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Ricardo Roseira Cayolla is a Department of Economics and Management (DEG) member at Universidade Portucalense (UPT). His main research interests are in the sports industry as a study of sports consumers and organizational behaviors. The sporting institution exerts a significant influence on today's society. The role of sport in business is a reality due to the attention it generates in the media and its relevance on a political level. Sport is one of the industries with the highest growth rate globally, particularly in North America. His research follows perspectives to predict consumption behaviors and the subsequent formulation of marketing strategies: a) consumer brand relationships, b) neurosciences and consumer studies, and c) sustainability.
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Identification

Personal identification

Full name
Ricardo Manuel de Mariz Roseira de Cayolla

Citation names

  • Cayolla, Ricardo

Author identifiers

Ciência ID
D311-D822-C19A
ORCID iD
0000-0003-4015-7363

Email addresses

  • ricardo.cayolla@gmail.com (Professional)
  • rcayolla@upt.pt (Professional)

Knowledge fields

  • Social Sciences - Economics and Business

Languages

Language Speaking Reading Writing Listening Peer-review
English Proficiency (C2) Proficiency (C2) Advanced (C1) Advanced (C1) Advanced (C1)
Spanish; Castilian Proficiency (C2) Proficiency (C2) Advanced (C1) Proficiency (C2) Proficiency (C2)
French Intermediate (B1) Intermediate (B1) Intermediate (B1) Intermediate (B1) Intermediate (B1)
Education
Degree Classification
2016/09/01 - 2017/07/15
Concluded
 Especialista (Título de especialista)
Major in Desporto
Instituto Politécnico de Viana do Castelo, Portugal
 Aprovado
2011/10/01 - 2015/03/27
Concluded
 Marketing e Estratégia (Doutoramento)
Major in Sem especialidade
Universidade de Aveiro, Portugal
"The extreme commitment to a football brand: initial development of a scale for measuring willingness to sacrifice for a football brand" (THESIS/DISSERTATION)
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2020/09/01 - Current Associate Professor (University Teacher) Universidade Portucalense Infante D Henrique Departamento de Ciências Económicas e Empresariais, Portugal
Universidade Portucalense Infante D Henrique Departamento de Ciências Económicas e Empresariais, Portugal
2015 - 2020/08/31 Assistant Professor (University Teacher) Instituto Universitário da Maia, Portugal
2016 - 2019 Invited Assistant Professor (University Teacher) Universidade de Aveiro, Portugal
2015 - 2019 Assistant Professor (University Teacher) Universidade da Maia, Portugal
2015 - 2018/08/31 Assistant Professor (University Teacher) Universidade de Aveiro, Portugal
2017 - 2018 Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico da Maia, Portugal
2015 - 2016 Assistant (Polytechnic Teacher) Instituto Politécnico de Viana do Castelo Escola Superior de Tecnologia e Gestão, Portugal
2015 - 2016 Assistant Professor (University Teacher) Universidade de Aveiro, Portugal
Projects

Contract

Designation Funders
2020/01/01 - 2023/12/31 REMIT - Investigação em Economia, Gestão e Tecnologias da Informação
UIDB/05105/2020
Universidade Portucalense Infante Dom Henrique, Portugal
 Fundação para a Ciência e a Tecnologia
Ongoing
2020/01/01 - 2023/12/31 REMIT - Investigação em Economia, Gestão e Tecnologias da Informação
UIDP/05105/2020
Universidade Portucalense Infante Dom Henrique, Portugal
 Fundação para a Ciência e a Tecnologia
Ongoing
2019/01/01 - 2019/12/31 Unidade de Investigação em Governança, Competitividade e Políticas Públicas
UID/CPO/04058/2019
Universidade de Aveiro Unidade de Investigação em Governança Competitividade e Políticas Públicas, Portugal

Universidade de Aveiro, Portugal
Fundação para a Ciência e a Tecnologia
Concluded
Outputs

