University Professor, Hospitality Management Master and Degree Coordinator, teaching in Management, Finance, Entrepreneurship, Sustainability and Member of Scientific Council. Executive with top management experience in multinational companies, involved in international and multicultural projects as CEO, CFO and Human Resources Director in European, Asian and African markets. Senior experience in Hospitality and Tourism (Executive Director of Agritourism), Automotive, Insurance and Reinsurance Sectors with focus in finance, management, business strategy, continuous improvement, customer satisfaction, people development, circular economy, active ageing and wellbeing. PhD degree in Management, Certificated Trainer, Researcher at BRU (Business Research Unit-Data Analytics) of ISCTE and Academic Visitor at University of Oxford.
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Personal identification

Full name
Paula Manuela Oliveira Tavares de Carvalho

Citation names

  • Tavares de Carvalho, Paula

Author identifiers

Ciência ID
CA1E-6771-E14A
ORCID iD
0000-0002-7073-8137

Telephones

Mobile phone
  • 918797355 (Personal)

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management

Languages

Language Speaking Reading Writing Listening Peer-review
English Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
Portuguese (Mother tongue)
Degree Classification
2023/09 - 2024/09
Ongoing
 Academic Visitor (Pós-doutoramento)
The Oxford Institute of Population Ageing, United Kingdom
2024/03/08 - 2024/05/19
Concluded
 Certificated Teacher for Teaching in Distance Learning (Diploma de especialização)
Universidade Aberta, Portugal
2022/07/05
Concluded
 PhD in Management (Doctor)
ISCTE-Instituto Universitário de Lisboa, Portugal
 Approved with Unanimity and Distinction.
2020
Concluded
 E-Professor Moodle (Licence)
Major in Distance Learning
ED-Rom, Portugal
2017
Concluded
 Tourism (Postgraduate Certificate)
Major in Tourism
Universidade de Lisboa Instituto de Geografia e Ordenamento do Território, Portugal
2017
Concluded
 Research Resources (Outros)
ISEG Lisbon School of Economics and Management, Portugal
2017
Concluded
 Agriculture Organic Production Certification (Licence)
Agrobio, Portugal
2016
Concluded
 Top Management in Hospitality and Tourism (Postgraduate Certificate)
INDEG-IUL, Portugal
2008
Concluded
 Toyota Way Sales and Marketing (Postgraduate Certificate)
Toyota Global Knowledge Center, Japan
2005
Concluded
 Economy (5 years) (Licence)
Faculdade de Economia do Porto, Portugal
2005
Concluded
 Leadership (Postgraduate Certificate)
Pathways to Leadership , United States
2003
Concluded
 Advance Program in Marketing (Postgraduate Certificate)
Universidade Católica Portuguesa, Portugal
2002
Concluded
 Advanced Program in Human Resources Management (Postgraduate Certificate)
Universidade Católica Portuguesa, Portugal
1986
Concluded
 English Certificate (Licence)
Cambridge International School, United Kingdom

Science

Category
Host institution 		Employer
2023/01/26 - Current Researcher (Research) ISCTE-Instituto Universitário de Lisboa Unidade de Investigação em Desenvolvimento Empresarial, Portugal

Teaching in Higher Education

Category
Host institution 		Employer
2024/09/09 - Current Invited Assistant Professor (University Teacher) ISCTE-Instituto Universitário de Lisboa, Portugal
2022/09/19 - Current Invited Adjunct Teacher (Polytechnic Teacher) ISCAL-Instituto Politécnico de Lisboa, Portugal
2021/02/14 - Current Adjunct Teacher (Polytechnic Teacher) ISEC Lisboa , Portugal
ISEC Lisboa , Portugal

Others

Category
Host institution 		Employer
2023/09/12 - Current Academic Visitor The Oxford Institute of Population Ageing, United Kingdom
2017 - Current Executive Director - Agritourism with organic agriculture Quinta Ribeira do Labrador, Portugal
2001 - Current Consultant and Certificate Trainer (Strategic, Organization, Finance and Human Resources Management) Consultora e Formadora, Portugal
2013 - 2017 General Manager, COO and Reinsurance Consultant National Brokers, Howden e RKH, United Kingdom
2009 - 2013 Executive Board Member, Claims, Marketing, Sales and Quality Director Global Seguros, Angola
2007 - 2009 General Manager and Executive Board Member Toyota, Japan
2000 - 2007 International "Talent Team" Member (Finance and Human Resources Development Projects) Mazda Motor Europe, Germany
1995 - 2007 CFO, Administration and Human Resources Director Mazda Motor Portugal, Portugal
1991 - 1995 Auditor Deloitte and Touche, Portugal

