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Natalie Truong Faust. Completed the Doctor of Philosophy in Doctor of Philosophy in 2017/01/19 by Norges Handelshøyskole, Master in International Business in 2013/06/15 by Norges Handelshøyskole and Bachelor in Bachelor of Business Administration in 2010/06/15 by National University of Singapore. Is Assistant Professor in Universidade Nova de Lisboa Nova School of Business and Economics. Published 3 articles in journals. Has 1 section(s) of books. Co-supervised 1 PhD thesis(es).
Identification

Personal identification

Full name
Natalie Truong Faust

Citation names

  • Truong, Van
  • Natalie Truong Faust

Author identifiers

Ciência ID
CA17-3B3A-197A
ORCID iD
0000-0002-4553-4933
Education
Degree Classification
2013/08/15 - 2017/01/19
Concluded
 Doctor of Philosophy (Doctor of Philosophy)
Major in Marketing
Norges Handelshøyskole, Norway
"“When my relationship partner fails me…”. The role of consumer-product relationship in responses to functional failures " (THESIS/DISSERTATION)
2011/08/15 - 2013/06/15
Concluded
 International Business (Master)
Norges Handelshøyskole, Norway
2012/08 - 2012/12
Concluded
 Master Exchange Program (Master)
The University of Queensland Business School, Australia
2006/08/15 - 2010/06/15
Concluded
 Bachelor of Business Administration (Bachelor)
Major in Marketing
National University of Singapore, Singapore
2009/08 - 2009/12
Concluded
 Bachelor Exchange Program (Bachelor)
Erasmus Universiteit Rotterdam Rotterdam School of Management, Netherlands
Affiliation

Positions / Appointments

Category
Host institution 		Employer
2013/08/15 - 2017/01/22 PhD Scholar, Telenor Group, Norway Norges Handelshøyskole, Norway
Telenor Group, Norway, Norway
2010 - 2011 Research Assistant National University of Singapore, Singapore

Others

Category
Host institution 		Employer
2018/09/01 - Current Assistant Professor Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2023/09 - 2023/12 Visiting Professor Massachusetts Institute of Technology Sloan School of Management, United States
2015/10/15 - 2018/07/15 Post-doctoral Research Fellow Nanyang Technological University, Singapore
2014/06/15 - 2015/10/15 Visiting PhD scholar University of Alberta, Canada
Outputs

Publications

Book chapter
  1. Sharon Ng; Mehak Bharti; Natalie Truong Faust. "The impact of gender and culture in consumer behavior". In The Cambridge International Handbook on Psychology of Women, edited by Fanny M. Cheung; Diane F. Halpern. Cambridge University Press, 2020.
    In press
Journal article
  1. Hung, Iris W.; Faust, Natalie T.. "Beauty growth-mindset promotes prosocial and altruistic behavior". Scientific Reports 14 1 (2024): https://doi.org/10.1038/s41598-024-82134-y.
    Published • 10.1038/s41598-024-82134-y
  2. Natalie Truong Faust; Hong, Ying-yi; Gains, Neil; Christopoulos, George I.. "The effect of implicit theories of human beauty and perceived pressure on cosmetic consumption.". Psychology of Aesthetics, Creativity, and the Arts 18 1 (2024): 43-58. https://doi.org/10.1037/aca0000473.
    10.1037/aca0000473
  3. Faust, Natalie T.; Chatterjee, Anjan; Christopoulos, George I.. "Beauty in the eyes and the hand of the beholder: Eye and hand movements' differential responses to facial attractiveness". Journal of Experimental Social Psychology 85 (2019): 103884. http://dx.doi.org/10.1016/j.jesp.2019.103884.
    10.1016/j.jesp.2019.103884
  4. Faust, Natalie T.; Chatterjee, Anjan; Christopoulos, George I.. "The effect of unrelated social exchanges on facial attractiveness judgments". Journal of Experimental Social Psychology 79 (2018): 290-300. http://dx.doi.org/10.1016/j.jesp.2018.08.010.
    10.1016/j.jesp.2018.08.010
  5. Truong, Nguyen (Natalie); Nguyen, Doan; Hartley, Nicole. "Consumer social identity: cool and single or caring and attached". Journal of Strategic Marketing 23 1 (2014): 33-48. http://dx.doi.org/10.1080/0965254x.2014.914066.
    10.1080/0965254x.2014.914066
Magazine article
  1. Natalie Truong Faust. "Beauty is in the hand of the beholder", Impact Magazine & Research live, 2020, https://www.research-live.com/article/news/latest-issue-of-impact-published-online/id/5071182.
  2. Natalie Truong Faust. "La belleza mueve y conmueve (en publicidad)", The Conversation (Spanish outlet), 2020, https://theconversation.com/la-belleza-mueve-y-conmueve-en-publicidad-127248.
  3. Natalie Truong Faust. "Beauty is in the hand and not the eyes of the beholder", Science X, Phys.org, 2019, https://sciencex.com/news/2019-11-beauty-eyes.html.
  4. Anjan Chatterjee. "Are you moved by beauty?", Psychology Today, 2019, https://www.psychologytoday.com/us/blog/brain-behavior-and-beauty/201909/are-you-moved-beauty.
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2024/09 I Buy Who I AM but I Rent Who I AM Not: Identity-Incongruent Consumption in Rentals Association of Consumer Research 2024
(Paris, France)
2024/09 The Effect of Regulatory Goals on Post Purchase Word-of-Mouth of Counterfeit Products Association of Consumer Research 2024
(Paris, France)
2023/10 The Effect of Cosmetic Surgery on Unethical Behaviors: The Moderating Role of Medical AI Association of Consumer Research 2023
(Seattle, United States)
2022/10 The transformative makeup effect: Transformative makeup disrupts social norms Association of Consumer Research 2022
(Denver, United States)
2021/11/11 A deep dive into the consumer’s mind Webinar, Executive Education, Nova SBE
2021/10/30 "It is still someone else's!" The effect of implicit theories on the consumption of pre-owned goods Association for Consumer Research Online Conference 2021
Association for Consumer Research
2021/06/03 "It is still someone else's!" The effect of implicit theories on the consumption of pre-owned goods ISMS INFORMS Marketing Science Conference and Academy of Marketing 2021 Online Conference.
INFORMS Marketing Science
2019/10/19 The excitement of rentals Association of Consumer Research Conference
Association of Consumer Research (Atlanta, United States)
2019/06/30 Beauty in the eyes and the hand of the beholder: Effector pathways prioritize value and salience European Marketing Academy Conference 2019
European Marketing Academy (Hamburg, Germany)
2018/09/01 To be or not to be beautiful: From implicit theories of beauty to cosmetic consumption International Association of Empirical Aesthetics Congress 2018
Congress of the International Association of Empirical Aesthetics (Toronto, Canada)
2018/09/01 Being moved by beauty. A mouse-tracking and eye-tracking study International Association of Empirical Aesthetics Congress 2018
Congress of the International Association of Empirical Aesthetics (Toronto, Canada)
2016/10/28 Compete or Cooperate – the Effect of Social Exchanges on Facial Beauty Judgments Association for Consumer Research Conference 2016
Association for Consumer Research (Berlin, Germany)
2014/10/24 Contagion Effects Between Product and Service. When Does The Magic Appear, And When Does it Stop? Association for Consumer Research Conference 2014
Association for Consumer Research (Baltimore, United States)
2014/06/05 From Services to Product: Free-riding on the spillover effects? European Marketing Academy Conference 2014
European Marketing Academy (Valencia, Spain)
2014/03/07 Connecting product and service, a study of spillover effects in the telecommunication context Society of Consumer Psychology Winter Conference 2014
Society of Consumer Psychology (Miami, United States)
2013/12/03 Spillover effects from product to service under ambiguity: An examination of trust and self-disclosure in a telecommunication context Australia and New Zealand Marketing Academy Conference 2013
Australia and New Zealand Marketing Academy (Auckland, New Zealand)

