Aesthetics, Creativity, and the Arts (2022):
    Accepted • 10.1037/aca0000473
Magazine article
  1. Natalie Truong Faust. "Beauty is in the hand of the beholder", Impact Magazine & Research live, 2020, https://www.research-live.com/article/news/latest-issue-of-impact-published-online/id/5071182.
  2. Natalie Truong Faust. "La belleza mueve y conmueve (en publicidad)", The Conversation (Spanish outlet), 2020, https://theconversation.com/la-belleza-mueve-y-conmueve-en-publicidad-127248.
  3. Natalie Truong Faust. "Beauty is in the hand and not the eyes of the beholder", Science X, Phys.org, 2019, https://sciencex.com/news/2019-11-beauty-eyes.html.
  4. Anjan Chatterjee. "Are you moved by beauty?", Psychology Today, 2019, https://www.psychologytoday.com/us/blog/brain-behavior-and-beauty/201909/are-you-moved-beauty.
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2021/11/11 A deep dive into the consumer’s mind Webinar, Executive Education, Nova SBE
2021/10/30 "It is still someone else's!" The effect of implicit theories on the consumption of pre-owned goods Association for Consumer Research Online Conference 2021
Association for Consumer Research
2021/06/03 "It is still someone else's!" The effect of implicit theories on the consumption of pre-owned goods ISMS INFORMS Marketing Science Conference and Academy of Marketing 2021 Online Conference.
INFORMS Marketing Science
2019/10/19 The excitement of rentals Association of Consumer Research Conference
Association of Consumer Research (Atlanta, United States)
2019/06/30 Beauty in the eyes and the hand of the beholder: Effector pathways prioritize value and salience European Marketing Academy Conference 2019
European Marketing Academy (Hamburg, Germany)
2018/09/01 To be or not to be beautiful: From implicit theories of beauty to cosmetic consumption International Association of Empirical Aesthetics Congress 2018
Congress of the International Association of Empirical Aesthetics (Toronto, Canada)
2018/09/01 Being moved by beauty. A mouse-tracking and eye-tracking study International Association of Empirical Aesthetics Congress 2018
Congress of the International Association of Empirical Aesthetics (Toronto, Canada)
2016/10/28 Compete or Cooperate – the Effect of Social Exchanges on Facial Beauty Judgments Association for Consumer Research Conference 2016
Association for Consumer Research (Berlin, Germany)
2014/10/24 Contagion Effects Between Product and Service. When Does The Magic Appear, And When Does it Stop? Association for Consumer Research Conference 2014
Association for Consumer Research (Baltimore, United States)
2014/06/05 From Services to Product: Free-riding on the spillover effects? European Marketing Academy Conference 2014
European Marketing Academy (Valencia, Spain)
2014/03/07 Connecting product and service, a study of spillover effects in the telecommunication context Society of Consumer Psychology Winter Conference 2014
Society of Consumer Psychology (Miami, United States)
2013/12/03 Spillover effects from product to service under ambiguity: An examination of trust and self-disclosure in a telecommunication context Australia and New Zealand Marketing Academy Conference 2013
Australia and New Zealand Marketing Academy (Auckland, New Zealand)

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2021 - Current Field lab: Examining Beauty and Aesthetics in Consumer Behavior (9 completed master theses, 4 ongoing)
Supervisor
2019/01/01 - Current Made-To-Order Celebrities: Authenticity and Production Processes in Music Idols
Co-supervisor
2021 - 2021 The effect of resource scarcity on consumer behavior regarding ugly food
Supervisor
2021 - 2021 The effect of implicit theories of beauty on the purchasing intentions of ugly food
Supervisor
2020 - 2020 Pop-Up Hotels Versus Chain Hotels: Does the Type of Hotel Accommodation Influence the Travelers' Risk-Taking Behavior?
Supervisor
2020 - 2020 Counterfeit Luxury Consumption in the United Arab Emirates
Supervisor
2020 - 2020 Posing or Candid? The effect of narcissism on consumers' responses towards endorsers' modeling styles in advertisements
Supervisor
2020 - 2020 Which is the most effective message to promote plant-based food products? An analysis of consumers responses using the implicit theory to segment the market
Supervisor
2019 - 2019 Marketing in Video Game Industry: How do modern online video games fulfill customers' needs? Based on examples of Fortnite: Battle Royal and League of Legends
Supervisor

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2020 - 2020 Mediterranean Consumer Research Symposium (2020 - 2020)

Ad Hoc journal article review

Journal title (ISSN) Publisher
2021 - Current International Journal of Research in Marketing
2021 - Current Electronic Commerce Research
2021 - Current Frontiers in Psychology

Association member

Society Organization name Role
2014/10/15 - Current Association for Consumer Research

Committee member

Activity description
Role 		Institution / Organization
2021 - 2021 PhD Defense Committee, Catia Alves

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2022/03/10 - Current Participating Course Instructor, Customer-Centric Marketing, Market Research, Executive Education, Nova SBE
2022 - Current Course coordinator, Hot topics in exemplary research, PhD level, Nova SBE
2019/04/20 - Current Participating course instructor, Hot topics in exemplary research, PhD level Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/02/15 - Current Marketing (Bachelor's level) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2018/09/01 - Current Marketing Management (Master's level) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017/06/15 - Current Guest lecture (MBA class) Nanyang Technological University, Singapore
2014/01/15 - 2014/06/15 Teaching assistant, Social Media Marketing (Master's level) Norges Handelshøyskole, Norway
2012/06/15 - 2012/11/30 Tutor, Brand Management & Strategy, and Business Research Methods The University of Queensland, Australia

Other jury / evaluation

Activity description Institution / Organization
2019/10/30 - Current Jury member, Building Global Innovators, start-up pitch stage 2019, ISCTE - IUL, Lisbon.
Distinctions

Award

2006 Full University Scholarship from Singapore Ministry of Education
2005 First laureate in the university enrolment examination, honored by the Vietnamese Ministry of Education

Title

2014 Session Chair, European Marketing Academy Conference (EMAC)