Other

Designation Funders
2017 - 2022/06 Circular Economy and Agritourism, project implementation
Carvalho, Paula Tavares
Circular Economy and Agritourism
Concluded

Publications

Book
  1. Tavares de Carvalho, Paula. Who is Who in the Human Resources in Portugal. Rh Editora. 2003.
    Published
Conference abstract
  1. Tavares de Carvalho, Paula; Pedro Monteiro: Alunos 3ºano LGH (23-24). "The Future of Hospitality and Tourism Profession". Paper presented in IFM24-International Forum of Management, Lisboa, 2024.
    Published
  2. Tavares de Carvalho, Paula; Reis, Elizabeth. "Japanese income tourism. The Portuguese luxury hospitality management strategy (before and after Covid-19)". Paper presented in Diversity and Sustainability - Opportunities and Threats 2023, Coimbra, 2023.
    Published
  3. Tavares de Carvalho, Paula; Reis, Elizabeth. "Luxury Hotels Attributes A comparative analysis of Japanese and Chinese customers perceptions.". Paper presented in 3rd International Conference on Tourism Management and Hospitality. Said Business School. Oxford University., Oxford, 2023.
    Published • https://www.dpublication.com/wp-content/uploads/2023/03/22-6021.pdf
Conference paper
  1. Tavares de Carvalho, Paula. "Hospitality Management Strategy Importance of Human Resources Customer Cultural Awareness The case of the Asian Market". Paper presented in UFHRD24, 2024.
  2. Tavares de Carvalho, Paula; Reis, Elizabeth. "East meets West. Japanese Income Tourism. A proposal to improve luxury hotels management strategy.". Paper presented in EIBA Lisbon 2023, Lisbon, 2023.
  3. Tavares de Carvalho, Paula; Reis, Elizabeth. "Understanding positive and negative Portuguese luxury hotels attributes from Japanese and Chinese customers.". Paper presented in VII Internacional Forum on Management, Funchal, 2023.
    Published
Journal article
  1. Tavares de Carvalho, Paula; Dias Lopes, José; Raimundo, Ricardo Jorge. "Innovation Impact in the Textile Industry: From the Toyota Production System to Artificial Intelligence". Sustainability (2025):
    Published
  2. Tavares de Carvalho, Paula; Raimundo, Ricardo Jorge; Dias Lopes, José. "Improving Guest and Owner Satisfaction through a Circular Economy: An Agritourism Case Study". Tourism and Hospitality 5 4 (2024): 887-905. http://dx.doi.org/10.3390/tourhosp5040051.
    Open access • 10.3390/tourhosp5040051
  3. Tavares de Carvalho, Paula. "Importance of training in hospitality and tourism". TNews (2022):
    Published
  4. Tavares de Carvalho, Paula. "Challenges of an Integrated Finance Management". Intra Diretor Financeiro (2007):
    Published
Magazine article
  1. Tavares de Carvalho, Paula. "Migration and the future of Hospitality and Tourism Profession", EIBAzine - International Business Perspectives, 2024, https://www.eiba.org/UserFiles/ATT530742_2024_EIBAzine_SS_24072024_1.pdf.
Thesis / Dissertation
  1. "Japanese Income Tourism. An exploratory study of Portuguese luxury hotel management strategy (Before and After Covid-19).". PhD, ISCTE-Instituto Universitário de Lisboa, 2022.