Publications

Book
  1. Reis, José Luís; Peter, Marc K.; Cayolla, Ricardo; Bogdanivic, Zorica. Marketing and smart technologies: Proceedings of ICMarkTech 2021. Springer. 2022.
    10.1007/978-981-33-4183-8
  2. Cayolla, Ricardo. Ténis: O Poder da Mente. Livros Horizonte. 2021.
  3. Marques, Paula; Cayolla, Ricardo. A Era dos Super-Humanos. Actual Editora. 2021.
  4. Cayolla, Ricardo. Tennis. Channel Fireball (CFB). 2021.
  5. Cayolla, Ricardo; Marques, Mário. O Ténis. Didática Editora. 2021.
  6. Cayolla, Ricardo. Ténis: O que Mudou. Livros Horizonte. 2021.
  7. Loureiro, S.M.C.; Pires, A.R.; Cayolla, R.; Loureiro, Sandra; Pires, A. R.; Cayolla, Ricardo. Consumption, anti-consumption, and consumption communities: The football clubs and its fans. IGI Global. 2014.
    10.4018/978-1-4666-5880-6.ch023
Book chapter
  1. Ricardo Roseira Cayolla; José Paulo Marques dos Santos; Cayolla, Ricardo; Santos, José. "Calling for the Study of the Neuroscience of the Sports Fan Consumer". 295-307. Springer Singapore, 2021.
    10.1007/978-981-33-4183-8_24
  2. Ricardo Roseira Cayolla; Manuel J. Coelho e Silva; André Seabra. "The Portuguese Football Federation's New Paradigm During COVID-19". 347-362. {IGI, 2021.
    10.4018/978-1-7998-6963-4.ch018
  3. Ricardo Roseira Cayolla; Sonsoles Martín Martín; Chris Malone. "It's the Mindset, Not the Technology". In The Grass Roots, Spain Case Study, 300-313. {IGI, 2021.
    10.4018/978-1-7998-6963-4.ch015
  4. Ricardo Cayolla; Sandra Loureiro; José Luís Reis; Cayolla, Ricardo; Loureiro, Sandra; Reis, José Luís. "Fournier (BRQ) Versus Rusbult (IM): Is Love Really Important in Consumer-Brand Relationship?". Springer, 2019.
    10.1007/978-981-15-1564-4_32
Conference paper
  1. Cayolla, Ricardo; Escadas, Marco; Ricardo Roseira Cayolla; Marco Escadas. "Environmental sustainability and sports management: A review of marketing contributions and discussion of future research opportunities". 2023.
    10.1007/978-981-99-0333-7_23
  2. Rocha, Álvaro; Reis, José Luís; Peter, Marc K.; Cayolla, Ricardo; Loureiro, Sandra; Bogdanovic, Zorica. "Marketing and Smart Technologies: Proceedings of ICMarkTech 2020". 2022.
    10.1007/978-981-33-4183-8
  3. Cayolla, Ricardo; Fetscherin, Marc; Duarte, Isabel C.; Castelo-Branco, Miguel. "Neural Aspects of Brand Love". 2021.
  4. Cayolla, Ricardo; Loureiro, Sandra. "Consequences of Being Deeply in Love: the Fan-football Club Relationship". 2021.
  5. Cayolla, Ricardo; Loureiro, Sandra. "Sacrifice for a brand: three expert visions of the fans relationships toward a football club [abstract]". 2021.
Journal article
  1. Cayolla, Ricardo; Biscaia, Rui; Baumeister, Roy F.; Chan, Hang-Yee; Duarte, Isabel C.; Castelo-Branco, Miguel. "Neural correlates of fanhood: the role of fan identity and team brand strength". Frontiers in Human Neuroscience 17 (2024): http://dx.doi.org/10.3389/fnhum.2023.1235139.
    10.3389/fnhum.2023.1235139
  2. Cayolla, Ricardo; Escadas, Marco; McCullough, Brian P.; Biscaia, Rui; Cabilhas, Ana; Santos, Teresa. "Does pro-environmental attitude predicts pro-environmental behavior? Comparing sustainability connection in emotional and cognitive environments among football fans and university students". Heliyon 9 11 (2023): e21758. http://dx.doi.org/10.1016/j.heliyon.2023.e21758.
    10.1016/j.heliyon.2023.e21758
  3. Ricardo Cayolla; Rui Biscaia; Roy F. Baumeister; Marc Fetscherin; Sónia Brito-Costa; Isabel C. Duarte; Miguel Castelo-Branco; et al. "The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study". Journal of Consumer Behaviour (2023): https://doi.org/10.1002/cb.2247.
    10.1002/cb.2247
  4. Ricardo Roseira Cayolla; Marco Escadas; Rui Biscaia; Timothy Kellison; Joana A. Quintela; Teresa Santos. "Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits". International Journal of Sports Marketing and Sponsorship (2023): https://doi.org/10.1108/IJSMS-07-2022-0141.
    10.1108/IJSMS-07-2022-0141
  5. Cayolla, Ricardo; Quintela, Joana; Santos, Teresa. "Analysis of travel behaviour of professional sports organisation members to the stadium: Future implications for sustainability". (2023): Cayolla, R., Quintela, J., & Santos, T. (2023). Analysis of travel behaviour of professional sports organisation members to the stadium: Future implications for sustainability. Sustainability, 15(9), 7266, 1-14. https://doi.org/10.3390/su15097266. Repositório Institucional UPT. http://hdl.handle.net/11328/4925.
    10.3390/su15097266