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2025/02 - Current Field lab: Examining the Dehumanization Nature of AI (3 ongoing master theses)
Supervisor
2024/09 - Current Field lab: Examining consumers' rental behaviors (4 completed master theses)
Supervisor
2024/09 - Current Project-based learning Field Lab: Increasing brand awareness for Una Seguros (3 completed master theses)
Supervisor
2021 - Current Field lab: Examining Beauty and Aesthetics in Consumer Behavior (13 completed master theses)
Supervisor
2019/01/01 - Current Made-To-Order Celebrities: Authenticity and Production Processes in Music Idols
Co-supervisor
2021 - 2021 The effect of resource scarcity on consumer behavior regarding ugly food
Supervisor
2021 - 2021 The effect of implicit theories of beauty on the purchasing intentions of ugly food
Supervisor
2020 - 2020 Pop-Up Hotels Versus Chain Hotels: Does the Type of Hotel Accommodation Influence the Travelers' Risk-Taking Behavior?
Supervisor
2020 - 2020 Counterfeit Luxury Consumption in the United Arab Emirates
Supervisor
2020 - 2020 Posing or Candid? The effect of narcissism on consumers' responses towards endorsers' modeling styles in advertisements
Supervisor
2020 - 2020 Which is the most effective message to promote plant-based food products? An analysis of consumers responses using the implicit theory to segment the market
Supervisor
2019 - 2019 Marketing in Video Game Industry: How do modern online video games fulfill customers' needs? Based on examples of Fortnite: Battle Royal and League of Legends
Supervisor

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2020 - 2020 Mediterranean Consumer Research Symposium (2020 - 2020)

Ad Hoc journal article review

Journal title (ISSN) Publisher
2024/10 - Current Psychology of Aesthetics, Creativity, and the Arts
2021 - Current International Journal of Research in Marketing
2021 - Current Electronic Commerce Research
2021 - Current Frontiers in Psychology

Association member

Society Organization name Role
2014/10/15 - Current Association for Consumer Research

Committee member

Activity description
Role 		Institution / Organization
2024/10/31 - Current PhD Defense Committee, Lucas Franieck
2021 - 2021 PhD Defense Committee, Catia Alves

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2022/03/10 - Current Participating Course Instructor, Customer-Centric Marketing, Market Research, Executive Education, Nova SBE
2022 - Current Course coordinator, Hot topics in exemplary research, PhD level, Nova SBE
2019/04/20 - Current Participating course instructor, Hot topics in exemplary research, PhD level Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/02/15 - Current Marketing (Bachelor's level) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2018/09/01 - Current Marketing Management (Master's level) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017/06/15 - Current Guest lecture (MBA class) Nanyang Technological University, Singapore
2014/01/15 - 2014/06/15 Teaching assistant, Social Media Marketing (Master's level) Norges Handelshøyskole, Norway
2012/06/15 - 2012/11/30 Tutor, Brand Management & Strategy, and Business Research Methods The University of Queensland, Australia

Evaluation committee

Activity description
Role 		Institution / Organization Funding entity
2025/02 - 2025/03 External reviewer for two research grant proposals, as invited by the Research Grants Council (RGC) of Hong Kong

Other jury / evaluation

Activity description Institution / Organization
2019/10/30 - Current Jury member, Building Global Innovators, start-up pitch stage 2019, ISCTE - IUL, Lisbon.
Distinctions

Award

2006 Full University Scholarship from Singapore Ministry of Education
2005 First laureate in the university enrolment examination, honored by the Vietnamese Ministry of Education