Oral presentation

Presentation title Event name
Host (Event location)
2023/09/16 Seminar: "East meets West" A Cultura, o "Ikigai", a Negociação e a Gestão: O Caso Toyota.
ISCAL
2023 Seminar: Rural Tourism - Differentiations and sustainability in the rural markets and destinations. Turismo Rural - Diferenciações e sustentabilidade nos mercados e destinos rurais.
Universidade Europeia
2021 Seminar: Agritourism and Local Accommodation
ISEC Lisboa

Event participation

Activity description
Type of event 		Event name
Institution / Organization
2024/11/30 - 2024/11/30 Key Note - Improving customers satisfaction through circular economy. An agritourism case study.
Conference
 A la 5e Conference Internacionale " Tourisme & Innovation (CITI' Marrakech 2024)
2018 - 2018 Science, Culture and Sustainable Tourism Congress.
Congress
Universidade de Lisboa Instituto de Geografia e Ordenamento do Território, Portugal

Committee member

Activity description
Role 		Institution / Organization
2022 - Current Scientific Council Member.
Member
 ISEC Lisboa , Portugal
2022 - Current Member of Access and Admission Accreditation Committees in Hotel Management courses.
Member
 ISEC Lisboa , Portugal

Conference scientific committee

Conference name Conference host
2024 - 2024 IFRHD 2024 - University Forum for Human Resource Development Conference 2024. Human Resources Developemnt in a Digital Age. Rede do Empresário
2022 - 2023 DSOTT23 - Diversity and Sustainability - Opportunities and Threats Universidade de Coimbra

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2024/09/09 - Current Data Analysis - Departament of Quantitative Methods Applied to Management and Economics. Master in Management - lectured in English and Master in Human Resources Development Policies ISCTE Business School, Portugal
2023/02 - Current Business Finance Master Degree ISCAL-Instituto Politécnico de Lisboa, Portugal
2022/09/15 - Current Finance Management, Economic and Finance Analysis. University Degree ISCAL-Instituto Politécnico de Lisboa, Portugal
2021/02/14 - Current Finance Management, Accounting and Management Control, Entrepreneurship, Sustainable Tourism and Social Responsability. Hospitality Management (Licenciatura) ISEC Lisboa , Portugal
2021 - Current Accounting and Management Control

Evaluation committee

Activity description
Role 		Institution / Organization Funding entity
2021 - 2022 Project Evaluator: "Consumer Behaviour in Hospitality: Welcome Generation Z". Isec Lisboa - Ceia, Portugal

Other jury / evaluation

Activity description Institution / Organization
2023/12 - 2024/04 Member of Jury - Assessment to obtain a specialist degree in Management. ISLA - Instituto Politécnico de Gestão e Tecnologia. ISLA Gaia Instituto Politécnico de Gestão e Tecnologia, Portugal
2024/02 - 2024/03 Project Evaluator: "Abordagem LEADER Modelos de governança e seu impacto nos territórios" . "LEADER Approach-Governmental Models and their territorial impacts." ISEC Lisboa , Portugal
2024/01 - 2024/03 Peer Reviewer: IFRHD 2024 - University Forum for Human Resource Development Conference 2024. Human Resources Developemnt in a Digital Age. Rede do Empresário, Portugal
2024/02/22 - 2024/02/22 Master's thesis arguer at ISCAL-Lisbon Accounting and Business School. "A Evolução da situação financeira do sector da construção em Portugal no período (2006 - 2021) .Manuel Martinho Rêgo Francisco (Master in Management control and performance evaluation). ISCAL-Instituto Politécnico de Lisboa, Portugal
2024 - 2024 Peer Reviewer: Humanities & social sciences communications. (Journal-Springer Nature). Springer Nature America Inc, United States
2023/06 - 2023/08 Peer-Reviewer: 49th Conference of the European International Business Academy The Changing Global Power Balance: Challenges for European Firms- EIBA 2023 ISEG Lisbon School of Economics and Management, Portugal
2023/06/09 - 2023/06/09 PhD project jury evaluator - "Tourism Pets Friendly" of the candidate Maria Nair Gonçalves Saraiva Carvalho dos Santos. Universidade de Coimbra, Portugal
2022 - 2023/04 Peer-Reviewer at DSOTT23-Diversity and Sustainability.

Other distinction

2023 Honourable Mention for the paper and presentation in "VII Internacional Forum on Management". " Understanding positive and negative Portuguese luxury hotels attributes from Japanese and Chinese customers".
Universidade da Madeira, Portugal
2021 Nominated for the "Best Professor of Higher Education in Hospitality and Tourism" awards.
Fórum Turismo, Portugal