  6. Sousa-e-Silva, Paulo; Coelho-e-Silva, Manuel J.; Celis-Moreno, Jorge M.; Costa, Daniela C.; Martinho, Diogo V.; Ribeiro, Luís P.; Oliveira, Tomas; et al. "Intra-observer reproducibility and inter-observer agreement of Fels skeletal age assessments among male tennis players 8-16 years". (2023): Sousa-e-Silva, P., Coelho-e-Silva, M. J., Celis-Moreno, J. M., Costa, D. C., Martinho, D. V., Ribeiro, L. P., Oliveira, T., Gonçalves-Santos, J., Tavares, O. M., Castanheira, J. M., Pereira, T., Conde, J., Cayolla, R., Duarte-Mendes, P., Myburgh, G. K., Cumming, S. P., & Malina, R. M. (2023). Intra-observer reproducibility and inter-observer agreement of Fels skeletal age assessments among male tennis players 8-16 years. BMC Pediatrics, 23, 196 (2023), 1-8. https://doi.org/10.1186/s12887-023-03965-8. Repositório Institucional UPT. http://hdl.handle.net/11328/4926.
    10.1186/s12887-023-03965-8
  7. Ricardo Roseira Cayolla; Joana A. Quintela; Teresa Santos. "“If You Don’t Know Me by Now”—The Importance of Sustainability Initiative Awareness for Stakeholders of Professional Sports Organizations". Sustainability 14 9 (2022): 4917-4917. https://doi.org/10.3390/su14094917.
    10.3390/su14094917
  8. Cayolla, Ricardo. "Communicating the value of fan identity in the sport industry: Commentary on consumer neuroscience possible research ideas". (2022): Cayolla, R. (2022). Communicating the value of fan identity in the sport industry: Commentary on consumer neuroscience possible research ideas. International Journal of Sport Communication, (Published Online: 19 Jul 2022), 1-5. https://doi.org/10.1123/ijsc.2022-0083. Repositório Institucional UPT. http://hdl.handle.net/11328/4352.
    10.1123/ijsc.2022-0083
  9. Cayolla, Ricardo; Quintela, Joana; Santos, Teresa. ""If you don’t know me by now": The importance of sustainability initiative awareness for stakeholders of professional sports organizations". (2022): Cayolla, R. R., Quintela, J. A., & Santos, T. (2022). “If you don’t know me by now": The importance of sustainability initiative awareness for stakeholders of professional sports organizations. Sustainability, 14(4917), 1-16. https//doi.org/10.3390/su14094917. Repositório Institucional UPT. http://hdl.handle.net/11328/4042.
    10.3390/su14094917
  10. Cayolla, Ricardo; Marques, Paula; Cayolla, Ricardo; Marques, Paula. "The competences that humans need in a new era". (2022): Cayolla, R., & Marques, P. (2021). The competences that humans need in a new era. Journal of Management Information and Decision Sciences, 24(S6), 1-8. Disponível no Repositório UPT, http://hdl.handle.net/11328/3910.
  11. Ricardo Cayolla; Sandra Maria Correia Loureiro. "What is the Role of Memory in Consumer–Brand Relationship? Insight from sport industry". Journal of Creative Communications (2021): 097325862110349-097325862110349. https://doi.org/10.1177/09732586211034929.
    10.1177/09732586211034929
  12. Ricardo Roseira Cayolla; Teresa Santos; Joana A. Quintela; Cayolla, Ricardo; Santos, Teresa; Quintela, Joana. "Sustainable Initiatives in Sports Organizations—Analysis of a Group of Stakeholders in Pandemic Times". Sustainability (2021): https://doi.org/10.3390/su13169122.
    10.3390/su13169122
  13. Ricardo Roseira Cayolla; Sandra Maria Correia Loureiro. "Football brand managers perspectives how to deal with fans emotions". Academia Letters (2021): https://app.dimensions.ai/details/publication/pub.1137415998.
    10.20935/al550
  14. Fetscherin, Marc; Guzmán, Francisco; Veloutsou, Cleopatra; Cayolla, Ricardo. "Latest research on brand relationships: introduction to the special issue". (2021): Fetscherin, M., Guzman, F., Veloutsou, C., & Cayolla, R. (2019). Latest research on brand relationships: introduction to the special issue. Journal of Product and Brand Management, 28(2), 133-139. Disponível no Repositório UPT, http://hdl.handle.net/11328/3752.
    https://doi.org/10.1108/JPBM-12-2018-2167
  15. Fetscherin, Marc; Cayolla, Ricardo; Guzmán, Francisco; Veloutsou, Cleopatra. "Consumer brand relationships". (2021): Fetscherin, M., Cayolla, R., Guzmán, F., & Veloutsou, C. (2016). Consumer brand relationships [Editorial]. Journal of Product & Brand Management, 25(6), 505–506. Disponível no Repositório UPT, http://hdl.handle.net/11328/3750.
    https://doi.org/10.1108/JPBM-07-2016-1268
  16. Cayolla, Ricardo; Loureiro, Sandra. "Fans club brand relationship: Football passion". (2021): Cayolla, R., & Loureiro, S. M. C. (2014). Fans club brand relationship: Football passion. International Journal of Business and Globalisation, 12(1), 82–97. 10.1504/IJBG.2014.058032. Disponível no Repositório UPT, http://hdl.handle.net/11328/3747.
    10.1504/IJBG.2014.058032
  17. Cayolla, Ricardo; Loureiro, Sandra. "What is the Role of Memory in Consumer–Brand Relationship? Insight from sport industry". (2021): Cayolla, R., & Loureiro, S. M. C. (2021). What is the Role of Memory in Consumer-Brand Relationship? Insight from sport industry. Journal of Creative Communications, 1-9. 10.1177/09732586211034929. Disponível no Repositório UPT, http://hdl.handle.net/11328/3730.
    10.1177/09732586211034929
  18. Fetscherin, Marc; Guzmán, Francisco; Veloutsou, Cleopatra; Cayolla, Ricardo. "Latest research on brand relationships: introduction to the special issue". (2021): Fetscherin, M., Guzman, F., Veloutsou, C., & Cayolla, R. (2019). Latest research on brand relationships: introduction to the special issue. Journal of Product and Brand Management, 28(2), 133-139. Disponível no Repositório UPT, http://hdl.handle.net/11328/3752.
    https://doi.org/10.1108/JPBM-12-2018-2167
  19. Ricardo Cayolla; Sandra Maria Correia Loureiro. "SACRIFICE FOR A BRAND: THREE EXPERT VISIONS OF THE FANS RELATIONSHIPS TOWARDS A FOOTBALL CLUB". Global Fashion Management Conference (2020): https://app.dimensions.ai/details/publication/pub.1132605887.
    10.15444/gmc2020.11.03.11
  20. Isabel Catarina Duarte; Gonçalo Coelho; Sónia Brito-Costa; Ricardo Cayolla; Sónia Afonso; Miguel Castelo-Branco; Duarte, Isabel Catarina; et al. "Ventral Caudate and Anterior Insula Recruitment During Value Estimation of Passionate Rewarding Cues". Frontiers in Neuroscience (2020): https://app.dimensions.ai/details/publication/pub.1129716031.
    10.3389/fnins.2020.00678
  21. Castelo-Branco, Francisca; Reis, José Luís; Vieira, José Carvalho; Cayolla, Ricardo; Carvalho Vieira, José. "Business Intelligence and Data Mining to Support Sales in Retail". (2020): http://hdl.handle.net/10400.24/1735.
    10.1007/978-981-15-1564-4_38
  22. Marc Fetscherin; Francisco Guzman; Cleopatra Veloutsou; Ricardo Roseira Cayolla. "Latest research on brand relationships: introduction to the special issue". Journal of Product & Brand Management (2019): https://app.dimensions.ai/details/publication/pub.1112900597.
    10.1108/jpbm-12-2018-2167
  23. Isabel Catarina Duarte; Sónia Brito-Costa; Ricardo Cayolla; Miguel Castelo-Branco; Duarte, Isabel C.; Brito-Costa, Sónia; Cayolla, Ricardo; Castelo-Branco, Miguel. "The role of Prefrontal Cortex in a Battle of the Sexes Dilemma involving a Conflict between Tribal and Romantic love". Scientific Reports 8 1 (2018): https://doi.org/10.1038/s41598-018-30611-6.
    10.1038/s41598-018-30611-6
  24. Duarte, I.C.; Afonso, S.; Jorge, H.; Cayolla, R.; Ferreira, C.; Castelo-Branco, M.; Duarte, Isabel C.; et al. "Tribal love: The neural correlates of passionate engagement in football fans". Social Cognitive and Affective Neuroscience 12 5 (2017): 718-728. http://www.scopus.com/inward/record.url?eid=2-s2.0-85021346799&partnerID=MN8TOARS.
    10.1093/scan/nsx003
  25. Fetscherin, M.; Cayolla, R.R.; Guzmán, F.; Veloutsou, C.. "Editorial". Journal of Product and Brand Management 25 6 (2016): 505-506. http://www.scopus.com/inward/record.url?eid=2-s2.0-84988556605&partnerID=MN8TOARS.
    10.1108/JPBM-07-2016-1268
  26. Cayolla, R.; Loureiro, S.M.C.. "Fans club brand relationship: Football passion". International Journal of Business and Globalisation 12 1 (2014): 82-97. http://www.scopus.com/inward/record.url?eid=2-s2.0-84898887025&partnerID=MN8TOARS.
    10.1504/IJBG.2014.058032
Thesis / Dissertation
  1. Gonçalves, Tiago Meleiro. "Case study - Campanha SUV Híbridos Toyota: análise de resultados". Master, 2018. http://hdl.handle.net/10400.26/24364.
  2. Fernandes, Jennifer Mendes. "Instagrammers de moda como influencers das mulheres da geração millenials". Master, 2018. http://hdl.handle.net/10400.26/24367.
  3. Neves, Sara. "Os estímulos sensoriais e a experiência de compra". Master, 2018. http://hdl.handle.net/10400.26/24727.
  4. Monteiro, Manuel Homem de Meneses. "Plano de marketing relacional B2B - caso de estudo : categoria de negócio Citytour do grupo Mystic Invest - SGPS, S.A.". Master, 2018. http://hdl.handle.net/10400.26/24339.
  5. Araújo, Cláudia Freitas Ferreira. "A Webcomum como estratégia de criação de valor para a Carmo". Master, 2018. http://hdl.handle.net/10400.26/24405.

Other

Other output
  1. The rooted fan: Exploring suggested improvements to a professional sport team’s sustainability. Sustainability initiatives in sport have the potential to tap large audiences and encourage climate action at events and in consumers’ daily life. However, their effectiveness depends on the acceptance of fans and other supporters (McCullough & Trail, 2021). Fans’ sustainable behaviors during sporting events and in daily life have been subject to researchers’ attention (Casper et al., 2021). Despi. 2023. Cayolla, Ricardo; Kellison, Timothy; McCullough, Brian P.; Biscaia, Rui; Escadas, Marco; Santos, Teresa. Cayolla, R., Kellison, T., McCullough, B. P., Biscaia, R., Escadas, M., & Santos, T. (2022). The rooted fan: Exploring suggested improvements to a professional sport team’s sustainability. In Abstracts Book of the 2022 North American Society for Sport Management Conference (NASSM 2022), Atlanta, EUA, 2-4 june 2022, (p. 31). NASSM - North American Society for Sport Management. Repositório Institucional UPT. http://hdl.handle.net/11328/4669.
  2. What began as a memorable experience became a long-standing tradition: examining the formation of sport fan's traditions. Sport tradition represents the culmination of sport consumption, as ritualistic experiences, by definition, reflect the peak of patronage. [...]. 2023. Hungerberg, Eric; Slavich, Mark; Cayolla, Ricardo. Hungerberg, E., Slavich, M., & Cayolla, R. (2022). What began as a memorable experience became a long-standing tradition: examining the formation of sport fan's traditions. [Comunicação oral] 2022 Sport Marketing Association Conference, Charlotte, EUA, 26-28 october 2022. SMA - Sport Marketing Association. Repositório Institucional UPT. http://hdl.handle.net/11328/4668.
  3. Marketing e Tecnologias. Este número especial da RISTI é composto pelos trabalhos escritos em espanhol e em português aceites para apresentação e discussão na Conferência Internacional de Marketing e Tecnologias de 2020 (ICMarkTech’20), que contou com o apoio do ISCTE - Instituto Universitário de Lisboa e da AISTI (Associação Ibérica de Sistemas e Tecnologias de Informação) e que se realizou em Lisboa, Portugal, de 8 a 10. 2021. Reis, José Luís; Peter, Marc K.; Cayolla, Ricardo; Loureiro, Sandra; Bogdanovic, Zorica; Vitor, José Avelino. Reis, J. L., Peter, M. K., Cayolla, R., Loureiro, S., Bogdanovic, Z, Vitor, J. A. (2020). Marketing e Tecnologias [Editorial]. Revista Ibérica de Sistemas e Tecnologias de Informação, (E35), xi-xii. Disponível no Repositório UPT, http://hdl.handle.net/11328/3787.
Distinctions

Award

2024 Best Research Award Paper

Title

2017 HONORARY MEMBERSHIP